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How to block ad tracking on your iPhone - The Verge

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@verge"/><meta property="fb:app_id" content="549923288395304"/><meta property="og:site_name" content="The Verge"/><meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/><meta name="apple-mobile-web-app-title" content="Verge"/><meta name="google-site-verification" content="IucFf_TKtbFFH8_YeFyEteQIwYPdANM1R46_U9DpAr4"/><link rel="alternate" type="application/rss+xml" title="The Verge" href="/rss/index.xml"/><title>How to block ad tracking on your iPhone - The Verge</title><meta name="robots" content="index,follow,max-image-preview:large"/><meta name="description" content="There are some simple ways for iPhone users to minimize the amount of tracking that app vendors can do and the amount of data they can access."/><meta property="og:title" content="How to block ad tracking on your iPhone"/><meta property="og:description" content="You can protect your personal data by blocking most ad tracking on your iPhone. "/><meta property="og:url" content="https://www.theverge.com/22309965/block-ad-iphone-data-how-to-tracking"/><meta property="og:type" content="article"/><meta property="article:published_time" content="2019-05-30T16:04:28.000Z"/><meta property="article:modified_time" content="2019-05-30T16:04:28.000Z"/><meta property="og:image" content="https://cdn.vox-cdn.com/thumbor/FXRa7hkPuLKE5Kyab23459wUvjI=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg"/><meta property="og:image:type" content="image/jpeg"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="628"/><link rel="canonical" href="https://www.theverge.com/22309965/block-ad-iphone-data-how-to-tracking"/><meta property="author" content="Barbara Krasnoff"/><meta property="fediverse:creator" content="@barbk@mastodon.social"/><meta name="parsely-type" content="post"/><meta name="parsely-title" content="How to block ad tracking on your iPhone"/><meta name="parsely-link" content="https://www.theverge.com/22309965/block-ad-iphone-data-how-to-tracking"/><meta name="parsely-image-url" content="https://cdn.vox-cdn.com/thumbor/FXRa7hkPuLKE5Kyab23459wUvjI=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg"/><meta name="parsely-pub-date" content="2019-05-30T16:04:28.000Z"/><meta name="parsely-section" content="front-page"/><meta name="parsely-tags" content="verge,front-page,tech,apple,iphone,apps,guidebook,how-to,privacy,verge-commerce"/><meta name="parsely-author" content="Barbara Krasnoff"/><script type="application/ld+json">{"@context":"http://schema.org/","@type":"NewsArticle","headline":"How to block ad tracking on your iPhone","description":"There are some simple ways for iPhone users to minimize the amount of tracking that app vendors can do and the amount of data they can access.","datePublished":"2019-05-30T16:04:28.000Z","dateModified":"2019-05-30T16:04:28.000Z","thumbnailUrl":"https://cdn.vox-cdn.com/thumbor/O7aBfCr0TKdVGXtjX9SkZ6L2Bjg=/0x0:2040x1360/1400x788/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","author":[{"@type":"Person","name":"Barbara Krasnoff","url":"https://www.theverge.com/authors/barbara-krasnoff"}],"publisher":{"@type":"Organization","name":"The Verge","logo":{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/uploads/chorus_asset/file/24015294/verge_duet_google_news.png","width":250,"height":50}},"image":[{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/thumbor/O7aBfCr0TKdVGXtjX9SkZ6L2Bjg=/0x0:2040x1360/1400x788/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","width":1400,"height":788},{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/thumbor/HnIujrjKc55jV0oUr6pE5qaLdzQ=/0x0:2040x1360/1400x1050/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","width":1400,"height":1050},{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/thumbor/xiK59vNRZ-OPXfG-C1v6ZVGbaUk=/0x0:2040x1360/1400x1400/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","width":1400,"height":1400}],"url":"https://www.theverge.com/22309965/block-ad-iphone-data-how-to-tracking","articleBody":"In 2019, an article in The Washington Post by Geoffrey Fowler described the author’s shock when he discovered just how many of his iPhone apps were collecting and uploading information about his usage while he slept. \n\nAs we all know by now, data is a huge commodity these days. If you use a phone, laptop, or any type of computing device (unless you’re a security expert or a high-end hacker with access to sophisticated blocking tools), you’re paying for your apps by contributing marketing and other info to the companies that supply them.\n\nAs Fowler’s article demonstrated, iPhone users are not immune to this. Since his article was published, Apple has made some laudable changes to its privacy policies. But it’s still a good idea to take charge of your own data. There are some simple ways to minimize the amount of tracking that app vendors can do and the amount of data they can access.\n\nTurn off personalized and location-based ads\n\nAccording to Apple’s Advertising & Privacy page: \n\n> Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.\n\nHowever, the page goes on to say that contextual data, such as info about your device, its location, your App Store searches, and what you read on Apple News could be collected. You can get around this somewhat by turning off personalized and location-based ads.\n\nTo turn off personalized ads\n\n* Select your “Settings” app, tap on “Privacy,” and scroll down to and select “Apple Advertising” (it will be near the bottom of the list).\n* Toggle “Personalized Ads” off.\n\n[Image: You can toggle off personalized ads from Apple. https://cdn.vox-cdn.com/thumbor/x_CevCLBTqn4PnxKV2h_pkW6bPc=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg]\n[Image: You can also toggle off Location Services. https://cdn.vox-cdn.com/thumbor/wkusygtLyof8C0f6lrg6Q3S3rTM=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg]\n\nTo turn off location-based ads\n\n* Select “Settings” > “Privacy” > “Location Services” (at the top of the display).\n* Toggle off “Location Services.”\n\nOn this page, you can also change several of your apps, such as the App Store or Maps, to allow location access never, ask next time, or while using the app. Also, note that you can still use the “Find My Phone” feature; it will temporarily enable Location Services.\n\nIf you want to see how effectively your phone is protected, you could try taking the Panopticlick test, which is offered by the Electronic Frontier Foundation. It monitors device fingerprinting, among other things. I ran it on an Apple iPhone 11 after following the above instructions, and I got a “partial protection” result for blocking tracking ads, blocking invisible trackers, and protecting from fingerprinting. \n\nLock down Safari\n\nIf you use the Safari browser on your iPhone, there are several things you can do to make it safer.\n\n[Image: In your iPhone’s Settings, select “Safari.” https://cdn.vox-cdn.com/thumbor/Jv-sTvV_qBY1dU3L5AsQgUIaTY8=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg]\n[Image: Enabling “Block All Cookies” is more secure but can also be inconvenient. https://cdn.vox-cdn.com/thumbor/3dggDuupkEkurylWHNYHX_KSZG4=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg]\n\n* Go to “Settings.”\n* Select “Safari,” and scroll down to the “Privacy & Security” section.\n* Turn on “Prevent Cross-Site Tracking” (which means advertisers and other third-party content providers can’t track you from one site to another).\n* Turn on “Block All Cookies.” The cookies collected by various websites can contain a great deal of information about how you use the site, what info you put into it, etc. By blocking cookies, you prevent that data from being collected.\n\nHowever, you will probably make things very inconvenient for yourself. Your visits to sites will not be recorded, so, for example, you may not be able to revisit a playlist or repurchase the same T-shirt you bought last year. Some sites will even refuse entry if you don’t allow them to collect cookies. It’s your choice.\n\nTurn off Background App Refresh\n\nAccording to Apple, the reason to have Background App Refresh turned on is to allow suspended apps (apps that aren’t currently active) to “check for updates and new content.” According to Disconnect, the privacy app company that Geoffrey Fowler cites in his article, it also allows apps to collect marketable tracking data and transmit that data even when you’re not using the app. Interestingly, iPhones ship with Background App Refresh turned on, but it’s not terribly hard to turn off. \n\n[Image: https://cdn.vox-cdn.com/thumbor/L7yW_Y5-3xQLyfsKqs65JCr4azg=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg]\n[Image: https://cdn.vox-cdn.com/thumbor/ZvidqR1CF0EOl7kGp2yaFXmk92U=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308775/bar2.jpeg]\n[Image: https://cdn.vox-cdn.com/thumbor/SSaHXTHqvVc_I6KGnlKwu7XZrtU=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308776/bar3.jpeg]\n\n* Go to “Settings.”