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(min-width:40em){.featurecontent-module--content--a1e05{padding-inline:80px}}.featurecontent-module--content--active--162aa{opacity:1;pointer-events:auto;transform:translateX(0)}.featurecontent-module--title--7686a{font-size:20px;font-weight:700}.featurecontent-module--subtitle--42936{font-size:14px;margin-top:16px}.featurecontent-module--feature-section--3da2c{display:flex;flex-direction:column;gap:12px;margin-top:16px}.subnav-module--container--ccc63{height:100%;position:relative}.subnavitem-module--item--7c8fb{width:100%}.megamenuv2item-module--button--7825b{margin:0;padding:0;width:100%}.megamenuv2item-module--mega-menu-v2--e12b3{background-color:var(--color-white);display:flex;flex-direction:column;height:100%;left:0;opacity:0;padding-top:30px;pointer-events:none;position:absolute;top:0;transform:translateX(10%);transition:opacity .15s ease 0s,transform .15s ease 0s;width:100%;z-index:1}.megamenuv2item-module--mega-menu-v2--active--10aef{opacity:1;pointer-events:auto;transform:translateX(0)}.megamenuv2item-module--body--8968d{height:100%;position:relative}.megamenucompactitem-module--container--f572f{overflow:hidden;width:100%}.megamenucompactitem-module--button--64598{align-items:center;background-color:var(--color-white);border:none;display:flex;justify-content:space-between;margin:0;outline:none;padding:0;width:100%}.megamenucompactitem-module--list-items--36478{box-sizing:border-box;height:0;overflow:hidden;transition:height .2s linear 0s}.megamenucompactitem-module--list-items--expanded--9916d{overflow:visible}.megamenucompactitem-module--list-container--fc764{display:flex;flex-direction:column;gap:20px;padding-block-end:16px}.megamenucompactitem-module--list-title--5c103{border-block-end:1px solid #dbdbdb;color:#000;font-size:20px;font-weight:600;line-height:20px;margin-block-end:16px;margin-inline:32px 16px;padding-block-end:16px}@media 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#dbdbdb}.mobile-module--container--122da{align-items:center;display:flex;gap:24px;justify-content:space-between;padding:16px}.mobile-module--container--shadow--c74b2{box-shadow:0 4px 10px 0 rgba(0,0,0,.1)}@media screen and (min-width:40em){.mobile-module--container--122da{padding:30px 80px}}.mobile-module--wrapper--5445a{background-color:var(--color-white);display:block;width:100%}@media screen and (min-width:1250px){.mobile-module--wrapper--5445a{display:none}}.mobile-module--menu-button--28ff7{align-items:center;background:none;border:none;display:flex;height:30px;justify-content:center;padding:0;width:30px}.mobile-module--icon--08578{flex-shrink:0;width:16px}.mobile-module--cta-section--dba53{align-items:center;display:flex;gap:10px}.mobile-module--main-logo-container--4fadd{flex:"0 1 auto" 1}.styles-module--circle--670bc{border-radius:50%;display:block;flex:0 0 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[Benefits + How to Implement] | Sprinklr</title><link data-react-helmet="true" rel="canonical" href="https://www.sprinklr.com/cxm/contact-center-ai/"/><link data-react-helmet="true" rel="alternate" href="https://www.sprinklr.com/cxm/contact-center-ai/" hrefLang="x-default"/><link data-react-helmet="true" rel="alternate" href="https://www.sprinklr.com/cxm/contact-center-ai/" hrefLang="en-us"/><link data-react-helmet="true" rel="alternate" href="https://www.sprinklr.com/de/cxm/contact-center-ai/" hrefLang="de"/><link data-react-helmet="true" rel="alternate" href="https://www.sprinklr.com/fr/cxm/contact-center-ai/" hrefLang="fr"/><noscript data-react-helmet="true"><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WKNHCN" height="0" width="0" style={{ display: 'none', visibility: 'hidden' }} ></iframe></noscript><script data-react-helmet="true">function 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justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Social</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Insights</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn 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uppercase text-black hover:text-primaryOceanBlue text-start">Sprinklr Platform</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 47 34" class="h-5 flex-none me-3"><g clip-path="url(#service_svg__a)"><path d="M23.512 6.123C15.999-3.201-1.1.196.064 15.229c.593 7.724 6.582 14.282 12.359 18.865l2.116-4.78c.799-1.57 2.058-2.895 3.63-3.823a10.36 10.36 0 0 1 5.258-1.42c1.86 0 3.684.492 5.257 1.42s2.832 2.253 3.63 3.823l2.117 4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123m0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.86 4.86 0 0 1-.315-2.99 5.1 5.1 0 0 1 1.517-2.65 5.7 5.7 0 0 1 2.839-1.417 5.9 5.9 0 0 1 3.203.295 5.5 5.5 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Voice</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/products/customer-service/livechat/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Live Chat Support</span></div></a><a href="/products/customer-service/community-forum/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Communities</span></div></a><a href="/products/customer-service/conversational-ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational AI Platform</span></div></a><a href="/products/customer-service/conversational-ivr/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational IVR</span></div></a><a href="/products/customer-service/knowledge-base/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788s8.435 18.869 18.83 18.869c10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901m0 7.263c2.609 0 4.713 2.127 4.713 4.722s-2.122 4.721-4.712 4.721-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722m0 23.23a12.75 12.75 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.36 8.36 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785zM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.4 5.4 0 0 0-5.396-5.407 5.4 5.4 0 0 0-5.396 5.407 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269M44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.4 5.4 0 0 0 44.607 0a5.4 5.4 0 0 0-5.396 5.406 5.4 5.4 0 0 0 5.396 5.407"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.28 1.28 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653s8.843 19.653 19.74 19.653c10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0m0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4s-4.94-2.215-4.94-4.918 2.225-4.917 4.94-4.917m0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0m-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14s2.317-5.14 5.163-5.14 5.163 2.307 5.163 5.14-2.318 5.14-5.163 5.14M31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29M39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a href="https://developer.