The curious case of 'Black Friday' in Pakistan - Trends

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://aurora.dawn.com:80/news/1141305/the-curious-case-of-black-friday-in-pakistan","20171121111408","https://web.archive.org/","web","/_static/", "1511262848"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>The curious case of 'Black Friday' in Pakistan - Trends - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141305"/> <link rel="dns-prefetch" href="//web.archive.org/web/20171121111408/http://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20171121111408/http://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20171121111408/http://cdnjs.cloudflare.com/"> <meta name="twitter:url" content="https://web.archive.org/web/20171121111408im_/http://aurora.dawn.com/news/1141305"/> <meta name="twitter:title" content="The curious case of 'Black Friday' in Pakistan"/> <meta name="twitter:description" content="How some Pakistani online retailers introduced 'White Friday' sales because in Pakistan 'Friday is never black.’"/> <meta name="twitter:image" content="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2015/11/5657fd9a153fd.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/medium/2015/11/5657fd9a153fd.jpg"/> <meta property="og:site_name" content="Aurora Magazine"/> <meta property="og:url" content="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141305"/> <meta property="og:type" content="article"/> <meta property="og:title" content="The curious case of 'Black Friday' in Pakistan"/> <meta property="og:description" content="How some Pakistani online retailers introduced 'White Friday' sales because in Pakistan 'Friday is never black.’"/> <meta property="og:image" content="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2015/11/5657fd9a153fd.jpg"/> <meta property="og:image" content="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/medium/2015/11/5657fd9a153fd.jpg"/> <meta itemprop="name" content="The curious case of 'Black Friday' in Pakistan"/> <meta itemprop="description" content="How some Pakistani online retailers introduced 'White Friday' sales because in Pakistan 'Friday is never black.’"/> <meta itemprop="image" content="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2015/11/5657fd9a153fd.jpg"/> <meta itemprop="image" content="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/medium/2015/11/5657fd9a153fd.jpg"/> <meta property="article:publisher" content="http://aurora.dawn.com"/> <meta property="article:published_time" content="2015-11-27 11:44:15"/> <meta property="article:modified_time" content="2017-11-17 11:29:18"/> <meta property="article:author" content="http://aurora.dawn.com/authors/3345/sara-qureshi"/> <meta property="article:section" itemprop="articleSection" content="trends"/> <meta name="author" content="Sara Qureshi"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20171121111408\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20171121111408\/http:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20171121111408\/http:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20171121111408\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20171121111408\/http:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <script type="application/ld+json"> {"@context": "https://web.archive.org/web/20171121111408/http://schema.org", "@type": "BreadcrumbList","itemListElement": [{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/web.archive.org\/web\/20171121111408\/http:\/\/aurora.dawn.com\/trends","name":"Trends"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/web.archive.org\/web\/20171121111408\/http:\/\/aurora.dawn.com\/opinion","name":"Opinion"}}]} </script> <link rel="preload" as="style" href="/web/20171121111408/http://aurora.dawn.com/_css/print.20170815234209.css"> <link rel="preload" as="style" href="/web/20171121111408/http://aurora.dawn.com/_css/all.20171106141609.css"> <link rel="preload" as="style" href="/web/20171121111408/http://aurora.dawn.com/_css/roboto.20170815234209.css"> <link rel="preload" as="script" href="//web.archive.org/web/20171121111408/http://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="//web.archive.org/web/20171121111408/http://platform.twitter.com/widgets.js"> <link rel="preload" as="script" href="/web/20171121111408/http://aurora.dawn.com/_js/all.20171115114908.js"> <link rel="stylesheet" href="/web/20171121111408cs_/http://aurora.dawn.com/_css/print.20170815234209.css" media="print"> <link rel="stylesheet" href="/web/20171121111408cs_/http://aurora.dawn.com/_css/all.20171106141609.css" media="all"> <link rel="stylesheet" href="/web/20171121111408cs_/http://aurora.dawn.com/_css/roboto.20170815234209.css" media="all">  <script async="async" src="https://web.archive.org/web/20171121111408js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-MREC-DESKTOP-300x250-TOP', [300,250], 'div-gpt-ad-1455520357400-3').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[728,90],[320,50]], 'div-gpt-ad-1497509390303-1').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', ["Single Story","Trends"]); googletag.pubads().setTargeting('tags', ["Daraz Black Friday","Homeshopping White Friday","Black Friday in Pakistan","White Friday in Pakistan","Daraz black Friday sales"]); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var width = parseInt($(div).css('width')); var height = parseInt($(div).css('height')); var margin = parseInt($(div).css('margin')); var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px'}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } } }); }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20171121111408/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension6', 'news/1141305'); ga('set', 'dimension1', 'Trends'); ga('set', 'dimension2', 'Opinion'); ga('set', 'dimension3', 'Sara Qureshi-3345'); ga('set', 'dimension5', '2015-11-27 11:44:15'); ga('set', 'dimension7', 'Daraz Black Friday,Homeshopping White Friday,Black Friday in Pakistan,White Friday in Pakistan,Daraz black Friday sales'); ga('set', 'contentGroup1', 'Trends'); ga('set', 'contentGroup2', 'Sara Qureshi'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="article trends opinion trends-opinion"> <div class="p-2 ad--top-leaderboard d-none d-sm-block">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1510380105517-0'); });</script> </div> </div> </div> </div>  </div> <div class="p-2 ad--top-leaderboard d-block d-sm-none">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1497509390303-1" class="ad__wrapper__slot"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1497509390303-1'); });</script> </div> </div> </div> </div>  </div> <header class="mb-4 sticky theme--cream-light"> <div class="container-fluid mast"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20171121111408/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20171121111408/https://www.facebook.com/auroramagazine"><img src="/web/20171121111408im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20171121111408/https://twitter.com/AuroraMag"><img src="/web/20171121111408im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 search__text" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20171121111408/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20171121111408/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20171121111408/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20171121111408/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20171121111408/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20171121111408/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20171121111408/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20171121111408/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class="container-fluid"> <div class="content"> <main> <div class="row"> <div class="col-12"> <div class="row"> <div class="col-1"></div> <div class="col-lg-10 col-12"> <article class="story m-2">  <div class="template__header modifier--open px-1 px-md-0">  <h2 data-layout="story" data-id="1141305" class="story__title size-ten text--300 mt-4 "><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141305/the-curious-case-of-black-friday-in-pakistan" class="story__link"><strong>The curious case of 'Black Friday' in Pakistan</strong></a></h2> <div> <span class="story__time size-three my-2"> <span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-11-17T11:29:18+05:00"><span class="timestamp__calendar">Nov 17, 2017</span> <span class="timestamp__time">11:29am</span></span> </span> </div> <div class="story__meta size-four my-2">By <a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/authors/3345/sara-qureshi">Sara Qureshi</a></div>  <div class="story__excerpt size-five text--300 my-2 ">How some Pakistani online retailers introduced 'White Friday' sales because in Pakistan 'Friday is never black.’ </div> </div>   <div class="template__main modifier--open px-1 px-md-0"> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":4000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style="">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/large/2015/11/5657fd9a153fd.jpg" alt=""/></div> </figure> <div class="clearfix"></div> </div> </div>  <div class="story__content text--400 pt-4 story__content--normal "><div style="display: none"></div><p class="">Who doesn’t like a free lunch? Buy one get two, 50% off, limited time only… These buzzwords are imprinted on our brains, instantly activated when needed. However, there was a time when such delights were rare as precious jewels, prompting the sort of mass hysteria normally associated with a raging plague. The mere mention of a discount or a sale would elicit feverish frenzies among women, kids and men (feel free to imagine our ancestors as excitable chipmunks skipping from store to store, arms laden with unnecessary goodies). </p><p class="">These days indifference reigns in the retail sector. Sales? We have had bonanzas, weird tie-ins (if I buy ‘chicken’ from KFC I may win a motorbike?!), offers too good to be true (spend 10 bucks to get 1,000,000 seconds). People are simply no longer attracted by the kind promotions that in the past drew huge crowds. So time to be creative. </p><p class="">If you are a fan of most things American, you may be aware of a phenomenon called Black Friday. Simply put, it occurs around Thanksgiving, and it is basically an excuse to go broke with massive sales everywhere. The concept isn’t just American any longer; many other countries have adopted it.</p><p class="">Given that Black Friday has become both an established day and brand by garnering a fantastic response around the world, in today’s connected world where customs are far more fluid than before, it makes sense to introduce it to Pakistan. This is exactly what Daraz.pk and a few other enterprising brands decided to do. They announced massive sales over this period, expecting a positive response. </p><p class="">Naïve souls! Since when is anything straightforward here? Cue the outpouring of nationalistic/religious/jingoistic rage. How dare anyone besmirch that holiest of days by referring to it as ‘black’? Why are these immoral traitors introducing Western ideas in our pure land? (one can always rely on using the word ‘Western’ as an epithet to pull in a crowd). </p><p class="">And so it was that Homeshopping.pk launched White Friday, which is literally the exact same promotion as Daraz’s Black Friday, but with a colour change. After all, ‘in Pakistan Friday is never black.’ Who would dare refute this? </p><p class="">I don’t know whether this change in colour is going to make any difference to how the public responds. Presumably people are sane enough to just take advantage of solid discounts instead of fretting about such irrelevance? </p><p class="">I am keen to see what transpires next year. Will we have Green Fridays galore? I certainly would not be surprised given that green is a constant get-out-of-jail-free card and good for any occasion. </p><p class=""><em>(First published in November 2015).</em></p> </div> </div>   <div class="template__footer modifier--open px-1 px-md-0"> <div class="my-2 clearfix">  <button class="social social--button float-left pr-1 " aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 16 16" class="_1pbq"> <path fill="#ffffff" fill-rule="evenodd" d="M4.55,7 C4.7984,7 5,7.23403636 5,7.52247273 L5,13.4775273 C5,13.7659636 4.7984,14 4.55,14 L2.45,14 C2.2016,14 2,13.7659636 2,13.4775273 L2,7.52247273 C2,7.23403636 2.2016,7 2.45,7 L4.55,7 Z M6.54470232,13.2 C6.24016877,13.1641086 6.01734614,12.8982791 6,12.5737979 C6.01734614,12.5737979 6.01344187,9.66805666 6,8.14398693 C6.01344187,7.61903931 6.10849456,6.68623352 6.39801308,6.27384278 C7.10556287,5.26600749 7.60281698,4.6079584 7.89206808,4.22570082 C8.18126341,3.8435016 8.52813047,3.4708734 8.53777961,3.18572676 C8.55077527,2.80206854 8.53655255,2.79471518 8.53777961,2.35555666 C8.53900667,1.91639814 8.74565444,1.5 9.27139313,1.5 C9.52544997,1.5 9.7301456,1.55690094 9.91922413,1.80084547 C10.2223633,2.15596568 10.4343097,2.71884727 10.4343097,3.60971169 C10.4343097,4.50057612 9.50989975,6.1729303 9.50815961,6.18 C9.50815961,6.18 13.5457098,6.17908951 13.5464084,6.18 C14.1635544,6.17587601 