The 2023 Sprout Social Index Edition XIX: Breakthrough

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fw-normal f700 f800-l">The stakes for social teams today are higher</h2> <p class="f500 mt450">Consumer expectations are more nuanced, emerging tech is more powerful and there's a lot of ambiguity. Use the data from our latest report and customizable deck template to rise to today’s challenges, and rally your team around the opportunities within your business.</p> <a class="button bg--neutral-1100 hover-bg--neutral-900 w-100p w-auto-ns hide-b" href="#download">Download the report</a> </div> </section> <section class="bg--neutral-1100 c--text-inverse w-100p tone-green relative db-l dn" id="data-vis"> <div class="absolute w-100p mw-40p-l top0 right0 bottom0 tone-green db-l dn" id="tone-block"></div> <div class="relative mw900 mx-auto"> <div class="absolute left0 slide-indicators flex-l flex-column dn"> <div class="slide-indicator slide-indicator-0 isActive">•</div> <div class="slide-indicator slide-indicator-1">•</div> <div class="slide-indicator slide-indicator-2">•</div> </div> </div> <div id="data-vis-0" class="data-section flex flex-column flex-row-l items-center px450 px600-m px600-xm mw900-l mx-auto relative o-1 h100vh-l" data-parentbg="tone-green"> <div class="w-100p mw-41p-l pl450 pl600-l px450 mb650 flex flex-column justify-center"> <div class="show0"> <h3 class="data-section-text fw-normal ff-roboto c--text-inverse f800">Create a new impression</h3> <p class="data-section-text f400 mt450">Since the pandemic, social media has emerged to fill a seemingly endless need for content, with 53% of consumers saying their social media usage has increased over the last two years.</p> </div> <div class="show0"> <h4 class="data-section-text fw-normal ff-roboto c--text-inverse f700 mt650">Rediscover what people want</h4> <p class="data-section-text f400 mt450">Amid that increase in social media usage is a desire for brands to prioritize direct, frequent engagement and originality, above all else. </p> </div> </div> <div class="w-100p mw-50p-l ml-auto pl400 flex flex-row show0"> <div class="relative"> <img src="https://media.sproutsocial.com/uploads/Index23_Memorable-brands-data-visual@2x.png" alt="" class="db impression-vis" /> <p class="screenreader">Of the most memorable brands on social, 51% respond to customers</p> </div> <div class="flex flex-column justify-center pl650"> <div class="flex"> <span class="ff-roboto pr350 c--teal-50 f600">38%</span> <span class="f300">Prioritize original content over following trending topics</span> </div> <div class="flex mt500"> <span class="ff-roboto pr350 c--teal-50 f600">37%</span> <span class="f300">Prioritize engaging directly with their audience v. publishing a lot of content</span> </div> <div class="flex items-center mt500"> <span class="ff-roboto pr350 c--teal-50 f600">33%</span> <span class="f300">Publish timely, on-trend content</span> </div> </div> </div> </div> <div id="data-vis-1" class="data-section flex flex-column flex-row-l items-center px450 px600-m px600-xm mw900-l mx-auto relative o-0-l" data-parentbg="tone-yellow"> <div class="w-100p mw-50p-l pl450 pl600-l pr450 pr-8p-offset-l mt-650 flex flex-column justify-center"> <div class="show1"> <h3 class="data-section-text fw-normal ff-roboto c--text-inverse f800">Invest in your foundation</h3> <p class="data-section-text f400 mt450">Customer experiences are as strong as the structures that support them. Only 30% of brands have adopted customer care processes and tools to actively engage on social. There’s a gap to fill, and an opportunity for those that do.</p> </div> <div class="show1"> <h4 class="data-section-text fw-normal ff-roboto c--text-inverse f700 mt650">Reimagine your team</h4> <p class="data-section-text f400 mt450">Social’s role has expanded well beyond marketing. Yet despite a consistent exchange of information, 43% of social teams still feel siloed from other departments.</p> </div> </div> <div class="w-100p mw-50p-l flex flex-column show1 items-end"> <span class="db ff-roboto c--text mw-60p-l mr650 mb600 f600">Marketers’ POV on social’s business-wide influence</span> <div id="datavis1" class="flex justify-end relative"> <img src="https://media.sproutsocial.com/uploads/Index23_Marketers-POV-Data-visual@2x.png" alt="" class="db w-100p h-auto" style="max-width: 600px;" /> <p class="screenreader">76% agree our team’s social insights inform other departments</p> <p class="screenreader">65% agree other departments inform our social efforts</p> <p class="screenreader">43% social teams still feel siloed</p> </div> </div> </div> <div id="data-vis-2" class="data-section flex flex-column flex-row-l items-center px450 px600-m px600-xm mw900-l mx-auto relative o-0-l" data-parentbg="tone-magenta"> <div class="w-100p mw-50p-l pl450 pl600-l pr450 pr-8p-offset-l mb800 pb650 flex flex-column justify-center"> <h3 class="data-section-text fw-normal ff-roboto c--text-inverse f800 show2">Prioritize the human touch (with a little help from machines)</h3> <p class="data-section-text f400 mt450 show2">AI and automation are