Marketing with Alessandra

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_org_guest_company_overview"> <meta name="robots" content="max-image-preview:large, noarchive"> <meta name="bingbot" content="nocache"> <meta name="linkedin:pageTag" content="noncanonical_subdomain=control"> <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.2264" data-call-tree-id="AAYuUzUo5yFP7eGaaIvr1g==" data-multiproduct-name="organization-guest-frontend" data-service-name="organization-guest-frontend" data-browser-id="f390e4d9-dbcc-4ea4-81b9-47bf242a00fa" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:d_org_guest_company_overview;M6jdZuYTTQqnvIFP4cNwxQ==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0" data-msafdf-lib="https://static.licdn.com/aero-v1/sc/h/80ndnja80f2uvg4l8sj2su82m" data-should-use-full-url-in-pve-path="true" data-dna-member-lix-treatment="enabled" data-human-member-lix-treatment="control" data-dfp-member-lix-treatment="control" data-sync-apfc-headers-lix-treatment="control" data-sync-apfc-cb-lix-treatment="enabled"> <link rel="canonical" href="https://www.linkedin.com/company/alessandra-atria">    <meta property="al:android:url" content="https://www.linkedin.com/company/alessandra-atria"> <meta property="al:android:package" content="com.linkedin.android"> <meta property="al:android:app_name" content="LinkedIn"> <meta property="al:ios:url" content="https://www.linkedin.com/company/alessandra-atria"> <meta property="al:ios:app_store_id" content="288429040"> <meta property="al:ios:app_name" content="LinkedIn"> <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials"> <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/al2o9zrvru7aqj8e1x2rzsrca"> <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <title>Marketing with Alessandra | LinkedIn</title> <meta name="description" content="Marketing with Alessandra | 76 followers on LinkedIn. Unlocking Your Brand&#39;s Potential: One Strategy at a Time! | 🚀 Elevating Your Brand with Strategic Marketing 📈 As a dedicated marketing consultant, I&#39;m passionate about turning your business aspirations into remarkable achievements. My approach blends creativity with data-driven analysis, transforming insights into actionable plans that not only resonate with your target audience but also deliver quantifiable returns on investment. 🚀 Whether it&#39;s optimizing campaigns, extending your market reach, crafting captivating marketing strategies, or boosting brand visibility, my commitment lies in helping your business thrive in today&#39;s dynamic marketing landscape. My mission?"> <meta property="og:title" content="Marketing with Alessandra | LinkedIn"> <meta property="og:description" content="Marketing with Alessandra | 76 followers on LinkedIn. Unlocking Your Brand&#39;s Potential: One Strategy at a Time! | 🚀 Elevating Your Brand with Strategic Marketing 📈 As a dedicated marketing consultant, I&#39;m passionate about turning your business aspirations into remarkable achievements. My approach blends creativity with data-driven analysis, transforming insights into actionable plans that not only resonate with your target audience but also deliver quantifiable returns on investment. 🚀 Whether it&#39;s optimizing campaigns, extending your market reach, crafting captivating marketing strategies, or boosting brand visibility, my commitment lies in helping your business thrive in today&#39;s dynamic marketing landscape. My mission?"> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_200_200/company-logo_200_200/0/1698242815887?e=2147483647&v=beta&t=4TEP8Weo4BqUXIyQkuIdKKeCrUIOT9Gmp0cN8PRzq0g"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.linkedin.com/company/alessandra-atria"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@linkedin"> <meta name="twitter:title" content="Marketing with Alessandra | LinkedIn"> <meta name="twitter:description" content="Marketing with Alessandra | 76 followers on LinkedIn. Unlocking Your Brand&#39;s Potential: One Strategy at a Time! | 🚀 Elevating Your Brand with Strategic Marketing 📈 As a dedicated marketing consultant, I&#39;m passionate about turning your business aspirations into remarkable achievements. My approach blends creativity with data-driven analysis, transforming insights into actionable plans that not only resonate with your target audience but also deliver quantifiable returns on investment. 🚀 Whether it&#39;s optimizing campaigns, extending your market reach, crafting captivating marketing strategies, or boosting brand visibility, my commitment lies in helping your business thrive in today&#39;s dynamic marketing landscape. My mission?"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_200_200/company-logo_200_200/0/1698242815887?e=2147483647&v=beta&t=4TEP8Weo4BqUXIyQkuIdKKeCrUIOT9Gmp0cN8PRzq0g"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/organization-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/organization-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/6rtbq5y8o1vu675o2u4qn9g2k"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@context":"http://schema.org","@type":"Organization","name":"Marketing with Alessandra","url":"https://www.linkedin.com/company/alessandra-atria","description":"🚀 Elevating Your Brand with Strategic Marketing 📈\n\nAs a dedicated marketing consultant, I'm passionate about turning your business aspirations into remarkable achievements.