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-4 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/" data-hydration="false" class="css-15szwfb"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/" data-hydration="false" class="css-15szwfb"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a class="css-15szwfb" href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a href="https://community.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a class="css-15szwfb" href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a class="css-15szwfb" href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a href="https://investors.sprinklr.com/" class="css-1kjd7d1"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a class="css-15szwfb" href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security & Data Privacy</span></div></a><a class="css-15szwfb" href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button><button class="spr-btn rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a class="css-15szwfb" href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a class="css-15szwfb" href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/" data-hydration="false" class="css-15szwfb"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 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1fhwqte">.css-1fhwqte{font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-1fhwqte{font-size:30px;}}</style><style data-emotion="css 118rq05">.css-118rq05{box-sizing:border-box;margin:0;min-width:0;font-style:normal;font-weight:700;font-size:24px;line-height:145%;margin-bottom:40px;}@media screen and (min-width: 40em){.css-118rq05{font-size:30px;}}</style><span class="css-118rq05">Table of Contents</span><style data-emotion="css euomfx">.css-euomfx{margin:0;padding:0;padding-left:1em;}</style><ul class="css-euomfx"><style data-emotion="css 6fty1j">.css-6fty1j{-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}@media screen and (min-width: 40em){.css-6fty1j{font-size:18px;}}</style><style data-emotion="css isg4i5">.css-isg4i5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;-webkit-text-decoration:none;text-decoration:none;color:var(--theme-ui-colors-text);font-style:normal;font-weight:500;font-size:16px;line-height:145%;}.css-isg4i5:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}@media screen and (min-width: 40em){.css-isg4i5{font-size:18px;}}</style><a href="#toc-0" class="css-isg4i5"><style data-emotion="css 1h8rase">.css-1h8rase{margin:0;padding:0;margin-top:16px;}.css-1h8rase:hover{cursor:pointer;}@media screen and (min-width: 40em){.css-1h8rase{margin-top:20px;}}</style><li class="css-1h8rase"><span class="css-vurnku">How does contact center AI work?</span></li></a><a href="#toc-1" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Key benefits of contact center AI</span></li></a><a href="#toc-2" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">A real-life example of contact center AI in action</span></li></a><a href="#toc-3" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">How to implement contact center AI in your business: Top 3 considerations</span></li></a><a href="#toc-4" class="css-isg4i5"><li class="css-1h8rase"><span class="css-vurnku">Need help in implementing contact center AI?</span></li></a></ul></div><style data-emotion="css mc7llr">.css-mc7llr{box-sizing:border-box;margin:0;min-width:0;margin-top:32px;}@media screen and (min-width: 40em){.css-mc7llr{margin-top:52px;}}</style><div class="css-mc7llr"><style data-emotion="css 1v7ejua">.css-1v7ejua{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-1v7ejua{font-size:18px;margin-bottom:30px;}}@media screen and (min-width: 52em){.css-1v7ejua{font-size:20px;}}@media screen and (min-width: 64em){.css-1v7ejua{font-size:20px;}}</style><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Contact center AI or contact center artificial intelligence is the technology </span></span><style data-emotion="css t7wvwb">.css-t7wvwb{color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;}.css-t7wvwb:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}</style><a href="/cxm/contact-center/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">contact centers</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> use to derive hidden insights from daily conversations, automate repetitive tasks and empower agents to deliver personalized customer experience efficiently.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">How?</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Let's simplify it further.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Contact center AI (CCAI) provides agents with the right information at the right time so their focus stays on the conversation. As a result, </span></span><a href="/blog/contact-center-operations/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">contact center operations</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> become efficient, conversations turn personalized and </span></span><a href="/cxm/customer-satisfaction/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer satisfaction</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> increases.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">It's a win-win situation for agents and businesses alike as contact center AI does the heavy lifting, sparing agents from exhaustive, repetitive tasks and businesses from negative brand perception.