actually helping marketers meet consumers’ demand for authenticity and connection. These technologies take on tedious tasks that deplete energy and free up creative space for content production and engagement. </p> </div> <div class="w-100p mw-50p-l flex flex-column pl500 show2"> <img src="https://media.sproutsocial.com/uploads/Index23_Ai-data-visualization@2x.png" alt="" class="db w-100p h-auto" /> <p class="screenreader">81% of marketers say AI has already had a positive impact on their work</p> </div> </div> </section> <section class="bg--neutral-1100 c--text-inverse w-100p db dn-l"> <div class="px450 py650 py700-m py700-xm mw-83p-m mw-83p-xm mx-auto"> <h3 class="data-section-text fw-normal ff-roboto c--text-inverse f700">Create a new impression</h3> <p class="data-section-text f300 f400-ns mt450">Since the pandemic, social media has emerged to fill a seemingly endless need for content, with 53% of consumers saying their social media usage has increased over the last two years.</p> <h4 class="data-section-text fw-normal ff-roboto c--text-inverse f600 mt650">Relearn what people want</h4> <p class="data-section-text f300 f400-ns mt450">Amid that increase in social media usage is a desire for brands to prioritize direct, frequent engagement and originality, above all else.</p> </div> <div class="bg--teal-1000 py500"> <div class="mw-83p-m mw-83p-xm mx-auto px450 flex flex-column flex-row-m flex-row-xm items-center justify-between relative"> <div class="flex mw-40p-m mw-40p-xm mw-66p"> <picture> <source media="(max-width: 720px)" srcset="https://media.sproutsocial.com/uploads/Index23_Mobile-Memorable-brands-data-visual@2x.png" /> <source media="(min-width: 721px)" srcset="https://media.sproutsocial.com/uploads/Index23-Tablet-memorable-brands-data-visual@2x.png" /> <img src="https://media.sproutsocial.com/uploads/Index23-Tablet-memorable-brands-data-visual@2x.png" alt="" /> </picture> <p class="screenreader">Of the most memorable brands on social, 51% respond to customers</p> </div> <div class="flex flex-column mw-60p-m mw-60p-xm ml500-m ml500-xm mt600 mt0-m mt0-xm"> <div class="flex justify-start"> <div class="ff-roboto c--teal-50 f600">38%</div> <div class="pl350 f300">Prioritize original content over following trending topics</div> </div> <div class="flex justify-start mt500"> <div class="ff-roboto c--teal-50 f600">37%</div> <div class="pl350 f300">Prioritize engaging directly with their audience v. publishing a lot of content</div> </div> <div class="flex justify-start items-center mt500"> <div class="ff-roboto c--teal-50 f600">33%</div> <div class="pl350 f300">Publish timely, on-trend content</div> </div> </div> </div> </div> </section> <section class="bg--neutral-1100 c--text-inverse w-100p db dn-l"> <div class="px450 py650 py700-m py700-xm mw-83p-m mw-83p-xm mx-auto"> <h3 class="data-section-text fw-normal ff-roboto c--text-inverse f700">Invest in your foundation</h3> <p class="data-section-text f300 f400-ns mt450">Customer experiences are as strong as the structures that support them. Only 30% of brands have adopted customer care processes and tools to actively engage on social. There’s a gap to fill, and an opportunity for those that do.</p> <h4 class="data-section-text fw-normal ff-roboto c--text-inverse f600 mt650">Reimagine your team</h4> <p class="data-section-text f300 f400-ns mt450">Social’s role has expanded well beyond marketing. Yet despite a consistent exchange of information, 43% of social teams still feel siloed from other departments. </p> </div> <div class="bg--yellow-100 py600"> <div class="mw-83p-m mw-83p-xm mx-auto px450 flex flex-column flex-row-m flex-row-xm items-center justify-between relative"> <div class="db w-100p h-auto"> <h4 class="ff-roboto fw-normal f600 mb500 mb-100-m mb-100-xm mw-58p-m mw-58p-xm">Marketers’ POV on social’s business-wide influence</h4> <picture> <source media="(max-width: 720px)" srcset="https://media.sproutsocial.com/uploads/Index23_Mobile-marketers-POV-data-visual@2x.png" /> <source media="(min-width: 721px)" srcset="https://media.sproutsocial.com/uploads/Index23_Tablet-Marketers-POV-data-visual@2x.png" /> <img src="https://media.sproutsocial.com/uploads/Index23_Tablet-Marketers-POV-data-visual@2x.png" alt="" /> </picture> <p class="screenreader">76% agree our team’s social insights inform other departments</p> <p class="screenreader">65% agree other departments inform our social efforts</p> <p class="screenreader">43% social teams still feel siloed</p> </div> </div> </div> </section> <section class="bg--neutral-1100 c--text-inverse w-100p db dn-l"> <div class="px450 py650 py700-m py700-xm mw-83p-m mw-83p-xm mx-auto"> <h3 class="data-section-text fw-normal ff-roboto c--text-inverse f700">Prioritize the human touch (with a little help from machines)</h3> <p class="data-section-text f300 f400-ns mt450">AI and automation are actually helping marketers meet consumers’ demand for authenticity and connection. These technologies take on tedious tasks that deplete energy and free up creative space for content production and engagement. </p> </div> <div class="bg--magenta-900 