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class="sb-share-testsite "></span><span class="mui-icon-caption">More sharing options</span> </a> </li> </ul> </div> </div> </div> <script> function copyLinkToClipboard(e) { e.preventDefault(); navigator.clipboard.writeText(window.location.href); showSnackbar("Link copied to clipboard", 3000) } </script> </div></div><div class="kInstance-Summary"><i>Birdwatching at The Loeries</i> Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.</div><div class="kInstance-Body instance-box-mb"><div class="kContentImage kContentImage--no-alignment"><img src="https://biz-file.com/c/2410/753675-700x364.jpg?2" width="700" height="364" alt="Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)"><div class="flip-cap" style="max-width:700px">Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of <i>Birdwatching at The Loeries</i> (Image supplied)</div></div><p>Naidoo talks about the difference five percent makes in the South African creative landscape. We were curious to see how the not-so-new kid on the block is doing.</p><p>With Algranti we chat about how important music and sound are in creating brand experiences that are dialled in culturally, and how our local sound signature is finding its way into global markets.</p><div class="kInstance-Body_embed-content"><article class="CB_i " itemscope itemtype="http://schema.org/Article"><div class="CBI_image" itemprop="image"><img src="https://biz-file.com/c/2404/733617-120x120.png?1" data-src="https://biz-file.com/c/2404/733617-120x120.png?1" class="lazyload" width="120" height="120" alt="Image supplied. Chilly Marion Island is the rugged setting for KFC鈥檚 integrated Beyond the Sea campaign" loading="lazy"></div><div class="CBI_body"><h5 class="CBI_title" itemprop="headline"><a href="/article/kfcs-beyond-the-sea-inspired-by-sa-scientists-on-marian-island-453319a" > #BehindtheCampaign: KFC’s <i>Beyond the Sea</i> leads to 25k donation to NSRI</a></h5><p class="content-item_attrib"> 15 Apr 2024<a class="m-icon m-icon_share d-mobile-only" aria-label="Share Icon" data-x="mobileShare" data-url="https://www.bizcommunity.com//article/kfcs-beyond-the-sea-inspired-by-sa-scientists-on-marian-island-453319a" data-title=" #BehindtheCampaign: KFC&#x2019;s Beyond the Sea leads to 25k donation to NSRI" data-text=" #BehindtheCampaign: KFC&#x2019;s Beyond the Sea leads to 25k donation to NSRI" href="http://www.sharethis.com/share?publisher=54869764-0f12-4063-99cd-a49c07279e8a&url=https%3a%2f%2fwww.bizcommunity.com%2f%2farticle%2fkfcs-beyond-the-sea-inspired-by-sa-scientists-on-marian-island-453319a&title=Birdwatching+at+The+Loeries+Episode+1%3a+That+5+percent+difference+and+more&img=https%3a%2f%2fbiz-file.com%2fc%2f2410%2f753675-1200x624.jpg%3f2&summary=The+first+episode+of+Birdwatching+at+The+Loeries+looks+at+the+5+per+cent+difference%2c+music+and+sound+and+B2B+marketing..." target="_blank"></a><a class="m-icon m-icon_share jxTip" data-target="j-sharePopup" data-x="mobileShare:{'on':'hover','delay':0,'position':'below','transition':'none','showLoading':true}" data-url="/ContentShare.aspx?ct=1&ci=247455&ajax=1" data-title="[Updated] #BehindtheCampaign: KFC&#x2019;s Beyond the Sea leads to 25k donation to NSRI" data-share-href="https://www.bizcommunity.com//article/kfcs-beyond-the-sea-inspired-by-sa-scientists-on-marian-island-453319a" href="/ContentShare.aspx?ct=1&ci=247455" target="_blank" aria-label="shareIcon"></a></p></div></article></div><p>This year Masango is on the B2B creativity jury, and we ask him about his thoughts on B2B marketing.</p><p><i>Birdwatching at The Loeries</i> is the official podcast of this year's Creative Week, in partnership with VML and <i>Bizcommunity</i>.