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elementor-widget-post-info" data-id="4b354e4" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-32e6d9d elementor-inline-item" itemprop="author"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> <span class="elementor-post-info__item-prefix">By</span> TinyURL Marketing </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-188eb47 elementor-inline-item" itemprop="datePublished"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>November 12, 2024</time> </span> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51219b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51219b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21ae649" data-id="21ae649" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4f21c0 elementor-widget elementor-widget-template" data-id="c4f21c0" data-element_type="widget" data-widget_type="template.default"> <div class="elementor-widget-container"> <div class="elementor-template"> <div data-elementor-type="section" data-elementor-id="3074" class="elementor elementor-3074 elementor-location-single" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-52255092 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52255092" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d92fb3" data-id="69d92fb3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ca42ef6 elementor-widget elementor-widget-breadcrumbs" data-id="6ca42ef6" data-element_type="widget" id="tu-breadcrumb" data-widget_type="breadcrumbs.default"> <div class="elementor-widget-container"> <p id="breadcrumbs"><span><span><a href="https://tinyurl.com/blog/">Blog</a></span> / <span><a href="https://tinyurl.com/blog/category/marketing-channels-strategies/">Marketing Channels & Strategies</a></span> / <span class="breadcrumb_last" aria-current="page">How To Avoid Spam Filters: Nine Tips for Email Marketing Success</span></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="elementor-element elementor-element-36facd8 elementor-widget elementor-widget-progress-tracker" data-id="36facd8" data-element_type="widget" data-settings="{"direction":"ltr","relative_to":"post_content","sticky":"top","sticky_parent":"yes","sticky_offset_tablet":70,"sticky_offset_mobile":50,"type":"horizontal","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0,"sticky_anchor_link_offset":0}" data-widget_type="progress-tracker.default"> <div class="elementor-widget-container"> <div class="elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-"> <div class="current-progress"> <div class="current-progress-percentage"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-3af5480 tu-post-content elementor-widget__width-initial elementor-widget elementor-widget-theme-post-content" data-id="3af5480" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p style="font-size:16px">Have you ever hit “send” on a meticulously crafted email campaign only to have it vanish into the abyss of spam folders? It’s a common nightmare for <a href="https://tinyurl.com/blog/tinyurl-intro-email-marketing/">email marketers</a>—pouring time and resources into content that never reaches its intended audience. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">But fear not! By following a few key strategies, you can significantly increase your deliverability rates and ensure your carefully crafted messages reach the inboxes they deserve.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">In this blog post, we’ll unveil nine expert-backed tips to outsmart these digital gatekeepers and land your emails squarely in inboxes, ready to engage and convert. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Let’s get started!</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>Main Takeaways From This Article:</strong></h2> <ul style="font-size:16px" class="wp-block-list"> <li>Email spam filters sort incoming emails to protect users from unwanted content by evaluating sender trustworthiness, content quality, and adherence to technical standards like DKIM and SPF. Ensuring compliance with these standards can significantly improve email deliverability.</li> </ul> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>To avoid the spam folder, it’s crucial to maintain a good sender reputation, which is influenced by factors such as email frequency, bounce rates, and subscriber engagement. Regularly interacting with your subscribers and sending relevant content helps in building a positive reputation.</li> </ul> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Keeping an email list clean by removing inactive or invalid addresses can boost deliverability and sender reputation. This practice ensures emails reach genuinely interested recipients, enhancing engagement and reducing the risk of being marked as spam.</li> </ul> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>High-quality, relevant, and personalized content tends to engage readers more effectively and avoid spam triggers. Balancing text and image use in emails, avoiding spam trigger words, and using accurate, compelling subject lines are also critical for successful email campaigns.</li> </ul> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Employing techniques such as using URL shorteners like TinyURL for cleaner and more trustworthy links, implementing double opt-in for subscriptions, and segmenting the audience according to demographics and interests can significantly enhance the impact of email marketing efforts.</li> </ul> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>What Is an Email Spam Filter?</strong></h2> <p style="font-size:16px">An email spam filter is a program that sorts out spam emails from your inbox by screening incoming emails based on set rules, sender trustworthiness, and email content. Its goal is to ensure you receive only trustworthy and relevant emails, improving your overall email experience.