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class="SearchForm_submit__U8kPR" id="search-submit" data-cy="search-submit"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/search.844a289d.svg);background-color:currentColor"></span><span class="sr-only">Submit Search</span></span></button></form></div><div class="HeaderActions_root__11_ai undefined"></div></header><div class="SlideshowScreen_root__k9j1_ SlideshowScreen_withKeyMoments__RbHLe"><div class="metadata Metadata_root__oCstk" data-cy="metadata"><h1 class="Heading_heading__3MAvZ Heading_h1__3k7S2 title Title_root__svkHQ">Storytelling For The Web: Integrate Storytelling in your Design Process</h1><div class="stats Stats_root__p_BoZ"><div class="Stats_leftContent__588PR"><time dateTime="2024-06-05 18:07:37 UTC"><span class="skeleton Skeleton_root__U4QqL Skeleton_rounded__BLBq2" style="width:75px;height:24px"></span></time><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span></div><div class="Stats_rightContent__8d0AF"><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">65 likes</span><span class="Text_root__is73U Text_medium__rk8Tn text" style="-webkit-line-clamp:0">•</span><span class="Text_root__is73U Text_weight-strong__yEO2S Text_secondary__EPWj0 Text_medium__rk8Tn Likes_root__WVQ1_ text" style="-webkit-line-clamp:0" tabindex="0">278,166 views</span></div></div><div class="author Author_root___6Bx5"><div class="Avatar_root__GNWHY" style="width:24px;height:24px;line-height:24px"><img class="Avatar_image__Bbtll" src="https://cdn.slidesharecdn.com/profile-photo-chiaraaliotta7-48x48.jpg?cb=1731427513" alt="Chiara Aliotta" loading="lazy" decoding="sync"/></div><a class="Link_root__vn3ab Author_link___lVxw ellipsis Link_primary__Iq4CI Link_size-large__W0PAv Link_weight-regular__yPpnB" data-cy="author-link" title="Chiara Aliotta" href="https://www.slideshare.net/chiaraaliotta7">Chiara Aliotta</a><button type="button" class="FollowButton_root__FxpBi Author_follow__Lw4TS FollowButton_follow__d_6u5">Follow</button></div><div class="description Description_root__kt4uq Description_clamped__PaV_1"><div class="Description_wrapper__hYE9_" data-cy="document-description"><p>In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..<button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_less__BvWbY Description_hidden__a9QZJ" data-testid="button" aria-label="Read less"><span>Read less</span></button></p></div><button type="button" class="Button_root__i1yp0 Button_primary__K25Gq Button_text__ZT_3O Button_small__sqsEx Description_more__ChrRK" data-testid="button" aria-label="Read more" data-cy="read-more-button"><span>Read more</span></button></div><div class="actions Actions_root__00yIC"><div class="Tooltip_triggerWrapper___S2HG"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi like-button unliked" data-testid="button" aria-label="Like" data-favorited="false" data-cy="like-button"><span class="Icon_root__AjZyv" 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class="MetadataToolbar_underline__QQn0C"></div></div></div><div class="player Player_root__L1AmF"><div id="new-player" class="vertical-player VerticalPlayer_root__K8_YS" data-slideshow-id="269527754"><div><div id="slide1" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-0" alt="Storytelling for the Web Webflow Livestream June 5, 2024 Integrate storytelling to create memorable experiences Chiara Aliotta Brand Designer and Strategic Storyteller " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="eager" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-1-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-1-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-1-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-1-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide2" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-1" alt="Who in the world am I? Ah, that's the great puzzle. Alice in Wonderland, Lewis Carroll " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-2-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-2-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-2-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-2-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide3" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-2" alt="24/7 ALWAYS OPEN " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-3-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-3-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-3-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-3-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide4" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-3" alt="24/7 ALWAYS OPEN " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-4-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-4-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-4-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-4-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide5" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-4" alt="Storytelling For The Web: Integrate Storytelling in your Design Process" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-5-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-5-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-5-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-5-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide6" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-5" alt="Storytelling For The Web: Integrate Storytelling in your Design Process" class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-6-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-6-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-6-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-6-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide7" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-6" alt="Storytelling is a process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-7-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-7-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-7-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-7-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide8" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-7" alt="Th e Storytelling Process for Designers How designers can integrate storytelling in their design process. Storytelling is a Process BRIEF the client DESIGN the user DELIVER the user + the client " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-8-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-8-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-8-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-8-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide9" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-8" alt="The Foundation First encounter with the client. Gather all the essential information to create a comprehensive brief. Storytelling is a Process Craft the story’s foundation. Write down the project’s objectives, scope, and requirements. It’s like the plot outline that sets the stage for everything that follows. BRIEF BRIEF " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-9-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-9-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-9-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-9-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide10" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-9" alt="05 THE CONTEXT The rhythm of the story. 06 THE EMOTIONS + TONE OF VOICE The emotional connection with the audience. Th e Fundamentals of Storytelling THE PURPOSE + RESOLUTIONS 02 The main reason behind your story and your protagonist’s transformation. THE AUDIENCE The main protagonist of your story. 01 03 THE CHARACTERS The components that the user engages with. 04 THE INTERACTIONS The interfaces that propel the action. Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-10-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-10-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-10-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-10-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide11" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-10" alt="Tell me about your project! Who is your brand/project for? Audience: Users Where do you use it? The Context: Platforms / Medium What is your project about? The Characters: Product / Brand / Service Why are you designing it? The Purpose + Resolutions: Mission / Vision How do users interact with it? The Interactions: Functionalities / Features How should the user feel? The Emotions Tone of Voice: Emotional connection + Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-11-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-11-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-11-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-11-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide12" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-11" alt="AVAC Redesign of the organisation’s digital presence " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-12-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-12-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-12-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-12-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide13" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-12" alt="AVAC Redesign of the organisation’s digital presence Presentation Article Factsheet PX Wire Video Newsletter Brochure Blog Post " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-13-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-13-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-13-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-13-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide14" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-13" alt="AVAC Redesign of the organisation’s digital presence " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-14-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-14-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-14-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-14-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide15" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-14" alt="Building the Narrative Start with the user. Focus on the audience, understanding their needs, goals, and pain points. Storytelling is a Process Map out the user journey as a story. Storytelling helps us visualize the users’ journey and how they will interact with our product. DESIGN " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-15-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-15-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-15-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-15-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide16" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-15" alt="Th