py650"> <div class="mw-66p-m mw-66p-xm mx-auto px450 flex flex-column flex-row-m flex-row-xm items-center justify-between relative"> <div class="db w-100p h-auto"> <picture> <source media="(max-width: 720px)" srcset="https://media.sproutsocial.com/uploads/Index23_Mobile-AI-data-visual@2x.png" /> <source media="(min-width: 721px)" srcset="https://media.sproutsocial.com/uploads/Index23_Tablet-AI-data-visual@2x.png" /> <img src="https://media.sproutsocial.com/uploads/Index23_Tablet-AI-data-visual@2x.png" alt="" /> </picture> <p class="screenreader">81% of marketers say AI has already had a positive impact on their work</p> </div> </div> </div> </section> <section id="download" class="relative z1 bg--neutral-0 hide-b"> <div class="w-100p py650 py700-m py700-xm py750 bg--neutral-0 px450 mw900 mx-auto"> <div class="flex flex-column-reverse flex-row-l items-center"> <div class="w-100p mw-50p-l mw-90p-m mw-90p-xm mx-auto mx0-l form-container relative pa650-ns px450 py500 mt600 mt0-ns ba b--neutral-1100 br800 bw600"> <h2 class="ff-roboto fw-normal f600 px300-m px300-xm px300 mt450-l">Download the report + resources</h2> <iframe src="https://pages.connect.sproutsocial.com/CT-202309-The_Sprout_Social_Index_2023_LP-Form.html?Lead_Source_Details__c=index-2023&Lead_Source_Details_Last__c=index-2023&source=Guide+Download&form_url=https%3A%2F%2Fsproutsocial.com%2Finsights%2Findex%2F&text-default=1&success_page_override=https%3A%2F%2Fsproutsocial.com%2Finsights%2Findex%2Fsuccess%2F&cta_text_override=Download+the+report&cta_button_modifier_override=bg--neutral-1100+hover-bg--neutral-900+c--text-inverse+button+mt450+w-100p+w-auto-ns&form_modifier=js-wrap-first-and-last-name+js-shift-legal-text+js-wrap-company-fields" title="Download the report" class="db w-100p js-pardot-iframe" height="500" width="200" sandbox="allow-scripts allow-same-origin allow-forms allow-top-navigation allow-popups" frameborder="0" > </iframe> </div> <div class="w-100p mw-33p-l mw-90p-m mw-90p-xm mx-auto mb600-m mb600-xm"> <h3 class="ff-roboto fw-normal f700">Guide your team with insights into the future</h2> <p class="mt600 mt500-l f500">Download the full report to dive deeper into the data, then use the customizable deck template to share the strategic opportunities with your team and business leaders.</p> <img class="w-100p h-auto mt600 dn db-l" src="https://media.sproutsocial.com/uploads/LP_Index23-cover@2x.png" alt="" /> </div> </div> </div> </section> <section id="index-about" class="bg--neutral-1100 relative z1 px450"> <div class="mx-auto-l py700 px450 mw900 index-about-container"> <div class="w-100p mw-83p-l mx-auto"> <h2 class="ff-roboto f600 f700-l fw-normal about-text-color">About the data</h2> <p class="mt450-l mt400 about-text-color">This research was conducted online in the US and UK by Cint on behalf of Sprout Social. Participants included 1,817 consumers who follow at least five brands on social media. Additionally, 903 full-time social marketers involved in managing their brand’s social media strategy (i.e., performed the job themselves or managed someone who does) were surveyed from a cross section of US and UK businesses. Both surveys were conducted from June 12 to June 23, 2023.</p> <p class="mt400 about-text-color">Relationships between variables collected were analyzed using parametric statistics for statistical significance.</p> <div class="bb breaker py00 w-100p"></div> <h3 class="ff-roboto f600 fw-normal mt600 about-text-color">Previous Index reports</h3> <p class="mt450-l mt400 about-text-color">Want even more data? Explore past reports to see how far social has come.</p> <div class="flex flex-column flex-row-ns justify-between"> <a class="underline no-underline-l hover-underline pa450 flex flex-column flex-row-l items-center-ns ba b--neutral-1100 br800 bw600 c--neutral-1100 bg--neutral-0 mr500-ns mb500 mb0-ns" href="https://media.sproutsocial.com/uploads/The-Sprout-Social-Index-Edition-XVIII_US-Forecast.pdf" target="_blank"> <picture class="db mr450-l mb450 mb0-l index-cover-icon"> <source media="(max-width: 720px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2022_mobile@2x.png" /> <source media="(min-width: 721px) and (max-width: 959px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2022_tablet@2x.png" /> <source media="(min-width: 960px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2022@2x.png" /> <img src="https://media.sproutsocial.com/uploads/Index-icon_2022@2x.png" alt="" /> </picture> <span class="fw-bold c--neutral-1100 index-cover-text">Edition XVIII: US Forecast</span> </a> <a class="underline no-underline-l hover-underline pa450 flex flex-column flex-row-l items-center-ns ba b--neutral-1100 br800 bw600 c--neutral-1100 bg--neutral-0 mr500-ns mb500 mb0-ns" href="https://media.sproutsocial.com/uploads/Sprout-Social-Index-Edition-XVII-Accelerate.pdf" target="_blank"> <picture class="db mr450-l mb450 mb0-l index-cover-icon"> <source media="(max-width: 720px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2021_mobile@2x.png" /> <source media="(min-width: 721px) and (max-width: 