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YouTube insights and video measurement - YouTube Advertising

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class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Campaign setup </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="set-up-a-campaign" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/"> Set up a campaign </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="find-your-audience" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/audience/"> Find your audience </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="decide-on-a-budget" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/budget/"> Decide on a budget </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" data-g-cta-name="measure-your-results" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/how-it-works/measure-your-results/"> Measure your results </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="news-and-inspiration" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/news-and-inspiration/"> News and inspiration </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> Resources <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="resources" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/resources/"> Resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Creative </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="creative-resources" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/resources/creative-resources/"> Creative resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measurement-tools" data-g-module-name="yt-nav" href="/intl/ALL_sg/ads/resources/measurement-tools/"> Measurement tools </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Insights </div> <a class="datalayer-items 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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="datalayer-items ytads-js-contact-cta-label ytads-tfn-label" data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="sg"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="start-now" data-g-module-name="yt-nav" data-banner-locale-code="ALL_sg" href="https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--measure-your-results"> <div class="ytads-hero ytads-hero--gamma"> <div class="ytads-hero__inner"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Measure your results</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Make sure your campaign is having the impact you want with a deeper understanding of what’s working and what’s not.</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://lh3.googleusercontent.com/rBqioBFbNnGTvmgsRb6x2Hfvxg8puZeap4JiguJ1yrSiWyz37RfsgxhHL3m1jL6Y4fd5Jk5pbLc-HMkdvtZVeYLZxJ1BIDfB-wBkJPxmbPsmyvT6nA=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-measure-your-results"> <section class="ytads-section ytads-measure-your-results__intro"> <h2 class="lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700">Keep an eye on what&nbsp;matters</span> </h2> <div class="ytads-measure-your-results__intro-text"> <p>Measuring your YouTube Ads campaign is the best way to make sure that you're reaching your goals. And you don't need to be a data expert to do it.</p> <p>There is a range of real-time metrics that you can track for the insights that you need. See how many people are viewing your ad, how engaged they are, what actions they're taking and more.</p> </div> </section> <section class="ytads-section ytads-measure-your-results__format-accordion"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Awareness</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I reaching customers? </div> <div class="ytads-measure-your-results__format-answer"> <p>Track who saw your ads and how often they saw them with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads reporting</a> – included in your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> inspire awareness with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Use <a href="https://agency.googleblog.com/2017/04/introducing-marketing-mix-model.html">marketing mix modeling</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to compare your results to other channels.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Consideration</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Are people watching? </div> <div class="ytads-measure-your-results__format-answer"> <p>Measure your campaign’s total views and the average cost per view for free with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads metrics</a>.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand perception? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> affect brand consideration with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Compare creative elements with <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run measurement tests.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Action</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Are people taking action? </div> <div class="ytads-measure-your-results__format-answer"> <p>Measure <a href="https://support.google.com/google-ads/answer/6308">website conversions</a>, <a href="https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustome">shop visits</a>, and <a href="https://support.google.com/google-ads/answer/6100665">in-app actions</a> at no extra cost right from your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> are inspiring people to act with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run A/B experiments for search, geo, and user lift.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> <section class="ytads-section ytads-measure-your-results__format-tabs"> <div class="ytads-tabs" lb-auto-init="Tabs" tabs="0"> <div class="ytads-tabs__header"> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="0" tabindex="0"> <h3> <span class="lb-font-subhead-3">Awareness</span> </h3> </div> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="1" tabindex="0"> <h3> <span class="lb-font-subhead-3">Consideration</span> </h3> </div> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="2" tabindex="0"> <h3> <span class="lb-font-subhead-3">Action</span> </h3> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="0" aria-hidden="false"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I reaching customers? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Track who saw your ads and how often they saw them with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads reporting</a> – included in your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> inspire awareness with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Use <a href="https://agency.googleblog.com/2017/04/introducing-marketing-mix-model.html">marketing mix modeling</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to compare your results to other channels.</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="1" aria-hidden="true"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Are people watching? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Measure your campaign’s total views and the average cost per view for free with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads metrics</a>.