Supporting frontline workers: 5 ways Amazon India prioritises delivery staff

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srcset="https://assets.aboutamazon.com/dims4/default/a70cb49/2147483647/strip/true/crop/1279x720+0+0/resize/320x180!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7a%2F28%2F42244aa24863928c52868c2c3389%2Fwellness-initiative.jpg 320w,https://assets.aboutamazon.com/dims4/default/bcf5551/2147483647/strip/true/crop/1279x720+0+0/resize/600x338!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7a%2F28%2F42244aa24863928c52868c2c3389%2Fwellness-initiative.jpg 600w,https://assets.aboutamazon.com/dims4/default/38eabf8/2147483647/strip/true/crop/1279x720+0+0/resize/768x432!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7a%2F28%2F42244aa24863928c52868c2c3389%2Fwellness-initiative.jpg 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1860w,https://assets.aboutamazon.com/dims4/default/a3d0674/2147483647/strip/true/crop/1279x720+0+0/resize/2480x1396!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7a%2F28%2F42244aa24863928c52868c2c3389%2Fwellness-initiative.jpg 2480w" width="1240" height="698" src="https://assets.aboutamazon.com/dims4/default/d9a4d6b/2147483647/strip/true/crop/1279x720+0+0/resize/1240x698!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7a%2F28%2F42244aa24863928c52868c2c3389%2Fwellness-initiative.jpg" > </picture> </figure> </div> </div> <div class="ArticlePage-wrapper" data-module> <main class="ArticlePage-main" data-statusBar-headline="5 ways Amazon India is focusing on its delivery associates’ wellbeing this festive season" data-statusBar-headlineText="Reading Now" data-with-lead > <article class="ArticlePage-mainContent"> <div class="ArticlePage-subHeadline">Amazon India is going the extra mile to support its delivery workforce with a series of innovative programs like Delivery Premier League, health camps, rest spots and more.</div> <div class="ArticlePage-articleBody articleBody" ><div class="RichTextArticleBody mood-color"> <div class="RichTextArticleBody-body"><p>At Amazon India, keeping delivery associates motivated, healthy, and supported is a top priority, especially during the <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.in/great-indian-festival-2024" data-cms-ai="0" ><span>festive season rush</span></a></span></span>. This year, Amazon has unveiled a series of innovative programs aimed at enhancing the well-being and overall experience of its delivery workforce across the country. From entertaining cricket-themed competitions to providing dedicated rest areas and preventive healthcare services, these initiatives showcase Amazon's commitment to creating a positive and empowering environment for its essential delivery partners.</p><p>Here are some of the special initiatives for delivery associates this festive season and beyond:</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1320" height="742" srcset="https://assets.aboutamazon.com/dims4/default/0308185/2147483647/strip/true/crop/1508x848+0+0/resize/1320x742!/format/webp/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F0a%2Fca%2F4cf9ea744be5b66266508eeb6e6e%2Fdpl2.jpg"/> <source width="1320" height="742" srcset="https://assets.aboutamazon.com/dims4/default/c0b7420/2147483647/strip/true/crop/1508x848+0+0/resize/1320x742!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F0a%2Fca%2F4cf9ea744be5b66266508eeb6e6e%2Fdpl2.jpg"/> <img class="Image" alt="Wellness initiatives undertaken by Amazon for delivery associates" width="1320" height="742" src="https://assets.aboutamazon.com/dims4/default/c0b7420/2147483647/strip/true/crop/1508x848+0+0/resize/1320x742!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F0a%2Fca%2F4cf9ea744be5b66266508eeb6e6e%2Fdpl2.jpg" loading="lazy"> </picture> </figure> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>1. The Delivery Premier League</h2></span></span><p>Cricket brings people together and helps reduce stress. <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.in/news/operations/amazons-flex-delivery-program-expands-to-65-cities-in-india" data-cms-ai="0" ><span>Amazon Flex</span></a></span></span> now brings that excitement to the delivery associates through the <i>Delivery Premier League</i> (DPL), a cricket-themed engagement program. The DPL encourages the Flex partners to deliver shipments and score runs for deliveries made per hour. This drives engagement during the month-long festive period in this friendly competition across cities and categories, turning daily deliveries into a thrilling game. Top performers are rewarded with exciting rewards for their efforts.