959px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2021_tablet@2x.png" /> <source media="(min-width: 960px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2021@2x.png" /> <img src="https://media.sproutsocial.com/uploads/Index-icon_2022@2x.png" alt="" /> </picture> <span class="fw-bold c--neutral-1100 index-cover-text">Edition XVII: Accelerate</span> </a> <a class="underline no-underline-l hover-underline pa450 flex flex-column flex-row-l items-center-ns ba b--neutral-1100 br800 bw600 c--neutral-1100 bg--neutral-0" href="https://media.sproutsocial.com/uploads/2020-Sprout-Social-Index-Above-and-Beyond.pdf" target="_blank"> <picture class="db mr450-l mb450 mb0-l index-cover-icon"> <source media="(max-width: 720px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2020_mobile@2x.png" /> <source media="(min-width: 721px) and (max-width: 959px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2020_tablet@2x.png" /> <source media="(min-width: 960px)" srcset="https://media.sproutsocial.com/uploads/Index-icon_2020@2x.png" /> <img src="https://media.sproutsocial.com/uploads/Index-icon_2022@2x.png" alt="" /> </picture> <span class="fw-bold c--neutral-1100 index-cover-text">Edition XVI: Above & Beyond</span> </a> </div> </div> </div> </section> </div> </main> <footer class="SF bg--background relative z1 py600 pt0-ns ff-proxima-nova dn-p b--neutral-200 bt" role="contentinfo"><div 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f200" href="/travel-industry/" > Travel and Hospitality </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/software-industry/" > Computer and Software </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/retail-industry/" > Retail </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/higher-education-industry/" > Higher Education </a></li></ul></div></li><li class="mt0" aria-label="Premier Success"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/premier-success/" > Premier Success </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Solutions"> Solutions </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Solutions"><li class="mt200" aria-label="Enterprise"><a href="/enterprise/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Enterprise <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Agencies"><a href="/agencies/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Agencies <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Small and Medium Businesses"><a href="/smb/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Small and Medium Businesses <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Management"><a href="/social-media-management/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customer Care"><a href="/social-customer-service/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customer Care <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Awareness"><a href="/brand-awareness/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Brand Awareness <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Insights"><a href="/social-media-insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Insights <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Industries"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Industries" aria-expanded="false" aria-controls="Solutions-sublist8"><span id="Solutions-footer-dropdown8" class="flex items-center fw-normal">Industries</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Solutions-sublist8" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Solutions-sublist8"><li class="mt200 fw-normal"><a href="/travel-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Travel and Hospitality </a></li><li class="mt200 fw-normal"><a href="/software-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Computer and Software </a></li><li class="mt200 fw-normal"><a href="/retail-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Retail </a></li><li class="mt200 fw-normal"><a href="/higher-education-industry/" class="db c--neutral-700 hover-c--neutral-800 f200 " > Higher Education </a></li></ul></div></li><li class="mt200" aria-label="Premier Success"><a href="/premier-success/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Premier Success <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Platform-m-footer-dropdown2" aria-expanded="false" aria-controls="Platform-m-sublist2"><span id="Platform-m-footer-dropdown2" class="flex justify-between items-center w-100p"><span class="db"> Platform </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Platform-m-sublist2" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Platform"><li class="mt0" aria-label="Social Analytics"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-analytics/" > Social Analytics </a></li><li class="mt0" aria-label="Social Engagement"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-engagement/" > Social Engagement </a></li><li class="mt0" aria-label="Social Publishing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-publishing/" > Social Publishing </a></li><li class="mt0" aria-label="Social Listening"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-listening/" > Social