\n* Select “General.”\n* Select “Background App Refresh.”\n* You’ll see a list of all the apps that use this feature, and they’re all going to be turned on. Find “Background App Refresh” at the top of the page, and tap on it.\n* You’ll be brought to a page that lets you enable it for Wi-Fi and cellular data, for Wi-Fi only, or you can turn it off altogether. Select “Off.”\n* If you go back to the previous page, you’ll see that all of the toggles for the various apps are completely gone. \n\nYou may want to be selective about which apps can work in the background. Some apps might not work well otherwise. For example, Google Photos won’t automatically back up your camera roll unless this feature is enabled. So you can, if you wish, leave “Background App Refresh” on, and then choose which specific apps you want to toggle off.\n\nUpdate March 8th, 2021, 5:00PM ET: This article was originally published on May 30th, 2018; several portions have been updated to reflect changes in iOS. \n"}</script><link rel="preload" as="image" imageSrcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:2040x1360/16x11/filters:focal(1020x680:1021x681):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg 16w, https://duet-cdn.vox-cdn.com/thumbor/0x0:2040x1360/32x21/filters:focal(1020x680:1021x681):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg 32w, https://duet-cdn.vox-cdn.com/thumbor/0x0:2040x1360/48x32/filters:focal(1020x680:1021x681):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg 48w, 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lg:block"><span class="text-blurple"> / </span><h2 class="inline selection:bg-franklin-20">Keep your apps from uploading your data — mostly</h2></span></div><div><div class="mb-16 w-[200px] border-t border-gray-bd lg:hidden"></div><div class="mb-2 text-blurple [&amp;&gt;p&gt;span:first-child]:text-gray-13 [&amp;_.duet--article-byline-and]:text-gray-13"><p class="duet--article--article-byline max-w-[550px] font-polysans text-12 leading-120"><span>By</span> <span><span class="duet--article-byline-and"></span> <span class="font-medium"><a class="hover:shadow-underline-inherit" href="/authors/barbara-krasnoff">Barbara Krasnoff</a></span><span class="text-gray-13">, <span class="duet--article--dangerously-set-cms-markup">a reviews editor who manages how-tos. She’s worked as an editor and writer for almost 40 years. Previously, she was a senior reviews editor for Computerworld.</span></span></span></p></div><div class="duet--article--date-and-comments mb-20 inline-block font-polysans text-12 text-gray-5a"><time dateTime="2019-05-30T16:04:28.000Z" class="duet--article--timestamp font-polysans text-12"> <!-- -->May 30, 2019, 4:04 PM UTC</time></div><div class="mb-24 flex lg:mb-0 lg:mb-0"><div class="flex"><div><h2 class="sr-only">Share this story</h2><ul class="duet--article--share-buttons flex leading-[0]"><li class="mr-8"><div class="relative flex items-center"><button aria-label="Copy link" class="rounded-full bg-transparent transition shadow-border-gray-d3 hover:bg-blurple hover:shadow-border-blurple"><svg width="30" height="30" class="transition fill-blurple hover:fill-white" viewBox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M13.7876 20.18C12.6943 21.2733 10.9133 21.2733 9.81998 20.18C8.72669 19.0867 8.72666 17.3056 9.81998 16.2123L12.0243 14.0081C13.1176 12.9147 14.8986 12.9147 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span><div class="duet--media--caption pt-6 font-polysans-mono text-12 font-light leading-130 tracking-1"> <cite class="duet--article--dangerously-set-cms-markup inline not-italic text-gray-63 dark:text-gray-bd [&amp;&gt;a:hover]:text-gray-63 [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-bd dark:[&amp;&gt;a:hover]:shadow-underline-gray [&amp;&gt;a]:shadow-underline-gray-63 dark:[&amp;&gt;a]:text-gray-bd dark:[&amp;&gt;a]:shadow-underline-gray">Photo by Amelia Holowaty Krales / The Verge</cite></div></figure></div></div></div></div><div class="relative md:mx-auto md:flex md:max-w-container-md lg:max-w-none"><div class="duet--article--article-body-component-container clearfix sm:ml-auto md:ml-100 md:max-w-article-body lg:mx-100"><div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">In 2019, an <a href="https://www.washingtonpost.com/technology/2019/05/28/its-middle-night-do-you-know-who-your-iphone-is-talking/?utm_term=.f643c2a83a4c">article in <em>The</em> <em>Washington Post</em></a> by Geoffrey Fowler described the author’s shock when he discovered just how many of his iPhone apps were collecting and uploading information about his usage while he slept. </p></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">As we all know by now, data is a huge commodity these days. If you use a phone, laptop, or any type of computing device (unless you’re a security expert or a high-end hacker with access to sophisticated blocking tools), you’re paying for your apps by contributing marketing and other info to the companies that supply them.</p></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">As Fowler’s article demonstrated, iPhone users are not immune to this. Since his article was published, Apple has made some <a href="/2020/12/14/22174017/apple-app-store-new-privacy-labels-ios-apps-public">laudable changes to its privacy policies</a>. But it’s still a good idea to take charge of your own data. There are some simple ways to minimize the amount of tracking that app vendors can do and the amount of data they can access.</p></div><div class="duet--article--article-body-component"><h3 class="duet--article--dangerously-set-cms-markup duet--article--standard-heading mb-20 mt-40 font-polysans text-26 font-medium leading-110 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple md:text-30 [&amp;&gt;a:hover]:shadow-highlight-franklin dark:[&amp;&gt;a:hover]:shadow-highlight-franklin [&amp;&gt;a]:shadow-underline-black dark:[&amp;&gt;a]:shadow-underline-white">Turn off personalized and location-based ads</h3></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">According to Apple’s <a href="https://support.apple.com/en-us/HT205223">Advertising &amp; Privacy</a> page: </p></div><div class="duet--article--article-body-component"><blockquote class="duet--article--blockquote jzbdts2"><p class="duet--article--dangerously-set-cms-markup jzbdtsa jzbdts0">Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.</p></blockquote></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">However, the page goes on to say that contextual data, such as info about your device, its location, your App Store searches, and what you read on Apple News could be collected. You can get around this somewhat by <a href="https://support.apple.com/en-us/HT202074">turning off personalized and location-based ads</a>.</p></div><div class="duet--article--article-body-component"><h4 class="duet--article--dangerously-set-cms-markup duet--article--standard-heading my-20 font-polysans text-24 font-light leading-110 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple md:text-26 [&amp;&gt;a:hover]:shadow-highlight-franklin dark:[&amp;&gt;a:hover]:shadow-highlight-franklin [&amp;&gt;a]:shadow-underline-black dark:[&amp;&gt;a]:shadow-underline-white">To turn off personalized ads</h4></div><div class="duet--article--article-body-component"><ul class="duet--article--unordered-list my-20 list-disc pl-18 marker:text-blurple/100 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-franklin [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white"><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Select your “Settings” app, tap on “Privacy,” and scroll down to and select “Apple Advertising” (it will be near the bottom of the list).</li><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Toggle “Personalized Ads” off.