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YouTube insights and video measurement - YouTube Advertising
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<div class="ytads-hero ytads-hero--gamma"> <div class="ytads-hero__inner"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Measure your results</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Make sure your campaign is having the impact you want with a deeper understanding of what’s working and what’s not.</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://lh3.googleusercontent.com/rBqioBFbNnGTvmgsRb6x2Hfvxg8puZeap4JiguJ1yrSiWyz37RfsgxhHL3m1jL6Y4fd5Jk5pbLc-HMkdvtZVeYLZxJ1BIDfB-wBkJPxmbPsmyvT6nA=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-measure-your-results"> <section class="ytads-section ytads-measure-your-results__intro"> <h2 class="lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700">Keep an eye on what matters</span> </h2> <div class="ytads-measure-your-results__intro-text"> <p>Measuring your YouTube Ads campaign is the best way to make sure that you're reaching your goals. And you don't need to be a data expert to do it.</p> <p>There is a range of real-time metrics that you can track for the insights that you need. See how many people are viewing your ad, how engaged they are, what actions they're taking and more.</p> </div> </section> <section class="ytads-section ytads-measure-your-results__format-accordion"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Awareness</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I reaching customers? </div> <div class="ytads-measure-your-results__format-answer"> <p>Track who saw your ads and how often they saw them with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads reporting</a> – included in your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> inspire awareness with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Use <a href="https://agency.googleblog.com/2017/04/introducing-marketing-mix-model.html">marketing mix modeling</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to compare your results to other channels.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Consideration</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Are people watching? </div> <div class="ytads-measure-your-results__format-answer"> <p>Measure your campaign’s total views and the average cost per view for free with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads metrics</a>.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand perception? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> affect brand consideration with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Compare creative elements with <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run measurement tests.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Action</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Are people taking action? </div> <div class="ytads-measure-your-results__format-answer"> <p>Measure <a href="https://support.google.com/google-ads/answer/6308">website conversions</a>, <a href="https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustome">shop visits</a>, and <a href="https://support.google.com/google-ads/answer/6100665">in-app actions</a> at no extra cost right from your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> are inspiring people to act with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run A/B experiments for search, geo, and user lift.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> <section class="ytads-section ytads-measure-your-results__format-tabs"> <div class="ytads-tabs" lb-auto-init="Tabs" tabs="0"> <div class="ytads-tabs__header"> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="0" tabindex="0"> <h3> <span class="lb-font-subhead-3">Awareness</span> </h3> </div> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="1" tabindex="0"> <h3> <span class="lb-font-subhead-3">Consideration</span> </h3> </div> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="2" tabindex="0"> <h3> <span class="lb-font-subhead-3">Action</span> </h3> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="0" aria-hidden="false"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I reaching customers? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Track who saw your ads and how often they saw them with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads reporting</a> – included in your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> inspire awareness with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Use <a href="https://agency.googleblog.com/2017/04/introducing-marketing-mix-model.html">marketing mix modeling</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to compare your results to other channels.</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="1" aria-hidden="true"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Are people watching? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Measure your campaign’s total views and the average cost per view for free with <a href="https://support.google.com/google-ads/answer/2375431?hl=en_GB">Google Ads metrics</a>.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand perception? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> affect brand consideration with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Compare creative elements with <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> or work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run measurement tests.</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="2" aria-hidden="true"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Are people taking action? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Measure <a href="https://support.google.com/google-ads/answer/6308">website conversions</a>, <a href="https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustome">shop visits</a>, and <a href="https://support.google.com/google-ads/answer/6100665">in-app actions</a> at no extra cost right from your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://support.google.com/google-ads/answer/9049373">above a certain budget</a> are inspiring people to act with our free <a href="https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Work with a <a href="https://measurementpartners.google.com/">Google Measurement Partner</a> to run A/B experiments for search, geo, and user lift.