14.5,6.72543196 14.5,7.29718426 C14.5,7.83263667 14.1341135,8.27897346 13.6539433,8.3540827 C13.9452023,8.49286263 14.1544715,8.82364675 14.1544715,9.20555417 C14.1544715,9.68159617 13.8293011,10.0782687 13.3983805,10.1458495 C13.6304619,10.2907572 13.7736931,10.5516845 13.7736931,10.847511 C13.7736931,11.2459343 13.5138356,11.5808619 13.1594388,11.6612236 C13.3701582,11.7991865 13.5063617,12.0543945 13.5063617,12.3429843 C13.5063617,12.7952155 13.1715421,13.1656844 12.7434661,13.2 L6.54470232,13.2 Z"> </path> </svg> <span>Like</span> <a data-fb-count-url="http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141305" onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" href="https://web.archive.org/web/20171121111408/https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141305&display=popup&ref=plugin" target="_blank"></a> </button> <div class="social social--iframe float-left pr-1 " aria-hidden="true"> <iframe src="//web.archive.org/web/20171121111408if_/http://www.facebook.com/plugins/share_button.php?href=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141305&layout=button&size=small" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:59px" allowtransparency="true"></iframe> </div> <div class="social social--iframe float-left pr-1 " aria-hidden="true"> <iframe src="https://web.archive.org/web/20171121111408if_/https://platform.twitter.com/widgets/tweet_button.html?url=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141305&counturl=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141305&text=The%20curious%20case%20of%20%27Black%20Friday%27%20in%20Pakistan&size=m" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:60px" allowtransparency="true"></iframe> </div> <div class="social social--whatsapp d-block d-sm-none social--label float-left pr-1 " aria-hidden="true"> <a href="https://web.archive.org/web/20171121111408/whatsapp://send/?text=The%20curious%20case%20of%20%27Black%20Friday%27%20in%20Pakistan%20-%20http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141305">WHATSAPP</a> </div> <div class="social d-none d-sm-block social--comment social--label float-left pr-1 " aria-hidden="true"> <a href="#comments">  35 Comments</a> </div> <div class="social d-none d-sm-block social--email social--label float-left pr-1 " aria-hidden="true"> <a onclick="$('.mailer [name^=id]').val(1141305);$('.mailer').modal().open()" href="javascript:void(0)">  Email</a> </div> <div class="mailer themodal themodal--centered" style="width:400px;height:260px;background:#fff"> <h3>Email</h3> <br/> <form accept-charset="utf-8" class="form-vertical emailer" onsubmit="javascript:$.post(this.action, $(this).serialize());$(this).html('Mail sent, thank you!');return false;" method="POST" action="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/email/1141305"><input class="form-control" type="hidden" name="jscheck" value=""><div class="form-group"><label for="sender" class="control-label">Your Name</label><input class="form-control" id="sender" type="text" name="sender"></div><div class="form-group"><label for="to" class="control-label">Recipient Email</label><input class="form-control" id="to" type="text" name="to"></div><input class="form-control" type="hidden" name="id" value=""><input class="btn mt-2" type="submit" value="Email"><input class="form-control" type="hidden" name="_token" value=""></form> </div> <div class="social d-none d-sm-block social--print social--label float-left pr-1 " aria-hidden="true"> <a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/print/1141305">  Print</a> </div></div><div class="related-stories my-4 py-2 ml-4 mx-sm-2 px-sm-2"> <div class="size-four text--700 caps pb-2"><span>Related Stories</span></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:32.333333333333%;margin-right:1.5%;">  <article class="box story mb-4 pr-0 pr-sm-2 palm-border--bottom" data-id="1141420" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141420/making-lawn-launches-better-for-pakistani-women"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2016/03/56f4d450e581a.jpg" alt="Making lawn launches better for Pakistani women"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141420" class="story__title size-five py-2"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141420/making-lawn-launches-better-for-pakistani-women" class="story__link">Making lawn launches better for Pakistani women</a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:32.333333333333%;margin-right:1.5%;">  <article class="box story mb-4 pr-0 pr-sm-2 palm-border--bottom" data-id="1141393" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141393/shop-and-mob"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2016/02/56c5a8e075df8.jpg" alt="Shop and mob"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141393" class="story__title size-five py-2"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141393/shop-and-mob" class="story__link">Shop and mob</a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:32.333333333333%;">  <article class="box story mb-4 pr-0 pr-sm-2 palm-border--bottom" data-id="1141831" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141831/are-you-delighting-your-online-customer"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2017/07/596df1df71e49.jpg" alt="Are you delighting your online customer?"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1141831" class="story__title size-five py-2"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141831/are-you-delighting-your-online-customer" class="story__link"><strong>Are you delighting your online customer?</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> <hr class="clear--both"> <div class="px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <hr class="my-4 clear--both"/> <section id="comments" class="comments px-0 px-sm-4"> <h1 class="comments__label caps size-eight ">Comments (35) </h1> <form accept-charset="utf-8" class="form-vertical comments-form jsform mb-4" id="comments-form" method="POST" action="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/comments"><input class="form-control jscheck" type="hidden" name="jscheck" value=""><input class="form-control" type="hidden" name="story_id" value="1141305"> <div class="info"></div> <div class="row no-gutters"> <div class="col-6"> <div class="pt-2"> <input class="form-control text-input col-12 caps" placeholder="Your Name" dir="" required id="name" type="text" name="name"> </div> </div> <div class="col-6"> <div class="pt-2"> <input class="form-control text-input col-12" placeholder="Email" dir="" required id="email" type="text" name="email"> </div> </div></div> <div