CINXE.COM

<html><head><title>Green Innovation Practices in Micro Small and Medium-sized Enterprises: Does It Affect Competitive Advantage and Business Performance? - EUDL</title><link rel="icon" href="/images/favicon.ico"><link rel="stylesheet" type="text/css" href="/css/screen.css"><link rel="stylesheet" href="/css/zenburn.css"><meta http-equiv="Content-Type" content="charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><meta name="Description" content="Despite the recognized importance of green innovation in organizations, it is not clear how the green innovation practice drives the success of Micro, Small, and Medium-Sized Enterprises (MSMEs). Using survey data collected from 105 MSMEs, this study aimed to examine the effect of green process inno"><meta name="citation_title" content="Green Innovation Practices in Micro Small and Medium-sized Enterprises: Does It Affect Competitive Advantage and Business Performance?"><meta name="citation_publication_date" content="2024/11/21"><meta name="citation_author" content="Maulida Innayah"><meta name="citation_author" content="Bima Pratama"><meta name="citation_author" content="Ghefira Hanifah"><meta name="citation_author" content="Melani Awalia"><meta name="citation_author" content="Dany Petra"><meta name="citation_pdf_url" content="http://eudl.eu/pdf/10.4108/eai.14-8-2024.2351540"><meta name="citation_conference_title" content="Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia"><meta name="citation_isbn" content="978-1-63190-489-9"><script type="text/javascript" src="https://services.eai.eu//load-signup-form/EAI"></script><script type="text/javascript" src="https://services.eai.eu//ujs/forms/signup/sso-client.js"></script><script type="text/javascript">if (!window.EUDL){ window.EUDL={} };EUDL.cas_url="https://account.eai.eu/cas";EUDL.profile_url="https://account.eai.eu";if(window.SSO){SSO.set_mode('eai')};</script><script type="text/javascript" src="/js/jquery.js"></script><script type="text/javascript" src="/js/jquery.cookie.js"></script><script type="text/javascript" src="/js/sso.js"></script><script type="text/javascript" src="/js/jscal2.js"></script><script type="text/javascript" src="/js/lang/en.js"></script><script type="text/javascript" src="/js/jquery.colorbox-min.js"></script><script type="text/javascript" src="/js/eudl.js"></script><script type="text/javascript" src="/js/article.js"></script><link rel="stylesheet" type="text/css" href="/css/jscal/jscal2.css"><link rel="stylesheet" type="text/css" href="/css/jscal/eudl/eudl.css"><link rel="stylesheet" type="text/css" href="/css/colorbox.css"></head><body><div id="eudl-page-head"><div id="eudl-page-header"><section id="user-area"><div><nav id="right-nav"><a href="/about">About</a> | <a href="/contact">Contact Us</a> | <a class="register" href="https://account.eai.eu/register?service=http%3A%2F%2Feudl.eu%2Fdoi%2F10.4108%2Feai.14-8-2024.2351540">Register</a> | <a class="login" href="https://account.eai.eu/cas/login?service=http%3A%2F%2Feudl.eu%2Fdoi%2F10.4108%2Feai.14-8-2024.2351540">Login</a></nav></div></section></div></div><div id="eudl-page"><header><section id="topbar-ads"><div><a href="https://eudl.eu/"><img class="eudl-logo-top" src="https://eudl.eu/images/eudl-logo.png"></a><img class="eudl-ads-top" src="https://eudl.eu/images/eai-eudl.jpg"></div></section><section id="menu"><nav><a href="/proceedings" class="current"><span>Proceedings</span><span class="icon"></span></a><a href="/series" class=""><span>Series</span><span class="icon"></span></a><a href="/journals" class=""><span>Journals</span><span class="icon"></span></a><a href="/content" class=""><span>Search</span><span class="icon"></span></a><a href="http://eai.eu/">EAI</a></nav></section></header><div id="eaientran"></div><section id="content"><section id="article"><section