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Platform Economy

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <title>Platform Economy</title> <link rel="canonical" href="https://www.gcb.de/en/wissen-und-innovation/research-archive/platform-economy/"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Results of the GCB&#039;s study on the effects of platform economy on the meetings industry"> <meta property="og:url" content="https://www.gcb.de/en/wissen-und-innovation/research-archive/platform-economy/" /> <meta property="og:title" content="Platform Economy" /> <meta property="og:description" content="Results of the GCB&#039;s study on the effects of platform economy on the meetings industry" /> <meta property="og:image" content="https://www.gcb.de/site/assets/files/2875/cover_plattform.1200x630.jpg" /> <meta name="theme-color" content="#E3000B" media="(prefers-color-scheme: light)"> <meta name="theme-color" content="#E3000B" media="(prefers-color-scheme: dark)"> <meta name="msapplication-TileColor" content="#fff"> <meta name="msapplication-config" content="/site/templates/images/favicon/IEconfig.xml"> <link rel="shortcut icon" href="/site/templates/images/favicon/favicon.ico" type="image/ico"> <link rel="apple-touch-icon" sizes="180x180" href="/site/templates/images/favicon/apple-touch-icon.png"> <link rel="apple-touch-icon" sizes="60x60" href="/site/templates/images/favicon/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="76x76" href="/site/templates/images/favicon/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="120x120" href="/site/templates/images/favicon/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="152x152" href="/site/templates/images/favicon/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="/site/templates/images/favicon/apple-touch-icon-180x180.png"> <link rel="icon" type="image/png" sizes="32x32" href="/site/templates/images/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/site/templates/images/favicon/favicon-16x16.png"> <link rel="mask-icon" href="/site/templates/images/favicon/safari-pinned-tab.svg" color="#fff"> <link rel="manifest" href="/site/templates/images/favicon/site.webmanifest"> <link href="/site/templates/js/mapbox-gl.css" rel="stylesheet"> <link href="/site/templates/fontawesome/css/all.min.css" rel="stylesheet"> <link href="/site/templates/css/gcb/site.min.css?v=1732398214" rel="stylesheet"> <script src="/site/templates/js/jquery-3.4.1.min.js"></script> <script> var _paq = window._paq = window._paq || []; 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pos: left">&copy;<span class="sg-screenreader-only"> Platform economy</span></small> </div> </figure> </div> </div> </div> </div> </div> </div> </section> <main class=""> <article> <section class="sg-article-wrapper"> <div class="sg-article-intro-wrapper"> <h1 id="start"> Platform Economy </h1> <p class="sg-text-subline">New Players, New Markets, New Business Models</p> <p class="sg-text-infoline">2019</p> </div> <div class="box-left box-left-out sg-nav-content-wrapper"> <ul class="uk-nav sg-nav-content"> <li class="sg-nav-content-heading sg-nav-haschildren"> <a class="sg-nav-parent" href="/en/wissen-und-innovation/"> Knowledge and Innovation </a> </li> <li> <a href="/en/wissen-und-innovation/research-archive/" class="sg-nav-parent sg-nav-parent-active"> <span class="sg-nav-parent-active">Research Archive</span> </a> </li> <li> <a href="/en/wissen-und-innovation/research-archive/response-room/"> Response Room </a> </li> <li> <a href="/en/wissen-und-innovation/research-archive/bocom/"> BOCOM - Experience Borderless Communication </a> </li> <li class="uk-active"> <a href="/en/wissen-und-innovation/research-archive/platform-economy/"> Platform Economy </a> </li> <li> <a href="/en/wissen-und-innovation/research-archive/destination-europe/"> Destination Europe </a> </li> <li> <a href="/en/wissen-und-innovation/research-archive/megatrends/"> Meetings and Conventions 2030 </a> </li> </ul> </div> <div class="sg-article-intro-wrapper"> <p class="sg-text-abstract">Evolution or Revolution for the Meeting World? The study &quot;Platform Economy&quot; analyses the impact, challenges and opportunities of the platform economy for the meetings and conference sector.</p> </div> </section> <div class="sg-fld-article sg-subfld-paragraph box-center"> <p>Platforms as the digital economy’s core business model that enables direct, digital interaction between suppliers and customers is set to become a crucial challenge for the event sector in the digital transformation and will, at the same time, provide major opportunities. Against this background, the study looks at the question of how platforms will change the role of event planners and suppliers, e.g., event venues or hotels and event agencies, as well as of destination marketing organisations. Based on interviews with experts and focus group sessions recommendations for actions and future scenarios were developed.