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to all pages */ .c-accordion__title:after { color:#004a8b; font-size:50px; border-left:2px solid #004a8b; padding:15px 0 15px 30px; } .is-open>.c-accordion__title:after { content:"\00D7"; } .c-accordion__content {padding-top:20px} .wp-block-pb-accordion-item { background-color:#f8f8f9; padding:30px; margin-bottom:10px; } .wp-block-pb-accordion-item h2 { font-size:26px !important; line-height:30px; text-transform:none; font-weight:normal !important; color:#004a8b; padding-right:70px; } @media screen and (max-width:760px) { .wp-block-pb-accordion-item h2 { font-size:20px !important; } .wp-block-pb-accordion-item { padding:20px; } .c-accordion__title:after { font-size:30px; border-left:1px solid #004a8b; } } .spotlight__colum--post.resource .spotlight__img { background-size: contain; background-position: top; padding-bottom: 35%; } .wp-block-group.subscribe-form { max-width: 90%; } .press-releases-most-recent { display: flex; gap: 20px; } .press-releases-most-recent a.press-release.item { font-size: 18px; font-weight: bold; line-height: 1.5; color: black; padding: 20px 0; border-bottom: none; } .press-releases-most-recent a.press-release.item:hover { color: #004a8b; } .press-releases-most-recent a.press-release.item:hover .read-more { color: black; text-decoration: none; } .press-releases-most-recent a.press-release.item .read-more { display: block; text-transform: uppercase; text-decoration: underline; margin-top: 12px; } .content-basic a.main-btn { border-bottom: 2px solid #01b8fc; } @media (max-width: 900px) { .press-releases-most-recent { flex-direction: column; } } .wp-container-core-group-layout-1.wp-container-core-group-layout-1 > .fpf-attribution.contact-sidebar { margin-left: 20px !important; } /* Updated the Twitter social media icon in the footer */ .x-twitter { padding-top: 3px; } .x-twitter a svg { height: 19px; } /* Adjusted max width for author inserts on blog posts */ .fpf-authors { max-width: 40%; } @media (max-width: 600px) { .fpf-authors { max-width: 100%; } } ol.wp-block-footnotes { font-size: var(--wp--preset--font-size--small) !important; line-height: 1.5; list-style: numeral; } /* Override to force the slideshow arrows to always show */ .fpf-featured-posts-block .splide__arrows { opacity: 1; } .social-icons .twitter::before { content: "" !important; } /****************************** * Training Program landing page * styles added by Aaron Bolton on * behalf of Incite Creative, Inc. * * aaron@incitecreativeinc.com * * Dated edited: 05/06/2014 * ****************************/ .training-h2, .training-h2 *{ font-size: 47px; } .training-blue-bg{ background-color: #01b8fc; } .training-light-gray-bg{ background-color: #f0f0f0; } .training-ul{ list-style: none !important; } .training-ul li{ background-image: url('https://fpf.org/wp-content/uploads/2024/05/blue-chevron.png'); background-size: 11px; background-repeat: no-repeat; background-position: left 5px; padding-left: 20px; } .training-testimonials .uagb-tm__desc{ background-image: url('https://fpf.org/wp-content/uploads/2024/05/green-quote-left.png'); background-size: 32px; background-repeat: no-repeat; background-position: top center; padding-top: 40px; } .training-testimonials.quote-left .uagb-tm__desc{ background-position: top left; } .max-width-1600{ max-width: 1600px; } /****************************** * End Training Program styles. * ****************************/ .scrollable-in-mobile { width: 100%; overflow-x: auto; } body.parent-pageid-239391 .page-content, body.parent-pageid-241801 .page-content{ max-width: 100%; padding: 0; } body.parent-pageid-239391 .title-page, body.parent-pageid-241801 .title-page, body.page-id-240364 .title-page, body.page-id-239391 .title-page { display: none; } @media (max-width: 800px) { .page-id-239391 .spectra-image-gallery__media.spectra-image-gallery__media--carousel img { height: 100px; width: auto; margin: 0 auto; } } /* * The eventbrite registration button colors was being overridden by UAGB block CSS. */ 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</li> <li id="menu-item-21" class="cta-active menu-item menu-item-type-custom menu-item-object-custom menu-item-21"><a href="/subscribe">Subscribe</a></li> </ul> </nav> <div class="burder__menu"> <span></span> <span></span> <span></span> </div> </div> </div> </header><div class="title-page ibg"style="background-image: url(https://fpf.org/wp-content/uploads/2020/08/header-img-blog-issues@3x-scaled-e1608319713921-2048x378.jpg);"> <div class="container"> <h1 