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<?xml version="1.0" encoding="utf-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Google Marketing Platform</title><link>https://blog.google/products/marketingplatform/360/</link><description>Google Marketing Platform</description><atom:link href="https://blog.google/products/marketingplatform/360/rss/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Thu, 22 Aug 2024 16:00:00 +0000</lastBuildDate><image><url>https://blog.google/products/marketingplatform/360/static/blogv2/images/google.png</url><title>Google Marketing Platform</title><link>https://blog.google/products/marketingplatform/360/</link></image><item><title>Search Ads 360 adds support for Microsoft automated bidding</title><link>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp" width="540"></media:content><media:description>The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp">Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.</description><pubDate>Thu, 22 Aug 2024 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Search Ads 360 adds support for Microsoft automated bidding</title><description>Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephen Yap</name><title>Managing Director</title><department>Google Marketing Platform</department><company></company></author></item><item><title>Display & Video 360 updates from Google NewFront</title><link>https://blog.google/products/marketingplatform/360/newfront-2024/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp" width="540"></media:content><media:description>Google NewFront logo</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp">Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.</description><pubDate>Mon, 29 Apr 2024 15:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/newfront-2024/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Display & Video 360 updates from Google NewFront</title><description>Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/newfront-2024/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kristen O’Hara</name><title>Vice President, Agency, Platforms & Client Solutions</title><department></department><company></company></author></item><item><title>Maximize CTV Performance with Display & Video 360 and Disney</title><link>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp" width="540"></media:content><media:description>Computer screen with a play button in the middle, Mickey Mouse ears on top (representing Disney), and TV remote leaning on the screen. The screen is surrounded by a YouTube logo, DV360 logo “Ad” icon, and an arch and three stars above the screen.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp">Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).</description><pubDate>Wed, 20 Mar 2024 13:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Maximize CTV Performance with Display & Video 360 and Disney</title><description>Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kristen O’Hara</name><title>Vice President, Agency, Platforms & Client Solutions</title><department></department><company></company></author></item><item><title>Empowering the Retail Media Ecosystem with Search Ads 360</title><link>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp" width="540"></media:content><media:description>A person sits in a yellow chair looking at their phone. A large phone screen display is on the left side of the image, displaying shampoo ads. Heart, magnifying glass, lock, and shield logos are in the background.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp">We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.</description><pubDate>Mon, 18 Mar 2024 16:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Empowering the Retail Media Ecosystem with Search Ads 360</title><description>We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ewan Fisher</name><title>Product Manager</title><department>SA360</department><company></company></author></item><item><title>Scheduling your upgrade to the new Search Ads 360</title><link>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp" width="540"></media:content><media:description>Two marketers evaluating campaign performance in an office.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp">It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.</description><pubDate>Mon, 17 Apr 2023 14:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Scheduling your upgrade to the new Search Ads 360</title><description>It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Brian Kravitz</name><title>Group Product Manager, Search Ads 360</title><department></department><company></company></author></item><item><title>Improve how you plan, buy and measure your CTV campaigns</title><link>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp" width="540"></media:content><media:description>An illustration showing four people gathered around the television, cheering on a football game. An advertisement is displayed on the television.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp">New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.</description><pubDate>Tue, 14 Feb 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Improve how you plan, buy and measure your CTV campaigns</title><description>New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Nick Bone</name><title>Product Manager, Display & Video 360</title><department></department><company></company></author></item><item><title>5 tips to power your 2023 marketing strategy</title><link>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp" width="540"></media:content><media:description>Illustration of office supplies including a pen, a chart and a 2023 checklist.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp">In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.</description><pubDate>Thu, 26 Jan 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>5 tips to power your 2023 marketing strategy</title><description>In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Agency Platforms</title><department></department><company></company></author></item><item><title>Maximize workflow & budget efficiencies across your media</title><link>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</link><description>In this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.</description><pubDate>Thu, 12 Jan 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Maximize workflow & budget efficiencies across your media</title><description>In this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Chaoyi Chen</name><title>Global Head of Display & Video Advertiser Platforms</title><department></department><company></company></author></item><item><title>Reach your audience on connected TVs with Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</link><description>Display &amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…</description><pubDate>Thu, 29 Dec 2022 18:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Reach your audience on connected TVs with Display & Video 360</title><description>Display &amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a privacy-forward approach.