</li></ul></div><div class="duet--article--article-body-component"><div class="duet--article--article-body-component clear-both block"><div class="duet--article--image-group-two-up my-40"><div class="sm:flex sm:flex-row"><div class="mb-20 w-full sm:mb-0 sm:mr-20 sm:w-1/2"><div class="transition-all duration-300 ease-in-out"><div class="fixed inset-0 h-[110vh] w-full bg-white transition-all duration-300 ease-in-out z-[-1] cursor-default opacity-0" role="button" aria-label="Close" tabindex="0"></div><div role="button" aria-label="Zoom" tabindex="0" class="visible z-30 w-full origin-center transition-all 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srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 256w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/376x814/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/384x831/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/415x898/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 415w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/480x1039/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 480w, 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https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1200x2597/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 1200w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1440x3116/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 1440w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1920x4155/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 1920w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2048x4432/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 2048w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg 2400w" src="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg"/></noscript></span></div></div></div></div></div><div class="duet--media--caption pt-6 font-polysans-mono text-12 font-light leading-130 tracking-1"><figcaption class="duet--article--dangerously-set-cms-markup inline text-gray-13 dark:text-gray-e9 [&amp;&gt;a:hover]:text-black [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-e9 dark:[&amp;&gt;a:hover]:shadow-underline-gray-63 [&amp;&gt;a]:shadow-underline-gray-13 dark:[&amp;&gt;a]:shadow-underline-gray-63"><em>You can toggle off personalized ads from Apple.</em></figcaption></div></div><div class="mb-20 w-full sm:mb-0 sm:w-1/2"><div class="transition-all duration-300 ease-in-out"><div class="fixed inset-0 h-[110vh] w-full bg-white transition-all duration-300 ease-in-out z-[-1] cursor-default opacity-0" role="button" aria-label="Close" tabindex="0"></div><div role="button" aria-label="Zoom" tabindex="0" class="visible z-30 w-full origin-center transition-all duration-300 ease-in-out cursor-zoom-in"><div class="relative transition duration-75 ease-in-out p-0"><div class=""><div class=""><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:216.42512077294685%"></span><img alt="You can also toggle off Location Services" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="You can also toggle off Location Services" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="(max-width: 639px) 100vw, (max-width: 1023px) 50vw, 350px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 256w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/376x814/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/384x831/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/415x898/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 415w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/480x1039/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 480w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/540x1168/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 540w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/640x1385/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 640w, 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https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1920x4155/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 1920w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2048x4432/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 2048w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 2400w" src="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg"/></noscript></span></div></div></div></div><div class="z-1 w-full hidden"><div class="relative transition duration-75 ease-in-out p-0"><div class=""><div class=""><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:216.42512077294685%"></span><img alt="You can also toggle off Location Services" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="You can also toggle off Location Services" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="(max-width: 639px) 100vw, (max-width: 1023px) 50vw, 350px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 256w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/376x814/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/384x831/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/415x898/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 415w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/480x1039/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 480w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/540x1168/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 540w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/640x1385/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 640w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/750x1623/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 750w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/828x1792/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 828w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1080x2337/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 1080w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1200x2597/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 1200w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1440x3116/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 1440w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1920x4155/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 1920w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2048x4432/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 2048w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg 2400w" src="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg"/></noscript></span></div></div></div></div></div><div class="duet--media--caption pt-6 font-polysans-mono text-12 font-light leading-130 tracking-1"><figcaption class="duet--article--dangerously-set-cms-markup inline text-gray-13 dark:text-gray-e9 [&amp;&gt;a:hover]:text-black [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-e9 dark:[&amp;&gt;a:hover]:shadow-underline-gray-63 [&amp;&gt;a]:shadow-underline-gray-13 dark:[&amp;&gt;a]:shadow-underline-gray-63"><em>You can also toggle off Location Services.</em></figcaption></div></div></div></div></div></div><div class="duet--article--article-body-component"><h4 class="duet--article--dangerously-set-cms-markup duet--article--standard-heading my-20 font-polysans text-24 font-light leading-110 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple md:text-26 [&amp;&gt;a:hover]:shadow-highlight-franklin dark:[&amp;&gt;a:hover]:shadow-highlight-franklin [&amp;&gt;a]:shadow-underline-black dark:[&amp;&gt;a]:shadow-underline-white">To turn off location-based ads</h4></div><div class="duet--article--article-body-component"><ul class="duet--article--unordered-list my-20 list-disc pl-18 marker:text-blurple/100 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-franklin [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white"><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Select “Settings” &gt; “Privacy” &gt; “Location Services” (at the top of the display).</li><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Toggle off “Location Services.”</li></ul></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">On this page, you can also change several of your apps, such as the App Store or Maps, to allow location access never, ask next time, or while using the app. Also, note that you can still use the “Find My Phone” feature; it will temporarily enable Location Services.</p></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">If you want to see how effectively your phone is protected, you could try taking the <a href="https://panopticlick.eff.org/">Panopticlick test</a>, which is offered by the Electronic Frontier Foundation. It monitors device fingerprinting, among other things. I ran it on an Apple iPhone 11 after following the above instructions, and I got a “partial protection” result for blocking tracking ads, blocking invisible trackers, and protecting from fingerprinting. </p></div><div class="duet--article--article-body-component"><h3 class="duet--article--dangerously-set-cms-markup duet--article--standard-heading mb-20 mt-40 font-polysans text-26 font-medium leading-110 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple md:text-30 [&amp;&gt;a:hover]:shadow-highlight-franklin dark:[&amp;&gt;a:hover]:shadow-highlight-franklin [&amp;&gt;a]:shadow-underline-black dark:[&amp;&gt;a]:shadow-underline-white">Lock down Safari</h3></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">If you use the Safari browser on your iPhone, there are several things you can do to make it safer.