class="title-page__title"> Ad Tech </h1> <div class='fpf-breadcrumbs' title='Ad Tech'><a href='https://fpf.org' title='Home'> <svg width='16' height='14' viewBox='0 0 16 14' fill='none' xmlns='http://www.w3.org/2000/svg'> <path d='M1.79581 7.84293H0V6.59686L7.95288 0L15.8691 6.59686V7.84293H14.1099V14H9.71204V9.67539H6.19372V14H1.79581V7.84293Z' fill='currentColor' /> </svg> </a> > Ad Tech</div> </div> </div><div class="basic-content"> <div class="container"> <div class="content-basic content-sidebar"> <div class="content-left blog-content-left"> <div class="sidebar__btn"><a href="">FILTER <i class="fas fa-bars"></i><i class="fas fa-times"></i></a></div> <p>Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.</p> <div class="fpf-featured-posts"> <h2>Featured</h2> <div class='posts-featured'><div class="featured-post authored-post"> <a href="https://fpf.org/blog/examining-novel-advertising-solutions-a-proposed-risk-utility-framework/" class="authored-post__img"> <img width="300" height="214" src="https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-300x214.jpg" class="attachment-medium size-medium wp-post-image" alt="internet,of,things, ,iot,and,digital,marketing,via,multi channel" decoding="async" fetchpriority="high" srcset="https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-300x214.jpg 300w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-1024x732.jpg 1024w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-768x549.jpg 768w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-1536x1098.jpg 1536w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-2048x1464.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /> </a> <div class="authored-post__title"> <a href="https://fpf.org/blog/examining-novel-advertising-solutions-a-proposed-risk-utility-framework/">Examining Novel Advertising Solutions: A Proposed Risk-Utility Framework</a> </div> <a href="https://fpf.org/blog/examining-novel-advertising-solutions-a-proposed-risk-utility-framework/" class="authored-post__more">Read More</a> </div><div class="featured-post authored-post"> <a href="https://fpf.org/blog/understanding-the-world-of-geolocation-data/" class="authored-post__img"> <img width="300" height="198" src="https://fpf.org/wp-content/uploads/2020/05/Top-Left-FPF-Infographic-e1592584283806-300x198.png" class="attachment-medium size-medium wp-post-image" alt="Top Left Fpf Infographic" decoding="async" srcset="https://fpf.org/wp-content/uploads/2020/05/Top-Left-FPF-Infographic-e1592584283806-300x198.png 300w, https://fpf.org/wp-content/uploads/2020/05/Top-Left-FPF-Infographic-e1592584283806-768x507.png 768w, https://fpf.org/wp-content/uploads/2020/05/Top-Left-FPF-Infographic-e1592584283806.png 964w" sizes="(max-width: 300px) 100vw, 300px" /> </a> <div class="authored-post__title"> <a href="https://fpf.org/blog/understanding-the-world-of-geolocation-data/">Understanding the "World of Geolocation Data"</a> </div> <a href="https://fpf.org/blog/understanding-the-world-of-geolocation-data/" class="authored-post__more">Read More</a> </div><div class="featured-post authored-post"> <a href="https://fpf.org/resource/data-clean-rooms-a-taxonomy-technical-primer-discussion-draft/" class="authored-post__img"> <img width="300" height="194" src="https://fpf.org/wp-content/uploads/2024/09/Screenshot-2024-10-15-at-7.24.02-AM-300x194.png" class="attachment-medium size-medium wp-post-image" alt="screenshot 2024 10 15 at 7.24.02 am" decoding="async" srcset="https://fpf.org/wp-content/uploads/2024/09/Screenshot-2024-10-15-at-7.24.02-AM-300x194.png 300w, https://fpf.org/wp-content/uploads/2024/09/Screenshot-2024-10-15-at-7.24.02-AM-1024x662.png 1024w, https://fpf.org/wp-content/uploads/2024/09/Screenshot-2024-10-15-at-7.24.02-AM-768x497.png 768w, https://fpf.org/wp-content/uploads/2024/09/Screenshot-2024-10-15-at-7.24.02-AM.png 1082w" sizes="(max-width: 300px) 100vw, 300px" /> </a> <div class="authored-post__title"> <a href="https://fpf.org/resource/data-clean-rooms-a-taxonomy-technical-primer-discussion-draft/">Data Clean Rooms: A Taxonomy & Technical Primer Discussion Draft</a> </div> <a href="https://fpf.org/resource/data-clean-rooms-a-taxonomy-technical-primer-discussion-draft/" class="authored-post__more">Read More</a> </div></div> </div> <div class='posts-list facetwp-template'>  <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/fpfs-year-in-review-2024/"> <img width="2560" height="1280" src="https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="2024,annual,business,plan,and,business,strategy,concept.,review,business" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-300x150.jpg 300w, https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-1024x512.jpg 1024w, https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-768x384.jpg 768w, https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-1536x768.jpg 1536w, https://fpf.org/wp-content/uploads/2024/12/shutterstock_2378805507-2048x1024.