e Structure of a Story Based on Donald Miller's StoryBrand structure. Users What is their quest? Who is their guide? What plan did they have? How would they put their plan into action? What did they achieve? PROTAGONIST PROBLEM GUIDE PLAN ACTION SUCCESS (or failure) Storytelling is a Process THE PLOT " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-16-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-16-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-16-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-16-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide17" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-16" alt="Th e Narrative Structure THE PLOT SETUP CONFRONTATION RESOLUTION Based on Aristotle’s three-act structure INCITING INCIDENT PLOT POINT 1 MIDPOINT PLOT POINT 2 CLIMAX Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-17-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-17-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-17-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-17-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide18" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-17" alt="Th e Narrative Structure for Digital Products THE PLOT SETUP CONFRONTATION RESOLUTION Smart Interface Design Patterns Storytelling is a Process Designers Problem Vitaly Plan Actions Success / Failure Inciting Incident Plot Point 1 Midpoint Plot Point 2 Climax " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-18-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-18-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-18-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-18-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide19" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-18" alt="Landing Page for Smart Interface Design Patterns https://smart-interface-design-patterns.com/ OPENING SCENE MIDDLE SCENE End of opening scene Beginning of middle scene Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-19-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-19-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-19-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-19-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide20" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-19" alt="Landing Page for Smart Interface Design Patterns https://smart-interface-design-patterns.com/ MIDDLE SCENE Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-20-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-20-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-20-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-20-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide21" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-20" alt="Landing Page for Smart Interface Design Patterns https://smart-interface-design-patterns.com/ MIDDLE SCENE End of middle scene Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-21-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-21-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-21-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-21-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide22" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-21" alt="Landing Page for Smart Interface Design Patterns https://smart-interface-design-patterns.com/ CLOSING SCENE End of closing scene Beginning of closing scene End of middle scene Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-22-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-22-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-22-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-22-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide23" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-22" alt="Present ideas, persuasively. Storytelling allows us to frame our concepts in a way that resonates emotionally, making our proposals more compelling. Storytelling is a Process Connect with the end users. Creating an emotional connection is what transforms a good design into a memorable experience. Create a lasting impression DELIVER " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-23-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-23-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-23-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-23-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide24" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-23" alt="MAKE THEM WANT TO DO SOMETHING Th e Transformative Journey Understanding the character arc CHANGE HOW THEY FEEL ABOUT SOMETHING Exploring di ff erent aspects of the story such as characters, challenges, interactions and emotions. CHANGE HOW THEY SEE SOMETHING THE PROBLEM Challenges & Desires RESOLUTION Solutions & Achievement Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-24-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-24-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-24-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-24-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide25" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-24" alt="Consider your audience Understanding their goals and needs DELIVER CLIENT USERS " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-25-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-25-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-25-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-25-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide26" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-25" alt="The purpose The why of the story… Sell or validate a product or service against others in the market. To sell Offer compelling and appealing solutions, ideas, products, and services that can make a positive impact on one's life. To motivate Present intangible concepts like values and thinking processes through stories. To persuade Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-26-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-26-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-26-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-26-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide27" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-26" alt="A Journey of Transformation Four steps to persuade, “engage” and change “minds” according to Lisa Cron (Story or Die) MISBELIEF TRUTH REALISATION TRANSFORMATION Inciting Incident Resolution Climax Problem Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-27-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-27-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-27-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-27-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide28" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-27" alt="To persuade the organisation to rebrand Action Aid Hellas (2021) MISBELIEF TRUTH REALISATION TRANSFORMATION Your organisation's communication style is not distinctive from that of others. Our organisation requires a revised communication and branding strategy. We should focus on ways to distinguish ourselves from others. Our approach is unique and distinct from the rest. Read the case study: https://tinyurl.com/3fk5mc4n Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-28-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-28-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-28-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-28-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide29" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-28" alt="To motivate investors to fund the product After App (2021) MISBELIEF TRUTH REALISATION TRANSFORMATION What happens if, after departure, the letter doesn't get executed or the instructions are unclear? Our solution comprehensively covers digital and real-world assets for complete estate management and legacy planning. We should fi nd a way to safeguard our assets. All my valued possessions are properly managed and protected. Read the case study: https://tinyurl.com/4ust8r97 Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-29-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-29-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-29-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-29-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide30" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-29" alt="Consider your audience Understanding their goals and needs DELIVER CLIENT USERS Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-30-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-30-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-30-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-30-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide31" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-30" alt="Forced Connection Transform the ordinary into extraordinary THE PROBLEM SERVICE/PRODUCT ATTRIBUTES UNRELATED ATTRIBUTES Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-31-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-31-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-31-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-31-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide32" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-31" alt="Forced Connection Smart Interface Design Patterns users' needs learning fast, getting the best lessons in UX/UI, and hungry for knowledge. videos set a friendly and informal kitchen Vitaly’s role experienced teacher, UX expert, guide tools real-time examples, blackboard, notes, video courses, and slides Hungry users Kitchen Chef Recipes Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-32-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-32-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-32-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-32-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide33" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-32" alt="Forced Connection Smart Interface Design Patterns " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-33-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-33-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-33-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-33-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide34" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-33" alt="Forced Connection Smart Interface Design Patterns " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-34-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-34-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-34-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-34-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide35" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-34" alt="Forced