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name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover" /> <meta name="author" content="Substack Writers" /> <meta property="og:url" content="https://on.substack.com/p/a-growth-masterclass-with-judd-legum" /> <title data-preact-helmet>A growth masterclass with Judd Legum of Popular Information</title> <meta data-preact-helmet name="theme-color" content="#ffffff"><meta data-preact-helmet name="twitter:player" content="https://on.substack.com/embed/podcast/a-growth-masterclass-with-judd-legum?autoplay=1"><meta data-preact-helmet name="twitter:player:width" content="1"><meta data-preact-helmet name="twitter:player:height" content="1"><meta data-preact-helmet name="twitter:text:player_width" content="1"><meta data-preact-helmet name="twitter:text:player_height" content="1"><meta data-preact-helmet property="og:type" content="article"><meta data-preact-helmet property="og:title" content="A growth masterclass with Judd Legum of Popular Information"><meta data-preact-helmet name="twitter:title" content="A growth masterclass with Judd Legum of Popular Information"><meta data-preact-helmet name="description" content="Of all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage."><meta data-preact-helmet property="og:description" content="Of all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage."><meta data-preact-helmet name="twitter:description" content="Of all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage."><meta data-preact-helmet property="og:image" content="https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg"><meta data-preact-helmet name="twitter:image" content="https://substackcdn.com/image/fetch/f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fon.substack.com%2Fapi%2Fv1%2Fpost_preview%2F75648%2Ftwitter.jpg%3Fversion%3D4"><meta data-preact-helmet name="twitter:card" content="summary_large_image"> <link rel="canonical" href="https://on.substack.com/p/a-growth-masterclass-with-judd-legum" /> <link rel="shortcut icon" 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srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png"/><img src="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba81cfff-7bc5-4aef-866e-864d0942c42d_1000x1000.png" sizes="100vw" alt="On Substack" width="36" height="36" style="width:18px;height:18px;" draggable="false" class="_img_16u6n_1 _object-fit-cover_16u6n_5 pencraft pc-reset"/></picture></div></div><div class="pencraft _flexGrow_v5lqv_325 pc-reset _ellipsis_v5lqv_366 _color-vibrance-secondary_h3mln_229 _line-height-20_h3mln_80 _font-text_h3mln_106 _size-13_h3mln_39 _weight-regular_h3mln_142 _nowrap_h3mln_249 _reset_h3mln_1">On Substack</div></div><div class="pencraft pc-reset 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14.0848 20.9176 15.6705 20.2093C17.2562 19.501 18.6031 18.3491 19.5487 16.8925C20.4944 15.4358 20.9984 13.7367 21 12" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><div class="label">4</div></a></div><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><a role="button" href="javascript:void(0)" aria-label="View share options" class="post-ufi-button style-button no-icon has-label with-border"><div class="label">Share</div></a></div></div></div></div></div><div class="_postContentWrapper_1noxk_27"><div class="available-content"><div dir="auto" class="body markup"><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg" width="1100" height="596" data-attrs="{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":596,"width":1100,"resizeWidth":null,"bytes":90122,"alt":null,"title":null,"type":"image/jpeg","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":null,"isProcessing":false}" class="sizing-normal" alt srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1456w" sizes="100vw" fetchpriority="high"/></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><p><span>Of all the writers who use Substack, no one is as good at promoting their newsletter as </span><a href="https://twitter.com/JuddLegum" rel>Judd Legum</a><span>, publisher of </span><strong><a href="https://popular.info/" rel>Popular Information</a></strong><span>. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage. </span></p><p>Below, I’ve summarized some of the key takeaways. Enjoy!