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Founded by Max Mullen, Brandon Leonardo and Apoorva Mehta in 2012, the company delivers groceries and home essentials from a variety of local stores in select cities nationwide.</p> <p>&nbsp;</p> </div> </div> <div class="l-topic-col"> <div class="l-center-container"> <div class="l-main"> <h2 class="section-title">Instacart Stories</h2> <div class="tuck lc-padding"> <div class="tabs tabs-large"> <ul class="tab-list tabs-no-select"> <li class="latest"> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/topic/company/instacart/" class="active tabs-no-preventdefault">Latest</a> </li> <li class="popular"> <a class=" tabs-no-preventdefault" href="https://web.archive.org/web/20170706213930/https://techcrunch.com/topic/company/instacart/popular/">Popular</a> </li> </ul> </div> </div> <ul class="river lc-padding"> <li class="river-block topic-river-block" id="1508419"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/06/26/instacart-cmo-cheryl-law-is-no-longer-at-the-company/" data-omni-sm="gbl_river_headline,">Instacart CMO Cheryl Law is no longer at the&nbsp;company</a> </h3> <div class="byline"> <time datetime="2017-06-26 03:21:20">Jun 26, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1504738"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/06/19/is-whole-foods-a-healthy-option-for-amazon/" data-omni-sm="gbl_river_headline,">Is Whole Foods a healthy option for&nbsp;Amazon?</a> </h3> <div class="byline"> <time datetime="2017-06-19 05:30:08">Jun 19, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/contributor/cyrus-radfar/" title="Posts by Cyrus Radfar" onclick="s_objectID='river_author';" rel="author">Cyrus Radfar</a> </div> </div> </li> <li class="river-block topic-river-block" id="1504638"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/06/17/in-wake-of-amazonwhole-foods-deal-instacart-has-a-challenging-opportunity/" data-omni-sm="gbl_river_headline,">In wake of Amazon/Whole Foods deal, Instacart has a challenging&nbsp;opportunity</a> </h3> <div class="byline"> <time datetime="2017-06-17 01:11:50">Jun 17, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/jordan-crook/" title="Posts by Jordan Crook" onclick="s_objectID='river_author';" rel="author">Jordan Crook</a> </div> </div> </li> <li class="river-block topic-river-block" id="1504372"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/06/16/14-wildly-hot-takes-we-need-on-this-whole-foods-amazon-thing/" data-omni-sm="gbl_river_headline,">14 wildly hot takes we need on this Whole Foods + Amazon&nbsp;thing</a> </h3> <div class="byline"> <time datetime="2017-06-16 08:57:43">Jun 16, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1500161"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/06/06/alabama-based-shipt-raises-40-million-to-challenge-dominant-grocery-delivery-startups/" data-omni-sm="gbl_river_headline,">Alabama-based Shipt raises $40 million to challenge dominant grocery delivery&nbsp;startups</a> </h3> <div class="byline"> <time datetime="2017-06-06 04:00:39">Jun 6, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/jonathan-shieber/" title="Posts by Jonathan Shieber" onclick="s_objectID='river_author';" rel="author">Jonathan Shieber</a> </div> </div> </li> <li class="river-block topic-river-block" id="1486351"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/05/07/cornershop-a-grocery-delivery-app-in-chile-and-mexico-raises-21m/" data-omni-sm="gbl_river_headline,">Cornershop, a grocery-delivery app in Chile and Mexico, raises&nbsp;$21M</a> </h3> <div class="byline"> <time datetime="2017-05-07 12:00:13">May 7, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1480658"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/04/24/flush-with-funding-instacart-accelerates-us-expansion/" data-omni-sm="gbl_river_headline,">Flush with funding, Instacart accelerates US&nbsp;expansion</a> </h3> <div class="byline"> <time datetime="2017-04-24 01:12:42">Apr 24, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/lora-kolodny/" title="Posts by Lora Kolodny" onclick="s_objectID='river_author';" rel="author">Lora Kolodny</a> </div> </div> </li> <li class="river-block topic-river-block" id="1472835"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/04/04/instacart-vp-of-operations-mike-swartz-has-left-the-company/" data-omni-sm="gbl_river_headline,">Instacart VP of operations Mike Swartz has left the&nbsp;company</a> </h3> <div class="byline"> <time datetime="2017-04-04 03:25:26">Apr 4, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1468917"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/03/24/crunch-report-teslas-long-list-of-updated-updates/" data-omni-sm="gbl_river_headline,">Crunch Report | Tesla&#8217;s Long List of Updated&nbsp;Updates</a> </h3> <div class="byline"> <time datetime="2017-03-24 