CINXE.COM

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estiment que leur secteur est devenu plus concurrentiel. Ce qui soul猫ve quelques questions聽: Comment garder une longueur d'avance聽? Disposez-vous d'un aper莽u complet de vos performances e-commerce聽? Du sentiment de vos consommateurs聽? Des r茅f茅rences de votre secteur聽? Ou avez-vous besoin d'une solution analytique pour vous aider 脿 comparer ces param猫tres 脿 ceux du plus vaste r茅seau de consommateurs au monde聽? 脌 l'aide d'une technologie avanc茅e de machine learning, nos outils d'analyse vous apportent les chiffres qui importent le plus. Pour que vous puissiez maintenir une longueur d'avance sur la concurrence.</p> </div> </div> <div class="bvblock-hero__image-wrapper"> <img width="1600" height="750" src="https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x.png" class="bvblock-hero__image" alt="" decoding="async" fetchpriority="high" srcset="https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x.png 1600w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-768x360.png 768w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1536x720.png 1536w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1220x572.png 1220w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-800x375.png 800w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1592x746.png 1592w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-964x452.png 964w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-628x294.png 628w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1340x628.png 1340w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1098x515.png 1098w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1440x675.png 1440w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-720x338.png 720w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-432x203.png 432w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1056x495.png 1056w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-380x178.png 380w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-190x89.png 190w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-126x59.png 126w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-55x26.png 55w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-27x13.png 27w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-18x8.png 18w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-290x136.png 290w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-145x68.png 145w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-96x45.png 96w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-1030x483.png 1030w, https://media.bazaarvoice.com/BV-solutions-advantage-hero%401x-515x241.png 515w" sizes="(max-width: 1600px) 100vw, 1600px" /></div> </div> </section> <section id="bvblock-paragraph-block_5fab2ecde240d" class="bvblock-paragraph bvblock-paragraph__text-left bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Des 茅volutions bas茅es sur des donn茅es concr猫tes</h2> <h4 class="bvblock-paragraph__heading">Les contenus des consommateurs stimulent l'innovation</h4> <div class="bvblock-paragraph__copy"><p>Savez-vous exactement ce qu’aiment vos consommateurs dans vos produits聽? Ce qu’ils n’aiment pas聽? Ce qu’ils souhaiteraient voir changer聽? Utilisez les commentaires qu’ils vous donnent dans nos rapports <a href="https://www.bazaarvoice.com/fr/produits/ratings-et-reviews/">Ratings & Reviews</a> pour red茅finir votre strat茅gie. Cr茅ez de nouveaux produits phares auxquels vous n’auriez jamais pens茅. Puis commercialisez-les pour faire dispara卯tre la concurrence.</p> </div> </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1202" height="1068" src="https://media.bazaarvoice.com/image-solutions-advantage-path-1.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" srcset="https://media.bazaarvoice.com/image-solutions-advantage-path-1.png 1202w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-768x682.png 768w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-800x711.png 800w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-964x857.png 964w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-628x558.png 628w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-1098x976.png 1098w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-720x640.png 720w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-432x384.png 432w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-844x750.png 844w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-557x495.png 557w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-380x338.png 380w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-190x169.png 190w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-126x112.png 