CINXE.COM

<!doctype html><html lang=en-us prefix="og: http://ogp.me/ns#"><head><script>var __ezHttpConsent={setByCat:function(src,tagType,attributes,category,force){var setScript=function(){if(force||window.ezTcfConsent[category]){var scriptElement=document.createElement(tagType);scriptElement.src=src;attributes.forEach(function(attr){for(var key in attr){if(attr.hasOwnProperty(key)){scriptElement.setAttribute(key,attr[key]);}}});var firstScript=document.getElementsByTagName(tagType)[0];firstScript.parentNode.insertBefore(scriptElement,firstScript);}};if(force||(window.ezTcfConsent&&window.ezTcfConsent.loaded)){setScript();}else if(typeof getEzConsentData==="function"){getEzConsentData().then(function(ezTcfConsent){if(ezTcfConsent&&ezTcfConsent.loaded){setScript();}else{console.error("cannot get ez consent data");force=true;setScript();}});}else{force=true;setScript();console.error("getEzConsentData is not a function");}},};</script> <script>var ezTcfConsent=window.ezTcfConsent?window.ezTcfConsent:{loaded:false,store_info:false,develop_and_improve_services:false,measure_ad_performance:false,measure_content_performance:false,select_basic_ads:false,create_ad_profile:false,select_personalized_ads:false,create_content_profile:false,select_personalized_content:false,understand_audiences:false,use_limited_data_to_select_content:false,};function getEzConsentData(){return new Promise(function(resolve){document.addEventListener("ezConsentEvent",function(event){var ezTcfConsent=event.detail.ezTcfConsent;resolve(ezTcfConsent);});});}</script> <script>if(typeof _setEzCookies!=='function'){function _setEzCookies(ezConsentData){var cookies=window.ezCookieQueue;for(var i=0;i<cookies.length;i++){var cookie=cookies[i];if(ezConsentData&&ezConsentData.loaded&&ezConsentData[cookie.tcfCategory]){document.cookie=cookie.name+"="+cookie.value;}}}} window.ezCookieQueue=window.ezCookieQueue||[];if(typeof addEzCookies!=='function'){function addEzCookies(arr){window.ezCookieQueue=[...window.ezCookieQueue,...arr];}} addEzCookies([{name:"ezoab_657395",value:"mod248; Path=/; Domain=smallbiztrends.com; Max-Age=7200",tcfCategory:"store_info",isEzoic:"true",},{name:"ezosuibasgeneris-1",value:"4cedff5c-ea68-4a2c-7d4d-d2ec5ea236b8; Path=/; Domain=smallbiztrends.com; Expires=Tue, 17 Feb 2026 17:42:20 UTC; Secure; SameSite=None",tcfCategory:"understand_audiences",isEzoic:"true",}]);if(window.ezTcfConsent&&window.ezTcfConsent.loaded){_setEzCookies(window.ezTcfConsent);}else if(typeof getEzConsentData==="function"){getEzConsentData().then(function(ezTcfConsent){if(ezTcfConsent&&ezTcfConsent.loaded){_setEzCookies(window.ezTcfConsent);}else{console.error("cannot get ez consent data");_setEzCookies(window.ezTcfConsent);}});}else{console.error("getEzConsentData is not a function");_setEzCookies(window.ezTcfConsent);}</script><script type="text/javascript" data-ezscrex='false' data-cfasync='false'>window._ezaq = Object.assign({"edge_cache_status":12,"edge_response_time":772,"url":"https://smallbiztrends.com/2019-video-marketing-trends/"}, typeof window._ezaq !== "undefined" ? window._ezaq : {});</script><script type="text/javascript" data-ezscrex='false' data-cfasync='false'>window._ezaq = Object.assign({"ab_test_id":"mod248"}, typeof window._ezaq !== "undefined" ? window._ezaq : {});window.__ez=window.__ez||{};window.__ez.tf={};</script><script type="text/javascript" data-ezscrex='false' data-cfasync='false'>window.ezDisableAds = true;</script><script data-ezscrex=false data-cfasync=false data-pagespeed-no-defer>var __ez=__ez||{};__ez.stms=Date.now();__ez.evt={};__ez.script={};__ez.ck=__ez.ck||{};__ez.template={};__ez.template.isOrig=true;__ez.queue=__ez.queue||function(){var e=0,i=0,t=[],n=!1,o=[],r=[],s=!0,a=function(e,i,n,o,r,s,a){var l=arguments.length>7&&void 0!==arguments[7]?arguments[7]:window,d=this;this.name=e,this.funcName=i,this.parameters=null===n?null:w(n)?n:[n],this.isBlock=o,this.blockedBy=r,this.deleteWhenComplete=s,this.isError=!1,this.isComplete=!1,this.isInitialized=!1,this.proceedIfError=a,this.fWindow=l,this.isTimeDelay=!1,this.process=function(){f("... func = "+e),d.isInitialized=!0,d.isComplete=!0,f("... func.apply: "+e);var i=d.funcName.split("."),n=null,o=this.fWindow||window;i.length>3||(n=3===i.length?o[i[0]][i[1]][i[2]]:2===i.length?o[i[0]][i[1]]:o[d.funcName]),null!=n&&n.apply(null,this.parameters),!0===d.deleteWhenComplete&&delete t[e],!0===d.isBlock&&(f("----- F'D: "+d.name),m())}},l=function(e,i,t,n,o,r,s){var a=arguments.length>7&&void 0!==arguments[7]?arguments[7]:window,l=this;this.name=e,this.path=i,this.async=o,this.defer=r,this.isBlock=t,this.blockedBy=n,this.isInitialized=!1,this.isError=!1,this.isComplete=!1,this.proceedIfError=s,this.fWindow=a,this.isTimeDelay=!1,this.isPath=function(e){return"/"===e[0]&&"/"!==e[1]},this.getSrc=function(e){return void 0!==window.__ezScriptHost&&this.isPath(e)&&"banger.js"!==this.name?window.__ezScriptHost+e:e},this.process=function(){l.isInitialized=!0,f("... file = "+e);var i=this.fWindow?this.fWindow.document:document,t=i.createElement("script");t.src=this.getSrc(this.path),!0===o?t.async=!0:!0===r&&(t.defer=!0),t.onerror=function(){var e={url:window.location.href,name:l.name,path:l.path,user_agent:window.navigator.userAgent};"undefined"!=typeof _ezaq&&(e.pageview_id=_ezaq.page_view_id);var i=encodeURIComponent(JSON.stringify(e)),t=new XMLHttpRequest;t.open("GET","//g.ezoic.net/ezqlog?d="+i,!0),t.send(),f("----- ERR'D: "+l.name),l.isError=!0,!0===l.isBlock&&m()},t.onreadystatechange=t.onload=function(){var e=t.readyState;f("----- F'D: "+l.name),e&&!/loaded|complete/.test(e)||(l.isComplete=!0,!0===l.isBlock&&m())},i.getElementsByTagName("head")[0].appendChild(t)}},d=function(e,i){this.name=e,this.path="",this.async=!1,this.defer=!1,this.isBlock=!1,this.blockedBy=[],this.isInitialized=!0,this.isError=!1,this.isComplete=i,this.proceedIfError=!1,this.isTimeDelay=!1,this.process=function(){}};function c(e,i,n,s,a,d,c,u,f){var m=new l(e,i,n,s,a,d,c,f);!0===u?o[e]=m:r[e]=m,t[e]=m,h(m)}function h(e){!0!==u(e)&&0!=s&&e.process()}function u(e){if(!0===e.isTimeDelay&&!1===n)return f(e.name+" blocked = TIME DELAY!"),!0;if(w(e.blockedBy))for(var i=0;i<e.blockedBy.length;i++){var o=e.blockedBy[i];if(!1===t.hasOwnProperty(o))return f(e.name+" blocked = "+o),!0;if(!0===e.proceedIfError&&!0===t[o].isError)return!1;if(!1===t[o].isComplete)return f(e.name+" blocked = "+o),!0}return!1}function f(e){var i=window.location.href,t=new RegExp("[?&]ezq=([^&#]*)","i").exec(i);"1"===(t?t[1]:null)&&console.debug(e)}function m(){++e>200||(f("let's go"),p(o),p(r))}function p(e){for(var i in e)if(!1!==e.hasOwnProperty(i)){var t=e[i];!0===t.isComplete||u(t)||!0===t.isInitialized||!0===t.isError?!0===t.isError?f(t.name+": error"):!0===t.isComplete?f(t.name+": complete already"):!0===t.isInitialized&&f(t.name+": initialized already"):t.process()}}function w(e){return"[object Array]"==Object.prototype.toString.call(e)}return window.addEventListener("load",(function(){setTimeout((function(){n=!0,f("TDELAY -----"),m()}),5e3)}),!1),{addFile:c,addFileOnce:function(e,i,n,o,r,s,a,l,d){t[e]||c(e,i,n,o,r,s,a,l,d)},addDelayFile:function(e,i){var n=new l(e,i,!1,[],!1,!1,!0);n.isTimeDelay=!0,f(e+" ... FILE! TDELAY"),r[e]=n,t[e]=n,h(n)},addFunc:function(e,n,s,l,d,c,u,f,m,p){!0===c&&(e=e+"_"+i++);var w=new a(e,n,s,l,d,u,f,p);!0===m?o[e]=w:r[e]=w,t[e]=w,h(w)},addDelayFunc:function(e,i,n){var o=new a(e,i,n,!1,[],!0,!0);o.isTimeDelay=!0,f(e+" ... FUNCTION! TDELAY"),r[e]=o,t[e]=o,h(o)},items:t,processAll:m,setallowLoad:function(e){s=e},markLoaded:function(e){if(e&&0!==e.length){if(e in t){var i=t[e];!0===i.isComplete?f(i.name+" "+e+": error loaded duplicate"):(i.isComplete=!0,i.isInitialized=!0)}else t[e]=new d(e,!0);f("markLoaded dummyfile: "+t[e].name)}},logWhatsBlocked:function(){for(var e in t)!1!==t.hasOwnProperty(e)&&u(t[e])}}}();__ez.evt.add=function(e,t,n){e.addEventListener?e.addEventListener(t,n,!1):e.attachEvent?e.attachEvent("on"+t,n):e["on"+t]=n()},__ez.evt.remove=function(e,t,n){e.removeEventListener?e.removeEventListener(t,n,!1):e.detachEvent?e.detachEvent("on"+t,n):delete e["on"+t]};__ez.script.add=function(e){var t=document.createElement("script");t.src=e,t.async=!0,t.type="text/javascript",document.getElementsByTagName("head")[0].appendChild(t)};__ez.dot={};__ez.queue.addFile('/detroitchicago/boise.js','/detroitchicago/boise.js?gcb=195-7&cb=5',true,[],true,false,true,false);__ez.queue.addFile('/parsonsmaize/abilene.js','/parsonsmaize/abilene.js?gcb=195-7&cb=b5ead80933',true,[],true,false,true,false);__ez.queue.addFile('/parsonsmaize/mulvane.js','/parsonsmaize/mulvane.js?gcb=195-7&cb=e75e48eec0',true,['/parsonsmaize/abilene.js'],true,false,true,false);__ez.queue.addFile('/detroitchicago/birmingham.js','/detroitchicago/birmingham.js?gcb=195-7&cb=539c47377c',true,['/parsonsmaize/abilene.js'],true,false,true,false);</script><script>var _ez_send_requests_through_ezoic=true;</script><script data-ezscrex=false data-cfasync=false>__ez.ssaf=[17,19,16];__ez.sswp=4;__ez.ssv=857566;__ez.sshsdef=false;</script><script data-ezscrex=false data-cfasync=false>__ez.queue.addFile('/tardisrocinante/screx.js','/tardisrocinante/screx.js?gcb=7&cb=5',false,['/detroitchicago/tulsa.js'],true,false,true,false);</script><script data-ezscrex=false data-cfasync=false>(function(){if("function"===typeof window.CustomEvent)return!1;window.CustomEvent=function(c,a){a=a||{bubbles:!1,cancelable:!1,detail:null};var b=document.createEvent("CustomEvent");b.initCustomEvent(c,a.bubbles,a.cancelable,a.detail);return b}})();</script><script data-ezscrex=false data-cfasync=false>__ez.queue.addFile('/detroitchicago/tulsa.js','/detroitchicago/tulsa.js?gcb=195-7&cb=9',false,[],true,false,true,false);</script><script data-ezscrex=false data-cfasync=false>window._ezaq=Object.assign({"ad_cache_level":1,"adpicker_placement_cnt":0,"ai_placeholder_cache_level":1,"ai_placeholder_placement_cnt":-1,"article_category":"Business Interviews","author":"Brent Leary","domain_id":657395,"ezcache_level":1,"ezcache_skip_code":0,"has_bad_image":0,"has_bad_words":0,"is_sitespeed":1,"lt_cache_level":0,"publish_date":"2019-07-05","response_size":111271,"response_size_orig":100372,"response_time_orig":727,"template_id":5,"url":"https://smallbiztrends.com/2019-video-marketing-trends/","word_count":0,"worst_bad_word_level":0},typeof window._ezaq!=="undefined"?window._ezaq:{});__ez.queue.markLoaded('ezaqBaseReady');</script><link rel=preconnect href=//media.smallbiztrends.com crossorigin><link rel=preconnect href=//www.googletagmanager.com crossorigin><link rel=preconnect href=//fonts.googleapis.com crossorigin><link rel=preconnect href=//pagead2.googlesyndication.com crossorigin><link rel=preconnect href=//www.youtube.com crossorigin><link rel=preconnect href=//platform.twitter.com crossorigin><link rel=preconnect href=//feeds.feedburner.com crossorigin><link rel=preconnect href=//gmpg.org crossorigin><link rel=preconnect href=//w.soundcloud.com crossorigin><link rel=preconnect href=//vendoroption.com crossorigin><link rel=preconnect href=//go.ezoic.net crossorigin><script data-ezscrex=false data-cfasync=false>window.ezAnalyticsStatic=true;window._ez_send_requests_through_ezoic=true;function analyticsAddScript(script){var ezDynamic=document.createElement('script');ezDynamic.type='text/javascript';ezDynamic.innerHTML=script;document.head.appendChild(ezDynamic);} function getCookiesWithPrefix(){var allCookies=document.cookie.split(';');var cookiesWithPrefix={};for(var i=0;i<allCookies.length;i++){var cookie=allCookies[i].trim();for(var j=0;j<arguments.length;j++){var prefix=arguments[j];if(cookie.indexOf(prefix)===0){var cookieParts=cookie.split('=');var cookieName=cookieParts[0];var cookieValue=cookieParts.slice(1).join('=');cookiesWithPrefix[cookieName]=decodeURIComponent(cookieValue);break;}}} return cookiesWithPrefix;} function productAnalytics(){var d={"pr":[2,6],"omd5":"ae4b139532798ae74b8c8131e4272081","nar":"risk score"};d.u=_ezaq.url;d.p=_ezaq.page_view_id;d.v=_ezaq.visit_uuid;d.ab=_ezaq.ab_test_id;d.e=JSON.stringify(_ezaq);d.ref=document.referrer;d.c=getCookiesWithPrefix('active_template','ez','lp_');if(typeof ez_utmParams!=='undefined'){d.utm=ez_utmParams;} var dataText=JSON.stringify(d);var xhr=new XMLHttpRequest();xhr.open('POST','//g.ezoic.net/ezais/analytics?cb=1',true);xhr.onload=function(){if(xhr.status!=200){return;} if(document.readyState!