\n\nMy approach blends creativity with data-driven analysis, transforming insights into actionable plans that not only resonate with your target audience but also deliver quantifiable returns on investment. 🚀\n\nWhether it's optimizing campaigns, extending your market reach, crafting captivating marketing strategies, or boosting brand visibility, my commitment lies in helping your business thrive in today's dynamic marketing landscape.\n\nMy mission? To convert every marketing challenge into a stepping stone for success.\n\n🔮 What I Bring to Your Business 🔮\n\n🎯 Strategic Expertise: I can envision the bigger picture and craft data-backed strategies that connect the dots. Whether your goals involve raising brand awareness, increasing conversions, or expanding your market presence, I've got you covered.\n\n💡 Creative Excellence: I believe that marketing is a blend of art and science. My creative prowess, paired with a data-centric approach, ensures that each campaign is not just effective but also engaging.\n\n🌐 Digital Proficiency: In the ever-evolving digital realm, I keep pace with the latest trends and technologies. From SEO mastery to social media wizardry and website development, I leverage these tools to keep your brand at the forefront.\n\n🤝 Collaborative Partner: Success is a team effort. I thrive on collaboration, working closely with cross-functional teams to turn strategies into reality and deliver exceptional outcomes.\n\n📈 Proven Track Record: Numbers speak volumes. I've steered numerous businesses through their marketing journeys and I'm always eager to take on more challenges.\n\n🌟 Let's Connect 🌟\n\nI'm always open to networking, sharing insights, and exploring fresh opportunities. \nTogether, we can shape a bright future for your brand.\n\nLet's have a chat! \nAlessandra.atria@gmail.com","numberOfEmployees":{"value":1,"@type":"QuantitativeValue"},"logo":{"contentUrl":"https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_200_200/company-logo_200_200/0/1698242815887?e=2147483647&v=beta&t=4TEP8Weo4BqUXIyQkuIdKKeCrUIOT9Gmp0cN8PRzq0g","description":"Marketing with Alessandra","@type":"ImageObject"},"slogan":"Unlocking Your Brand's Potential: One Strategy at a Time!","sameAs":"https://marketingwithaless.wixsite.com/marketing-alessandra"}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header 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class="line-clamp-2">Unlocking Your Brand's Potential: One Strategy at a Time!</span> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">  <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&fromSignIn=true&trk=top-card_top-card-secondary-button-top-card-secondary-cta" data-tracking-control-name="top-card_top-card-secondary-button-top-card-secondary-cta" data-tracking-will-navigate> Follow </a> </div> </div> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full top-card-layout__entity-info--right-column ml-details-container-padding max-w-[288px] babybear:my-2 babybear:ml-0"> <ul>    </ul> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 top-card-layout__ellipsis-menu mr-1 papabear:mt-0.5 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text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this company </a>  </li>  </ul>  </div> </div>  </div> </section> <div class="details mx-details-container-padding">  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 text-color-text" data-test-id="about-us">  <h2 class="core-section-container__title section-title"> About us </h2>  <div class="core-section-container__content break-words"> <p class="break-words whitespace-pre-wrap text-color-text" data-test-id="about-us__description"> 🚀 Elevating Your Brand with Strategic Marketing 📈 As a dedicated marketing consultant, I'm passionate about turning your business aspirations into remarkable achievements. My approach blends creativity with data-driven analysis, transforming insights into actionable plans that not only resonate with your target audience but also deliver quantifiable returns on investment. 🚀 Whether it's optimizing campaigns, extending your market reach, crafting captivating marketing strategies, or boosting brand visibility, my commitment lies in helping your business thrive in today's dynamic marketing landscape. My mission? To convert every marketing challenge into a stepping stone for success. 🔮 What I Bring to Your Business 🔮 🎯 Strategic Expertise: I can envision the bigger picture and craft data-backed strategies that connect the dots. Whether your goals involve raising brand awareness, increasing conversions, or expanding your market presence, I've got you covered. 💡 Creative Excellence: I believe that marketing is a blend of art and science. My creative prowess, paired with a data-centric approach, ensures that each campaign is not just effective but also engaging. 🌐 Digital Proficiency: In the ever-evolving digital realm, I keep pace with the latest trends and technologies. From SEO mastery to social media wizardry and website development, I leverage these tools to keep your brand at the forefront. 