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Today, contact centers struggle with challenges such as escalating call volumes, soaring agent costs and </span></span><a href="/resources/bridge-cx-gaps-using-ai-and-automation/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">disconnected customer experiences</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. So, this underscores the essential role of contact center AI in:</span></span></p><style data-emotion="css 1wy8wyo">.css-1wy8wyo{padding:0;margin:0;margin-bottom:40px;list-style-position:outside;list-style-image:none;margin-left:16px;padding-left:revert;color:var(--theme-ui-colors-text);line-height:1.6;font-weight:400;font-size:16px;}@media screen and (min-width: 40em){.css-1wy8wyo{font-size:18px;}}@media screen and (min-width: 52em){.css-1wy8wyo{font-size:20px;}}@media screen and (min-width: 64em){.css-1wy8wyo{font-size:20px;}}</style><ul class="css-1wy8wyo"><style data-emotion="css 15wjw7m">.css-15wjw7m{margin-bottom:8px;padding-left:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-15wjw7m ol{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m ul{margin-top:8px;margin-bottom:8px;margin-left:16px;}.css-15wjw7m p{margin-bottom:8px;}</style><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Anticipating customer needs </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Identifying opportunities for automation and self-service </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Enabling agents to serve customers faster and better </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Democratizing customer insights</span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">In addition, contact center artificial intelligence offers a range of AI-powered solutions that help businesses improve customer experience, boost agent productivity and gain insights into several untapped potentials of customer conversation. </span></span></p><style data-emotion="css bw5uqt">.css-bw5uqt{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;padding:0;margin:0;margin-bottom:16px;margin-top:30px;}@media screen and (min-width: 40em){.css-bw5uqt{font-size:30px;margin-top:50px;}}</style><h2 id="toc-0" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">How does contact center AI work?</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Here are the six popular features of contact center AI that you must be aware of, and we will go over these in detail.</span></span></p><style data-emotion="css dhax6p">.css-dhax6p{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:600;font-size:20px;padding:0;margin:0;margin-bottom:16px;margin-top:20px;}@media screen and (min-width: 40em){.css-dhax6p{font-size:26px;margin-top:24px;}}</style><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Conversational insights</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Conversational insights powered by contact center AI take you deep into customer interaction's intricate layers. The granular understanding empowers you to proactively address pain points, allocate resources judiciously and design targeted solutions.</span></span><br/><span class="css-14us1xl"><span class="css-vurnku"> </span></span><br/><span class="css-14us1xl"><span class="css-vurnku">The </span></span><a href="/blog/call-analytics/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">real-time call insights</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> immensely help agents resolve issues faster, reducing the average handle times.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Yet, the true power of conversational insights lies in predictive intelligence. You can harness conversational insights to forecast CSAT, foresee churn rates, predict sales trajectories and initiate proactive notifications.</span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Speech analytics</span></span></h3><p class="css-1v7ejua"><a href="/products/customer-service/speech-analytics/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Speech analytics software</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, an integral part of contact center AI captures, transcribes and analyzes customer interactions using speech recognition, natural language processing and machine learning. </span></span><br/><span class="css-14us1xl"><span class="css-vurnku"> </span></span><br/><span class="css-14us1xl"><span class="css-vurnku">Typically, the data helps you visualize critical conversational moments, customer intent, sentiments, script adherence and agent performance. Also, by combining voice and text interactions into a single interface, speech analytics software magnifies the point of friction in your customer service experience like no other. </span></span></p><style data-emotion="css 1da91v9">.css-1da91v9{max-width:100%;padding:0;margin:0;margin-bottom:16px;}</style><img src="//images.ctfassets.net/ukazlt65o6hl/1lmGIoQuMPQw7n5O0APp8k/d95192c9520cfeae1269f754902cd491/Sentiment_analysis_report_Contact_center_AI.png" alt="sentiment analysis with Sprinklr contact center AI" class="css-1da91v9"/><p class="css-1v7ejua"><style data-emotion="css 1qemmfx">.css-1qemmfx{font-weight:700;}</style><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">Learn More: </span></span></i></strong><a href="/cxm/sentiment-analysis/" class="css-t7wvwb"><strong class="css-1qemmfx"><i><u><span class="css-14us1xl"><span class="css-vurnku">Sentiment Analysis in Contact Center, Examples and Use Cases</span></span></u></i></strong></a><strong class="css-1qemmfx"><i></i></strong></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Interactive voice & chatbots</span></span></h3><p class="css-1v7ejua"><a href="/cxm/virtual-agent/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Virtual agents</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, also known as chatbots, are AI-powered conversational interfaces that handle customer inquiries through text- or voice-based interactions. You can respond instantly to common queries, guide customers through self-service options and escalate complex issues to human agents when necessary.</span></span></p><style data-emotion="css 1tpr3ls">.css-1tpr3ls{box-sizing:border-box;margin:0;min-width:0;padding:1.5rem;padding-bottom:0;background-color:#F9F9F9;border-radius:10px;border:1px solid;border-color:var(--theme-ui-colors-lightGreyBorder);margin-block:10px;}</style><div class="css-1tpr3ls"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">🤔 </span></span><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Did you know?