class="cover-and-filters"><a href="https://eai.eu/eai-sponsorship/?mtm_campaign=call%20for%20bids&mtm_kwd=bids&mtm_source=organize%20conference%20page&mtm_medium=eudl"><img src="https://eudl.eu/images/banner-outside.png"></a></section><section class="info-and-search"><span class="article-proceedings-ref"><a href="/proceedings/ICBAE/2024">Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia</a></span><p class="article-type">Research Article</p><h1>Green Innovation Practices in Micro Small and Medium-sized Enterprises: Does It Affect Competitive Advantage and Business Performance?</h1><section id="download"><a class="download-pdf" href="/pdf/10.4108/eai.14-8-2024.2351540" title="Download eai.14-8-2024.2351540.pdf">Download</a><span class="download">9 downloads</span></section><section class="meta-section cite-area"><dl class="main-metadata"><dt class="title" id="cite-switchers">Cite</dt> <dd class="value" id="cite-switchers"><a href="" class="bibtex">BibTeX</a> <a href="" class="plain-text">Plain Text</a></dd></dl></section><ul id="cite-blocks"><li class="bibtex"><pre>@INPROCEEDINGS{10.4108/eai.14-8-2024.2351540, author={Maulida Nurul Innayah and Bima Cinintya Pratama and Ghefira Hanifah and Melani Awalia and Dany Nofrizal Petra}, title={Green Innovation Practices in Micro Small and Medium-sized Enterprises: Does It Affect Competitive Advantage and Business Performance?}, proceedings={Proceedings of the 4th International Conference on Business, Accounting, and Economics, ICBAE 2024, 14-15 August 2024, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2024}, month={11}, keywords={green process innovation competitive advantage msmes business performance}, doi={10.4108/eai.14-8-2024.2351540} } </pre></li><li class="plain-text"><div class="cite">Maulida Nurul Innayah<br>Bima Cinintya Pratama<br>Ghefira Hanifah<br>Melani Awalia<br>Dany Nofrizal Petra<br>Year: 2024<br>Green Innovation Practices in Micro Small and Medium-sized Enterprises: Does It Affect Competitive Advantage and Business Performance?<br>ICBAE<br>EAI<br>DOI: 10.4108/eai.14-8-2024.2351540</div></li></ul><section id="authors"><span class="author-list">Maulida Nurul Innayah<sup>1</sup><sup>,*</sup>, Bima Cinintya Pratama<sup>1</sup>, Ghefira Hanifah<sup>1</sup>, Melani Awalia<sup>1</sup>, Dany Nofrizal Petra<sup>1</sup></span><ul class="affiliation-list"><li>1: Universitas Muhammadiyah Purwokerto</li></ul><section class="corresponding-email">*Contact email: maulidanurul@ump.ac.id</section></section><section class="full-abstract"><h2>Abstract</h2><div><p>Despite the recognized importance of green innovation in organizations, it is not clear how the green innovation practice drives the success of Micro, Small, and Medium-Sized Enterprises (MSMEs). Using survey data collected from 105 MSMEs, this study aimed to examine the effect of green process innovation in creating Competitive Advantage and MSMEs' business performance. We found that green process innovation has a positive effect on MSMEs' business performance. Additionally, we discovered that competitive advantage mediates the relationship between green process innovation and MSMEs' business performance. The resource-based theory provides a foundation for understanding how green innovation practices are crucial in driving MSMEs' business performance. The implementation of environmentally sustainable practices enhances the sustainable competitive advantage. This, in turn, leads to better overall MSMEs' business performance.