🤝 Collaborative Partner: Success is a team effort. I thrive on collaboration, working closely with cross-functional teams to turn strategies into reality and deliver exceptional outcomes. 📈 Proven Track Record: Numbers speak volumes. I've steered numerous businesses through their marketing journeys and I'm always eager to take on more challenges. 🌟 Let's Connect 🌟 I'm always open to networking, sharing insights, and exploring fresh opportunities. Together, we can shape a bright future for your brand. Let's have a chat! Alessandra.atria@gmail.com </p> <dl class="mt-6"> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__website"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Website </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="about_website" href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmarketingwithaless%2Ewixsite%2Ecom%2Fmarketing-alessandra&urlhash=e9yY&trk=about_website" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="websiteLinkDescription"> https://marketingwithaless.wixsite.com/marketing-alessandra <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> <p class="hidden" id="websiteLinkDescription">External link for Marketing with Alessandra</p> </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__industry"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Industry </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Marketing Services </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__size"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Company size </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 1 employee </dd> </div>  <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__organizationType"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Type </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Self-Employed </dd> </div>  <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__specialties"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Specialties </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> marketing strategy, Brand Awareness, Digital Marketing, Social Media Strategy, Content Strategy, and Content Writing </dd> </div> </dl> </div> </section>    <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 updates" data-test-id="updates">  <h2 class="core-section-container__title section-title"> Updates </h2>  <div class="core-section-container__content break-words"> <ul class="updates__list"> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_why-ai-and-non-marketers-shouldnt-run-your-activity-7279466793247596544-Nzx2" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 1"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7279466793247596544" data-featured-activity-urn="urn:li:activity:7279466793247596544" data-attributed-urn="urn:li:ugcPost:7275107954796769280" data-id="main-feed-card">  <p class="!text-sm text-color-text mb-1 pb-[10px] border-b-1 border-solid border-color-border-faint main-feed-activity-card__header mx-main-feed-card-no-gutter px-main-feed-card-no-gutter"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-reaction-header" class="link-styled" data-tracking-control-name="organization_guest_main-feed-card_feed-reaction-header" data-tracking-will-navigate="true" target="_self">Marketing with Alessandra</a> reposted this </p> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7279466793247596544" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">🚨 NEW BLOG ALERT 🚨 Ever wondered what happens when Jeff in Sales decides he’s a content writer because he once got 12 likes on a LinkedIn post? Or when AI is let loose without a marketer to supervise? Spoiler: it’s a recipe for tone-deaf disaster. 🚒 In my latest blog: " Why AI and Non-Marketers Shouldn’t Run Your Content Strategy", I go on a (very polite, somehow) rant about: 🤖 Why ChatGPT is a tool, not a replacement. 🧠 Why content writing should stay with the professionals. 🙅♂️ And why owning a toolbox doesn't make you a carpenter (metaphorically speaking). Plus, some tips to ensure your content doesn’t sound like it was written by a chatbot stuck in 2019. 📖 Check it out 👇 And let me know—are you team “AI sidekick” or team “leave it to the marketers”? Disclaimer: no Jeffs in sales were harmed in the writing of this blog 😉 </p>  </div>  <a href="https://www.linkedin.com/pulse/why-ai-non-marketers-shouldnt-run-your-content-strategy-atria-ok8me?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Why AI and Non-Marketers Shouldn’t Run Your Content Strategy" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEvnajNZh6kSg/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1734511466251?e=2147483647&v=beta&t=8XHG2qMbYjPn0E0SOEkgiIpEW6kC9KcGF8ktbuz_0ss" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Why AI and Non-Marketers Shouldn’t Run Your Content Strategy </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> Alessandra Atria on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_email-marketing-the-dos-and-dont-activity-7269636559535058945-9hHw" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 2"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7269636559535058945" data-featured-activity-urn="urn:li:activity:7269636559535058945" data-attributed-urn="urn:li:ugcPost:7237365509153853441" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7269636559535058945" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7122949763011854337" data-activity-urn="urn:li:activity:7140309328351109123" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary"><a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femailmarketing&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#EmailMarketing</a> remains a powerful tool for connecting with your audience. However, success in this arena depends on understanding the do's and don'ts that can make or break your <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcampaigns&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#campaigns</a>. 