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/fpfs-year-in-review-2024/">FPF’s Year in Review 2024</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Dec 27, 2024</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/adrienne-cuffley/'>Adrienne Cuffley</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a><a href='?_issues=africa' rel='tag'>Africa</a><a href='?_issues=ai-ml' rel='tag'>Artificial Intelligence</a><a href='?_issues=cybersecurity' rel='tag'>Cybersecurity</a><a href='?_issues=deid' rel='tag'>De-Identification</a><a href='?_issues=global' rel='tag'>Global</a><a href='?_issues=global-legislation' rel='tag'>Global Legislation</a><a href='?_issues=health-data' rel='tag'>Health</a><a href='?_issues=latam' rel='tag'>Latin America</a><a href='?_issues=mobility-location' rel='tag'>Mobility & Location</a><a href='?_issues=privacy-enhancing-technologies' rel='tag'>Privacy Enhancing Technologies</a><a href='?_issues=us-legislation' rel='tag'>U.S. Legislation</a><a href='?_issues=education' rel='tag'>Youth & Education Privacy</a> </div> </div> <div class="spotlight__text"> <p>With contributions from Judy Wang, Communications Intern 2024 was a landmark year for the Future of Privacy Forum, as we continued to grow our privacy leadership through research and analysis, domestic and global meetings, expert testimony, and more – all while commemorating our 15th anniversary.  Expanding our AI Footprint While 2023 was the year of […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/privacy-roundup-from-summer-developer-conference-season-2024/"> <img width="2560" height="1360" src="https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="ai,artificial,intelligence.,business,woman,using,ai,technology,for,data" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-300x159.jpg 300w, https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-1024x544.jpg 1024w, https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-768x408.jpg 768w, https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-1536x816.jpg 1536w, https://fpf.org/wp-content/uploads/2024/08/shutterstock_2359936611-2048x1088.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/privacy-roundup-from-summer-developer-conference-season-2024/">Privacy Roundup from Summer Developer Conference Season 2024</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Aug 22, 2024</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/aaron-massey/'>Aaron Massey</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a><a href='?_issues=ai-ml' rel='tag'>Artificial Intelligence</a> </div> </div> <div class="spotlight__text"> <p>Ahh, summer. A time for hot dogs, swimming pools, and software developer conferences. For third-party application developers to deliver new tools with the best features for the lucrative fall quarter, they must have access to all the APIs and tools by the summer before. This has meant that early summer has become known as a […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/two-new-apple-and-google-platform-privacy-requirements-kicking-in-now/"> <img width="1000" height="667" src="https://fpf.org/wp-content/uploads/2024/04/google.apple-on-mobile.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="google apple apps on mobile" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2024/04/google.apple-on-mobile.jpg 1000w, https://fpf.org/wp-content/uploads/2024/04/google.apple-on-mobile-300x200.jpg 300w, https://fpf.org/wp-content/uploads/2024/04/google.apple-on-mobile-768x512.jpg 768w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/two-new-apple-and-google-platform-privacy-requirements-kicking-in-now/">Two New Apple and Google Platform Privacy Requirements Kicking In Now</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Apr 18, 2024</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/aaron-massey/'>Aaron Massey</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a><a href='?