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/blog/wp-content/uploads/2022/10/suspicious-emails.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>Key Factors Influencing Email Deliverability</strong></h2> <p style="font-size:16px">These are the six factors that can affect whether or not your email is successfully delivered to its recipient:</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">1. Technical Compliance With Email Validation Standards</h3> <p style="font-size:16px">There are certain technical standards that email providers use to validate whether an email sender is trustworthy. Some of these include:</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li><strong>DKIM (Domain Keys Identified Mail)</strong>: An email validation system that uses cryptographic signatures to verify that an email was sent from the domain it claims to be sent from.</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li><strong>SPF (Sender Policy Framework)</strong>: An email validation system that helps prevent spammers from forging the “from” address on an email.</li> </ul> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Determine which validation standards your email provider or hosting provider uses, and ensure that your emails comply with them. This will help your emails slip neatly into inboxes, avoiding spam filters and the wasted effort that comes with getting flagged.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">2. Subscriber Engagement</h3> <p style="font-size:16px">Another metric that spam filters take into account is engagement, or how often people open your emails.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Generally speaking, the more engaged your subscribers are, the more likely you’ll be to avoid spam filters. So, if you’re seeing a lot of bounces or low open rates, that’s a sign that you might need to take a closer look at your email marketing strategy.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading">3. Sender Reputation</h3> <p style="font-size:16px">Think of your reputation as a grade for your emails. Email service providers assign you a sender score based on various factors, such as your email sending frequency, spam reports, bounce rate, and spam traps. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">A good score means your emails go straight to the inbox. But if your score is low, your emails might end up in the spam folder. So, it’s crucial to keep track of your score and try to improve it.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading" style="font-size:20px">4. List Hygiene</h3> <p style="font-size:16px">Email marketers may sometimes forget an important step: keeping their emailing list clean. This makes a big difference in whether their emails reach their intended recipients.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">By removing old or invalid email addresses, your emails will reach the right people. This also boosts your sender reputation and email campaign success as high engagement rates are positively received by Spam filters. So, tidy up your email list to reduce the chances of emails bouncing back and to enhance your email deliverability.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">5. Email Content Quality</h3> <p style="font-size:16px">When it comes to email marketing, the <a href="https://tinyurl.com/blog/content-marketing-what-you-need-to-know-to-succeed/">quality of your content</a> could make or break your campaign’s deliverability.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Simply put, high-quality content can both improve your email spam score and draw your audience in, promoting interaction and reducing the possibility of your emails being flagged as spam. Top-notch content is straightforward, pertinent, and customized, offering clear benefits to the recipient.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Content that is irrelevant or substandard not only reduces engagement but can also harm your reputation, which may result in more of your emails being classified as ‘spam.’</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">6. Frequency and Volume</h3> <p style="font-size:16px">How often and how many emails you send might seem trivial, but they are crucial. If you send too many emails, you risk being marked as ‘spam.’ And if you hardly send any, your engagement could drop. So, finding a balance is key.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Try to send emails at regular intervals without overwhelming your audience. By considering their interests and behaviors, your emails will be more appreciated and less likely to be flagged as spam.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>Nine Tips to Keep Your Emails Out of the Spam Folder</strong></h2> <p style="font-size:16px">Below are nine useful tips to <a href="https://tinyurl.com/blog/how-shortened-urls-improve-email-marketing-campaigns/">optimize your outreach campaigns</a> to boost deliverability.</p> <h3 class="wp-block-heading has-medium-font-size">1. Use a URL Shortener</h3> <p style="font-size:16px"><a href="https://tinyurl.com/blog/everything-you-need-to-know-about-url-shorteners/">URL shorteners</a> like TinyURL can be a great way to improve engagement and click-through rates. They make it easier for people to see what they’re clicking on and make your links look neater in the email itself.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">By using a <a href="https://tinyurl.com/app/features/branded-domains">custom-branded domain</a> and links that communicate exactly what users can expect when clicking, you can also ensure a consistent and trustworthy brand presence throughout your campaign, which will entice users to click more in the future.