👈 Here's my quick guide on Do's and Don'ts. Is it helpful? Don't be shy, click that share button 😏😏😏</p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. An accessible version of the document is available in full screen mode."}},"context":"native-document","doc":{"authorTitle":"Marketing with Alessandra","authorSubtitle":"76 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href="https://www.linkedin.com/posts/alessandra-atria_content-repurposing-why-youre-missing-out-activity-7265287948793692160-TX3v" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 3"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7265287948793692160" data-featured-activity-urn="urn:li:activity:7265287948793692160" data-attributed-urn="urn:li:ugcPost:7237365820488654849" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7265287948793692160" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary 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href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">If you're a <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketer&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#marketer</a> like me, you'll be familiar with the challenges of consistently producing fresh content. And what a shame is it to have spent hours, if not days, researching planning and writing <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontent&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#content</a>, for then it only having a short life. 😱😱😱 Strategically repackaging and reusing our existing content can really help keep you relevant and in front of your audience. (Plus the added bonus of not going insane with all the work on your to-do list!!!) I talk about Content repurposing in my latest blog. 👇 Have a read and let me know if you agree in the comments.💬💬💬 <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentmarketing&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#contentmarketing</a> </p>  </div>  <a href="https://www.linkedin.com/pulse/content-repurposing-why-youre-missing-out-you-dont-alessandra-atria-fuoke?trk=organization_guest_main-feed-card_reshare_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Content repurposing: why you’re missing out if you don’t. " class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFw8NUhNiMXqA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1695389922697?e=2147483647&v=beta&t=xDKY4szL-0GhLrKRugIYRDlzOtPnTlVH8Snv9i14KxQ" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Content repurposing: why you’re missing out if you don’t. </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> Alessandra Atria on LinkedIn </h3> </header>  </section> </a> </article>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid 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h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_stop-breathing-through-your-teeth-and-let-activity-7263113581901090816-FvgX" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 4"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7263113581901090816" data-featured-activity-urn="urn:li:activity:7263113581901090816" data-attributed-urn="urn:li:ugcPost:7237365727106666497" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7263113581901090816" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7122947756565880832" data-activity-urn="urn:li:activity:7145428052641026048" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">If you're a marketer like me, at some point in your career you probably had to fight the "Marketing is not fluff" fight. After many years working in the industry, I still believe <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#Marketing</a> is a fundamental part of a business and can bring amazing results when allowed some breathing space. I talk more about it in my blog 👇 <a class="link" href="https://lnkd.in/e-BUJBne?trk=organization_guest_main-feed-card_reshare-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>https://lnkd.in/e-BUJBne</a> I'd love to hear your thoughts and experiences in the comments 💬</p>  </div>  <a href="https://www.linkedin.com/pulse/stop-breathing-through-your-teeth-let-marketers-do-job-atria-vbsge?trk=organization_guest_main-feed-card_reshare_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Stop breathing through your teeth and let your marketers do their job." class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHiSsIgua54DA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1694429200923?e=2147483647&v=beta&t=c3LsqooMYTVK0Foo_FqKj0FMze0vJdtqPTs6yZCfa3E" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Stop