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1320" height="743" srcset="https://assets.aboutamazon.com/dims4/default/d278f4e/2147483647/strip/true/crop/1600x900+0+0/resize/1320x743!/format/webp/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7f%2F79%2F9e2e3f1f47798deeccf0d20fa43a%2Fmulakaat2.jpeg"/> <source width="1320" height="743" srcset="https://assets.aboutamazon.com/dims4/default/ca54dac/2147483647/strip/true/crop/1600x900+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7f%2F79%2F9e2e3f1f47798deeccf0d20fa43a%2Fmulakaat2.jpeg"/> <img class="Image" alt="Wellness initiatives undertaken by Amazon for delivery associates" width="1320" height="743" src="https://assets.aboutamazon.com/dims4/default/ca54dac/2147483647/strip/true/crop/1600x900+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F7f%2F79%2F9e2e3f1f47798deeccf0d20fa43a%2Fmulakaat2.jpeg" loading="lazy"> </picture> </figure> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>2. A <i>Mulakaat</i> for fun and camaraderie</h2></span></span><p>Festivals are all about connection and celebration, and the <i>Mulakaat</i> campaign embodies that spirit for delivery service partners and delivery stations. Last year, leaders visited thousands of stations to conduct engagement activities during the festive period. This helps leadership to remain close to the frontline associates. This year, Mulakaat is being expanded with pre-festive readiness activities as well as exciting contests and rewards. Delivery associates can participate in fun trivia contests and win vouchers, while station teams compete in creative activities, like paper plane contests and dumb charades. Stations and associates will be recognised across various areas, such as safety compliance and delivery metrics, with rewards that include cash prizes, gift cards, and trophies.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1000" height="563" srcset="https://assets.aboutamazon.com/dims4/default/e0fb056/2147483647/strip/true/crop/1000x563+0+0/resize/1000x563!/format/webp/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F54%2F76%2Fb33e4c304684969d1a7b82b7e012%2Fjoo-6430.jpg"/> <source width="1000" height="563" srcset="https://assets.aboutamazon.com/dims4/default/7286295/2147483647/strip/true/crop/1000x563+0+0/resize/1000x563!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F54%2F76%2Fb33e4c304684969d1a7b82b7e012%2Fjoo-6430.jpg"/> <img class="Image" alt="Amazon India Ashray rest point facilities" width="1000" height="563" src="https://assets.aboutamazon.com/dims4/default/7286295/2147483647/strip/true/crop/1000x563+0+0/resize/1000x563!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F54%2F76%2Fb33e4c304684969d1a7b82b7e012%2Fjoo-6430.jpg" loading="lazy"> </picture> </figure> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>3. Project Ashray to allow for rest and recharge</h2></span></span><p>Understanding the importance of rest for delivery associates, <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.in/news/operations/amazon-project-ashray-sets-up-rest-points-for-delivery-associates" target="_blank" data-cms-ai="0" ><span>Amazon has launched Project Ashray</span></a></span></span>, in partnership with the Udayasa Foundation. The programme aims to ensure there are dedicated rest spots for delivery associates across the ecosystem at strategic locations across major cities, including Delhi, Mumbai, and Bengaluru, with essential amenities, such as shaded seating, drinking water, mobile charging stations, restrooms, and first aid kits. Open from 9 a.m. to 9 p.m., these centres provide a safe and comfortable environment where delivery associates can take a break and recharge during their shifts. Amazon has launched three such centres in Bengaluru and Gurugram this year.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1280" height="720" srcset="https://assets.aboutamazon.com/dims4/default/ebe95c6/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/format/webp/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F01%2F2b%2F18dc5ae74c469844b2bd18e8cf83%2Fhealth-camp2.jpg"/> <source width="1280" height="720" srcset="https://assets.aboutamazon.com/dims4/default/ba45e27/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F01%2F2b%2F18dc5ae74c469844b2bd18e8cf83%2Fhealth-camp2.jpg"/> <img class="Image" alt="Health camps being organised for delivery associates at Amazon" width="1280" height="720" src="https://assets.aboutamazon.com/dims4/default/ba45e27/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F01%2F2b%2F18dc5ae74c469844b2bd18e8cf83%2Fhealth-camp2.jpg" loading="lazy"> </picture> </figure> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>4.  