</p></div></section><section class="metas-section"><section class="meta-section"><dl class="main-metadata"><dt class="title">Keywords</dt> <dd class="value">green process innovation competitive advantage msmes business performance</dd></dl></section><section class="meta-section"><dl class="main-metadata"><dt class="title">Published</dt> <dd class="value">2024-11-21</dd><dt class="title">Publisher</dt> <dd class="value">EAI</dd></dl></section><section class="meta-section"><dl class="main-metadata"><dt class="title"></dt> <dd class="value"><a href="http://dx.doi.org/10.4108/eai.14-8-2024.2351540">http://dx.doi.org/10.4108/eai.14-8-2024.2351540</a></dd></dl></section></section><div class="copyright-block">Copyright © 2024–2024 EAI</div></section></section></section><div class="clear"></div><footer><div class="links"><a href="https://www.ebsco.com/" target="_blank"><img class="logo ebsco-logo" src="/images/ebsco.png" alt="EBSCO"></a><a href="https://www.proquest.com/" target="_blank"><img class="logo proquest-logo" src="/images/proquest.png" alt="ProQuest"></a><a href="https://dblp.uni-trier.de/db/journals/publ/icst.html" target="_blank"><img class="logo dblp-logo" src="/images/dblp.png" alt="DBLP"></a><a href="https://doaj.org/search?source=%7B%22query%22%3A%7B%22filtered%22%3A%7B%22filter%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22term%22%3A%7B%22index.publisher.exact%22%3A%22European%20Alliance%20for%20Innovation%20(EAI)%22%7D%7D%5D%7D%7D%2C%22query%22%3A%7B%22query_string%22%3A%7B%22query%22%3A%22european%20alliance%20for%20innovation%22%2C%22default_operator%22%3A%22AND%22%2C%22default_field%22%3A%22index.publisher%22%7D%7D%7D%7D%7Dj" target="_blank"><img class="logo doaj-logo" src="/images/doaj.jpg" alt="DOAJ"></a><a href="https://www.portico.org/publishers/eai/" target="_blank"><img class="logo portico-logo" src="/images/portico.png" alt="Portico"></a><a href="http://eai.eu/" target="_blank"><img class="logo eai-logo" src="/images/eai.png"></a></div></footer></div><div class="footer-container"><div class="footer-width"><div class="footer-column logo-column"><a href="https://eai.eu/"><img src="https://eudl.eu/images/logo_new-1-1.png" alt="EAI Logo"></a></div><div class="footer-column"><h4>About EAI</h4><ul><li><a href="https://eai.eu/who-we-are/">Who We Are</a></li><li><a href="https://eai.eu/leadership/">Leadership</a></li><li><a href="https://eai.eu/research-areas/">Research Areas</a></li><li><a href="https://eai.eu/partners/">Partners</a></li><li><a href="https://eai.eu/media-center/">Media Center</a></li></ul></div><div class="footer-column"><h4>Community</h4><ul><li><a href="https://eai.eu/eai-community/">Membership</a></li><li><a href="https://eai.eu/conferences/">Conference</a></li><li><a href="https://eai.eu/recognition/">Recognition</a></li><li><a href="https://eai.eu/corporate-sponsorship">Sponsor Us</a></li></ul></div><div class="footer-column"><h4>Publish with EAI</h4><ul><li><a href="https://eai.eu/publishing">Publishing</a></li><li><a href="https://eai.eu/journals/">Journals</a></li><li><a href="https://eai.eu/proceedings/">Proceedings</a></li><li><a href="https://eai.eu/books/">Books</a></li><li><a href="https://eudl.eu/">EUDL</a></li></ul></div></div></div><script type="text/javascript" src="https://eudl.eu/js/gacode.js"></script><script src="/js/highlight.pack.js"></script><script>hljs.initHighlightingOnLoad();</script><script type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"http://eudl.eu","name":"Home","image":null}},{"@type":"ListItem","position":2,"item":{"@id":"http://eudl.eu/proceedings","name":"Proceedings","image":null}},{"@type":"ListItem","position":3,"item":{"@id":"http://eudl.eu/proceedings?by_acronym=\"ICBAE\"","name":"ICBAE","image":null}},{"@type":"ListItem","position":4,"item":{"@id":"http://eudl.eu/proceedings?by_acronym=\"ICBAE\"/2024","name":"2024","image":null}},{"@type":"ListItem","position":1,"item":{"@id":"http://eudl.eu/doi/10.4108/eai.14-8-2024.2351540","name":"Green Innovation Practices in Micro Small and Medium-sized Enterprises: Does It Affect Competitive Advantage and Business Performance?","image":null}}]}</script></body></html>