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menu-item-20726"><a href="https://www.formaseo.fr/contact/">Contact</a></li> <li id="menu-item-21240" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-21240"><a href="https://app.formaseo.fr">Connexion</a></li> </ul> </nav> <div id="et_mobile_nav_menu"> <div class="mobile_nav closed"> <span class="select_page">Sélectionner une page</span> <span class="mobile_menu_bar mobile_menu_bar_toggle"></span> </div> </div> </div>  </div>  </header>  <div data-rocket-location-hash="16bdc482463a7a38ce25ac0d2ace1efb" id="et-main-area"> <div data-rocket-location-hash="6410dfc7301ffdf919b0e2c3a072c835" id="main-content"> <article id="post-23117" class="post-23117 page type-page status-publish has-post-thumbnail hentry"> <div class="entry-content"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"> <div class="et_pb_section et_pb_section_0 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_3_5 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h1>Le content marketing au service du SEO</h1></div> </div><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Par<span> Thomas Cubel</span></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Intermédiaire • 16 Heures • 80 vidéos</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><span>Éliminez peu à peu votre dépendance à Google et développez votre marque à travers le web grâce au content marketing ! Découvrez les <strong>10 phases clés du cycle du content marketing</strong>, de la récupération de données à l’ajustement de vos campagnes, en passant par la production et la diffusion de vos contenus ! Préparez-vous à transformer votre approche SEO en fusionnant des contenus croustillants et une organisation infaillible.</span></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>--> Retour à <a href="https://www.formaseo.fr/formations-seo/"><span style="color: #f7146b;">toutes nos formations SEO</span></a></p> </div> </div> </div><div class="et_pb_column et_pb_column_2_5 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2> Formation SEO accessible<br />à partir de<span style="color: #0000ff; font-size: 35px;"> 399€</span></h2></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_center et_pb_button_alignment_tablet_left et_pb_button_alignment_phone_center et_pb_module "> <a id="cta-commande-haut-formation" class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="https://app.formaseo.fr/inscription/creation-compte" data-icon="$">Commander la formation</a> </div><div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_center et_pb_button_alignment_tablet_left et_pb_button_alignment_phone_center et_pb_module "> <a id="cta-financement-haut-formation" class="et_pb_button et_pb_button_1 et_pb_bg_layout_light" href="https://www.formaseo.fr/financement-formation-seo/" data-icon="$">Financer la formation</a> </div><div class="et_pb_module et_pb_divider et_pb_divider_0 et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_6 et_clickable et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "CreativeWorkSeries", "name": "Formation : Content Marketing au Service du SEO", "aggregateRating": { "ratingValue": "4.8", "bestRating": "5.0", "ratingCount": "8" } } </script></p> <div class="inline-block"><strong><span>+ 2 000 élèves formés avec Formaseo</span></strong></div> <div class="inline-block"><strong>Noté 4.8/5 </strong><span style="color: #ffcc00;">★<span style="font-size: 16px;">★</span><span style="font-size: 16px;">★</span><span style="font-size: 16px;">★</span><span style="font-size: 16px;">★</span></span></div></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Vidéo de présentation de la formation</h2></div> </div> </div> </div><div class="et_pb_row et_pb_row_2"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_video et_pb_video_0"> <div class="et_pb_video_box"><iframe loading="lazy" src="https://player.vimeo.com/video/932878502?dnt=1&app_id=122963" width="1080" height="608" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div> <div style="background-image:url(https://www.formaseo.fr/wp-content/uploads/2024/04/Le-Content-Marketing-au-Service-du-SEO.jpg)" class="et_pb_video_overlay"><div class="et_pb_video_overlay_hover"><a href="#" class="et_pb_video_play"></a></div></div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_0 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>Formation 100% finançable</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_1 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>Pédagogie adaptée & optimisée</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_2 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>100% E-LEARNING</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_3 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>Contenus mis à jour régulièrement</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_4 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>Un formateur disponible</p></div> </div> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_2 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_3"> <div class="et_pb_column et_pb_column_2_3 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Le comportement des utilisateurs change et le SEO aussi ! Dans un monde en pleine évolution et toujours plus concurrentiel, il est nécessaire de s’adapter. Aujourd’hui, la mise en place d’une <strong>bonne stratégie de content marketing est primordiale pour servir votre SEO</strong> et accroitre votre visibilité.</p> <p>Le SEO et le <strong><a href="https://www.formaseo.fr/content-marketing-tout-savoir-marketing-de-contenu/">Content Marketing</a></strong> vont de pair, l’un ne va plus sans l’autre. C’est ce que nous aborderons dans cette formation exclusive alliant théorie et pratique, en vous donnant toutes les clés pour mettre en place les meilleures stratégies à travers de nombreux exemples.