=='loading'){analyticsAddScript(xhr.response);return;} var eventFunc=function(){if(document.readyState==='loading'){return;} document.removeEventListener('readystatechange',eventFunc,false);analyticsAddScript(xhr.response);};document.addEventListener('readystatechange',eventFunc,false);};xhr.setRequestHeader('Content-Type','text/plain');xhr.send(dataText);} __ez.queue.addFunc("productAnalytics","productAnalytics",null,true,['ezaqBaseReady'],false,false,false,true);</script><base href=https://smallbiztrends.com/2019-video-marketing-trends/><link rel=dns-prefetch href=https://media.smallbiztrends.com/><meta id=vp name=viewport content="width=device-width,initial-scale=1"><meta name=robots content="max-image-preview:large"><meta name=pocket-site-verification content="24e8af49b1846e54010e0e44345e78"><script type=text/ez-screx>window.ezoicSSOnLoad=function(){if(screen.width<400){var mvp=document.getElementById('vp');mvp.setAttribute('content','user-scalable=no,width=400');}} window.addEventListener("resize",function(event){if(screen.width<400){var mvp=document.getElementById('vp');mvp.setAttribute('content','user-scalable=no,width=400');}else{var mvp=document.getElementById('vp');mvp.setAttribute('content','width=device-width, initial-scale=1');}});</script><meta name=category-slug content="business-interviews"><link rel=alternate type=application/rss+xml href=https://smallbiztrends.com/category/business-interviews//rss><meta charset=utf-8><meta name=ir-site-verification-token value="- 2033810"><meta name=bitly-verification content="2860c67930f8"><meta name=verify-v1 content="7/6xL9lKxd/24NaOUBdVFoQ/srAKvMXDHhh6W/4/ku4="><link rel=alternate type=application/rss+xml title=RSS href=https://feeds.feedburner.com/SmallBusinessTrends><link rel=alternate type=application/rss+xml title="RSS feed" href=https://feeds.feedburner.com/SmallBusinessTrends><meta property="og:image" content="https://smallbiztrends.com/wp-content/uploads/2019/07/tyler-lessard-vidyard.png"><meta itemprop=image content="https://smallbiztrends.com/wp-content/uploads/2019/07/tyler-lessard-vidyard.png"><link rel=pingback href=https://smallbiztrends.com/xmlrpc.php><meta itemprop=name content="Tyler Lessard of Vidyard: 73 percent of B2B Videos are Less Than 2 Minutes Long; Only 13 percent Viewed on Mobile Devices"><meta itemprop=description content="Most videos are less than two minutes long, and only 13% are being viewed on mobile devices."><link rel=profile href=http://gmpg.org/xfn/11><link rel=stylesheet importance=high media=all href="https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/style.css?ff=1&v=7-24&wps=false"><link rel=stylesheet media=print href="https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/css/print.css?ff=1&v=1-0&wps=false"><meta name=robots content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"><style>img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3e3px 1500px}</style><title>73% of B2B Videos are Less Than 2 Minutes; Only 13% Viewed on Mobile</title><meta name=description content="Vidyard’s Tyler Lessard shares his perspective on the latest 2019 video marketing trends revealed in their annual Video in Business Benchmark Report."><link rel=canonical href=https://smallbiztrends.com/2019-video-marketing-trends/><meta property="og:locale" content="en_US"><meta property="og:type" content="article"><meta property="og:title" content="Tyler Lessard of Vidyard: 73 percent of B2B Videos are Less Than 2 Minutes Long; Only 13 percent Viewed on Mobile Devices"><meta property="og:description" content="Vidyard’s Tyler Lessard shares his perspective on the latest 2019 video marketing trends revealed in their annual Video in Business Benchmark Report."><meta property="og:url" content="https://smallbiztrends.com/2019-video-marketing-trends/"><meta property="og:site_name" content="Small Business Trends"><meta property="article:publisher" content="https://www.facebook.com/smallbusinesstrends"><meta property="article:author" content="https://facebook.com/brent.leary"><meta property="article:published_time" content="2019-07-05T14:30:14+00:00"><meta property="article:modified_time" content="2020-06-18T19:32:56+00:00"><meta property="og:image" content="https://media.smallbiztrends.com/2019/07/tyler-lessard-vidyard.png"><meta property="og:image:width" content="3125"><meta property="og:image:height" content="1750"><meta property="og:image:type" content="image/png"><meta name=author content="Brent Leary"><meta name=twitter:card content="summary_large_image"><meta name=twitter:creator content="@https://www.twitter.com/BrentLeary"><meta name=twitter:site content="@smallbiztrends"><script type=application/ld+json class=yoast-schema-graph>{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://smallbiztrends.com/2019-video-marketing-trends/#article","isPartOf":{"@id":"https://smallbiztrends.com/2019-video-marketing-trends/"},"author":{"name":"Brent Leary","@id":"https://smallbiztrends.com/#/schema/person/c8f09d2736407b7e3ea1aeafb16944df","sameAs":["https://share.bizsugar.com/user/profile/bleary"]},"headline":"Tyler Lessard of Vidyard: 73 percent of B2B Videos are Less Than 2 Minutes Long; Only 13 percent Viewed on Mobile Devices","datePublished":"2019-07-05T14:30:14+00:00","dateModified":"2020-06-18T19:32:56+00:00","mainEntityOfPage":{"@id":"https://smallbiztrends.com/2019-video-marketing-trends/"},"wordCount":3422,"commentCount":0,"publisher":{"@id":"https://smallbiztrends.com/#organization","legalName":"Small Business Trends Media","foundingDate":"2003","publishingPrinciples":"https://smallbiztrends.com/ethics-statement","address":{"@type":"PostalAddress","streetAddress":"15275 Collier Blvd #201-367","addressLocality":"Naples","addressRegion":"FL","postalCode":"34119","addressCountry":"USA"},"contactPoint":{"@type":"contactPoint","contactType":"General Inquiries","telephone":"[+305-907-5475]","email":"general@smallbiztrends.net"},"brand":{"@type":"Thing","name":"Small Business Trends"},"awards":["Freshlime - Freshest Small Business Award","Forbes - Best of the Web Award","WebAwards - Standard of Excellence Award","Azbee Awards - Web \"How To\" Bronze Award"],"founder":{"@type":"Person","name":"Anita Campbell","givenName":"Anita","familyName":"Campbell","sameAs":["https://smallbiztrends.com/author/anita/","https://www.linkedin.com/in/anitacampbell","https://www.amazon.com/Anita-Campbell/e/B005EOKHYG","https://www.sba.gov/person/anita-campbell","https://www.inc.com/author/anita-campbell","https://www.score.org/author/anita-campbell","https://www.businessinsider.com/author/anita-campbell","https://www.americanexpress.com/en-us/business/trends-and-insights/authors/anita_campbell","https://twitter.com/anitacampbell","https://www.facebook.com/anita.campbell","https://share.bizsugar.com/user/profile/smallbiztrends"],"description":"I'm Anita Campbell. I am the Founder, CEO and Publisher of Small Business Trends. I founded this site back in 2003.\r\n\r\nIf you'd like to know more about my background, please check out my About Anita Campbell page. \r\n\r\nIf you'd like to know more about this site and the company I've built, read the About Small Business Trends page.\r\n\r\nTo chat with me personally or peek into what I'm doing, reach me over at Twitter: @anitacampbell.\r\n\r\nPlease also check out 7 Things About Me, in case you'd like to read something a bit more fun and offbeat.\r\n\r\nFor additional contact information to reach either me or someone else on this site directly, please visit our Contact page.","alumniOf":[{"@type":"EducationalOrganization","name":"Duquesne University"},{"@type":"EducationalOrganization","name":"University of Akron School of Law"}],"honorificPrefix":"Mrs","honorificSuffix":"Esq","birthDate":"1956-11-11","gender":"female","award":["Ezoic Lifetime Achievement Award"],"knowsAbout":["small business","entrepreneurship","mergers and acquisitions","leadership","buy sell a business","management","marketing"],"knowsLanguage":["English"],"jobTitle":"Chief Executive Officer","worksFor":"Small Business Trends Media"}},"image":{"@id":"https://smallbiztrends.com/2019-video-marketing-trends/#primaryimage"},"thumbnailUrl":"https://media.smallbiztrends.com/2019/07/tyler-lessard-vidyard.png","articleSection":["Business Interviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https://smallbiztrends.com/2019-video-marketing-trends/#respond"]}],"copyrightYear":"2019","editor":[{"@type":"Person","name":"Staci Wood","givenName":"Staci","familyName":"Wood","sameAs":["https://smallbiztrends.com/author/staci/","http://www.linkedin.com/in/staciwood71","https://smallbiztrends.com/author/staci","http://twitter.com/SannWood","http://www.facebook.com/people/Staci-Wood/745882821","http://www.bizsugar.com/user/profile/sannwood"],"description":"After being a 20+ year member of \"the rat race,\" Staci traded in her office, opted out - and joined the virtual world and the Small Business Trends community. \r\n\r\nStaci hails from Pittsburgh, Pennsylvania, and is the Operations and Key Accounts Manager at Small Business Trends, LLC. \r\n\r\nShe is responsible for key client relations, sponsor account management, marketing and branding, web page development and user experience. She has 19 years of experience with the company, and a 30 year background in administration. She is also the former Producer for the Small Business Trends Radio Show.","alumniOf":[{"@type":"EducationalOrganization","name":"Bradford School of Business"}],"gender":"female","knowsLanguage":["English"],"jobTitle":"Chief Operations Officer","worksFor":"Small Business Trends"},{"@type":"Person","name":"Shawn Hessinger","givenName":"Shawn","familyName":"Hessinger","sameAs":["https://smallbiztrends.com/author/shawn-hessinger/","http://www.linkedin.com/in/shawnhessinger","http://www.twitter.com/Shawn_Hessinger","http://www.facebook.com/ShawnHessinger"],"description":"Shawn Hessinger is the Executive Editor for Small Business Trends and has been with the team for 17 years. He manages Small Business Trends' global team of Staff Writers and editors directing news coverage and guiding the site's overall editorial policy. \r\n\r\nHe is a professional journalist with more than a decade of experience in the traditional newspaper business plus another 10 years of experience in digital media for various online trade publications, news sites and as head moderator for several online communities. He is also a member of the Society of Professional Journalists.\r\n\r\nDuring his years in the traditional newspaper business, Shawn served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers in northeastern Pennsylvania. \r\n\r\nLater moving to the digital world full time, Shawn founded his own firm providing blogging and social media engagement services, consulting and freelancing for online businesses, particularly Web publishers and online communities, in several industries.\r\n\r\nAn entrepreneur at heart, Shawn also operated his own independent record company just out of college. \r\n\r\nHe was the former community manager of the BizSugar community, a sister site to Small Business Trends and the former community editor at AllAnalytics.com, a site for professionals in the business intelligence and analytics communities.","alumniOf":[{"@type":"EducationalOrganization","name":"East Stroudsburg University of Pennsylvania"}],"honorificPrefix":"Mr","gender":"male","knowsAbout":["Starting a Small Business","Running a Small Business","Marketing a Small Business","Social Media Marketing for Small Business","Creating a Website for Your Business","Bootstrapping a Business","Building an Online Community","Starting an Online Business","Business Strategy","Ecommerce","Customer Service","Branding","Content Marketing","Small Business Financing","Building Remote Teams","Hiring Contractors","Lead Generatrion","Email Marketing","Online Video Marketing"],"knowsLanguage":["English"],"jobTitle":"Executive Editor","worksFor":"Small Business Trends Media"},{"@type":"Person","name":"Joshua Sophy","givenName":"Joshua","familyName":"Sophy","sameAs":["https://smallbiztrends.com/author/joshua-sophy/","https://muckrack.com/joshua-sophy","http://thecolumbusceo.com/authors/joshua-sophy/"],"description":"Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A journalist with 20 years of experience in traditional and online media, Joshua supervises the day-to-day operations of Small Business Trends' busy editorial department including the editorial calendar and outgoing assignments. \r\n\r\nJoshua attended Waynesburg University as a student of graphic design and is a member of the Society of Professional Journalists. He got his start in the newspaper business of Pennsylvania's coal region, first as a sports writer and later as a beat reporter covering news. He eventually founded his own local newspaper, the Pottsville Free Press, where he served as a publisher, editor and reporter. \r\n\r\nJoshua then moved to the online copywriting world after a stint as a weekly newspaper editor for Journal Register. He joined Small Business Trends as a breaking news and tech writer in 2013, where he covered such memorable events as the launch of Instagram video.","alumniOf":[{"@type":"EducationalOrganization","name":"Waynesburg University"}],"honorificPrefix":"Mr","gender":"Male","knowsAbout":["small business","small business writing","small business news"],"knowsLanguage":["English"],"jobTitle":"Editor","worksFor":"Small Business Trends Media"},{"@type":"Person","name":"Matt Mansfield","givenName":"Matt","familyName":"Mansfield","sameAs":["https://smallbiztrends.com/author/matt-mansfield/","https://www.linkedin.com/in/mansfieldmatt","https://www.amazon.com/Matt-Mansfield/e/B00KTAPL96","https://gusto.com/blog/author/matt-mansfield","https://www.amazon.com/Matt-Mansfield/e/B07L76G3Y1","http://www.mattaboutbusiness.com/author/matt/","http://mattsmansfield.com/portfolio-index/","https://www.hpe.com/us/en/insights/contributors/matt-mansfield.html","https://pagely.com/blog/author/matt-mansfield/","https://twitter.com/mattsmansfield","https://www.facebook.com/mattaboutbusiness","https://www.bizsugar.com/user/profile/mattmansfield"],"description":"Matt Mansfield is the SEO manager at Small Business Trends and has been a member of the team for 11 years. He carries over 24 years of experience in driving targeted online traffic using content and search engine optimization (SEO). He specializes in data research and content creation designed to attract visitors. \r\n\r\nMatt is also the author of the book, “The Beginner’s Guide to Content Marketing for Small Businesses”.