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</section> </div> </div> </div> </div> <nav id="PageNav" class="page-nav"> <ul> <li data-index="1"> <a href="#Top" data-intercept="smoothscroll">Responsibility</a> </li> <li data-index="2"> <a href="#CircularEconomy" data-intercept="smoothscroll">Circular economy</a> </li> <li data-index="3"> <a href="#SocialImpact" data-intercept="smoothscroll">Social</a> </li> <li data-index="4"> <a href="#EnvironmentalImpact" data-intercept="smoothscroll">Environmental</a> </li> <li data-index="5"> <a href="#IMadeYourFibre" data-intercept="smoothscroll">I made your fibre</a> </li> </ul> </nav> </div> </header><main id="main" class="cf" role="main" > <article id="post-70" class="content post-70 page type-page status-publish hentry" role="article" > <header id="Top" class="content-header panel panel--full-height panel--dark" data-pagenav="true"> <picture class="picture object-fit " data-parallax="0.2" data-parallax-axis="z" data-parallax-align="parent" >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17.jpg 1200w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17.jpg 1200w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17.jpg 1200w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17.jpg 1200w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17.jpg 1200w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17-2000x1096.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17-1600x877.jpg 800w, https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17-750x411.jpg 375w" sizes="100vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17-750x411.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2017/10/Piñatex_Philippines-leaf-harvest-J.Maentz-17.jpg">  </picture> <h1 class="section__label" data-parallax-align="parent" data-parallax="-0.35"><span class="section__label__wrapper">Responsibility</span></h1> <div class="content-header__wrapper wrap--large" data-parallax="-0.5" data-parallax-align="top" data-parallax-hide="0.9"> <div class="content-header__main-block"> <h2 class="heading--1 heading--fancy">Responsibility</h2> <div class="content-header__content"> <p class="heading--5">Ananas Anam is a for-profit company with a positive social impact and low environmental impact.</p> <div class="copy--2 content-header__content__body"> <p>We aim to meet the challenges of our times by developing innovative products in which commercial success is integrated with, and promotes, social, ecological and cultural development.</p> <p>Piñatex<sup class="reg_trade">®</sup> is an innovative textile that was developed for use as a sustainable alternative to both mass-produced leather and polluting synthetic materials, offering a better choice for a better future.</p> </div> <a href="#MainContent" class="button" data-intercept="smoothscroll"> Find out more <span class="icon-arrow icon-arrow--circled icon-arrow--down"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> </a> </div> </div> </div> <a href="#MainContent" data-intercept="smoothscroll" class="section__label section__label--right content__quickskip" > <span class="section__label__wrapper"> <span class="content__quickskip__wrapper"> Explore <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> </span> </a> </header> <section id="MainContent" class="content__main" itemprop="mainContentOfPage"> <section class="responsibility__circularEconomy panel panel--padded" id="CircularEconomy" data-pagenav="true"> <h2 class="section__label" data-parallax-align="parent" data-parallax="-0.35"><span class="section__label__wrapper">Circular Economy</span></h2> <div class="responsibility__circularEconomy__grid wrap--large" data-ifjs="transition" data-ifjs-class="slide-up"> <div class="responsibility__circularEconomy__grid__image"> <picture class="picture " >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg 500w, https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart-750x750.jpg 375w" sizes="50vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart-750x750.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2017/10/economy_chart.jpg">  </picture> </div> <div class="responsibility__circularEconomy__grid__content"> <h3 class="heading--1 heading--fancy">Circular Economy</h3> <p>Ananas Anam is a certified B-Corporation and works to the values of a circular economy, combining research and innovation to enhance the well-being of the earth and its people throughout the entire life cycle of the product.</p> <p>Being B-Corp certified means that we strive to do business better, balancing people, planet and profit. The B-Corp certification measures our efforts and verifies that we meet high social and environmental standards, from farm to factory.</p> <a class="link--underlined copy--easy-5" href="https://bcorporation.uk/">Learn more</a> </div> </section> <section class="responsibility__socialImpact panel panel--padded" id="SocialImpact" data-pagenav="true"> <h2 class="section__label" data-parallax-align="parent" data-parallax="-0.35"><span class="section__label__wrapper">Social Impact</span></h2> <div class="responsibility__socialImpact__grid wrap--large" data-ifjs="transition" data-ifjs-class="slide-up"> <div class="responsibility__socialImpact__grid__content responsibility__socialImpact__grid__content--1"> <h3 class="heading--1 heading--fancy">Social Impact</h3> <p class="heading--5 important">Ananas Anam supports rural farming communities by working directly with farming cooperatives to create an additional stream of income to pineapple farmers.