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-section--no-bg ytads-measure-your-results__whats-working"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-3 lb-font-weight-700">Know what's working</span> </h2> <div class="ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/FlhJV7vIbLtdulw_pV2-BjzGSt5lDbWzTtpPi1-1JEqZyWDtv3FKY4ttlXmJzDX2k5qvs1mycEz0cY54RujiLCyRZlziCd04eUdqR0hXrJa_y5k5O_g=s900" alt="Test and measure creative impact" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Test and measure creative impact</span> </h3> </div> <span class="lb-tile__body"> <p>The video that you use is one of the biggest factors in how well a YouTube campaign performs, so make sure that yours is getting results. Use our free video creative analytics tool to see where viewers drop off and what holds their attention – then apply these insights to your next ad.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="goto-video-creative-analytics" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/6086441" target="_blank" rel="noreferrer noopener"> LEARN MORE ABOUT VIDEO ANALYTICS </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/mmM6PKvOLfrD7ukhWN3WODD0CfpObovfLPjaL-Gj_u46cOzPEcV82OFsN4G_5Ampk6JCuUqt0ecktUmTLxZisrM2j75FSj5MrO0I=s900" alt="Track purchases, sign-ups, downloads and more" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Track purchases, sign-ups, downloads and more</span> </h3> </div> <span class="lb-tile__body"> <p>Understand the full impact of your video campaigns. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="learn-about-conversion-tracking" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/answer/6095821" target="_blank" rel="noreferrer noopener"> Learn about conversion tracking </a> </span> </span> </span> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700">Related to campaign measurement</span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/create-a-video-ad/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/Q1G03nwAiNKGXzF1aoaEQu91siTJV5TbXNlymq_3q4sKS5Endz6ksS_zMHix-rdoauNDZ-rBJlvGB154Y3EtcLWXe7inzoUt9C4g=s900" alt="Create a video ad" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Create a video ad</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/how-it-works/set-up-a-campaign/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/LhDL2WVEUJpjzPaLXedUj5za50KJFXMNXyYTjkaIvGDfytD_3UKYJbfOwjh-gRsOVJPQkClSKjrat4lz75a_WqsPC6Ih6buAM-15=s900" alt="Set up a campaign" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Set up a campaign</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/resources/measurement-tools/" aria-labelledby="headline-item" > <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/BL0IfSkGORxFQcTjN-xTrMa9uugMi51t2LV5fSg96RFo7gHqWAKJrrbyuCuH8ct5adogwIUI1yRAsES9UvAwcylYxFRAuCt1abk6=s900" alt="Measurement tools" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">Resources</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Measurement tools</span> </h3> </div> </span> </span> </a> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 7.3-15.1 14C0 29.7.3 55 .3 55s-.3 25.3 3 37.5c1.8 6.7 8.4 12.2 15.1 14 12.3 3.3 60.6 3 60.6 3s48.3.2 60.6-3c6.8-1.8 13.1-7.3 14.9-14 3.3-12.1 3.3-37.5 3.3-37.5s-.1-25.3-3.4-37.5z"/><path fill="#FFF" d="M63.9 79.2L103.2 55 63.9 30.8z"/></svg> </div> <h2 class="lb-margin-bottom-m"> <span class="lb-font-headline-3 lb-font-weight-700">Get started with YouTube Ads</span> </h2> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button datalayer-items lb-button--filled" data-g-cta-name="start-now" data-g-module-name="yt-footer-banner" data-banner-locale-code="ALL_sg" href="https://studio.youtube.com/channel/c/content/promotions" data-page-locale-code="ALL_sg"> Start now </a> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewBox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 0C10.074 0 0 10.074 0 22.5S10.074 45 22.5 45 45 34.926 45 22.5 34.926 0 22.5 0zm0 2C33.822 2 43 11.178 43 22.5S33.822 43 22.5 43 2 33.822 2 22.5 11.178 2 22.5 2z"/><path d="M29.208 17.143l-1.35-1.351-5.358 5.357-5.357-5.357-1.351 1.35 5.357 5.358-5.357 5.357 1.35 1.351 5.358-5.357 5.357 5.357 1.351-1.35-5.357-5.358z"/></g></svg> </button> </div> <div class="ytads-video-modal__iframe-wrapper"> <div class="lb-js-video-iframe ytads-video-modal__player" lb-auto-init="LBPlayer" lb-options='{ "playerVars": { "showinfo": "0", "rel": "0" }, "name": "modal-player", "uid": "video-modal-player" }'> </div> </div> </div> </aside> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-footer__social-headline"> Connect </h3> <a 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</svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-business" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For business </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/"> YouTube Advertising </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 3}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--for-creators" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-4" id="id-panel-header-4"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> For creators </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://vr.youtube.com/"> YouTube VR </a> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 4}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--our-commitments" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-5" id="id-panel-header-5"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> Our commitments </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-5" role="region" aria-labelledby="id-panel-header-5"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://socialimpact.youtube.com/"> Social impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://blog.youtube/"> Blog </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/howyoutubeworks/"> How YouTube Works </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/jobs/"> Jobs </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://blog.youtube/press/"> Press </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/trends/"> YouTube Culture & Trends </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/learn/nflsundayticket"> NFL Sunday Ticket </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For business"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For creators"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://artists.youtube.com/"> YouTube Artists </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://vr.youtube.com/"> YouTube VR </a> 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