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<!DOCTYPE html> <html lang="en-US"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://ma.tt/","20130113010332","https://web.archive.org/","web","/_static/", "1358039012"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta property="twitter:account_id" content="13479"/> <title>Matt Mullenweg — aka Photo Matt — on WordPress, Web, Jazz, Life, and Photography</title> <link rel="icon" type="image/vnd.microsoft.icon" href="https://web.archive.org/web/20130113010332im_/http://s.ma.tt/blog-content/themes/matt2010/favicon.png"/> <link rel="profile" href="http://www.w3.org/1999/xhtml/vocab"/> <link rel="stylesheet" href="https://web.archive.org/web/20130113010332cs_/http://s.ma.tt/blog-content/themes/matt2010/style.css?43" type="text/css" media="screen"/> <link rel="pingback" href="http://ma.tt/blog/xmlrpc.php"/> <link rel="prefetch" href="https://web.archive.org/web/20130113010332/http://s.ma.tt/blog-content/themes/matt2010/images/subhover.png"/>   <link rel="alternate" type="application/rss+xml" title="Matt Mullenweg » Feed" href="https://web.archive.org/web/20130113010332/http://ma.tt/feed/"/> <link rel="alternate" type="application/rss+xml" title="Matt Mullenweg » Comments Feed" href="https://web.archive.org/web/20130113010332/http://ma.tt/comments/feed/"/> <script type="text/javascript"> //<![CDATA[ var infiniteScroll = {"settings":{"id":"infinite-content","ajaxurl":"https:\/\/web.archive.org\/web\/20130113010332\/http:\/\/ma.tt\/?infinity=scrolling","type":"scroll","wrapper":false,"wrapper_class":"infinite-wrap","footer":false,"text":"Load more posts","totop":"Scroll back to top","order":"DESC","scripts":[],"styles":[],"google_analytics":false,"offset":0,"history":{"host":"ma.tt","path":"\/page\/%d\/","use_trailing_slashes":true},"stats":"blog=1047865&host=ma.tt&v=ext&j=1:2.1.1&x_pagetype=infinite-jetpack"}}; 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I would believe literally anything you told me was about to happen right now.” <a href="https://web.archive.org/web/20130113010332/http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets">This Verge post on Qualcomm’s insane CES 2013 keynote</a> is the funniest thing I’ve read or seen all year.    <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/qualcomm-lols/">∞</a></p>  </div> </article><article> <div class="datedot"> <abbr class="published" title="2013-01-08T13:58:41+00:00"> <span class="month">Jan</span><br/> <span class="day">8</span> </abbr> </div> <div class="post-42098 post type-post status-publish format-link hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Control Your Social Network" href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/control-your-social-network/#comments"> <span class="count">4</span> </a> <p>Dylan Tweney writes on <a href="https://web.archive.org/web/20130113010332/http://venturebeat.com/2012/12/20/dylans-desk-social-networking/">how to take back control of your own social networks</a>.   <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/control-your-social-network/">∞</a></p>  </div> </article><article> <div class="datedot"> <abbr class="published" title="2013-01-07T20:03:51+00:00"> <span class="month">Jan</span><br/> <span class="day">7</span> </abbr> </div> <div class="post-42086 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on 2012 at Automattic" href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/2012-at-automattic/#comments"> <span class="count">20</span> </a> <p>Twenty-twelve was an exciting year for <a href="https://web.archive.org/web/20130113010332/http://automattic.com/">Automattic</a>. We added 48 <a href="https://web.archive.org/web/20130113010332/http://automattic.com/about/">new Automatticians</a> and it’s been delightful to see the effect the new folks have had on the company. We made over 40,000 commits to our various repositories, about half of those on <a href="https://web.archive.org/web/20130113010332/http://wp.com/">WP.com</a> alone. Contained in those commits are countless improvements to the experience for WP.com, but I’m just as proud of the things we removed and streamlined: the WP.com homepage has been drastically simplified, and a completely revamped reader is launching this week. Engagement started rising again after being flat in 2011. Support responses that used to take days now take hours or less. We <a href="https://web.archive.org/web/20130113010332/https://www.quantcast.com/p-18-mFEk4J448M">added 75M uniques</a> to our our network. There is a <a href="https://web.archive.org/web/20130113010332/http://ios.wordpress.org/">demo WordPress app</a> on every iPhone and iPad in every Apple store I’ve visited in the US. (If you contribute to WordPress, show it to your friends next time you’re in a store and say “I help make this!”) We did two acquisitions, one announced, one not yet. It looks like we’ll <a href="https://web.archive.org/web/20130113010332/http://automattic.com/work-with-us/">grow the team by at least another 60 people this year</a>. There’s so much more already done that hasn’t been announced yet or that’s coming that I’m bursting to share, but the surprise is at least half the fun. Stay tuned. <img src="https://web.archive.org/web/20130113010332im_/http://i1.wp.com/s.ma.tt/blog/wp-includes/images/smilies/icon_smile.gif?w=640" alt=":)" class="wp-smiley" data-recalc-dims="1"/>    <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/2012-at-automattic/">∞</a></p>  </div> </article><article> <div class="datedot"> <abbr class="published" title="2013-01-05T08:11:51+00:00"> <span class="month">Jan</span><br/> <span class="day">5</span> </abbr> </div> <div class="post-42088 post type-post status-publish format-video hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Marshmallow Challenge" href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/marshmallow-challenge/#comments"> <span class="count">11</span> </a> <p>Here’s an interesting TED talk on a team challenge on building the tallest structure with twenty sticks of spaghetti and a marshmallow. See why kindergarten students do better than business school graduates. (Hint: Learning by shipping.)