</p><p>Hosted by Ben Wagner, co-founder of VML South Africa, the show takes you behind the scenes of SA’s biggest celebration of brand communications creativity.</p><p><iframe src="https://iframe.iono.fm/e/1490705" width="100%" height="126" frameborder="0" referrerpolicy="origin" loading="lazy"></iframe></p><h2>Wayne Naidoo</h2><p>Naidoo is CEO of the DUKE Group, which celebrated its 10th birthday this year. Naidoo has cemented himself as a lifelong adman, currently serving as an exco member at the ACA. Previously he has been chairman of the ACA. He was awarded runner-up for "Most Respected Agency Leader in Cape Town" in 2019 by <i>Marklives</i>. He was the former CEO of Lowe & Partners SA, former chairman of YPO and former director of the AAA School of Advertising.</p><h2>About Marc Algranti</h2><p>Algranti is Mr Music, with over 20 years of experience in the advertising industry, where he's been instrumental in shaping the sounds of countless iconic campaigns as a music supervisor and creative producer. He's been ranked #1 Music Supervisor for Africa & Middle East for the 3rd year in a row by The Loerie Awards and has won multiple global awards, including D&AD Yellow, a One Show Pencil and a Cannes Grand Prix.</p><h2>About Nkanyezi Masango</h2><p>Masango is chief creative officer for Dentsu Creative and has impeccable career credentials. Before joining Dentsu, he was group executive director at The King James Group. He's collected boatloads of awards including Cannes Lions, D&AD, One Show, Epica's, LIAs, New York Festivals and Webby's. Locally he's won multiple Loeries and Bookmarks and Ad of the Year awards from Creative Circle. He's been a strong advocate for industry change and founded Blackboard Community a non-profit that raises awareness for creativity as a career for high school students in disadvantaged communities.<br><br><div class="tip"><b>For more:</b><ul><br><li>Official site: <a href="https://www.loeries.com" target="_blank">www.loeries.com</a>, <a href="https://www.facebook.com/pages/The-Loeries/18018203922?fref=ts" target="_blank">Facebook</a>, <a href="https://www.x.com/loeries " target="_blank" rel="noopener noreferrer"> Twitter</a>, <a href="https://www.instagram.com/loerieawards/" target="_blank">Instagram</a></li><li>More info: <a href="https://www.loeries.com/" target="_blank">Loeries Creative Week</a>, <a href="https://www.bizcommunity.com/Search/196/614/sm-3/r-196/s-Loeries.html">Bizcommunity search</a>, <a href="https://www.google.co.za/search?q=loeries&source=lnms&tbm=nws" target="_blank">Google</a>, <a href="https://twitter.com/search?q=Loeries" target="_blank">Twitter</a></li></p></ul></div></div><a name="contact"></a></div><div class="instance-footer instance-box-mt"><div class="kInstance-Navigation"><div id="jNavigationBlock" class="instance-nav-buttons"></div></div><div class="instance-tag instance-box-mt">Read more: <a href="/Tag/podcast" >podcast</a>, <a href="/Tag/creativity" >creativity</a>, <a href="/Tag/Loeries" >Loeries</a>, <a href="/Tag/Bizcommunity" >Bizcommunity</a>, <a href="/Tag/Ben+Wagner" >Ben Wagner</a>, <a href="/Tag/Wayne+Naidoo" >Wayne Naidoo</a>, <a href="/Tag/VML" >VML</a>, <a href="/Tag/Nkanyezi+Masango" >Nkanyezi Masango</a>, <a href="/Tag/Duke+Group" >Duke Group</a>, <a href="/Tag/Dentsu+Creative" >Dentsu Creative</a></div><h5 class="instance-box-mt mb-025">Share this article</h5><div class="IF-action-strip"><a id="jxNextNavigationBtn" class="d-flex biz-btn biz-btn--filled jx-next nb-next-more jx d-desktop-only jxTipN " 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