</p></div><div class="duet--article--article-body-component"><div class="duet--article--article-body-component clear-both block"><div class="duet--article--image-group-two-up my-40"><div class="sm:flex sm:flex-row"><div class="mb-20 w-full sm:mb-0 sm:mr-20 sm:w-1/2"><div class="transition-all duration-300 ease-in-out"><div class="fixed inset-0 h-[110vh] w-full bg-white transition-all duration-300 ease-in-out z-[-1] cursor-default opacity-0" role="button" aria-label="Close" tabindex="0"></div><div role="button" aria-label="Zoom" tabindex="0" class="visible z-30 w-full origin-center transition-all duration-300 ease-in-out cursor-zoom-in"><div class="relative transition duration-75 ease-in-out p-0"><div class=""><div class=""><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:216.42512077294685%"></span><img alt="In your iPhone’s Settings, select “Safari”" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="In your iPhone’s Settings, select “Safari”" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="(max-width: 639px) 100vw, (max-width: 1023px) 50vw, 350px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 256w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/376x814/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/384x831/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/415x898/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 415w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/480x1039/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 480w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/540x1168/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 540w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/640x1385/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 640w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/750x1623/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 750w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/828x1792/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 828w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1080x2337/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1080w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1200x2597/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1200w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1440x3116/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1440w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1920x4155/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1920w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2048x4432/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 2048w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 2400w" src="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg"/></noscript></span></div></div></div></div><div class="z-1 w-full hidden"><div class="relative transition duration-75 ease-in-out p-0"><div class=""><div class=""><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:216.42512077294685%"></span><img alt="In your iPhone’s Settings, select “Safari”" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="In your iPhone’s Settings, select “Safari”" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="(max-width: 639px) 100vw, (max-width: 1023px) 50vw, 350px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 256w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/376x814/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/384x831/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/415x898/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 415w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/480x1039/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 480w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/540x1168/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 540w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/640x1385/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 640w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/750x1623/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 750w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/828x1792/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 828w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1080x2337/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1080w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1200x2597/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1200w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1440x3116/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1440w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1920x4155/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 1920w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2048x4432/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 2048w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg 2400w" src="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg"/></noscript></span></div></div></div></div></div><div class="duet--media--caption pt-6 font-polysans-mono text-12 font-light leading-130 tracking-1"><figcaption class="duet--article--dangerously-set-cms-markup inline text-gray-13 dark:text-gray-e9 [&amp;&gt;a:hover]:text-black [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-e9 dark:[&amp;&gt;a:hover]:shadow-underline-gray-63 [&amp;&gt;a]:shadow-underline-gray-13 dark:[&amp;&gt;a]:shadow-underline-gray-63"><em>In your iPhone’s Settings, select “Safari.”</em></figcaption></div></div><div class="mb-20 w-full sm:mb-0 sm:w-1/2"><div class="transition-all duration-300 ease-in-out"><div class="fixed inset-0 h-[110vh] w-full bg-white transition-all duration-300 ease-in-out z-[-1] cursor-default opacity-0" role="button" aria-label="Close" tabindex="0"></div><div role="button" aria-label="Zoom" tabindex="0" class="visible z-30 w-full origin-center transition-all duration-300 ease-in-out cursor-zoom-in"><div class="relative transition duration-75 ease-in-out p-0"><div class=""><div class=""><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:216.42512077294685%"></span><img alt="Enabling “Block All Cookies” is more secure, but can also be inconvenient" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Enabling “Block All Cookies” is more secure, but can also be inconvenient" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="(max-width: 639px) 100vw, (max-width: 1023px) 50vw, 350px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 256w, 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https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/640x1385/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 640w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/750x1623/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 750w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/828x1792/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 828w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1080x2337/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 1080w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1200x2597/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 1200w, 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hidden"><div class="relative transition duration-75 ease-in-out p-0"><div class=""><div class=""><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:216.42512077294685%"></span><img alt="Enabling “Block All Cookies” is more secure, but can also be inconvenient" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Enabling “Block All Cookies” is more secure, but can also be inconvenient" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" sizes="(max-width: 639px) 100vw, (max-width: 1023px) 50vw, 350px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/256x554/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 256w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/376x814/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/384x831/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/415x898/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 415w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/480x1039/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 480w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/540x1168/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 540w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/640x1385/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 640w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/750x1623/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 750w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/828x1792/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 828w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1080x2337/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 1080w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1200x2597/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 1200w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1440x3116/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 1440w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/1920x4155/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 1920w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2048x4432/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 2048w, https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg 2400w" src="https://duet-cdn.vox-cdn.com/thumbor/0x0:828x1792/2400x5193/filters:focal(414x896:415x897):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg"/></noscript></span></div></div></div></div></div><div class="duet--media--caption pt-6 font-polysans-mono text-12 font-light leading-130 tracking-1"><figcaption class="duet--article--dangerously-set-cms-markup inline text-gray-13 dark:text-gray-e9 [&amp;&gt;a:hover]:text-black [&amp;&gt;a:hover]:shadow-underline-black dark:[&amp;&gt;a:hover]:text-gray-e9 dark:[&amp;&gt;a:hover]:shadow-underline-gray-63 [&amp;&gt;a]:shadow-underline-gray-13 dark:[&amp;&gt;a]:shadow-underline-gray-63"><em>Enabling “Block All Cookies” is more secure but can also be inconvenient.