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class="post-meta-items meta-above"><span class="meta-item cat-labels"> <a href="https://insiderlatam.com/categoria/marketing/" class="category term-color-4" rel="category">Marketing</a> </span> </div><h1 class="is-title post-title">El estudio que presenta un análisis actualizado de la IA en Latinoamérica</h1><div class="post-meta-items meta-below"><span class="meta-item post-author"><span class="by">By</span> <a href="https://insiderlatam.com/author/redactor-v/" title="Entradas de Redactor V" rel="author">Redactor V</a></span><span class="meta-item date"><time class="post-date" datetime="2024-10-31T09:48:53-03:00">31/10/2024</time></span><span class="meta-item date-modified"><span class="updated-on">Updated:</span><time class="post-date" datetime="2024-11-12T14:30:36-03:00">12/11/2024</time></span></div></div> <div class="post-share post-share-b spc-social-colors post-share-b1"> <a 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100vw, 708px" title="El estudio que presenta un análisis actualizado de la IA en Latinoamérica" decoding="async" fetchpriority="high" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/10/joan-768x532.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/10/joan-300x208.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/10/joan-1024x709.jpg 1024w, https://insiderlatam.com/wp-content/uploads/2024/10/joan-150x104.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/10/joan-450x312.jpg 450w, https://insiderlatam.com/wp-content/uploads/2024/10/joan-1200x831.jpg 1200w, https://insiderlatam.com/wp-content/uploads/2024/10/joan-scaled.jpg 1078w" data-src="https://insiderlatam.com/wp-content/uploads/2024/10/joan-768x532.jpg" /></a> <div class="wp-caption-text"> Joan Frías, Director de Planeación estratégica para McCann </div> </div> </div> <div class="the-post s-post-modern"> <article id="post-110970" class="post-110970 post type-post status-publish format-standard has-post-thumbnail category-destacados category-marketing tag-marcos"> <div class="post-content-wrap"> <div class="post-content cf entry-content content-spacious"> <h6>Según el estudio “Hackeando el paradigma de la IA en LATAM 2024”, elaborada por Truth Finder Unit, una unidad de McCann Worldgroup Hispanoamérica, al 19% de la región le gusta contar con lo nuevo en cuanto a dispositivos electrónicos o en tendencia. En la región, 9 de cada 10 personas están conscientes de que las marcas implementan IA en sus estrategias, mientras que casi 60% confía en compartir información personal con ellas.</h6> <p>Según la encuesta “Hackeando el paradigma de la IA en LATAM 2024′, realizada por Truth Finder, una innovadora unidad de negocio de McCann Worldgroup Hispanoamérica, el 91% de las personas en la región están conscientes de la implementación de la IA por parte de las marcas y el 57% confía en compartir información personal con estas, siempre y cuando les ayude a encontrar lo que están buscando.</p> <p>El estudio también revela que el 59% de los latinoamericanos consideran a la Inteligencia Artificial como una herramienta que beneficia a la humanidad. Asimismo, destaca que el 19% de los encuestados disfrutan de tener lo último en tecnología, y que el 34% están ansiosos por probar nuevas tecnologías tan pronto como estén disponibles. Además, el 72% admiten usar asistentes virtuales y plataformas de entretenimiento.</p> <p>No obstante, de acuerdo con el reporte, los latinoamericanos siguen mostrando cierta incertidumbre hacia la IA, excepto cuando se trata de entretenimiento, un sector en el que sí confían. De hecho, el 58% de los encuestados cree que la IA juega un papel importante en su búsqueda de entretenimiento.</p> <p>“Nuestro día a día está lleno de dispositivos que nos permiten interactuar con la Inteligencia Artificial sin que nos demos cuenta. Su funcionalidad y utilidad nos abren las puertas a esta tecnología”, destaca el reporte.</p> <p>El estudio de Truth Finder tiene como objetivo ofrecer una visión actualizada de la IA en Latinoamérica, basándose en 1,600 encuestas a personas en esta región, y forma parte de los análisis realizados por la unidad bajo el concepto de <em>Consulgency</em>, que busca ofrecer a sus clientes soluciones ágiles y modernas que fusionan la tecnología con el pensamiento analítico y estratégico.