_issues=cybersecurity' rel='tag'>Cybersecurity</a> </div> </div> <div class="spotlight__text"> <p>Apple’s important mandatory requirements affecting iOS apps are about to kick in, and Google’s new requirements for publishers and advertisers have just gone into effect. Accurately implementing these requirements calls for close cooperation between the legal, privacy, and ad ops teams. Apple’s Privacy Manifests At WWDC 2023, Apple announced privacy manifests, signatures for SDKs, and […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/examining-novel-advertising-solutions-a-proposed-risk-utility-framework/"> <img width="2560" height="1830" src="https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="internet,of,things, ,iot,and,digital,marketing,via,multi channel" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-300x214.jpg 300w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-1024x732.jpg 1024w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-768x549.jpg 768w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-1536x1098.jpg 1536w, https://fpf.org/wp-content/uploads/2024/04/shutterstock_539139967-2048x1464.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/examining-novel-advertising-solutions-a-proposed-risk-utility-framework/">Examining Novel Advertising Solutions: A Proposed Risk-Utility Framework</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Apr 01, 2024</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/stacey-gray/'>Stacey Gray</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a> </div> </div> <div class="spotlight__text"> <p>This week, the Future of Privacy Forum released Advertising in the Age of Data Protection: Background for a Proposed Risk-Utility Framework for Novel Advertising Solutions (v 1.0), which will be open for Public Comment until May 26, 2024. The digital advertising industry is in the midst of a sea change. Around the world, privacy regulators […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/colorados-approval-of-global-privacy-control-implications-for-advertisers-and-publishers/"> <img width="2560" height="1698" src="https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Colorado State Flag" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-300x199.jpg 300w, https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-1024x679.jpg 1024w, https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-768x509.jpg 768w, https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-1536x1019.jpg 1536w, https://fpf.org/wp-content/uploads/2022/07/shutterstock_131272469-2048x1358.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/colorados-approval-of-global-privacy-control-implications-for-advertisers-and-publishers/">Colorado’s Approval of Global Privacy Control: Implications for Advertisers and Publishers</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Feb 14, 2024</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/aaron-massey/'>Aaron Massey</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a><a href='?_issues=us-legislation' rel='tag'>U.S. Legislation</a> </div> </div> <div class="spotlight__text"> <p>The privacy laws of both Colorado and California require organizations to recognize Universal Opt-Out Mechanisms (UOOMs), a tool through which a person can invoke their opt out rights broadly across all the websites they visit. While California has required responding to certain UOOMs since July 2021, the Colorado Attorney General has only recently approved their […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/survey-of-current-universal-opt-out-mechanisms/"> <img width="2560" height="1707" src="https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="person,working,with,tcomputer,laptop,for,manage,search,engine,optimization" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-300x200.jpg 300w, https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-1024x683.jpg 1024w, https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-768x512.jpg 768w, https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-1536x1024.jpg 1536w, https://fpf.org/wp-content/uploads/2023/10/shutterstock_2172915717-2048x1365.