\r\n\r\nMatt’s online content has been featured on sites such as the American Express OPEN Forum, the SCORE Small Business Blog, NewCo Shift, and Pitney Bowes’ pbSmart™ Essentials blog as well as many others.\r\n\r\nMatt lives in the suburbs North of Chicago with his wife, four kids, one dog, and many, many books.","alumniOf":[{"@type":"EducationalOrganization","name":"Boston University"}],"honorificPrefix":"Mr","birthDate":"1968-06-15","gender":"male","award":["Small Business Influencer","2014 eLit Book Awards - Business / Career / Sales Silver"],"knowsAbout":["small business","business technology","fiction","saas","marketing","content marketing","ecommerce","email marketing","social media","social media marketing","user experience","seo","blogging","online marketing"],"knowsLanguage":["English"],"jobTitle":"SEO Manager","worksFor":"Small Business Trends Media"},{"@type":"Person","name":"Michael Guta","givenName":"Michael","familyName":"Guta","sameAs":["https://smallbiztrends.com/author/michael-guta/","https://www.linkedin.com/in/michael-guta-13712336/","https://twitter.com/mmguta"],"description":"Michael Guta is the Assistant Editor at Small Business Trends and has been with the team for 9 years. He currently manages its East African editorial team. He advanced to the position from that of a Small Business Trends staff writer. \r\n\r\nPreviously, Michael was also a staff writer at TMCNet, followed by his position as Editor for The Sub-Saharan Informer. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information and Communications Technology, with an emphasis in Technology Management.","knowsAbout":["small business","small business news","small business writing","business writing"]}],"disambiguatingDescription":"Most videos are less than two minutes long, and only 13% are being viewed on mobile devices. ","keywords":["2019 video marketing trends"]},{"@type":"WebPage","@id":"https://smallbiztrends.com/2019-video-marketing-trends/","url":"https://smallbiztrends.com/2019-video-marketing-trends/","name":"73% of B2B Videos are Less Than 2 Minutes; Only 13% Viewed on Mobile","isPartOf":{"@id":"https://smallbiztrends.com/#website"},"primaryImageOfPage":{"@id":"https://smallbiztrends.com/2019-video-marketing-trends/#primaryimage"},"image":{"@id":"https://smallbiztrends.com/2019-video-marketing-trends/#primaryimage"},"thumbnailUrl":"https://media.smallbiztrends.com/2019/07/tyler-lessard-vidyard.png","datePublished":"2019-07-05T14:30:14+00:00","dateModified":"2020-06-18T19:32:56+00:00","description":"Vidyard’s Tyler Lessard shares his perspective on the latest 2019 video marketing trends revealed in their annual Video in Business Benchmark Report.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://smallbiztrends.com/2019-video-marketing-trends/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://smallbiztrends.com/2019-video-marketing-trends/#primaryimage","url":"https://media.smallbiztrends.com/2019/07/tyler-lessard-vidyard.png","contentUrl":"https://media.smallbiztrends.com/2019/07/tyler-lessard-vidyard.png","width":3125,"height":1750},{"@type":"WebSite","@id":"https://smallbiztrends.com/#website","url":"https://smallbiztrends.com/","name":"Small Business Trends","description":"Small Business News, Tips, and Advice","publisher":{"@id":"https://smallbiztrends.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://smallbiztrends.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://smallbiztrends.com/#organization","name":"Anita Campbell Associates, Ltd.","alternateName":"Small Business Trends Media","url":"https://smallbiztrends.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://smallbiztrends.com/#/schema/logo/image/","url":"https://media.smallbiztrends.com/2018/11/Web-jpg-Blue-Logo_Small-Business-Trends.jpg","contentUrl":"https://media.smallbiztrends.com/2018/11/Web-jpg-Blue-Logo_Small-Business-Trends.jpg","width":400,"height":109,"caption":"Anita Campbell Associates, Ltd."},"image":{"@id":"https://smallbiztrends.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/smallbusinesstrends","https://x.com/smallbiztrends","https://www.linkedin.com/company/small-business-trends","https://www.pinterest.com/smallbiztrends/","https://www.youtube.com/user/smallbiztrends"],"publishingPrinciples":"https://smallbiztrends.com/ethics-statement/","ownershipFundingInfo":"https://smallbiztrends.com/about/","ethicsPolicy":"https://smallbiztrends.com/ethics-statement/"},{"@type":"Person","@id":"https://smallbiztrends.com/#/schema/person/c8f09d2736407b7e3ea1aeafb16944df","name":"Brent Leary","description":"Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is co-founder of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Brent is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is also the chair of CRM Evolution, CRM Magazine's annual industry event.","sameAs":["https://www.crm-essentials.com/","https://facebook.com/brent.leary","https://www.linkedin.com/in/brentleary","https://x.com/https://www.twitter.com/BrentLeary"],"url":"https://smallbiztrends.com/author/bleary/"}]}</script><link rel=dns-prefetch href=//www.googletagmanager.com><link rel=dns-prefetch href=//fonts.googleapis.com><link rel=dns-prefetch href=//pagead2.googlesyndication.com><script>window._wpemojiSettings={"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/smallbiztrends.com\/wp-includes\/js\/wp-emoji-release.min.js"}};/*!This file is auto-generated*/!function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings);</script><style id=wp-emoji-styles-inline-css>img.wp-smiley,img.emoji{display:inline!important;border:none!important;box-shadow:0 0!important;height:1em!important;width:1em!important;margin:0 .07em!important;vertical-align:-.1em!important;background:0 0!important;padding:0!important}</style><style id=classic-theme-styles-inline-css>/*!This file is auto-generated*/.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:0 0;text-decoration:none;padding:calc(.667em + 2px)calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><style id=global-styles-inline-css>:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#ffffff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:0.44rem;--wp--preset--spacing--30:0.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0, 0, 0, 1)}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*,div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*,div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-color{color:var(--wp--preset--color--white)!important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple)!important}.has-black-background-color{background-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-background-color{background-color:var(--wp--preset--color--white)!important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple)!important}.has-black-border-color{border-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-border-color{border-color:var(--wp--preset--color--white)!important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple)!important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple)!important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan)!important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange)!important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red)!important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray)!important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum)!important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple)!important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux)!important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk)!important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean)!important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass)!important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight)!important}.has-small-font-size{font-size:var(--wp--preset--font-size--small)!important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium)!important}.has-large-font-size{font-size:var(--wp--preset--font-size--large)!important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large)!important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style><link rel=https://api.w.org/ href=https://smallbiztrends.com/wp-json/><link rel=alternate title=JSON type=application/json href=https://smallbiztrends.com/wp-json/wp/v2/posts/552716><meta name=generator content="Site Kit by Google 1.140.0"><script type=text/ez-screx>var taqyeem={"ajaxurl":"https://smallbiztrends.com/wp-admin/admin-ajax.php","your_rating":"Your Rating:"};</script><style media=screen>.review-final-score{border-color:#c7c7c7}.review-box{background-color:#c7c7c7}#review-box h2.review-box-header,.user-rate-wrap{background-color:#ebebeb}.review-stars .review-item,.review-percentage .review-item span,.review-summary{background-color:#ebebeb}.review-percentage .review-item span span,.review-final-score{background-color:#ebebeb}.review-summary a{color:#cc0013}.review-summary a:hover{color:#cc0013}#review-box h2.review-box-header{color:#000}#review-box .review-item h5,#review-box.review-percentage .review-item h5{color:#000}#review-box .review-short-summary,#review-box .review-short-summary p{color:#000}#review-box .review-final-score h3{color:#000}#review-box .review-final-score h4{color:#000}.user-rate-wrap,#review-box strong{color:#000}</style><script src=https://smallbiztrends.com/wp-includes/js/jquery/jquery.min.js id=jquery-core-js></script><script src=https://smallbiztrends.com/wp-includes/js/jquery/jquery-migrate.min.js id=jquery-migrate-js></script><meta name=twitter:card content="summary_large_image"><meta name=twitter:site content="@smallbiztrends"><meta name=twitter:url content="https://smallbiztrends.com/2019-video-marketing-trends/"><meta name=twitter:title content="Tyler Lessard of Vidyard: 73 percent of B2B Videos are Less Than 2 Minutes Long; Only 13 percent Viewed on Mobile Devices"><meta name=twitter:creator content="@BrentLeary"><meta name=twitter:image content="https://media.smallbiztrends.com/2019/07/tyler-lessard-vidyard.png"><meta name=twitter:description content="Vidyard, a leading video platform for business, recently released their annual Video in Business Benchmark Report and it is full of great information on how businesses are leveraging video to"><link rel=stylesheet id=single-css href="https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/css/single.css?ff=1&ver=1695154890&wps=false" media=all><script type=text/ez-screx id=single-js src="https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/js/single.js?screx=1&sxcb=1a&ver=1625768983"></script><meta name=google-adsense-platform-account content="ca-host-pub-2644536267352236"><meta name=google-adsense-platform-domain content="sitekit.withgoogle.com"><meta name=generator content="Elementor 3.25.8; features: additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-auto"><style>.