</p> <p><b><span lang="es-419">Para tener acceso al estudio ingresa <a href="https://www.mccann.com.mx/servicio/soluciones/">AQUÍ </a></span></b></p> <p> </p> </div> </div> <div class="the-post-tags"><a href="https://insiderlatam.com/etiqueta/marcos/" rel="tag">marcos</a></div> </article> <div class="post-share-bot"> <span class="info">Share.</span> <span class="share-links spc-social spc-social-colors spc-social-bg"> <a 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<span class="sbi-screenreader">🟣🎙️ Conexión Insider, el Podcast: Gabriel</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🟣🎙️ Conexión Insider, el Podcast: Gabriel Richaud y la evolución del ecosistema digital en México 📱📺✨ En este episodio, Gabriel Richaud, director general de @iabmexico, nos revela cómo la digitalización está transformando la forma en que las marcas se conectan con sus audiencias. 🔥 🔹 Datos clave: 9 de cada 10 mexicanos acceden a internet desde su celular, y la TV conectada se consolida como el segundo dispositivo más utilizado. 🔹 Retail Media en ascenso: La inversión digital en México lidera Latinoamérica, representando el 60% del total. 🔹 Omnicanalidad y atención: La clave está en combinar puntos de contacto físicos y digitales para una experiencia sin fricción y mensajes más relevantes. 💡 "Captar la atención del usuario ya no es solo cuestión de frecuencia, sino de creatividad y contexto", explica Richaud en este episodio. 👉 No te pierdas el episodio completo, lleno de insights clave para potenciar tus estrategias.. [https://insiderlatam.com/conexion-insider-la-vision-de-gabriel-richaud-del-iab-mexico-sobre-la-transformacion-digital-de-los-medios/] #InsiderLatam #IABMéxico #RetailMedia #Omnicanalidad #CTV #PublicidadDigital #Marketing" data-src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="🟣🎙️ Conexión Insider, el Podcast: Gabriel Richaud y la evolución del ecosistema digital en México 📱📺✨ En este episodio, Gabriel Richaud, director general de @iabmexico, nos revela cómo la digitalización está transformando la forma en que las marcas se conectan con sus audiencias. 🔥 🔹 Datos clave: 9 de cada 10 mexicanos acceden a internet desde su celular, y la TV conectada se consolida como el segundo dispositivo más utilizado. 🔹 Retail Media en ascenso: La inversión digital en México lidera Latinoamérica, representando el 60% del total. 🔹 Omnicanalidad y atención: La clave está en combinar puntos de contacto físicos y digitales para una experiencia sin fricción y mensajes más relevantes. 💡 "Captar la atención del usuario ya no es solo cuestión de frecuencia, sino de creatividad y contexto", explica Richaud en este episodio. 👉 No te pierdas el episodio completo, lleno de insights clave para potenciar tus estrategias.. [https://insiderlatam.com/conexion-insider-la-vision-de-gabriel-richaud-del-iab-mexico-sobre-la-transformacion-digital-de-los-medios/] #InsiderLatam #IABMéxico #RetailMedia #Omnicanalidad #CTV #PublicidadDigital #Marketing"></noscript> </a> </div> </div> </div> <div id="sbi_load" > <span class="sbi_follow_btn"> <a href="https://www.instagram.com/insiderlatamoficial/" target="_blank" rel="nofollow noopener"> <svg class="svg-inline--fa fa-instagram fa-w-14" aria-hidden="true" data-fa-processed="" aria-label="Instagram" data-prefix="fab" data-icon="instagram" role="img" viewBox="0 0 448 512"> <path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"></path> </svg> <span>Follow on Instagram</span> </a> </span> </div> <span class="sbi_resized_image_data" data-feed-id="*1" data-resized="{"17871505983289772":{"id":"478426209_2017374852009005_6342419850286703621_n","ratio":"0.56","sizes":{"full":640,"low":320,"thumb":150}}}"> </span> </div> </div> </div><div class="widget col-4 widget_text"> <div class="textwidget"><div id="fb-root"></div> <script async defer crossorigin="anonymous" src="https://connect.facebook.net/es_LA/sdk.js#xfbml=1&version=v4.0"></script> <div class="fb-page" data-href="https://www.facebook.com/insiderlatam/" data-tabs="timeline" data-width="" data-height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true"><blockquote cite="https://www.facebook.com/insiderlatam/" class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/insiderlatam/">INSIDER LATAM</a></blockquote></div></div> </div> </ul> </div> <div class="lower-foot"> <div class="wrap"> <div class="widgets"> <div class="textwidget">Copyright © 2018</div> </div> </div> </div> <div class="lower-foot"> <div class="wrap"> </div> </div> </footer> </div>   <script type="text/javascript"> var sbiajaxurl = "https://insiderlatam.com/wp-admin/admin-ajax.php"; 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