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Samantha Kurlander</name><title>Global Product Lead</title><department></department><company></company></author></item><item><title>Activate your first-party data on connected TV</title><link>https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02796749_Google_CTV_Audience_a.max-600x600.format-webp.webp" width="540"></media:content><media:description>Connected TV screen surrounded by an audience icon, Display and Video 360 logo and megaphone to show how Display and Video 360 allows users to show the right message to their first party and similar audiences.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02796749_Google_CTV_Audience_a.max-600x600.format-webp.webp">New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.</description><pubDate>Wed, 09 Nov 2022 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Activate your first-party data on connected TV</title><description>New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jake Jolly</name><title>Senior Product Manager</title><department>Display & Video 360</department><company></company></author></item><item><title>Introducing two new solutions powered by Ads Data Hub</title><link>https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02789775_Google_GMP_ADH_Rebran.max-600x600.format-webp_OsC1tPz.webp" width="540"></media:content><media:description>Image of a computer reading 'Ads Data Hub'. Two browser screens extend on either side with a magnifying glass and a charted line on the left and a light bulb with various icons displaying a play button, video icon, and a TV screen.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02789775_Google_GMP_ADH_Rebran.max-600x600.format-webp_OsC1tPz.webp">Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.</description><pubDate>Mon, 31 Oct 2022 13:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/</guid><category>Google Marketing Platform</category><category>YouTube</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Introducing two new solutions powered by Ads Data Hub</title><description>Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Prema Sampath</name><title>Director</title><department>Product Management, Google Ads</department><company></company></author></item><item><title>3 tips to maximize budget efficiency across media</title><link>https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02650594_Google_GMP_DV360_Blog.max-600x600.format-webp_4aU5fw6.webp" width="540"></media:content><media:description>An illustration of hands holding a tablet with lines and circular icons coming out of it.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02650594_Google_GMP_DV360_Blog.max-600x600.format-webp_4aU5fw6.webp">Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.</description><pubDate>Fri, 28 Oct 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>3 tips to maximize budget efficiency across media</title><description>Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ketaki Sheode</name><title>Senior Product Manager, Display & Video 360</title><department></department><company></company></author></item><item><title>Engage your first-party audience in Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/engage-your-first-party-audience-in-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02793648_Google_GMP_PAIR_Annou.max-600x600.format-webp_DjRjPEv.webp" width="540"></media:content><media:description>Image of two people shaking hands, illustrating the connection between advertisers and publishers. Between them is an illustration of a “clean room,” and next to the man is an image of an ad from Display & Video 360 on a publisher’s site.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02793648_Google_GMP_PAIR_Annou.max-600x600.format-webp_DjRjPEv.webp">Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.</description><pubDate>Tue, 11 Oct 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/engage-your-first-party-audience-in-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Engage your first-party audience in Display & Video 360</title><description>Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/engage-your-first-party-audience-in-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Dan Taylor</name><title>Vice President, Global Ads</title><department></department><company></company></author></item><item><title>New audience solutions in Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/new-audience-solutions-in-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/resized-E02793651_Google_GMP_EP.max-600x600.format-webp.webp" width="540"></media:content><media:description>Image of a computer with a Display & Video 360 logo in the middle, and a yellow, blue, and gray halo representing publisher data behind it.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/resized-E02793651_Google_GMP_EP.max-600x600.format-webp.webp">Adding Exchange Provided Identifiers and optimized targeting capabilities to Display & Video 360.</description><pubDate>Thu, 06 Oct 2022 17:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/new-audience-solutions-in-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>New audience solutions in Display & Video 360</title><description>Adding Exchange Provided Identifiers and optimized targeting capabilities to Display & Video 360.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/new-audience-solutions-in-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Shreya Mathur</name><title>Product Manager</title><department>Display & Video 360</department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Rashi Verma</name><title>Senior Product Manager</title><department>Display & Video 360</department><company></company></author></item><item><title>Unlocking the full value of Consent Mode</title><link>https://blog.google/products/marketingplatform/360/unlocking-consent-mode-value/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779166_Google_GMP_Consent_Mo.max-600x600.format-webp_LlLiOk8.webp" width="540"></media:content><media:description>Illustration conveying how privacy-safe measurement can be improved using Consent Mode and conversion modeling</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779166_Google_GMP_Consent_Mo.max-600x600.format-webp_LlLiOk8.webp">Introducing new features and partnerships that guide advertisers through Consent Mode set-up to unlock the benefits of conversion modeling.