<p> <div class="copy--3"> <p>Piñatex<sup class="reg_trade">®</sup> is made from the leaves of the pineapple plant, the byproduct of the fruit industry, which are traditionally discarded or burned. Adding value to this waste has created a new source of income for farming communities who otherwise rely on a seasonal harvest. Once the fibre has been stripped from the leaf the leftover biomass can be retained to use as a natural fertiliser or bio-fuel, offering a further environmental prospect.</p> <p>We currently work with farming communities in the Philippines, and as we develop will have the opportunity to work with other pineapple growing countries, supporting local economies and strengthening their exports.</p> </div> </div> <div class="responsibility__socialImpact__grid__images responsibility__socialImpact__grid__images--1"> <div class="image-holder responsibility__socialImpact__grid__image responsibility__socialImpact__grid__image"> <div class="responsibility__socialImpact__parallax-image" data-parallax="0.1"> <picture class="picture " >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves-1600x1599.jpg 800w, https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves-750x750.jpg 375w" sizes="45vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves-750x750.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2020/03/lare-sqaure-woman-with-leaves.jpg">  </picture> </div> </div> <span class="section__label section__label--right" data-parallax-align="parent" data-parallax="-0.1"aria-hidden="true"style="top: 0%;"><span class="section__label__wrapper">Social Impact</span></span> <div class="image-holder responsibility__socialImpact__grid__image responsibility__socialImpact__grid__image--small"> <div class="responsibility__socialImpact__parallax-image" data-parallax="0.2"> </div> </div> </div> <div class="responsibility__socialImpact__grid__images responsibility__socialImpact__grid__images--2" > <div class="image-holder responsibility__socialImpact__grid__image"> <div class="responsibility__socialImpact__parallax-image" data-parallax="0.1"> <picture class="picture " >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg 707w, https://www.ananas-anam.com/wp-content/uploads/2020/03/smile-750x750.jpg 375w" sizes="45vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2020/03/smile-750x750.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2020/03/smile.jpg">  </picture> </div> </div> <div class="image-holder responsibility__socialImpact__grid__image responsibility__socialImpact__grid__image--small"> <div class="responsibility__socialImpact__parallax-image" data-parallax="0.2"> </div> </div> </div> <div class="responsibility__socialImpact__grid__content responsibility__socialImpact__grid__content--2" data-ifjs="counter" data-ifjs-class="counter"> <h3 class="figure"><span class="counter-child">10</span><span class="percentage">%</span></h3> <p class="copy--2 copy--bold">of Philippines taken up with agriculture <a href="" class="responsibility__socialImpact__link"></a> </p> </div> </div> </section> <section class="panel panel--dark panel--padded-large panel--parallax"> <picture class="picture object-fit " data-parallax="-0.5" data-parallax-align="parent" >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field-1600x1066.jpg 800w, https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field-750x500.jpg 375w" sizes="50vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field-750x500.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2020/03/DRONE-field.jpg">  </picture> <h3 class="heading--2 wrap" data-ifjs="transition" data-ifjs-class="slide-up">Piñatex<sup class="reg_trade">®</sup> provides an additional income stream to pineapple farming communities.</h3> </section> <section class="responsibility__EnvironmentalImpact panel panel--padded" id="EnvironmentalImpact" data-pagenav="true"> <h2 class="section__label" data-parallax-align="parent" data-parallax="-0.35"><span class="section__label__wrapper">Environmental Impact</span></h2> <div data-ifjs="transition" data-ifjs-class="slide-up"> <h3 class="heading--1 heading--fancy">Environmental Impact</h3> <div class="responsibility__EnvironmentalImpact__grid wrap--large"> <div class="responsibility__EnvironmentalImpact__grid__content--left heading--3-v2"> <p>Leather has been used for thousands of years, however as the industry demands more – and cheaper – supply, its production has become environmentally unsustainable.</p> </div> <div class="responsibility__EnvironmentalImpact__grid__content--right"> <p><p>Tanning is a complicated process, involving approximately 20 stages and 250 chemicals (including toxins and heavy metals such as hexavelent chromium, aldehyde, cyanide, zinc and lead) to halt decomposition, which are extremely damaging to both people and the environment.</p> <p>Synthetic alternatives such as PVC (polyvinyl chloride) are not the solution, as these are ecologically toxic to both produce and dispose of.</p> <p>Piñatex<sup class="reg_trade">®</sup> addresses these issues as a sustainably sourced textile, made from a natural waste product, created low water use and low production waste, containing no harmful chemicals or animal products.