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Guides / Website tracking guide</p><p class="sc-167aua0-7 sc-jr97bh-2 gRsvEv giYeui"><a href="https://www.hotjar.com/guides/"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 3L3 12L12 21L13.0016 19.9984L5.71145 12.7082L21.0001 12.7082L21.0001 11.2917L5.71161 11.2917L13.0016 4.00164L12 3Z" fill="#FF3C00"></path></svg>Back to guides</a></p><h1 class="sc-167aua0-1 sc-jr97bh-3 cltmLY gnfqah">How to track user activity on your website</h1><div class="sc-bppd0a-0 iVDwa sc-jr97bh-4 jSLcOZ"><p>User activity tracking is the process of monitoring, collecting, and analyzing visitor browsing behavior on a website or app.</p><p>The easiest and most popular way to start tracking website users is to set up Google Analytics (we'll show you how below). But Google Analytics (GA) can be equal parts overwhelming and limited: it’s packed with options but will only show you what happens on your site, not why.</p><p>Read on to learn how you can track user activity on your website with visually engaging behavior analytics tools like heatmaps and session recordings to understand what’s happening, fix functionality issues, and spot those all-important optimization opportunities.</p></div><div class="sc-jr97bh-5 gJPYzn"><a class="sc-jr97bh-7 gtPbya" href="https://www.hotjar.com/guides/#website-analytics-and-user-behavior-insights">Website analytics and user behavior insights</a></div></div><div class="sc-jr97bh-8 dJhzPA"><div class="sc-jr97bh-9 ljKcZh"><h2>Last updated</h2>20 Nov 2023</div><div class="sc-jr97bh-9 ljKcZh"><h2>Reading time</h2>7 min</div><div class="sc-jr97bh-9 ljKcZh"><h2>Share</h2><div class="sc-jr97bh-17 fVZqWG"><div class="sc-jr97bh-16 boXmqO"><a 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src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6PeanfF6Qb1C1hxp0PLFTd%2F94972514afdcd875fa7182c5f500d7cc%2FPXinsights-Placeholder4__1_.jpg&w=946&q=75" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 sc-49slh7-0 iEiGUx"><h2 class="sc-167aua0-0 sc-49slh7-1 fFOxVz ekXvJc">2 easy ways to track user activity on your site</h2><div class="sc-49slh7-2 crkEzr"><div class="sc-f34alj-5 eRABuG"><div class="sc-1luxaic-0 hOHbPc"></div></div></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">💭 Understand your users with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Use Hotjar to safely track user behavior and understand how people experience and interact with your website or app.</p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?hj_signup_step=1" target="_blank">Sign up now!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>Businesses and website owners use a number of <a href="https://www.hotjar.com/website-tracking/tools"><u>tracking software tools</u></a> to view how users behave on their website. Some of the most common ways to monitor user activity include:</p><ul><li><p>Tools like <a href="https://www.hotjar.com/google-analytics/glossary">Google Analytics</a> and Search Console</p></li><li><p><a href="https://www.hotjar.com/blog/click-tracking">Click tracking</a> (recording which elements on a page users click)</p></li><li><p><a href="https://www.hotjar.com/blog/scroll-tracking/">Scroll tracking</a> (recording where users scroll on a page)</p></li><li><p>Viewing session recordings of users as they use a site</p></li></ul><p>We’ll go over these tracking methods in detail below and show you how to use them effectively.</p><h2 id="how-to-track-users-with-google-analytics">How to track users with Google Analytics</h2><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:45.6%"></span><img alt="<#GA4 dashboard" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#GA4 dashboard" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2UNftyvh762IEyM8YM5xxO%2F673804f38e555182c26d6685a9829cc3%2FGA4-dashboard.width-750.png&w=946&q=75"/></noscript></span></div><div class="caption">GA4 dashboard</div><p>Google Analytics (GA) is the most popular traditional <a href="https://www.hotjar.com/web-analytics/tools/"><u>web analytics tool</u></a>, used by 74% of <a href="https://www.hotjar.com/web-analytics/"><u>web analy</u></a><u>sis professionals</u>. If you already work with GA, you can <a href="https://www.hotjar.com/website-tracking/how-to-track-user-activity/#the-problems-with-ga"><u>skip to the next section</u></a>. If not, here’s a quick overview of the set-up process:</p><h3 id="1-create-and-configure-your-google-analytics-account">1. Create and configure your Google Analytics account</h3><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:47.8125%"></span><img alt="<#Google Analytics is free and easy to set up" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#Google Analytics is free and easy to set up" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2H9Mln4qXb8n4SW9McWbwP%2F5e4120237dbf447bca176c81e43e6af3%2FGA-signup_1.png&w=946&q=75"/></noscript></span></div><div class="caption">Google Analytics is free and easy to set up</div><p>In 2020, Google launched a new version of <a href="https://marketingplatform.google.com/about/analytics/" rel="noopener noreferrer nofollow" target="_blank"><u>Google Analytics</u></a> called GA4 (this version replaced the older Universal Analytics version in July 2023).