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/survey-of-current-universal-opt-out-mechanisms/">Survey of Current Universal Opt-Out Mechanisms</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Oct 12, 2023</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/samuel-adams-2/'>Samuel Adams</a>, <a href='https://fpf.org/person/stacey-gray/'>Stacey Gray</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a> </div> </div> <div class="spotlight__text"> <p>With contributions from Aaron Massey, FPF Senior Policy Analyst and Technologist, Keir Lamont, Director for U.S. Legislation, and Tariq Yusuf, FPF Policy Intern Several technologies can help individuals configure their devices to automatically opt out of web services’ requests to sell or share personal information for targeted advertising. Seven state privacy laws require that organizations […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/knowledge-is-power-the-future-of-privacy-forum-launches-fpf-training-program/"> <img width="2560" height="1707" src="https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="woman at computer" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-300x200.jpg 300w, https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-1024x683.jpg 1024w, https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-768x512.jpg 768w, https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-1536x1024.jpg 1536w, https://fpf.org/wp-content/uploads/2023/02/woman_at_computer-1-2048x1365.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/knowledge-is-power-the-future-of-privacy-forum-launches-fpf-training-program/">Knowledge is Power: The Future of Privacy Forum launches FPF Training Program</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Feb 15, 2023</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/alyssa-rosinski/'>Alyssa Rosinski</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a><a href='?_issues=ai-ml' rel='tag'>Artificial Intelligence</a><a href='?_issues=biometrics' rel='tag'>Biometrics</a><a href='?_issues=deid' rel='tag'>De-Identification</a> </div> </div> <div class="spotlight__text"> <p>“An investment in knowledge always pays the best interest”–Ben Franklin Let’s make 2023 the year we invest in ourselves, our teams, and the knowledge needed to best navigate this dynamic world of privacy and data protection.  I am fortunate to know many of you who will read this blog post, but for those who I […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/are-crumbles-all-that-remains-of-the-cookies-a-conversation-on-the-future-of-ad-tech-at-the-nordic-privacy-arena-2021/"> <img width="2560" height="1696" src="https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Crumbling cookie" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-scaled.jpg 2560w, https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-300x199.jpg 300w, https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-1024x678.jpg 1024w, https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-768x509.jpg 768w, https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-1536x1017.jpg 1536w, https://fpf.org/wp-content/uploads/2021/12/shutterstock_187212731-2048x1356.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/are-crumbles-all-that-remains-of-the-cookies-a-conversation-on-the-future-of-ad-tech-at-the-nordic-privacy-arena-2021/">“Are crumbles all that remains of the cookies?” A conversation on the future of ad tech at the Nordic Privacy Arena 2021</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Dec 06, 2021</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/rob-van-eijk/'>Rob van Eijk</a>, <a href='https://fpf.org/person/sebastiao-barros-vale/'>Sebastião Barros Vale</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a><a href='?_issues=global' rel='tag'>Global</a> </div> </div> <div class="spotlight__text"> <p>On September 27 and 28, 2021, the Swedish Data Protection Forum (Forum för Dataskydd) hosted the 2021 edition of the Nordic Privacy Arena (“Operationalising Data Privacy – Challenges, best practices, and success stories”) in Stockholm, Sweden. This hybrid event brought together privacy practitioners, watchdogs, and academics to debate some of the most pressing issues regarding […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/christy-harris-discusses-trends-in-ad-tech/"> <img src="https://fpf.org/wp-content/themes/fpf/img/post.png" alt="post image"> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/christy-harris-discusses-trends-in-ad-tech/">Christy Harris Discusses Trends in Ad Tech</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Aug 11, 2020</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/fpf-staff/'>FPF Staff</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a> </div> </div> <div class="spotlight__text"> <p>We’re talking to FPF senior policy experts about their work on important privacy issues. Today, Christy Harris, CIPP/US, Director of Technology and Privacy Research, is sharing her perspective on ad tech and privacy. Prior to joining the FPF team, Christy spent almost 20 years at AOL, where she helped navigate novel consumer privacy issues in […]</p> </div> </div> </div> <div class="spotlight__colum--post"> <div class="spotlight__img"> <a href="https://fpf.org/blog/ios-privacy-advances/"> <img width="1280" height="853" src="https://fpf.org/wp-content/uploads/2020/07/rsz_iss_18964_00950.