126w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-55x49.png 55w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-27x24.png 27w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-18x16.png 18w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-290x258.png 290w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-145x129.png 145w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-96x85.png 96w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-1030x915.png 1030w, https://media.bazaarvoice.com/image-solutions-advantage-path-1-515x458.png 515w" sizes="(max-width: 1202px) 100vw, 1202px" /> </div> </div> </div> </div> </section> <section id="bvblock-paragraph-block_5fab2ee9e240e" class="bvblock-paragraph bvblock-paragraph__text-right bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Des insights consommateurs chez les distributeurs</h2> <h4 class="bvblock-paragraph__heading">Collectez des insights pr茅cieux aupr猫s de vos distributeurs</h4> <div class="bvblock-paragraph__copy"><p>Fini le temps o霉 l’on passait au peigne fin les pages produits des concurrents pour d茅terminer son positionnement chez les distributeurs. Notre <a href="https://www.bazaarvoice.com/fr/produits/insights-et-reports/">outil Network Insights</a> vous permet de comparer vos produits en quelques secondes et d’avoir un aper莽u de ce qui se dit sur votre marque sur des canaux de distribution sp茅cifiques ou sur tous les canaux. La cerise sur le g芒teau聽? Vous n’avez besoin que d’un seul outil, au lieu de plusieurs dizaines. Un seul identifiant. Une vue unifi茅e. Disposez d’une longueur d’avance sur vos concurrents partout o霉 vous vendez vos produits.</p> </div> </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1200" height="1316" src="https://media.bazaarvoice.com/image-solutions-advantage-path-2.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" srcset="https://media.bazaarvoice.com/image-solutions-advantage-path-2.png 1200w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-768x842.png 768w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-800x877.png 800w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-964x1057.png 964w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-628x689.png 628w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-1098x1204.png 1098w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-720x790.png 720w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-432x474.png 432w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-684x750.png 684w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-451x495.png 451w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-380x417.png 380w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-190x208.png 190w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-126x138.png 126w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-55x60.png 55w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-27x30.png 27w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-18x20.png 18w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-290x318.png 290w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-145x159.png 145w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-96x105.png 96w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-1030x1130.png 1030w, https://media.bazaarvoice.com/image-solutions-advantage-path-2-515x565.png 515w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div> </div> </div> </div> </section> <section id="bvblock-preamble-block_5fab2f04e240f" class="bvblock-preamble-divider bvblock-preamble-divider--bt-margin"> <div class="container"> <div class="columns is-mobile is-centered"> <div class="column is-11-mobile is-8-tablet"> <h2 class="bvblock-preamble-divider__heading">Découvrez nos produits</h2> </div> </div> </div> </section> <section id="bvblock-layouts-block_5fab2f11e2410" class="bvblock-layouts"> <div class="container"> <div class="columns bvblock-layouts__content"> <div class="bvblock-layout column is-6"> <article class="bvblock-layouts__card"> <div class="bvblock-layouts__card-content"> <h3 class="bvblock-layouts__card-title">Social Analytics</h3> <div class="bvblock-layouts__card-description">Développez une stratégie sociale plus intelligente. Notre outil d'analytique sociale est un véritable couteau suisse. Nous fournissons plusieurs indicateurs clés qui englobent toute la chaîne de conversion. Évaluez vos résultats sur Instagram, Facebook, Pinterest et Twitter. Un tableau de bord tout-en-un.