</p><p>Here’s <a href="https://support.google.com/analytics/answer/9304153" rel="noopener noreferrer nofollow" target="_blank"><u>how to set up GA4</u></a>.</p><p>And here’s how to <a href="https://support.google.com/analytics/answer/9744165" rel="noopener noreferrer nofollow" target="_blank"><u>switch from Universal Analytics to GA4</u></a>.</p><h3 id="2-add-ga-tracking-code-to-your-pages">2. Add GA tracking code to your pages</h3><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:51.6%"></span><img alt="<#GA4 tracking code" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#GA4 tracking code" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3Gac8w5VbQXOAILUEry1lU%2F581cf179a217def7ed4e69f259ff74bb%2Fgoogle-analytics-global-site-tag.width-750.png&w=946&q=75"/></noscript></span></div><div class="caption">GA4 tracking code</div><p>Paste the global site tag into the <head> section of every page, or add it with Google Tag Manager.</p><h3 id="3-view-reports">3. View reports</h3><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:39.2%"></span><img alt="<#Realtime website traffic overview in GA4" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#Realtime website traffic overview in GA4" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F29fkX9TgoKxUqAxVPIbHvB%2Fd819b6d88f3fb9bacdac8d4b5b45126e%2Fgoogle-analytics-realtime-traffic.width-750.png&w=946&q=75"/></noscript></span></div><div class="caption">Realtime website traffic overview in GA4</div><p>Google Analytics will generate reports as soon as you get some traffic to your site.</p><p>Start with the Realtime report (<b>Reporting > Realtime</b>) to view live website traffic data and verify that GA is set up correctly.</p></div></div></div><div class="sc-113110s-0 hPPKfU"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="object-object"><b>The problem(s) with GA</b></h3><p>GA lets you track many useful quantitative metrics, like <a href="https://www.hotjar.com/google-analytics/glossary/transactions/"><u>ecommerce transactions</u></a>, custom events, and <a href="https://www.hotjar.com/google-analytics/glossary/goal-conversion-rate/"><u>conversions</u></a>, but there are two main issues:</p><p>1) <b>There’s so much data it can be overwhelming:</b> getting started with GA is fairly straightforward, but becoming an expert can be a full-time job (literally).</p><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:73.95833333333334%"></span><img alt="<#Google Analytics: it’s a full-time job" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#Google Analytics: it’s a full-time job" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6cKqWNgU4Nbu7ZpLCqzvVJ%2Fb71c3111e4b85e29adfe037a12e7206a%2Fgoogle-analytics-jobs.width-750.png&w=946&q=75"/></noscript></span></div><div class="caption">Google Analytics: it’s a full-time job</div><p>There are so many features and options, and GA4 produces radically different reports to the ones we’ve been used to for the past 5–10 years. Our survey of analytics professionals revealed that <a href="https://www.hotjar.com/web-analytics/#1-in-5-people-find-traditional-analytics-data-overwhelming"><u>1 in 5 people</u></a> found tracking tools like Google Analytics to be overwhelming (and that was <i>before</i> GA4).</p><p>2) <b>GA doesn’t tell you </b><b><i>why</i></b><b> users behave as they do:</b> for example, you might learn that a landing page has low engagement from GA data, but you can only guess what’s causing it. That’s why you need to <a href="https://www.hotjar.com/blog/hotjar-vs-google-analytics"><u>pair GA with user behavior analytics</u></a> to complete the picture and find out how users really experience your site.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="how-to-track-user-activity-with-behavior-analytics">How to track user activity with behavior analytics</h2><p><a href="https://www.hotjar.com/behavior-analytics/"><u>Behavior analytics</u></a> is the process of <b>tracking and analyzing quantitative and qualitative user data</b> to identify how people interact with your website or product, and why.</p><p><a href="https://www.hotjar.com/behavior-analytics/tools/"><u>Behavior analytics tools</u></a> give context to the insights you get from GA by allowing you to track user behavior on the page directly. Using them together gives you a clearer understanding of how users experience a page so you can fix issues, optimize UX, and <a href="https://www.hotjar.com/blog/increase-conversions"><u>improve conversion rates</u></a>.</p><p>Setting up a SaaS behavior analytics tool is just like GA: sign up, add a tracking code, and view reports. Here’s how to get started with the two most popular behavior analytics tools: <a href="https://www.hotjar.com/heatmaps/"><u>heatmaps</u></a> and <a href="https://www.hotjar.com/session-recordings"><u>session recordings</u></a>.