breathing through your teeth and let your marketers do their job. </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> Alessandra Atria on LinkedIn </h3> </header>  </section> </a> </article>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_stop-finding-excuses-and-jump-on-the-employee-activity-7262026406249820160-eyMK" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 5"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7262026406249820160" data-featured-activity-urn="urn:li:activity:7262026406249820160" data-attributed-urn="urn:li:ugcPost:7237365633779142656" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7262026406249820160" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7140341009715978241" data-activity-urn="urn:li:activity:7142491201340862464" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Everyone talks about it, but few get it right. <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Femployeeengagement&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#EmployeeEngagement</a> is often overlooked and relegated to ✅ tick-box exercises. So, where to start? Read my blog 👇 </p>  </div>  <a href="https://www.linkedin.com/pulse/stop-finding-excuses-jump-employee-engagement-wagon-alessandra-atria-jnrie?trk=organization_guest_main-feed-card_reshare_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Stop finding excuses and jump on the employee engagement wagon." class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFk5Oz0wKu4tw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1702389683212?e=2147483647&v=beta&t=bGQJBklupTysPDGpveaMAwGZ0qFxB0ZhSdeQvCbo9zg" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Stop finding excuses and jump on the employee engagement wagon. </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> Alessandra Atria on LinkedIn </h3> </header>  </section> </a> </article>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="1 Reaction" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="1" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 1 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_marketing-strategy-where-to-start-activity-7259489675386523648-rF8S" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 6"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7259489675386523648" data-featured-activity-urn="urn:li:activity:7259489675386523648" data-attributed-urn="urn:li:ugcPost:7237365107830198273" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> 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data-attributed-urn="urn:li:ugcPost:7122948677706371072" data-activity-urn="urn:li:activity:7138127447085985792" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Marketing success starts with a solid strategy. Define your goals, target audience, and unique value proposition. 🚀 <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingstrategy&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#MarketingStrategy</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingbestpractices&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#MarketingBestPractices</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. 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href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_equality-equity-and-inclusivitywhat-do-activity-7254829516370399234-aLvG" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 7"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7254829516370399234" data-featured-activity-urn="urn:li:activity:7254829516370399234" data-attributed-urn="urn:li:ugcPost:7254829439908249601" data-id="main-feed-card">  <p class="!text-sm text-color-text mb-1 pb-[10px] border-b-1 border-solid border-color-border-faint main-feed-activity-card__header mx-main-feed-card-no-gutter px-main-feed-card-no-gutter"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-reaction-header" class="link-styled" data-tracking-control-name="organization_guest_main-feed-card_feed-reaction-header" data-tracking-will-navigate="true" target="_self">Marketing with Alessandra</a> reposted this </p> <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7254829516370399234" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">I am so proud to see my blog: "Equality, equity and inclusivity…What do they mean?" featured as further read in <a class="link" href="https://uk.linkedin.com/in/nick-drake-knight-a53458?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Nick Drake-Knight</a> latest book: Alphabet Management! In case you've missed it, read it below! 👀 And don't miss out on Nick's book - you can buy it here 👉 <a class="link" href="https://lnkd.in/gX4Vwq8c?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gX4Vwq8c</a> You can also see more of my blogs here 👇 <a class="link" href="https://lnkd.in/gEWz9ijF?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gEWz9ijF</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fequality&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#equality</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fequity&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#equity</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Finclusivity&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#inclusivity</a></p>  </div>  <a href="https://www.linkedin.com/pulse/equality-equity-inclusivitywhy-important-alessandra-atria?