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none!important}@media screen and (max-height:1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none!important}}@media screen and (max-height:640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none!important}}</style><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4857394888202061&host=ca-host-pub-2644536267352236" crossorigin=anonymous></script><style>.pswp.pafe-lightbox-modal{display:none}</style><script type=text/ez-screx src="https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/js/default.js?screx=1&sxcb=1a&v=4-7"></script><script type=text/ez-screx>var post_cat_id=4423;</script><script type=text/ez-screx>!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','573364149534092');fbq('track','PageView');</script><script>var ezoTemplate='orig_site';var ezouid='1';var ezoFormfactor='1';</script><script data-ezscrex=false>var soc_app_id='0';var did=657395;var ezdomain='smallbiztrends.com';var ezoicSearchable=1;</script><script data-cfasync=false>__ez.queue.addFile('/tardisrocinante/lazy_load.js','/tardisrocinante/lazy_load.js?gcb=7&cb=6',false,[],true,false,true,false);</script></head><body id=top class="post-template-default single single-post postid-552716 single-format-standard elementor-default elementor-kit-962833"><div id=fb-root></div><script type=text/ez-screx>(function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src="//connect.facebook.net/en_US/all.js#xfbml=1&appId=226827567352028";fjs.parentNode.insertBefore(js,fjs);}(document,'script','facebook-jssdk'));</script><noscript><img height=1 width=1 style=display:none src="https://www.facebook.com/tr?id=573364149534092&ev=PageView&noscript=1"></noscript><div class=wrapper><div id=header-wrap><header><div class=header-content><div class="ezoic-ai-restricted-element logo"><h2><a title="Small Business Trends" href=https://smallbiztrends.com/><span id=header-logo-bg>Small Business Trends</span></a></h2></div><div class=ads-top><div id=ezoic-pub-ad-placeholder-100></div></div><div class="clear ezoic-ai-restricted-element"></div></div><nav id=main-nav class="fixed-enabled ezoic-ai-restricted-element"><span id=mobile-hamburger-icon></span><div id=ul-nav-wrap><span id=mobile-close-icon></span><div class=main-menu><ul id=menu-main-nav class=menu><li id=menu-item-1041678 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1041678"><a href=https://smallbiztrends.com/start-a-business/>Start a Business</a><ul class=sub-menu><li id=menu-item-904917 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-904917"><a href=https://smallbiztrends.com/tag/develop-an-idea/>Business Ideas</a><li id=menu-item-959780 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-959780"><a href=https://smallbiztrends.com/tag/buying-selling-business>Buy or Sell a Business</a><li id=menu-item-225132 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225132"><a href=https://smallbiztrends.com/category/franchise/>Franchise</a><li id=menu-item-1036047 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036047"><a href=https://smallbiztrends.com/tag/legal-structure>Legal Structure</a><li id=menu-item-1036048 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036048"><a href=https://smallbiztrends.com/tag/how-to-start>How to Start</a></ul><li id=menu-item-1039814 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1039814"><a href=https://smallbiztrends.com/run-a-business/>Run a Business</a><ul class=sub-menu><li id=menu-item-225123 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225123"><a href=https://smallbiztrends.com/category/small-business-operations/>Operations</a><li id=menu-item-225122 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225122"><a href=https://smallbiztrends.com/category/management/>Management</a><li id=menu-item-225120 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225120"><a href=https://smallbiztrends.com/category/staffing/>Staffing</a><li id=menu-item-1036050 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036050"><a href=https://smallbiztrends.com/tag/small-business-insurance>Insurance</a><li id=menu-item-1040226 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1040226"><a href=https://smallbiztrends.com/tag/small-business-essentials>Small Business Essentials</a></ul><li id=menu-item-583971 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-583971"><a href=https://smallbiztrends.com/small-business-marketing/>Marketing</a><ul class=sub-menu><li id=menu-item-1088289 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1088289"><a href=https://smallbiztrends.com/tag/marketing-101>Marketing 101</a><li id=menu-item-225115 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225115"><a href=https://smallbiztrends.com/category/marketing-tips/>Marketing Tips</a><li id=menu-item-225118 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225118"><a href=https://smallbiztrends.com/category/social-media/>Social Media</a><li id=menu-item-225114 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225114"><a href=https://smallbiztrends.com/category/local-marketing/>Local Marketing</a><li id=menu-item-225117 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225117"><a href=https://smallbiztrends.com/category/small-business-sales/>Sales</a></ul><li id=menu-item-1050381 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1050381"><a href=https://smallbiztrends.com/money/>Money</a><ul class=sub-menu><li id=menu-item-225129 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225129"><a href=https://smallbiztrends.com/category/small-business-loans/>Loans</a><li id=menu-item-1036052 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036052"><a href=https://smallbiztrends.com/tag/small-business-grants>Grants</a><li id=menu-item-225130 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225130"><a href=https://smallbiztrends.com/category/small-business-taxes/>Taxes</a><li id=menu-item-1036053 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036053"><a href=https://smallbiztrends.com/tag/small-business-accounting>Accounting</a><li id=menu-item-1036060 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1036060"><a href=https://smallbiztrends.com/category/small-business-finance/>Finance</a><li id=menu-item-1038332 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1038332"><a href=https://smallbiztrends.com/small-business-calculators/>Calculators</a></ul><li id=menu-item-1072215 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1072215"><a href=https://smallbiztrends.com/life/>Life</a><ul class=sub-menu><li id=menu-item-908377 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-908377"><a href=https://smallbiztrends.com/category/business-success-stories/>Success Stories</a><li id=menu-item-225134 class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-225134"><a href=https://smallbiztrends.com/category/business-interviews/>Interviews</a><li id=menu-item-1038978 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1038978"><a href=https://smallbiztrends.com/tag/wellness>Wellness</a><li id=menu-item-225119 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225119"><a href=https://smallbiztrends.com/category/business-book/>Business Books</a><li id=menu-item-562825 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-562825"><a href=https://smallbiztrends.com/motivational-quotes-for-business/>Motivational Quotes</a><li id=menu-item-225121 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225121"><a href=https://smallbiztrends.com/category/business-humor/>Humor</a></ul><li id=menu-item-1089288 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1089288"><a href=https://smallbiztrends.com/small-business-technology/>Tech</a><ul class=sub-menu><li id=menu-item-1036066 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036066"><a href=https://smallbiztrends.com/tag/software-and-apps>Software and Apps</a><li id=menu-item-1036067 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1036067"><a href=https://smallbiztrends.com/tag/hardware-and-gadgets>Hardware and Gadgets</a><li id=menu-item-225125 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225125"><a href=https://smallbiztrends.com/category/product-reviews/>Product Reviews</a><li id=menu-item-225126 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-225126"><a href=https://smallbiztrends.com/category/technology-trends/>Technology Trends</a></ul><li id=menu-item-1041107 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1041107"><a href=https://smallbiztrends.com/headlines/>Headlines</a><ul class=sub-menu><li id=menu-item-1036069 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1036069"><a href=https://smallbiztrends.com/category/small-business-news/>News</a><li id=menu-item-1069407 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1069407"><a href=https://smallbiztrends.com/tag/small-biz-in-15>Small Biz in 15</a><li id=menu-item-1040234 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1040234"><a href=https://smallbiztrends.com/category/small-business-events/>Small Business Events</a><li id=menu-item-931041 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-931041"><a href=https://smallbiztrends.com/events/>Events Calendar</a><li id=menu-item-1017702 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1017702"><a href=https://smallbiztrends.com/tag/small-business-statistics>Statistics</a></ul><li id=menu-item-1036070 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1036070"><a>More</a><ul class=sub-menu><li id=menu-item-1040989 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1040989"><a href=https://smallbiztrends.com/tag/small-business-courses>Small Business Courses</a><li id=menu-item-1474851 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1474851"><a href=https://deals.smallbiztrends.com/>Office Product Deals</a><li id=menu-item-225112 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-225112"><a href=https://smallbiztrends.com/small-business-resource-center>Resources</a><li id=menu-item-1088606 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1088606"><a href=https://smallbiztrends.com/business-webinars>Webinars</a><li id=menu-item-1037417 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1037417"><a href=https://smallbiztrends.com/niche-industries/>Industries</a></ul></ul></div></div><div class="menu-item-main-nav-search menu-item menu-item-type-post_type menu-item-object-page"><span class=main-nav-search id=main-nav-search-button>Search</span><div class=nav-search-block id=nav-search-block-wrap><form id=nav-searchform action=https://smallbiztrends.com/><input id=s name=s placeholder=Search...> <input class=nav-search-button type=submit value=Search></form></div></div></nav><script type=text/ez-screx>smb_set_search_button();</script></header></div><div id=main-content class=container><div class=content><article class="post-listing post-552716 post type-post status-publish format-standard has-post-thumbnail category-business-interviews"><div class=post-inner><h1 class="post-title entry-title">Tyler Lessard of Vidyard: 73 percent of B2B Videos are Less Than 2 Minutes Long; Only 13 percent Viewed on Mobile Devices</h1><meta content="Tyler Lessard of Vidyard: 73 percent of B2B Videos are Less Than 2 Minutes Long; Only 13 percent Viewed on Mobile Devices"><span class=byline><span class=article-date>Published: <span datetime=2019-07-05T10:30:14-04:00>Jul 5, 2019</span></span> <span class=article-author>by <span class=nickname><a href=https://smallbiztrends.com/author/bleary/ title="Posts by Brent Leary">Brent Leary</a></span></span> <span class=article-author>In <a href=https://smallbiztrends.com/category/business-interviews/ title="View all articles in Business Interviews">Business Interviews</a></span></span><hr class=clear><span class=full-span-featured-image><img width=850 height=476 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22850%22%20height=%22476%22%3E%3C/svg%3E" class="ezlazyload attachment-general_850w_image size-general_850w_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2019/07/tyler-lessard-vidyard-850x476.png></span><div class=entry><div class=entry-wrap><p><a href=https://www.vidyard.com/ target=_blank rel="noopener noreferrer">Vidyard</a>, a leading video platform for business, recently released their annual <a href=https://www.vidyard.com/business-video-benchmarks>Video in Business Benchmark Report</a> and it is full of great information on <a href=https://smallbiztrends.com/video-marketing-strategies/>how businesses are leveraging video to engage customers and prospects</a>. The study found on average 52% of viewers watch a video all the way through, regardless of the video’s length. But over two-thirds (68%) of viewers watch a video to the end if it’s less than 60 seconds. While only 25% will finish a video if it’s more than 20 minutes.