</p> </div> <div class="sg-fld-article sg-subfld-downloads box-right box-right-out"> <ul class="sg-downloadlist"> <li class="uk-margin-bottom"> <div class="uk-card uk-card-default"> <a href="#docmodal2902" data-uk-toggle="target: #docmodal2902" > <div data-uk-grid> <div class="uk-card-media-left uk-width-1-1 uk-text-center"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/2902/gcb_management_summary_plattformoekonomie_cover.400x225.jpg 1x, /site/assets/files/2902/gcb_management_summary_plattformoekonomie_cover.400x225-hidpi.jpg 2x" src="/site/assets/files/2902/gcb_management_summary_plattformoekonomie_cover.400x225.jpg" alt="" title="" > </div> </figure> </div> <div> <div class=""> <h3 class="uk-card-title"> The management summary for the &quot;Platform Economy&quot; study (2019) </h3> <p> Download file </p> <span class="sg-icon sg-icon-download uk-position-bottom-right"></span> </div> </div> </div> </a> <div id="docmodal2902" class="sg-docmodal uk-flex-top" data-uk-modal=""> <div class="uk-modal-dialog uk-margin-auto-vertical"> <button class="uk-modal-close-default uk-padding uk-close-large" type="button" data-uk-close><span class="sg-screenreader-only">#Schließen#</span></button> <div class="uk-modal-body uk-padding" data-uk-overflow-auto> <h1>Secure Downloads</h1><div class="uk-margin-medium-bottom"><p>With our Secure Download we offer you the possibility to download documents (e.g. whitepapers and studies) free of charge. 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Fraunhofer IAO" title="Logo of Fraunhofer IAO | &copy; Fraunhofer IAO" > </div> </figure> </a> </div> <div> <a href="https://www.evvc.org/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3252/evvc_logo_4c_300dpi_rgb_transparent.300x225.png 1x, /site/assets/files/3252/evvc_logo_4c_300dpi_rgb_transparent.300x225-hidpi.png 2x" src="/site/assets/files/3252/evvc_logo_4c_300dpi_rgb_transparent.300x225.png" alt="EVVC logo | &copy; EVVC" title="EVVC logo | &copy; EVVC" > </div> </figure> </a> </div> <div> <a href="https://www.hsma.de/de/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3513/logo_hotellerierockt.300x225.png 1x, /site/assets/files/3513/logo_hotellerierockt.300x225-hidpi.png 2x" src="/site/assets/files/3513/logo_hotellerierockt.300x225.png" alt="HSMA logo | &copy; HSMA" title="HSMA logo | &copy; HSMA" > </div> </figure> </a> </div> <div> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3264/logo_7cities.300x225.jpg 1x, /site/assets/files/3264/logo_7cities.300x225-hidpi.jpg 2x" src="/site/assets/files/3264/logo_7cities.300x225.jpg" alt="7Cities logo | &copy; 7Cities" title="7Cities logo | &copy; 7Cities" > </div> </figure> </div> <div> <a href="https://vdvo.de/" target="_blank"> <figure> <div class="sg-image-copyright"> <img srcset="/site/assets/files/3515/vap_logo_vertikal_rgb.300x225.jpg 1x, /site/assets/files/3515/vap_logo_vertikal_rgb.300x225-hidpi.jpg 2x" src="/site/assets/files/3515/vap_logo_vertikal_rgb.300x225.jpg" alt="Logo of VDVO | &copy; VDVO" title="Logo of VDVO | &copy; VDVO" > </div> </figure> </a> </div> </div> </div> </div> </div> </article> </main> <div class="sg-after-content"> <div class="sg-container-small sg-nav-siblings"> <h4> In this area </h4> <span> <a href="/en/wissen-und-innovation/research-archive/response-room/"> Response Room </a> </span> | <span> <a href="/en/wissen-und-innovation/research-archive/bocom/"> BOCOM - Experience Borderless Communication </a> </span> | <span class="sg-active"> Platform Economy </span> | <span> <a href="/en/wissen-und-innovation/research-archive/destination-europe/"> Destination Europe </a> </span> | <span> <a href="/en/wissen-und-innovation/research-archive/megatrends/"> Meetings and Conventions 2030 </a> </span> </div> <div class="sg-container-small sg-nav-categories"> <h4> More from the categories </h4> <ul class="sg-categorylist sg-row"> <li> <a href="/en/kategorien/themen/digitale-tools/"> Digital tools </a> </li> <li> <a href="/en/kategorien/zielgruppen/tipps-fuer-planer-innen/"> Tips for event planners </a> </li> <li> <a href="/en/kategorien/themen/forschung/"> Research </a> </li> <li> <a href="/en/kategorien/zielgruppen/innovationsbegeisterte/"> Innovation enthusiasts </a> </li> <li> <a href="/en/kategorien/zielgruppen/infos-fuer-mitglieder/"> Information for GCB members </a> </li> <li> <a href="/en/kategorien/zielgruppen/presse-und-oeffentlichkeit/"> Press and general public </a> </li> <li> <a href="/en/kategorien/zielgruppen/netzwerkpartner/"> Network partners </a> </li> </ul> </div> <div class="sg-container-small sg-breadcrumb"> <h4>Path to page</h4> <a href="/en/">gcb.de</a> <a href="/en/wissen-und-innovation/">Knowledge and Innovation</a> <a href="/en/wissen-und-innovation/research-archive/">Research