</span></span></strong></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Today, there are </span></span><a href="/products/customer-service/conversational-ai/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">sophisticated conversational AI bots</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> that can be trained to recognize contextual clues about customer requests and use them to revert with even better responses over time. </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/4bMVzksbvK8pNgYF2iqKYS/6615650d5f97b4b3e26c55aab2b08eaa/AI_bots_Contact_center_AI.png.webp" alt="AI-powered bot helps customer with payment cycle-Sprinklr contact center AI" class="css-1da91v9"/><p class="css-1v7ejua"></p></div><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">AI call routing</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Contact center AI enables AI </span></span><a href="/cxm/call-routing/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">call routing</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, which uses natural language processing, speech recognition, sentiment analysis and machine learning to analyze caller data, voice and intent and assign them to the right agent or self-service interface. </span></span><br/><span class="css-14us1xl"><span class="css-vurnku"> </span></span><br/><span class="css-14us1xl"><span class="css-vurnku">AI call routing remarkably reduces </span></span><a href="/cxm/average-handle-time/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">average handle time</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">, hold time and improves the </span></span><a href="/cxm/first-contact-resolution/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">first contact resolution rate</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. It also optimizes agent utilization rate and productivity while lowering operation expenses. </span></span></p><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">AI-led and automated quality management</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">It is humanly impossible for the compliance team to </span></span><a href="/cxm/quality-monitoring/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">monitor the quality of each call</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. CCAI offers a speech analytics solution that delves deeper into the calls, listens to the conversations, assesses agent responses and evaluates factors like tone, empathy and adherence to company-defined standards.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Moreover, </span></span><a href="/blog/quality-management-in-contact-centers/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">contact center quality management</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> uses artificial intelligence to forecast call volumes, peak hours and customer preferences, making resource allocation efficient and wait times minimized. You can have a holistic view of your agents’ performance, identify coaching opportunities and continuously improve service standards. </span></span></p><img src="//images.ctfassets.net/ukazlt65o6hl/41BTkxCkh7CS25I81o3o5/a9307e65f3f7bf7632369869637a1331/Call_quality_monitoring_Contact_center_AI.png.webp" alt="Contact center quality management with Sprinklr contact center AI" class="css-1da91v9"/><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Point to note: </span></span></strong><a href="/products/customer-service/quality-management/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Advanced quality management software like Sprinklr</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> helps you monitor 100% of your calls with real-time agent performance. </span></span><a href="https://lite.sprinklr.com/signup?product=service" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Take it for a free try!</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></div><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">AI-led agent assistance</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Contact center AI equips your agents with democratized customer insights from connected sources, including PDFs and archived customer calls, in real time. As a result, your agents stay confident and connect with customers on an emotional level without bothering about the tedious task of reporting and data aggregation. </span></span><br/><span class="css-14us1xl"><span class="css-vurnku"> </span></span><br/><span class="css-14us1xl"><span class="css-vurnku">The immediate results you can get are: </span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Elimination of </span></span><a href="/help/articles/understanding-acw-and-its-benefits/what-is-acw-and-its-benefits-why-sprinklr-acw/64a5a91b564e3e25f80408ba/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">post-call work</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Significant time and cost savings </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Improved customer satisfaction </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Reduced churn rate </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">More productive and happier agents </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Performance management </span></span></p></li></ul><h3 class="css-dhax6p"><span class="css-14us1xl"><span class="css-vurnku">Performance management </span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Contact center AI transforms agent performance management by fine-tuning your approach, ensuring that agents' contributions align seamlessly with your overarching goals.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Since contact center artificial intelligence lets you delve deep into the agent-customer interactions through speech analytics, you are provided with a comprehensive view of agents' strengths and scope for improvement.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">With real-time feedback and coaching, you refine agent performance and foster a culture of continuous improvement.</span></span></p><h2 id="toc-1" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Key benefits of contact center AI</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Contact center AI offers several benefits that can significantly improve your customer service operations. Let's explore some of the key advantages: </span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Reduced call volume with self-service options</span></span><br/></strong><span class="css-14us1xl"><span class="css-vurnku">Contact center artificial intelligence powers </span></span><a href="/cxm/customer-self-service/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">customer self-service</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> options, empowering your clientele to find answers to common queries independently. So, your agents stay focused on high-intent conversations. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Improved customer experiences</span></span><br/></strong><span class="css-14us1xl"><span class="css-vurnku">Contact center AI reduces customer wait times and enables you to deliver personalized customer experience consistently. Also, with virtual assistants and chatbots, you can provide round-the-clock support and handle customer queries efficiently anytime, anywhere. </span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Lower OPEX</span></span><br/></strong><span class="css-14us1xl"><span class="css-vurnku">With AI-powered chatbots and virtual assistants handling most customer inquiries and guiding customers through self-service options, this helps you free up agents for more complex queries and significantly reduces your average handling times. Also, contact center AI deflects expensive voice calls to affordable digital channels, bringing down labor costs.</span></span><br/><br/></p><div class="css-1tpr3ls"><p class="css-1v7ejua"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">Suggested Read: </span></span></i></strong><a href="/blog/call-deflection/" class="css-t7wvwb"><strong class="css-1qemmfx"><i><span class="css-14us1xl"><span class="css-vurnku">What is Call Deflection: How it Improves Efficiency</span></span></i></strong></a><span class="css-14us1xl"><span class="css-vurnku"> </span></span></p><p class="css-1v7ejua"></p><p class="css-1v7ejua"></p></div><p class="css-1v7ejua"></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Improved agent performance through Gamification</span></span><br/></strong><span class="css-14us1xl"><span class="css-vurnku">Integrating contact center AI into your agent dashboards can help you provide real-time call analysis, enabling agents to receive rewards upon achieving certain milestones or targets. Contact centers are infamous for highly stressful working conditions; with the help of contact center artificial intelligence, you can foster a sense of teamwork and encourage agents to focus on driving results.</span></span></p></li></ul><h2 id="toc-2" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">A real-life example of contact center AI in action</span></span></h2><p class="css-1v7ejua"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">Cdiscount,</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> a French e-commerce brand, was looking for a solution to address the following challenges:</span></span></p><ul class="css-1wy8wyo"><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Understand customer sentiment</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Improve customer interactions for their 10M customers</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Assist their quality management teams in analyzing 100% of support conversations</span></span></p></li><li class="css-15wjw7m"><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Coach their agent</span></span></p></li></ul><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">They turned to Sprinklr's integrated AI framework that functions as an overlay solution, seamlessly integrating with existing systems, minimizing the need for extensive change management and internal disruptions.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Through a robust Contact Centre AI module, Cdiscount could analyze a wide range of customer interactions across various channels to discern key conversation topics, including delivery problems, refunds and subscription inquiries.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Within months of launching Sprinklr Service, Cdiscount could analyze 100% of voice calls, with agents receiving a quality score for each interaction. The CSAT score has improved by 15% since launch.</span></span></p><style data-emotion="css 7qlwoe">.css-7qlwoe{max-width:1520px;margin:0 auto;padding-top:0px;padding-bottom:0px;padding-left:22px;padding-right:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}@media screen and (min-width: 40em){.css-7qlwoe{padding-left:80px;padding-right:80px;}}</style><style data-emotion="css a683xg">.css-a683xg{box-sizing:border-box;margin:0;min-width:0;max-width:1520px;margin:0 auto;padding-top:0px;padding-bottom:0px;padding-left:22px;padding-right:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}@media screen and (min-width: 40em){.css-a683xg{padding-left:80px;padding-right:80px;}}</style><div class=" css-a683xg"><style data-emotion="css 1hwuwm1">.css-1hwuwm1{margin-top:0;margin-bottom:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-1hwuwm1{margin-top:0;margin-bottom:0;}}</style><style data-emotion="css u2tit3">.css-u2tit3{box-sizing:border-box;margin:0;min-width:0;margin-top:0;margin-bottom:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-u2tit3{margin-top:0;margin-bottom:0;}}</style><div class="css-u2tit3"><style data-emotion="css 4wl63d">.css-4wl63d{-webkit-text-decoration:none;text-decoration:none;position:relative;}</style><style data-emotion="css 16zgbmm">.css-16zgbmm{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-primary);font-weight:700;-webkit-text-decoration:underline;text-decoration:underline;-webkit-transition:.2s color;transition:.2s color;-webkit-text-decoration:none;text-decoration:none;position:relative;}.css-16zgbmm:hover{-webkit-transition:.2s color;transition:.2s color;color:var(--theme-ui-colors-secondary);}</style><a href="https://www.sprinklr.com/stories/cdiscount/" target="_blank" rel="noreferrer noopener" class="css-16zgbmm"><style data-emotion="css 1a0qhys">.css-1a0qhys{background:none;color:#fff;border:none;padding:4px 20px;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;font-weight:700;text-transform:uppercase;background-color:var(--theme-ui-colors-primary);border-width:2px;border-color:var(--theme-ui-colors-primary);border-style:solid;-webkit-transition:.2s background,.2s border-color;transition:.2s background,.2s border-color;font-size:12px;font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;border-radius:50px;letter-spacing:0.4px;}@media screen and (min-width: 40em){.css-1a0qhys{padding:8px 34px;line-height:24px;font-size:15px;}}@media screen and (min-width: 52em){.css-1a0qhys{line-height:24px;}}@media screen and (min-width: 64em){.css-1a0qhys{line-height:24px;}}.css-1a0qhys:focus-visible{outline:2px solid #000000;}.css-1a0qhys:hover{-webkit-transition:.2s background,.2s border-color;transition:.2s background,.2s border-color;background-color:var(--theme-ui-colors-secondary);border-color:var(--theme-ui-colors-secondary);}</style><button tabindex="-1" class="css-1a0qhys"><style data-emotion="css aba35w">.css-aba35w{-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><style data-emotion="css eobdd1">.css-eobdd1{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="css-eobdd1"><style data-emotion="css aqscwe">.css-aqscwe{box-sizing:border-box;margin:0;min-width:0;}</style><div class=" css-aqscwe" data-element-id="body-button-READ-THE-FULL-CASE-STUDY" data-element-type="body-button">Read the full case study </div></div></button></a></div></div><h2 id="toc-3" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">How to implement contact center AI in your business: Top 3 considerations</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Contact center artificial intelligence is not entirely new. While the benefits of integrating CCAI can help you stay ahead of the curve, there are a few concerns you should remain aware of.