</description><pubDate>Tue, 20 Sep 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/unlocking-consent-mode-value/</guid><category>Google Marketing Platform</category><category>Google Ads</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Unlocking the full value of Consent Mode</title><description>Introducing new features and partnerships that guide advertisers through Consent Mode set-up to unlock the benefits of conversion modeling.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/unlocking-consent-mode-value/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Shirin Eghtesadi</name><title>Senior Product Manager</title><department>Privacy Centric Measurement</department><company></company></author></item><item><title>Drive differentiated value for your business with Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/drive-differentiated-value-for-your-business-with-display-video-360/</link><description>Display &amp; Video 360 releases new features designed to help enterprise marketers drive differentiated value for their business. </description><pubDate>Tue, 20 Sep 2022 13:09:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/drive-differentiated-value-for-your-business-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Drive differentiated value for your business with Display & Video 360</title><description>Display &amp; Video 360 releases new features designed to help enterprise marketers drive differentiated value for their business. </description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/drive-differentiated-value-for-your-business-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Astrid Guillon</name><title>Senior Product Marketing Manager</title><department></department><company></company></author></item><item><title>Digital out-of-home ads now in Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02779163_Google_Digital_Out_of_Home_DOOH_Blog_asset_Update_Google_Header_.gif" width="540"></media:content><media:description>An advert for takeaway coffee is shown on a digital billboard at a bus stop. In the background the sun is rising to indicate it is morning.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02779163_Google_Digital_Out_of_Home_DOOH_Blog_asset_Update_Google_Header_.gif">Display & Video 360 introduces digital out-of-home ads for marketers to reach people in their real-life journey.</description><pubDate>Thu, 25 Aug 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Digital out-of-home ads now in Display & Video 360</title><description>Display & Video 360 introduces digital out-of-home ads for marketers to reach people in their real-life journey.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Shreya Mathur</name><title>Product Manager</title><department>Display & Video 360</department><company></company></author></item><item><title>Drive differentiated value with Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/drive-differentiated-value-with-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02760383_Google_GMP_Custom_Bidding_Blog_asset_Jul22_Google_Header_2096x_mDehNFT.gif" width="540"></media:content><media:description>Laptop with Display & Video 360 logo controls bidding parameters that allow ads to be displayed on connected TV screen.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02760383_Google_GMP_Custom_Bidding_Blog_asset_Jul22_Google_Header_2096x_mDehNFT.gif">New custom bidding tools to harness your proprietary insights and combine them with Google's strengths in machine learning.</description><pubDate>Tue, 23 Aug 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/drive-differentiated-value-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Drive differentiated value with Display & Video 360</title><description>New custom bidding tools to harness your proprietary insights and combine them with Google's strengths in machine learning.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/drive-differentiated-value-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Casper Verhoofstad</name><title>Senior Product Manager</title><department>Display & Video 360</department><company></company></author></item><item><title>More connected TV ad buying options in Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/more-connected-tv-ad-buying-options-in-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02724065_Google_GMP_DV360_PG_POS_asset_Mar22_v03.gif" width="540"></media:content><media:description>Two people shake hands, in front of a connected TV screen. In the background, cogs symbolize the automation of the negotiation process.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/E02724065_Google_GMP_DV360_PG_POS_asset_Mar22_v03.gif">Introducing new CTV solutions in Display & Video 360 to give marketers the option to pick the inventory and measurement solutions that work best for them.</description><pubDate>Thu, 18 Aug 2022 10:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/more-connected-tv-ad-buying-options-in-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>More connected TV ad buying options in Display & Video 360</title><description>Introducing new CTV solutions in Display & Video 360 to give marketers the option to pick the inventory and measurement solutions that work best for them.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/more-connected-tv-ad-buying-options-in-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jake Jolly</name><title>Senior Product Manager</title><department>Display & Video 360</department><company></company></author></item><item><title>Display & Video 360 brings Google audiences to connected TVs</title><link>https://blog.google/products/marketingplatform/360/dv360-google-audience-ctv/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02747878_Google_Audience_for_C.max-600x600.format-webp_pumPNgB.webp" width="540"></media:content><media:description>Illustration of a person with gray hair and a beard petting a cat while watching a cat food commercial on TV.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02747878_Google_Audience_for_C.max-600x600.format-webp_pumPNgB.webp">Power your connected TV campaigns with the affinity, in-market and demographic audiences you know and love.</description><pubDate>Tue, 24 May 2022 13:45:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/dv360-google-audience-ctv/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Display & Video 360 brings Google audiences to connected TVs</title><description>Power your connected TV campaigns with the affinity, in-market and demographic audiences you know and love.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/dv360-google-audience-ctv/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jake Jolly</name><title>Senior Product Manager</title><department>Display & Video 360</department><company></company></author></item></channel></rss>