</p> <p><iframe src="https://web.archive.org/web/20130113010332if_/http://embed.ted.com/talks/tom_wujec_build_a_tower.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>   <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/marshmallow-challenge/">∞</a></p>  </div> </article><article> <div class="datedot"> <abbr class="published" title="2013-01-04T06:47:19+00:00"> <span class="month">Jan</span><br/> <span class="day">4</span> </abbr> </div> <div class="post-42085 post type-post status-publish format-aside hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Learning by Shipping" href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/learning-by-shipping/#comments"> <span class="count">5</span> </a> <p>Steven Sinofsky, known at Microsoft for turning around the Office franchise and most recently as head of Windows, where he turned it around post-Vista. He left Microsoft a few months ago, and just started a blog on WordPress.com called <a href="https://web.archive.org/web/20130113010332/http://blog.learningbyshipping.com/">Learning by Shipping</a>. It’s a concept <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2010/11/one-point-oh/">I’m particularly fond of</a>.   <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2013/01/learning-by-shipping/">∞</a></p>  </div> </article><article> <div class="datedot"> <abbr class="published" title="2012-12-19T06:46:11+00:00"> <span class="month">Dec</span><br/> <span class="day">19</span> </abbr> </div> <div class="post-42078 post type-post status-publish format-standard hentry category-ideas entry-content"> <a class="entry-comment-count" title="Comments on Companies Die, Cities Thrive" href="https://web.archive.org/web/20130113010332/http://ma.tt/2012/12/companies-die-cities-thrive/#comments"> <span class="count">6</span> </a> <h2 class="entry-title"><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2012/12/companies-die-cities-thrive/">Companies Die, Cities Thrive</a></h2> <p class="entry-filed">Filed under: <span class="entry-categories"><a href="https://web.archive.org/web/20130113010332/http://ma.tt/category/ideas/" title="View all posts in Ideas" rel="category tag">Ideas</a></span></p> <p class="entry-tagged"><span class="entry-tags"></span></p> <div class="double-dashed"></div> <div class="blockquote"> <blockquote>“It’s hard to kill a city,” West began, “but easy to kill a company.” The mean life of companies is 10 years. Cities routinely survive even nuclear bombs. And “cities are the crucible of civilization.” They are the major source of innovation and wealth creation. Currently they are growing exponentially. “Every week from now until 2050, one million new people are being added to our cities.”</p></blockquote> </div> <p>That’s from the intro to <a href="https://web.archive.org/web/20130113010332/http://longnow.org/seminars/02011/jul/25/why-cities-keep-growing-corporations-always-die-and-life-gets-faster/">Geoffrey West’s Long Now seminar “Why Cities Keep on Growing, Corporations Always Die, and Life Gets Faster”</a>.</p> <p>Kevin Kelly summarized it in this way:</p> <div class="blockquote"> <blockquote>All organisms (and companies) have share many universal laws of growth. Creatures age in the same way, whether they are small animals, large mammals, starfish, bacteria, and even cells. They share similar metabolic rates. Similar distributions. All ecosystems (and cities) also share universal laws. They evolve and scale in a similar fashion among themselves — whether they are forests, meadows, coral reefs, or grasslands, or villages.</p> <p>Geoff West from the Santa Fe Institute has piles of data to prove these universal and predictive laws of life. For instance, organisms scale in a 3/4 law. For every doubling in size, they increase in other factors by less than one, or .75. The bigger the organism, the slower it goes. Both elephants and mice have the same number of heartbeats per lifespan, but he elephant beats slower.</p> <p>Ecosystems and cities, on the other hand, scale by greater than one, or 1.15. Every year cities increase in wealth, crime, traffic, patents, pollution, disease, infrastructure, and per capita by 15%. The bigger the city, the faster it goes.</p></blockquote> </div> <p>Geoff’s talk is worth a listen, especially as you consider how companies grow and evolve over timespans measured in decades, not years or rounds of funding.