</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">⛔ </span></span></strong><span class="css-14us1xl"><span class="css-vurnku">Data and privacy</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Implementing contact center AI requires careful consideration of data privacy and security. Customer data collected during interactions must be handled by applicable regulations, such as the </span></span><a href="https://gdpr.eu/what-is-gdpr/" target="_blank" rel="noopener noreferrer nofollow" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">General Data Protection Regulation (GDPR)</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku">. Organizations need robust data protection measures, including encryption and secure storage, to maintain customer trust.</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">➕</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span><span class="css-14us1xl"><span class="css-vurnku">Integration with existing systems</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Integrating contact center artificial intelligence solutions with existing systems, such as customer relationship management (CRM) platforms and ticketing systems, is crucial for a seamless customer experience. Data synchronization and information sharing between AI systems and other tools enrich customer insights and enable personalized interactions.</span></span></p><h3 class="css-dhax6p"><strong class="css-1qemmfx"><span class="css-14us1xl"><span class="css-vurnku">📝</span></span></strong><span class="css-14us1xl"><span class="css-vurnku"> </span></span><span class="css-14us1xl"><span class="css-vurnku">Agent training and transition</span></span></h3><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Successful adoption of contact center AI requires comprehensive agent training and a smooth transition process. Agents should be trained to work collaboratively with AI systems, leveraging their capabilities to deliver enhanced customer service. Training programs should focus on building AI-related skills and nurturing a positive mindset toward AI integration.</span></span></p><style data-emotion="css irbydf">.css-irbydf{max-width:100%;margin:0 auto;padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;}@media screen and (min-width: 40em){.css-irbydf{padding-top:0;padding-bottom:0;}}</style><style data-emotion="css vgudvf">.css-vgudvf{box-sizing:border-box;margin:0;min-width:0;max-width:100%;margin:0 auto;padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;}@media screen and (min-width: 40em){.css-vgudvf{padding-top:0;padding-bottom:0;}}</style><div class=" css-vgudvf"><style data-emotion="css 168v633">.css-168v633{box-sizing:border-box;margin:0;min-width:0;border-radius:10px;box-shadow:0px 1px 15px 0px rgba(0, 0, 0, 0.2);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;overflow:hidden;}@media screen and (min-width: 1250px){.css-168v633{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}.css-168v633 h5{margin-top:0;}</style><div class="css-168v633"><style data-emotion="css kk1bxt">.css-kk1bxt{box-sizing:border-box;margin:0;min-width:0;width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 1250px){.css-kk1bxt{width:calc(100% * .35);}}</style><div class="css-kk1bxt"><style data-emotion="css cbhm2i">.css-cbhm2i{box-sizing:border-box;margin:0;min-width:0;width:100%;height:100%;aspect-ratio:16/9;}@media screen and (min-width: 1250px){.css-cbhm2i{aspect-ratio:auto;}}</style><div class="css-cbhm2i"><img src="//images.ctfassets.net/ukazlt65o6hl/6kmknPkBCk7a3XuB0ERN11/97774e9aec5b1154778c49a911f90d05/Frame_4.png" style="height:100%;width:100%;object-fit:cover"/></div></div><style data-emotion="css xzyav3">.css-xzyav3{box-sizing:border-box;margin:0;min-width:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;text-align:left;width:100%;padding-left:26px;padding-right:26px;padding-top:36px;padding-bottom:36px;}@media screen and (min-width: 1250px){.css-xzyav3{width:calc(100% * .65);padding-left:30px;padding-right:30px;padding-top:30px;padding-bottom:30px;}}</style><div class="css-xzyav3"><div data-themeui-nested-provider="true" class="css-o89ftt"><style data-emotion="css t07vqv">.css-t07vqv{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.4;font-weight:700;font-size:18px;padding:0;margin:0;margin-bottom:16px;margin-top:20px;}@media screen and (min-width: 40em){.css-t07vqv{margin-top:30px;}}@media screen and (min-width: 64em){.css-t07vqv{font-size:24px;}}</style><p class="css-t07vqv">Contact Center AI Maturity Assessment</p><div class="css-vurnku"><style data-emotion="css 1clzez2">.css-1clzez2{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-1clzez2{font-size:18px;margin-bottom:30px;}}</style><p class="css-1clzez2"><span class="css-14us1xl"><span class="css-vurnku">Curious about where you stand in your AI journey? Evaluate your AI Maturity in minutes and claim your complimentary report to level up.</span></span></p></div></div><div class="css-u2tit3"><a href="https://www.sprinklr.com/lp/ai-maturity-assessment/" target="_blank" rel="noreferrer noopener" class="css-16zgbmm"><button tabindex="-1" class="css-1a0qhys"><div class="css-eobdd1"><div class=" css-aqscwe" data-element-id="body-button-START-ASSESSMENT" data-element-type="body-button">Start Assessment</div></div></button></a></div></div></div></div><h2 id="toc-4" class="css-bw5uqt"><span class="css-14us1xl"><span class="css-vurnku">Need help in implementing contact center AI?