Archive</a> <span>Platform Economy</span> </div> </div> <footer> <section class="sg-container-full foo-social"> <div class="sg-container-medium"> <div class="sg-row"> <h3>Also visit us on:</h3> <div> <ul> <li> <a href="https://www.youtube.com/user/GermanyMeetings" target="_blank" title="YouTube"> <span class="fab fa-2x fa-youtube"></span><span class="sg-screenreader-only">YouTube</span> </a> </li> <li> <a href="https://www.instagram.com/germany_meetings/" target="_blank" title="Instagram"> <span class="fab fa-2x fa-instagram"></span><span class="sg-screenreader-only">Instagram</span> </a> </li> <li> <a href="https://www.linkedin.com/company/german-convention-bureau/" target="_blank" title="LinkedIn"> <span class="fab fa-2x fa-linkedin-in"></span><span class="sg-screenreader-only">LinkedIn</span> </a> </li> </ul> </div> </div> </div> </section> <section class="sg-container-full foo-links"> <div class="sg-container-medium"> <div class="sg-row"> <div class="foo-cdv"> <a href="/de/nachhaltigkeit/gcb/charta-der-vielfalt/" title="Erfahren Sie hier mehr zur Charta der Vielfalt" target="_blank"> <img src="/site/templates/images/logo--cdv-2019-dt.svg" alt="Logo: Charta der Vielfalt – Unterzeichner"> <span class="sg-screenreader-only">Charta der Vielfalt – Unterzeichnet!</span> </a> </div> <ul class="foo-links-info"> <li> <a href="/en/terms-conditions/" class="sg-link sg-link-btn"> Terms and Conditions </a> </li> <li> <a href="/en/privacy-policy/" class="sg-link sg-link-btn"> Privacy Policy </a> </li> <li> <a href="/en/imprint/" class="sg-link sg-link-btn"> Imprint </a> </li> <li> <a onclick="return klaro.show();" class="sg-link sg-link-btn"> Cookie and privacy settings </a> </li> </ul> </div> </div> </section> <section class="sg-container-full foo-end"> <div class="sg-container-medium"> <div class="sg-row"> <div class="foo-logo"> <a href="/en/" title="To home page"> <img src="/site/templates/images/logo--gcb-sign.svg" alt="Logo: German Convention Bureau"> <span class="sg-screenreader-only">German Convention Bureau</span> </a> </div> <div class="foo-adress foo-adress-us"> <p> <strong>GCB German Convention Bureau e. V.</strong><br> c/o German National Tourist Board<br> 1350 Broadway, Suite 440<br> New York, NY 10018<br> USA<br> <br> Phone: 001 646 761 7746<br> Internet: <a href="http://www.germany-meetings.com">www.germany-meetings.com</a><br> E-Mail:&nbsp;<a href="mailto:hilchey@germany-meetings.com">hilchey@germany-meetings.com</a> </p> </div> <div class="foo-adress"> <p><strong>GCB German Convention Bureau e. V.</strong><br /> c/o WeWork<br /> Taunusanlage 8<br /> 60329 Frankfurt<br /> Germany<br /> <br /> Phone: 0049 - 69 - 24 29 30 - 0<br /> Internet: <a href="https://www.gcb.de" target="_blank" rel="noreferrer noopener">www.gcb.de</a><br /> E-Mail: <a href="mailto:info@gcb.de">info@gcb.de</a></p> </div> <div class="foo-adress foo-adress-cn"> <p> <strong>GCB German Convention Bureau e. 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href="/en/wissen-und-innovation/future-meeting-space/research-phase-2024/">2024: Business Events in a Transformative Era</a></li><li><a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2023/">2023: Creating Meaningful Events in Challenging Times</a></li><li class="uk-parent"><a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2022/">2022: Redefining Event Attendance</a><span class="sg-nav-toggle fn-nav-toggle" data-uk-icon="icon: chevron-right"><span class="sg-screenreader-only">Unterseiten aufklappen zu 2022: Redefining Event Attendance</span></span><ul class="uk-nav uk-nav-sub" data-uk-nav="toggle: > .fn-nav-toggle"><li><a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2022/statements-research-partners-2022/">Statements Research Partners 2022</a></li></ul></li><li><a href="/en/wissen-und-innovation/future-meeting-space/research-phase-2021/">2021: Challenges of the Post-Corona Era</a></li><li><a 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Contact us! </p> <p> <a href="/de/das-gcb/uber-uns/team/">Zum Team</a> </p> </div> </form> </div> </li> <li id="ocsw-lng"> <div class="nav-widget"> <div class="translate-language-block"> <h2>Switch language</h2> <p>You are currently viewing our page in English. But just one click takes you to our German content.</p> <a href="/de/wissen-und-innovation/forschungsarchiv/plattformoekonomie/" class="uk-button uk-button-primary"> Diese Website auf Deutsch anzeigen </a> </div> <hr> <div class="translate-language-block"> <h2>前往德国会议促进局(GCB)中文网站</h2> <p>您正在浏览德国会议促进局(GCB)的德文网站。您只需点击一下就可以访问我们的中文页面。(DE)</p> <a href="http://www.germany-meetings.cn" target="_blank" class="uk-button uk-button-primary">请点击这里。</a> </div> </div> </li> <li id="ocsw-shr"> <div id="share-template" class="nav-widget"> <h2>Share this content</h2> <p>Do you like our content? 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