</div> </div> <div class="bvblock-layouts__card-cta">  <a href="/fr/produits/insights-et-reports/" tabindex="0" class="btn btn-secondary" target="_self" > D茅couvrez Social Analytics </a>  </div> </article> </div> <div class="bvblock-layout column is-6"> <article class="bvblock-layouts__card"> <div class="bvblock-layouts__card-content"> <h3 class="bvblock-layouts__card-title">Premium Network Insights</h3> <div class="bvblock-layouts__card-description">Comparez vos performances à celles de vos concurrents. Network Insights collecte des données auprès des 1 750 distributeurs membres du réseau de Bazaarvoice pour vous permettre de suivre vos performances à l'échelle. Accédez à des données que vous n'auriez jamais pu trouver auparavant. Et recevez des insights exploitables qui vous aideront à transformer vos rapports en profits.</div> </div> <div class="bvblock-layouts__card-cta">  <a href="/fr/produits/insights-et-reports/" tabindex="0" class="btn btn-secondary" target="_self" > D茅couvrez Network Insights </a>  </div> </article> </div> </div> </div> </section> <section id="bvblock-paragraph-block_5fab2f5ee2412" class="bvblock-paragraph bvblock-paragraph__text-left bvblock-paragraph--no_bg"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Téléchargez notre e-book</h2> <h4 class="bvblock-paragraph__heading">Le guide de l'expert marketing pour identifier et exploiter les insights consommateurs.</h4> <div class="bvblock-paragraph__copy"><p>Établissez des relations avec vos consommateurs pour mieux comprendre ce qui les intéresse. Exploitez les avis et autres contenus pour identifier le sentiment des consommateurs, identifier de nouvelles opportunités et faire parler de votre marque. Découvrez comment les entreprises les plus réputées se basent sur des insights consommateurs concrets pour élaborer leurs stratégies.</p> </div>  <a href="/resources/the-smart-marketers-guide-to-finding-and-using-customer-insights/" tabindex="0" class="btn btn-secondary" target="_self" > Obtenez l'e-book </a>  </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1220" height="816" src="https://media.bazaarvoice.com/smart-marketer-guide-header.png" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/smart-marketer-guide-header.png 1291w, https://media.bazaarvoice.com/smart-marketer-guide-header-768x514.png 768w, https://media.bazaarvoice.com/smart-marketer-guide-header-720x482.png 720w, https://media.bazaarvoice.com/smart-marketer-guide-header-432x289.png 432w, https://media.bazaarvoice.com/smart-marketer-guide-header-1121x750.png 1121w, https://media.bazaarvoice.com/smart-marketer-guide-header-740x495.png 740w, https://media.bazaarvoice.com/smart-marketer-guide-header-380x254.png 380w, https://media.bazaarvoice.com/smart-marketer-guide-header-190x127.png 190w, https://media.bazaarvoice.com/smart-marketer-guide-header-126x84.png 126w, https://media.bazaarvoice.com/smart-marketer-guide-header-55x37.png 55w, https://media.bazaarvoice.com/smart-marketer-guide-header-27x18.png 27w, https://media.bazaarvoice.com/smart-marketer-guide-header-18x12.png 18w, https://media.bazaarvoice.com/smart-marketer-guide-header-290x194.png 290w, https://media.bazaarvoice.com/smart-marketer-guide-header-145x97.png 145w, https://media.bazaarvoice.com/smart-marketer-guide-header-96x64.png 96w, https://media.bazaarvoice.com/smart-marketer-guide-header-1030x689.png 1030w, https://media.bazaarvoice.com/smart-marketer-guide-header-515x345.png 515w" sizes="(max-width: 1220px) 100vw, 1220px" /> </div> </div> </div> </div> </section> <section id="bvblock-paragraph-block_5fab2f65e2413" class="bvblock-paragraph bvblock-paragraph__text-right bvblock-paragraph--ltgray"> <div > <div class="container"> <div class="columns bvblock-paragraph__wrapper is-vcentered is-mobile"> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__content"> <h2 class="bvblock-paragraph__eyebrow">Regardez notre webinaire</h2> <h4 class="bvblock-paragraph__heading">Comment optimiser les insights consommateurs afin de créer l'expérience d'achat ultime</h4> <div class="bvblock-paragraph__copy"><p>Apprenez à utiliser les insights pour affiner vos stratégies marketing, créer de meilleurs produits et identifier les contenus gagnants. Qu'il s'agisse d'exploiter la voix de vos consommateurs pour élaborer de meilleurs PDP ou de tirer profit des commentaires négatifs, ce webinaire présente de façon approfondie les détails qui comptent pour votre stratégie de e-commerce.