Connection Smart Interface Design Patterns " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-35-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-35-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-35-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-35-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide36" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-35" alt="Forced Connection Smart Interface Design Patterns " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-36-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-36-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-36-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-36-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide37" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-36" alt="“One of the deep secrets of life is that all that is really worth the doing is what we do for others.” Alice in Wonderland, Lewis Carroll " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-37-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-37-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-37-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-37-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide38" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-37" alt="Th e Narrative Web Storytelling applied to UX/UI design Available on Domestika.org Th e Sunday Tales Subscribe to my my biweekly newsletter, to receive it in your inbox every two Sundays! https://www.domestika.org/en/courses/4898/chiara_10 https://www.untilsunday.it Online Course For Beginner UX Designers and Storytellers Th e Sunday Tales Newsletter Tips and Stories for Strategic Storytellers Storytelling is a Process " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-38-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-38-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-38-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-38-320.jpg" sizes="100vw"/></div></div></div><div><div id="slide39" class="VerticalSlide_root__jU_9r slide-item" style="aspect-ratio:1920 / 1080" data-cy="slide-container"><div class="VerticalSlideImage_root__64KSA"><img id="slide-image-38" alt="To be continued… There is so much more I'd love to share with you about storytelling! Please follow me for the latest insights, on: Instagram: @UntilSundayAgency LinkedIn: Chiara Aliotta Medium: chiara-aliotta.medium.com www.untilsunday.it " class="vertical-slide-image VerticalSlideImage_image__VtE4p" data-testid="vertical-slide-image" loading="lazy" srcSet="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-39-320.jpg 320w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-39-638.jpg 638w, https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/75/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-39-2048.jpg 2048w" src="https://image.slidesharecdn.com/storytellingfortheweb-240605180737-8eb6d37c/85/Storytelling-For-The-Web-Integrate-Storytelling-in-your-Design-Process-39-320.jpg" sizes="100vw"/></div></div></div></div></div></div><div class="RelatedContent_root__29Np1"><div class="RelatedContent_wrapper__riU7l"><h2 class="Heading_heading__3MAvZ Heading_h2__f9yvs RelatedContent_title__QUhpL">More Related Content</h2><div></div><div></div><div id="between-recs-ad-1-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-1"></div></div></div><div></div><div id="between-recs-ad-2-container" class="freestar-ad-container FreestarAdContainer_root__qPPC_" style="--fallback-aspect-ratio:undefined / undefined"><div><div class="" id="between-recs-ad-2"></div></div></div><div></div></div></div><div class="Transcript_root__Vrf6Q"><h2 class="Transcript_title__YgAka"><span class="Icon_root__AjZyv" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/file.5db1ba24.svg);background-color:currentColor"></span><span class="sr-only"></span></span>Storytelling For The Web: Integrate Storytelling in your Design Process</h2><div><ul class="Transcript_list__faItj"><div><li>1. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#1">Storytelling for the Web Webflow </a> Livestream June 5, 2024 Integrate storytelling to create memorable experiences Chiara Aliotta Brand Designer and Strategic Storyteller </li></div><div><li>2. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#2">Who in the </a> world am I? Ah, that's the great puzzle. Alice in Wonderland, Lewis Carroll </li></div><div><li>3. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#3">24/7 ALWAYS OPEN </a></li></div><div><li>4. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#4">24/7 ALWAYS OPEN </a></li></div><div></div><div></div><div><li>7. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#7">Storytelling is a process </a> </li></div><div><li>8. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#8">Th e Storytelling Process </a> for Designers How designers can integrate storytelling in their design process. Storytelling is a Process BRIEF the client DESIGN the user DELIVER the user + the client </li></div><div><li>9. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#9">The Foundation First encounter </a> with the client. Gather all the essential information to create a comprehensive brief. Storytelling is a Process Craft the story’s foundation. Write down the project’s objectives, scope, and requirements. It’s like the plot outline that sets the stage for everything that follows. BRIEF BRIEF </li></div><div><li>10. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#10">05 THE CONTEXT The rhythm </a> of the story. 06 THE EMOTIONS + TONE OF VOICE The emotional connection with the audience. Th e Fundamentals of Storytelling THE PURPOSE + RESOLUTIONS 02 The main reason behind your story and your protagonist’s transformation. THE AUDIENCE The main protagonist of your story. 01 03 THE CHARACTERS The components that the user engages with. 04 THE INTERACTIONS The interfaces that propel the action. Storytelling is a Process </li></div><div><li>11. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#11">Tell me about </a> your project! Who is your brand/project for? Audience: Users Where do you use it? The Context: Platforms / Medium What is your project about? The Characters: Product / Brand / Service Why are you designing it? The Purpose + Resolutions: Mission / Vision How do users interact with it? The Interactions: Functionalities / Features How should the user feel? The Emotions Tone of Voice: Emotional connection + Storytelling is a Process </li></div><div><li>12. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#12">AVAC Redesign of the </a> organisation’s digital presence </li></div><div><li>13. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#13">AVAC Redesign of the </a> organisation’s digital presence Presentation Article Factsheet PX Wire Video Newsletter Brochure Blog Post </li></div><div><li>14. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#14">AVAC Redesign of the </a> organisation’s digital presence </li></div><div><li>15. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#15">Building the Narrative Start with </a> the user. Focus on the audience, understanding their needs, goals, and pain points. Storytelling is a Process Map out the user journey as a story. Storytelling helps us visualize the users’ journey and how they will interact with our product. DESIGN </li></div><div><li>16. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#16">Th e Structure of </a> a Story Based on Donald Miller's StoryBrand structure. Users What is their quest? Who is their guide? What plan did they have? How would they put their plan into action? What did they achieve? PROTAGONIST PROBLEM GUIDE PLAN ACTION SUCCESS (or failure) Storytelling is a Process THE PLOT </li></div><div><li>17. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#17">Th e Narrative Structure THE </a> PLOT SETUP CONFRONTATION RESOLUTION Based on Aristotle’s three-act structure INCITING INCIDENT PLOT POINT 1 MIDPOINT PLOT POINT 2 CLIMAX Storytelling is a Process </li></div><div><li>18. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#18">Th e Narrative Structure </a> for Digital Products THE PLOT SETUP CONFRONTATION RESOLUTION Smart Interface Design Patterns Storytelling is a Process Designers Problem Vitaly Plan Actions Success / Failure Inciting Incident Plot Point 1 Midpoint Plot Point 2 Climax </li></div><div><li>19. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#19">Landing Page for </a> Smart Interface Design Patterns https://smart-interface-design-patterns.com/ OPENING SCENE MIDDLE SCENE End of opening scene Beginning of middle scene Storytelling is a Process </li></div><div><li>20. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#20">Landing Page for </a> Smart Interface Design Patterns https://smart-interface-design-patterns.com/ MIDDLE SCENE Storytelling is a Process </li></div><div><li>21. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#21">Landing Page for </a> Smart Interface Design Patterns https://smart-interface-design-patterns.com/ MIDDLE SCENE End of middle scene Storytelling is a Process </li></div><div><li>22. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#22">Landing Page for </a> Smart Interface Design Patterns https://smart-interface-design-patterns.com/ CLOSING SCENE End of closing scene Beginning of closing scene End of middle scene Storytelling is a Process </li></div><div><li>23. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#23">Present ideas, persuasively. Storytelling </a> allows us to frame our concepts in a way that resonates emotionally, making our proposals more compelling. Storytelling is a Process Connect with the end users. Creating an emotional connection is what transforms a good design into a memorable experience. Create a lasting impression DELIVER </li></div><div><li>24. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#24">MAKE THEM WANT TO </a> DO SOMETHING Th e Transformative Journey Understanding the character arc CHANGE HOW THEY FEEL ABOUT SOMETHING Exploring di ff erent aspects of the story such as characters, challenges, interactions and emotions. CHANGE HOW THEY SEE SOMETHING THE PROBLEM Challenges & Desires RESOLUTION Solutions & Achievement Storytelling is a Process </li></div><div><li>25. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#25">Consider your audience Understanding </a> their goals and needs DELIVER CLIENT USERS </li></div><div><li>26. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#26">The purpose The why </a> of the story… Sell or validate a product or service against others in the market. To sell Offer compelling and appealing solutions, ideas, products, and services that can make a positive impact on one's life. To motivate Present intangible concepts like values and thinking processes through stories. To persuade Storytelling is a Process </li></div><div><li>27. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#27">A Journey of </a> Transformation Four steps to persuade, “engage” and change “minds” according to Lisa Cron (Story or Die) MISBELIEF TRUTH REALISATION TRANSFORMATION Inciting Incident Resolution Climax Problem Storytelling is a Process </li></div><div><li>28. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#28">To persuade the </a> organisation to rebrand Action Aid Hellas (2021) MISBELIEF TRUTH REALISATION TRANSFORMATION Your organisation's communication style is not distinctive from that of others. Our organisation requires a revised communication and branding strategy. We should focus on ways to distinguish ourselves from others. Our approach is unique and distinct from the rest. Read the case study: https://tinyurl.com/3fk5mc4n Storytelling is a Process </li></div><div><li>29. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#29">To motivate investors </a> to fund the product After App (2021) MISBELIEF TRUTH REALISATION TRANSFORMATION What happens if, after departure, the letter doesn't get executed or the instructions are unclear? Our solution comprehensively covers digital and real-world assets for complete estate management and legacy planning. We should fi nd a way to safeguard our assets. All my valued possessions are properly managed and protected. Read the case study: https://tinyurl.com/4ust8r97 Storytelling is a Process </li></div><div><li>30. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#30">Consider your audience Understanding </a> their goals and needs DELIVER CLIENT USERS Storytelling is a Process </li></div><div><li>31. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#31">Forced Connection Transform the </a> ordinary into extraordinary THE PROBLEM SERVICE/PRODUCT ATTRIBUTES UNRELATED ATTRIBUTES Storytelling is a Process </li></div><div><li>32. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#32">Forced Connection Smart Interface </a> Design Patterns users' needs learning fast, getting the best lessons in UX/UI, and hungry for knowledge. videos set a friendly and informal kitchen Vitaly’s role experienced teacher, UX expert, guide tools real-time examples, blackboard, notes, video courses, and slides Hungry users Kitchen Chef Recipes Storytelling is a Process </li></div><div><li>33. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#33">Forced Connection Smart Interface </a> Design Patterns </li></div><div><li>34. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#34">Forced Connection Smart Interface </a> Design Patterns </li></div><div><li>35. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#35">Forced Connection Smart Interface </a> Design Patterns </li></div><div><li>36. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#36">Forced Connection Smart Interface </a> Design Patterns </li></div><div><li>37. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#37">“One of the </a> deep secrets of life is that all that is really worth the doing is what we do for others.” Alice in Wonderland, Lewis Carroll </li></div><div><li>38. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#38">Th e Narrative Web Storytelling </a> applied to UX/UI design Available on Domestika.org Th e Sunday Tales Subscribe to my my biweekly newsletter, to receive it in your inbox every two Sundays! https://www.domestika.org/en/courses/4898/chiara_10 https://www.untilsunday.it Online Course For Beginner UX Designers and Storytellers Th e Sunday Tales Newsletter Tips and Stories for Strategic Storytellers Storytelling is a Process </li></div><div><li>39. <a class="Transcript_link__MLbGS" href="https://www.slideshare.net/slideshow/storytelling-for-the-web-integrate-storytelling-in-your-design-process/269527754#39">To be continued… There </a> is so much more I'd love to share with you about storytelling! Please follow me for the latest insights, on: Instagram: @UntilSundayAgency LinkedIn: Chiara Aliotta Medium: chiara-aliotta.medium.com www.untilsunday.it </li></div></ul></div></div><div class="actions-menu-container ActionsMenu_root__4k507" data-cy="actions-menu-mobile"><div class="Tooltip_triggerWrapper___S2HG"><button type="button" class="Button_root__i1yp0 Button_secondary__hHiHI Button_text__ZT_3O Button_small__sqsEx Button_icon__1C4qi save-button" data-testid="button" aria-label="actions.save" data-saved="false" data-cy="loggedout-save-slideshow-button"><span class="Icon_root__AjZyv SaveLoggedOut_icon__ny9X2" style="--size:24px"><span class="Icon_icon__4zzsG" style="mask-image:url(https://public.slidesharecdn.com/_next/static/media/save.ef1812e2.svg);background-color:currentColor"></span><span class="sr-only"></span></span></button></div><button type="button" class="unstyled-button more-button MoreDropdownButton_trigger__x7wGs" aria-label="More options" 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Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media \u0026 PR, Medulla (IN), Aurelija Plioplytė, Head of Digital \u0026 Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder \u0026 CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).","tags":["social media","social media marketing","social media trends"],"url":"https://www.slideshare.net/slideshow/social-media-marketing-trends-2023-the-global-indie-insights-acb4/265256376","userLogin":"Kurio_Marketing","userName":"Kurio // The Social Media Age(ncy)","viewCount":37936},{"algorithmId":"5","displayTitle":"The Future of Everything","isSavedByCurrentUser":false,"pageCount":263,"score":0.619321,"slideshowId":"70971699","sourceName":"cm_interact","strippedTitle":"the-future-of-everything-70971699","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofeverything-jan2017-170113033818-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"What does the future look like? 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But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.\r\n\r\nApplied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.","tags":[],"url":"https://www.slideshare.net/slideshow/28-pitching-essentials/56961290","userLogin":"michaelparkerpitchcoach","userName":"Michael Parker","viewCount":124777},{"algorithmId":"5","displayTitle":"SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets","isSavedByCurrentUser":false,"pageCount":37,"score":0.608506,"slideshowId":"59832334","sourceName":"cm_interact","strippedTitle":"slideshare-experts-7-experts-reveal-their-presentation-design-secrets","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/7lessonsslidesharesummit-160321160725-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing","tags":["keynote design","empowered presentations","keynote"],"url":"https://www.slideshare.net/slideshow/slideshare-experts-7-experts-reveal-their-presentation-design-secrets/59832334","userLogin":"itseugene","userName":"Eugene Cheng","viewCount":584834},{"algorithmId":"5","displayTitle":"The Great State of Design with CSS Grid Layout and Friends","isSavedByCurrentUser":false,"pageCount":149,"score":0.606631,"slideshowId":"69809403","sourceName":"cm_interact","strippedTitle":"the-great-state-of-design-with-css-grid-layout-and-friends","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/thegreatstateofdesignwithcssgridlayoutandfriends-161204171249-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. 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You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?\r\n\r\nFor more presentation help, visit stinsondesign.com/blog","tags":["presentation","keynote","design"],"url":"https://www.slideshare.net/slideshow/10-things-your-audience-hates-about-your-presentation/65102495","userLogin":"stinsondesign","userName":"Stinson","viewCount":1458379}],"whatsHot":[{"algorithmId":"5","displayTitle":"Pitching Ideas: How to sell your ideas to others","isSavedByCurrentUser":false,"pageCount":62,"score":0.605144,"slideshowId":"31240483","sourceName":"cm_interact","strippedTitle":"pitching-ideas-how-to-sell-your-ideas-to-others-31240483","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/pitching-ideas-140215075359-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Learn how to convince others of your UX ideas by understanding them.\r\n\r\nWe are good in designing usable and engaging products and services. 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Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.\r\n\r\nWhen possible, I tried to make the tip \"actionable\", which I define as something that's able to be done; \r\nor an action having practical value.\r\n\r\nSo, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...","tags":["entrepreneurship","startupparadise","empoweredpres"],"url":"https://www.slideshare.net/slideshow/startups-are-hard-like-really-hard-luketucker-empoweredpres/60314647","userLogin":"mrcoryjim","userName":"Empowered Presentations","viewCount":433852},{"algorithmId":"5","displayTitle":"The Future of Trade: Special Gaming Edition ","isSavedByCurrentUser":false,"pageCount":58,"score":0.597729,"slideshowId":"258018683","sourceName":"cm_interact","strippedTitle":"the-future-of-trade-special-gaming-edition-258018683","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/fotgamingslideshare-230525111731-b387cb82-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This publication serves as the first in-depth DMCC (Dubai Multi Commodities Centre) thought leadership report on the global and local gaming and esports ecosystem. 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","tags":["saas","authentication","app"],"url":"https://www.slideshare.net/slideshow/100-growth-hacks-100-days-1-to-10/29630255","userLogin":"RobinYjord","userName":"Robin Yjord","viewCount":1137252},{"algorithmId":"5","displayTitle":"The Science of Story: How Brands Can Use Storytelling To Get More Customers","isSavedByCurrentUser":false,"pageCount":55,"score":0.585837,"slideshowId":"74980935","sourceName":"cm_interact","strippedTitle":"the-science-of-story-understanding-how-stories-work-for-brands","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/storiesprez2revise1-170413134815-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.\r\n\r\nHere’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. 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The busy lifestyle may deceptively make us feel productive and accomplished. But research has finally exposed the tolls of avoiding free time: depression, sleep deprivation, relationship breakdown and poor quality of work, to name a few. Doing nothing may sound like a waste of time, but it's one of the secrets to keeping your brain in top shape.