</p> </p> </div> </div> </div> <div class="responsibility__EnvironmentalImpact__grid ifjs-primed cascade-hold wrap--large" data-ifjs="cascade" data-ifjs-class="cascade"> <div class="responsibility__EnvironmentalImpact__grid__table--left cascade-child"> <div class="table-heading copy--bold"> <p>Piñatex<sup class="reg_trade">®</sup></p> </div> <div> <ul> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> No additional environmental resources required for raw material. </span> </li> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> No chemicals on the Cradle2cradle list of banned substances used in production. </span> </li> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> Closed loop production – residual leaf biomass is used as natural fertilizer/biofuel. </span> </li> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> Non-woven mesh is biodegradable. </span> </li> </ul> </div> </div> <div class="responsibility__EnvironmentalImpact__grid__table--spacer cascade-child">V<span class="accessiblyhidden">ersus</span></div> <div class="responsibility__EnvironmentalImpact__grid__table--right cascade-child"> <div class="table-heading copy--bold"> <p>Leather & synthetic alternatives</p> </div> <div> <ul> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> Heavy use of resources including land, water, food and fuel. </span> </li> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> Toxic chemicals used in tanning and production have detrimental impact on health and environment. </span> </li> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> High waste mass from tanning process. </span> </li> <li> <span class="icon-arrow icon-arrow"> <picture class="picture " >  <img src="https://www.ananas-anam.com/wp-content/uploads/2017/10/arrow-right.svg" alt="" class="picture " >  </picture> </span> <span class="list-item"> Synthetic materials take many years to degrade, releasing toxins. </span> </li> </ul> </div> </div> </div> </section> <section class="responsibility__composition panel panel--padded-large panel--dark panel--parallax"> <picture class="picture object-fit " data-parallax="-0.5" data-parallax-align="parent" >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg 866w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves-1600x1065.jpg 800w, https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves-750x499.jpg 375w" sizes="50vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves-750x499.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2020/03/banner-image-leaves.jpg">  </picture> <div data-ifjs="transition" data-ifjs-class="slide-up"> <div class="responsibility__composition__grid" data-ifjs="cascade" data-ifjs-class="cascade"> <div class="responsibility__composition__grid__figure--plant cascade-child" data-ifjs="counter" data-ifjs-class="counter"> <span class="number counter-child">16</span><span class="info copy--1">Pineapple plants</span> </div> <div class="responsibility__composition__grid__figure--spacer"> or </div> <div class="responsibility__composition__grid__figure--leaves cascade-child" data-ifjs="counter" data-ifjs-class="counter"> <span class="number counter-child">480</span><span class="info copy--1">Pineapple leaves</span> </div> <div class="responsibility__composition__grid__figure--spacer2">=</div> <div class="responsibility__composition__grid__figure--answer cascade-child" data-ifjs="counter" data-ifjs-class="counter"> <span class="number counter-child"> 1 </span> <span class="info copy--1"> Square metre of Piñatex® </span> </div> </div> </div> </section> <section class="responsibility__made panel panel--padded" id="IMadeYourFibre" data-pagenav="true"> <h2 class="section__label section__label--right" data-parallax-align="parent" data-parallax="-0.35"><span class="section__label__wrapper">Transparent supply chain</span></h2> <div class="wrap--large" data-ifjs="transition" data-ifjs-class="slide-up"> <h3 class="heading--1 heading--fancy">Transparent supply chain</h3> <div class="image_holder--circle"> <picture class="picture object-fit " >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg 794w, https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile-750x594.jpg 375w" sizes="(min-width: 80em) 20rem, (min-width: 60em) 25vw, 15rem" > <img src="https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile-750x594.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2020/04/leaf-collection-smile.jpg">  </picture> </div> <p>We are proud to work directly with the people involved throughout our supply chain, so can tell you <a href="https://www.instagram.com/explore/tags/WhoMadeYourFibre/" target="_blank" rel="noopener"><strong>#WhoMadeYourFibre</strong></a>.</p> </div> </section> <section class="parallax__panel panel panel--padded-large panel--dark panel--parallax"> <picture class="picture object-fit " data-parallax="-0.5" data-parallax-align="parent" >  <source srcset="https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website.jpg 1224w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website.jpg 1224w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website.jpg 1224w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website.jpg 1224w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website.jpg 1224w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website-2000x1334.jpg 1000w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website-1600x1067.jpg 800w, https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website-750x500.jpg 375w" sizes="50vw" > <img src="https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website-750x500.jpg" alt="" data-high-res="https://www.ananas-anam.com/wp-content/uploads/2020/03/a-website.jpg">  </picture> <p class="heading--2 wrap" data-ifjs="transition" 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