Listening </a></li><li class="mt0" aria-label="Social Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/social-media-automation/" > Social Automation </a></li><li class="mt0" aria-label="Social Collaboration"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/features/team-collaboration/" > Social Collaboration </a></li><li class="mt0" aria-label="AI & Automation"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/ai/" > AI & Automation </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Platform"> Platform </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Platform"><li class="mt200" aria-label="Social Analytics"><a href="/features/social-media-analytics/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Analytics <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Engagement"><a href="/features/social-media-engagement/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Engagement <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Publishing"><a href="/features/social-media-publishing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Publishing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Listening"><a href="/features/social-media-listening/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Listening <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Automation"><a href="/features/social-media-automation/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Automation <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Social Collaboration"><a href="/features/team-collaboration/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Social Collaboration <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="AI & Automation"><a href="/ai/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > AI & Automation <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Integrations-m-footer-dropdown3" aria-expanded="false" aria-controls="Integrations-m-sublist3"><span id="Integrations-m-footer-dropdown3" class="flex justify-between items-center w-100p"><span class="db"> Integrations </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Integrations-m-sublist3" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Integrations"><li class="mt0" aria-label="Facebook Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/facebook/" > Facebook Management </a></li><li class="mt0" aria-label="X Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/twitter/" > X Management </a></li><li class="mt0" aria-label="Instagram Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/instagram/" > Instagram Management </a></li><li class="mt0" aria-label="LinkedIn Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/linkedin/" > LinkedIn Management </a></li><li class="mt0" aria-label="Pinterest Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/pinterest/" > Pinterest Management </a></li><li class="mt0" aria-label="TikTok Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/tiktok/" > TikTok Management </a></li><li class="mt0" aria-label="YouTube Management"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/youtube/" > YouTube Management </a></li><li class="mt0" aria-label="Salesforce"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/salesforce/" > Salesforce </a></li><li class="mt0" aria-label="All Integrations"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/integrations/" > All Integrations </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Integrations"> Integrations </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Integrations"><li class="mt200" aria-label="Facebook Management"><a href="/integrations/facebook/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Facebook Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="X Management"><a href="/integrations/twitter/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > X Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Instagram Management"><a href="/integrations/instagram/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Instagram Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="LinkedIn Management"><a href="/integrations/linkedin/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > LinkedIn Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pinterest Management"><a href="/integrations/pinterest/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pinterest Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="TikTok Management"><a href="/integrations/tiktok/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > TikTok Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="YouTube Management"><a href="/integrations/youtube/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > YouTube Management <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Salesforce"><a href="/salesforce/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Salesforce <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="All Integrations"><a href="/integrations/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > All Integrations <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Company-m-footer-dropdown4" aria-expanded="false" aria-controls="Company-m-sublist4"><span