</p><h3 id="object-object"><b>Track where users click, move, and scroll with heatmaps</b></h3><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:50%"></span><img alt="<#A Hotjar scroll map (left) and click map (right)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#A Hotjar scroll map (left) and click map (right)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7a9AvttB5tZ0ZqTdv6T0Lm%2F490ea2fe67e0a4fb97af069bf6ee2a89%2FWhat-is-a-heatmap-Updated__5_.jpg&w=946&q=75"/></noscript></span></div><div class="caption">A Hotjar scroll map (left) and click map (right)</div><p>The easiest way to <b>track and visualize where users click, move, and </b>scroll is to use <a href="https://www.hotjar.com/heatmaps/"><u>heatmaps</u></a>.</p><p>Website heatmaps are visual representations of the most popular (red) and unpopular (blue) elements on a page, giving you an at-a-glance understanding of what people look at and ignore, which helps you identify patterns and optimize for increased engagement.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 sc-49slh7-0 iEiGUx"><div class="sc-49slh7-2 crkEzr"><div class="sc-f34alj-5 eRABuG"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:82.74111675126903%"></span><img alt="<" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F6JicMJaHMawfg8fwIt9Vv3%2Ffad558c86219fa0613f3341d8bac2721%2Fhotjar-heatmap-feedback.width-750.png&w=946&q=75"/></noscript></span></div></div><div class="sc-f34alj-2 dkAjqv"><div class="sc-bppd0a-0 iVDwa"><p>Heatmaps reveal if users actually click on your <a href="https://www.hotjar.com/product-forge/CTA-best-practices/">calls-to-action</a></p></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>There are three main types of heatmap:</p><ul><li><p><a href="https://www.hotjar.com/blog/scroll-maps/"><u>Scroll heatmaps</u></a> show how far down the page users scroll, and the average fold position</p></li><li><p><a href="https://www.hotjar.com/blog/click-maps/"><u>Click heatmaps</u></a> show where website visitors click (and tap on mobile)</p></li><li><p><a href="https://www.hotjar.com/blog/move-maps/"><u>Move heatmaps</u></a> show how users move their mouse as they browse</p></li></ul><p>Other heatmaps go beyond just the basics: Hotjar <a href="https://www.hotjar.com/blog/rage-click-maps/"><u>rage click maps</u></a>, for example, track repeat clicks and help you visualize points of user friction on a page. They’re a great tool to track functionality issues because they quickly expose non-clickable or broken elements that frustrate users.</p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:64.2055522740697%"></span><img alt="#Hotjar rage click maps reveal user frustration" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Hotjar rage click maps reveal user frustration" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1elhjHNT6b4VCzfFamKCFy%2Faa1fbae3f8567eeb0161b5da461f337e%2FRage-click-map-example__5_.png&w=946&q=75"/></noscript></span></div><div class="caption">Hotjar rage click maps reveal user frustration</div><p>When you’re ready to start tracking, here’s how to set up a free heatmap on a website or single-page application (SPA) in just a few minutes:</p><h4>1. Sign up for Hotjar</h4><p>Hotjar (hi 👋) is an easy-to-use behavior analytics software used on over 1 million websites worldwide. Our free heatmap tool, <a href="https://www.hotjar.com/product/heatmaps/"><u>Heatmaps</u></a>, requires virtually no setup and will give you immediate insights from the moment you install your tracking code.</p><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:52.109375%"></span><img alt="<#Signing up for Hotjar takes only a few clicks" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#Signing up for Hotjar takes only a few clicks" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F3CMNfdu1auPNndnv3IffZw%2F28bee3c5ca7a5affc6432c7f2080b096%2Fhotjar-signup.png&w=946&q=75"/></noscript></span></div><div class="caption">Signing up for Hotjar takes only a few clicks</div><p><a href="https://insights.hotjar.com/register"><u>Sign up for Hotjar</u></a> with your Google account or email address. There’s a free forever basic plan to get you started.</p><h4>2. Add the Hotjar tracking code to your website</h4><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:44.494584837545126%"></span><img alt="<#Simply copy and paste your Hotjar tracking code or install it directly on a platform" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#Simply copy and paste your Hotjar tracking code or install it directly on a platform" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F37sBJAyHo792E456eTzNIQ%2F684a4a32a852a028ee8a37c7e2129e93%2Fhotjar-tracking_code.png&w=946&q=75"/></noscript></span></div><div class="caption">Simply copy and paste your Hotjar tracking code or install it directly on a platform</div><p>You can add the Hotjar tracking code via Google Tag Manager by pasting the JavaScript snippet into the <head> of every page you want to track, or by using the <a href="https://www.hotjar.com/blog/official-hotjar-plugin-for-wordpress/"><u>official Hotjar plugin</u></a> on your WordPress site or online platform.