</p> </div>  <a href="/resources/how-to-maximize-consumer-insights-to-build-the-ultimate-shopping-experience/" tabindex="0" class="btn btn-secondary" target="_self" > Regardez le webinaire </a>  </div> <div class="column is-12-mobile is-6-tablet bvblock-paragraph__asset"> <img width="1220" height="629" src="https://media.bazaarvoice.com/mobile-31.jpg" class="attachment-bvblock-desktop-half size-bvblock-desktop-half" alt="" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/mobile-31.jpg 1536w, https://media.bazaarvoice.com/mobile-31-768x396.jpg 768w, https://media.bazaarvoice.com/mobile-31-1440x743.jpg 1440w, https://media.bazaarvoice.com/mobile-31-720x371.jpg 720w, https://media.bazaarvoice.com/mobile-31-432x223.jpg 432w, https://media.bazaarvoice.com/mobile-31-1455x750.jpg 1455w, https://media.bazaarvoice.com/mobile-31-960x495.jpg 960w, https://media.bazaarvoice.com/mobile-31-380x196.jpg 380w, https://media.bazaarvoice.com/mobile-31-190x98.jpg 190w, https://media.bazaarvoice.com/mobile-31-126x65.jpg 126w, https://media.bazaarvoice.com/mobile-31-55x28.jpg 55w, https://media.bazaarvoice.com/mobile-31-27x14.jpg 27w, https://media.bazaarvoice.com/mobile-31-18x9.jpg 18w, https://media.bazaarvoice.com/mobile-31-290x150.jpg 290w, https://media.bazaarvoice.com/mobile-31-145x75.jpg 145w, https://media.bazaarvoice.com/mobile-31-96x50.jpg 96w, https://media.bazaarvoice.com/mobile-31-1030x531.jpg 1030w, https://media.bazaarvoice.com/mobile-31-515x266.jpg 515w" sizes="(max-width: 1220px) 100vw, 1220px" /> </div> </div> </div> </div> </section> <section id="bvblock-carousel-block_5fab303de2414" class="bvblock-carousel bvblock-carousel--layout-1"> <div class="container"> <div class="bvblock-carousel__slider-wrapper bv-slider" data-slide-type="insights"> <div class="bvblock-carousel__slide"> <div class="columns"> <div class="column is-6"> <h2 class="bvblock-carousel__heading">King of Shaves</h2> </div> </div> <div class="columns"> <div class="column is-5"> <p class="bvblock-carousel__summary">King of Shaves gains a competitive advantage using reviews to increase sales in retail channels and gather insights into the customer experience.</p> </div> </div> <div class="columns bvblock-carousel__slide-top-margin"> <div class="column is-8 bvblock-carousel__slide-highlight"> <div class="bvblock-carousel__brand-highlight"> <h3 class="bvblock-carousel__metric-heading">3000</h3> <p class="bvblock-carousel__metric-description">With the help of Sampling and the Bazaarvoice sampling community, King of Shaves has more than 3,000 reviews on major retail sites</p> </div> <img width="795" height="680" src="https://media.bazaarvoice.com/king-of-shaves-header-878x750.png" class="bvblock-carousel__main-slider-image" alt="King-of-Shaves - Case Study" decoding="async" loading="lazy" srcset="https://media.bazaarvoice.com/king-of-shaves-header-878x750.png 878w, https://media.bazaarvoice.com/king-of-shaves-header-768x656.png 768w, https://media.bazaarvoice.com/king-of-shaves-header-1440x1230.png 1440w, https://media.bazaarvoice.com/king-of-shaves-header-720x615.png 720w, https://media.bazaarvoice.com/king-of-shaves-header-432x369.png 432w, https://media.bazaarvoice.com/king-of-shaves-header-580x495.png 580w, https://media.bazaarvoice.com/king-of-shaves-header-380x324.png 380w, https://media.bazaarvoice.com/king-of-shaves-header-190x162.png 190w, https://media.bazaarvoice.com/king-of-shaves-header-126x108.png 126w, https://media.bazaarvoice.com/king-of-shaves-header-55x47.png 55w, https://media.bazaarvoice.com/king-of-shaves-header-27x23.png 27w, https://media.bazaarvoice.com/king-of-shaves-header-18x15.png 18w, https://media.bazaarvoice.com/king-of-shaves-header-290x248.png 290w, https://media.bazaarvoice.com/king-of-shaves-header-145x124.png 145w, https://media.bazaarvoice.com/king-of-shaves-header-96x82.png 96w, https://media.bazaarvoice.com/king-of-shaves-header-1030x880.png 1030w, https://media.bazaarvoice.com/king-of-shaves-header-515x440.png 515w, https://media.bazaarvoice.com/king-of-shaves-header.png 1670w" sizes="(max-width: 795px) 100vw, 795px" /> </div> <div class="column is-4 bvblock-carousel__slide-info"> <blockquote class="bvblock-carousel__quote">We have always encouraged feedback, and the reviews are a much more structured way for gathering the information we want to ensure customers buy products they鈥檒l love.</blockquote> <p> <img class="bvblock-carousel__brand-logo" src="https://media.bazaarvoice.com/logo-king-of-shaves.png"> <span class="bvblock-carousel__quote-author-name">Jane Greenaway</span> <span class="bvblock-carousel__quote-author-position">Customer Care Manager</span> <a class="btn btn-secondary" href="https://www.bazaarvoice.com/fr/?post_type=success-stories&p=5896">Read the success story</a> </p> </div> </div> </div> </div> </div> </section></section> <section id="bvblock-tabs-block_5fab553292e2f" class="bvblock-cta bvblock-cta--green"> <div class="container"> <h2 class="bvblock-cta__heading">Premiers pas</h2> <p class="bvblock-cta__summary">Contactez-nous pour savoir quelles solutions auront le plus d'impact sur votre activité. 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