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Smartphone Media Technology And Social Network Concept" decoding="async" loading="lazy" srcset="https://fpf.org/wp-content/uploads/2020/07/rsz_iss_18964_00950.jpg 1280w, https://fpf.org/wp-content/uploads/2020/07/rsz_iss_18964_00950-300x200.jpg 300w, https://fpf.org/wp-content/uploads/2020/07/rsz_iss_18964_00950-1024x682.jpg 1024w, https://fpf.org/wp-content/uploads/2020/07/rsz_iss_18964_00950-768x512.jpg 768w" sizes="auto, (max-width: 1280px) 100vw, 1280px" /> </a> </div> <div class="spotlight__body"> <h6 class="title"><a href="https://fpf.org/blog/ios-privacy-advances/">iOS Privacy Advances</a></h6> <div class="spotlight__header"> <div class="spotlight__data">Jul 06, 2020</div> <div class="spotlight__authors">By: <a href='https://fpf.org/person/christy-harris/'>Christy Harris</a></div> <div class="spotlight__tag"> <a href='?_issues=ad-tech-guidance' rel='tag'>Ad Tech</a> </div> </div> <div class="spotlight__text"> <p>Law and legislation take the lead in setting standards for protecting personal data, but the policies and norms established by companies also play a central role. This has been the case particularly for global platforms providing the services used by billions in the course of daily life. Apple’s 2020 Worldwide Developer Conference (WWDC) previewed a […]</p> </div> </div> </div> </div> <div class="facetwp-facet facetwp-facet-pager_ facetwp-type-pager" data-name="pager_" data-type="pager"></div> </div> <div class="sidebar"> <h2>Explore</h2> <div class="facetwp-facet facetwp-facet-search facetwp-type-search" data-name="search" data-type="search"></div> <h4>authors</h4> <div class="facetwp-facet facetwp-facet-authors facetwp-type-checkboxes" data-name="authors" data-type="checkboxes"></div> <h4>dates</h4> <div class="facetwp-facet facetwp-facet-dates facetwp-type-checkboxes" data-name="dates" data-type="checkboxes"></div>  </div> </div> </div> </div>  <footer class="footer"> <div class="container footer__container"> <div class="related-sites"> <div class="related-sites__title"> Related Sites </div> <ul id="menu-related-sites" class="related-sites__links"><li id="menu-item-26" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26"><a target="_blank" href="https://techpolicy.org.il/">Israel Tech Policy Institute</a></li> <li id="menu-item-25" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-25"><a target="_blank" href="https://studentprivacycompass.org/">Student Privacy Compass</a></li> <li id="menu-item-237301" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-237301"><a target="_blank" href="https://studentprivacypledge.org/">Student Privacy Pledge</a></li> </ul> </div> <ul id="menu-social" class="footer__social"><li id="menu-item-30" class="x-twitter menu-item menu-item-type-custom menu-item-object-custom menu-item-30"><a target="_blank" href="https://twitter.com/futureofprivacy" title="X"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" fill="currentColor"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z"/></svg></a></li> <li id="menu-item-31" class="youtube menu-item menu-item-type-custom menu-item-object-custom menu-item-31"><a target="_blank" href="https://www.youtube.com/futureofprivacy">Youtube</a></li> <li id="menu-item-32" class="linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-32"><a target="_blank" href="https://www.linkedin.com/company/the-future-of-privacy-forum">LinkedIn</a></li> <li id="menu-item-233398" class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-233398"><a target="_blank" href="https://www.instagram.com/futureofprivacy/">Instagram</a></li> </ul> </div> <div class="container footer__container"> <div class="footer__logo"> <a href=""> <img src="https://fpf.org/wp-content/themes/fpf/img/logo-footer.svg" alt="FPF">  </a> </div> <ul id="menu-footer" class="footer__links"><li id="menu-item-33" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-33"><a href="/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-124581" class="optanon-show-settings menu-item menu-item-type-custom menu-item-object-custom menu-item-124581"><a>Cookie Preferences</a></li> <li id="menu-item-35" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-35"><a