</em></figcaption></div></div></div></div></div></div><div class="duet--article--article-body-component"><ul class="duet--article--unordered-list my-20 list-disc pl-18 marker:text-blurple/100 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-franklin [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white"><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Go to “Settings.”</li><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Select “Safari,” and scroll down to the “Privacy &amp; Security” section.</li><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Turn on “Prevent Cross-Site Tracking” (which means advertisers and other third-party content providers can’t track you from one site to another).</li><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">Turn on “Block All Cookies.” The cookies collected by various websites can contain a great deal of information about how you use the site, what info you put into it, etc. By blocking cookies, you prevent that data from being collected.</li></ul></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">However, you will probably make things very inconvenient for yourself. Your visits to sites will not be recorded, so, for example, you may not be able to revisit a playlist or repurchase the same T-shirt you bought last year. Some sites will even refuse entry if you don’t allow them to collect cookies. It’s your choice.</p></div><div class="duet--article--article-body-component"><h3 class="duet--article--dangerously-set-cms-markup duet--article--standard-heading mb-20 mt-40 font-polysans text-26 font-medium leading-110 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple md:text-30 [&amp;&gt;a:hover]:shadow-highlight-franklin dark:[&amp;&gt;a:hover]:shadow-highlight-franklin [&amp;&gt;a]:shadow-underline-black dark:[&amp;&gt;a]:shadow-underline-white">Turn off Background App Refresh</h3></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white"><a href="https://support.apple.com/en-us/HT202070">According to Apple</a>, the reason to have Background App Refresh turned on is to allow suspended apps (apps that aren’t currently active) to “check for updates and new content.” According to Disconnect, the privacy app company that Geoffrey Fowler cites in his article, it also allows apps to collect marketable tracking data and transmit that data even when you’re not using the app. Interestingly, iPhones ship with Background App Refresh turned on, but it’s not terribly hard to turn off. </p></div><div class="duet--article--article-body-component"><div class="transition-all duration-300 ease-in-out"><div class="fixed inset-0 h-[110vh] w-full bg-white transition-all duration-300 ease-in-out z-[-1] cursor-default opacity-0" role="button" aria-label="Close" tabindex="0"></div><div role="button" aria-label="Zoom" tabindex="0" class="visible z-30 w-full origin-center transition-all duration-300 ease-in-out cursor-zoom-in"><section tabindex="-1" aria-label="iPhone Background App Refresh carousel" class="duet--article--gallery relative overflow-hidden outline-none my-40 md:ml-0 md:w-full"><div class="relative mb-10 h-[238px] bg-gray-ef md:h-[400px]"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="iPhone Background App Refresh" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" class="relative top-1/2 mx-auto max-h-full max-w-full visible" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:contain"/><noscript><img alt="iPhone Background App Refresh" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:contain" class="relative top-1/2 mx-auto max-h-full max-w-full visible" sizes="(max-width: 1023px) 100vw, 744px" srcSet="https://duet-cdn.vox-cdn.com/thumbor/0x0:1125x2436/376x814/filters:focal(563x1218:564x1219):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg 376w, https://duet-cdn.vox-cdn.com/thumbor/0x0:1125x2436/384x831/filters:focal(563x1218:564x1219):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg 384w, https://duet-cdn.vox-cdn.com/thumbor/0x0:1125x2436/415x898/filters:focal(563x1218:564x1219):format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg 415w, 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Select “Off.”</li><li class="duet--article--dangerously-set-cms-markup mb-16 pl-12 font-fkroman text-18 leading-160 -tracking-1">If you go back to the previous page, you’ll see that all of the toggles for the various apps are completely gone. </li></ul></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white">You may want to be selective about which apps can work in the background. Some apps might not work well otherwise. For example, Google Photos won’t automatically back up your camera roll unless this feature is enabled. So you can, if you wish, leave “Background App Refresh” on, and then choose which specific apps you want to toggle off.</p></div><div class="duet--article--article-body-component"><p class="duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white"><em><strong>Update March 8th, 2021, 5:00PM ET:</strong> This article was originally published on May 30th, 2018; several portions have been updated to reflect changes in iOS. </em></p></div></div><div class="mb-40 mt-30"><button class="duet--article--comments-button group inline-flex h-40 w-full items-center justify-center rounded-[2px] border-[1px] border-solid border-blurple font-polysans-mono text-11 font-light uppercase tracking-12 text-blurple 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"},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyParagraph","placement":{"id":"VqUHGx","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"As we all know by now, data is a huge commodity these days. If you use a phone, laptop, or any type of computing device (unless you’re a security expert or a high-end hacker with access to sophisticated blocking tools), you’re paying for your apps by contributing marketing and other info to the companies that supply them."},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyParagraph","placement":{"id":"rdXttf","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"As Fowler’s article demonstrated, iPhone users are not immune to this. Since his article was published, Apple has made some \u003ca href=\"https://www.theverge.com/2020/12/14/22174017/apple-app-store-new-privacy-labels-ios-apps-public\"\u003elaudable changes to its privacy policies\u003c/a\u003e. But it’s still a good idea to take charge of your own data. There are some simple ways to minimize the amount of tracking that app vendors can do and the amount of data they can access."},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyHeading","placement":{"id":"exJEUb","alignment":null},"__isEntryBodyComponent":"EntryBodyHeading","level":2,"contents":{"html":"Turn off personalized and location-based ads"}},{"__typename":"EntryBodyParagraph","placement":{"id":"WBCofK","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"According to Apple’s \u003ca href=\"https://support.apple.com/en-us/HT205223\"\u003eAdvertising \u0026amp; Privacy\u003c/a\u003e page: "},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyBlockquote","placement":{"id":null,"alignment":null},"__isEntryBodyComponent":"EntryBodyBlockquote","paragraphs":[{"placement":{"id":"q8RHB4"},"contents":{"html":"Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers."}}]},{"__typename":"EntryBodyParagraph","placement":{"id":"wLQYsb","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"However, the page goes on to say that contextual data, such as info about your device, its location, your App Store searches, and what you read on Apple News could be collected. You can get around this somewhat by \u003ca href=\"https://support.apple.com/en-us/HT202074\"\u003eturning off personalized and location-based ads\u003c/a\u003e."},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyHeading","placement":{"id":"qhWD8Y","alignment":null},"__isEntryBodyComponent":"EntryBodyHeading","level":3,"contents":{"html":"To turn off personalized ads"}},{"__typename":"EntryBodyList","placement":{"id":null,"alignment":null},"__isEntryBodyComponent":"EntryBodyList","ordered":false,"items":[{"placement":{"id":"WdWeaM"},"line":{"html":"Select your “Settings” app, tap on “Privacy,” and scroll down to and select “Apple Advertising” (it will be near the bottom of the list)."