</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Objectifs pédagogiques de la formation</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Cette formation a été pensée et réalisée afin de vous aider à :</p> <ul> <li>sortir de la mécanique parfois vicieuse du SEO</li> <li>vous former aux enjeux du content marketing (théorie et pratique)</li> <li>vous aider à construire une vraie marque qui fédère une communauté</li> </ul></div> </div><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Programme détaillé : 15 chapitres</h2></div> </div><div class="et_pb_module et_pb_accordion et_pb_accordion_0"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"> <h3 class="et_pb_toggle_title">1. Introduction (18' 48")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction à la formation</li> <li>Présentation de la formation</li> <li>Présentation du formateur</li> </ol> <p>+ QCM (10 questions)</p> <ul></ul></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">2. Rappels et opportunités du SEO (46' 35")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Définition et Pyramide du SEO</li> <li>Le processus du consultant</li> <li>État des lieux du métier de référenceur</li> <li>Opportunités du content marketing</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">3. Introduction au content marketing (29' 23")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction au content marketing</li> <li>Cycle du content marketing</li> <li>Faire le point sur son SEO</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">4. Phase 1 - Récupération et analyse de données (1h 45' 20")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction à la phase 1</li> <li>Brainstorming</li> <li>Personas</li> <li>Carte d’empathie</li> <li>Statistiques estimées</li> <li>Statistiques réelles</li> <li>Étude de la concurrence</li> <li>Stratégie SEO</li> <li>Autres outils</li> <li>Exemple pratique – Phase 1</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">5. Phase 2 - Objectifs, budgets et délais (41' 24")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction à la phase 2</li> <li>Objectifs</li> <li>Budgets</li> <li>Délais</li> <li>Création de la campagne</li> <li>Donner avant de recevoir</li> <li>Exemple pratique – Phase 2</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">6. Phase 3 - Supports, matières, et canaux (43' 23")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction de la phase 3</li> <li>Contenus utiles</li> <li>Supports</li> <li>Canaux</li> <li>Créer sa liste</li> <li>Exemple pratique – Phase 3</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">7. Phase 4 - Calendrier marketing (43' 39")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction de la phase 4</li> <li>Organiser son calendrier</li> <li>Outils pour réaliser son calendrier</li> <li>Fin du travail préliminaire</li> <li>Exemple pratique – Phase 4 </li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">8. Phase 5 - Production de contenus (3h 18' 06")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction à la phase 5</li> <li>Astuces de production</li> <li>Structures utiles de contenus</li> <li>Contenus textuels 1/2</li> <li>Contenus textuels 2/2</li> <li>Contenus images</li> <li>Contenus vidéos 1/2</li> <li>Contenus vidéos 2/2</li> <li>Contenus audios</li> <li>Contenus interactifs</li> <li>Exemple pratique – Phase 5</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_8 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">9. Phase 6 - Prédiffusion des contenus (20' 24")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Prédiffusion des contenus</li> <li>Exemple pratique – Phase 6</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_9 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">10. Phase 7 - Diffusion des contenus (1h 22' 45")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction de la phase 7</li> <li>Fonctionnement des réseaux sociaux</li> <li>Créer ses comptes</li> <li>Chauffer ses comptes</li> <li>Publier ses contenus</li> <li>Gérer ses comptes</li> <li>Exemples</li> <li>Exemple pratique – Phase 7</li> </ol></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_10 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">11. Phase 8 - Amplification des contenus (45' 52")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction à la phase 8</li> <li>Reposter ses contenus</li> <li>Demander des interactions</li> <li>Publicité</li> <li>Influenceurs</li> <li>A/B Testing</li> <li>Exemple pratique – Phase 8</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_11 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">12. Phase 9 - Suivi des campagnes (1h 00' 55")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Introduction à la phase 9</li> <li>Suivi de la production</li> <li>Statistiques générales</li> <li>Outil des réseaux</li> <li>Outils</li> <li>Exemple pratique – Phase 9</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_12 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">13. Phase 10 - Ajustement et recyclage des campagnes (17' 00")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Ajustements et recyclage des campagnes</li> <li>Exemple pratique – Phase 10</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_13 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">14. Réunir le content marketing et le SEO (3h 35' 33")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Réunir le content marketing et le SEO</li> <li>Interview Laurent Bourrelly – Consultant et formateur SEO</li> <li>Interview Sylvain Peyronnet – Spécialiste des algorithmes web</li> <li>Interview