id="Company-m-footer-dropdown4" class="flex justify-between items-center w-100p"><span class="db"> Company </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Company-m-sublist4" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Company"><li class="mt0" aria-label="About Sprout"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/about/" > About Sprout </a></li><li class="mt0" aria-label="Pricing"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/pricing/" > Pricing </a></li><li class="mt0" aria-label="Contact Us"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/contact-us/" > Contact Us </a></li><li class="mt0" aria-label="Careers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/careers/" > Careers </a></li><li class="mt0" aria-label="Customers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/customers/" > Customers </a></li><li class="mt0" aria-label="Investors"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://investors.sproutsocial.com" target="_blank" > Investors </a></li><li class="mt0" aria-label="Sustainability"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/sustainability/" > Sustainability </a></li><li class="mt0" aria-label="Security"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/security/" > Security </a></li><li class="mt0" aria-label="Trust Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/trust-center/" > Trust Center </a></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Company"> Company </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Company"><li class="mt200" aria-label="About Sprout"><a href="/about/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > About Sprout <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Pricing"><a href="/pricing/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Pricing <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Contact Us"><a href="/contact-us/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Contact Us <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Careers"><a href="/careers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Careers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Customers"><a href="/customers/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Customers <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Investors"><a href="https://investors.sproutsocial.com" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" target="_blank" rel="noopener noreferrer" > Investors <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Sustainability"><a href="/sustainability/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sustainability <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Security"><a href="/security/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Security <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Trust Center"><a href="/trust-center/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Trust Center <span style="font-size:9px;" class="v-top"></span></a></li></ul></div><div class="mw-50p-ns mw-33p-m mw-33p-xm mw-16p-l px400-ns w-100p mt0"><div class="mt0 dn-ns"><button class="f200 fw-bold py300 button-reset pa0 js-accordion-button hover-c--neutral-800 flex items-center w-100p" aria-labelledby="Resources-m-footer-dropdown5" aria-expanded="false" aria-controls="Resources-m-sublist5"><span id="Resources-m-footer-dropdown5" class="flex justify-between items-center w-100p"><span class="db"> Resources </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l px200 fw-extrabold" height="14" role="img" viewBox="0 0 448 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M441.9 167.3l-19.8-19.8c-4.7-4.7-12.3-4.7-17 0L224 328.2 42.9 147.5c-4.7-4.7-12.3-4.7-17 0L6.1 167.3c-4.7 4.7-4.7 12.3 0 17l209.4 209.4c4.7 4.7 12.3 4.7 17 0l209.4-209.4c4.7-4.7 4.7-12.3 0-17z"></path></svg></span></span></button><div id="Resources-m-sublist5" role="region" hidden><nav class="Summary f200 fw-normal"><ul class="list ma0 pa0" aria-label="Resources"><li class="mt0" aria-label="The Sprout Social Index"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/index/" > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt0" aria-label="Sprout Blog"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/" > Sprout Blog </a></li><li class="mt0" aria-label="Arboretum"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://community.sproutsocial.com/" > Arboretum </a></li><li class="mt0" aria-label="Resource Center"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/insights/resources/" > Resource Center </a></li><li class="mt0" aria-label="Social Media Glossary"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/glossary/" > Social Media Glossary </a></li><li class="mt0" aria-label="Find Influencers"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/influencer-marketing/find-influencers/" > Find Influencers </a></li><li class="mt0" aria-label="Agency Partner Directory"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="/partner-directory" > Agency Partner Directory </a></li><li class="mt0" aria-label="Affiliate and