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Equality, equity and inclusivity…What do they mean?" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHziBYnLFX3hg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1691664470530?e=2147483647&v=beta&t=Ius3yMlVxfTG4X-O-uO7yJg0a9XZ8ieaqJWn5A6L9zw" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Equality, equity and inclusivity…What do they mean? </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> Alessandra Atria on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="17 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="17" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 17 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " 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href="https://www.linkedin.com/posts/alessandra-atria_how-to-build-a-marketing-campaign-activity-7254401125104205825-4qiF" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 8"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7254401125104205825" data-featured-activity-urn="urn:li:activity:7254401125104205825" data-attributed-urn="urn:li:ugcPost:7237365295265247233" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7254401125104205825" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7126144232091725824" data-activity-urn="urn:li:activity:7140029998928666624" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">How to build a <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingcampaign&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#MarketingCampaign</a>? Not all campaigns are the same, but they all need to start somewhere, here are a few best practices to follow when getting started. 👇 🤞 </p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. An accessible version of the document is available in full screen mode."}},"context":"native-document","doc":{"authorTitle":"Alessandra Atria","authorSubtitle":"Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/alessandra-atria_the-power-of-storytelling-in-content-marketing-activity-7252226877384265728-B_KV" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 9"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7252226877384265728" data-featured-activity-urn="urn:li:activity:7252226877384265728" data-attributed-urn="urn:li:ugcPost:7237365212125827073" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_100_100/company-logo_100_100/0/1698242815887?e=2147483647&v=beta&t=Q4vcXz0ZVe5Y_k3MxVDjRgrqSeYl-pbbPA-yClxVHRU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for Marketing with Alessandra, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/alessandra-atria?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for Marketing with Alessandra" data-tracking-will-navigate> Marketing with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falessandra-atria&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7252226877384265728" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7108442528483291136" data-activity-urn="urn:li:activity:7138625721085673472" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Storytelling in <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcontentmarketing&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#contentmarketing</a> is more than just a buzzword; it's a powerful tool that can captivate, connect, and ultimately convert your target audience. Do you use it? I talk about the benefits of <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fstorytellinginmarketing&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#storytellinginmarketing</a> in my latest blog, let me know if you agree or if it's just a bunch of fluff that I'm talking about!!! 😁 Read below 👇 </p>  </div>  <a href="https://www.linkedin.com/pulse/power-storytelling-content-marketing-alessandra-atria-py8fc?trk=organization_guest_main-feed-card_reshare_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="The Power of Storytelling in Content Marketing" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGDXFrf5MaAsQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1694783991806?e=2147483647&v=beta&t=pGcof6pfbEsvxVjWIzxiHwe5GeBUbat1kuQKjAYqOVs" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> The Power of Storytelling in Content Marketing </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> Alessandra Atria on LinkedIn </h3> </header>  </section> </a> </article>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex 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with Alessandra </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  76 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4mo  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul 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ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div>  <article aria-label="Reshared post" class="relative pt-1.5 px-2 pb-1 mb-1 babybear:pt-0.5 babybear:pb-0 babybear:mb-0 container-lined bg-color-background-container