09:45:20">Mar 24, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/tito-hamze/" title="Posts by Khaled &quot;Tito&quot; Hamze" onclick="s_objectID='river_author';" rel="author">Khaled &quot;Tito&quot; Hamze</a> </div> </div> </li> <li class="river-block topic-river-block" id="1468463"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/03/23/instacart-has-agreed-to-settle-a-class-action-lawsuit-for-4-6-million/" data-omni-sm="gbl_river_headline,">Instacart agreed to settle a class-action lawsuit for $4.6&nbsp;million</a> </h3> <div class="byline"> <time datetime="2017-03-23 08:07:51">Mar 23, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/megan-rose-dickey/" title="Posts by Megan Rose Dickey" onclick="s_objectID='river_author';" rel="author">Megan Rose Dickey</a> </div> </div> </li> <li class="river-block topic-river-block" id="1461923"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2017/03/07/instacart-raises-400-million-at-a-3-4-billion-valuation-to-deliver-groceries-on-demand/" data-omni-sm="gbl_river_headline,">Instacart raises $400 million at a $3.4 billion valuation to deliver groceries on&nbsp;demand</a> </h3> <div class="byline"> <time datetime="2017-03-07 06:55:44">Mar 7, 2017</time> by <a href="/web/20170706213930/https://techcrunch.com/author/lora-kolodny/" title="Posts by Lora Kolodny" onclick="s_objectID='river_author';" rel="author">Lora Kolodny</a>, <a href="/web/20170706213930/https://techcrunch.com/author/ryan-lawler/" title="Posts by Ryan Lawler" onclick="s_objectID='river_author';" rel="author">Ryan Lawler</a> </div> </div> </li> <li class="river-block topic-river-block" id="1401954"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2016/10/14/instacart-reverses-course-re-introducing-tips/" data-omni-sm="gbl_river_headline,">Instacart reverses course, re-introducing tips for&nbsp;shoppers</a> </h3> <div class="byline"> <time datetime="2016-10-14 12:00:56">Oct 14, 2016</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1394645"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2016/09/29/shoppers-are-preparing-to-boycott-instacart-over-elimination-of-tips/" data-omni-sm="gbl_river_headline,">Contractors are preparing to boycott Instacart over elimination of&nbsp;tips</a> </h3> <div class="byline"> <time datetime="2016-09-29 01:22:44">Sep 29, 2016</time> by <a href="/web/20170706213930/https://techcrunch.com/author/sarah-perez/" title="Posts by Sarah Perez" onclick="s_objectID='river_author';" rel="author">Sarah Perez</a> </div> </div> </li> <li class="river-block topic-river-block" id="1392011"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2016/09/26/freshdirect-raises-189-million-for-grocery-delivery/" data-omni-sm="gbl_river_headline,">FreshDirect raises $189 million for grocery&nbsp;delivery</a> </h3> <div class="byline"> <time datetime="2016-09-26 04:00:27">Sep 26, 2016</time> by <a href="/web/20170706213930/https://techcrunch.com/author/katie-roof/" title="Posts by Katie Roof" onclick="s_objectID='river_author';" rel="author">Katie Roof</a> </div> </div> </li> <li class="river-block topic-river-block" id="1390937"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2016/09/22/instacart-raises-guaranteed-delivery-rates-removing-tipping-option/" data-omni-sm="gbl_river_headline,">Instacart raises guaranteed delivery payout rates, removing tipping&nbsp;option</a> </h3> <div class="byline"> <time datetime="2016-09-22 12:00:10">Sep 22, 2016</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1387184"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2016/09/14/how-apoorva-mehta-hopes-to-build-an-instacart-empire-with-a-promoted-ad-business/" data-omni-sm="gbl_river_headline,">How Apoorva Mehta hopes to build an Instacart empire with a promoted ad&nbsp;business</a> </h3> <div class="byline"> <time datetime="2016-09-14 11:08:45">Sep 14, 2016</time> by <a href="/web/20170706213930/https://techcrunch.com/author/matthew-lynley/" title="Posts by Matthew Lynley" onclick="s_objectID='river_author';" rel="author">Matthew Lynley</a> </div> </div> </li> <li class="river-block topic-river-block" id="1377981"> <div class="block-content-topic"> <h3> <a href="https://web.archive.org/web/20170706213930/https://techcrunch.com/2016/08/31/instacarts-app-has-changed-grocery-stores-for-good/" data-omni-sm="gbl_river_headline,">Instacart&#8217;s app has changed grocery stores for&nbsp;good</a> </h3> <div class="byline"> <time 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Focused on delivering groceries and home essentials, Instacart already has over 500,000 items from local stores in its catalogue. Customers can choose from a variety of local stores including Safeway, Whole Foods, Super Fresh, Harris Teeter, Shaw&#039;s, Mariano&#039;s, Jewel-Osco, Stanley&#039;s and Costco. 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