}},{"placement":{"id":"7xqUx9"},"line":{"html":"Toggle “Personalized Ads” off."}}]},{"__typename":"EntryBodyImageGroup","placement":{"id":null,"alignment":null},"__isEntryBodyComponent":"EntryBodyImageGroup","ImageGroupTwoUp":[{"variantUrl":"https://cdn.vox-cdn.com/thumbor/EYKo16hZSXw5n8_boe13rVR1nsc=/0x0:828x1792/775x1677/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eYou can toggle off personalized ads from Apple.\u003c/em\u003e","plaintext":"You can toggle off personalized ads from Apple."},"asset":{"title":"https://support.apple.com/en-us/HT202074"},"credit":null,"hideCredit":false},{"variantUrl":"https://cdn.vox-cdn.com/thumbor/u3cL7M0bTg4b5f68vJVSnK-hzJc=/0x0:828x1792/775x1677/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eYou can also toggle off Location Services.\u003c/em\u003e","plaintext":"You can also toggle off 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It monitors device fingerprinting, among other things. I ran it on an Apple iPhone 11 after following the above instructions, and I got a “partial protection” result for blocking tracking ads, blocking invisible trackers, and protecting from fingerprinting. "},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyHeading","placement":{"id":"1wLgon","alignment":null},"__isEntryBodyComponent":"EntryBodyHeading","level":2,"contents":{"html":"Lock down Safari"}},{"__typename":"EntryBodyParagraph","placement":{"id":"2syYGD","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"If you use the Safari browser on your iPhone, there are several things you can do to make it safer."},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyImageGroup","placement":{"id":null,"alignment":null},"__isEntryBodyComponent":"EntryBodyImageGroup","ImageGroupTwoUp":[{"variantUrl":"https://cdn.vox-cdn.com/thumbor/DVyldiuDrqG7v6zjspbQZeTEgnM=/0x0:828x1792/775x1677/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eIn your iPhone’s Settings, select “Safari.”\u003c/em\u003e","plaintext":"In 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inconvenient"},"credit":null,"hideCredit":false}],"items":[{"__isEntryBodyComponent":"EntryBodyImage","__typename":"EntryBodyImage","placement":{"id":"Co2zjj","alignment":null}},{"__isEntryBodyComponent":"EntryBodyImage","__typename":"EntryBodyImage","placement":{"id":"btmlNy","alignment":null}}],"ImageGroupThreeUpBottom":[{"variantUrl":"https://cdn.vox-cdn.com/thumbor/DVyldiuDrqG7v6zjspbQZeTEgnM=/0x0:828x1792/775x1677/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eIn your iPhone’s Settings, select “Safari.”\u003c/em\u003e","plaintext":"In your iPhone’s Settings, select “Safari.”"},"asset":{"title":"In your iPhone’s Settings, select “Safari”"},"credit":null,"hideCredit":false},{"variantUrl":"https://cdn.vox-cdn.com/thumbor/Fh-p7TrFqyahTc4bgCJDywsxOiM=/0x0:828x1792/775x1677/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eEnabling “Block All Cookies” is more secure but can also be inconvenient.\u003c/em\u003e","plaintext":"Enabling “Block All Cookies” is more secure but can also be inconvenient."},"asset":{"title":"Enabling “Block All Cookies” is more secure, but can also be inconvenient"},"credit":null,"hideCredit":false}],"ImageGroupThreeUpTop":[{"variantUrl":"https://cdn.vox-cdn.com/thumbor/DVyldiuDrqG7v6zjspbQZeTEgnM=/0x0:828x1792/775x1677/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eIn your iPhone’s Settings, select “Safari.”\u003c/em\u003e","plaintext":"In your iPhone’s 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Settings, select “Safari.”\u003c/em\u003e","plaintext":"In your iPhone’s Settings, select “Safari.”"},"asset":{"title":"In your iPhone’s Settings, select “Safari”"},"credit":null,"hideCredit":false},{"variantUrl":"https://cdn.vox-cdn.com/thumbor/vLmYNxmYwaBCU20RZmYlaDrl_sU=/0x0:828x1792/720x1558/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg","height":1792,"width":828,"caption":{"html":"\u003cem\u003eEnabling “Block All Cookies” is more secure but can also be inconvenient.\u003c/em\u003e","plaintext":"Enabling “Block All Cookies” is more secure but can also be inconvenient."},"asset":{"title":"Enabling “Block All Cookies” is more secure, but can also be inconvenient"},"credit":null,"hideCredit":false}],"layout":"TWO_UP"},{"__typename":"EntryBodyList","placement":{"id":null,"alignment":null},"__isEntryBodyComponent":"EntryBodyList","ordered":false,"items":[{"placement":{"id":"9Lo0v1"},"line":{"html":"Go to “Settings.”"}},{"placement":{"id":"zdMkKN"},"line":{"html":"Select “Safari,” and scroll down to the “Privacy \u0026amp; Security” section."}},{"placement":{"id":"or38q5"},"line":{"html":"Turn on “Prevent Cross-Site Tracking” (which means advertisers and other third-party content providers can’t track you from one site to another)."}},{"placement":{"id":"oX8nX2"},"line":{"html":"Turn on “Block All Cookies.” The cookies collected by various websites can contain a great deal of information about how you use the site, what info you put into it, etc. By blocking cookies, you prevent that data from being collected."}}]},{"__typename":"EntryBodyParagraph","placement":{"id":"8bM4Zf","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"However, you will probably make things very inconvenient for yourself. Your visits to sites will not be recorded, so, for example, you may not be able to revisit a playlist or repurchase the same T-shirt you bought last year. Some sites will even refuse entry if you don’t allow them to collect cookies. It’s your choice."},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyHeading","placement":{"id":"Fv7b88","alignment":null},"__isEntryBodyComponent":"EntryBodyHeading","level":2,"contents":{"html":"Turn off Background App Refresh"}},{"__typename":"EntryBodyParagraph","placement":{"id":"0XgVrk","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"\u003ca href=\"https://support.apple.com/en-us/HT202070\"\u003eAccording to Apple\u003c/a\u003e, the reason to have Background App Refresh turned on is to allow suspended apps (apps that aren’t currently active) to “check for updates and new content.” According to Disconnect, the privacy app company that Geoffrey Fowler cites in his article, it also allows apps to collect marketable tracking data and transmit that data even when you’re not using the app. Interestingly, iPhones ship with Background App Refresh turned on, but it’s not terribly hard to turn off. "},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyGallery","placement":{"id":"eAlq90","alignment":null},"__isEntryBodyComponent":"EntryBodyGallery","gallery":{"title":"iPhone Background App Refresh","images":[{"asset":{"uid":"Asset:16308777","title":"iPhone Background App Refresh"},"hideCredit":false,"main":"https://cdn.vox-cdn.com/thumbor/0SF2CC64vhzyJ5ecl_3SCiahW5g=/0x0:1125x2436/800x1732/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg","caption":null,"credit":null},{"asset":{"uid":"Asset:16308775","title":"iPhone Background App Refresh"},"hideCredit":false,"main":"https://cdn.vox-cdn.com/thumbor/ycs1ahkZAn2-LTMMH8FFtA37j50=/0x0:1125x2436/800x1732/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308775/bar2.jpeg","caption":null,"credit":null},{"asset":{"uid":"Asset:16308776","title":"iPhone Background App Refresh"},"hideCredit":false,"main":"https://cdn.vox-cdn.com/thumbor/5N00S6IC8A6ZK9ohnT4jc_gTeEM=/0x0:1125x2436/800x1732/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308776/bar3.jpeg","caption":null,"credit":null}]}},{"__typename":"EntryBodyList","placement":{"id":null,"alignment":null},"__isEntryBodyComponent":"EntryBodyList","ordered":false,"items":[{"placement":{"id":"2sishI"},"line":{"html":"Go to “Settings.”"}},{"placement":{"id":"EKg5tY"},"line":{"html":"Select “General.”"}},{"placement":{"id":"NxM8Zy"},"line":{"html":"Select “Background App Refresh.”"}},{"placement":{"id":"UX9E4h"},"line":{"html":"You’ll see a list of all the apps that use this feature, and they’re all going to be turned on. Find “Background App Refresh” at the top of the page, and tap on it."}},{"placement":{"id":"ITsFC2"},"line":{"html":"You’ll be brought to a page that lets you enable it for Wi-Fi and cellular data, for Wi-Fi only, or you can turn it off altogether. Select “Off.”"}},{"placement":{"id":"XNsYpK"},"line":{"html":"If you go back to the previous page, you’ll see that all of the toggles for the various apps are completely gone. "}}]},{"__typename":"EntryBodyParagraph","placement":{"id":"ahdHe2","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"You may want to be selective about which apps can work in the background. Some apps might not work well otherwise. For example, Google Photos won’t automatically back up your camera roll unless this feature is enabled. So you can, if you wish, leave “Background App Refresh” on, and then choose which specific apps you want to toggle off."