class="row d-none"> <div class="col-6"> <div class="mr-4 mb-4"> <div class="form-group"><input class="form-control text-input col-12" placeholder="Your Location" dir="" id="location" type="text" name="location"></div> </div> </div> <div class="col-6"> <div class="mr-4 mb-4"> <div class="form-group"><input class="form-control text-input col-12" placeholder="Http://" dir="" id="url" type="text" name="url"></div> </div> </div> </div> <div class="comment__limit size-one float-right">1000 characters</div> <div class="row no-gutters"> <div class="col-12"> <div class="mb-2"> <div class="form-group"><textarea class="form-control text-input col-12" placeholder="Your Comment" dir="auto" rows="7" required id="content" name="content"></textarea></div> </div> </div> </div> <div class="row no-gutters"> <div class="col-6"> <input class="btn button comments__button caps text--gray" type="submit" value="Comment"> </div> <div class="col-6"> <p class="float-right comments__policy"><a href="/web/20171121111408/http://aurora.dawn.com/comments-policy" class="size-three text--gray">COMMENTS POLICY</a></p> </div> </div> <input class="form-control" type="hidden" name="_token" value=""></form> <div class="button-container border--top border--thick border--black"> <button type="button" class="button js-comments-sort-votes ml-1 float-right text--gray caps">BEST</button> <button type="button" class="button js-comments-sort-date--new ml-1 float-right text--gray caps">NEWEST</button> <button type="button" disabled="disabled" class="button js-comments-sort-date ml-1 float-right text--gray caps">OLDEST</button> </div> <br/><br/> <div class="comment pb-4 mb-4 border--bottom" id="1500"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Muzna Kanwal</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T16:05:02+05:00"><span class="timestamp--time timeago" title="2015-11-27T16:05:02+05:00">Nov 27, 2015 04:05pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>This is an amazing piece - the topic as well as the way it is written! Totally agree with you!</p> <p>Maybe if 14th August comes on a Friday, we'll have the dream of Green Friday celebrations finally materializing?!</p> <p>Nevertheless, this piece holds a burst of truth that's simply dancing in our faces and we're too naive to recognize!</p> </div> <div class=""> <input type="button" value="Reply" data-name="Muzna Kanwal" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1501"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">OAK</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T16:19:05+05:00"><span class="timestamp--time timeago" title="2015-11-27T16:19:05+05:00">Nov 27, 2015 04:19pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>I think the person who coined the phrase should be given credit ... "in Pakistan Friday is never black" is quite catchy and they have pulled it off well by standing above the rest yet cashing in on the day!</p> </div> <div class=""> <input type="button" value="Reply" data-name="OAK" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1502"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Sarfraz</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T17:22:48+05:00"><span class="timestamp--time timeago" title="2015-11-27T17:22:48+05:00">Nov 27, 2015 05:22pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Green Friday or Black Sunday! Everyone wants shopping spree once in a year, whatever one may call. How about Black Sunday on the last Sunday of Ramadan!</p> </div> <div class=""> <input type="button" value="Reply" data-name="Sarfraz" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1503"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Ahmad</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T17:30:19+05:00"><span class="timestamp--time timeago" title="2015-11-27T17:30:19+05:00">Nov 27, 2015 05:30pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Dont know how black became a "bad" color for muslims. Historically it was a very respected when it came to Muslims. The prophets banner is reported to be black cloth. The abbasids used it as their symbol. They even dressed the kabba in black. I think its more of an aversion of Pakistanis with shias. But even the sunni extremists use the black flag. So go figure. </p> <p>There you go. I just approved BLACK Friday for you. Enjoy.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Ahmad" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1504"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Shuja rehman</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T18:27:35+05:00"><span class="timestamp--time timeago" title="2015-11-27T18:27:35+05:00">Nov 27, 2015 06:27pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Good one.... FYI leisure club is already celebrating green friday.... ???? ;)</p> </div> <div class=""> <input type="button" value="Reply" data-name="Shuja rehman" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1505"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Pak Khan</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T18:45:33+05:00"><span class="timestamp--time timeago" title="2015-11-27T18:45:33+05:00">Nov 27, 2015 06:45pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>I like white Friday better.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Pak Khan" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1506"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Sfz</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T19:04:59+05:00"><span class="timestamp--time timeago" title="2015-11-27T19:04:59+05:00">Nov 27, 2015 07:04pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>@OAK agreed. In Fact this slogan made them standout irrespective of the fact they were offering the same thing. But they managed to draw attention in this clutter of black Friday</p> </div> <div class=""> <input type="button" value="Reply" data-name="Sfz" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1507"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Sfz</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T19:06:03+05:00"><span class="timestamp--time timeago" title="2015-11-27T19:06:03+05:00">Nov 27, 2015 07:06pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Agreed. With this white slogan they managed to draw attention in the clutter of black Friday sales</p> </div> <div class=""> <input type="button" value="Reply" data-name="Sfz" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1508"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Arslan</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T20:09:53+05:00"><span class="timestamp--time timeago" title="2015-11-27T20:09:53+05:00">Nov 27, 2015 08:09pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Yes, it is to make people spend being their means. Corporate marketing at its best.