</p><h4>3. Create a new heatmap</h4><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:46.82850430696946%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4C2q1VPUAUVdIjgDwiLInz%2Fead8166741d356f8fa9efb45d0e10ff8%2Fhotjar-heatmap_1.png&w=946&q=75"/></noscript></span></div><p>Once you’re in the Hotjar dashboard, select “Heatmaps” from the left column, then click the “New heatmap” button.</p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:49.79129397734049%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F7oUaZEtHK8bkA9Js2g5mRF%2Fca131610da9ddaa19e2232e2382989b1%2FNew_heatmap__1_.png&w=946&q=75"/></noscript></span></div><p>Enter the URL of the page you want to track, then select the type of heatmap you want to set up. </p><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:50.723781388478585%"></span><img alt="<" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4qwQoWMivLHGvHQMIzVupz%2Fce5831241e875a1435c102a2d982c836%2FNew_heatmap_-_type_of_heatmap__1_.png&w=946&q=75"/></noscript></span></div><p>Your selection will take you back to the Hotjar dashboard where you can edit the heatmap. Don’t forget to name it something descriptive (e.g. “product landing page”).</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>We put Hotjar on all our pages. If our conversion rate drops after a change, our Heatmaps help us identify and solve the issue. Hotjar has helped define our website strategy and make the experience even better for our customers.</p></div><div class="sc-1msvl6g-2 hMAYFr">Anna Grünanger</div><div class="sc-1msvl6g-4 hrsyHH">Head of Customer Acquisition at Vimcar </div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><p>And that’s it: you can view your new Hotjar heatmap from the first recorded pageview (the free plan will sample data from 35 user sessions per day).</p><p>It will look something like this:</p><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:58.11808118081181%"></span><img alt="<#You can view heatmaps by device (desktop, tablet, or mobile) and heatmap type (click/tap, scroll, move, rage click, and Engagement Zone)." src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#You can view heatmaps by device (desktop, tablet, or mobile) and heatmap type (click/tap, scroll, move, rage click, and Engagement Zone)." loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2OCHt9a4eksjpIlWCkGV5b%2Fd8d8c69a52d36f8fff130a6e2426f33e%2Fhotjar-heatmap_2.png&w=946&q=75"/></noscript></span></div><div class="caption">You can view heatmaps by device (desktop, tablet, or mobile) and heatmap type (click/tap, scroll, move, rage click, and Engagement Zone).</div><p>If you want to get more insight from your heatmaps, here’s our detailed guide to <a href="https://www.hotjar.com/heatmaps/how-to-create/"><u>creating a heatmap</u></a> (including the best pages to collect data on), and <a href="https://www.hotjar.com/heatmaps/analysis/"><u>how to analyze your heatmap</u></a> once the data’s flowing in.</p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip:</b> streamline your heatmap analysis by viewing the <a href="https://www.hotjar.com/updates/en/engagement-zones-in-heatmaps"><u>Engagement Zones map</u></a> in Hotjar. This heatmap combines data from click, move, and scroll maps into one visualization that shows which elements users interact with the most. </p><p>Tracking this behavior helps you understand what your users find most valuable, so you can figure out if any elements need rearranging on the page to improve the customer experience and boost conversions.</p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:52.087682672233825%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F43GZ8bokC72iY69GAMdMY5%2Fe6d85b83ca14a3e4bb378acee01933b4%2FHotjar-heatmaps-engagement-zones__4_.png&w=946&q=75"/></noscript></span></div></div><div class="sc-f34alj-2 dkAjqv"><div class="sc-bppd0a-0 iVDwa"><p>The Hotjar Engagement Zone heatmap visualizes user interaction with darker box areas</p></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="object-object"><b>Tracking in action with heatmaps</b></h3><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:59.93333333333334%"></span><img alt="#A landing page heatmap showing clicks before and after a redesign" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#A landing page heatmap showing clicks before and after a redesign" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1p1UOsCaGB7s4ZSmL0ti81%2Fba5b1c111bc754529ae49f6cb0c8ad56%2Fheatmaps_sOSxUPT.width-1500.width-1500.jpg&w=946&q=75"/></noscript></span></div><div class="caption">A landing page heatmap showing clicks before and after a redesign</div><p>UX designers at <a href="https://www.hotjar.com/customers/bannersnack/"><u>Bannersnack</u></a>, a graphic design platform, used Hotjar Heatmaps to track how people interact with key landing pages. Based on heatmap data, the team created an alternative design to A/B test against the old one. The new iteration led to an impressive 25% increase in sign-ups.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>Hotjar has become an important part of our conversion optimization process, helping us understand our customer better and, ultimately, sell more. We strongly recommend it!