},"dropcap":false,"endmark":false,"lead":false},{"__typename":"EntryBodyParagraph","placement":{"id":"3YLMFr","alignment":null},"__isEntryBodyComponent":"EntryBodyParagraph","contents":{"html":"\u003cem\u003e\u003cstrong\u003eUpdate March 8th, 2021, 5:00PM ET:\u003c/strong\u003e This article was originally published on May 30th, 2018; several portions have been updated to reflect changes in iOS. \u003c/em\u003e"},"dropcap":false,"endmark":false,"lead":false}]},"liveCoverageStart":null,"slug":"22309965/block-ad-iphone-data-how-to-tracking","layoutTemplate":"STANDARD","seoSchema":[{"@context":"http://schema.org/","@type":"NewsArticle","headline":"How to block ad tracking on your iPhone","description":"There are some simple ways for iPhone users to minimize the amount of tracking that app vendors can do and the amount of data they can access.","datePublished":"2019-05-30T16:04:28.000Z","dateModified":"2019-05-30T16:04:28.000Z","thumbnailUrl":"https://cdn.vox-cdn.com/thumbor/O7aBfCr0TKdVGXtjX9SkZ6L2Bjg=/0x0:2040x1360/1400x788/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","author":[{"@type":"Person","name":"Barbara Krasnoff","url":"https://www.theverge.com/authors/barbara-krasnoff"}],"publisher":{"@type":"Organization","name":"The Verge","logo":{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/uploads/chorus_asset/file/24015294/verge_duet_google_news.png","width":250,"height":50}},"image":[{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/thumbor/O7aBfCr0TKdVGXtjX9SkZ6L2Bjg=/0x0:2040x1360/1400x788/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","width":1400,"height":788},{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/thumbor/HnIujrjKc55jV0oUr6pE5qaLdzQ=/0x0:2040x1360/1400x1050/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","width":1400,"height":1050},{"@type":"ImageObject","url":"https://cdn.vox-cdn.com/thumbor/xiK59vNRZ-OPXfG-C1v6ZVGbaUk=/0x0:2040x1360/1400x1400/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","width":1400,"height":1400}],"url":"https://www.theverge.com/22309965/block-ad-iphone-data-how-to-tracking","articleBody":"In 2019, an article in The Washington Post by Geoffrey Fowler described the author’s shock when he discovered just how many of his iPhone apps were collecting and uploading information about his usage while he slept. \n\nAs we all know by now, data is a huge commodity these days. If you use a phone, laptop, or any type of computing device (unless you’re a security expert or a high-end hacker with access to sophisticated blocking tools), you’re paying for your apps by contributing marketing and other info to the companies that supply them.\n\nAs Fowler’s article demonstrated, iPhone users are not immune to this. Since his article was published, Apple has made some laudable changes to its privacy policies. But it’s still a good idea to take charge of your own data. There are some simple ways to minimize the amount of tracking that app vendors can do and the amount of data they can access.\n\nTurn off personalized and location-based ads\n\nAccording to Apple’s Advertising \u0026 Privacy page: \n\n\u003e Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.\n\nHowever, the page goes on to say that contextual data, such as info about your device, its location, your App Store searches, and what you read on Apple News could be collected. You can get around this somewhat by turning off personalized and location-based ads.\n\nTo turn off personalized ads\n\n* Select your “Settings” app, tap on “Privacy,” and scroll down to and select “Apple Advertising” (it will be near the bottom of the list).\n* Toggle “Personalized Ads” off.\n\n[Image: You can toggle off personalized ads from Apple. https://cdn.vox-cdn.com/thumbor/x_CevCLBTqn4PnxKV2h_pkW6bPc=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg]\n[Image: You can also toggle off Location Services. https://cdn.vox-cdn.com/thumbor/wkusygtLyof8C0f6lrg6Q3S3rTM=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg]\n\nTo turn off location-based ads\n\n* Select “Settings” \u003e “Privacy” \u003e “Location Services” (at the top of the display).\n* Toggle off “Location Services.”\n\nOn this page, you can also change several of your apps, such as the App Store or Maps, to allow location access never, ask next time, or while using the app. Also, note that you can still use the “Find My Phone” feature; it will temporarily enable Location Services.\n\nIf you want to see how effectively your phone is protected, you could try taking the Panopticlick test, which is offered by the Electronic Frontier Foundation. It monitors device fingerprinting, among other things. I ran it on an Apple iPhone 11 after following the above instructions, and I got a “partial protection” result for blocking tracking ads, blocking invisible trackers, and protecting from fingerprinting. \n\nLock down Safari\n\nIf you use the Safari browser on your iPhone, there are several things you can do to make it safer.\n\n[Image: In your iPhone’s Settings, select “Safari.” https://cdn.vox-cdn.com/thumbor/Jv-sTvV_qBY1dU3L5AsQgUIaTY8=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg]\n[Image: Enabling “Block All Cookies” is more secure but can also be inconvenient. https://cdn.vox-cdn.com/thumbor/3dggDuupkEkurylWHNYHX_KSZG4=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg]\n\n* Go to “Settings.”\n* Select “Safari,” and scroll down to the “Privacy \u0026 Security” section.\n* Turn on “Prevent Cross-Site Tracking” (which means advertisers and other third-party content providers can’t track you from one site to another).\n* Turn on “Block All Cookies.” The cookies collected by various websites can contain a great deal of information about how you use the site, what info you put into it, etc. By blocking cookies, you prevent that data from being collected.\n\nHowever, you will probably make things very inconvenient for yourself. Your visits to sites will not be recorded, so, for example, you may not be able to revisit a playlist or repurchase the same T-shirt you bought last year. Some sites will even refuse entry if you don’t allow them to collect cookies. It’s your choice.\n\nTurn off Background App Refresh\n\nAccording to Apple, the reason to have Background App Refresh turned on is to allow suspended apps (apps that aren’t currently active) to “check for updates and new content.” According to Disconnect, the privacy app company that Geoffrey Fowler cites in his article, it also allows apps to collect marketable tracking data and transmit that data even when you’re not using the app. Interestingly, iPhones ship with Background App Refresh turned on, but it’s not terribly hard to turn off. \n\n[Image: https://cdn.vox-cdn.com/thumbor/L7yW_Y5-3xQLyfsKqs65JCr4azg=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg]\n[Image: https://cdn.vox-cdn.com/thumbor/ZvidqR1CF0EOl7kGp2yaFXmk92U=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308775/bar2.jpeg]\n[Image: https://cdn.vox-cdn.com/thumbor/SSaHXTHqvVc_I6KGnlKwu7XZrtU=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308776/bar3.jpeg]\n\n* Go to “Settings.”\n* Select “General.”\n* Select “Background App Refresh.”\n* You’ll see a list of all the apps that use this feature, and they’re all going to be turned on. Find “Background App Refresh” at the top of the page, and tap on it.\n* You’ll be brought to a page that lets you enable it for Wi-Fi and cellular data, for Wi-Fi only, or you can turn it off altogether. Select “Off.”\n* If you go back to the previous page, you’ll see that all of the toggles for the various apps are completely gone. \n\nYou may want to be selective about which apps can work in the background. Some apps might not work well otherwise. For example, Google Photos won’t automatically back up your camera roll unless this feature is enabled. So you can, if you wish, leave “Background App Refresh” on, and then choose which specific apps you want to toggle off.\n\nUpdate March 8th, 2021, 5:00PM ET: This article was originally published on May 30th, 2018; several portions have been updated to reflect changes in iOS. \n"}],"package":null,"url":"https://www.theverge.com/22309965/block-ad-iphone-data-how-to-tracking","commentsClosed":false,"railComponents":[{"__typename":"EntryRailNewsletter","entryRailNewsletter":{"name":"Verge Deals","slug":"deals"}}],"dek":{"plaintext":"Keep your apps from uploading your data — mostly"},"leadImage":{"defaultImageUrl":"https://cdn.vox-cdn.com/thumbor/FXRa7hkPuLKE5Kyab23459wUvjI=/0x0:2040x1360/1200x628/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg","asset":{"title":null,"contentType":"image/jpeg"}},"seoDescription":{"plaintext":"There are some simple ways for iPhone users to minimize the amount of tracking that app vendors can do and the amount of data they can access."