Referrals"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/partnership-program/" > Affiliate and Referrals </a></li><li class="mt0" aria-label="Brand Assets"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 sl_norewrite f200" href="https://seeds.sproutsocial.com/brand-assets/" > Brand Assets </a></li><li class="f200 mt0 " aria-label="Free Social Media Tools"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown10" aria-expanded="false" aria-controls="Resources-m-sublist10"><span id="Resources-m-footer-dropdown10" class="flex items-center"> Free Social Media Tools </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist10" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist10"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/landscape/" > Landscape Image Resizer </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/templates/" > Free Social Media Templates </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/free-tools/" > All Free Social Media Tools </a></li></ul></div></li><li class="f200 mt0 " aria-label="Social Media Topics"><button class="button-reset db w-100p pa0 js-accordion-button c--neutral-700 hover-c--neutral-800 py300 flex items-center" aria-labelledby="Resources-m-footer-dropdown11" aria-expanded="false" aria-controls="Resources-m-sublist11"><span id="Resources-m-footer-dropdown11" class="flex items-center"> Social Media Topics </span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></span></button><div id="Resources-m-sublist11" role="region" hidden><ul class="list ma0 pa0 tl" aria-labelledby="Resources-sublist11"><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-scheduling-tools/" > Social Media Scheduling 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class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-roi/" > Social Media ROI </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-management/" > Social Media Management </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-marketing-strategy/" > Social Media Marketing </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-listening/" > Social Media Listening </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/business-intelligence/" > Business Intelligence </a></li><li class="mt0"><a class="db c--link-subtle hover-c--link-subtle fw-normal py300 f200" href="/insights/social-media-analytics/" > Social Media Analytics </a></li></ul></div></li></ul></nav></div></div><p class="f200 fw-semibold mt400-m mt400-xm dn db-ns" id="Resources"> Resources </p><ul class="list pl0-ns dn db-ns mt400 mt0-ns f200 fw-semibold" aria-labelledby="Resources"><li class="mt200" aria-label="The Sprout Social Index"><a href="/insights/index/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > The Sprout Social Index <span style="font-size:9px;" class="v-top">TM</span></a></li><li class="mt200" aria-label="Sprout Blog"><a href="/insights/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 " > Sprout Blog <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Arboretum"><a href="https://community.sproutsocial.com/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Arboretum <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Resource Center"><a href="/insights/resources/" class="db c--link-subtle 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f200 " > Affiliate and Referrals <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200" aria-label="Brand Assets"><a href="https://seeds.sproutsocial.com/brand-assets/" class="db c--link-subtle hover-c--link-subtle fw-normal f200 sl_norewrite" > Brand Assets <span style="font-size:9px;" class="v-top"></span></a></li><li class="mt200 " aria-label="Free Social Media Tools"><button class="button-reset db c--neutral-700 hover-c--neutral-800 f200 px0 tl w-100p js-accordion-button flex items-center" aria-label="Free Social Media Tools" aria-expanded="false" aria-controls="Resources-sublist10"><span id="Resources-footer-dropdown10" class="flex items-center fw-normal">Free Social Media Tools</span><span class="rotate-caret ml300 flex items-center"><svg class="h400 h350-l" height="10" role="img" viewBox="0 0 320 512" width="16" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" ><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 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1.7-40s-.7-26.9-1.7-40H444c2.6 12.9 4 26.3 4 40s-1.4 27.1-4 40h-77.7z"/></svg></div><span class="px300"> English </span><div class="db w100 h450 relative rotate-caret" ><svg class="db h-100p w-100p" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"/></svg></div></button><ul id="languagePickerOptions" class="list pl0 absolute bg--background b--text-inverse f500 f300-ns c--text-inverse bottom500 shadow300 z3 SL_norewrite" aria-label="Language picker" aria-hidden="true" hidden role="menu" ><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/"> English </a></li><li role="menuitem" class="mt0"><a class="hover-bg--aqua-1100 c--aqua-1100 hover-c--text-inverse db fw-bold pa300 wsnw w-100p hover-no-underline" href="/es/"> Español </a></li><li role="menuitem" 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