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Arslan" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1509"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">bewaquif </span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T21:32:21+05:00"><span class="timestamp--time timeago" title="2015-11-27T21:32:21+05:00">Nov 27, 2015 09:32pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Black Friday was coined because retailers were in the red and loosing money the sale allowed them to go back in the black and sustain. Stupid of Pakistani's not to get this. The world is cashing on Black Friday</p> </div> <div class=""> <input type="button" value="Reply" data-name="bewaquif " class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1510"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Danish </span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T21:59:23+05:00"><span class="timestamp--time timeago" title="2015-11-27T21:59:23+05:00">Nov 27, 2015 09:59pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Before Pakistan White friday concept was in already in UAE</p> </div> <div class=""> <input type="button" value="Reply" data-name="Danish " class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1512"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">John</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-27T22:56:36+05:00"><span class="timestamp--time timeago" title="2015-11-27T22:56:36+05:00">Nov 27, 2015 10:56pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>The Black Friday or the Friday after Thanks Giving marks the beginning of the Christmas gift purchases business season which finally ends by first week of the new year. Black Friday has turned out to be the biggest online sales day for US retailers. However, we are finding that the value of such sales events is decreasing year over year due to agile inventory systems maintained by the retailers. More and more people prefer to stay at home while younger crowd does seem to target the malls.</p> </div> <div class=""> <input type="button" value="Reply" data-name="John" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1513"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Kamran</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T01:19:01+05:00"><span class="timestamp--time timeago" title="2015-11-28T01:19:01+05:00">Nov 28, 2015 01:19am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>The term "Black" in black friday comes from the fact that historically this is the Friday where the stores will finally breakeven on their books the red(loss) sales numbers will turn black(profit). Good luck explaining this to masses so you are right, just call it something else, stay away from controversies and call it a day. But I would have rather liked creating a trend for a similar day before Eids rather than Christmas.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Kamran" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1514"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Naseer</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T07:32:36+05:00"><span class="timestamp--time timeago" title="2015-11-28T07:32:36+05:00">Nov 28, 2015 07:32am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>It is absolutely senseless to have a Black Friday in our country.In America it was invented to kick-off shopping season for on-coming Christmas when traditionally,the merchandising is at its annual peak. So,what are we kicking off for is my question. Poor gullible consumer will end up spending money he does not have and clever retailer will laugh all the way to the bank.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Naseer" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1515"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Hassan</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T07:55:50+05:00"><span class="timestamp--time timeago" title="2015-11-28T07:55:50+05:00">Nov 28, 2015 07:55am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Kaawa chalaa hanss kee chaal .....</p> </div> <div class=""> <input type="button" value="Reply" data-name="Hassan" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1516"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Ahmed</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T08:40:17+05:00"><span class="timestamp--time timeago" title="2015-11-28T08:40:17+05:00">Nov 28, 2015 08:40am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>I live in Australia, a country with ties and culture more closely aligned to US then Pakistan. Even then they have no concept of Black Friday sales. They have their own day i.e. Boxing day. Why do we have to copy each and everything? Don't we have our own national days of significance? Black Friday originates from American Thanksgiving! Why do WE have to have their thanksgiving? This reeks of an embedded inferiority complex and total culture confusion. </p> <p>If the world is so connected and it makes sense to have Black Friday sales in Pakistan then why does the rest of world doesn't join in the Black Friday bandwagon? Why Black Friday only takes place in US that is until now when Pakistanis thought we are Americans too! In Urdu there is a saying "kawa chala hans ki chaal".</p> </div> <div class=""> <input type="button" value="Reply" data-name="Ahmed" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1518"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">MOHAMMAD JAFFER</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T10:51:13+05:00"><span class="timestamp--time timeago" title="2015-11-28T10:51:13+05:00">Nov 28, 2015 10:51am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>In view of Muslim Friday is a holy day and about BLACK FRIDAY non-Muslims celebrate it as Financial terms and business terms to sell their stock at low price with low profit to reduce financial crisis. Also daily we saw new styles, gadgets and technology etc. comes in market, and companies and merchants need to compete with them with spare of money.</p> <p>Here is history for info http://www.history.com/news/whats-the-real-history-of-black-friday</p> </div> <div class=""> <input type="button" value="Reply" data-name="MOHAMMAD JAFFER" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1519"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Paras </span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T16:11:44+05:00"><span class="timestamp--time timeago" title="2015-11-28T16:11:44+05:00">Nov 28, 2015 04:11pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Very well said !! Even I was so shocked to see why this Black Friday sale is in Pakistan ? And we don't find any sale on our occasions like eid ul l azha or eid ul fitr sale .. strange but true !!