},"socialDescription":{"plaintext":"You can protect your personal data by blocking most ad tracking on your iPhone. "},"socialImage":null,"shouldUseHTMLNoindex":false,"shouldUseHTMLNofollow":false,"password":null,"additionalContributors":null,"_id":22074006,"leadComponent":{"__typename":"EntryLeadImage","standard":{"hideCredit":false,"asset":{"title":null},"caption":null,"credit":{"html":"Photo by Amelia Holowaty Krales / The Verge"},"variantUrl":"https://cdn.vox-cdn.com/thumbor/PC5V4mgZm6bJ0SaOv_k29SohHqk=/0x0:2040x1360/2000x1333/filters:focal(1020x680:1021x681)/cdn.vox-cdn.com/uploads/chorus_asset/file/11596517/akrales_180620_1777_0259.jpg"}},"liveCoverageEnd":null,"seoArticleBody":"In 2019, an article in The Washington Post by Geoffrey Fowler described the author’s shock when he discovered just how many of his iPhone apps were collecting and uploading information about his usage while he slept. \n\nAs we all know by now, data is a huge commodity these days. If you use a phone, laptop, or any type of computing device (unless you’re a security expert or a high-end hacker with access to sophisticated blocking tools), you’re paying for your apps by contributing marketing and other info to the companies that supply them.\n\nAs Fowler’s article demonstrated, iPhone users are not immune to this. Since his article was published, Apple has made some laudable changes to its privacy policies. But it’s still a good idea to take charge of your own data. There are some simple ways to minimize the amount of tracking that app vendors can do and the amount of data they can access.\n\nTurn off personalized and location-based ads\n\nAccording to Apple’s Advertising \u0026 Privacy page: \n\n\u003e Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.\n\nHowever, the page goes on to say that contextual data, such as info about your device, its location, your App Store searches, and what you read on Apple News could be collected. You can get around this somewhat by turning off personalized and location-based ads.\n\nTo turn off personalized ads\n\n* Select your “Settings” app, tap on “Privacy,” and scroll down to and select “Apple Advertising” (it will be near the bottom of the list).\n* Toggle “Personalized Ads” off.\n\n[Image: You can toggle off personalized ads from Apple. https://cdn.vox-cdn.com/thumbor/x_CevCLBTqn4PnxKV2h_pkW6bPc=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354741/IMG_DBA61BE67C50_1.jpeg]\n[Image: You can also toggle off Location Services. https://cdn.vox-cdn.com/thumbor/wkusygtLyof8C0f6lrg6Q3S3rTM=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354742/IMG_B32453FF7846_1.jpeg]\n\nTo turn off location-based ads\n\n* Select “Settings” \u003e “Privacy” \u003e “Location Services” (at the top of the display).\n* Toggle off “Location Services.”\n\nOn this page, you can also change several of your apps, such as the App Store or Maps, to allow location access never, ask next time, or while using the app. Also, note that you can still use the “Find My Phone” feature; it will temporarily enable Location Services.\n\nIf you want to see how effectively your phone is protected, you could try taking the Panopticlick test, which is offered by the Electronic Frontier Foundation. It monitors device fingerprinting, among other things. I ran it on an Apple iPhone 11 after following the above instructions, and I got a “partial protection” result for blocking tracking ads, blocking invisible trackers, and protecting from fingerprinting. \n\nLock down Safari\n\nIf you use the Safari browser on your iPhone, there are several things you can do to make it safer.\n\n[Image: In your iPhone’s Settings, select “Safari.” https://cdn.vox-cdn.com/thumbor/Jv-sTvV_qBY1dU3L5AsQgUIaTY8=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354806/IMG_6A5B7FC23344_1.jpeg]\n[Image: Enabling “Block All Cookies” is more secure but can also be inconvenient. https://cdn.vox-cdn.com/thumbor/3dggDuupkEkurylWHNYHX_KSZG4=/0x0:828x1792/828x1792/filters:focal(414x896:415x897)/cdn.vox-cdn.com/uploads/chorus_asset/file/22354812/IMG_06711E4C44E2_1.jpeg]\n\n* Go to “Settings.”\n* Select “Safari,” and scroll down to the “Privacy \u0026 Security” section.\n* Turn on “Prevent Cross-Site Tracking” (which means advertisers and other third-party content providers can’t track you from one site to another).\n* Turn on “Block All Cookies.” The cookies collected by various websites can contain a great deal of information about how you use the site, what info you put into it, etc. By blocking cookies, you prevent that data from being collected.\n\nHowever, you will probably make things very inconvenient for yourself. Your visits to sites will not be recorded, so, for example, you may not be able to revisit a playlist or repurchase the same T-shirt you bought last year. Some sites will even refuse entry if you don’t allow them to collect cookies. It’s your choice.\n\nTurn off Background App Refresh\n\nAccording to Apple, the reason to have Background App Refresh turned on is to allow suspended apps (apps that aren’t currently active) to “check for updates and new content.” According to Disconnect, the privacy app company that Geoffrey Fowler cites in his article, it also allows apps to collect marketable tracking data and transmit that data even when you’re not using the app. Interestingly, iPhones ship with Background App Refresh turned on, but it’s not terribly hard to turn off. \n\n[Image: https://cdn.vox-cdn.com/thumbor/L7yW_Y5-3xQLyfsKqs65JCr4azg=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308777/bar1.jpeg]\n[Image: https://cdn.vox-cdn.com/thumbor/ZvidqR1CF0EOl7kGp2yaFXmk92U=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308775/bar2.jpeg]\n[Image: https://cdn.vox-cdn.com/thumbor/SSaHXTHqvVc_I6KGnlKwu7XZrtU=/0x0:1125x2436/1125x2436/filters:focal(563x1218:564x1219)/cdn.vox-cdn.com/uploads/chorus_asset/file/16308776/bar3.jpeg]\n\n* Go to “Settings.”\n* Select “General.”\n* Select “Background App Refresh.”\n* You’ll see a list of all the apps that use this feature, and they’re all going to be turned on. Find “Background App Refresh” at the top of the page, and tap on it.\n* You’ll be brought to a page that lets you enable it for Wi-Fi and cellular data, for Wi-Fi only, or you can turn it off altogether. Select “Off.”\n* If you go back to the previous page, you’ll see that all of the toggles for the various apps are completely gone. \n\nYou may want to be selective about which apps can work in the background. Some apps might not work well otherwise. For example, Google Photos won’t automatically back up your camera roll unless this feature is enabled. So you can, if you wish, leave “Background App Refresh” on, and then choose which specific apps you want to toggle off.\n\nUpdate March 8th, 2021, 5:00PM ET: This article was originally published on May 30th, 2018; several portions have been updated to reflect changes in iOS. \n","stream":null,"visibleNetworkIds":[],"scheduledForExpirationAt":null}}}]},"uid":"Entry:05d4d854-f4fb-44bd-bd0e-c7f52104f472","mostPopular":[{"author":{"fullName":"Mia Sato"},"publishDate":"2024-11-26T14:32:50","title":"Bad influence","url":"https://www.theverge.com/2024/11/26/24303161/amazon-influencers-lawsuit-copyright-clean-aesthetic-girl-sydney-nicole-gifford-alyssa-sheil","uid":"0"},{"author":{"fullName":"Umar Shakir"},"publishDate":"2024-11-26T17:42:18","title":"Elon Musk learns how EV charging works from Pete Buttigieg","url":"https://www.theverge.com/2024/11/26/24306385/elon-musk-pete-buttigieg-nevi-funding-ev-chargers-explainer","uid":"1"},{"author":{"fullName":"Sheena Vasani"},"publishDate":"2024-11-27T00:03:09","title":"Max, Hulu, and Paramount Plus are all heavily discounted for Black Friday","url":"https://www.theverge.com/24306534/black-friday-2024-streaming-best-deals-max-hulu-peacock-paramount-plus-cyber-monday","uid":"2"},{"author":{"fullName":"Quentyn Kennemer"},"publishDate":"2024-11-26T18:44:42","title":"Hulu’s best Black Friday deal is back with $.99 a month for an entire year","url":"https://www.theverge.com/2024/11/26/24306632/hulu-disney-plus-ads-bundle-black-friday-deal-sale","uid":"3"},{"author":{"fullName":"David Nield"},"publishDate":"2024-11-26T14:00:00","title":"How to use Google Gemini on your phone","url":"https://www.theverge.com/24305656/gemini-google-assistant-android-how-to","uid":"4"}],"navProps":{"campaignGroup":null,"stickyNav":true,"logoColor":"franklin","lightText":false},"_sentryTraceData":"e510b50c106d4408a23a8d6d4c24fc61-b0200ef074368166-0","_sentryBaggage":"sentry-environment=production,sentry-release=eRiIIZjNhI1r-REYnWsjp,sentry-public_key=6547365f9d98454ba8daa58e42013d33,sentry-trace_id=e510b50c106d4408a23a8d6d4c24fc61"},"__N_SSP":true},"page":"/entry/standard/[uid]","query":{"uid":"Entry:05d4d854-f4fb-44bd-bd0e-c7f52104f472"},"buildId":"eRiIIZjNhI1r-REYnWsjp","isFallback":false,"dynamicIds":[88868],"gssp":true,"scriptLoader":[{"src":"https://theverge.coral.coralproject.net/assets/js/count.js?v=0","strategy":"lazyOnload","className":"coral-script","defer":true}]}</script></body></html>

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