</p></div><div class="sc-1msvl6g-2 hMAYFr">Gery Meleg</div><div class="sc-1msvl6g-4 hrsyHH">VP of UX at Bannersnack </div></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip:</b> if you’re in the game of digital marketing and <a href="https://www.hotjar.com/conversion-rate-optimization/"><u>conversion rate optimization (CRO)</u></a>, then you’ll know that user tracking tools like GA will only show you conversion metrics like <a href="https://www.hotjar.com/google-analytics/glossary/exits/"><u>exit</u></a> and <a href="https://www.hotjar.com/conversion-rate-optimization/glossary/bounce-rate/"><u>bounce rates</u></a> without explaining why. Hotjar <a href="https://www.hotjar.com/product/funnels/"><u>Funnels</u></a>, on the other hand, give you the data <i>and</i> provide an explanation—all without you having to switch between multiple platforms. </p><p>Investigate ongoing drop-offs or see how a new landing page performs after launch by diving deep into <a href="https://www.hotjar.com/funnels/analysis/"><u>funnel analysis</u></a> with Hotjar’s behavior analytics tools. Notice a lot of rage clicks on a landing page’s heatmap? Tab over to Funnels in the Hotjar dashboard to see if it’s affecting your conversion funnel.</p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-1luxaic-0 hOHbPc"></div></div></div></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">💭 Understand your users with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Use Hotjar to safely track user behavior and understand how people experience and interact with your website or app.</p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?hj_signup_step=1" target="_blank">Sign up now!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="see-how-users-behave-with-session-recordings">See how users behave with session recordings</h3><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:75.33333333333333%"></span><img alt="#An example Hotjar session recording showing user behavior during a session" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#An example Hotjar session recording showing user behavior during a session" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1IWh58c64AXLaK0JrEqUte%2Fba744c2298f53c06a52bd59d19262841%2Frecordings-gif__11_.gif&w=946&q=75"/></noscript></span></div><div class="caption">An example Hotjar session recording showing user behavior during a session</div><p>Heatmaps are great for showing you the overall user experience on any single page, but you’ll get richer qualitative insight by looking at how individual users experience your site across several pages. And for that, you’ll need <a href="https://www.hotjar.com/session-recordings/"><u>session recordings</u></a>.</p><p>Session recordings (also known as session replays) are <b>renderings of real user actions</b> as they browse a website. Recordings show mouse movement, clicks, taps, and scrolling across multiple web pages on desktop and mobile.</p><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:72.14765100671141%"></span><img alt="<#Session recordings provide valuable user tracking data" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#Session recordings provide valuable user tracking data" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4117HCYG1jE8DHsuDQW90u%2F8a4acfae484f86671868c276cc153a8d%2Fhotjar-recording-feedback.width-750.png&w=946&q=75"/></noscript></span></div><div class="caption">Session recordings provide valuable user tracking data</div><p>Here’s how to view session recordings on your site with the Hotjar <a href="https://www.hotjar.com/product/recordings/"><u>Recordings</u></a> tool in a couple of steps. If you’re not already a Hotjar customer, <a href="https://insights.hotjar.com/register"><u>sign up now</u></a> (free forever pricing plan available) and <a href="https://help.hotjar.com/hc/en-us/articles/115009336727-How-to-Install-your-Hotjar-Tracking-Code"><u>add the tracking code</u></a> to your site.</p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>Privacy-first tracking:</b> Hotjar is designed to help you understand user behavior, not collect sensitive data. That’s why our session recordings are GDPR-compliant, don’t collect unnecessary information like IP addresses, and suppress all keystroke data (i.e. anything a user types in) by default. Read more about our <a href="https://www.hotjar.com/privacy/"><u>privacy policy</u></a> and <a href="https://www.hotjar.com/updates/en/were-protecting-you-and-your-users-with-more-secure-recordings"><u>how recordings work</u></a>.</p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h4>1. Activate Recordings on your site</h4><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:46.953125%"></span><img alt="<" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Ek6WIfGSK3w0dOaPMuIhc%2Fde445786967bb2e7bc6201de04ec1f0c%2Fhotjar-recordings_1__1_.png&w=946&q=75"/></noscript></span></div><p>After verifying that session capture is enabled by clicking on the traffic coverage widget in the top-right corner of the dashboard, select “Recordings” in the left column. </p><p>Once Hotjar detects traffic on your site, new recordings will appear automatically on your Recordings List page (the free plan will give you recordings from a sample of 35 user sessions per day).