</p><p><em>—Hamish </em></p><div><hr/></div><h4 class="header-anchor-post"><strong>Play to your strengths</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§play-to-your-strengths" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/play-to-your-strengths" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p><span>“When I’ve been able to leverage my skill as a researcher and then turn it around and put it out in the newsletter and help inform people in a deeper way about something they care about – whether that’s been the corporate donations to </span><a href="https://popular.info/p/google-asks-cindy-hyde-smith-to-refund" rel>Cindy Hyde-Smith</a><span> or </span><a href="https://popular.info/p/8-gop-politicians-who-spoke-out-against" rel>Steve King</a><span>, or whether that’s been really diving in deep to the election fraud issues in </span><a href="https://popular.info/p/the-secret-life-of-stony-rushing" rel>North Carolina</a><span>, or some of the more recent stuff I’ve done about </span><a href="https://popular.info/p/facebook-allows-the-trump-campaign" rel>Facebook ads</a><span> or the corporate contributions to some of these </span><a href="https://popular.info/p/netflixs-ceo-has-some-explaining" rel>politicians pushing abortion bans</a><span> in the United States – that’s what the audience really responds to. And so knowing that, I try to look at what’s going on the news and see where is there a topic that I can research further and pull out stuff that’s really new. That’s information that people didn’t have and I think that’s what people value and are willing to pay for.”</span></p><h4 class="header-anchor-post"><strong>People pay to feel empowered</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§people-pay-to-feel-empowered" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/people-pay-to-feel-empowered" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“From what I’ve heard from my paid subscribers, it’s just that they really want to support this kind of journalism, and they feel good about it when I do that kind of work. They feel empowered and they feel more informed and so that’s what’s motivated them. And that’s something I didn’t anticipate either. I thought it was really just the paywall that motivates people and the fact that you were withholding content, but I think for most people that’s not it.”</p><h4 class="header-anchor-post"><strong>Sell value instead of volume</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§sell-value-instead-of-volume" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/sell-value-instead-of-volume" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“Most people do not want more email. So if the only thing you have to offer them is, ‘Hey, subscribe to this newsletter and you’ll get some more email,’ that’s not that compelling. But if you can create a different value proposition where you can say, ‘Look, I’m creating the kind of writing that you can’t find anywhere else and I need you to be a part of this and to support this work if you value it,’ then I think that people get into that. And they want to get it four times a week, but it’s not necessarily the idea of getting it four times a week that is going to be the motivating factor.”</p><h4 class="header-anchor-post"><strong>Why he spent the first three months publishing everything for free</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§why-he-spent-the-first-three-months-publishing-everything-for-free" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/why-he-spent-the-first-three-months-publishing-everything-for-free" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“I thought that if I could get people in the door and show them what I could do with their support, that maybe people would go for it. And I think that’s largely what happened, because that’s still been my best little, you know, two-week period, was right when I turned on the paid subscriptions and the people who had been receiving it during that free period were given an opportunity to switch over.”</p><h4 class="header-anchor-post"><strong>The importance of free content</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§the-importance-of-free-content" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/the-importance-of-free-content" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p><span>“If you think of it from a business perspective, because this is a little business that you start – it’s a newsletter but it’s also a business – the </span><a href="https://on.substack.com/p/why-free-posts-pay-avoiding-a-tempting" rel>free content is by far the most important content</a><span> for your business. Because one, it’s something that anyone can read and it can help grow your free list. And two, it’s what gets sent to your total mailing list and gives you an opportunity to convert people.”