Camille Gillet – Storyteller et spécialiste de la marque</li> <li>Interview Baptiste Guiraud – Rédacteur SEO augmenté par IA & spécialiste de l’opérationnel</li> </ol> <p>+ QCM (10 questions)</p></div> </div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_14 et_pb_toggle_close"> <h3 class="et_pb_toggle_title">15. Conclusion (03' 28")</h3> <div class="et_pb_toggle_content clearfix"><ol> <li>Réunir le content marketing et le SEO</li> </ol> <p>+ QCM final (20 questions)</p></div> </div> </div><div class="et_pb_button_module_wrapper et_pb_button_2_wrapper et_pb_button_alignment_left et_pb_button_alignment_tablet_left et_pb_button_alignment_phone_center et_pb_module "> <a id="cta-programme" class="et_pb_button et_pb_button_2 et_pb_bg_layout_light" href="https://www.formaseo.fr/wp-content/uploads/2024/05/Programme-Content-Marketing-SEO.pdf" target="_blank" data-icon="$">Télécharger le programme</a> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Informations Pratiques</h2></div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_5 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>Niveau intermédiaire</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_6 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>16 heures</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_7 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>100% en ligne</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_8 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p>Finançable à 100%</p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_9 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap"><span class="et-waypoint et_pb_animation_off et_pb_animation_off_tablet et_pb_animation_off_phone et-pb-icon"></span></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><strong><a href="https://www.formaseo.fr/nos-formateurs-seo/thomas-cubel/">Thomas Cubel</a></strong></p></div> </div> </div> </div><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>A partir de</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>399 € HT</p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_3_wrapper et_pb_button_alignment_left et_pb_button_alignment_tablet_left et_pb_button_alignment_phone_center et_pb_module "> <a id="cta-commande-sidebar-formation" class="et_pb_button et_pb_button_3 et_pb_bg_layout_light" href="https://app.formaseo.fr/inscription/creation-compte" data-icon="$">Commander la formation</a> </div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Pré-requis</h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Aucun prérequis spécifique n’est requis dès lors que vous êtes curieux et que vous souhaitez développer la visibilité d’une marque. </p></div> </div><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Votre formateur</h3></div> </div><div class="et_pb_module et_pb_image et_pb_image_0"> <span class="et_pb_image_wrap "><img fetchpriority="high" decoding="async" width="605" height="605" src="https://www.formaseo.fr/wp-content/uploads/2024/04/thomas-cubel-formateur-SEO.jpg" alt="thomas-cubel" title="thomas-cubel-formateur-SEO" srcset="https://www.formaseo.fr/wp-content/uploads/2024/04/thomas-cubel-formateur-SEO.jpg 605w, https://www.formaseo.fr/wp-content/uploads/2024/04/thomas-cubel-formateur-SEO-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 605px, 100vw" class="wp-image-23133" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><strong>Thomas Cubel </strong>est un consultant et formateur SEO reconnu dans la communauté pour ses nombreuses contributions. </p></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_3 et_section_regular" > <div class="et_pb_row et_pb_row_4"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Pour qui est faite la formation Content Marketing au service du SEO ?</h2></div> </div><div class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>La <strong>formation « Content Marketing au service du SEO »</strong> est adressée aux responsables marketing, aux référenceurs, aux créateurs de contenus et à toute personne qui souhaite développer son audience. Vous êtes une marque, ou vous travaillez pour une marque et vous souhaitez booster votre visibilité, cette formation est faite pour vous ! </p></div> </div> </div> </div><div class="et_pb_row et_pb_row_5"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_blurb et_pb_blurb_10 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Directeur / Responsable de la communication externe et interne</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_11 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Directeur / Responsable marketing</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_12 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Chef de projet marketing et chef de marque</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_13 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Chef de projet Web</span></p></div> </div> </div> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_blurb et_pb_blurb_14 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Community manager ou consultant SEO</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_15 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Planneur stratégique</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_16 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Chef d’entreprise</span></p></div> </div> </div> </div><div class="et_pb_module et_pb_blurb et_pb_blurb_17 et_pb_text_align_left et_pb_blurb_position_left et_pb_bg_layout_light"> <div class="et_pb_blurb_content"> <div class="et_pb_main_blurb_image"><span class="et_pb_image_wrap et_pb_only_image_mode_wrap"><img loading="lazy" decoding="async" width="32" height="32" src="https://www.formaseo.fr/wp-content/uploads/2023/09/check.png" alt="" class="et-waypoint et_pb_animation_top et_pb_animation_top_tablet et_pb_animation_top_phone wp-image-20794" /></span></div> <div class="et_pb_blurb_container"> <div class="et_pb_blurb_description"><p><span>Toute personne intéressée par le content marketing</span></p></div> </div> </div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular" > <div class="et_pb_row et_pb_row_6"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h3>Vous avez des questions sur <br />la formation, le financement ?