</p>  </div> </article><article> <div class="datedot"> <abbr class="published" title="2012-12-17T14:32:08+00:00"> <span class="month">Dec</span><br/> <span class="day">17</span> </abbr> </div> <div class="post-42070 post type-post status-publish format-aside hentry category-asides tag-forbes tag-press entry-content"> <a class="entry-comment-count" title="Comments on Forbes 30 Under 30" href="https://web.archive.org/web/20130113010332/http://ma.tt/2012/12/forbes-30-under-30/#comments"> <span class="count">26</span> </a> <p><a href="https://web.archive.org/web/20130113010332/http://www.forbes.com/special-report/2012/30-under-30/30-under-30_media.html"><img src="https://web.archive.org/web/20130113010332im_/http://i0.wp.com/s.ma.tt/files/2012/12/0x600.jpg?resize=195%2C146" alt="Matt Mullenweg" class="alignright size-thumbnail wp-image-42072" data-recalc-dims="1"/></a> Was excited to be named to <a href="https://web.archive.org/web/20130113010332/http://www.forbes.com/special-report/2012/30-under-30/30-under-30_media.html">Forbes 30 Under 30 representing the Media category</a>, alongside some interesting characters from Wiz Khalifa to Hugh Evans. They also did a fun photo shoot with Walter Smith, <a href="https://web.archive.org/web/20130113010332/http://wspf.wordpress.com/">who also has a WordPress blog</a>, and styled by <a href="https://web.archive.org/web/20130113010332/http://blogs.forbes.com/josephdeacetis/">Joseph De Acetis</a> which you can see a bit of to the right. <a href="https://web.archive.org/web/20130113010332/http://www.forbes.com/sites/carolinehoward/2012/12/17/30-under-30-meet-the-innovators-disruptors-and-brightest-stars-of-2012/">Check out the entire list</a> to learn about some of the most interesting folks moving and shaking right now.   <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2012/12/forbes-30-under-30/">∞</a></p>  </div> </article> <div id="infinite-content"></div> <div class="navigation"> <div class="prev"> <a href="https://web.archive.org/web/20130113010332/http://ma.tt/page/2/">< Older Posts</a> </div> <br style="clear:both;"/> </div> </section> <aside> <ul> <li class="widget-container about-box"> <div id="mattbio"> <img src="https://web.archive.org/web/20130113010332im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png"/> </div> <h3 class="widget-title">Matt Mullenweg</h3> <p class="text">is one of PC World’s Top 50 People on the Web, Inc.com’s 30 under 30, Business Week’s 25 Most Influential People on the Web, and Vanity Fair’s Next Establishment. He’s on <a href="https://web.archive.org/web/20130113010332/http://twitter.com/photomatt">Twitter</a> and <a href="https://web.archive.org/web/20130113010332/http://facebook.com/matt.mullenweg">Facebook</a>.</p> <p><a class="link" href="https://web.archive.org/web/20130113010332/http://ma.tt/about/">More ></a></p> </li> <li class="widget-container random-photo"> <h3 class="widget-title">Random Photo</h3> <div style="width:187px; height: 124px; background-image:url(https://web.archive.org/web/20130113010332im_/http://i1.wp.com/s.ma.tt/files/2008/05/MAT_5644.JPG?resize=200%2C150)" class="randsidebar"> <a href="https://web.archive.org/web/20130113010332/http://ma.tt/2008/05/maker-faire-and-aqua/mat_5644/#container"> <img src="https://web.archive.org/web/20130113010332im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png" width="196" height="141"/> </a> </div> <br/> <p><a class="link" href="https://web.archive.org/web/20130113010332/http://ma.tt/random-photos/">More Random ></a></p> </li> <li class="widget-container twitter-photomatt"> <h3 class="widget-title">@photomatt</h3> <div id="twitter_update_list"></div> <script type="text/javascript" src="https://web.archive.org/web/20130113010332js_/http://s.ma.tt/blog-content/themes/matt2010/js/twitter.js?43"></script> <script type="text/javascript" src="https://web.archive.org/web/20130113010332js_/http://api.twitter.com/1/statuses/user_timeline.json?callback=twitterCallback2&screen_name=photomatt&count=3&include_rts=1"></script> <br/> <p><a class="link" href="https://web.archive.org/web/20130113010332/http://twitter.com/photomatt/">Follow me on Twitter ></a></p> </li> <li class="widget-container recent-essays"> <h3 class="widget-title">Recent Essays</h3> <ul> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2012/05/culture-of-distraction/">Culture of Distraction </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2012/01/on-the-evolution-of-investing/">On the Evolution of Investing </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2011/10/whats-next-for-apple/">What’s Next for Apple </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2011/09/automattic-creed/">Why Your Company Should Have a Creed </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2010/11/one-point-oh/">1.0 Is the Loneliest Number </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2010/09/wordpress-trademark/">A New Home for the WordPress Trademark </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2010/06/headers-of-twenty-ten/">The Headers of Twenty Ten </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2010/02/i-miss-school/">I Miss School </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2009/08/starting-a-bank/">Starting a Bank </a><br/> <div class="single-dashed"></div></li> <li><a href="https://web.archive.org/web/20130113010332/http://ma.tt/2009/08/kill-your-community/">6 Steps to Kill Your Community </a><br/> </li> </ul> </li> <li class="widget-container projects"> <h3 class="widget-title">Projects</h3> <img src="https://web.archive.org/web/20130113010332im_/http://s.ma.tt/blog-content/themes/matt2010/images/projects.png" width="188" height="470" usemap="#projectsmap"/> <map name="projectsmap"> <area shape="rect" coords="0,0,185,35" href="https://web.archive.org/web/20130113010332/http://automattic.com/" alt="Automattic" title="Automattic"/> <area shape="rect" 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