</span></span></h2><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">Traditional contact centers have been marred by inflexibilities surrounding legacy systems, high call volumes and abandonment rates, lack of real-time data visualization and inconsistent service quality.</span></span><br/><br/><span class="css-14us1xl"><span class="css-vurnku">Moreover, the rising impatience among customers has led them to reach out to support even for the simplest of queries, and needless to say, they expect immediate resolution.</span></span></p><p class="css-1v7ejua"><span class="css-14us1xl"><span class="css-vurnku">That’s where an AI-powered contact center solution like </span></span><a href="/products/customer-service/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">Sprinklr Service</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> can be a game-changer for you. Powered by the world’s only unified customer experience management platform, Sprinklr’s inbound contact center solution helps you deliver personalized support 24/7 with inbuilt assistance from contact center AI. </span></span><br/><span class="css-14us1xl"><span class="css-vurnku"> </span></span><br/><span class="css-14us1xl"><span class="css-vurnku">You can streamline workforce management, analyze customer sentiment, and effortlessly automate quality monitoring at your contact center. But to do all of it, you need a kickass </span></span><a href="/cxm/ccaas/" class="css-t7wvwb"><u><span class="css-14us1xl"><span class="css-vurnku">CCaaS</span></span></u></a><span class="css-14us1xl"><span class="css-vurnku"> like Sprinklr. In fact, you can use it for free for the next 30 days and see for yourself how incredible it is. </span></span></p><div class=" css-a683xg"><style data-emotion="css 1np5yhb">.css-1np5yhb{margin-top:0;margin-bottom:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-1np5yhb{margin-top:0;margin-bottom:40px;}}</style><style data-emotion="css hbjynf">.css-hbjynf{box-sizing:border-box;margin:0;min-width:0;margin-top:0;margin-bottom:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media screen and (min-width: 40em){.css-hbjynf{margin-top:0;margin-bottom:40px;}}</style><div class="css-hbjynf"><a href="https://lite.sprinklr.com/signup?product=service" target="_blank" rel="noreferrer noopener" class="css-16zgbmm"><button tabindex="-1" class="css-1a0qhys"><div class="css-eobdd1"><div class=" css-aqscwe" data-element-id="body-button-TRY-SPRINKLR-FOR-FREE" data-element-type="body-button">TRY SPRINKLR FOR FREE</div></div></button></a></div></div><p class="css-1v7ejua"></p><style data-emotion="css 1b5i6x5">.css-1b5i6x5{box-sizing:border-box;margin:0;min-width:0;color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;line-height:1.3;font-weight:700;font-size:24px;margin-top:30px;}@media screen and (min-width: 40em){.css-1b5i6x5{font-size:30px;margin-top:50px;}}</style><p class="css-1b5i6x5">Frequently Asked Questions</p><style data-emotion="css pywsyd">.css-pywsyd{max-width:1520px;margin:0 auto;padding-top:40px;padding-bottom:0;padding-left:22px;padding-right:22px;}@media screen and (min-width: 40em){.css-pywsyd{padding-top:40px;padding-bottom:0;padding-left:80px;padding-right:80px;}}</style><style data-emotion="css 216pd8">.css-216pd8{box-sizing:border-box;margin:0;min-width:0;max-width:1520px;margin:0 auto;padding-top:40px;padding-bottom:0;padding-left:22px;padding-right:22px;}@media screen and (min-width: 40em){.css-216pd8{padding-top:40px;padding-bottom:0;padding-left:80px;padding-right:80px;}}</style><div class=" css-216pd8"><style data-emotion="css 14j251">.css-14j251{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:1px solid #e5e5e5;padding-bottom:24px;padding-top:0;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-14j251 .accordion-item-title-container{background:none;color:inherit;border:none;padding:0;font:inherit;cursor:pointer;outline:inherit;box-sizing:border-box;line-height:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;position:relative;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-14j251 .accordion-item-title-container:focus-visible{outline:2px solid #000000;}.css-14j251 .accordion-item-title-container:hover svg path{-webkit-transition:fill .2s;transition:fill .2s;fill:var(--theme-ui-colors-primary);}.css-14j251 .accordion-item-title-container:not(:hover) svg path{-webkit-transition:fill .2s;transition:fill .2s;}.css-14j251 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-14j251 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-14j251 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-14j251 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-14j251 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-14j251 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-14j251"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">How does contact center AI integrate with our systems?</div><style data-emotion="css i2ilph">.css-i2ilph{box-sizing:border-box;margin:0;min-width:0;width:18px;height:18px;}</style><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div data-themeui-nested-provider="true" class="css-o89ftt"><style data-emotion="css 13wlcwi">.css-13wlcwi{color:var(--theme-ui-colors-text);font-family:"proxima-nova",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen,Ubuntu,Cantarell,"Fira Sans","Droid Sans","Helvetica Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:24px;font-size:16px;}@media screen and (min-width: 40em){.css-13wlcwi{margin-bottom:30px;}}</style><p class="css-13wlcwi"><span class="css-14us1xl"><span class="css-vurnku">Contact center AI smoothly integrates with existing channels and systems using APIs and connectors, enhancing agent support and customer interactions. </span></span></p></div></div></div></div></div><style data-emotion="css bv9gu5">.css-bv9gu5{box-sizing:border-box;margin:0;min-width:0;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;border-bottom:1px 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.2s;transition:fill .2s;}.css-bv9gu5 .accordion-item-title-container .accordion-item-title{font-size:18px;font-weight:700;margin-left:40px;text-align:left;}@media screen and (min-width: 40em){.css-bv9gu5 .accordion-item-title-container .accordion-item-title{font-size:20px;}}.css-bv9gu5 .accordion-item-title-container .accordion-icon-container{position:absolute;top:5px;}.css-bv9gu5 .accordion-item-content-container{max-height:0;opacity:0;overflow:hidden;-webkit-transition:max-height 0.2s linear,opacity .2s linear;transition:max-height 0.2s linear,opacity .2s linear;margin-left:40px;}.css-bv9gu5 .accordion-item-content{padding-left:0;padding-right:0;padding-top:8px;padding-bottom:8px;}@media screen and (min-width: 40em){.css-bv9gu5 .accordion-item-content{padding-top:16px;padding-bottom:16px;}}</style><div class="css-bv9gu5"><button class="accordion-item-title-container" aria-expanded="false"><div class="accordion-item-title css-vurnku">What interactions can contact center AI handle?