Preventive care for long-term well-being</h2></span></span><p><span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.in/news/operations/amazon-new-health-program-for-truck-drivers" target="_blank" data-cms-ai="0" ><span>A six-month health and wellness campaign</span></a></span></span> focuses on preventive care. It offers free medical check-ups and health awareness programmes to over 50,000 delivery associates and 350+ delivery partners. Over 50 medical camps will be held at various logistics stations across zones. These camps will provide associates with early detection services for health issues and promote awareness about available insurance benefits, including maternity support. The camps in Bengaluru, Mumbai, and Pune have already benefited over 1,000 associates.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <figure class="Figure"> <picture> <source type="image/webp" width="1280" height="720" srcset="https://assets.aboutamazon.com/dims4/default/c5791ba/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/format/webp/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F56%2F8d%2Faf0b76cd44b1819396d82f40487a%2Fekam.jpg"/> <source width="1280" height="720" srcset="https://assets.aboutamazon.com/dims4/default/aa2071e/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F56%2F8d%2Faf0b76cd44b1819396d82f40487a%2Fekam.jpg"/> <img class="Image" alt="EKAM for delivery associates at Amazon" width="1280" height="720" src="https://assets.aboutamazon.com/dims4/default/aa2071e/2147483647/strip/true/crop/1280x720+0+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F56%2F8d%2Faf0b76cd44b1819396d82f40487a%2Fekam.jpg" loading="lazy"> </picture> </figure> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2>5.  EKAM 7.0: Weekly art extravaganza</h2></span></span><p>A month-long art camp is organised each year for Amazon’s delivery associates; the initiative promotes solidarity, camaraderie, and recognition of the workforce’s efforts during the busy Diwali season. The camp kicks off with activities such as a Hazard Hunt competition, where site teams identify and resolve hazards: water spills, extra packaging material on the floor, and DA sorting at yard to name a few. This is followed by site decoration, talent show, cake-cutting, and events like Beat of the Dhol and Let’s Rock.</p><p>Read more about how Amazon kept delivery associates <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.in/news/operations/how-amazon-keeps-employees-and-drivers-safe-this-summer" target="_blank" data-cms-ai="0" ><span>comfortable during this year’s heat wave</span></a></span></span>.</p><p>Also, <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://www.aboutamazon.in/news/operations/inside-one-of-amazons-biggest-fulfilment-centres-in-india" target="_blank" data-cms-ai="0" ><span>walk with us at a fulfillment centre</span></a></span></span> and catch all the behind-the-scenes action.</p></div> </div></div> <div class="knotch_placeholder"></div> <div class="ArticlePage-tags"> <div class="ArticlePage-tags-title"> Related Tags</div> <div class="ArticlePage-tags-body"> <a 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href="https://www.aboutamazon.in/news/operations/how-amazon-keeps-employees-and-drivers-safe-this-summer" data-amzn-id="00000190-2616-d09f-a1f3-36b7efad0000" data-cms-ai="0" > <span>Read more</span> </a> </div> <div class="PromoCard-date"> <bsp-timestamp data-timestamp=1718687420019> <template data-date-template>[day] [monthFull] [year]</template> <span data-date> </span> </bsp-timestamp> </div> </div> </div> </div> </li> <li class="ListRelatedArticles-items-item"> <div class="PromoCard" data-content-type="article" > <div class="PromoCard-media"><a class="Link" href="https://www.aboutamazon.in/news/operations/amazon-new-health-program-for-truck-drivers" data-amzn-id="0000018f-37c3-dc23-a3ff-b7df5d850001" data-cms-ai="0" > <picture> <source type="image/webp" width="480" height="270" srcset="https://assets.aboutamazon.com/dims4/default/6585f7c/2147483647/strip/true/crop/5594x3147+0+291/resize/960x540!/format/webp/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fda%2F05%2F659056de42aeacac3a1ba71bb5d7%2Ftruck-drivers-at-health-camp-in-manesar.JPG 2x"/> <source width="480" height="270" srcset="https://assets.aboutamazon.com/dims4/default/d3b8a13/2147483647/strip/true/crop/5594x3147+0+291/resize/480x270!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2Fda%2F05%2F659056de42aeacac3a1ba71bb5d7%2Ftruck-drivers-at-health-camp-in-manesar.JPG"/> <img class="Image" alt="Amazon India launches a comprehensive health program for truck drivers and their families" 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