<p>These are just a few of the many data points coming from the survey. And I recently spoke with Vidyard’s VP of Marketing Tyler Lessard, who shared his perspective on some of the key findings from the report. Below is an edited transcript of our conversation. To see the full conversation watch the video or click on the embedded SoundCloud player below.</p><iframe width=100% data-ezsrc="https://www.youtube.com/embed/KqP3CO5eCpw?rel=0" frameborder=0 allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" 0=allowfullscreen height=500 scrolling=yes class="ezlazyload iframe-class"></iframe><h3>2019 Video Marketing Trends</h3><p><strong>Small Business Trends:</strong> <strong>Give us some of the major takeaways that you guys found in this one.</strong><p><strong>Tyler Lessard:</strong> We just published our annual report, called the 2019 Video and Business Benchmark Report and each year we actually, we pull the data from two different sources that we work with. One is qualitative research that we do in partnership with a third party, that surveys marketers out there and how they’re using video. And the second is our own first party data in which we analyze more than 3000 videos published over a 12 month period from primarily B2B businesses and those using our platform. So they aren’t media companies. It’s not entertainment. These are all businesses using video to support their go to market programs and largely in B2B.<p>Within this report we end up seeing some really interesting hard data trends. As well as how do those correlate to some of the qualitative research that we’re seeing. And I think one of the biggest things that we saw this year compared to previous years was a really broad expansion in terms of the types of video that businesses are creating to support their marketing and sales programs. And if you go back, one, two, three years, the majority of businesses were creating fewer videos first of all. But they were also focusing them in on things like website explainer videos, product demos and online webinars. And traditionally, that’s often how we think about the basics of video in B2B.<h3>Video Marketing Spreading Through the Sales Funnel</h3><p>But this year we saw a huge spike in those reporting the use of, and creation of, videos for social media channels, videos specifically for their YouTube channels, videos to support the ongoing buyers journey, customer success videos, things like that. So we’re seeing sort of this rise of video throughout the full funnel. And sort of a correlated benchmark to that is more and more of that video creation is happening in house. So businesses are getting scrappier with saying, “You know what? We don’t need to outsource all of these videos. Yeah, that great explainer for our website, let’s get a professional to do that. But when we’re creating product demo videos, on demand thought leadership, how to videos, things like that, more and more of that is happening in house. That’s just a core part of the content that they’re publishing.<p><strong>Small Business Trends:</strong> <strong>Could that also be a function of costs coming down, technology making it easier for them to do it and feeling like they can actually handle some more of it internally as opposed to externally?</strong><p><strong>Tyler Lessard:</strong> Yeah, 100%. And we see both factors playing in now, that there’s more demand for video throughout the buyers journey. Because audiences are just tending to go that way now. And if they have an option to engage in video, it’s working really well for marketers. So they’re seeing, okay, we should create more content. But at the same time, as you said, the ability to supply that content has come a long way. And so we can now create videos. I mean you and I right now are creating a video as we speak, right, as an interview style thought leadership video. And that’s something that we can put out there to support our program.<h3>Video Length Getting Shorter</h3><p><strong>Small Business Trends:</strong> <strong>Right. One of the trends it looks like is taking place is videos are starting to get shorter and shorter and shorter.</strong><p><strong>Tyler Lessard:</strong> Yes. We saw year over year, this has been happening in the business world. And it’s probably not surprising to most people. If you go back two years ago, of all the videos published through our platform by businesses, the average length overall was about nine minutes. Last year, the average length was around six minutes. And this year it dropped down to four minutes. So of those 300,000 plus videos, the average length across all of them was four minutes.<p>Now the important thing to also look at is 73% of all those videos were less than two minutes, right? So there’s this big volume of videos that are less than two minutes. We’re still seeing that complemented with longer form content. Things like interviews and webinars and things like that. But more and more it’s about the creation of these quick, short form videos. Whether that be to explain a specific topic, to educate somebody in a how to, or to use them for short promotion on social media, email marketing and other channels like that.<h3>More Viewers Staying to the End</h3><p><strong>Small Business Trends:</strong> <strong>So videos are getting shorter, but it seems like there are more people actually getting through the whole video.</strong><p><strong>Tyler Lessard:</strong> Right. Yes.<p><strong>Small Business Trends:</strong> <strong>It sounds like things are starting to meet in the middle or something like that.</strong><p><strong>Tyler Lessard:</strong> No, you’re right. And that was my big takeaway this year, there’s this breadth of content being created, but in parallel, videos are getting shorter, but at the same time people are watching longer, and both percentage wise and absolute value times. And so I think what we’re seeing there is you’re right, things are sort of meeting up, where I believe that businesses are getting better at creating value in their content.<h3>Business Getting Savvier</h3><p>And that’s keeping people watching longer and I think that’s because we’ve been doing this now a number of years, and I think again, businesses are just getting savvier in what they’re creating. I think there’s more emphasis than ever on the value, the actual content value as opposed to the production value and so again, that’s where we’ve seen this rise of how to videos, thought leadership videos, things that are delivering real value in an educational format. And those tend to keep people watching longer.<p>It may not have as many views as those big promotional videos, but more and more of them are sort of targeting audiences and going deeper into the buyers journey. So I think we’re creating better content as an industry, at least I hope that’s one of the interpretations I can take from that data. But at the same time I think people are just more likely to consume video content now as it’s becoming more and more a natural part of how we consume information, whether it be in our personal lives or in our business lives.<h3>Video Still Viewed on Desktop – Even in a Mobile World</h3><p><strong>Small Business Trends:</strong> <strong>One of the more interesting kind of factoids that came out of this for me is we are in a mobile world, and we see that more and more content seems to be being consumed via mobile devices.</strong><p><strong>Tyler Lessard:</strong> Yeah.<p><strong>Small Business Trends:</strong> <strong>Not so much with some of this business video, it seems.</strong><p><strong>Tyler Lessard:</strong> Right. Yeah, we’ve seen that as a consistent trend for the last few years, that the majority of viewing of business related videos happens on desktops, not on mobile devices. And in fact, it’s been well over 80%, I think even over 85% for the last couple of years running. We did see a little bit of an uptick in mobile devices consumption in these last 12 months, but it’s still not a huge contributor.<p>And I think if you think about the world of business, it’s probably not surprising to put yourself through that through process. Most of these videos are consumed during the 9:00 to 5:00 workday, the most common time for people to view business related videos are mid-week, so Wednesday or Thursday, and typically in the morning, or early afternoon time period. Which I think is consistent with a lot of other types of content, so it’s the part of the week where people are willing to spend a bit more time researching, educating, or consuming, as opposed to Monday when you’re getting going and Friday where you feel like you just got to get things done and get out.<h3>B2B Viewing Happening During the Day</h3><p>But it mostly happens during the day, and in the business world, again, a lot of that video is for educational purposes, so people are still sitting down, their consuming it on their desktops, as opposed to the consumer world, where mobile video is largely about entertainment, right, and so we’re quickly watching, or communication, whereas in business, I still see a focus on educational content and as a result people are tuning in on their desktops.<p>And the one takeaway I’ll give you on that Brent, for the audience listening and what does that mean for most people, it’s that be mindful that because people tend to watch business videos on their desktops, we can take advantage of the bigger form factor, so we can create videos with a little bit more visual content and not worrying about is this always going to be viewed on a small device.<p>But also it does give us more liberty in terms of longer form content, right? People on mobile are more likely to consume short form, snackable content, you usually don’t sit on your mobile and watch an hour long video, but people will do that on their desktops. And so you have a little bit more liberty in the business world to create those 10 minute long interviews, those 30 minute educational webinars and expect people will stay tuned.<h3>Analytics Becoming More Important</h3><p><strong>Small Business Trends:</strong> <strong>Yeah, one of the other kind of really interesting takeaways, is this whole area around analytics, and it seems like video creators are getting a little bit more sophisticated with the way that they analyze the performance of their videos. Maybe you can talk a little bit about that.</strong><p><strong>Tyler Lessard: </strong>I think it’s a great extension to the other trends that we’re seeing. As businesses do more and more video, even if they’re creating them in house, that’s still a bigger and bigger investment, right? Because it’s still people’s time, their energy, and it’s a bigger part of your programs. So as you’re doing that, you start to have that need to make sure that you are tracking the data, to know what’s working, what’s not, am I applying these resources affectively and how do we get the most out of these videos? When you’re just doing one-offs, it’s not as big a deal, and you usually look at things like view counts and basic engagement on them and say, “Hey, is this getting some good sharing and are people staying tuned?”<h3>Customer Tracking Becoming More Aggressive</h3><p>But as you start doing video more aggressively throughout your marketing and sales, and throughout the buyer’s journey, you want to start to be able to track things, like who’s actually watching these videos and how is that influencing net new leads, and ultimately the business related metrics, like influence on pipeline or revenue.<p>And then also understanding, where are they watching these videos, if it’s embedded in multiple places, can I tell where people are finding it, where they’re consuming it. So lots of different things that we’re seeing businesses start to do and I think we’ll continue to see as we move forward, as businesses rely more and more on video, that that trend will continue and more of them will start to look at these richer analytics through more sophisticated video platforms.<h3>Social Media Dominated by On-Demand</h3><p><strong>Small Business Trends:</strong> <strong>When you talk about social media, using social media as a place for video, does that also include the live streaming aspects, or is it more just natively posting videos?