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading" style="font-size:20px">2. Review Your Mailing Lists Regularly</h3> <p style="font-size:16px">One of the quickest ways to avoid spam filters is to regularly check your mailing lists for email addresses that no longer exist. Inactive email accounts are often scooped up by ISPs or email providers and used to flag emails as spam.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">That’s why it’s important to review your mailing lists regularly and remove any inactive or invalid email addresses. It’s always best to be sure that your emails are only going to people who want to receive them — you get more returns on your effort and<em> </em>your marketing spend.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">3. Avoid Using Spam Trigger Words</h3> <p style="font-size:16px">There are certain “spammy” words and phrases that can trigger a spam filter, so it’s best to avoid them if you want your emails to make it into inboxes. Some of these include:</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <ul class="wp-block-list"> <li style="font-size:16px">“100% free”</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul class="wp-block-list"> <li style="font-size:16px">“click here”</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul class="wp-block-list"> <li style="font-size:16px">“guaranteed winner”</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul class="wp-block-list"> <li style="font-size:16px">“limited time offer”</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul class="wp-block-list"> <li style="font-size:16px">“risk-free”</li> </ul> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Of course, many other words and phrases can trigger a spam filter, so it’s always best to run your email content through a <a href="https://www.mail-tester.com/">spam checker</a> before sending it out. That way, you can be sure that your email is as clean as possible and stands the best chance of being put into inboxes.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">4. Implement Double Opt-In</h3> <p style="font-size:16px">When we mention double opt-in, we’re referring to an additional step in the email newsletter subscription process. This method not only protects your business from sending unsolicited emails but also enhances the quality of your mailing list. Wondering how it works? </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">When someone subscribes to your email list, they: </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Fill out a signup form on your website or landing page, which triggers an automated email.</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Confirm their subscription by clicking a link in the email sent.</li> </ul> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">It is equally important to provide a clear unsubscribe link in every newsletter so that people can easily choose to stop receiving emails. If you don’t include this link, there is a possibility that people may mark your email as spam because they cannot find any other way to unsubscribe.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">5. Segment Your Audience</h3> <p style="font-size:16px">A one-size-fits-all approach just doesn’t cut it anymore in the world of <a href="https://tinyurl.com/blog/tinyurl-intro-email-marketing/">email marketing</a>. Why? Because your message needs to reach the right audience. That’s where segmenting your audience comes in. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px"><a href="https://tinyurl.com/blog/how-to-power-your-email-list-segmentation/">Email list segmentation</a> is a strategic move that involves dividing your email subscribers into smaller groups based on specific criteria like demographics, interests, buying behavior, etc. This way, you can tailor your messages to fit the unique needs and preferences of these different groups. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Demographics: Age, location, gender, etc.</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Interests: What products they’ve indicated interest in</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Buyer Behavior: Past purchases, how often they make purchases, etc.</li> </ul> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">By segmenting your audience, you ensure that the right message reaches the right individuals at the right time, leading to higher engagement rates.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">6. Encourage Subscribers to Whitelist Your Email</h3> <p style="font-size:16px">Urging your subscribers to whitelist your email is like getting VIP access to your recipient’s inbox, where your emails are greeted warmly instead of being questioned. The goal is to establish trust, build connections, and, importantly, make sure your messages reach their intended destination. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Here’s how you get your subscribers to add you to their email whitelist:</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Explicitly ask them during the sign-up process. Make the process as simple as possible by providing direct instructions.</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Include unobtrusive reminders in your email content, especially during the first few interactions.</li> </ul> <div style="height:8px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:16px" class="wp-block-list"> <li>Ensure your emails provide value, thus reinforcing why you’re worth whitelisting.</li> </ul> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-video"><video autoplay loop muted src="https://tinyurl.com/blog/wp-content/uploads/2022/10/magnifying-glass-documents.mp4" playsinline></video></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">7. Deliver Valuable, Personalized Content</h3> <p style="font-size:16px">Providing personalized and meaningful content is key to keeping your emails out of the spam folder. It’s not just about sending an email; it’s about crafting messages that meet the needs and interests of your subscribers. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">By personalizing your emails and consistently delivering relevant content, you make your subscribers feel valued, which boosts engagement. Always remember that a rich-content email is a successful email.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">8. Create Compelling (and Accurate) Subject Lines</h3> <p style="font-size:16px">Compelling subject lines are crucial in email marketing in order to avoid spam filters. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">To create compelling and accurate subject lines, keep them succinct, usually between 30-50 characters. They should capture the reader’s attention without resorting to spammy or clickbait tactics. Subject lines that focus on the benefits rather than the features can pique people’s curiosity and increase open rates.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Here’s an important tip: Your subject lines should match your email content. Misleading titles can increase bounce rates and risk your emails being marked as spam.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">9. Balance Text and Images for Effective Email Design</h3> <p style="font-size:16px">Getting the design balance right in your emails is key. Too much text can bore your readers, whereas too many images can trigger spam filters. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">A text-to-image ratio of 60:40 is good. This makes sure that your emails look good, carry enough information, and don’t end up in spam. Also, avoid inserting text inside images. Spam filters will often flag this.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Try to use simple, relevant images to support your message rather than take over.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>Improve Email Deliverability and Build Trust With TinyURL</strong></h2> <p style="font-size:16px">By incorporating these nine essential tips into your email marketing strategy, you can greatly enhance the effectiveness of your campaigns and ensure that your messages reach the inboxes of your intended audience. Remember, the key to successful email marketing lies in understanding and respecting the mechanisms of spam filters while offering valuable, engaging content to your subscribers.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">To further boost your email deliverability and click-through rates, use TinyURL’s link shortener. With TinyURL, you can create shorter, more appealing links that not only look cleaner in your emails but also encourage more clicks due to their trustworthiness and simplicity. Moreover, using a custom-branded domain for your links can strengthen your brand’s identity and enhance the overall user experience.</p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">See what all the hype is about and <a href="https://tinyurl.com/app/pricing">check out TinyURL</a> today.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading" style="font-size:26px"><strong>FAQs</strong></h2> <h3 class="wp-block-heading" style="font-size:20px">How Can I Improve My Email Deliverability Rates With Exclusive Offers and Polls?</h3> <p style="font-size:16px">Engaging your subscribers is one proven way to enhance your email deliverability rates. To captivate your subscribers’ attention and prevent your emails from landing in the spam folder, consider providing exclusive offers and discounts. This would not only heighten users’ interest in your emails but also increase your email open and click rates. </p> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <p style="font-size:16px">Similarly, incorporating polls or surveys in your emails gives your subscribers a sense of involvement and can ensure their continuous interaction with your emails.</p> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading has-medium-font-size">Is A/B Testing Subject Lines and Calls to Action in Email Marketing Effective?</h3> <p style="font-size:16px">Yes, A/B testing of subject lines and calls to action in email marketing is a proven strategy for enhancing open rates and conversions. 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Create a free account or subscribe to one of the paid plans.</p> </div> </div> <div class="elementor-element elementor-element-347ae9c elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="347ae9c" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="View Plans" data-severity="white" data-is-outlined="" data-is-disabled="" data-is-block="" data-size="large" data-icon-class="" data-icon-position="end" data-link="https://tinyurl.com/app/pricing" > </div> </div> </div> <div class="elementor-element elementor-element-c867c09 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-tu-button-widget" data-id="c867c09" data-element_type="widget" data-widget_type="tu-button-widget.default"> <div class="elementor-widget-container"> <div class="tu-button-elementor-widget" data-label="Create Free 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elementor-size-default">Features</h5> </div> </div> <div class="elementor-element elementor-element-fd96aa7 elementor-widget elementor-widget-spacer" data-id="fd96aa7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-44af8f9 underline elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="44af8f9" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://tinyurl.com/app/features/link-management"> <span class="elementor-icon-list-text">Link Management</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://tinyurl.com/app/features/custom-links"> <span 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