Membership case studies | Product Marketing Alliance

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modular-navigation-item-list-wrapper"> <h5>Why pick PMA?</h5> <p>See what our members say</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-reviews/"> <h6>Membership reviews</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/membership-case-studies/"> <h6>Membership case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/membership-samples/"> <h6>Sample what’s inside</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/insider-membership-plan/"> <h6>Get freemium membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/5-essential-day-to-day-templates-for-successful-product-marketers/"> <h6>Templates for success</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Resources</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Content hub</h5> <p>Unlimited resources on tap</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=articles"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-fix/"> <h6>Presentations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=ebooks"> <h6>eBooks</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=guides"> <h6>Guides</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pma" target="_blank"> <h6>Podcasts</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=reports"> <h6>Reports</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/?filter=webinars"> <h6>Webinars</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/content-hub/"> <h6>View all resources</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Research & reports</h5> <p>Industry insights from us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-salary-survey-report/"> <h6>Product Marketing Salary Report</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-report/ "> <h6>State of Product Marketing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/state-of-product-marketing-leadership-report/"> <h6>State of Product Marketing Leadership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-state-of-go-to-market-report-2022/"> <h6>State of Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-tech-stack/"> <h6>Product Marketing Tools of Choice</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-influencers-2023/"> <h6>Top 100 Product Marketing Influencers</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>View all reports</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Guides</h5> <p>Brush up on the essentials</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/what-is-product-marketing/"> <h6>What is product marketing?</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-competitive-intelligence/"> <h6>Competitive intelligence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-pricing/"> <h6>Pricing</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/okrs/"> <h6>OKRs</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-positioning/"> <h6>Positioning</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-guide-to-go-to-market-strategies/"> <h6>Go-to-Market</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/tag/guides/"> <h6>View all guides</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Best of the rest</h5> <p>Highlights from the site</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://pmmgpt.com"> <h6>PMM-GPT</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-iq/"> <h6>PMM IQ test</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-leadership-resources/"> <h6>Product Marketing Leadership Portal</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-newsletter/"> <h6>Newsletter</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/your-definitive-product-marketing-reading-list/"> <h6>Product marketing books</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://tools.productmarketingalliance.com/"> <h6>Product marketing tech stack</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/salarycalculator/"> <h6>Salary calculator</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/create-and-contribute/"> <h6>Create and contribute</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Certification</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Core</h5> <p>The A to Z of product marketing essentials</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC - Level 1</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product Marketing Certified: Core</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core" target="_blank"> <h6>Live & online</h6> <p>Part-time or full-time</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person" target="_blank"> <h6>Live & in-person</h6> <p>Pick your city</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core target="_blank""> <h6>B2C Product Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" target="_blank"> <h6>Customer Marketing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" target="_blank"> <h6>Product-Led Growth Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#core-certifications" target="_blank"> <h6>View all Core</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Advanced</h5> <p>Establish your influence and strategic value</p><br> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC II - Level 2</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" target="_blank"> <h6>Product Marketing Certified: Advanced</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" target="_blank"> <h6>Messaging Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" target="_blank"> <h6>Narrative Design Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" target="_blank"> <h6>Positioning Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" target="_blank"> <h6>Pricing Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" target="_blank"> <h6>Go-to-Market Certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#advanced-certifications" target="_blank"> <h6>All Product Marketing masters</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Certified: Leadership</h5> <p>The ultimate roadmap for product marketing leaders</p> <div class="modular-navigation-item-sub-wrapper"> <p style="color:#ff5d4c;">PMMC III - Level 3</p> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership"> <h6>Product Marketing Certified: Leadership</h6> <p>On-demand</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/accelerator-live-online/product-marketing-leadership-accelerator"> <h6>Product Marketing Leadership Accelerator</h6> <p>Live & online</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/#all-courses" target="_blank"> <h6>All product marketing courses</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Product Marketing Training</h5> <p>Individual & org-wide options</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://learning.productmarketingalliance.com/product-marketing-team-training" target="_blank"> <h6>Team training</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-scholar-program/"> <h6>Scholar Program</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-product-marketing-certified-journey/"> <h6>Certification Journey</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/why-pmms-love-pmmc/"> <h6>Why PMMs ❤️ PMMC</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Events</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Virtual events & meetups</h5> <p>Connecting our global community</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://virtual.productmarketingalliance.com/location/demos/" target="_blank"> <h6>Product Demos Summit | December 10</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-talks/" target="_blank"> <h6>PMM Talks</h6> <p>Knowledge worth knowing</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://community.productmarketingalliance.com/s/regional-chapters/" target="_blank"> <h6>PMM Meetups</h6> <p>City chapters</p> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-now/" target="_blank"> <h6>PMM Now</h6> <p>Exclusive live streams</p> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>In-person summits</h5> <p>Coming to a city near you</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/chicago" target="_blank"> <h6>PMM Summit | Chicago | November 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/toronto" target="_blank"> <h6>PMM Summit | Toronto | November 20 & 21</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/london/" target="_blank"> <h6>PMM Summit | London | December 4 & 5</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/washington/" target="_blank"> <h6>PMM Summit | Washington | January 30</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/austin/" target="_blank"> <h6>PMM Summit | Austin | February 11 & 12</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/newyork/" target="_blank"> <h6>PMM Summit | New York | March 13 & 14</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/location/paris/" target="_blank"> <h6>PMM Summit | Paris | March 26</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://world.productmarketingalliance.com/" target="_blank"> <h6>Summit calendar 2024</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links & OnDemand</h5> <p>Plan ahead or catch up</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/pmm-ondemand/"> <h6>Catch up OnDemand</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://productmarketingall.typeform.com/to/hxI9MbBm" target="_blank"> <h6>Apply to speak</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://events.productmarketingalliance.com/" target="_blank"> <h6>All events</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>All courses</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">About</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>The basics</h5> <p>Our journey & how to reach us</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/about/"> <h6>Mission</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contact/"> <h6>Contact</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Partner with us</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/press-resources/"> <h6>Press resources</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/case-studies/"> <h6>Case studies</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/help-centre/"> <h6>Help centre</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Our people</h5> <p>AKA the building blocks of PMA</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/the-pma-team/"> <h6>PMA team</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/experts-in-residence/"> <h6>Experts in Residence</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-founding-members/"> <h6>PMA Founding Members</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/careers/"> <h6>Careers</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Get involved</h5> <p>Get your name published</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/calling-all-sponsors-or-partners/"> <h6>Get the media guide</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/community-partnerships/"> <h6>Community partnerships</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-pulse-2023/"> <h6>PMA Pulse</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/contributor-guide/"> <h6>Create & contribute</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Quick links</h5> <p>Our bread & butter</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-consult/"> <h6>PMA Consult</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://certified.productmarketingalliance.com/" target="_blank"> <h6>Get certified</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/signup/"> <h6>Membership</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-framework/"> <h6>Product marketing framework</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/articles/"> <h6>Articles</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-resources/"> <h6>All reports</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"><a class="modular-navigation-main" href="https://jobs.productmarketingalliance.com/" target="_blank">Jobs</a></div> <div class="modular-navigation-wrapper"> <div class="modular-navigation-main modular-navigation-main-width-list">Community</div> <div class="modular-navigation-item-wrapper" style="display: none;"> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Network</h5> <p>Connect and collaborate</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/join-slack/"> <h6>Slack Community</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/meet-the-ambassadors/"> <h6>Meet the ambassadors</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/pma-meetup/"> <h6>Meetups</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="https://www.linkedin.com/school/product-marketing-alliance/" target="_blank"> <h6>PMA LinkedIn</h6> </a> </div> </div> <div class="modular-navigation-item modular-navigation-item-list-wrapper"> <h5>Learn</h5> <p>Level up your career</p> <div class="modular-navigation-item-sub-wrapper"> <a