\r\n\r\nREFERENCES:\r\n\r\nThe Importance of Doing Nothing\r\nManfred Kets de Vries, INSEAD Distinguished Professor of Leadership Development \u0026 Organisational Change. (INSEAD Knowledge, 23 June 2014)\r\nhttp://knowledge.insead.edu/talent-management/the-importance-of-doing-nothing-3422\r\n\r\nDoing Nothing and Nothing to Do: The Hidden Value of Empty Time and Boredom\r\nManfred Kets de Vries. (INSEAD, 2014)\r\nhttp://sites.insead.edu/facultyresearch/research/doc.cfm?did=54261\r\n\r\nReflection and “Doing Nothing” Are Critical For Productivity\r\nRay Williams. (Psychology Today, 15 August 2014)\r\nhttps://www.psychologytoday.com/blog/wired-success/201408/reflection-and-doing-nothing-are-critical-productivity\r\n\r\nAre We More Productive When We Have More Time Off?\r\nJack Zenger and Joseph Folkman. (Harvard Business Review, 17 June 2015)\r\nhttps://hbr.org/2015/06/are-we-more-productive-when-we-have-more-time-off?\r\n\r\nRelax! You’ll Be More Productive.\r\nTony Schwartz. (The New York Times, 9Feb 2013)\r\nhttp://www.nytimes.com/2013/02/10/opinion/sunday/relax-youll-be-more-productive.html\r\n\r\nWhy is everyone so busy?\r\n(The Economist, 20 December 2014)\r\nhttp://www.economist.com/news/christmas-specials/21636612-time-poverty-problem-partly-perception-and-partly-distribution-why","tags":["doing nothing","boredom","work-life balance"],"url":"https://www.slideshare.net/slideshow/the-benefits-of-doing-nothing/62576227","userLogin":"insead","userName":"INSEAD","viewCount":53513},{"algorithmId":"5","displayTitle":"Steal this presentation","isSavedByCurrentUser":false,"pageCount":74,"score":0.575745,"slideshowId":"6277213","sourceName":"cm_interact","strippedTitle":"stealthispresentation-final100823082633phpapp02","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/stealthispresentation-final-100823082633-phpapp02-101221111654-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"8 ways to make your PRESENTATIONS more creative, more interesting, and influence more people with your ideas.","tags":["jesse desjardins","tips","creativity"],"url":"https://www.slideshare.net/slideshow/stealthispresentation-final100823082633phpapp02/6277213","userLogin":"shoag","userName":"Scott Hoag","viewCount":6501},{"algorithmId":"5","displayTitle":"17 Things Powerful People Say","isSavedByCurrentUser":false,"pageCount":70,"score":0.574946,"slideshowId":"44816769","sourceName":"cm_interact","strippedTitle":"17-things-powerful-people-say-44816769","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/slidesharepowerfulpeoplefinal4-150218003127-conversion-gate01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"How do the people you admire the most choose to communicate? 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Learn how to use them wisely with our latest SlideShare.\r\nwww.getsmarter.co.za","tags":["power","powerful people","career advancement"],"url":"https://www.slideshare.net/GetSmarter/17-things-powerful-people-say-44816769","userLogin":"GetSmarter","userName":"GetSmarter","viewCount":279035},{"algorithmId":"5","displayTitle":"UI-UX Services | Web Designing Services","isSavedByCurrentUser":false,"pageCount":31,"score":0.574386,"slideshowId":"58004486","sourceName":"cm_interact","strippedTitle":"uiux-services-web-designing-services","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/ui-uxservices-160208131629-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Find out more about UI/UX services offered by eLuminous and how do we apply logical factors that make the clients fall in love with your website.","tags":["ui-ux for web designers","user experience","benefits of ui ux"],"url":"https://www.slideshare.net/slideshow/uiux-services-web-designing-services/58004486","userLogin":"eLuminoustech","userName":"eLuminous Technologies Pvt. Ltd.","viewCount":7172},{"algorithmId":"5","displayTitle":"UX/UI Workshop Slides","isSavedByCurrentUser":false,"pageCount":43,"score":0.573539,"slideshowId":"255561605","sourceName":"cm_interact","strippedTitle":"uxui-workshop-slides-255561605","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/2023-01uxuislidesprod-230128001209-6b4314d5-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"UX/UI Workshop\r\n\r\nJackson Lee, Paris Phan, and Ido Ben Haim on January 27, 2023\r\n\r\nUnlock the power of design thinking to create meaningful connections between people and products.","tags":["ux","ui","workshop"],"url":"https://www.slideshare.net/slideshow/uxui-workshop-slides-255561605/255561605","userLogin":"GDSCUofTMississauga","userName":"GDSC UofT Mississauga","viewCount":224},{"algorithmId":"5","displayTitle":"Top Productivity Working Hacks by Jan Rezab","isSavedByCurrentUser":false,"pageCount":33,"score":0.569106,"slideshowId":"56833902","sourceName":"cm_interact","strippedTitle":"top-productivity-working-hacks-by-jan-rezab","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/top10productivityhacks1-160108171431-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document provides productivity tips from Jan Rezab, a serial entrepreneur. Some key points include:\n\n- Manage time by thinking in \"blocks\" of one hour and maximizing productivity in each block. \n\n- Use tools like Wunderlist, Podio and Slack for communication and organization in addition to email. \n\n- Design meetings purposefully with clear agendas and action items. Follow up immediately. \n\n- Find ways to be productive during activities like driving or flights by taking calls or responding to emails. \n\n- Hiring an excellent assistant can help optimize schedules and respond to urgent requests so the entrepreneur's time is freed up.","tags":["productivity","time management","hacks"],"url":"https://www.slideshare.net/slideshow/top-productivity-working-hacks-by-jan-rezab/56833902","userLogin":"jan.rezab","userName":"Jan Rezab","viewCount":935185},{"algorithmId":"5","displayTitle":"How to Prepare For a Successful Job Search for 2024","isSavedByCurrentUser":false,"pageCount":37,"score":0.566273,"slideshowId":"265133984","sourceName":"cm_interact","strippedTitle":"how-to-prepare-for-a-successful-job-search-for-2024","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/preparefor2024nova-240105000520-b3c4c2eb-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.","tags":["career","job search","networking"],"url":"https://www.slideshare.net/slideshow/how-to-prepare-for-a-successful-job-search-for-2024/265133984","userLogin":"AlbertQian","userName":"Albert Qian","viewCount":35541},{"algorithmId":"5","displayTitle":"10 Ways Your Boss Kills Employee Motivation","isSavedByCurrentUser":false,"pageCount":16,"score":0.566177,"slideshowId":"60288686","sourceName":"cm_interact","strippedTitle":"10-ways-your-boss-kills-employee-motivation","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/kill-motivation-160331150153-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This document outlines 10 ways that bosses can kill employee motivation, including micromanaging employees, focusing only on mistakes, dismissing new ideas, holding useless meetings, making empty promises, telling inappropriate jokes, not keeping their word, measuring employee success in the wrong way, setting unrealistic deadlines, and playing favorites. 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You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.","tags":["content marketing","digital marketing","marketing"],"url":"https://www.slideshare.net/slideshow/brand-storytelling-master-class-clover-carroll-new-story-media/103410883","userLogin":"digimarcon","userName":"DigiMarCon - Digital Marketing, Media and Advertising Conferences \u0026 Exhibitions","viewCount":508},{"algorithmId":"3","displayTitle":"What’s next \u000band beyond \u000bDesign Thinking","isSavedByCurrentUser":false,"pageCount":35,"score":0.5202,"slideshowId":"64499629","sourceName":"cm_text","strippedTitle":"whats-next-and-beyond-design-thinking","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/janevitabmwsummerschooldesignthinking-160729053652-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"It is time to move Design Thinking to the next level. 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The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.","tags":["service design","digital strategy","user experience"],"url":"https://www.slideshare.net/janevita/whats-next-and-beyond-design-thinking","userLogin":"janevita","userName":"Jane Vita","viewCount":2828},{"algorithmId":"3","displayTitle":"Experience Design 101","isSavedByCurrentUser":false,"pageCount":52,"score":0.5193,"slideshowId":"29614378","sourceName":"cm_text","strippedTitle":"experience-design-101","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/xdblackwell-140101152717-phpapp01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"This is an introductory presentation created to explain at a high-level the difference and value Experience Design practitioners can bring to Creative Agencies. (Originally created July 2012). ","tags":["branding","interaction design","experience design"],"url":"https://www.slideshare.net/slideshow/experience-design-101/29614378","userLogin":"jordan001","userName":"Jordan Clayton","viewCount":4032}],"moreFromUser":[{"algorithmId":"","displayTitle":"Il Kit di Sopravvivenza Creativa: lo storytelling per superare ogni sfida.","isSavedByCurrentUser":false,"pageCount":44,"score":0,"slideshowId":"273242773","sourceName":"MORE_FROM_USER","strippedTitle":"il-kit-di-sopravvivenza-creativa-lo-storytelling-per-superare-ogni-sfida","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/thekitofcreativitysurvival-chiaraaliotta-241112160807-39dab984-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"In questo talk, Chiara Aliotta esplora il mondo della creatività, partendo dall'idea che questa non sia una fonte inesauribile, ma una risorsa che va protetta e coltivata, soprattutto nei momenti di difficoltà. Traendo ispirazione dal grande designer Bruno Munari, Chiara mostra come “domare” e valorizzare la creatività, anche nei progetti meno stimolanti. Condivide quattro strumenti pratici di storytelling e design, accompagnati da esempi reali che dimostrano come il giusto approccio possa trasformare idee comuni in risultati straordinari.","tags":["storytelling","creativity","design"],"url":"https://www.slideshare.net/slideshow/il-kit-di-sopravvivenza-creativa-lo-storytelling-per-superare-ogni-sfida/273242773","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":24},{"algorithmId":"","displayTitle":"Back FOR the Future","isSavedByCurrentUser":false,"pageCount":50,"score":0,"slideshowId":"262098167","sourceName":"MORE_FROM_USER","strippedTitle":"back-for-the-future-6f96","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/backforthefuture-chiaraaliotta-231012144935-88f1ec69-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"If we only could predict the future. We as designers could solve problems, even before people knew they were problems.