</div><div class="accordion-icon-container css-i2ilph"><svg width="18" height="18" viewBox="0 0 18 18" fill="none"><path d="M9 0.296875C4.18359 0.296875 0.28125 4.19922 0.28125 9.01562C0.28125 13.832 4.18359 17.7344 9 17.7344C13.8164 17.7344 17.7188 13.832 17.7188 9.01562C17.7188 4.19922 13.8164 0.296875 9 0.296875ZM14.0625 10C14.0625 10.232 13.8727 10.4219 13.6406 10.4219H10.4062V13.6562C10.4062 13.8883 10.2164 14.0781 9.98438 14.0781H8.01562C7.78359 14.0781 7.59375 13.8883 7.59375 13.6562V10.4219H4.35938C4.12734 10.4219 3.9375 10.232 3.9375 10V8.03125C3.9375 7.79922 4.12734 7.60938 4.35938 7.60938H7.59375V4.375C7.59375 4.14297 7.78359 3.95312 8.01562 3.95312H9.98438C10.2164 3.95312 10.4062 4.14297 10.4062 4.375V7.60938H13.6406C13.8727 7.60938 14.0625 7.79922 14.0625 8.03125V10Z" fill="black"></path></svg></div></button><div aria-hidden="true" class="accordion-item-content-container css-vurnku"><div class="css-vurnku"><div class="accordion-item-content css-vurnku"><div 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10px);left:18px;width:22px;height:22px;background-image:url("data:image/svg+xml,%3Csvg width='22' height='22' viewBox='0 0 22 22' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M19.9629 13.0693C20.9855 13.0693 21.8144 12.2404 21.8144 11.2178C21.8144 10.1953 20.9855 9.36633 19.9629 9.36633C18.9404 9.36633 18.1115 10.1953 18.1115 11.2178C18.1115 12.2404 18.9404 13.0693 19.9629 13.0693Z' fill='white' fill-opacity='0.125'/%3E%3Cpath d='M16.0247 18.765C16.7903 19.5306 18.0315 19.5306 18.7971 18.765C19.5627 17.9994 19.5627 16.7581 18.7971 15.9925C18.0315 15.227 16.7903 15.227 16.0247 15.9925C15.2591 16.7581 15.2591 17.9994 16.0247 18.765Z' fill='white' fill-opacity='0.25'/%3E%3Cpath d='M9.18072 19.9307C9.18072 21.0735 10.1072 22 11.25 22C12.3929 22 13.3193 21.0735 13.3193 19.9307C13.3193 18.7879 12.3929 17.8614 11.25 17.8614C10.1072 17.8614 9.18072 18.7879 9.18072 19.9307Z' fill='white' fill-opacity='0.375'/%3E%3Cpath d='M3.54885 15.8385C2.6982 16.6891 2.6982 18.0683 3.54885 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Neue",sans-serif;font-weight:400;line-height:1.6;padding:0;margin:0;margin-bottom:16px;font-size:16px;color:#646470;font-size:14px;line-height:20px;margin-bottom:16px;}@media screen and (min-width: 40em){.css-1wrzx82{font-size:18px;}}@media screen and (min-width: 52em){.css-1wrzx82{font-size:20px;}}@media screen and (min-width: 64em){.css-1wrzx82{font-size:20px;}}@media screen and (min-width: 40em){.css-1wrzx82{font-size:16px;line-height:26px;margin-bottom:20px;}}@media screen and (min-width: 52em){.css-1wrzx82{font-size:16px;line-height:26px;}}@media screen and (min-width: 64em){.css-1wrzx82{font-size:16px;line-height:26px;}}</style><p class="css-1wrzx82">Learn about key call center metrics, including their formulas, interpretation and tips for improvement. 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Engagement Strategies for Firms in 2024</a></p></div><div class="css-x58lzi"><p class="css-1wrzx82">Learn about effective customer engagement strategies used by top brands in 2024. 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Read more.</p></div><div class="css-x9wzbt"><p class="css-1dkadsy"><a href="/blog/author/vidhya-krishnan/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Vidhya Krishnan</span></a><span>, </span><a href="/blog/author/jayadeep-subhashis/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Jayadeep Subhashis</span></a><span></span><br/>August 9, 2024<span aria-hidden="true"> • </span>10 min read</p></div></div></div></div><div class="css-m6kext"><div class="css-147oogm"><a href="/blog/customer-orientation/" data-hydration="false" class="css-1iweejv"><div class="css-1dxkxf8"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper css-17i3u8z"><div aria-hidden="true" style="padding-top:66.6598611678236%"></div><img aria-hidden="true" data-placeholder-image="" style="opacity:1;transition:opacity 500ms linear" decoding="async" 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data-srcset="https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg 750w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1080&h=720&fl=progressive&q=70&fm=jpg 1080w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1366&h=911&fl=progressive&q=70&fm=jpg 1366w,https://images.ctfassets.net/ukazlt65o6hl/66N84QNHHR30SLXUxuOPUK/e082f918db6a2bce8add1c60bc8af416/Banner_Image-Customer_Orientation.jpeg?w=1920&h=1280&fl=progressive&q=70&fm=jpg 1920w" alt="Customer Orientation: An 8-Step Guide (+ Examples)"/></picture><noscript><picture><source type="image/webp" 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of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div></a><div class="css-1wczyde"><a href="/blog/category/customer-service/" data-hydration="false" class="css-2oza9p"><span class="css-5zx8pm">Customer Service</span></a><div class="css-1fwsh6q"><p class="css-1gzxdjt"><a href="/blog/customer-orientation/" data-hydration="false" class="css-1gre8gk">Customer Orientation: An 8-Step Guide (+ Examples)</a></p></div><div class="css-x58lzi"><p class="css-1wrzx82">Customer orientation is aligning your business to meet customer needs and requirements. Explore an eight-step implementation guide with tips and examples. </p></div><div class="css-x9wzbt"><p class="css-1dkadsy"><a href="/blog/author/bhavya-aggarwal/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Bhavya Aggarwal</span></a><span>, </span><a href="/blog/author/jayadeep-subhashis/" data-hydration="false" class="css-1gre8gk"><span class="css-7f3d9a">Jayadeep Subhashis</span></a><span></span><br/>August 9, 2024<span aria-hidden="true"> • </span>11 min read</p></div></div></div></div></div></div></div></main></div><div class="website-component pt-20 tablet-sm:pt-[120px] desktop-sm:pt-40 desktop-lg:pt-[200px]"><div class="relative z-10 h-[1px] translate-y-[1px]"><div class="w-full absolute top-0 -z-10 [--curve-height:var(--mobile-curve-height)] tablet:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" 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