class="modular-navigation-item-third modular-navigation-item" href="/ambassadors/"> <h6>Become an ambassador</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/the-alliance-awards-pma-nominate-today/"> <h6>Product Marketing Awards 2024 | Nominations</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/product-marketing-awards-2023-winners/"> <h6>Product Marketing Awards 2023 | Winners</h6> </a> <a class="modular-navigation-item-third modular-navigation-item" href="/customer-advisory-board/"> <h6>PMA Customer Advisory Board</h6> </a> </div> </div> </div> </div> <div class="modular-navigation-wrapper"> <a class="modular-navigation-main nav-whats-new beamer_beamerSelector beamerTrigger" data-beamer-keypress="true"> What's new? </a> </div> <div class="modular-navigation-close"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"></path> </svg> </div> </div> <div class="nav-icons nav-mobile-modular"> <svg 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e=d.getElementsByTagName(t)[0];s.async=1;s.src=u;e.parentNode.insertBefore(s,e); })(window,document,'script','//s.swiftypecdn.com/install/v2/st.js','_st'); _st('install','5yXidsn86hxuseLbeqam','2.0.0'); </script> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> Membership case studies </h1> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/pro-plus-membership-case-study-marta-zuragia/"> <img class="post-card-image" src="/content/images/size/w600/2024/07/PMA_Case_Study_-3.png" alt="“The investment in Pro+ is well worth it for the growth and development opportunities it offers.” Case study with Marta Ballester Zuriaga" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/pro-plus-membership-case-study-marta-zuragia/"> <header class="post-card-header"> <span class="post-card-tags">Case studies</span> <h2 class="post-card-title">“The investment in Pro+ is well worth it for the growth and development opportunities it offers.” Case study with Marta Ballester Zuriaga</h2> </header> <section class="post-card-excerpt"> <p>Discover how our Pro+ membership empowers product marketers with advanced tools and resources to drive successful launches....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Charley Gale </div> <a href="/author/charleygale/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/03/Charley-Gale-headshot.jpg" alt="Charley Gale" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/pma-membership-kannan-gophal/"> <img class="post-card-image" src="/content/images/size/w600/2023/11/PMA-Case-Studies--1-.png" alt=""PMA is your ticket to a wealth of knowledge" - Kannan Gophal's PMA membership experience" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/pma-membership-kannan-gophal/"> <header class="post-card-header"> <span class="post-card-tags">Case studies</span> <h2 class="post-card-title">"PMA is your ticket to a wealth of knowledge" - Kannan Gophal's PMA membership experience</h2> </header> <section class="post-card-excerpt"> <p>This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/08/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/once-you-find-something-that-works-theres-not-really-any-reason-to-keep-shopping-around-pathify/"> <img class="post-card-image" src="/content/images/size/w600/2023/06/PMA_Case_study_--1-.png" alt="“Once you find something that works, there's not really any reason to keep shopping around.” – Pathify" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/once-you-find-something-that-works-theres-not-really-any-reason-to-keep-shopping-around-pathify/"> <header class="post-card-header"> <span class="post-card-tags">Membership case studies</span> <h2 class="post-card-title">“Once you find something that works, there's not really any reason to keep shopping around.” – Pathify</h2> </header> <section class="post-card-excerpt"> <p>Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role. After checking out the various resources available online, he decided to sign up for a PMA Pro Membership....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Amelia Wilson </div> <a href="/author/amelia/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/MicrosoftTeams-image.png" alt="Amelia Wilson" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/member-spotlight-brianna-cabral-arena/"> <img class="post-card-image" src="/content/images/size/w600/2023/05/Copy-of-PMA_Member_Spotlight_Template_--2-.png" alt="“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/member-spotlight-brianna-cabral-arena/"> <header class="post-card-header"> <span class="post-card-tags">Membership case studies</span> <h2 class="post-card-title">“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena</h2> </header> <section class="post-card-excerpt"> <p>Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for a PMA membership and has gone from strength to strength....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/04/lawrence.png" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/membership-case-study-accedo-tv/"> <img class="post-card-image" src="/content/images/size/w600/2022/07/PMA-pro-member-case-study.png" alt="“The PMA membership has given me an enormous amount of educational material that’s given me a solid foundation to do my job well.” - Accedo.tv" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/membership-case-study-accedo-tv/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">“The PMA membership has given me an enormous amount of educational material that’s given me a solid foundation to do my job well.” - Accedo.tv</h2> </header> <section class="post-card-excerpt"> <p>Marianne Hainitz, Solution Manager at Accedo.tv, outlines how the Product Marketing Alliance membership plan has provided her with invaluable resources that've supported her professional development....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/04/lawrence.png" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/pma-stands-out-due-to-the-quantity-and-quality-of-its-community-productboard/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Member_3-1.jpg" alt=""PMA stands out due to the quantity and quality of its community." - Productboard" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/pma-stands-out-due-to-the-quantity-and-quality-of-its-community-productboard/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">"PMA stands out due to the quantity and quality of its community." - Productboard</h2> </header> <section class="post-card-excerpt"> <p>Cindy Berman, Product Marketing Manager at Productboard, first heard about PMA’s individual membership plans through Google, while searching for communities dedicated to supporting product marketers and their needs....