</p><h4><b>2. Start filtering</b></h4><p>After one easy step, you're now tracking user session activity. Next, try playing around with the <a href="https://help.hotjar.com/hc/en-us/articles/115011819928-Use-Cases-for-Filtering-Recordings"><u>filter feature</u></a> to narrow down the list of recordings to the ones most valuable to your user activity tracking goal. </p><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:134.10404624277456%"></span><img alt="#Hotjar session recording filters" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#Hotjar session recording filters" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F5Gkduk5LxBhueQYvuboA46%2F0629b9fb0c80d0b72f4ab60d6c7837a5%2FHotjar-Recordings-Filters__3_.png&w=946&q=75"/></noscript></span></div><div class="caption">Hotjar session recording filters</div><p>You can filter by criteria like geographic region, separate returning users from new users, or even single out rage clicks you spotted on a heatmap. </p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip:</b> if you’re using Optimizely for <a href="https://www.hotjar.com/ab-testing"><u>A/B testing</u></a>, you can automatically filter Hotjar Recordings by Experiment ID with our <a href="https://www.hotjar.com/integrations/optimizely"><u>Optimizely integration</u></a>. (This is just one of many <a href="https://www.hotjar.com/integrations/"><u>integrations</u></a> that lets you use Hotjar with your favorite web apps).</p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:42.36006051437216%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F1CLK5SS8hxm5bGtJ1WEGjR%2F4baf4d0b4ad951c6aed039a318aa7f3c%2FOptimizely-HJ.png&w=946&q=75"/></noscript></span></div></div><div class="sc-f34alj-2 dkAjqv"><div class="sc-bppd0a-0 iVDwa"><p>Set Optimizely X experiments as events to filter Hotjar insights with the <a href="https://help.hotjar.com/hc/en-us/articles/115009347067">click of a button</a></p></div></div></div><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 fGGhSm"><p>In the Hotjar Recordings dashboard, go to Add Filter > Google Optimize and paste/select the relevant Experiment ID. </p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h4>3. Review your Recordings</h4><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:38.17567567567568%"></span><img alt="<" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2FmJROVJXekJcXK03Lg4u4P%2Fd00c48873c89bbe6d4aa3654d60fe09f%2Fhotjar-and-chill.width-750.png&w=946&q=75"/></noscript></span></div><p>The final and most important step is to watch and analyze your session recordings (popcorn optional, but highly recommended 🍿).</p><p>We’ve written a detailed guide to <a href="https://www.hotjar.com/session-recordings/user-analysis/"><u>user recording analysis</u></a> that will help you save time and get maximum insight from your recordings.</p></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip:</b> one aspect worth highlighting here is Hotjar’s <a href="https://www.hotjar.com/updates/en/a-whole-new-perspective-on-user-behavior-with-hotjar"><u>zoom in and out</u></a> feature, which allows you to toggle effortlessly between the big picture insights from heatmaps and the granular detail that individual session recordings offer. </p><p>For example, if you spot a user clicking on something unexpected during a recording, zoom out to that page’s heatmap to see how common the behavior is and determine if you need to switch up the page design—or do it all in reverse by zooming in to a recording from a heatmap.</p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:50.549768518518526%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F4Tdv8E0ey4jPVO7VbNTExY%2Fe0783109f60bf1a7710f1cf4d821192e%2Fzoom-out-to-heatmap-large__1_.gif&w=946&q=75"/></noscript></span></div></div><div class="sc-f34alj-2 dkAjqv"><div class="sc-bppd0a-0 iVDwa"><p>Hotjar lets you zoom in from heatmap to recording and out from recording to heatmap</p></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h3 id="object-object"><b>Tracking in action with session recordings</b></h3><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:74.82142857142857%"></span><img alt="#The Razorpay product team using Hotjar" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="#The Razorpay product team using Hotjar" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2dgcdxqsgvNSVcU2XWM9lf%2F3c4588d883b03f81ff2702d89c893243%2Frazorpay-viewing-hotjar-heatmap.png&w=946&q=75"/></noscript></span></div><div class="caption">The Razorpay product team using Hotjar</div><p>The product design team at <a href="https://www.hotjar.com/customers/razorpay/"><u>Razorpay</u></a>, an online payment gateway, used session recordings to optimize a newly launched product: WYSIWYG payment pages. By watching how real visitors interacted with the live product, the team was able to optimize its design to improve UX.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>Session Recordings helped us understand so many different ways that people used the product. We also identified the points on the page where we could further optimize the design.