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Message Ads | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa134093&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa134093" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Message Ads” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">20 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a544586" class="article-preview__link t-16" data-test-selector="article-preview-link"> Targeting updates to LinkedIn Sponsored Messaging in the European Union </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Sponsored Messaging campaigns, we provide members the ability to personalize their experience on LinkedIn and enable advertisers to engage their professional audiences in the Messaging inbox. In August 2024, LinkedIn enabled members in… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425533" class="article-preview__link t-16" data-test-selector="article-preview-link"> Message ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. The specifications for message ads are: Related tasks… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422183" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create message ads in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Create Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With message ads, you can engage your prospects through native ads displayed through LinkedIn Messaging. Message ads include a custom greeting, call-to-action (CTA) button, body text, and the ability to add a link in the message body. You can also… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421723" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sponsored Messaging </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Sponsored Messaging ads, you can serve native message ads and conversation ads to your target audience through LinkedIn Messaging. These ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. LinkedIn… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426517" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sender permission requests for Sponsored Messaging </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create Sponsored Messaging ads, you can select the sender that appears to the members of your target audience. Members will see the sender on their LinkedIn Messaging. You can change the sender of your Sponsored Message ads by adding… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424137" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create LinkedIn ads with macros </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads, Create Ads, Follower Ads, Job Ads, and Spotlight Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5969262" class="article-preview__link t-16" data-test-selector="article-preview-link"> Maximum delivery bidding for Sponsored Messaging </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads, Campaign Bid and Budget, and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use the maximum delivery bidding strategy for your Sponsored Messaging (conversation ad and message ad) campaigns. Maximum delivery automatically bids to increase the volume of your results, while aiming to maximize the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422397" class="article-preview__link t-16" data-test-selector="article-preview-link"> How to preview and test a Sponsored Messaging ad </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Once you've created a Sponsored Messaging ad, you’ll have the option to send yourself a test message to preview how the ad will display to members in your target audience. In addition to sending yourself a test message, you can use the View feature… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1667486" class="article-preview__link t-16" data-test-selector="article-preview-link"> Change a sender for a Sponsored Messaging ad campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can change the sender for a Sponsored Messaging ad campaign, but only one sender can be selected for each ad variation in a campaign. If you want to test multiple senders, you’ll need to create multiple ad variations and assign… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426575" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sponsored Messaging sender permission requests FAQs </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The sender of a message ad or conversation ad campaign plays an important role in representing your brand and influencing the reader's experience with your Sponsored Messaging ad. You can send variations of your message ad from different senders to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a412970" class="article-preview__link t-16" data-test-selector="article-preview-link"> Accept or reject Sponsored Messaging sender permissions </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When setting up Sponsored Messaging, advertisers can request additional sender permissions for their message or conversation ad campaigns. LinkedIn members may receive requests for Sponsored Messaging sender permissions from advertisers who would… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1425381" class="article-preview__link t-16" data-test-selector="article-preview-link"> Replace a message ad campaign with a conversation ad campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Replace an existing message ad campaign with a conversation ad campaign to drive high-quality conversations and deepen engagement with your audience. For example, with a conversation ad campaign, you can set up multiple call-to-action (CTA) buttons… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1446024" class="article-preview__link t-16" data-test-selector="article-preview-link"> Changes to Sponsored Messaging </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> At LinkedIn, we’re always exploring new ways to help our members foster meaningful connections and create opportunities. From time to time, we review our set of features to evaluate how they're being used, and we pride ourselves on being able to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427414" class="article-preview__link t-16" data-test-selector="article-preview-link"> Add senders to a Sponsored Messaging ad campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Account managers in Campaign Manager can add, edit, or remove senders for a Sponsored Messaging campaign. Adding senders allows for increased personalization and message relevance to invited members. Sender permission requests can only be sent to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-14" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-14" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425156" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create Successful Message Ads – Best Practices </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Optimize Campaigns </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Message ads are native ads displayed on targeted members’ LinkedIn Messaging. Message ads include a single call-to-action button. Since message ads can be accessed through both desktop and mobile, ensure that your content is optimized for viewing on… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-15" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-15" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421730" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sponsored Messaging banner creatives </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Adding a banner creative to your Sponsored Messaging message ad or conversation ad provides additional promotional value to your ad. If a member clicks the banner creative in your message ad, it automatically redirects to your chosen landing page… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-16" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-16" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422321" class="article-preview__link t-16" data-test-selector="article-preview-link"> Edit Sponsored Messaging ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Edit and Manage Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can edit a message ad or conversation ad for your LinkedIn ad campaign. To edit a message or conversation ad creative: After you edit a creative the new version is automatically submitted for ad review. Related tasks Sign in to Campaign Manager… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-17" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-17" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1382988" class="article-preview__link t-16" data-test-selector="article-preview-link"> View Sponsored Messaging ads in Focused Inbox </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Focused Inbox consists of a Focused and Other tab. The Focused tab contains your most relevant sponsored messages; the Other tab contains the remainder of your conversations. You can easily move your messages between the two tabs. Learn more… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-18" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-18" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1358436" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sponsored Messaging and Focused Inbox </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> At LinkedIn, we’re continuously exploring ways to improve our member and customer experiences. We are improving our messaging experience so that it is easier for members to organize and manage LinkedIn messages. As a result, we’ve released Focused… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-19" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-19" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1444035" class="article-preview__link t-16" data-test-selector="article-preview-link"> Message ad format availability has been extended </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversation Ads and Message Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we review our set of features to evaluate how they're being used, and we pride ourselves on being able to embrace and respond to customer feedback… </p> </article> </li> </ul> </section> </div> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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