</span></p><h4 class="header-anchor-post"><strong>If you don’t self-promote, you won’t get a promotion</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§if-you-dont-self-promote-you-wont-get-a-promotion" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/if-you-dont-self-promote-you-wont-get-a-promotion" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“I think probably the easiest mistake is just to think that, ‘Oh, I’m just going to write and put it out there and we’ll just see what happens.’ I can tell you, nothing will happen. You’ve got to really work on it... If you’re trying to earn a living doing it, you’ve got to work on it. And in addition to your job of writing the newsletter, you have another job, which is you’re the marketing officer for your company.”</p><h4 class="header-anchor-post"><strong>How to use Twitter to drive growth</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§how-to-use-twitter-to-drive-growth" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/how-to-use-twitter-to-drive-growth" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“I don’t know the exact percentage of subscribers who first came on Twitter but I think it probably approaches 50% of my paid subscribers. And the way I use it is to give people essentially a thesis statement of what the newsletter is about that day. And I’ll do that in a thread of tweets. It might be 5 to 15 tweets where I lay out my main points or the things that I’ve learned. And then I try to use that to build up to a period where one of those tweets – not the first tweet and not the last tweet but somewhere in there – there is an organic place where I can ask people to sign up for the newsletter and that that’s the best way to get the information”.</p><h4 class="header-anchor-post"><strong>Use Twitter to grow even if you don’t have a huge following</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§use-twitter-to-grow-even-if-you-dont-have-a-huge-following" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/use-twitter-to-grow-even-if-you-dont-have-a-huge-following" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“If you don’t have a huge following to begin with, you can still be successful. And one of the ways to do that is to reach out directly to people and tell them about what you’ve written if you do it in a thoughtful way. So you’ve got to think about what your topic is, what you’ve discovered, what you’ve written about and think about who does have a large audience on Twitter and might be interested in that, and send them a nice polite note about that thing. And that’s still something I do on a targeted basis, even though I do have a pretty good following, because there’s people with even bigger followings and there’s also people with smaller followings but they have really engaged followings that you want to get your information in front of.” </p><h4 class="header-anchor-post"><strong>Threads are better than single tweets</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§threads-are-better-than-single-tweets" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/threads-are-better-than-single-tweets" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p><span>“One, it’s just more space in people’s feeds. Social media is a brawl for people’s attention. And it’s basically like sending eight or nine people into the ring versus one person into the ring to see what they can do, so that’s an advantage. I think you have a better chance of capturing what’s interesting about your newsletter in a thread than you do in a single tweet. And I think that, just as a matter of Twitter strategy, I know that creating a popular thread is something that is likely to get you new Twitter followers, whereas just an individual popular tweet is not. And I think that’s because a thread indicates that you are a thoughtful person.” (</span><em>See example below.</em><span>)</span></p><div data-component-name="Twitter2ToDOM" class="tweet" data-attrs="{"url":"https://twitter.com/JuddLegum/status/1140609377046552576","full_text":"1. If you've spent any time on Twitter in June, you've probably seen a bunch of corporations with rainbow flag avatars.