</p></div><div class="sc-1msvl6g-2 hMAYFr">Saurabh Soni</div><div class="sc-1msvl6g-4 hrsyHH">Product Designer at Razorpay</div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="take-it-further-combine-tracking-data-with-user-feedback">Take it further: combine tracking data with user feedback</h2><p>Once you spot interesting or unusual user behavior in heatmaps and session recordings, <b>ask your visitors and customers for direct feedback to learn more about why they behave the way they do</b> (for example, why they're about to leave your site).</p><p>Just one <a href="https://www.hotjar.com/blog/on-site-surveys/"><u>on-site survey</u></a> can give you valuable insight and lead to UX improvements and business growth: a single-question survey helped <a href="https://www.hotjar.com/customers/hubspot-academy/"><u>HubSpot Academy</u></a> boost sign-ups by 10%.</p><div class="sc-1h6crh2-0 ctAYiw next-image half-size"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:72.87066246056783%"></span><img alt="<#The open-ended Hotjar survey HubSpot Academy posed to its users" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="<#The open-ended Hotjar survey HubSpot Academy posed to its users" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="(min-width: 1000px) 946px, 100vw" srcSet="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=375&q=75 375w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=824&q=75 824w, /_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=946&q=75 946w" src="/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Flh3zuq09vnm2%2F2ENC9zwXwYzVao3RpAsff6%2Fd381ca978683e2cd7a253165d5053074%2FHubspot-Hotjar-4_ANGIEMY.width-750.png&w=946&q=75"/></noscript></span></div><div class="caption">The open-ended Hotjar survey HubSpot Academy posed to its users</div><p>If you’re using Hotjar, you can set up our <a href="https://www.hotjar.com/product/surveys/"><u>Surveys</u></a> tool to get instant user feedback on your website. Take a look at these <a href="https://www.hotjar.com/survey-templates/"><u>survey templates</u></a> and <a href="https://www.hotjar.com/blog/poll-examples/"><u>practical examples</u></a> to see how real companies use surveys to collect feedback, as well as this list of <a href="https://www.hotjar.com/blog/survey-questions/"><u>survey questions</u></a> to help you figure out the best questions to ask your users.</p></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-1msvl6g-0 dYnQAv"><div class="sc-bppd0a-0 iVDwa sc-1msvl6g-1 cvweeS"><p>I hadn’t used Hotjar Surveys in the past, but I thought it was worth a shot. I quickly set up a Hotjar on-site survey that same morning. I was surprised to find that by the end of the first day, I was already getting some of the answers I’d been digging for.</p></div><div class="sc-1msvl6g-2 hMAYFr">Eric Peters</div><div class="sc-1msvl6g-4 hrsyHH">Product Lead at HubSpot</div></div></div></div><div class="sc-113110s-0 sc-ulhoor-0 jDjEjm tzAow"><div class="sc-341qbk-0 sc-ulhoor-1 iEiGUx koyxRU"><div class="sc-ulhoor-2 fkItys"><div class="sc-ulhoor-3 kZBmex"><div class="sc-bppd0a-0 iVDwa sc-ulhoor-4 erukES"><p><b>💡Pro tip:</b> if you don’t have the time to devote to both user activity tracking <i>and</i> in-depth user feedback research, try Hotjar <a href="https://www.hotjar.com/product-ai-surveys/"><u>AI for Surveys</u></a>. In mere seconds, you can create a survey for any user activity tracking goal, then automatically generate a summary report that includes a suggested action plan. </p><p> </p></div><div class="sc-f34alj-5 eRABuG sc-ulhoor-5 fgbasm"><div class="sc-1luxaic-0 hOHbPc"></div></div></div></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx gfTTXT"><div class="sc-zylmo5-3 jHaYAX"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY dKtBBt">💭 Understand your users with Hotjar</h2><div class="sc-zylmo5-5 ncYBt"><div class="sc-bppd0a-0 iVDwa"><p>Use Hotjar to safely track user behavior and understand how people experience and interact with your website or app.</p></div></div><div class="sc-zylmo5-6 hiNNmc"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?hj_signup_step=1" target="_blank">Sign up now!</a></div></div></div><div class="sc-zylmo5-13 gWYKia"><img src="/images/orb-red.svg" alt=""/></div><div class="sc-zylmo5-14 sHEON"><img src="/images/orb-red.svg" alt=""/></div></div></div><div class="sc-113110s-0 sc-15lfwxq-0 jDjEjm ggYFac"><div id="62XEduHrrXx3an5jvluVqf" class="sc-341qbk-0 iEiGUx"><h2 class="sc-167aua0-2 sc-15lfwxq-1 kiAwCm eREeLz">FAQs</h2><div class="sc-15lfwxq-2 jPyyCB"><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">How do I track user behavior on a website?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>The easiest way to track user behavior on a website is to set up a popular analytics tool such as Google Analytics and Hotjar Heatmaps and Recordings.</p><p><a href="https://www.hotjar.com/website-tracking/how-to-track-user-activity/"></a></p></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">What can I track on a website?