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USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE | JECR
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In addition, this study indicates that in an interactive augmented-reality context, consumers’ sense of ownership control and autotelic need for touch significantly influence the relationship between vivid memories and the four types of exploratory consumption behavior, based on self- referencing theory. The results of this study can assist online vendors in using augmented-reality interactive technology for establishing consumer persuasion models.</div></div></section><section class="field field-name-field-paper-key-word field-type-taxonomy-term-reference field-label-inline clearfix view-mode-full"><h2 class="field-label">Key Word: </h2><ul class="field-items"><li class="field-item even"><a href="/taxonomy/term/901" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Ownership control</a></li><li class="field-item odd"><a href="/taxonomy/term/902" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Need for touch</a></li><li class="field-item even"><a href="/taxonomy/term/903" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Vividness memories</a></li><li class="field-item odd"><a href="/taxonomy/term/904" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Augmented-reality</a></li><li class="field-item even"><a href="/taxonomy/term/905" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype="">Interactive technology (ARIT)</a></li></ul></section><section class="field field-name-field-issue-published-date field-type-datetime field-label-inline clearfix view-mode-full"><h2 class="field-label">Published Date: </h2><div class="field-items"><div class="field-item even"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2015-10-01T00:00:00+08:00">October, 2015</span></div></div></section><section class="field field-name-field-paper-full-file field-type-file field-label-above view-mode-full"><h2 class="field-label">Full File: </h2><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="http://www.jecr.org/sites/default/files/16_4_p04.pdf" type="application/pdf; length=1460064">16_4_p04.pdf</a></span></div></div></section> </div> <span property="dc:title" content="USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE" class="rdf-meta element-hidden"></span></article> </div> </div> <!-- Feed icons (RSS, Atom icons etc --> </section> <!-- /main-content --> </div> </div> <!-- /content-column --> </div> </div> <!-- /columns --> <!-- four-4x25 Gpanel --> <footer id="footer" class="clearfix" role="contentinfo"> <div id="footer-inner" class="clearfix"> <div class="region region-footer"><div class="region-inner clearfix"><div id="block-block-2" class="block block-block no-title odd first last block-count-3 block-region-footer block-2" ><div class="block-inner clearfix"> <div class="block-content content"><p class="rtecenter">JOURNAL OF ELECTRONIC COMMERCE RESEARCH</p> <p class="rtecenter">College of Business  -  California State University Long Beach </p> <p class="rtecenter">1250 Bellflower Blvd, Long Beach, CA 90840</p> <br> <p class="rtecenter">Hosted & Printed by College of Commerce, National Chengchi University</p> <p class="rtecenter">64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605</p> </div> </div></div></div></div> <p class="attribute-creator"><small class="attribution">Premium Drupal Theme by <a href="http://adaptivethemes.com">Adaptivethemes.com</a></small></p> </div> </footer> </div> <!-- /page --> </div> <!-- /texture overlay --> </body> </html>