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/06/Unknown-1.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/im-looking-forward-to-applying-my-learnings-to-my-new-role-linksquares/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Mentor_4.jpg" alt=""I'm looking forward to applying my learnings to my new role." - LinkSquares" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/im-looking-forward-to-applying-my-learnings-to-my-new-role-linksquares/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">"I'm looking forward to applying my learnings to my new role." - LinkSquares</h2> </header> <section class="post-card-excerpt"> <p>Asya Bashina, Marketing Director at LinkSquares decided to leverage the power of the PMA community, and in doing so found the perfect mentor through our Product Marketing Mentorship Program....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/06/Unknown-1.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/pma-offers-such-a-unique-way-to-grow-and-build-connections-publicis-media/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Mentor_3.jpg" alt=""PMA offers such a unique way to grow and build connections." - Publicis Media" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/pma-offers-such-a-unique-way-to-grow-and-build-connections-publicis-media/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">"PMA offers such a unique way to grow and build connections." - Publicis Media</h2> </header> <section class="post-card-excerpt"> <p>Rebecca Geraghty, Director of Product Marketing at Publicis Media was inspired to take part in PMA’s Product Marketing Mentorship program by the various mentors that have helped her throughout her career....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/06/Unknown-1.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/its-a-great-framework-for-success-for-both-mentor-and-mentee/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Mentor_1.jpg" alt=""It’s a great framework for success for both mentor and mentee." -Altify" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/its-a-great-framework-for-success-for-both-mentor-and-mentee/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">"It’s a great framework for success for both mentor and mentee." -Altify</h2> </header> <section class="post-card-excerpt"> <p>Sean Broderick, Senior Manager of Product Marketing at Altify, was first made aware of our mentor program through the ambassador channel in the PMA Slack community. Initially, he went through the program as a mentee and felt inspired enough to sign up as a mentor....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/06/Unknown-1.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/id-definitely-work-with-pma-again-in-fact-i-plan-on-taking-other-courses/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Member_2.jpg" alt=""I'll definitely give my team access to PMA memberships." - Trend Micro" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/id-definitely-work-with-pma-again-in-fact-i-plan-on-taking-other-courses/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">"I'll definitely give my team access to PMA memberships." - Trend Micro</h2> </header> <section class="post-card-excerpt"> <p>Having worked on many product and marketing initiatives Haythem's new role came with a new focus, go-to-market campaigns, competitive analysis, and driving growth in a mid-sized B2B market. PMA was exactly what he needed as he decided to invest in his product marketing career....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/06/Unknown-1.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/pma-membership-case-study-recruitee/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Member_1.jpg" alt="“I encourage everyone to become part of PMA's community.” - Recruitee" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/pma-membership-case-study-recruitee/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">“I encourage everyone to become part of PMA's community.” - Recruitee</h2> </header> <section class="post-card-excerpt"> <p>Ashley Herbert is the Head of Product Marketing at Recruitee, an applicant tracking system, built to help recruiting teams hire the best talent for their organization. She became aware of our membership plans whilst interviewing for an alternative position within the product marketing field....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/04/lawrence.png" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/id-highly-recommend-the-pma-mentor-program/"> <img class="post-card-image" src="/content/images/size/w600/2021/02/PMA_CS_Mentor_2--1-.jpg" alt=""I'd highly recommend the PMA mentor program." - Onfido" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/id-highly-recommend-the-pma-mentor-program/"> <header class="post-card-header"> <span class="post-card-tags"></span> <h2 class="post-card-title">"I'd highly recommend the PMA mentor program." - Onfido</h2> </header> <section class="post-card-excerpt"> <p>Alan McAlpine, Senior Product Marketing Manager at Onfido, heard about the Product Marketing Alliance Mentorship program through our PMA Slack community. The team often posts new initiatives we’re working on—he saw that post appear and had to check it out!...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/06/Unknown-1.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">3 min read</span> </footer> </div> </article> </div> <nav class="pagination"> <span class="page-number">Page 1 of 1</span> </nav> <h2 class="section-title"> Content </h2> <div class="page-feed"> <article class="post-card"> <a class="post-card-image-link" href="/share-your-pma-story/"> <img class="post-card-image" src="https://images.unsplash.com/photo-1587483166702-bf9aa66bd791?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDI2fHxzbWlsZXl8ZW58MHx8fHwxNjg1OTY1NTgyfDA&ixlib=rb-4.0.3&q=80&w=600" alt="Share your PMA story" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/share-your-pma-story/"> <header class="post-card-header"> <h2 class="post-card-title">Share your PMA story</h2> </header> <section class="post-card-excerpt"> <p>Do you have a moment to share your success story with PMA? 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