\n\nBut do these companies really support LGBTQ equality? \n\nLet's follow the money. \n\n","username":"JuddLegum","name":"Judd Legum","date":"Mon Jun 17 13:17:21 +0000 2019","photos":[],"quoted_tweet":{},"retweet_count":1700,"like_count":2630,"expanded_url":{"url":"https://popular.info/p/these-rainbow-flag-waiving-corporations","image":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c2b8f589-f242-4063-9dbe-6ffc7c7917bc_800x600.jpeg","title":"These rainbow flag-waving corporations donated millions to anti-gay members of Congress","description":"This is the online version of the Popular Information newsletter. Subscribe to get original research, reporting and analysis straight to your inbox: The tradition of Pride Month began in 1970 with a series of marches to commemorate the Stonewall Riots, when LGBTQ patrons of the Stonewall Inn fought …","domain":"popular.info"},"video_url":null,"belowTheFold":true}"><a class="tweet-link-top" href="https://twitter.com/JuddLegum/status/1140609377046552576" target="_blank" rel><div class="tweet-header"><img class="tweet-header-avatar" src="https://substackcdn.com/image/twitter_name/w_96/JuddLegum.jpg" alt="Twitter avatar for @JuddLegum" loading="lazy"/><div class="tweet-header-text"><span class="tweet-author-name">Judd Legum </span><span class="tweet-author-handle">@JuddLegum</span></div></div><div class="tweet-text">1. If you've spent any time on Twitter in June, you've probably seen a bunch of corporations with rainbow flag avatars. But do these companies really support LGBTQ equality? Let's follow the money. </div></a><a class="expanded-link" href="https://popular.info/p/these-rainbow-flag-waiving-corporations" target="_blank" rel><img src="https://substackcdn.com/image/fetch/w_600,h_314,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2b8f589-f242-4063-9dbe-6ffc7c7917bc_800x600.jpeg" class="expanded-link-img" loading="lazy"/><div class="expanded-link-bottom"><span class="expanded-link-domain">popular.info</span><span class="expanded-link-title">These rainbow flag-waving corporations donated millions to anti-gay members of Congress</span><span class="expanded-link-description">This is the online version of the Popular Information newsletter. Subscribe to get original research, reporting and analysis straight to your inbox: The tradition of Pride Month began in 1970 with a series of marches to commemorate the Stonewall Riots, when LGBTQ patrons of the Stonewall Inn fought …</span></div></a><a class="tweet-link-bottom" href="https://twitter.com/JuddLegum/status/1140609377046552576" target="_blank" rel><div class="tweet-footer"><span class="tweet-date">1:17 PM ∙ Jun 17, 2019</span><hr/><div class="tweet-ufi"><span href="https://twitter.com/JuddLegum/status/1140609377046552576/likes" class="likes"><span class="like-count">2,630</span><span>Likes</span></span><span href="https://twitter.com/JuddLegum/status/1140609377046552576/retweets" class="retweets"><span class="rt-count">1,700</span><span>Retweets</span></span></div></div></a></div><h4 class="header-anchor-post"><strong>Tweet something valuable</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div id="§tweet-something-valuable" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://on.substack.com/i/75648/tweet-something-valuable" class="pencraft pc-reset pencraft _iconButton2_bxx6e_689 _iconButtonBase_bxx6e_183 _buttonBase_bxx6e_1 _buttonNew_bxx6e_97 _size_sm_bxx6e_158 _priority_secondary_bxx6e_46"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>“Anyone can tweet a link to their website, but you have to come up with a value proposition for why people should do it. I think the shortest way to explain the value proposition that works best for me is that you should do it to receive and support accountability journalism. But no matter who you are, you have to be able to succinctly describe the value proposition. If you don’t have that, it really is not going to matter how much you promote your website, because you haven’t given people a reason to do it.”</p></div></div><div class="visibility-check"></div><div class="visibility-check"></div><div id="discussion" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-paddingTop-32 pc-paddingBottom-32 pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset"><h4 class="pencraft pc-reset _line-height-24_h3mln_83 _font-display_h3mln_103 _size-20_h3mln_59 _weight-bold_h3mln_151 _reset_h3mln_1">Discussion about this podcast</h4><div class="pencraft pc-display-contents pc-reset _pubTheme_1mmdc_1"><div class="pencraft pc-display-flex pc-gap-8 pc-padding-4 pc-position-relative pc-reset _bg-secondary_v5lqv_212 pc-borderRadius-full _tabBar_1hroo_1 _segments_18trq_55"><button tabindex="0" type="button" class="pencraft pc-display-flex pc-height-32 pc-paddingLeft-12 pc-paddingRight-12 pc-justifyContent-center 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pc-paddingBottom-4 pc-reset"><a style="font-size:15px;line-height:20px;" href="https://on.substack.com/p/substack-podcast-018-corporate-governance" data-testid="post-preview-title" class="pencraft pc-reset _color-pub-primary-text_h3mln_190 _font-pub-headings_h3mln_124 _clamp_h3mln_254 _clamp-2_h3mln_263 _reset_h3mln_1">Substack Podcast #018: Corporate governance with Francine McKenna </a></div><div class="pencraft pc-display-inline pc-reset _color-pub-secondary-text_h3mln_193 _line-height-20_h3mln_80 _font-meta_h3mln_115 _size-11_h3mln_31 _weight-medium_h3mln_145 _transform-uppercase_h3mln_237 _clamp_h3mln_254 _clamp-1_h3mln_260 _reset_h3mln_1 _meta_h3mln_437"><time datetime="2020-07-09T20:42:10.735Z" class="_date_1v6nm_1">Jul 9, 2020</time></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm _container_3eord_1 post-preview-container"><div class="pencraft pc-display-flex pc-gap-16 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all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage.\",\"body_html\":\"<a class=\\\"image-link image2 is-viewable-imag\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg\\\" width=\\\"1100\\\" height=\\\"596\\\" data-attrs=\\\"{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":596,"width":1100,"resizeWidth":null,"bytes":90122,"alt":null,"title":null,"type":"image/jpeg","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":null,"isProcessing":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\\\" srcset=\\\"https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F94d84f18-9dd0-4481-bbd9-2d6d0850b2a7_1160x629.jpeg 1456w\\\" sizes=\\\"100vw\\\" fetchpriority=\\\"high\\\"></picture><div class=\\\"image-link-expand\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></div></div></a><p>Of all the writers who use Substack, no one is as good at promoting their newsletter as <a href=\\\"https://twitter.com/JuddLegum\\\">Judd Legum</a>, publisher of <strong><a href=\\\"https://popular.info/\\\">Popular Information</a></strong>. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage. </p><p>Below, I\u2019ve summarized some of the key takeaways. Enjoy!</p><p><em>\u2014Hamish </em></p><div><hr></div><h4><strong>Play to your strengths</strong></h4><p>\u201CWhen I\u2019ve been able to leverage my skill as a researcher and then turn it around and put it out in the newsletter and help inform people in a deeper way about something they care about \u2013 whether that\u2019s been the corporate donations to <a href=\\\"https://popular.info/p/google-asks-cindy-hyde-smith-to-refund\\\">Cindy Hyde-Smith</a> or <a href=\\\"https://popular.info/p/8-gop-politicians-who-spoke-out-against\\\">Steve King</a>, or whether that\u2019s been really diving in deep to the election fraud issues in <a href=\\\"https://popular.info/p/the-secret-life-of-stony-rushing\\\">North Carolina</a>, or some of the more recent stuff I\u2019ve done about <a href=\\\"https://popular.info/p/facebook-allows-the-trump-campaign\\\">Facebook ads</a> or the corporate contributions to some of these <a href=\\\"https://popular.info/p/netflixs-ceo-has-some-explaining\\\">politicians pushing abortion bans</a> in the United States \u2013 that\u2019s what the audience really responds to. And so knowing that, I try to look at what\u2019s going on the news and see where is there a topic that I can research further and pull out stuff that\u2019s really new. That\u2019s information that people didn\u2019t have and I think that\u2019s what people value and are willing to pay for.\u201D</p><h4><strong>People pay to feel empowered</strong></h4><p>\u201CFrom what I\u2019ve heard from my paid subscribers, it\u2019s just that they really want to support this kind of journalism, and they feel good about it when I do that kind of work. They feel empowered and they feel more informed and so that\u2019s what\u2019s motivated them. And that\u2019s something I didn\u2019t anticipate either. I thought it was really just the paywall that motivates people and the fact that you were withholding content, but I think for most people that\u2019s not it.\u201D</p><h4><strong>Sell value instead of volume</strong></h4><p>\u201CMost people do not want more email. So if the only thing you have to offer them is, \u2018Hey, subscribe to this newsletter and you\u2019ll get some more email,\u2019 that\u2019s not that compelling. But if you can create a different value proposition where you can say, \u2018Look, I\u2019m creating the kind of writing that you can\u2019t find anywhere else and I need you to be a part of this and to support this work if you value it,\u2019 then I think that people get into that. And they want to get it four times a week, but it\u2019s not necessarily the idea of getting it four times a week that is going to be the motivating factor.