</p> </div> <div class=""> <input type="button" value="Reply" data-name="Paras " class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1520"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">sheeq</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-28T22:12:27+05:00"><span class="timestamp--time timeago" title="2015-11-28T22:12:27+05:00">Nov 28, 2015 10:12pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>any BLACK/WHITE FRIDAY near Eids ???</p> </div> <div class=""> <input type="button" value="Reply" data-name="sheeq" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1521"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Laila</span> <span class="timeago comment__date caps size-four pb-2" title="2015-11-29T04:27:34+05:00"><span class="timestamp--time timeago" title="2015-11-29T04:27:34+05:00">Nov 29, 2015 04:27am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>I wish they will give same discounts on 14 feb!!!.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Laila" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1534"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Murtaza Ali</span> <span class="timeago comment__date caps size-four pb-2" title="2015-12-02T23:06:21+05:00"><span class="timestamp--time timeago" title="2015-12-02T23:06:21+05:00">Dec 02, 2015 11:06pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>@Muzna Kanwal too late 14th aug was actually on friday this year :(</p> </div> <div class=""> <input type="button" value="Reply" data-name="Murtaza Ali" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1535"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Murtaza Ali</span> <span class="timeago comment__date caps size-four pb-2" title="2015-12-02T23:08:57+05:00"><span class="timestamp--time timeago" title="2015-12-02T23:08:57+05:00">Dec 02, 2015 11:08pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>I guess having such promotional sales in the month of Ramadhan will spur a frenzy too among the masses here since they are more devoted to "fridays" in ramadhan</p> </div> <div class=""> <input type="button" value="Reply" data-name="Murtaza Ali" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="1714"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Ahad Khan</span> <span class="timeago comment__date caps size-four pb-2" title="2015-12-21T22:19:26+05:00"><span class="timestamp--time timeago" title="2015-12-21T22:19:26+05:00">Dec 21, 2015 10:19pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>It is really nice that we are slowly understanding time value. But the only problem is that most us are only capable of scraping the leftovers of the big boys (rich countries).</p> </div> <div class=""> <input type="button" value="Reply" data-name="Ahad Khan" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7132"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">ahmed</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-17T21:37:51+05:00"><span class="timestamp--time timeago" title="2017-11-17T21:37:51+05:00">Nov 17, 2017 09:37pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>What's wrong with the colour BLACK? Is black bad....This is the slave mentality and racist approach one has to differentiate between the colours. Lets change old illiterate concept and be acceptable to equality for all.</p> </div> <div class=""> <input type="button" value="Reply" data-name="ahmed" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7134"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Abraham Haque</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-17T21:50:23+05:00"><span class="timestamp--time timeago" title="2017-11-17T21:50:23+05:00">Nov 17, 2017 09:50pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>@Ahmed what do they have in Pakistan to be thankful for?</p> </div> <div class=""> <input type="button" value="Reply" data-name="Abraham Haque" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7135"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">me</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-17T23:18:31+05:00"><span class="timestamp--time timeago" title="2017-11-17T23:18:31+05:00">Nov 17, 2017 11:18pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>@Ahmad Great analysis. I thought the same about the color of Kaba's cloth.</p> </div> <div class=""> <input type="button" value="Reply" data-name="me" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7137"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">itrat khaliq</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-18T02:13:11+05:00"><span class="timestamp--time timeago" title="2017-11-18T02:13:11+05:00">Nov 18, 2017 02:13am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Well , It is a good slogan if you consider their target audience. Majority of people in our society consider black color a bad omen even if it is just a superstitious assumption . Well, they played on it and done rightly so.</p> </div> <div class=""> <input type="button" value="Reply" data-name="itrat khaliq" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7138"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Rashid</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-18T02:46:09+05:00"><span class="timestamp--time timeago" title="2017-11-18T02:46:09+05:00">Nov 18, 2017 02:46am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>recycled article from 2015. nice. still the same backward thinking 2 years later.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Rashid" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7141"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">LaHORI KID</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-18T11:33:24+05:00"><span class="timestamp--time timeago" title="2017-11-18T11:33:24+05:00">Nov 18, 2017 11:33am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Whats really sad is that people in business have taken these religious days and have turned them into something far from events, Thanksgiving is a very big religious holiday in Christianity, yet the very next day has turned into a much much more important day, its only about the turkey and dressing and American football on Thanksgiving day, after that, its all about Black Friday. The stores and Malls used to open at 5:30 am, now, its in the middle of the night, workers have to be at work by 2 am. Hope its not like that in Pakistan. Eid, if I remember it correctly many many years ago as a kid, was all about giving, not its about receiving and giving.