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href="https://www.hubspot.com/hs-fs/hub/53/hub_generated/template_assets/171143361029/1731505485478/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/vendors-bc050c32.min.css" rel="stylesheet"> <link href="https://www.hubspot.com/hs-fs/hub/53/hub_generated/template_assets/182761488711/1731505486689/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/main-f88dba18.min.css" rel="stylesheet"> <div class="body-container-wrapper"> <div class="body-container"> <div id="make-my-persona" data-make-my-persona-id="" data-username="" data-ip-address="8.222.208.146" data-language="en" data-page-id="6018957775" data-pdf-styles-url="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/105445007147/1709745432223/_Web_Team_Assets/apps/acquisition-tools/make-my-persona/assets/mmp-pdf-styles.min.css"></div> <div id="hs_cos_wrapper_module_16772338087975" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772338087975" class="csol-section csol-media-rich-text -white -padding-top-md -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-media-rich-text-grid -rich-text-first -medium-media"> <div class="csol-media-rich-text-media"> <img src="https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=567&height=472&name=buyer-persona-template-hubspot.jpg" alt="buyer-persona-template-hubspot" class="" width="567" height="472" srcset="https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=284&height=236&name=buyer-persona-template-hubspot.jpg 284w, https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=567&height=472&name=buyer-persona-template-hubspot.jpg 567w, https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=851&height=708&name=buyer-persona-template-hubspot.jpg 851w, https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=1134&height=944&name=buyer-persona-template-hubspot.jpg 1134w, https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=1418&height=1180&name=buyer-persona-template-hubspot.jpg 1418w, https://www.hubspot.com/hs-fs/hubfs/buyer-persona-template-hubspot.jpg?width=1701&height=1416&name=buyer-persona-template-hubspot.jpg 1701w" sizes="(max-width: 567px) 100vw, 567px"> </div> <div class="cl-rich-text csol-media-rich-text-rich-text"><h2>A Buyer Persona Template for Every Campaign</h2> <p>HubSpot’s persona generator empowers you to make a difference in how you design campaigns. Supercharge your segments based on the marketing data you already know. Create a buyer persona template that emphasizes what makes your target market unique. Think that’s it? HubSpot takes it a step further. You get both the power and control of a professionally designed layout to map each persona. And did we mention, our tool is completely free? Create as many online personas as your campaign needs!</p></div></div> </div> </section> </div> <div id="hs_cos_wrapper_module_16772353283223" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772353283223" class="csol-section csol-section-header -light -padding-top-md -padding-bottom-xs"> <div class="csol-section-wrapper"> <h2 class="csol-section-header-heading -large">Frequently Asked Questions</h2> </div> </section> </div> <div id="hs_cos_wrapper_module_16772335136812" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="module_16772335136812" class="csol-section csol-accordion - -basic -contain-in-wrapper -light -padding-top-xs -padding-bottom-md"> <div class="csol-section-wrapper"> <div class="csol-accordion-container"> <div class="cl-accordion -medium -light -basic" data-cl-single="true"> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> User persona or buyer persona? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">While the buyer persona is a semi-fictional representation of your ideal customer, the user persona is a representation of the user of your products. A buyer persona can be a user, but that is not always the case. In both personas, the profile is created based on market research and real data from your existing customers. They can be designed in many ways. Usually, they come in the form of a templated, 1-2 page document highlighting the various key details of the avatar’s motivations, goals, needs, wants, and concerns.</div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> How to create a buyer persona? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text"><ul> <li>Gather a mix of information about the kind of customer you want to target. It’s best to use a mix of demographic, behavioral, and psychographic information. To collect the data, you can use surveys, interviews, existing paid databases, or even your CRM. The biggest priority, though, is to be specific.</li> <li>Learn about the particular needs and goals of the buyer, think authentically.</li> <li>Create personas by combining both types of information to create an accurate reflection of the user.</li> <li>Finally, map the persona profile onto your product, and highlight how you solve for the user.</li> </ul> <p>If you follow these steps, the persona you build will be both accurate and authentic. Buyer persona templates have the potential to add essential structure to this process.