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Mobile Experience Certification Exam : Google

<!DOCTYPE html> <html class="" lang="en" dir="ltr"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://skillshop.exceedlms.com/student/path/212715-mobile-experience-certification-exam","20210422150846","https://web.archive.org/","web","/_static/", "1619104126"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <link rel="alternate" href="https://web.archive.org/web/20210422150846/https://skillshop.exceedlms.com/student/path/212715-mobile-experience-certification-exam" hreflang="en"/> <link rel="icon" type="image/png" href="https://web.archive.org/web/20210422150846im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/favicons/9/small/googleg_standard_color_32dp.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&amp;Signature=1Xp0IbXDJuEoettPEogHs5%2BHhDo%3D&amp;Expires=1619107726" sizes="16x16"> <link rel="icon" type="image/png" href="https://web.archive.org/web/20210422150846im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/favicons/9/medium/googleg_standard_color_32dp.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&amp;Signature=eGn0edHRX2HdhFSWj0S%2Bv91nOLw%3D&amp;Expires=1619107726" sizes="32x32"> <link rel="icon" type="image/png" href="https://web.archive.org/web/20210422150846im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/favicons/9/large/googleg_standard_color_32dp.png?GoogleAccessId=GOOG1EIO7LXRUFV35UXSWKJ3AWMYHZUVNMYIAMGSBIFYEF2AMYYAY4Y4Y5PKA&amp;Signature=CNOfT%2BSDGwir7YBfF2IeFggq%2F7Q%3D&amp;Expires=1619107726" sizes="96x96"> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="white"> <title>Mobile Experience Certification Exam : Google</title> <meta content="https://web.archive.org/web/20210422150846im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/organizations/branding_logos/9/full/logo-google-fullcolor-3x-464x153px.png" property="og:image"/> <link rel="stylesheet" media="all" href="https://web.archive.org/web/20210422150846cs_/https://fonts.googleapis.com/css?family=Roboto:100,100i,300,300i,400,400i,500,500i,700,700i%7CLora:regular,italic,700,700i&amp;subset=latin-ext"/> <link rel="stylesheet" media="all" href="/web/20210422150846cs_/https://skillshop.exceedlms.com/assets/google/all-a7db535001e91e9c0d595a8c1e66d0d4a29bb172cc9b6b9170e33cf70fbd2ab0.css"/> <link rel="stylesheet" media="all" href="/web/20210422150846cs_/https://skillshop.exceedlms.com/theme/9-skillshop/1619100048/styles-7d777974f2bf64295ecbb8606690cee7.css"/> <meta name="csrf-param" content="authenticity_token"/> <meta name="csrf-token" content="AZ2G+vBQv827pWV5Id7CtD2PIu/fa9gG26n74XGVEbRgYoIKGCv8pULhcW1KhRSjcibd4LYU0ym6MR6uNv9HbQ=="/> <meta name="twitter:card" content="summary"/> <meta property="og:title" content="Mobile Experience Certification Exam"/> <meta property="og:url" content="https://web.archive.org/web/20210422150846/https://skillshop.exceedlms.com/student/path/212715-mobile-experience-certification-exam"/> <meta property="og:image" content="https://web.archive.org/web/20210422150846im_/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_course_pictures/targets/647837/w550/mobile-certification-exam-activity-art.png"/> <meta property="og:site_name" content="Google"/> <meta name="description" property="og:description" content="Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior. By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to: Assess the impact of user experience beyond the click Collaborate with key partners to build a more user-focused organization Describe the core components and value of conversion rate optimization Explain the role marketers play in ensuring fast mobile experiences Explain the role marketers play in creating a seamless user experience Implement best practices to increase personalization in the user experience on mobile Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. "/> <meta name="keywords" property="og:keywords" content="External, 2020, Skillshop, Google Marketing Platform, GMP, Mobile, User Experience"/> <meta property="og:author" content="Skillshop"/> <meta property="og:article:tag" content="Google Marketing Platform Certification Exams"/> <meta property="og:article:tag" content="Google Marketing Platform"/> <meta property="og:locale" content="en"/> <link ref="alternate" hreflang="en" href="https://skillshop.exceedlms.com/student/activity/212715-mobile-experience-certification-exam"/> <link rel="canonical" href="https://web.archive.org/web/20210422150846/https://skillshop.exceedlms.com/student/path/212715-mobile-experience-certification-exam"/> <script type="application/ld+json"> {"@context":"https://web.archive.org/web/20210422150846/http://schema.org","@type":"Course","inLanguage":"en","isAccessibleForFree":true,"courseCode":"i-212715","coursePrerequisites":"none","name":"Mobile Experience Certification Exam","description":"Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks.\n\nAbout this exam\nDemonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior. \nBy earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to: \n\nAssess the impact of user experience beyond the click\nCollaborate with key partners to build a more user-focused organization\nDescribe the core components and value of conversion rate optimization\nExplain the role marketers play in ensuring fast mobile experiences\nExplain the role marketers play in creating a seamless user experience\nImplement best practices to increase personalization in the user experience on mobile\n\nNote: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.\n","keywords":["Google Marketing Platform Certification Exams","Google Marketing Platform"],"image":"https://web.archive.org/web/20210422150846/https://storage.googleapis.com/exceedlms-external-uploads-production/uploads/resource_course_pictures/targets/647837/w550/mobile-certification-exam-activity-art.png","url":"https://web.archive.org/web/20210422150846/https://skillshop.exceedlms.com/student/path/212715-mobile-experience-certification-exam","datePublished":"02/02/2021","provider":{"@type":"Organization","name":"Skillshop"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.666666666666667,"reviewCount":3}} </script> <script> window.dataLayer = window.dataLayer || []; window.dataLayer.push( {'user_id': null} ); window.dataLayer.push({'cluster': "google_external"}); window.dataLayer.push( { 'course_id': 212715 }, { 'enrollment_id': }, { 'course_type': 'CourseCurriculum' }, { 'course_subtype': null }, { 'is_enrolled': true } ); </script> <script> window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga('create', 'UA-45326746-3', 'auto', {'name': 'intellumTracker'}); ga('intellumTracker.set', 'anonymizeIp', true); ga('intellumTracker.send', 'pageview'); </script> <script type="text/javascript" async src="https://web.archive.org/web/20210422150846js_/https://www.google-analytics.com/analytics.js"></script> </head> <body class="body--logged-out" data-controller="tree_activity" data-action="show" data-custom-ui="google"> <!-- Google Tag Manager --> <noscript><iframe src="//web.archive.org/web/20210422150846if_/https://www.googletagmanager.com/ns.html?id=GTM-MC449H" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script type="text/javascript">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//web.archive.org/web/20210422150846/https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MC449H');</script> <!-- End Google Tag Manager --> <a href="#main" class="skip2content"> Skip to main content </a> <div id="gdpr-consent" class="consent u-orgcolor--bg"> <div class="consent__content"> <span class="consent__text">This site uses cookies to provide you with a greater user experience. 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Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior. <br><br> By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to: </p> <ul><li>Assess the impact of user experience beyond the click </li><li>Collaborate with key partners to build a more user-focused organization </li><li>Describe the core components and value of conversion rate optimization </li><li>Explain the role marketers play in ensuring fast mobile experiences </li><li>Explain the role marketers play in creating a seamless user experience </li><li>Implement best practices to increase personalization in the user experience on mobile</li></ul> <p><br><i>Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.</i></p> </div> <exceed-pages-outline list-el-selector=".pageoutline__list" target-selector=".page__courses"> <div 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