</h3></div> </div><div class="et_pb_module et_pb_text et_pb_text_22 et_pb_text_align_justified et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Thibaud, votre interlocuteur privilégié chez FormaSEO, se tient à votre disposition pour répondre à toutes vos questions sur la formation « Le content marketing au service du SEO » proposée par Thomas Cubel.</p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_4_wrapper et_pb_button_alignment_left et_pb_button_alignment_tablet_center et_pb_button_alignment_phone_center et_pb_module "> <a id="cta-contact-bas" class="et_pb_button et_pb_button_4 et_pb_bg_layout_light" href="https://www.formaseo.fr/contact/" data-icon="$">Contactez-nous</a> </div> </div><div class="et_pb_column et_pb_column_1_2 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_image et_pb_image_1"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="600" height="500" src="https://www.formaseo.fr/wp-content/uploads/2023/09/Thibaud-Formation-SEO.png" alt="Thibaud Formation SEO" title="Thibaud Formation SEO" srcset="https://www.formaseo.fr/wp-content/uploads/2023/09/Thibaud-Formation-SEO.png 600w, https://www.formaseo.fr/wp-content/uploads/2023/09/Thibaud-Formation-SEO-480x400.png 480w" sizes="auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" class="wp-image-20933" /></span> </div> </div> </div> </div><div class="et_pb_with_border et_pb_section et_pb_section_6 et_section_regular" > <div class="et_pb_row et_pb_row_7"> <div class="et_pb_column et_pb_column_1_3 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_image et_pb_image_2"> <span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="852" height="224" src="https://www.formaseo.fr/wp-content/uploads/2023/08/formaseo-abondance-poppins-1.png" alt="" title="formaseo-abondance-poppins (1)" srcset="https://www.formaseo.fr/wp-content/uploads/2023/08/formaseo-abondance-poppins-1.png 852w, https://www.formaseo.fr/wp-content/uploads/2023/08/formaseo-abondance-poppins-1-480x126.png 480w" sizes="auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 852px, 100vw" class="wp-image-20431" /></span> </div><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Les formations SEO 100% en ligne.</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_24 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Formaseo, c'est les meilleures formations SEO en ligne réunies sur une seule et même plateforme.</p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>A propos</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_26 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/contact/"><span style="color: #000000;">Contactez-nous</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/faq-formations-seo/"><span style="color: #000000;">FAQ</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/avis-formations-seo/"><span style="color: #000000;">Avis formations SEO</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_29 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/affiliation/"><span style="color: #000000;">Programme affiliation</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_30 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/mentions-legales/"><span style="color: #000000;">Mentions légales</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_31 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/conditions-generales-de-vente/"><span style="color: #000000;">CGV</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_32 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/donnees-personnelles/"><span style="color: #000000;">Politique de données personnelles</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_33 obflink-full et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.formaseo.fr/cookies/"><span style="color: #000000;">Politique de cookies</span></a></p></div> </div> </div><div class="et_pb_column et_pb_column_1_3 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_34 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Un site du réseau Abondance</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_35 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.abondance.com/"><span style="color: #000000;">Abondance</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_36 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://www.reacteur.com/"><span style="color: #000000;">Réacteur</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_37 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p><a href="https://alfieformation.fr/"><span style="color: #000000;">alfie formation</span></a></p></div> </div><div class="et_pb_module et_pb_text et_pb_text_38 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>E-mail</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_39 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><span style="color: #f7146b;;"><a href="mailto:contact@formaseo.fr" style="color: #008000;">contact@formaseo.fr</a></span></div> </div><div class="et_pb_module et_pb_text et_pb_text_40 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>Ressources</p></div> </div><div class="et_pb_module et_pb_text et_pb_text_41 et_pb_text_align_center 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