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>You can track three main types of user behavior on any website:</p><ul><li><p>Website traffic data, such as pageviews, bounce rate, and referral source</p></li><li><p>A visualization of where all users click, tap, move, and scroll on each page (with <a href="https://www.hotjar.com/heatmaps/">heatmaps</a>)</p></li><li><p>Individual user browsing sessions across multiple web pages (with <a href="https://www.hotjar.com/session-recordings/">session recordings</a>)</p></li></ul></div></div></div></div></div><div class="sc-15lfwxq-3 eXwHgO"><button class="sc-15lfwxq-4 bnDEIo"><h3 class="sc-15lfwxq-5 kJjHjF">How do I track user activity on an app?</h3><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 8L12 16L20 8" stroke="#323232" stroke-width="2"></path></svg></button><div aria-hidden="true" class="rah-static rah-static--height-zero " style="height:0;overflow:hidden"><div><div class="sc-15lfwxq-6 fTUgPP"><div class="sc-bppd0a-0 iVDwa"><p>You can track user activity on an SPA (single-page application) with popular tools like Google Analytics and Hotjar. Some monitoring tools, such as Google Analytics and Kissmetrics, can also track iOS and Android app activity.</p></div></div></div></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 sc-ijx967-0 iEiGUx iEwesZ"><a class="sc-ijx967-1 jNikBL" colorTheme="blossom" href="https://www.hotjar.com/website-tracking"><img src="/images/caret-left-black.svg" alt=""/><div class="sc-ijx967-3 hlhVhl"><h2 class="sc-ijx967-2 dKsOhE">Website tracking guide</h2><p>Previous chapter</p></div></a><a class="sc-ijx967-1 jNikBL" colorTheme="blossom" href="https://www.hotjar.com/website-tracking/tools"><div class="sc-ijx967-3 hrkTdA"><h2 class="sc-ijx967-2 dKsOhE">Tools</h2><p>Next chapter</p></div><img src="/images/caret-right-black.svg" alt=""/></a></div></div><div class="sc-1l17gvr-0 ipfMle"><button data-testid="on-this-page-button" class="sc-1l17gvr-1 clIDZi">On this page <svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path 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All rights reserved.</p></div><div class="sc-110qyy0-11 hHcNsV"><ul class="sc-110qyy0-9 eTMaTC"><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies">Cookie Info</a></li><li><a data-testid="cookie-settings-link" class="">Cookie Settings</a></li><li><a class="" href="https://www.hotjar.com/policies/do-not-track">Do Not Track</a></li></ul></div></div></div></div></footer></div></div><script>(function(w,d,s,l,i){w[l]=w[l]||[]; w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'}); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:''; j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl+''; f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-N4F4J3');</script><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"document":{"__typename":"GuideWrapper","sys":{"id":"7AfqI2sD54QXHAm5ohrnlf","publishedAt":"2024-04-15T09:26:56.525Z"},"slug":"website-tracking/how-to-track-user-activity","seo":{"metaTitle":"How to Track User Activity on Your Website [Steps, Tools, Examples]","metaDescription":" In this step-by-step guide, learn about tracking user activity on your website or app with free analytics tools (+ real website tracking examples).","noindex":null,"metaImage":{"url":"https://images.ctfassets.net/lh3zuq09vnm2/2gLKvsmUG0KvHHCNzyJnVy/55480b25e5e66b5a42e6231200bc0789/Website-tracking.png"}},"page":{"__typename":"Guide","sys":{"publishedAt":"2023-11-20T16:50:48.815Z"},"introText":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"User activity tracking is the process of monitoring, collecting, and analyzing visitor browsing behavior on a website or app.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The easiest and most popular way to start tracking website users is to set up Google Analytics (we'll show you how below). 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Create and configure your Google Analytics account","nodeType":"text"}],"nodeType":"heading-3"},{"data":{"target":{"sys":{"id":"2H9Mln4qXb8n4SW9McWbwP","type":"Link","linkType":"Asset"}}},"content":[],"nodeType":"embedded-asset-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"In 2020, Google launched a new version of ","nodeType":"text"},{"data":{"uri":"https://marketingplatform.google.com/about/analytics/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Google Analytics","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" called GA4 (this version replaced the older Universal Analytics version in July 2023).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s ","nodeType":"text"},{"data":{"uri":"https://support.google.com/analytics/answer/9304153"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"how to set up GA4","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"And here’s how to ","nodeType":"text"},{"data":{"uri":"https://support.google.com/analytics/answer/9744165"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"switch from Universal Analytics to GA4","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. 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