</p> </div> <div class=""> <input type="button" value="Reply" data-name="LaHORI KID" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7142"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">farhana</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-18T13:14:02+05:00"><span class="timestamp--time timeago" title="2017-11-18T13:14:02+05:00">Nov 18, 2017 01:14pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>In US they don<code>t take BLACK FRIDAY as a bad omen or as an unlucky day they just named it because of their traditional and financial purposes .If this name doesn</code>t fit in pakistani culture and society then we can just create some another name can`t we . everything can not be accepted every where especially when it comes from a country which has so different cultural values in the society.</p> </div> <div class=""> <input type="button" value="Reply" data-name="farhana" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7144"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Rubiya Khan</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-18T16:45:17+05:00"><span class="timestamp--time timeago" title="2017-11-18T16:45:17+05:00">Nov 18, 2017 04:45pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>Enjoy huge discounts at HomeBazar on this Black Friday 2017. Grab your favorite products before it stocks out visit https://goo.gl/gcEH2a</p> </div> <div class=""> <input type="button" value="Reply" data-name="Rubiya Khan" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7149"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Sobia ALI</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-19T23:38:08+05:00"><span class="timestamp--time timeago" title="2017-11-19T23:38:08+05:00">Nov 19, 2017 11:38pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>why do we always ready to adopt all the western things?</p> </div> <div class=""> <input type="button" value="Reply" data-name="Sobia ALI" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7157"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Osman</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-20T11:28:29+05:00"><span class="timestamp--time timeago" title="2017-11-20T11:28:29+05:00">Nov 20, 2017 11:28am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p><em>BLACK FRIDAY</em></p> <p>Early 17th century (as school slang, in the sense ‘Friday on which an examination is held’). The shopping sense dates from the 1960s and was originally used with reference to congestion created by shoppers; it was later explained as a day when retailers’ accounts went from being ‘in the red’ to ‘in the black’.</p> <ol> <li>In the red describes being in debt or losing money.</li> <li>In the black describes being solvent or accumulating money, it is the opposite of the term in the red.</li> </ol> </div> <div class=""> <input type="button" value="Reply" data-name="Osman" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7158"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Yasir</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-20T11:43:28+05:00"><span class="timestamp--time timeago" title="2017-11-20T11:43:28+05:00">Nov 20, 2017 11:43am</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>It all marketing guys. If the masses are more receptive to the color white, green or even black... then use it. We can either spend to change the market's perception & teach them that Friday can be black, or just come up with a catchy phrase "In Pakistan, Friday is never black" and launch a White Friday. As long as it hits the KPI (profit & sales), launch a Pink Friday as well.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Yasir" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border--bottom" id="7161"> <div class="row"> <div class="col-11"> <div class=""> <span class="comment__author size-four caps float-left text--gray">Irfan ul Huq</span> <span class="timeago comment__date caps size-four pb-2" title="2017-11-20T22:20:41+05:00"><span class="timestamp--time timeago" title="2017-11-20T22:20:41+05:00">Nov 20, 2017 10:20pm</span></span> </div> <div dir="auto" class="comment__body size-six clearfix"><p>@Osman This originated in Philadelphia. People after Thanksgiving on thursday took off Friday and the central Philadelphia was congested.The city called more policeman this Friday on duty to control the streets and Traffic. The police men call ed it a black Friday because day did not want to be pulled on day after Thanksgiving and it ruined their family gathering. Later on somehow it was associated with profit and loss of the business.</p> </div> <div class=""> <input type="button" value="Reply" data-name="Irfan ul Huq" class="button button--short mr-2 comment__reply caps text--gray"/> </div> </div> </div>  </div>  </section> </div>  </article> </div> </div> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-adsense " data-type="adsense" data-id="546"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Desk Mrec Top</span></h2> <div class="widget__container__body ">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:300px;max-height:250px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-3" class="ad__wrapper__slot" style="width:300px;height:250px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-3'); });</script> </div> </div> </div> </div>  </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-8440873"> </div> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="row"> <div class="col-12">  <article class="box story mb-4" data-id="1140723" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1140723/open-sesame"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2015/03/5503330504201.jpg" alt="Open sesame!"/></a></div> </figure>  <h2 data-layout="story" data-id="1140723" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1140723/open-sesame" class="story__link"><strong>Open sesame!</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142382" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2017/09/59c93dbd5142d.jpg" alt="Eight must-watch timeless ads"/></a></div> </figure>  <h2 data-layout="story" data-id="1142382" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads" class="story__link"><strong>Eight must-watch timeless ads</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142371" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2017/09/59c7183599148.jpg" alt="SalamAir flies Pakistan’s skies"/></a></div> </figure>  <h2 data-layout="story" data-id="1142371" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies" class="story__link"><strong>SalamAir flies Pakistan’s skies</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141371" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141371/is-the-revival-of-pakistani-cinema-sustainable"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2015/12/5680cef513ef8.jpg" alt="Is the revival of Pakistani cinema sustainable?