</p></div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> Why is a buyer persona important? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">Buyer personas are important because they allow you to segment the different types of customers your business wants to attract. Understanding the different motivations, goals, and behaviors of your target has the potential to make your marketing more impactful and resonate better. In return, you will gain better potential customer engagement and higher-quality leads.</div></div> </div> </div> <div class="cl-accordion-item"><h2 class="cl-accordion-heading"><button class="cl-accordion-button"> <svg class="cl-icon cl-accordion-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> What is a persona generator? </button></h2><div class="cl-accordion-content-container"> <div class="cl-accordion-content csol-accordion-content -media-first -medium-media"> <div class="cl-rich-text csol-accordion-rich-text">A persona generator is a tool that allows you to visualize key differences between groups within your target audience. Persona creators make the process of assembling, designing, and sharing avatars much easier than designing them manually. This is because they are templated, standardized, and built to focus on your targets.</div></div> </div> </div> </div> </div> </div> </section> <script type="application/ld+json" nonce="8w7C+V/kir4XN/qvs9r95Q=="> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "User persona or buyer persona?", "acceptedAnswer": { "@type": "Answer", "text": "While the buyer persona is a semi-fictional representation of your ideal customer, the user persona is a representation of the user of your products. A buyer persona can be a user, but that is not always the case. In both personas, the profile is created based on market research and real data from your existing customers. They can be designed in many ways. Usually, they come in the form of a templated, 1-2 page document highlighting the various key details of the avatar\u2019s motivations, goals, needs, wants, and concerns." } }, { "@type": "Question", "name": "How to create a buyer persona?", "acceptedAnswer": { "@type": "Answer", "text": "<ul>\n<li>Gather a mix of information about the kind of customer you want to target. It\u2019s best to use a mix of demographic, behavioral, and psychographic information. To collect the data, you can use surveys, interviews, existing paid databases, or even your CRM. The biggest priority, though, is to be specific.<\/li>\n<li>Learn about the particular needs and goals of the buyer, think authentically.<\/li>\n<li>Create personas by combining both types of information to create an accurate reflection of the user.<\/li>\n<li>Finally, map the persona profile onto your product, and highlight how you solve for the user.<\/li>\n<\/ul>\n<p>If you follow these steps, the persona you build will be both accurate and authentic. Buyer persona templates have the potential to add essential structure to this process.<\/p>" } }, { "@type": "Question", "name": "Why is a buyer persona important?", "acceptedAnswer": { "@type": "Answer", "text": "Buyer personas are important because they allow you to segment the different types of customers your business wants to attract. Understanding the different motivations, goals, and behaviors of your target has the potential to make your marketing more impactful and resonate better. 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This is because they are templated, standardized, and built to focus on your targets." } } ] } </script> </div> <div id="hs_cos_wrapper_hyperlink_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div id="hs_cos_wrapper_hyperlink_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div style="display: none"> <a id="lang-en" href="https://www.hubspot.com/make-my-persona">English</a> <a id="lang-fr" href="https://www.hubspot.fr/make-my-persona">Français</a> <a id="lang-de" href="https://www.hubspot.de/make-my-persona">Deutsch</a> <a id="lang-es" href="https://www.hubspot.es/make-my-persona">Español</a> <a id="lang-pt" href="https://br.hubspot.com/make-my-persona">Português</a> <a id="lang-jp" href="https://www.hubspot.jp/make-my-persona">日本語</a> </div> </div> </div> <div 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.msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; } @container 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max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } .msf-submit.loading > span, .msf-next.loading > span { visibility: hidden; } .msf-submit.loading > .cl-loading, .msf-next.loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json" nonce="8w7C+V/kir4XN/qvs9r95Q=="> { "firstName": "", "lastName": "", "email": "", "company": "", "website": "", "phone": "", "employees": "", "ipAddress": "8.222.208.146", "ipCountry": "sg", "partners": "", "customHiddenFields": [{"id":"mmp_id","value":null},{"id":"gatrackid","value":null},{"id":"gaclientid","value":null}], "language": "en", "pageId": "6018957775" } </script> <div class="msf-container -light"> <div 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