</strong><p><strong>Tyler Lessard:</strong> What we’re seeing for most businesses and people responding to the surveys is that primary use on social is just on-demand videos that are being published, either on their main profiles, and or by their employees and their evangelists and their executives. As well as a growing use of their YouTube channels as a specific place to publish content. Less so for live video, we still haven’t seen huge adoption of live streaming within the typical business world. You know, those who do report using live streaming we see are using for things like ask me anything sessions, with people from their company or executives, things that are maybe interview style, but they want to take advantage of live to see if they can pull an audience in in real time.<p>But we still haven’t really seen a silver bullet from anybody in terms of the real business use of live video, so I think it’s still a lot of that on demand content.<h3>LinkedIn Live Becoming Big</h3><p><strong>Small Business Trends:</strong> <strong>I just got the access to LinkedIn Live and I’ve been playing around with it, and I’m pretty surprised at how, at least the first one I did… I guess people aren’t used to getting notifications about live video on LinkedIn.</strong><p><strong>Tyler Lessard:</strong> Right.<p><strong>Small Business Trends:</strong> <strong>And so, there was a curiosity factor or something, because I literally did like a minute and a half, me just staring, trying to get this thing to work, and that has over 2800 views and like 60 something comments and it seems like it’s just right now it’s more of a curiosity, but do you have a sense for, if something on the LinkedIn platform since it is business oriented, may actually have a pretty significant impact on the way video goes in the future?</strong><p><strong>Tyler Lessard:</strong> I do. And I think that to your point, it is an opportunity right now to be creative in how you might use live streaming on any of these platforms and LinkedIn certainly. And it’s partly because those social platforms are incentivizing the consumption of it, right? So they, as much as we hate to say it, we need to play those games of if LinkedIn is going to drive people to come watch my live streams because they have their own motivation behind it, then we need to think about that, and see if that’s a way to leverage their reach and get more audiences in, then that’s something we should consider.<h3>LinkedIn Video Ramping Up</h3><p>And even on LinkedIn now we will more often than not include a video in our posts, even if it’s just a short video that’s just like a quick summary of what we’re talking about, and it’s because we find that they just get broader reach because LinkedIn is motivated to pull people into posts with native videos as opposed to those without. And so I think there is an opportunity there today and with live streaming to your point, it’s new to market, especially on LinkedIn, there can absolutely be that curiosity and novelty factor, but also we know that LinkedIn is motivated to get people to watch, so they’re doing things like notification and others. So if you can be smart, and come up with good content, because the problem is using it and abusing it.<p><strong>Small Business Trends:</strong> <strong>Let’s talk to the folks who have not really gotten started with video but have, they realize it’s going to be important to them to do so. And let’s frame it in the sense is, this is an SMB company….</strong><p><strong>Tyler Lessard:</strong> Yeah.<p><strong>Small Business Trends:</strong> <strong>Limited resources, but they know that this is a way for them to get their name out, start building their brand and start connecting with prospects. What are some of the best ways that they could actually get started doing that?</strong><h3>Small Businesses Rethinking Video Marketing</h3><p><strong>Tyler Lessard:</strong> I talk to a lot of smaller businesses around how they’re thinking about video and trying to get going. And the one thing to start with, as you think about this, is to be mindful that video is another content medium to deliver your message through the different channels or paths that you probably already use today. So don’t think about it as something totally separate. I think you need to think about it more organically, as a content type.<p>And if you do email marketing, most of your emails are probably text based today. Should there be videos that become the call to action to those? Maybe you have a blog? Should you be incorporating videos as a way to deliver your message on your blog? You do thought leadership content. So like you and I are doing right now, maybe you want to do video based interviews or video podcasts. Even an episodic video series to support that content strategy, that blog strategy and so on.<h3>Video Entering Sales Process</h3><p>And the other place to think about it is of course, with your sales team. If you’re a small business, maybe you are the marketer and the sales person and the business owner. And think about as you are reaching out directly to prospects or customers. Are there videos that would help to shorten those conversation cycles?<p>If you had a really quick, simple video that just clearly explained what you do. Doesn’t have to be something where you’re outsourcing to an agency, getting drone footage and doing all this big production. It could be something as simple as you hopping on camera. Maybe in front of a whiteboard, with a couple of images up there, and just genuinely explaining, “This is exactly how we help businesses solve these problems.”<p>And just by being able to share a video of you explaining that compared to written text and bullet points, it not only gives the audience a different way to consume the content in a way that they may prefer, but it also gives you the chance to be more authentic and to build a more personal connection.<h3>Video Helping to Build Personal Connections</h3><p>Because when people watch a video of you explaining what you do versus reading some copy on a web page, just picture it yourself. The video you immediately, you see that person. It’s very transparent. You can hopefully see their passion come through, if they’re really got positive energy. And it builds a level of trust right from the beginning. Whereas copy on a web page really doesn’t do that. It’s informative. But it doesn’t create any personal connection.<p>So I think just having that mindset, that video can be, it’s an organic part of how you can communicate, it can be a very conversational medium, you don’t have to go overboard with heavy production and you just got to start thinking about, “I want to deliver this message, would video be a good way to do that?”, and just start trying it.<h3>Businesses Seeking Way to Get Started</h3><p>Even if you don’t have a dedicated producer or content person in house, now is the time to think about what are the simple ways I can dip my toe in. And that might be by doing Skype based interviews and recording them. It could be turning on your iPhone on a nice little tripod and recording some thought leadership content. It could be interviewing your customers on camera, and doing some really basic editing afterwards. And if you don’t know how to do video editing, like 20 minutes on YouTube, you’ll be an expert. It’s easier than ever. It’s more approachable than ever. My 10 year old son edits videos.<p><strong>Small Business Trends:</strong> <strong>Wow.</strong><p><strong>Tyler Lessard:</strong> I think you just got to get started there. And think about how can I create some of this content to support my programs. And not every video has to be a big, viral sensation. It’s just got to support your sales process.<p style=text-align:center><iframe data-ezsrc="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/645644124&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" width=100% height=166 frameborder=no scrolling=no class=ezlazyload></iframe><p class=interview-boilerplate><strong><em>This is part of the <a href=https://smallbiztrends.com/category/business-interviews/>One-on-One Interview series</a> with thought leaders. The transcript has been edited for publication. If it's an audio or video interview, click on the embedded player above, or subscribe via <a href="https://itunes.apple.com/us/podcast/one-on-one-interviews/id1023250761?mt=2" target=_blank>iTunes</a> or via <a href="http://www.stitcher.com/s?fid=70607&refid=stpr" target=_blank>Stitcher</a>.</em></strong><hr class=clear></div></div></div></article><div id=ezoic-pub-ad-placeholder-105></div><section id=related-articles><div class=single_section_title>Editor's Picks</div><ul class=single-related-articles><li class=related-article-0><a href=https://smallbiztrends.com/types-of-youtube-videos/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt="20 Types of YouTube Videos You Can Use to Promote Your Business" decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2019/01/YouTube-Videos-325x182.png></span><hr class=clear><span class=related-articles-title>20 Types of YouTube Videos to Promote Your Business</span></a><li class=related-article-1><a href=https://smallbiztrends.com/small-business-mobile-ad-networks/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt="small business mobile ad networks" decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2022/06/small-business-mobile-ad-networks-1-325x182.png></span><hr class=clear><span class=related-articles-title>The 7 Best Small Business Mobile Ad Networks</span></a><li class=related-article-2><a href=https://smallbiztrends.com/mobile-marketing-ideas-for-the-holidays/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt="Having an app for your business can provided added benefits around the holiday season. Here are some mobile marketing ideas for the holidays." decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2016/09/mobile-phone-holiday-season-325x182.jpg></span><hr class=clear><span class=related-articles-title>14 Mobile Marketing Ideas for the Holidays</span></a><li class=clear><li class="related-article-3 sponsored-related-article"><a href=https://smallbiztrends.com/tech-suite-invoicing-software/ rel=sponsored><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/06/invoicing-software-325x182.jpg></span><hr class=clear><span class=related-articles-title>How to Build a Comprehensive Tech Suite on Invoicing Software</span></a><li class="related-article-4 sponsored-related-article"><a href=https://smallbiztrends.com/tips-retain-attract-talent/ rel=sponsored><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2024/02/attract-talent-retain-employees-325x182.jpg></span><hr class=clear><span class=related-articles-title>5 Tips For Small Business Employers To Retain And Attract Talent</span> <span class=related-articles-sponsor>Sponsored by <strong>MetLife</strong></span></a><li class=related-article-5><a href=https://smallbiztrends.com/tips-for-creating-marketing-videos/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image size-home_cat_image" alt="25 Tips for Creating Marketing Videos" decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2017/05/shutterstock_620116736-325x182.jpg></span><hr class=clear><span class=related-articles-title>40 Tips for Creating Great Marketing Videos</span></a><li class=clear></ul></section><div id=ezoic-pub-ad-placeholder-137></div><section id=abouttheauthor class=staff-author><div class=single_section_title><a href=https://smallbiztrends.com/author/bleary/><span>Brent Leary</span></a></div><ul class=connectauthor><li><a class=bizsugar href=https://share.bizsugar.com/user/profile/bleary rel="nofollow noopener noreferrer" target=_blank>BizSugar</a><li><a class=linkedin href=https://www.linkedin.com/in/brentleary rel="nofollow noopener noreferrer" target=_blank>LinkedIn</a><li><a class=facebook href=https://facebook.com/brent.leary rel="nofollow noopener noreferrer" target=_blank>Facebook</a><li><a class=twitter href=https://twitter.com/https://www.twitter.com/BrentLeary rel="nofollow noopener noreferrer" target=_blank>Twitter</a></ul><hr class=clear><div class=author-bio><a href=https://smallbiztrends.com/author/bleary/ class=author-image><img src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%2265%22%20height=%2265%22%3E%3C/svg%3E" alt="Brent Leary" width=65 height=65 class="ezlazyload photo" ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/wp-content/uploads/userphoto/44.thumbnail.jpg></a> Brent Leary is the host of the Small Business Trends <a rel="noopener noreferrer" target=_blank href=https://smallbiztrends.com/category/interviews-2>One-on-One</a> interview series and co-founder of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Brent is a CRM industry analyst, advisor, author, speaker and award-winning blogger.