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Julie Weishaar takes a look at the pros and cons of social media marketing and how it can help the small business owner grow his or her business and drive conversions. </p>  <a href="http://web.archive.org/web/20100102011739/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/" class="bold">Read the entire article</a> </div> <div id="botd-all"> <div id="botd-current" class="botd"> <a href="http://web.archive.org/web/20100102011739/http://technorati.com/blogs/www.nakedcapitalism.com"><img class="inset" src="http://web.archive.org/web/20100102011739im_/http://static.technorati.com/promo/857/nakedcapitalism.jpg" width="60" height="60" alt="Naked Capitalism"/></a> <h4 class="bold">Featured Blog</h4> <a href="http://web.archive.org/web/20100102011739/http://technorati.com/blogs/www.nakedcapitalism.com">Naked Capitalism</a> </div> <div class="subfeatured-promos "> <a class="thumbnail" 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class="top-listing-header"> Top 5 Business blogs </div> <ol class="authority-list"> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">1</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/calculatedriskblog.com" class="blog-name">Calculated Risk</a> <span class="authority"> Business Authority: 891 </span> </td> <td class="change"> <span class="badge-blank">moved 0 places</span><br/> </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">2</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/techcrunch.com" class="blog-name">TechCrunch</a> <span class="authority"> Business Authority: 879 </span> </td> <td class="change"> <span class="badge-blank">moved 0 places</span><br/> </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">3</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/zerohedge.com" class="blog-name">zero hedge</a> <span class="authority"> Business Authority: 864 </span> </td> <td class="change"> <span class="badge-blank">moved 0 places</span><br/> </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">4</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/nakedcapitalism.com" class="blog-name">naked capitalism</a> <span class="authority"> Business Authority: 841 </span> </td> <td class="change"> <span class="badge-blank">moved 0 places</span><br/> </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">5</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/blogs.reuters.com%2Ffelix-salmon" class="blog-name">Felix Salmon</a> <span class="authority"> Business Authority: 834 </span> </td> <td class="change"> <span class="badge-blank">moved 0 places</span><br/> </td> </tr> </table> </li> </ol> </div> <div class="top-listing last"> <div class="top-listing-header"> Top 5 movers </div> <ol class="authority-list"> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">84</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/genxfinance.com" class="blog-name">Generation X Finance</a> <span class="authority"> Business Authority: 673 </span> </td> <td class="change"> <span class="badge-positive"> moved up 21 places </span> 21 </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">84</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/firedoglake.com" class="blog-name">Firedoglake</a> <span class="authority"> Business Authority: 673 </span> </td> <td class="change"> <span class="badge-positive"> moved up 19 places </span> 19 </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">68</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/googlewebmastercentral.blogspot.com" class="blog-name">Google Webmaster Central …</a> <span class="authority"> Business Authority: 686 </span> </td> <td class="change"> <span class="badge-positive"> moved up 18 places </span> 18 </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">84</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/avc.com%2Fa_vc" class="blog-name">A VC</a> <span class="authority"> Business Authority: 673 </span> </td> <td class="change"> <span class="badge-positive"> moved up 18 places </span> 18 </td> </tr> </table> </li> <li> <table class="siteinfo-narrow"> <tr> <td class="rank-number ">89</td> <td> <a href="/web/20100102011739/http://technorati.com/blogs/lansner.freedomblogging.com" class="blog-name">Lansner on Real Estate</a> <span class="authority"> Business Authority: 669 </span> </td> <td class="change"> <span class="badge-positive"> moved up 17 places </span> 17 </td> </tr> </table> </li> </ol> </div> <div class="clear"></div> </div> </div> <div id="hottest-blog-items" class="round-rect"> <div class="inner"> <h2>Hottest Business Blog Posts</h2> <ul class="post-list"> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://blogs.reuters.com/felix-salmon/2009/12/30/dont-trust-those-servicers/">Don鈥檛 trust those servicers</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/blogs.reuters.com%2Ffelix-salmon%2F"><strong>Felix Salmon</strong></a> — <span class="authority">Business Authority: 834</span><br/> Michael Powell has real-world examples of why it鈥檚 really just better to walk away than it is to try to deal with evil and/or incompetent mortgage servicers: Aurora, which has a $116 billion loan portfolio, was a subsidiary of Lehman Brothers before... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.seekingalpha.com">SeekingAlpha.com: Home Page</a> / 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.whitehouse.gov/the-press-office/executive-order-classified-national-security-information">Executive Order - Classified National Security Information</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/whitehouse.gov"><strong>White House.gov</strong></a> — <span class="authority">Business Authority: 770</span><br/> This order prescribes a uniform system for classifying, safeguarding, and declassifying national security information, including information relating to defense against transnational terrorism.聽 Our democratic principles require that the American... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.thehollywoodliberal.com">The Hollywood Liberal</a> / 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.marketfolly.com/2009/12/hedge-fund-hovdes-general-growth.html">Hedge Fund Hovde's General Growth Properties Response (GGWPQ)</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.marketfolly.com%2F"><strong>market folly</strong></a> — <span class="authority">Business Authority: 769</span><br/> In what is turning into a public analytical clash, hedge fund firm Hovde Capital Advisors has issued a counter-argument to the recent rebuttals. If you're just now jumping in on this, here's a timeline with links to the various presentations on the... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.seekingalpha.com">SeekingAlpha.com: Home Page</a> / 2 days ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.masternewmedia.org/top-internet-trends-2010-a-guide-to-the-best-predictions-from-the-web-part-1/">Top Internet Trends 2010: A Guide To The Best Predictions From The Web - Part 1</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.masternewmedia.org%2F"><strong>Robin Good's Latest News</strong></a> — <span class="authority">Business Authority: 534</span><br/> What are going to be the top Internet trends of 2010? As every end of the year, influential bloggers, opinion leaders and media experts look inside their crystal balls to foresee what will be hot and where the market is headed in the following year. In... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.masternewmedia.org%2F">Robin Good's Latest News</a> / 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.touchstoneblog.org.uk/2009/12/imf-report-banks-that-take-biggest-risks-lobby-for-least-regulation/">IMF report: banks that take biggest risks lobby for least regulation</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.touchstoneblog.org.uk"><strong>ToUChstone blog: A public policy blog from the TUC</strong></a> — <span class="authority">Business Authority: 572</span><br/> Although it probably shouldn鈥檛 surprise anyone, it鈥檚 nonetheless interesting to see a group of International Monetary Fund (IMF) staff聽have reported聽(although this is not a statement of IMF policy, necessarily)聽that the US banks most active in... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/timworstall.com">Tim Worstall</a> / 1 day ago</div> </li> <li class="inline-ad span-16 last"> <script language="javascript" type="text/javascript"> zoneIdentifier="CB041998F5ED4C06"; var varCheckURL = (("https:" == document.location.protocol) ? "https://" : "http://"); document.write(unescape("%3Cscript src='" + varCheckURL + "adcode.technoratimedia.com/bootstrap/tti.js' type='text/javascript'%3E%3C/script%3E")); </script> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://mediatransparent.com/2009/12/13/media-predictions-for-2010/">Media Predictions for 2010</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/mediatransparent.com"><strong>Media Transparent</strong></a> — <span class="authority">Business Authority: 550</span><br/> 1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It鈥檚 become clear consumers will digest local news online as newspapers shut down, and on the Internet,... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.writeablogsite.com">Write a Blog Site</a> / 2 days ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.doctorhousingbubble.com/real-homes-of-genius-culver-city-housing-bubble-housing-shadow-inventory-in-action-countrywide-bank-owned-home-versus-duplex-on-same-block-foreclosure-holiday/">Real Homes of Genius: Culver City Housing Bubble. Housing Shadow Inventory in Action. Countrywide Bank Owned home versus Duplex on Same Block. Foreclosure Holiday.</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.doctorhousingbubble.com"><strong>Dr. Housing Bubble Blog</strong></a> — <span class="authority">Business Authority: 598</span><br/> The shadow inventory issue will be an important factor in how California home prices move in 2010.聽 It isn鈥檛 a question of shadow inventory existing since that has already been established but how banks are going to proceed with leaking out the... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.inmoneytoday.com">money blog</a> / 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://scottgrannis.blogspot.com/2009/12/reviewing-last-years-predictions.html">Reviewing last year's predictions</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/scottgrannis.blogspot.com"><strong>Calafia Beach Pundit</strong></a> — <span class="authority">Business Authority: 529</span><br/> Here's a quick recap of the predictions I made last year . I'll never have a better year of forecasting. All measures of inflation will head higher. Correct. Headline inflation was negative in the final months of last year, and core inflation barely... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/blogs.ajc.com%2Fkyle-wingfield%2F">Kyle Wingfield</a> / 2 days ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://blogs.reuters.com/rolfe-winkler/2009/12/31/2010-walking-away-will-gain-cachet/">2010: Walking away will gain cachet</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/blogs.reuters.com%2Frolfe-winkler%2F"><strong>Rolfe Winkler</strong></a> — <span class="authority">Business Authority: 767</span><br/> Why bother? That鈥檚 the question more underwater Americans are asking themselves about their mortgage. Trapped in the abyss of negative equity, more will decide to quit paying. As they should. About a quarter of all mortgages in the United States are... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.businessinsider.com">The Business Insider</a> / 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.calculatedriskblog.com/2009/12/fannie-freddie-changes.html">Fannie, Freddie Changes</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.calculatedriskblog.com"><strong>Calculated Risk</strong></a> — <span class="authority">Business Authority: 891</span><br/> There has been much more on the Dec 24th press release from Treasury. From the WSJ: Questions Surround Fannie, Freddie From Tim Duy: Why Christmas Eve? I think Linda Lowell at HousingWire has a good explanation: Treasury Updates Its GSE Support; And the... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/expectedreturns.blogspot.com%2F">Expected Returns</a> / 2 days ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.getrichslowly.org/blog/2009/12/22/the-basic-law-of-frugality/">The Basic Law of Frugality</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.getrichslowly.org%2Fblog%2F"><strong>Get Rich Slowly</strong></a> — <span class="authority">Business Authority: 745</span><br/> April鈥檚 post this morning about renting designer purses and other luxury items raised a few eyebrows. Because the focus here at Get Rich Slowly is on frugality, it鈥檚 not often that we delve into the world of high fashion. In the comments, for... <div>Recently linked to by <a href="/web/20100102011739/http://technorati.com/blogs/www.thesimpledollar.com">The Simple Dollar</a> / 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102011739/http://www.fivethirtyeight.com/2009/12/health-insurance-and-family-budget.html">Health Insurance and the Family Budget: Highly Affordable for Some, More Affordable for All</a></h3><br/> <a href="/web/20100102011739/http://technorati.com/blogs/www.fivethirtyeight.com"><strong>FiveThirtyEight: Politics Done Right</strong></a> — <span class="authority">Business Authority: 684</span><br/> Over at Firedoglake, Marcy has questioned some of my assumptions regarding the financial situation of her hypothesized family of four making $66,370 per year and trying to purchase health insurance under the Senate's bill. 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