\r\n\r\nIn this talk, I will argue that while we cannot predict the future, we do have a few superpowers that help: Empathy and Imagination. If we combine those with proven storytelling techniques, we can make better products and designs, which do not predict — but actually shape — the future.","tags":["design","future","uxdesign"],"url":"https://www.slideshare.net/slideshow/back-for-the-future-6f96/262098167","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":152},{"algorithmId":"","displayTitle":"Il Designer senza macchia e senza paura","isSavedByCurrentUser":false,"pageCount":36,"score":0,"slideshowId":"184057717","sourceName":"MORE_FROM_USER","strippedTitle":"il-designer-senza-macchia-e-senza-paura","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/ildesignersenzamacchia-chiaraaliotta-191019121115-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Quali sono le desiderabili qualità che un designer deve possedere? Quali sono gli atteggiamenti e le abilità del \"designer ideale\" che vanno aldilà del tempo e dei trends e che possono essere applicate a qualsiasi tipo di progetto di design? Il risultato di questo viaggio mi ha portato ad incontrare una nuova e mitologica figura del mondo del design: \"Il Designer senza macchia e senza paura\".","tags":["design","graphic design","art direction"],"url":"https://www.slideshare.net/slideshow/il-designer-senza-macchia-e-senza-paura/184057717","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":248},{"algorithmId":"","displayTitle":"The Faultless Designer","isSavedByCurrentUser":false,"pageCount":34,"score":0,"slideshowId":"138426333","sourceName":"MORE_FROM_USER","strippedTitle":"the-faultless-designer","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/thefaultlessdesigner-chiaraaliotta-190327123635-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Less is more is a fascinating, age-old concept (and the concept upon which minimalist design is based). When applied thoroughly, less is more can generate higher user engagement, better usability, and more aesthetic appeal. \r\n\r\nUnfortunately, many designers can’t seem to get it right.\r\n\r\nWe see so many boring, seamless, and emotionless design products that just don't spark joy. I wonder: what are the ideal attributes for a designer to possess. Those timeless, versatile qualities that work with just about any trend, and can be easily applied to all design fields?\r\nI began a personal crusade to find out. The result was the discovery and definition of a brand-new figure in the world of design.\r\nMeet the Faultless Designer.\r\n","tags":["design","web design","simplicity"],"url":"https://www.slideshare.net/slideshow/the-faultless-designer/138426333","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":436},{"algorithmId":"","displayTitle":"The Shape of Thoughts","isSavedByCurrentUser":false,"pageCount":49,"score":0,"slideshowId":"121804637","sourceName":"MORE_FROM_USER","strippedTitle":"the-shape-of-thoughts","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/chiaraaliotta-theshapeofthoughts-designleadconf-181104153353-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"For any designer, commercial realities and restraints can be a challenge, so how can we develop and maintain our creativity while delivering for our clients? \r\n\r\nIn this presentation, I share my personal thoughts and experience of how a sustainable balance between heart and mind is possible if we guide clients into our processes of learning and discovery, and how we can remain motivated, even during long-term projects, and avoid losing your souls in the process.\r\n\r\nGain beautiful insights on how you can harness your passion to boost your creativity and stay productive and how to ‘transform your work into a playground rather than a labour camp’.","tags":["design","design process","creativity"],"url":"https://www.slideshare.net/slideshow/the-shape-of-thoughts/121804637","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":554},{"algorithmId":"","displayTitle":"I put a spell on you","isSavedByCurrentUser":false,"pageCount":34,"score":0,"slideshowId":"118545806","sourceName":"MORE_FROM_USER","strippedTitle":"i-put-a-spell-on-you-118545806","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/iputaspellonyou-slideshare-181007080104-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Designers have a very unique power, and as Uncle Ben tells us in the original Spiderman movie, with great power comes great responsibility. Using our magic, we are capable of controlling or limiting users’ actions and behaviour, both on a physical and emotional level. The question is: how do we use our skills? Do we deceive our users to achieve some predetermined goal? Do we take advantage of our strengths and knowledge to get what we want from them, no matter the cost?\r\nPersuasive design can be likened to ‘white magic’. It can improve the users’ journey and win us the trust and approval of our target audience, without using black hat design and devious tricks.\r\n\r\nWebsites used as an example.\r\n\r\nMisdirection\r\nhttp://khenposodargye.org/\r\nhttps://carlnielsencompetition.com\r\nhttps://circle.squarespace.com\r\n\r\nIllusion\r\nhttps://kin.movie/#\r\nhttps://kalpa.parmigiani.com\r\nhttps://biskitty.com\r\n\r\nMental Forcing\r\nhttps://maplefromquebec.ca\r\nhttp://dontbenumb.icrc.org/\r\nhttps:// beyond-beauty.co\r\n","tags":["web design","art of persuasion","magician"],"url":"https://www.slideshare.net/slideshow/i-put-a-spell-on-you-118545806/118545806","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":879},{"algorithmId":"","displayTitle":"Unforgettable brands","isSavedByCurrentUser":false,"pageCount":16,"score":0,"slideshowId":"113223769","sourceName":"MORE_FROM_USER","strippedTitle":"unforgettable-brands","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/unforgettablebrands-180906164837-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"A brand is considered successful when it is desirable, distinctive, and credible in people’s minds. As the famous brand guru, Marty Neumeier, once said: “A brand is a person's gut feeling about a product, service or organization.”\r\n\r\nIn this session, I shared some great piece of advice that anyone can apply to create a competitive identity. I explored what great brands do to leave their mark on their industry, and finally analysed the essence of branding: develop a bond with your consumers.","tags":["branding","brands","design"],"url":"https://www.slideshare.net/chiaraaliotta7/unforgettable-brands","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":170},{"algorithmId":"","displayTitle":"Once Upon a Time. How to create visual storytelling on the web.","isSavedByCurrentUser":false,"pageCount":26,"score":0,"slideshowId":"96687847","sourceName":"MORE_FROM_USER","strippedTitle":"once-upon-a-time-how-to-create-visual-storytelling-on-the-web-96687847","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/onceuponatime-chiaraaliotta-180511082629-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Have you noticed that these days every brand has a story and every designer is a \"storyteller\"?\r\nStorytelling is the buzzword of our days. From marketing experts to motivational speakers, everyone tries to entertain and engage people with a story they want to share, retell, or participate in.\r\n\r\nWhat it may look as a new trend, actually is as old as the humankind: storytelling is the primary way we absorb, manage, store, access and communicate information, as well as connect with others. \r\nIn a world overloaded of messages and products, the interest in this discipline has grown fast and stories are seen as a way to engage in some sort of decision-making or action in order to create a resolution.\r\n\r\nHowever, building a powerful and memorable story on the web is not easy: it is no about how a medium can help you to communicate your stories but it is about how you can incorporate storytelling in your medium in order to communicate your messages more effectively.\r\n\r\nIn this talk, following the three-act structure that Aristotle came up with over two thousand years ago (beginning, middle and end), I will introduce some important elements that all stories have – characters, plot, action, emotion – and how we can connect them to leverage all aspects of web design into one beautiful visual story that compels your users to continue scrolling down their pages!","tags":["storytelling","web design","design"],"url":"https://www.slideshare.net/slideshow/once-upon-a-time-how-to-create-visual-storytelling-on-the-web-96687847/96687847","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":499},{"algorithmId":"","displayTitle":"Cheap Wine in Fancy Glasses. How typography evokes emotions and builds stories.","isSavedByCurrentUser":false,"pageCount":41,"score":0,"slideshowId":"63847194","sourceName":"MORE_FROM_USER","strippedTitle":"cheap-wine-in-fancy-glasses-how-typography-evokes-emotions-and-builds-stories","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/cheapwineinfancyglasses-160708141349-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"As human being, when we use products, websites and applications we experience complex social and emotional responses.\r\nThese responses are not different from the one we experience when we interact with real people.\r\nWe are able to perceive -both in people and in things - personality traits and emotional signals, even when this was not\r\nthe designer’s intention. This is true even for typefaces.\r\n90% of the design we encounter in our lives is typography. We are continuously exposed to it in our everyday life.\r\nUnwittingly, typography has a great impact on how we act, interact and relate to objects.\r\nIt can set the mood, influence decisions and be used to tell stories. You can even perceive personality through typography.\r\nThis is why designers will often say that a typeface can express more than it writes.\r\nBefore even understanding why, we are attracted to and buy that specific brand of mayonnaise because the typeface\r\nmakes it look genuine and fresh. We love an advertising campaign because the typeface used is readable and friendly.\r\nWe even trust a brand because their logotype looks luxurious and reliable.\r\nOur decisions can be completely influenced by the way we use typography, altering perception and triggering mental\r\nprocess that lead to behavior.