feed-reshare-content" data-test-id="feed-reshare-content" data-attributed-urn="urn:li:ugcPost:7121151795053096960" data-activity-urn="urn:li:activity:7137395139320143873" tabindex="0"> <div class="flex items-center font-sans" data-test-id="feed-reshare-content__entity-lockup"> <a href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-image" target="_self" class="relative" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="View profile for Alessandra Atria, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://uk.linkedin.com/in/alessandra-atria?trk=organization_guest_main-feed-card_reshare_feed-actor-name" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare_feed-actor-name" aria-label="View profile for Alessandra Atria" data-tracking-will-navigate> Alessandra Atria </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1y  </time>  </span> </div>  </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="feed-reshare-content__commentary">Good <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#marketing</a> requires time. It's an investment in the lifeblood of your business, ensuring that your products and services are not just exceptional but also known and valued by your target audience. Give it the space it deserves and watch your company flourish as a result. <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketingstrategy&trk=organization_guest_main-feed-card_reshare-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card_reshare-text" data-tracking-will-navigate>#marketingstrategy</a></p>  </div> <iframe class="h-[293px] w-main-feed-card-media" allowfullscreen frameborder="0" data-id="feed-paginated-document-content" data-delayed-url="https://media.licdn.com/embeds/native-document.html" data-native-document-config="{"action":"init","a11y":{"pagination":{"paginationValue":"Current page","paginationLength":"Total pages"},"sidepanelLeft":{"navButton":"Go to previous page of document"},"sidepanelRight":{"navButton":"Go to next page of document"},"topbar":{"cancelButton":"Exit full screen","downloadButton":"Download document"},"toolbarA11y":{"fullscreenOnButtonA11yControlText":"Enter full screen. An accessible version of the document is available in full screen mode."}},"context":"native-document","doc":{"authorTitle":"Alessandra Atria","authorSubtitle":"Marketing Consultant | Digital Strategy | Marketing Campaigns | Lead Generation | Social media | Marketing Strategies |B2B | LinkedIn Certified Marketing Insider","authorTitleUrl":"https://uk.linkedin.com/in/alessandra-atria","coverPages":[{"type":"image","config":{"src":"https://media.licdn.com/dms/image/v2/D4E1FAQHO-kjkfI_NMA/feedshare-document-cover-images_480/feedshare-document-cover-images_480/0/1697814824517?e=2147483647&v=beta&t=ZzOJxPYaUovWUNpEm827SUCk2hgBeSOqI6UtSGUV6dc"}},{"type":"image","config":{"src":"https://media.licdn.com/dms/image/v2/D4E1FAQHO-kjkfI_NMA/feedshare-document-cover-images_480/feedshare-document-cover-images_480/1/1697814824517?e=2147483647&v=beta&t=4w1VRHdo3e_CN2p-qUp77T_BSzaQO8b-wsesxVdEF3o"}},{"type":"image","config":{"src":"https://media.licdn.com/dms/image/v2/D4E1FAQHO-kjkfI_NMA/feedshare-document-cover-images_480/feedshare-document-cover-images_480/2/1697814824517?e=2147483647&v=beta&t=g7wEm08TPFqbdnYnxZFqtPUIPQJAdnjwLSTBEIt0blQ"}}],"inbugUrl":"https://www.linkedin.com/feed/update/urn:li:ugcPost:7121151795053096960","height":487,"scanUnavailableOnAccessibilityModeTitle":"Sign in to get access to 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role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="f390e4d9-dbcc-4ea4-81b9-47bf242a00fa" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/company/alessandra-atria" type="hidden"> <input name="trk" value="organization_guest_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="organization_guest_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="organization_guest_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code> <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"></code> <code id="gsiLocale" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGP5u4_MjyJrA/company-logo_200_200/company-logo_200_200/0/1698242815887?e=2147483647&v=beta&t=4TEP8Weo4BqUXIyQkuIdKKeCrUIOT9Gmp0cN8PRzq0g" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> Sign in to see who you already know at Marketing with Alessandra </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="f390e4d9-dbcc-4ea4-81b9-47bf242a00fa" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/company/alessandra-atria" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Falessandra-atria&trk=organization_guest_contextual-sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="organization_guest_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="organization_guest_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="organization_guest_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code> <code id="flagshipOrganizationTracking" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/as3vk6nnjupk6jksi4ubjd0y1" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/73uprkk6x8e7ggx3ui9j5aeag" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/zjknc3m26x2ha3j6ctgfqond" data-module-id="media-player"></script>  </body> </html>

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