<hr class=clear></div><hr class=clear></section><div id=ezoic-pub-ad-placeholder-138></div><div id=ezoic-pub-ad-placeholder-139></div></div><aside id=sidebar><div class="smb-widget sideitem section smb-subscribe-widget"><div class=sidebar_title>Subscribe</div><div class="smb-widget-content subsection social-box"><div class="social-wrap even" style=height:20px><a href="https://twitter.com/smallbiztrends?ref_src=twsrc%5Etfw" rel="noopener noreferrer" class=twitter-follow-button data-show-count=false>Follow @smallbiztrends</a><hr class=clear></div><hr class=clear><div class="social-wrap odd" style=height:20px><div class=fb-like data-href=http://www.facebook.com/smallbusinesstrends data-width=260 data-layout=button_count data-action=like data-size=small data-share=true></div><hr class=clear></div><hr class=clear><div class="social-wrap odd links"><a href=https://feeds2.feedburner.com/SmallBusinessTrends rel="noopener noreferrer" class=rss target=_blank>RSS</a> <a href=https://www.linkedin.com/company/small-business-trends rel="noopener noreferrer" class=linkedin target=_blank>LinkedIn</a> <a href=https://www.pinterest.com/smallbiztrends/ class=pinterest rel="noopener noreferrer" target=_blank>Pinterest</a> <a href="https://itunes.apple.com/us/podcast/one-on-one-interviews/id1023250761?mt=2" rel="noopener noreferrer" class=apple target=_blank>iTunes</a> <a href=https://flipboard.com/@smallbiztrends rel="noopener noreferrer" class=flipboard target=_blank><img src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%2224%22%20height=%2224%22%3E%3C/svg%3E" width=24 height=24 alt=Flipboard ezimgfmt="rs rscb1 src ng ngcb1" class=ezlazyload data-ezsrc=https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/images/flipboard-24x24-icon.png></a> <a href=https://www.youtube.com/c/SmallBusinessTrends rel="noopener noreferrer" class=flipboard target=_blank><img src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%2224%22%20height=%2224%22%3E%3C/svg%3E" width=24 height=24 alt=YouTube ezimgfmt="rs rscb1 src ng ngcb1" class=ezlazyload data-ezsrc=https://smallbiztrends.com/wp-content/themes/sahifa-child-smallbiz-1-1/images/youtube-sidebar-social.png></a><hr class=clear></div><hr class=clear><div class="social-wrap even last newsletter-sub"><h3><a href=https://smallbiztrends.com/small-business-newsletter/ class=newsletter>Subscribe to our Newsletter</a></h3><form method=post class=infusion-form id=zcampaignOptinForm action=https://ozyh-zgpvh.maillist-manage.net/weboptin.zc target=_blank><input class=infusion-field-input-container placeholder=Email changeitem=SIGNUP_FORM_FIELD name=CONTACT_EMAIL id=EMBED_FORM_EMAIL_LABEL> <input type=hidden placeholder=Name changeitem=SIGNUP_FORM_FIELD name=LASTNAME id=EMBED_FORM_NAME_LABEL> <button class=newsletter-button>Submit</button> <input type=hidden id=fieldBorder> <input type=hidden id=submitType name=submitType value=optinCustomView> <input type=hidden id=emailReportId name=emailReportId> <input type=hidden id=formType name=formType value=QuickForm> <input type=hidden name=zx id=cmpZuid value=12744605> <input type=hidden name=zcvers value=3.0> <input type=hidden name=oldListIds id=allCheckedListIds> <input type=hidden id=mode name=mode value=OptinCreateView> <input type=hidden id=zcld name=zcld value=13160284b293fdf> <input type=hidden id=zctd name=zctd> <input type=hidden id=document_domain> <input type=hidden id=zc_Url value=ozyh-zgpvh.maillist-manage.net> <input type=hidden id=new_optin_response_in value=0> <input type=hidden id=duplicate_optin_response_in value=0> <input type=hidden name=zc_trackCode id=zc_trackCode value=ZCFORMVIEW> <input type=hidden id=zc_formIx name=zc_formIx value=3z5438978cf93d8a01edc2f3c24a7e1527d4e18b3ab9982663272c79062bc9c39f> <input type=hidden id=viewFrom value=URL_ACTION> <input type=hidden id=scriptless name=scriptless value=yes> <input type=hidden id=zc_spmSubmit name=zc_spmSubmit value=ZCSPMSUBMIT></form><hr class=clear></div></div></div><div class="smb-widget sideitem section smb-subscribe-widget"><div class=ad-300x250><div id=ezoic-pub-ad-placeholder-101></div></div></div><div class="smb-widget sideitem section smb-daily-tips-widget smb-breaking-news-widget smb-spotlight-widget"><div class=sidebar_title>Small Business Resources</div><div class="smb-widget-content subsection daily-tips-link"><a href=https://smallbiztrends.com/redirect/energy-tax-savings-free-ebook/><img width=660 height=346 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22660%22%20height=%22346%22%3E%3C/svg%3E" class="ezlazyload attachment-general_660w_image size-general_660w_image wp-post-image" alt="Energy Tax Savings Free Ebook" decoding=async ezimgfmt="rs rscb1 src ng ngcb1" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2018/01/tax-savings-ebook3-660x346.png></a><h3><a href=https://smallbiztrends.com/redirect/energy-tax-savings-free-ebook/>Energy Tax Savings eBook</a></h3><a href=https://smallbiztrends.com/small-business-resource-center/ class=view-all>View All</a></div></div><div class="smb-widget sideitem section smb-subscribe-widget" id=bottom-sidebar-ad-300x250-v2-wrap><div id=bottom-sidebar-ad-300x250-v2><div id=ezoic-pub-ad-placeholder-102></div></div></div></aside><hr class=clear></div><div class=bread-crumb-wrap><hr class=clear></div><footer><div class=foot-wrap><div class="footer-col about-footer-col"><h3>Small Business Trends</h3><p>Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Our mission is to bring you "Small business success … delivered daily."</div><div class="footer-col contact-menu-footer-col"><h3>More</h3><div class=menu-header><ul id=menu-footer-more class=menu><li id=menu-item-562824 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-562824"><a href=https://smallbiztrends.com/motivational-quotes-for-business/>Motivational Quotes</a><li id=menu-item-459856 class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-459856"><a href=https://smallbiztrends.com/category/small-business-news/>Small Business News</a><li id=menu-item-459860 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-459860"><a href=https://smallbiztrends.com/business-cartoons/>Cartoon Gallery</a></ul></div></div><div class="footer-col contact-menu-footer-col"><h3>Contact</h3><div class=menu-header><ul id=menu-footer-contact class=menu><li id=menu-item-445093 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-445093"><a href=https://smallbiztrends.com/advertise>Advertise</a><li id=menu-item-225099 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-225099"><a href=https://smallbiztrends.com/contact/>Contact Us</a><li id=menu-item-225101 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-225101"><a href=https://smallbiztrends.com/privacy.htm>Privacy Policy</a><li id=menu-item-225102 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-225102"><a href=https://smallbiztrends.com/terms-of-service>Terms</a></ul></div></div><div class="footer-col about-menu-footer-col"><h3>About</h3><div class=menu-header><ul id=menu-footer-about class=menu><li id=menu-item-1486131 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1486131"><a href=https://smallbiztrends.com/about/>About Us</a><li id=menu-item-225094 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-225094"><a href=https://smallbiztrends.com/about>Company</a><li id=menu-item-386107 class="menu-item menu-item-type-custom menu-item-object-custom menu-item-386107"><a href=https://smallbiztrends.com/media-kit/>Media Kit</a><li id=menu-item-582817 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-582817"><a href=https://smallbiztrends.com/editorial-calendar/>Editorial Calendar</a><li id=menu-item-393600 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-393600"><a href=https://smallbiztrends.com/small-business-resource-center/>Resource Center</a><li id=menu-item-225098 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-225098"><a href=https://smallbiztrends.com/archives/>Site Map</a><li id=menu-item-589878 class="menu-item menu-item-type-post_type menu-item-object-page menu-item-589878"><a href=https://smallbiztrends.com/small-business-newsletter/>Newsletter</a></ul></div></div><hr class=clear><div class="footer-col social-footer-col"><a href=https://facebook.com/smallbusinesstrends target=_blank rel="noopener noreferrer" class=social-facebook>Facebook</a> <a href=https://twitter.com/smallbiztrends target=_blank rel="noopener noreferrer" class=social-twitter>Twitter</a> <a href=https://www.linkedin.com/company/small-business-trends target=_blank rel="noopener noreferrer" class=social-linked>Linked In</a> <a href=https://www.pinterest.com/smallbiztrends/ target=_blank rel="noopener noreferrer" class=social-pinterest>Pinterest</a> <a href=https://www.youtube.com/c/SmallBusinessTrends target=_blank rel="noopener noreferrer" class=social-youtube>YouTube</a> <a href=https://flipboard.com/@smallbiztrends target=_blank rel="noopener noreferrer" class=social-flipboard>Flipboard</a> <a href=https://feeds2.feedburner.com/SmallBusinessTrends target=_blank rel="noopener noreferrer" class=social-rss>RSS</a></div><hr class=clear></div></footer><hr class=clear><div class=footer-bottom-wrap><div class=footer-bottom><p class=copy>© Copyright 2003 - 2025, Small Business Trends LLC. All rights reserved.<br>"Small Business Trends" is a registered trademark.<div class=clear></div></div></div></div><script type=text/ez-screx charset=utf-8>var acceptableCountries=["IN","PH","NG","MY","PK","KE","SG","ID"];var currentCountry=readCookie('user_country_code');var count_pageview=true;if(acceptableCountries.includes(currentCountry)){count_pageview=false;} if(count_pageview){fetch('https://smallbiztrends.com/api/smb-tracker/index.php?action=smb_pageview_tracker_v2&pv_data=YToyOntzOjQ6InNwb2kiO2E6MTp7aTowO2k6MTIyNDcxNzt9czoxMzoid3BwX3VwZGF0ZV9pZCI7aTo1NTI3MTY7fQ%3D%3D').then(function(response){if(response.status!==200){console.log('Looks like there was a problem. Status Code: '+ response.status);return;} response.json().then(function(data){console.log(data);});}).catch(function(err){console.log('Fetch Error :-S',err);});console.log("Hello world! This is a PV for NA.");}</script><div id=reading-position-indicator></div><script>const lazyloadRunObserver=()=>{const lazyloadBackgrounds=document.querySelectorAll(`.e-con.e-parent:not(.e-lazyloaded)`);const lazyloadBackgroundObserver=new IntersectionObserver((entries)=>{entries.forEach((entry)=>{if(entry.isIntersecting){let lazyloadBackground=entry.target;if(lazyloadBackground){lazyloadBackground.classList.add('e-lazyloaded');} lazyloadBackgroundObserver.unobserve(entry.target);}});},{rootMargin:'200px 0px 200px 0px'});lazyloadBackgrounds.forEach((lazyloadBackground)=>{lazyloadBackgroundObserver.observe(lazyloadBackground);});};const events=['DOMContentLoaded','elementor/lazyload/observe',];events.forEach((event)=>{document.addEventListener(event,lazyloadRunObserver);});</script><script src=https://smallbiztrends.com/wp-content/plugins/piotnet-addons-for-elementor-pro/assets/js/minify/extension.min.js id=pafe-extension-js></script><script type=text/ez-screx id=wp-polls-js-extra>var pollsL10n={"ajax_url":"https:\/\/smallbiztrends.com\/wp-admin\/admin-ajax.php","text_wait":"Your last request is still being processed. Please wait a while ...","text_valid":"Please choose a valid poll answer.","text_multiple":"Maximum number of choices allowed: ","show_loading":"0","show_fading":"1"};</script><script type=text/ez-screx src="https://smallbiztrends.com/wp-content/plugins/wp-polls/polls-js.js?screx=1&sxcb=1a" id=wp-polls-js></script><script src="https://www.googletagmanager.com/gtag/js?id=G-T5J50P8Q37" id=google_gtagjs-js async></script><script id=google_gtagjs-js-after>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);} gtag("set","linker",{"domains":["smallbiztrends.com"]});gtag("js",new Date());gtag("set","developer_id.dZTNiMT",true);gtag("config","G-T5J50P8Q37");</script><div class=pafe-break-point data-pafe-break-point-md=767 data-pafe-break-point-lg=1024 data-pafe-ajax-url=https://smallbiztrends.com/wp-admin/admin-ajax.php></div><div data-pafe-form-builder-tinymce-upload=https://smallbiztrends.com/wp-content/plugins/piotnet-addons-for-elementor-pro/inc/tinymce/tinymce-upload.php></div><div data-pafe-plugin-url=https://smallbiztrends.com/wp-content/plugins></div><div style=display:none><div id=SBT_foot_affiliate_widget><iframe data-ezsrc="https://vendoroption.com/affiliate/widget.php?pid=552716&vendor=social-media" scrolling=no class=ezlazyload></iframe></div><script type=text/ez-screx>ezoicSiteSpeed(document,String(/domContentLoaded/).substring(1).slice(0,-1),String(/dom-content-loaded-listener/).substring(1).slice(0,-1),function(){if(document.body.contains(document.getElementById('SBT_Inline_affiliate_widget'))){document.getElementById('SBT_Inline_affiliate_widget').innerHTML=document.getElementById('SBT_foot_affiliate_widget').innerHTML;}});</script><style>#SBT_Inline_affiliate_widget