\u201D</p><h4><strong>Why he spent the first three months publishing everything for free</strong></h4><p>\u201CI thought that if I could get people in the door and show them what I could do with their support, that maybe people would go for it. And I think that\u2019s largely what happened, because that\u2019s still been my best little, you know, two-week period, was right when I turned on the paid subscriptions and the people who had been receiving it during that free period were given an opportunity to switch over.\u201D</p><h4><strong>The importance of free content</strong></h4><p>\u201CIf you think of it from a business perspective, because this is a little business that you start \u2013 it\u2019s a newsletter but it\u2019s also a business \u2013 the <a href=\\\"https://on.substack.com/p/why-free-posts-pay-avoiding-a-tempting\\\">free content is by far the most important content</a> for your business. Because one, it\u2019s something that anyone can read and it can help grow your free list. And two, it\u2019s what gets sent to your total mailing list and gives you an opportunity to convert people.\u201D</p><h4><strong>If you don\u2019t self-promote, you won\u2019t get a promotion</strong></h4><p>\u201CI think probably the easiest mistake is just to think that, \u2018Oh, I\u2019m just going to write and put it out there and we\u2019ll just see what happens.\u2019 I can tell you, nothing will happen. You\u2019ve got to really work on it... If you\u2019re trying to earn a living doing it, you\u2019ve got to work on it. And in addition to your job of writing the newsletter, you have another job, which is you\u2019re the marketing officer for your company.\u201D</p><h4><strong>How to use Twitter to drive growth</strong></h4><p>\u201CI don\u2019t know the exact percentage of subscribers who first came on Twitter but I think it probably approaches 50% of my paid subscribers. And the way I use it is to give people essentially a thesis statement of what the newsletter is about that day. And I\u2019ll do that in a thread of tweets. It might be 5 to 15 tweets where I lay out my main points or the things that I\u2019ve learned. And then I try to use that to build up to a period where one of those tweets \u2013 not the first tweet and not the last tweet but somewhere in there \u2013 there is an organic place where I can ask people to sign up for the newsletter and that that\u2019s the best way to get the information\u201D.</p><h4><strong>Use Twitter to grow even if you don\u2019t have a huge following</strong></h4><p>\u201CIf you don\u2019t have a huge following to begin with, you can still be successful. And one of the ways to do that is to reach out directly to people and tell them about what you\u2019ve written if you do it in a thoughtful way. So you\u2019ve got to think about what your topic is, what you\u2019ve discovered, what you\u2019ve written about and think about who does have a large audience on Twitter and might be interested in that, and send them a nice polite note about that thing. And that\u2019s still something I do on a targeted basis, even though I do have a pretty good following, because there\u2019s people with even bigger followings and there\u2019s also people with smaller followings but they have really engaged followings that you want to get your information in front of.\u201D </p><h4><strong>Threads are better than single tweets</strong></h4><p>\u201COne, it\u2019s just more space in people\u2019s feeds. Social media is a brawl for people\u2019s attention. And it\u2019s basically like sending eight or nine people into the ring versus one person into the ring to see what they can do, so that\u2019s an advantage. I think you have a better chance of capturing what\u2019s interesting about your newsletter in a thread than you do in a single tweet. And I think that, just as a matter of Twitter strategy, I know that creating a popular thread is something that is likely to get you new Twitter followers, whereas just an individual popular tweet is not. And I think that\u2019s because a thread indicates that you are a thoughtful person.\u201D (<em>See example below.</em>)</p><div data-component-name=\\\"Twitter2ToDOM\\\" class=\\\"tweet\\\" data-attrs=\\\"{"url":"https://twitter.com/JuddLegum/status/1140609377046552576","full_text":"1. If you've spent any time on Twitter in June, you've probably seen a bunch of corporations with rainbow flag avatars.