\r\nStarting from the point of view of Donald Norman, author of the book Emotional Design, and from the book of Aaron Walter,\r\nDesigning for Emotion, through practical examples and lively interaction with the audience, I explore how typography\r\ncan create emotion, beauty, mood, pleasure, memorability but also frustration and rejection.","tags":["perception","storytelling","typography"],"url":"https://www.slideshare.net/slideshow/cheap-wine-in-fancy-glasses-how-typography-evokes-emotions-and-builds-stories/63847194","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":1001},{"algorithmId":"","displayTitle":"A day in the life of a UX designer","isSavedByCurrentUser":false,"pageCount":35,"score":0,"slideshowId":"62241767","sourceName":"MORE_FROM_USER","strippedTitle":"a-day-in-the-life-of-a-ux-designer-62241767","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/uxdesigner-life-160520212603-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"As a designer myself I observe the world around me with attention and a critical eye.\r\nBut apparently I am not the only one that it is looking for flawless experiences.\r\nI know lot of people that get frustrated with a badly designed product. Most of the time they blame themselves when actually the flaw is in the product they are using.\r\n\r\nUser experience is not that unknown aspect of designing a product left only to the most forward-thinking companies to master. It is a logic-based process propped on the understanding of how people use and enjoy a product on a daily basis.\r\n\r\nAs designers we need to think about the way users interact with their product in the field and provide the best possible experience based on the feedback. \r\n\r\nYour users expect that the product is not only functional and beautiful, but also able to proactively fulfill their needs. When it doesn’t, you may find that users feel stupid or even worse, cheated. This brings on the anger. \r\n\r\nResearchers estimate that by 2020 user experience will overtake price and product as the determining factor in purchasing decisions. So it is about time to understand what UX is and how you can give your customers the best experience ever.\r\n\r\nIn this funny and colourful presentation I will talk about my personal experience with poorly designed products and how those examples could be applied to improve your design, whether is a website or an application.","tags":["everyday experience","cognitive","design"],"url":"https://www.slideshare.net/slideshow/a-day-in-the-life-of-a-ux-designer-62241767/62241767","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":1156},{"algorithmId":"","displayTitle":"The Future of the Web is Printed - Revisited edition for AWWWARDS Conference,...","isSavedByCurrentUser":false,"pageCount":28,"score":0,"slideshowId":"57802658","sourceName":"MORE_FROM_USER","strippedTitle":"the-future-of-the-wed-is-printed-revisited-edition-for-awwwards-conference-amsterdam-2016","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/awwwards-ams-2016-thefutureoftheweb-chiaraaliotta-slideshare-160202211802-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"The document discusses the history and evolution of graphic design and typography from the early 20th century to today. It provides examples from different eras of pioneering design work in areas like layout, images, icons, and typography. These include examples from the 1920s, 1950s, 1960s, 1980s, and 2000s. The document suggests that while media and technology have changed, the basic principles of design have remained important to effective communication over time.","tags":["history","identity","print"],"url":"https://www.slideshare.net/slideshow/the-future-of-the-wed-is-printed-revisited-edition-for-awwwards-conference-amsterdam-2016/57802658","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":2905},{"algorithmId":"","displayTitle":"The future of the web is printed","isSavedByCurrentUser":false,"pageCount":31,"score":0,"slideshowId":"47600805","sourceName":"MORE_FROM_USER","strippedTitle":"the-future-of-the-web-is-printed","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/fowdlondon2015-chiaraaliotta-150430045519-conversion-gate01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Style guides are a hot topic in web design today. On the web, a project already delivered can now be handled and further developed by new web designers and developers, as a company or project progresses over time. So creating some kind of documentation is crucial in order to maintain a consistent style and prevent parts of the work that were previously done from getting lost. Style guides contains important, fundamental principles that have been helping graphic designers create beautiful messages in print for a long time. Thousands of theories and blog posts on how to pair typefaces or how to use grids have been extensively discussed in many old, fantastic books about print that many young web designers have never heard of. Chiara argues that print design, which is often declared long-dead and forgotten, is today teaching us how to deliver great, functional websites that look consistent on all modern devices. In this talk she will take you on a journey to the ‘Lost CMYK World’. She invites you, the audience, to travel with her, discovering the beauty of ‘traditional’ graphic design as a way to inspire and create new concepts for your next web projects. After this talk you will look at the RGB World with fresh, new eyes.","tags":["style guide","development","debate"],"url":"https://www.slideshare.net/slideshow/the-future-of-the-web-is-printed/47600805","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":6504},{"algorithmId":"","displayTitle":"Once upon a time","isSavedByCurrentUser":false,"pageCount":11,"score":0,"slideshowId":"41428081","sourceName":"MORE_FROM_USER","strippedTitle":"once-upon-a-time-41428081","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/onceuponatime-141111160459-conversion-gate01-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Storytelling is a great way to present concepts and ideas to your clients. They won't forget them, they will feel emotionally involved and they will be able to easily tell the \"story\" to other people.\r\nI do believe in the power of storytelling as a way to create interesting content for my audience.\r\nThe reasons are briefly presented in these slides.","tags":["storytelling","design","story"],"url":"https://www.slideshare.net/slideshow/once-upon-a-time-41428081/41428081","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":1288},{"algorithmId":"","displayTitle":"In viaggio verso Grandi Luoghi (You're off to Great Places)","isSavedByCurrentUser":false,"pageCount":24,"score":0,"slideshowId":"41426935","sourceName":"MORE_FROM_USER","strippedTitle":"in-viaggioversograndiluoghislideshare","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/in-viaggio-verso-grandi-luoghi-slideshare-141111153841-conversion-gate02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Where is Joomla going? Which is the best direction to take when you choose Joomla! for you next web project? What does it mean being part of the Joomla! Community?\r\nBut also, what's next and what it is going to happen.\r\nAnd, are you a good Joomla! climber?\r\n\r\nIn this presentation inspired by Dr. Seuss book, Oh! The places you'll go, I will answer to all those questions and encourage you to take the big decision that will lead you to \"join the high fliers who soar to high heights\". Of course, only if you are using Joomla! as your travel companion! \r\n","tags":["community","design","future"],"url":"https://www.slideshare.net/slideshow/in-viaggioversograndiluoghislideshare/41426935","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":1289},{"algorithmId":"","displayTitle":"How to kill a brand","isSavedByCurrentUser":false,"pageCount":52,"score":0,"slideshowId":"35999317","sourceName":"MORE_FROM_USER","strippedTitle":"how-to-kill-a-brand-35999317","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/howtokillabrandpresentationforslideshare-140618000515-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Over the past few years, there has been an explosion of brand presence in the online world at the same time that, being on web has become a strategic choice for small companies and their business. The Internet has completely changed the way we communicate brands but also how consumers may perceive it.\r\n\r\nFrom social media to digital advertising, and newsletters to online campaigns, the way to expose a company’s identity has become varied and complex.\r\nWe all agree that an easy and simple way to identify a company or a business is by their logo. However, the logo per se does not a brand or identity make.\r\n\r\nSo, are you sure you know how to communicate your brand or are you ready to commit a crime?\r\n\r\nThis presentation is inspired by:\r\n\r\nThe brand gap by Marty Neumeier\r\nZag by Marty Neumeier\r\nDesigning Brand Identity by Alina Wheeler\r\nWally Olins: the brand handbook by Wally Olins\r\n\r\n","tags":["joomla","marketing","brand"],"url":"https://www.slideshare.net/slideshow/how-to-kill-a-brand-35999317/35999317","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":2134},{"algorithmId":"","displayTitle":"Fight for the pixel. How designers and developers can work side by side.","isSavedByCurrentUser":false,"pageCount":42,"score":0,"slideshowId":"22661049","sourceName":"MORE_FROM_USER","strippedTitle":"fight-for-the-pixel","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/fightforpixelonline-130608095302-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Web designers are seen as the creative spirit of the web team. They are aesthetically-oriented, eccentric dreamers. But most of all, as soon as they start to question every little thing that doesn’t make their site look “perfect”, they can be very annoying for developers and programmers to work with.\r\n\r\nWorking as a web designer can be damn stressful.\r\nThey have to design for a medium that changes every day, which is not as reliable as a printed page, and that doesn’t look the same in all browsers.\r\nWith all these important aspects to consider, designers also have to come up with colors and graphics that match a company’s values and communicate them consistently. Once they have made all this effort to put all of these elements together on one webpage, their work, which they care about and love so much, goes to the hands of a web developer with the hope that she/he will care about it in the same way.\r\n\r\nSometimes this magic happens, and everybody is happy: developers and designers shake hands, satisfied with their work together.\r\nSometimes, however, design and development take two different roads, and this is when the balance gets broken and suddenly designers and developers discover themselves as two enemies.\r\n\r\nWe can get rid of the line between designers and developers if we just think about the fact that there are no beautiful websites without an enjoyable, engaging design and there are no accessible, user-friendly websites without great development.