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141371" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141371/is-the-revival-of-pakistani-cinema-sustainable" class="story__link"><strong>Is the revival of Pakistani cinema sustainable?</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142588" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142588/the-nostalgia-eaters"><img src="https://web.archive.org/web/20171121111408im_/http://i.dawn.com/thumbnail/2017/11/5a03bb1469081.jpg" alt="The nostalgia eaters"/></a></div> </figure>  <h2 data-layout="story" data-id="1142588" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142588/the-nostalgia-eaters" class="story__link"><strong>The nostalgia eaters</strong></a></h2> </article>  </div> </div> </div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="stroy__link">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142431" data-layout="story">  <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142431/is-iphone-x-samsungs-most-profitable-product" class="story__link"><strong>Is iPhone X Samsung’s most profitable product?</strong></a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Amber Arshad" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/authors/3256/amber-arshad" class="stroy__link">Amber Arshad</a></h2> </div>  <article class="box story " data-id="1141643" data-layout="story">  <h2 data-layout="story" data-id="1141643" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141643/fair-lovely-expands-its-portfolio" class="story__link">Fair & Lovely expands its portfolio</a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142500" data-layout="story">  <h2 data-layout="story" data-id="1142500" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142500/mediators-win-big-at-ipra-golden-world-awards" class="story__link"><strong>Mediators Win Big At IPRA Golden World Awards</strong></a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="stroy__link">Faraz Maqsood Hamidi</a></h2> </div>  <article class="box story " data-id="1142458" data-layout="story">  <h2 data-layout="story" data-id="1142458" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/news/1142458/victorias-secret" class="story__link"><strong>Victoria’s secret</strong></a></h2> </article>  <p class="text-center m-0 pb-2"> <span class="badge size-three theme--cream-light badge--readmore p-2"><a title="View More" href="/web/20171121111408/http://aurora.dawn.com/authors" class="">View More</a></span> </p> </div> </div> </section>  </aside> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1509519280329-0'); });</script> </div> </div> </div> </div>  </div> <footer class="pt-6 theme--cream-light"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="539"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue Sep-Oct 2016</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/9"><img class="col-12" src="//web.archive.org/web/20171121111408im_/http://i.dawn.com/widgets/upload-image-59d328b54dfe5.jpg" alt="Issue Sep-Oct 2016"/></a> <h6 class="widget__blurb size-six text-center">Sept-Oct</h6> </div> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="531"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue May-June 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/5"><img class="col-12" src="//web.archive.org/web/20171121111408im_/http://i.dawn.com/widgets/upload-image-5959e12d3ef75.jpg" alt="Issue May-June 2017"/></a> <h6 class="widget__blurb size-six text-center">May-June</h6> </div> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="530"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue July-Aug 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/7"><img class="col-12" src="//web.archive.org/web/20171121111408im_/http://i.dawn.com/widgets/upload-image-599ec7e22fa9a.jpg" alt="Issue July-Aug 2017"/></a> <h6 class="widget__blurb size-six text-center">July-Aug</h6> </div> </div> </section>  </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item"><a href="/web/20171121111408/http://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20171121111408im_/http://aurora.dawn.com/_img/subscribe.20171121161408.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20171121111408/http://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a href="https://web.archive.org/web/20171121111408/http://www.dawn.com/terms">Terms and Conditions</a> • <a href="https://web.archive.org/web/20171121111408/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20171121111408im_/http://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="//web.archive.org/web/20171121111408js_/http://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="//web.archive.org/web/20171121111408js_/http://platform.twitter.com/widgets.js" defer="true"></script> <script src="/web/20171121111408js_/http://aurora.dawn.com/_js/all.20171115114908.js" defer="true"></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20171121111408/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20171121111408im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Trends,Opinion"; _sf_async_config.authors = "Sara Qureshi-3345"; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20171121111408/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.story__content a').click(function(){ga('send','event','story','click','links');}); if (typeof $ !== 'undefined') $('.social--whatsapp a').click(function(){ga('send','event','story','click','whatsapp');}); if (typeof $ !== 'undefined') $('.social--print a').click(function(){ga('send','event','story','click','print');}); if (typeof $ !== 'undefined') $('.social--email a').click(function(){ga('send','event','story','click','email');}); if (typeof $ !== 'undefined') $('.story__meta a').click(function(){ga('send','event','story','click','author');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/9');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/5');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/7');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20171121111408/http://aurora.dawn.com/issue/2017/1');}); </script>  </footer>  </body> </html>

CINXE.COM

The curious case of 'Black Friday' in Pakistan - Trends - Aurora