target="_blank" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution</a></li> </ul> </div> </footer> <div class="modal-search" id="search"> <div class="modal-search__wrap"> <form action="/" class="subscribe-form__form modal-search__form"> <input type="hidden" name="s"> <input type="text" name="_search" placeholder="Search" value=""> <button type="submit"><i class="fa fa-search" aria-hidden="true"></i></button> </form> </div> </div> <script type="text/javascript"> /* <![CDATA[ */ var _paq = window._paq = window._paq || []; 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class=\"facetwp-display-value\">Christy Harris<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"55687\"><span class=\"facetwp-display-value\">editor<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"55690\"><span class=\"facetwp-display-value\">Joseph Jerome<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"210\"><span class=\"facetwp-display-value\">Jules Polonetsky<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"55400\"><span class=\"facetwp-display-value\">Peter Swire<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"55358\"><span class=\"facetwp-display-value\">Rob van Eijk<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"170485\"><span class=\"facetwp-display-value\">Samuel Adams<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"123273\"><span class=\"facetwp-display-value\">Sebasti\u00e3o Barros Vale<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><\/div><a class=\"facetwp-toggle\">See {num} more<\/a><a class=\"facetwp-toggle facetwp-hidden\">See less<\/a>","dates":"<div class=\"facetwp-checkbox\" data-value=\"2024\"><span class=\"facetwp-display-value\">2024<\/span><span class=\"facetwp-counter\">(5)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2023\"><span class=\"facetwp-display-value\">2023<\/span><span class=\"facetwp-counter\">(2)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2021\"><span class=\"facetwp-display-value\">2021<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2020\"><span class=\"facetwp-display-value\">2020<\/span><span class=\"facetwp-counter\">(4)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2019\"><span class=\"facetwp-display-value\">2019<\/span><span class=\"facetwp-counter\">(3)<\/span><\/div><div class=\"facetwp-overflow facetwp-hidden\"><div class=\"facetwp-checkbox\" data-value=\"2018\"><span class=\"facetwp-display-value\">2018<\/span><span class=\"facetwp-counter\">(6)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2017\"><span class=\"facetwp-display-value\">2017<\/span><span class=\"facetwp-counter\">(4)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2016\"><span class=\"facetwp-display-value\">2016<\/span><span class=\"facetwp-counter\">(10)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2015\"><span class=\"facetwp-display-value\">2015<\/span><span class=\"facetwp-counter\">(6)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2014\"><span class=\"facetwp-display-value\">2014<\/span><span class=\"facetwp-counter\">(12)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2013\"><span class=\"facetwp-display-value\">2013<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><div class=\"facetwp-checkbox\" data-value=\"2012\"><span class=\"facetwp-display-value\">2012<\/span><span class=\"facetwp-counter\">(1)<\/span><\/div><\/div><a class=\"facetwp-toggle\">See {num} more<\/a><a class=\"facetwp-toggle facetwp-hidden\">See less<\/a>"},"template":"","settings":{"debug":{"query_args":{"issue":"ad-tech-guidance","error":"","m":"","p":0,"post_parent":"","subpost":"","subpost_id":"","attachment":"","attachment_id":0,"name":"","pagename":"","page_id":0,"second":"","minute":"","hour":"","day":0,"monthnum":0,"year":0,"w":0,"category_name":"","tag":"","cat":"","tag_id":"","author":"","author_name":"","feed":"","tb":"","paged":1,"meta_key":"","meta_value":"","preview":"","s":null,"sentence":"","title":"","fields":"","menu_order":"","embed":"","category__in":[],"category__not_in":[],"category__and":[],"post__in":[],"post__not_in":[],"post_name__in":[],"tag__in":[],"tag__not_in":[],"tag__and":[],"tag_slug__in":[],"tag_slug__and":[],"post_parent__in":[],"post_parent__not_in":[],"author__in":[],"author__not_in":[],"search_columns":[],"post_type":"post","facetwp":true,"posts_per_page":10},"sql":"SELECT SQL_CALC_FOUND_ROWS wp_posts.ID\n\t\t\t\t\t FROM wp_posts LEFT JOIN wp_term_relationships ON (wp_posts.ID = 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