\r\n\r\nIn this presentation, starting from the point of view of a web designer (me), you will learn about a few things that cause disagreements between designers and developers and how to overcome them in order to create a peaceful, efficient and professional relationship.","tags":["journey","developer vs designer","relationship"],"url":"https://www.slideshare.net/chiaraaliotta7/fight-for-the-pixel","userLogin":"chiaraaliotta7","userName":"Chiara Aliotta","viewCount":10400},{"algorithmId":"","displayTitle":"We heart it! Evoking emotion through typography","isSavedByCurrentUser":false,"pageCount":58,"score":0,"slideshowId":"20079639","sourceName":"MORE_FROM_USER","strippedTitle":"we-heartit-evokingkemotionthroughtypography","thumbnail":"https://cdn.slidesharecdn.com/ss_thumbnails/weheartitevokingkemotionthroughtypography-130427084701-phpapp02-thumbnail.jpg?width=600\u0026height=600\u0026fit=bounds","description":"Starting from the point of view of Donald Norman, author of the book Emotional Design, and from the most recent book of Aaron Walter, Designing for Emotion, this presentation will explain how to use typography to trigger emotion and engage your website visitors.\r\n\r\nTypography is an essential element in graphic design and communication. Usually it is used to “carry” information so it must have some common-sense characteristics such as high legibility and readability, scalability and appropriateness.\r\nBut there is yet another level to explore, where typography can play a big role: evoking and triggering emotions.\r\n\r\nWe all know about emotions because we experience them every day. Emotions influence the way we make decisions, evaluate risks, solve problems and categorize information.\r\nIn advertising and product design, emotions are a really well-known subject. In web design, emotional design has just recently made its way to usability.\r\n\r\nAfter giving you 3 reasons to embrace emotional design, you will learn how to use typography to:\r\n\r\n1. Avoid negative experiences with typography that require more attention and effort from users, which leads to unnecessary frustration and dangerous aversion of your site.\r\n2. Create a positive experience and enhance user performance with your website, so that times flies faster!\r\n3. Add personality and character to your website using typography for a more creative and unique experience.\r\n4. Draw attention to specific areas of your site by creating visually appealing layouts and harmony.\r\n5. Be clear and consistent for a more effective message.\r\n6. And finally, encourage people to share their experiences and create long-lasting relationships with users.\r\n\r\nAll of these subjects will be presented in a very easy and engaging way, with practical examples and tools to solidify the concepts. 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It’s like the\nplot outline that sets the stage for\neverything that follows.\nBRIEF\nBRIEF\n ","05\nTHE CONTEXT\nThe rhythm of the story.\n06\nTHE EMOTIONS\n+ TONE OF VOICE\nThe emotional connection\nwith the audience.\nTh\ne Fundamentals\nof Storytelling\nTHE PURPOSE\n+ RESOLUTIONS\n02\nThe main reason\nbehind your story\nand your protagonist’s\ntransformation.\nTHE AUDIENCE\nThe main protagonist\nof your story.\n01\n03\nTHE CHARACTERS\nThe components that the\nuser engages with.\n04\nTHE INTERACTIONS\nThe interfaces that\npropel the action.\nStorytelling is a Process\n ","Tell me about your project!\nWho is your brand/project for? Audience: Users\nWhere do you use it? The Context: Platforms / Medium\nWhat is your project about? The Characters: Product / Brand / Service\nWhy are you designing it? The Purpose + Resolutions: Mission / Vision\nHow do users interact with it? The Interactions: Functionalities / Features\nHow should the user feel? The Emotions Tone of Voice: Emotional connection\n+\nStorytelling is a Process\n ","AVAC\nRedesign of the organisation’s digital presence\n ","AVAC\nRedesign of the organisation’s digital presence\nPresentation Article Factsheet PX Wire\nVideo Newsletter Brochure Blog Post\n ","AVAC\nRedesign of the organisation’s digital presence\n ","Building\nthe Narrative\nStart with the user.\nFocus on the audience, understanding\ntheir needs, goals, and pain points.\nStorytelling is a Process\nMap out the user journey\nas a story.\nStorytelling helps us visualize the users’\njourney and how they will interact with\nour product.\nDESIGN\n ","Th\ne Structure of a Story\nBased on Donald Miller's StoryBrand structure.\nUsers\nWhat is their\nquest?\nWho is their\nguide?\nWhat plan\ndid they have?\nHow would they put\ntheir plan into action?\nWhat did they\nachieve?\nPROTAGONIST PROBLEM GUIDE PLAN ACTION\nSUCCESS\n(or failure)\nStorytelling is a Process\nTHE PLOT\n ","Th\ne Narrative Structure\nTHE PLOT\nSETUP CONFRONTATION RESOLUTION\nBased on Aristotle’s three-act structure\nINCITING INCIDENT\nPLOT POINT 1\nMIDPOINT\nPLOT POINT 2\nCLIMAX\nStorytelling is a Process\n ","Th\ne Narrative Structure for Digital Products\nTHE PLOT\nSETUP CONFRONTATION RESOLUTION\nSmart Interface Design Patterns\nStorytelling is a Process\nDesigners\nProblem\nVitaly Plan\nActions\nSuccess / Failure\nInciting Incident\nPlot Point 1\nMidpoint\nPlot Point 2\nClimax\n ","Landing Page for Smart Interface Design Patterns\nhttps://smart-interface-design-patterns.com/\nOPENING SCENE\nMIDDLE SCENE\nEnd of opening scene\nBeginning of middle scene\nStorytelling is a Process\n ","Landing Page for Smart Interface Design Patterns\nhttps://smart-interface-design-patterns.com/\nMIDDLE SCENE\nStorytelling is a Process\n ","Landing Page for Smart Interface Design Patterns\nhttps://smart-interface-design-patterns.com/\nMIDDLE SCENE\nEnd of middle scene\nStorytelling is a Process\n ","Landing Page for Smart Interface Design Patterns\nhttps://smart-interface-design-patterns.com/\nCLOSING SCENE\nEnd of closing scene\nBeginning of closing scene\nEnd of middle scene\nStorytelling is a Process\n ","Present ideas, persuasively.\nStorytelling allows us to frame our\nconcepts in a way that resonates\nemotionally, making our proposals more\ncompelling.\nStorytelling is a Process\nConnect with the end users.\nCreating an emotional connection is\nwhat transforms a good design into a\nmemorable experience.\nCreate a lasting\nimpression\nDELIVER\n ","MAKE THEM\nWANT TO DO\nSOMETHING\nTh\ne Transformative Journey\nUnderstanding the character arc\nCHANGE HOW\nTHEY FEEL\nABOUT SOMETHING\nExploring di\nff\nerent aspects of the story\nsuch as characters, challenges, interactions\nand emotions.\nCHANGE HOW\nTHEY SEE SOMETHING\nTHE PROBLEM\nChallenges \u0026 Desires\nRESOLUTION\nSolutions \u0026 Achievement\nStorytelling is a Process\n ","Consider your audience\nUnderstanding their goals and needs\nDELIVER\nCLIENT USERS\n ","The purpose\nThe why of the story…\nSell or validate a product or service\nagainst others in the market.\nTo sell\nOffer compelling and appealing solutions,\nideas, products, and services that can make\na positive impact on one's life.\nTo motivate\nPresent intangible concepts like values\nand thinking processes through stories.\nTo persuade\nStorytelling is a Process\n ","A Journey of Transformation\nFour steps to persuade, “engage” and change “minds” according to Lisa Cron (Story or Die)\nMISBELIEF\nTRUTH REALISATION\nTRANSFORMATION\nInciting Incident\nResolution\nClimax\nProblem\nStorytelling is a Process\n ","To persuade the organisation to rebrand\nAction Aid Hellas (2021)\nMISBELIEF\nTRUTH\nREALISATION\nTRANSFORMATION\nYour organisation's communication\nstyle is not distinctive\nfrom that of others.\nOur organisation requires\na revised communication\nand branding strategy.\nWe should focus on ways\nto distinguish ourselves\nfrom others.\nOur approach is unique\nand distinct from the rest.\nRead the case study: https://tinyurl.com/3fk5mc4n\nStorytelling is a Process\n ","To motivate investors to fund the product\nAfter App (2021)\nMISBELIEF\nTRUTH\nREALISATION\nTRANSFORMATION\nWhat happens if, after departure,\nthe letter doesn't get executed\nor the instructions are unclear?\nOur solution comprehensively covers\ndigital and real-world assets\nfor complete estate management\nand legacy planning.\nWe should\nfi\nnd a way\nto safeguard our assets.\nAll my valued possessions\nare properly managed\nand protected.\nRead the case study: https://tinyurl.com/4ust8r97\nStorytelling is a Process\n ","Consider your audience\nUnderstanding their goals and needs\nDELIVER\nCLIENT USERS\nStorytelling is a Process\n ","Forced Connection\nTransform the ordinary into extraordinary\nTHE PROBLEM\nSERVICE/PRODUCT\nATTRIBUTES\nUNRELATED\nATTRIBUTES\nStorytelling is a Process\n ","Forced Connection\nSmart Interface Design Patterns\nusers' needs\nlearning fast,\ngetting the best lessons\nin UX/UI, and hungry for\nknowledge.\nvideos set\na friendly and\ninformal kitchen\nVitaly’s role\nexperienced\nteacher, UX expert,\nguide\ntools\nreal-time examples,\nblackboard, notes,\nvideo courses,\nand slides\nHungry users Kitchen Chef Recipes\nStorytelling is a Process\n ","Forced Connection\nSmart Interface Design Patterns\n ","Forced Connection\nSmart Interface Design Patterns\n ","Forced Connection\nSmart Interface Design Patterns\n ","Forced Connection\nSmart Interface Design Patterns\n ","“One of the deep secrets of life is\nthat all that is really worth the doing\nis what we do for others.”\nAlice in Wonderland, Lewis Carroll\n ","Th\ne Narrative Web\nStorytelling applied\nto UX/UI design\nAvailable on Domestika.org\nTh\ne Sunday Tales\nSubscribe to my my biweekly\nnewsletter, to receive it in your inbox\nevery two Sundays!\nhttps://www.domestika.org/en/courses/4898/chiara_10 https://www.untilsunday.it\nOnline Course\nFor Beginner UX Designers and Storytellers\nTh\ne Sunday Tales Newsletter\nTips and Stories for Strategic Storytellers\nStorytelling is a Process\n ","To be continued…\nThere is so much more I'd love to\nshare with you about storytelling!\nPlease follow me for the latest insights, on:\nInstagram: @UntilSundayAgency\nLinkedIn: Chiara Aliotta\nMedium: chiara-aliotta.medium.com\nwww.untilsunday.it\n "],"twitterShareUrl":"https://twitter.com/intent/tweet?via=SlideShare\u0026text=Storytelling+For+The+Web%3A+Integrate+Storytelling+in+your+Design+Process+by+%40ChiaraAliotta+%23branding+https%3A%2F%2Fwww.slideshare.net%2Fslideshow%2Fstorytelling-for-the-web-integrate-storytelling-in-your-design-process%2F269527754","type":"presentation","slideDimensions":{"height":1080,"width":1920},"topReadSlides":[{"slideIndex":38,"ranking":1},{"slideIndex":7,"ranking":3},{"slideIndex":15,"ranking":2}],"user":{"id":"53233917","isFollowing":false,"login":"chiaraaliotta7","name":"Chiara Aliotta","occupation":"Founder and Art Director of 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