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand perception? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> affect brand consideration with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Compare creative elements with <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run measurement tests.</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="2" aria-hidden="true"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Are people taking action? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Measure <a href="https://support.google.com/google-ads/answer/6308">website conversions</a>, <a href="https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustome">shop visits</a>, and <a href="https://support.google.com/google-ads/answer/6100665">in-app actions</a> at no extra cost right from your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> are inspiring people to act with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run A/B experiments for search, geo, and user lift.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-section--no-bg ytads-measure-your-results__whats-working"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-3 lb-font-weight-700">Know what&#39;s working</span> </h2> <div class="ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/FlhJV7vIbLtdulw_pV2-BjzGSt5lDbWzTtpPi1-1JEqZyWDtv3FKY4ttlXmJzDX2k5qvs1mycEz0cY54RujiLCyRZlziCd04eUdqR0hXrJa_y5k5O_g=s900" alt="Test and measure creative impact" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Test and measure creative impact</span> </h3> </div> <span class="lb-tile__body"> <p>The video that you use is one of the biggest factors in how well a YouTube campaign performs, so make sure that yours is getting results. Use our free video creative analytics tool to see where viewers drop off and what holds their attention – then apply these insights to your next ad.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="goto-video-creative-analytics" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/6086441" target="_blank" rel="noreferrer noopener"> LEARN MORE ABOUT VIDEO ANALYTICS </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/mmM6PKvOLfrD7ukhWN3WODD0CfpObovfLPjaL-Gj_u46cOzPEcV82OFsN4G_5Ampk6JCuUqt0ecktUmTLxZisrM2j75FSj5MrO0I=s900" alt="Track purchases, sign-ups, downloads and more" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Track purchases, sign-ups, downloads and more</span> </h3> </div> <span class="lb-tile__body"> <p>Understand the full impact of your video campaigns. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-about-conversion-tracking" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/6095821" target="_blank" rel="noreferrer noopener"> Learn about conversion tracking </a> </span> </span> </span> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700">Related to campaign&nbsp;measurement</span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/create-a-video-ad/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/Q1G03nwAiNKGXzF1aoaEQu91siTJV5TbXNlymq_3q4sKS5Endz6ksS_zMHix-rdoauNDZ-rBJlvGB154Y3EtcLWXe7inzoUt9C4g=s900" alt="Create a video ad" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Create a video ad</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/LhDL2WVEUJpjzPaLXedUj5za50KJFXMNXyYTjkaIvGDfytD_3UKYJbfOwjh-gRsOVJPQkClSKjrat4lz75a_WqsPC6Ih6buAM-15=s900" alt="Set up a campaign" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Set up a campaign</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/resources/measurement-tools/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/BL0IfSkGORxFQcTjN-xTrMa9uugMi51t2LV5fSg96RFo7gHqWAKJrrbyuCuH8ct5adogwIUI1yRAsES9UvAwcylYxFRAuCt1abk6=s900" alt="Measurement tools" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">Resources</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Measurement tools</span> </h3> </div> </span> </span> </a> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 60.6-3c6.8-1.8 13.1-7.3 14.9-14 3.3-12.1 3.3-37.5 3.3-37.5s-.1-25.3-3.4-37.5z"/><path fill="#FFF" d="M63.9 79.2L103.2 55 63.9 30.8z"/></svg> </div> <h2 class="lb-margin-bottom-m"> <span class="lb-font-headline-3 lb-font-weight-700">Get started with YouTube&nbsp;Ads</span> </h2> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button datalayer-items lb-button--filled" data-g-cta-name="start-now" data-g-module-name="yt-footer-banner" data-banner-locale-code="ALL_sg" href="https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewBox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 1.351-1.35-5.357-5.358z"/></g></svg> </button> </div> <div class="ytads-video-modal__iframe-wrapper"> <div class="lb-js-video-iframe ytads-video-modal__player" lb-auto-init="LBPlayer" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" }, "name": "modal-player", "uid": "video-modal-player" }'> </div> </div> </div> </aside> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline"> Connect </h3> <a 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href="https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--products" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Products </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://socialimpact.youtube.com/"> Social impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/trends/"> YouTube Culture &amp; Trends </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For business"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For creators"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://vr.youtube.com/"> YouTube VR </a> 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lb-hide"> <h4>Terms and conditions for this offer:</h4> <p><strong>In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.</strong></p> <ol> <li>Offer available to customers with a billing address in the United States only. One promotional code per advertiser.</li> <li>To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.</li> <li>To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.</li> <li>Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.</li> <li>Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.</li> <li>You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.</li> <li>Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.</li> </ol> <p><a class="lb-button" href="http://www.google.com/ads/coupons/terms.html" rel="noreferrer noopener" target="_blank"> Full terms and conditions can be found here </a></p> </section> <script src="https://www.gstatic.com/external_hosted/hammerjs/v2_0_2/hammer.min.js" nonce="l7AmjNtq3qGFO4XBTjNRjw"></script> <script src="/ads/static/compiled/globals.min.js?cache=cde347b" nonce="l7AmjNtq3qGFO4XBTjNRjw"></script> <script src="/ads/static/compiled/index.min.js?cache=5a59c90" nonce="l7AmjNtq3qGFO4XBTjNRjw"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2A" data-glue-cookie-notification-bar-language="en" data-glue-cookie-notification-bar-site-id="youtube.com/ads" nonce="l7AmjNtq3qGFO4XBTjNRjw"> </script> </body> </html>

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