iframe{height:310px}@media only screen and (max-width:1299px) and (min-width:986px){#SBT_Inline_affiliate_widget iframe{height:340px}}@media only screen and (max-width:985px) and (min-width:768px){#SBT_Inline_affiliate_widget iframe{height:310px}}@media only screen and (max-width:767px) and (min-width:480px){#SBT_Inline_affiliate_widget iframe{height:371px}}@media only screen and (max-width:479px){#SBT_Inline_affiliate_widget iframe{height:371px}}</style></div><script async src="https://smallbiztrends.com/ezossp/https/platform.twitter.com/widgets.js?screx=1&sxcb=1a" type=text/ez-screx></script><script type=text/ez-screx>setTimeout('location.reload(true)',3128686);</script><script type=text/ez-screx>(function(){var s=document.createElement('script'),e=!document.body?document.querySelector('head'):document.body;s.src='https://acsbapp.com/apps/app/assets/js/acsb.js';s.async=s.defer=true;s.onload=function(){acsbJS.init({statementLink:'',feedbackLink:'',footerHtml:'',hideMobile:false,hideTrigger:false,language:'en',position:'left',leadColor:'#000080',triggerColor:'#000080',triggerRadius:'50%',triggerPositionX:'left',triggerPositionY:'bottom',triggerIcon:'wheel_chair4',triggerSize:'medium',triggerOffsetX:20,triggerOffsetY:20,mobile:{triggerSize:'small',triggerPositionX:'left',triggerPositionY:'center',triggerOffsetX:0,triggerOffsetY:0,triggerRadius:'0'}});};e.appendChild(s);}());</script><script type=text/ez-screx>if(window.innerWidth>985){if(document.body.contains(document.getElementById('sidebar'))){document.getElementById('sidebar').style.height=document.getElementById('main-content').clientHeight+'px';}}</script><span id=ezoic-pub-ad-placeholder-107></span><div id=ez-sidebar-wall-left class=ez-sidebar-wall style=left:0><div class=ez-sidebar-wall-ad><span id=ezoic-pub-ad-placeholder-108></span><span class=ez-rail-close id=ez-rail-close-left style=top:-21px;left:0;display:none onclick=__ez_close_rail(this.parentElement.parentElement.id)>x</span></div></div><script>!function(){function t(t,e){(null==e||e>t.length)&&(e=t.length);for(var r=0,n=new Array(e);r<e;r++)n[r]=t[r];return n}!function(){function e(){return document.querySelector('ins[data-anchor-shown="true"][data-anchor-status="displayed"]')}function r(t){var e=t.querySelector("iframe");e&&requestAnimationFrame((function(){var r=parseFloat(getComputedStyle(e).height);isNaN(r)||t.style.setProperty("height","".concat(r+5,"px"),"important")}))}function n(t){t.style.setProperty("width","100%","important"),t.style.maxWidth="none"}function o(t){var e=t.querySelector("iframe");e&&(e.style.setProperty("display","block","important"),e.style.setProperty("margin","0 auto","important"))}function a(e){if(e){var a=new WeakSet;a.has(e)||(a.add(e),new MutationObserver((function(a){var i,u=function(e,r){var n="undefined"!=typeof Symbol&&e[Symbol.iterator]||e["@@iterator"];if(!n){if(Array.isArray(e)||(n=function(e,r){if(e){if("string"==typeof e)return t(e,r);var n=Object.prototype.toString.call(e).slice(8,-1);return"Object"===n&&e.constructor&&(n=e.constructor.name),"Map"===n||"Set"===n?Array.from(e):"Arguments"===n||/^(?:Ui|I)nt(?:8|16|32)(?:Clamped)?Array$/.test(n)?t(e,r):void 0}}(e))||r&&e&&"number"==typeof e.length){n&&(e=n);var o=0,a=function(){};return{s:a,n:function(){return o>=e.length?{done:!0}:{done:!1,value:e[o++]}},e:function(t){throw t},f:a}}throw new TypeError("Invalid attempt to iterate non-iterable instance.\nIn order to be iterable, non-array objects must have a [Symbol.iterator]() method.")}var i,u=!0,c=!1;return{s:function(){n=n.call(e)},n:function(){var t=n.next();return u=t.done,t},e:function(t){c=!0,i=t},f:function(){try{u||null==n.return||n.return()}finally{if(c)throw i}}}}(a);try{for(u.s();!(i=u.n()).done;)"style"===i.value.attributeName&&(r(e),n(e),o(e))}catch(t){u.e(t)}finally{u.f()}})).observe(e,{attributes:!0,attributeFilter:["style"]}))}}!function(){var t=e();if(t)return r(t),n(t),o(t),void a(t);var i=new MutationObserver((function(){var t=e();t&&(r(t),n(t),o(t),a(t),i.disconnect())}));i.observe(document.body,{attributes:!0,subtree:!0,childList:!0})}()}()}();</script><script data-cfasync=false>!function(){var e=function(e,t){for(var r=0;r<t.length;r++){var n=t[r];if(0==n.complete||void 0!==n.readyState&&n.readyState<4){var o=n.getAttribute("src")||n.currentSrc;void 0!==n.readyState&&0==n.readyState?n.addEventListener("loadstart",(function(e){var t=e.currentTarget.getAttribute("src")||e.currentSrc;window.ezorqs(e,t)})):(o=n.getAttribute("src")||n.currentSrc,window.ezorqs(n,o)),n.addEventListener("load",(function(e){var t=e.currentTarget.getAttribute("src")||e.srcElement.currentSrc;window.ezorqe(e,t)})),n.addEventListener("loadeddata",(function(e){var t=e.currentTarget.getAttribute("src")||e.srcElement.currentSrc;window.ezorqe(e,t)})),n.addEventListener("error",(function(e){var t=e.currentTarget.getAttribute("src")||e.srcElement.currentSrc;window.ezorqe(e,t)}))}}};function t(e){for(var t=0;t<document.styleSheets.length;t++)if(document.styleSheets[t].href==e)return!0;return!1}__ez_addAllListeners=function(){e(0,document.querySelectorAll("img")),e(0,document.querySelectorAll("video")),e(0,document.querySelectorAll("audio")),function(e){for(var r=0;r<e.length;r++){var n=e[r];if(("preload"==n.getAttribute("rel")||"stylesheet"==n.getAttribute("rel"))&&null!=n.getAttribute("href")&&t(n.getAttribute("href"))){window.ezorqs(n,n.getAttribute("href"));var o=document.createElement("img");o.onerror=function(e){void 0!==e.path&&void 0!==e.path[0].currentSrc?window.ezorqe(n,e.path[0].currentSrc):void 0!==e.srcElement&&void 0!==e.srcElement.href&&window.ezorqe(n,e.srcElement.href)},o.src=n.getAttribute("href")}}}(document.querySelectorAll("link")),void 0!==window.__ez.ssaf&&window.__ez.ssaf.indexOf(16)>-1&&void 0!==window.__ez.sshsdef&&!1===window.__ez.sshsdef&&Element.prototype.addEventListener&&("function"==typeof window.onload&&(window.addEventListener("load",window.onload),window.onload=null),"function"==typeof document.onload&&(document.addEventListener.addEventListener("load",document.onload),document.onload=null))},__ez.queue.addFunc("__ez_addAllListeners","__ez_addAllListeners",null,!1,["/detroitchicago/tulsa.js"],!0,!0,!0,!0)}();</script><script data-ezscrex=false data-cfasync=false data-pagespeed-no-defer>try{var __ezlcp;const fd=window._ezfd||{} fd.measure=fd.measure||function(cb){cb()} function __ezlcpcd(){fd.measure(function(){const po=new PerformanceObserver(function(entryList){const entries=entryList.getEntries();const lcpElement=entries[entries.length-1];var vh=window.innerHeight||Math.max(document.documentElement.clientHeight,document.body.clientHeight);var scrollTop=window.pageYOffset||document.documentElement.scrollTop;if(typeof lcpElement!="undefined"&&typeof lcpElement.element!="undefined"&&lcpElement.element.getBoundingClientRect().top+scrollTop<vh){if(lcpElement.element.parentElement!=undefined&&lcpElement.element.parentElement.id=="ez-cookie-template"){return;} __ezlcp=lcpElement;}});po.observe({type:'largest-contentful-paint',buffered:true});});};__ezlcpcd();function hasBackgroundImage(element){var computedStyle=window.getComputedStyle(element);var backgroundImage=computedStyle.getPropertyValue('background-image');return backgroundImage!=='none';} function __ez_sendLCPElement(){fd.measure(function(){if(window.__ezlcp&&typeof window.__ezlcp.element!='undefined'&&window._ezaq&&typeof window._ezaq.domain_id!='undefined'){var vh=window.innerHeight||Math.max(document.documentElement.clientHeight,document.body.clientHeight);var json={url:document.URL,formfactor:window.ezoFormfactor,domainid:window._ezaq.domain_id,element:__ezlcp.element.outerHTML,viewht:vh,hasbackgroundimage:hasBackgroundImage(window.__ezlcp.element)};var url=__ez.dot.getURL("/cheetah/lcpel.go");var xhr=new XMLHttpRequest();xhr.open("POST",url,true);xhr.setRequestHeader('Content-Type','text/plain');xhr.send(JSON.stringify(json));}else{setTimeout(__ez_sendLCPElement,4000);}});} if(window.addEventListener){window.addEventListener('load',function(){setTimeout(__ez_sendLCPElement,2000);},false);}}catch(e){}</script><script data-ezscrex=false data-cfasync=false data-pagespeed-no-defer>__ez.surgeonuri="/cheetah/SeCSS.go";</script><script data-ezscrex=false data-cfasync=false data-pagespeed-no-defer>__ez.queue.addFile('/tardisrocinante/surgeonv2.js','/tardisrocinante/surgeonv2.js?gcb=195-7&cb=2',false,[],true,false,true,false);</script><script data-cfasync=false>__ez.queue.addFile('/tardisrocinante/script_delay.js','/tardisrocinante/script_delay.js?gcb=7&cb=2',false,['/tardisrocinante/screx.js'],true,false,true,false);</script><script data-cfasync="false">function _emitEzConsentEvent(){var customEvent=new CustomEvent("ezConsentEvent",{detail:{ezTcfConsent:window.ezTcfConsent},bubbles:true,cancelable:true,});document.dispatchEvent(customEvent);} (function(window,document){function _setAllEzConsentTrue(){window.ezTcfConsent.loaded=true;window.ezTcfConsent.store_info=true;window.ezTcfConsent.develop_and_improve_services=true;window.ezTcfConsent.measure_ad_performance=true;window.ezTcfConsent.measure_content_performance=true;window.ezTcfConsent.select_basic_ads=true;window.ezTcfConsent.create_ad_profile=true;window.ezTcfConsent.select_personalized_ads=true;window.ezTcfConsent.create_content_profile=true;window.ezTcfConsent.select_personalized_content=true;window.ezTcfConsent.understand_audiences=true;window.ezTcfConsent.use_limited_data_to_select_content=true;window.ezTcfConsent.select_personalized_content=true;} function _clearEzConsentCookie(){document.cookie="ezCMPCookieConsent=tcf2;Domain=.smallbiztrends.com;Path=/;expires=Thu, 01 Jan 1970 00:00:00 GMT";} _clearEzConsentCookie();if(typeof window.__tcfapi!=="undefined"){window.ezgconsent=false;var amazonHasRun=false;function _ezAllowed(tcdata,purpose){return(tcdata.purpose.consents[purpose]||tcdata.purpose.legitimateInterests[purpose]);} function _handleConsentDecision(tcdata){window.ezTcfConsent.loaded=true;if(!tcdata.vendor.consents["347"]&&!tcdata.vendor.legitimateInterests["347"]){window._emitEzConsentEvent();return;} window.ezTcfConsent.store_info=_ezAllowed(tcdata,"1");window.ezTcfConsent.develop_and_improve_services=_ezAllowed(tcdata,"10");window.ezTcfConsent.measure_content_performance=_ezAllowed(tcdata,"8");window.ezTcfConsent.select_basic_ads=_ezAllowed(tcdata,"2");window.ezTcfConsent.create_ad_profile=_ezAllowed(tcdata,"3");window.ezTcfConsent.select_personalized_ads=_ezAllowed(tcdata,"4");window.ezTcfConsent.create_content_profile=_ezAllowed(tcdata,"5");window.ezTcfConsent.measure_ad_performance=_ezAllowed(tcdata,"7");window.ezTcfConsent.use_limited_data_to_select_content=_ezAllowed(tcdata,"11");window.ezTcfConsent.select_personalized_content=_ezAllowed(tcdata,"6");window.ezTcfConsent.understand_audiences=_ezAllowed(tcdata,"9");window._emitEzConsentEvent();} function _handleGoogleConsentV2(tcdata){if(!tcdata||!tcdata.purpose||!tcdata.purpose.consents){return;} var googConsentV2={};if(tcdata.purpose.consents[1]){googConsentV2.ad_storage='granted';googConsentV2.analytics_storage='granted';} if(tcdata.purpose.consents[3]&&tcdata.purpose.consents[4]){googConsentV2.ad_personalization='granted';} if(tcdata.purpose.consents[1]&&tcdata.purpose.consents[7]){googConsentV2.ad_user_data='granted';} if(googConsentV2.analytics_storage=='denied'){gtag('set','url_passthrough',true);} gtag('consent','update',googConsentV2);} __tcfapi("addEventListener",2,function(tcdata,success){if(!success||!tcdata){window._emitEzConsentEvent();return;} if(!tcdata.gdprApplies){_setAllEzConsentTrue();window._emitEzConsentEvent();return;} if(tcdata.eventStatus==="useractioncomplete"||tcdata.eventStatus==="tcloaded"){if(typeof gtag!='undefined'){_handleGoogleConsentV2(tcdata);} _handleConsentDecision(tcdata);if(tcdata.purpose.consents["1"]===true&&tcdata.vendor.consents["755"]!==false){window.ezgconsent=true;(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0;} if(window.__ezconsent){__ezconsent.setEzoicConsentSettings(ezConsentCategories);} __tcfapi("removeEventListener",2,function(success){return null;},tcdata.listenerId);if(!(tcdata.purpose.consents["1"]===true&&_ezAllowed(tcdata,"2")&&_ezAllowed(tcdata,"3")&&_ezAllowed(tcdata,"4"))){if(typeof __ez=="object"&&typeof __ez.bit=="object"&&typeof window["_ezaq"]=="object"&&typeof window["_ezaq"]["page_view_id"]=="string"){__ez.bit.Add(window["_ezaq"]["page_view_id"],[new __ezDotData("non_personalized_ads",true),]);}}}});}else{_setAllEzConsentTrue();window._emitEzConsentEvent();}})(window,document);</script></body></html>