\\\\n\\\\nBut do these companies really support LGBTQ equality? \\\\n\\\\nLet's follow the money. \\\\n\\\\n","username":"JuddLegum","name":"Judd Legum","date":"Mon Jun 17 13:17:21 +0000 2019","photos":[],"quoted_tweet":{},"retweet_count":1700,"like_count":2630,"expanded_url":{"url":"https://popular.info/p/these-rainbow-flag-waiving-corporations","image":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c2b8f589-f242-4063-9dbe-6ffc7c7917bc_800x600.jpeg","title":"These rainbow flag-waving corporations donated millions to anti-gay members of Congress","description":"This is the online version of the Popular Information newsletter. Subscribe to get original research, reporting and analysis straight to your inbox: The tradition of Pride Month began in 1970 with a series of marches to commemorate the Stonewall Riots, when LGBTQ patrons of the Stonewall Inn fought \u2026","domain":"popular.info"},"video_url":null,"belowTheFold":true}\\\"><a class=\\\"tweet-link-top\\\" href=\\\"https://twitter.com/JuddLegum/status/1140609377046552576\\\" target=\\\"_blank\\\"><div class=\\\"tweet-header\\\"><img class=\\\"tweet-header-avatar\\\" src=\\\"https://substackcdn.com/image/twitter_name/w_96/JuddLegum.jpg\\\" alt=\\\"Twitter avatar for @JuddLegum\\\" loading=\\\"lazy\\\"><div class=\\\"tweet-header-text\\\"><span class=\\\"tweet-author-name\\\">Judd Legum </span><span class=\\\"tweet-author-handle\\\">@JuddLegum</span></div></div><div class=\\\"tweet-text\\\">1. If you've spent any time on Twitter in June, you've probably seen a bunch of corporations with rainbow flag avatars.\\n\\nBut do these companies really support LGBTQ equality? \\n\\nLet's follow the money. \\n\\n</div><a class=\\\"expanded-link\\\" href=\\\"https://popular.info/p/these-rainbow-flag-waiving-corporations\\\" target=\\\"_blank\\\"><img src=\\\"https://substackcdn.com/image/fetch/w_600,h_314,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2b8f589-f242-4063-9dbe-6ffc7c7917bc_800x600.jpeg\\\" class=\\\"expanded-link-img\\\" loading=\\\"lazy\\\"><div class=\\\"expanded-link-bottom\\\"><span class=\\\"expanded-link-domain\\\">popular.info</span><span class=\\\"expanded-link-title\\\">These rainbow flag-waving corporations donated millions to anti-gay members of Congress</span><span class=\\\"expanded-link-description\\\">This is the online version of the Popular Information newsletter. Subscribe to get original research, reporting and analysis straight to your inbox: The tradition of Pride Month began in 1970 with a series of marches to commemorate the Stonewall Riots, when LGBTQ patrons of the Stonewall Inn fought \u2026</span></div></a></a><a class=\\\"tweet-link-bottom\\\" href=\\\"https://twitter.com/JuddLegum/status/1140609377046552576\\\" target=\\\"_blank\\\"><div class=\\\"tweet-footer\\\"><span class=\\\"tweet-date\\\">1:17 PM \u2219 Jun 17, 2019</span><hr><div class=\\\"tweet-ufi\\\"><span href=\\\"https://twitter.com/JuddLegum/status/1140609377046552576/likes\\\" class=\\\"likes\\\"><span class=\\\"like-count\\\">2,630</span>Likes</span><span href=\\\"https://twitter.com/JuddLegum/status/1140609377046552576/retweets\\\" class=\\\"retweets\\\"><span class=\\\"rt-count\\\">1,700</span>Retweets</span></div></div></a></div><h4><strong>Tweet something valuable</strong></h4><p>\u201CAnyone can tweet a link to their website, but you have to come up with a value proposition for why people should do it. I think the shortest way to explain the value proposition that works best for me is that you should do it to receive and support accountability journalism. But no matter who you are, you have to be able to succinctly describe the value proposition. If you don\u2019t have that, it really is not going to matter how much you promote your website, because you haven\u2019t given people a reason to do it.\u201D</p>\",\"truncated_body_text\":\"Of all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on 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lcp.attribution.url, }), }); } }, { reportAllChanges: true } ); webVitals.onINP( (inp) => { if (inp.value && inp.attribution) { fetch('/api/v1/web-vitals/inp', { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ inp: inp.value, inp_path: window.location.pathname, inp_referrer: document.referrer, inp_measurement_id: inp.id, inp_att_event_target: inp.attribution.eventTarget, inp_att_event_time: inp.attribution.eventTime, inp_att_event_type: inp.attribution.eventType, inp_att_load_state: inp.attribution.loadState, inp_att_entry_start_time: inp.attribution.eventEntry.startTime, inp_att_entry_processing_start: inp.attribution.eventEntry.processingStart, inp_att_entry_processing_end: inp.attribution.eventEntry.processingEnd, inp_att_entry_duration: inp.attribution.eventEntry.duration, inp_att_entry_interaction_id: inp.attribution.eventEntry.interactionId }), }); } }, { reportAllChanges: true } ); </script> </body> </html>