The Sales Leaders Digest

<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>The Sales Leaders Digest</title> <link rel="shortcut icon" href="https://info.cognism.com/hubfs/New%202022%20Theme/brand-logos/Cognism-Favicon.png"> <meta name="description" content="Looking for actionable tips on how to managing sales team, growing your MRR or just want more interviews with sales leaders? You're in the right place."> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600&display=swap" rel="stylesheet"> <meta name="viewport" content="width=device-width, initial-scale=1"> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Looking for actionable tips on how to managing sales team, growing your MRR or just want more interviews with sales leaders? You're in the right place."> <meta property="og:title" content="The Sales Leaders Digest"> <meta name="twitter:description" content="Looking for actionable tips on how to managing sales team, growing your MRR or just want more interviews with sales leaders? You're in the right place."> <meta name="twitter:title" content="The Sales Leaders Digest"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hubfs/hub_generated/template_assets/1/67907210153/1739524368528/template_main.min.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.css"> <link rel="stylesheet" type="text/css" href="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css"> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67906938422/1678446861438/cognism/css/theme-overrides.min.css"> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hubfs/hub_generated/module_assets/1/67906986008/1738660911466/module_custom-button-cta.min.css"> <link rel="stylesheet" href="/hs/hsstatic/cos-LanguageSwitcher/static-1.336/sass/LanguageSwitcher.css"> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/69272297622/1719240347005/module_69272297622_pardot-form-embed.min.css"> <style> #hs_cos_wrapper_module_17071373755233 .pardot-popup-form-button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/97577359006/1708081911439/module_97577359006_accordion.min.css"> <style> #hs_cos_wrapper_module_1707132049873 .text-white .accordion-tab { border-bottom-color:#fafafa; } </style> <style> #hs_cos_wrapper_dnd_area-module-8 .pardot-popup-form-button-wrapper { justify-content:center; text-align:CENTER; } </style> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/67907008927/1705919859035/module_67907008927_custom-icon.min.css"> <style> #hs_cos_wrapper_cta-section-custom-icon .custom-icon-wrapper { align-items:flex-start; justify-content:flex-start; } #hs_cos_wrapper_cta-section-custom-icon .custom-icon { width:43px; } </style> <link rel="stylesheet" href="https://info.cognism.com/hs-fs/hub/2340453/hub_generated/module_assets/68566110640/1647358270368/module_68566110640_footer-socials.min.css">  <style id="hs_editor_style" type="text/css"> .dnd_area-module-4-flexbox-positioning { display: -ms-flexbox !important; -ms-flex-direction: column !important; -ms-flex-align: start !important; -ms-flex-pack: start; display: flex !important; flex-direction: column !important; align-items: flex-start !important; justify-content: flex-start; } .dnd_area-module-4-flexbox-positioning > div { max-width: 100%; flex-shrink: 0 !important; } /* HubSpot Styles (default) */ .dnd_area-row-0-background-layers { background-image: linear-gradient(to bottom, rgba(250, 250, 250, 1), rgba(255, 255, 255, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .dnd_area-row-1-margin { margin-top: -10px !important; } .dnd_area-row-1-background-layers { background-image: linear-gradient(rgba(255, 255, 255, 1), rgba(255, 255, 255, 1)) !important; background-position: left top !important; background-size: auto !important; background-repeat: no-repeat !important; } .cell_1707137375523-padding { padding-left: 0px !important; padding-right: 0px !important; } .dnd_area-column-3-row-1-margin { margin-top: 50px !important; } /* HubSpot Styles (mobile) */ @media (max-width: 767px) { .dnd_area-module-4-hidden { display: none !important; } } </style>  <script> var _hsp = window._hsp = window._hsp || []; window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} var useGoogleConsentModeV2 = true; var waitForUpdateMillis = 1000; var hsLoadGtm = function loadGtm() { if(window._hsGtmLoadOnce) { return; } if (useGoogleConsentModeV2) { gtag('set','developer_id.dZTQ1Zm',true); gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'wait_for_update': waitForUpdateMillis }); _hsp.push(['useGoogleConsentModeV2']) } (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PV9XJGW'); window._hsGtmLoadOnce = true; }; _hsp.push(['addPrivacyConsentListener', function(consent){ if(consent.allowed || (consent.categories && consent.categories.analytics)){ hsLoadGtm(); } }]); </script>  <link rel="canonical" href="https://info.cognism.com/sales-leaders-digest">  <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"> <script type="text/javascript" id="vwoCode"> window._vwo_code || (function() { var account_id=967238, version=2.1, settings_tolerance=2000, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;transition:none !important;', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={nonce:v&&v.nonce,use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){if(performance.getEntriesByName('first-contentful-paint')[0]){return''}return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){if(!f){f=true;var t=d.getElementById('_vis_opt_path_hides');if(t)t.parentNode.removeChild(t);if(e)(new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e}},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript';if(e.src){t.src=e.src}else{t.text=e.text}v&&t.setAttribute('nonce',v.nonce);d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){var n=this.getSettings(),i=d.createElement('script'),r=this;t=t||{};if(n){i.textContent=n;d.getElementsByTagName('head')[0].appendChild(i);if(!w.VWO||VWO.caE){stT.removeItem(cK);r.load(e)}}else{var o=new XMLHttpRequest;o.open('GET',e,true);o.withCredentials=!t.dSC;o.responseType=t.responseType||'text';o.onload=function(){if(t.onloadCb){return t.onloadCb(o,e)}if(o.status===200||o.status===304){_vwo_code.addScript({text:o.responseText})}else{_vwo_code.finish('&e=loading_failure:'+e)}};o.onerror=function(){if(t.onerrorCb){return t.onerrorCb(e)}_vwo_code.finish('&e=loading_failure:'+e)};o.send()}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t;if(this.hide_element()!=='body'){t=d.createElement('style');var n=this.hide_element(),i=n?n+this.hide_element_style():'',r=d.getElementsByTagName('head')[0];t.setAttribute('id','_vis_opt_path_hides');v&&t.setAttribute('nonce',v.nonce);t.setAttribute('type','text/css');if(t.styleSheet)t.styleSheet.cssText=i;else t.appendChild(d.createTextNode(i));r.appendChild(t)}else{t=d.getElementsByTagName('head')[0];var i=d.createElement('div');i.style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;display: block !important;';i.setAttribute('id','_vis_opt_path_hides');i.classList.add('_vis_hide_layer');t.parentNode.insertBefore(i,t.nextSibling)}var o=window._vis_opt_url||d.URL,s='https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(o)+'&vn='+version;if(w.location.search.indexOf('_vwo_xhr')!==-1){this.addScript({src:s})}else{this.load(s+'&x=true')}}};w._vwo_code=code;code.init();})(); </script>   <script src="https://kit.fontawesome.com/66c3d57a16.js" crossorigin="anonymous"></script>  <script> window.dataLayer = window.dataLayer || []; </script>    <script type="text/javascript">(function() {var gs = document.createElement('script');gs.src = 'https://js.partnerstack.com/v1/';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_GtPVokOkbTY2vPgyhyYqOlqhhIR3VSfy'); if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})();</script>    <script> (function(g,e,o,t,a,r,ge,tl,y,s){ g.getElementsByTagName(o)[0].insertAdjacentHTML('afterbegin','<style id="georedirect1713281959032style">body{opacity:0.0 !important;}</style>'); s=function(){g.getElementById('georedirect1713281959032style').innerHTML='body{opacity:1.0 !important;}';}; t=g.getElementsByTagName(o)[0];y=g.createElement(e);y.async=true; y.src='https://g10498469755.co/gr?id=-NvbZ-F2Mzu4R1JtsSvs&refurl='+g.referrer+'&winurl='+encodeURIComponent(window.location); t.parentNode.insertBefore(y,t);y.onerror=function(){s()}; georedirect1713281959032loaded=function(redirect){var to=0;if(redirect){to=5000}; setTimeout(function(){s();},to)}; })(document,'script','head'); </script>  <script> (function(w,q){w['QualifiedObject']=q;w[q]=w[q]||function(){ (w[q].q=w[q].q||[]).push(arguments)};})(window,'qualified') </script> <script async src="https://js.qualified.com/qualified.js?token=5KE73Jag5LbR5m3T"></script> <script> qualified('handleEvents', function (name, data) { switch (name) { case 'Send LeanData BookIt URL': if (LDBookItChat.isLastActiveTab()) { const encodedURLParams = LDBookItChat.generateEncodedURLParamsQualified(data.field_values, data.field_values.leandata_bookit_chat_fields); const fieldValues = { leandata_bookit_log_id: LDBookItChat.getUniqueId() }; qualified('identify', fieldValues); LDBookItChat.startChatRouting(null, encodedURLParams); } break; } }) </script>   <script>qualified("handleEvents", function(name, data) { data.field_values.email && analytics.identify(null, { email: data.field_values.email }); analytics.track(name) });</script>   <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("5EN4M0HLMROM");}();</script>  <meta property="og:image" content="https://info.cognism.com/hubfs/Sales-newsletter-cta%20%281%29.png"> <meta property="og:image:width" content="688"> <meta property="og:image:height" content="264"> <meta name="twitter:image" content="https://info.cognism.com/hubfs/Sales-newsletter-cta%20%281%29.png"> <meta property="og:url" content="https://info.cognism.com/sales-leaders-digest"> <meta name="twitter:card" content="summary_large_image"> <meta http-equiv="content-language" content="en"> <link rel="alternate" hreflang="de" href="https://info.cognism.com/de/sales-newsletter"> <link rel="alternate" hreflang="en" href="https://info.cognism.com/sales-leaders-digest"> <script src="https://kit.fontawesome.com/619f2bd0bd.js" crossorigin="anonymous"></script>  <meta name="generator" content="HubSpot"></head> <body>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PV9XJGW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="body-wrapper hs-content-id-65133948271 hs-landing-page hs-page "> <div data-global-resource-path="cognism/templates/partials/header.html"> <header class="header "> <a href="#main-content" class="header__skip">Skip to content</a> <div class="header-inner"> <div class="logo-container"> <a href="https://www.cognism.com"> <svg class="logo-container__logo" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/brand/logo.svg" data-cache="disabled"></svg> </a> </div> <div class="menu-cta-wrapper"> <div class="mobile-menu-control__close"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/close-circle.svg" data-cache="disabled"></svg> </div> <div class="menu-container"> <div id="hs_cos_wrapper_mega-menu" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="mega-menu-wrapper"> <nav class="mega-menu-level-1"> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Platform </a> <div class="mega-menu-level-2 cols--3 has-cta"> <div class="mega-menu-level-2__column title-display- cols-3" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Use Cases </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/sales-leaders"> <div class="mega-menu-level-2__link-text"> Sales </div> <div class="mega-menu-level-2__link-sub-text"> Break performance records month-on-month </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/marketing-leaders"> <div class="mega-menu-level-2__link-text"> Marketing </div> <div class="mega-menu-level-2__link-sub-text"> Get highly targeted leads, on-demand </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/revenue-operations"> <div class="mega-menu-level-2__link-text"> GTM Ops </div> <div class="mega-menu-level-2__link-sub-text"> Move the needle on your team's potential </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/recruitment"> <div class="mega-menu-level-2__link-text"> Recruitment </div> <div class="mega-menu-level-2__link-sub-text"> Discover businesses with hiring needs, fast </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-3" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Products </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> <div class="mega-menu-level-2__link-sub-text"> Targeted list building </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/enrich"> <div class="mega-menu-level-2__link-text"> Enrich </div> <div class="mega-menu-level-2__link-sub-text"> List cleansing & enrichment </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/chrome-extension"> <div class="mega-menu-level-2__link-text"> Chrome Extension </div> <div class="mega-menu-level-2__link-sub-text"> Individual prospecting </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/intent-data"> <div class="mega-menu-level-2__link-text"> Intent Data </div> <div class="mega-menu-level-2__link-sub-text"> Find buyers searching for your solution today </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-technologies-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/integrations"> <div class="mega-menu-level-2__link-text"> Integrations </div> <div class="mega-menu-level-2__link-sub-text"> Connect your tech stack </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-3" style="min-width: 350px;"> <div class="mega-menu-level-2__column-title"> Why Cognism </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/why-sales-intelligence"> <div class="mega-menu-level-2__link-text"> Why Sales Intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/roi"> <div class="mega-menu-level-2__link-text"> ROI </div> </a> </div> </div> <div class="mega-menu-comparison-links-section"> <div class="mega-menu-level-2__column-title"> See How We Compare </div> <div class="mega-menu-comparison-links"> <a href="https://www.cognism.com/cognism-vs-zoominfo" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Zoominfo </a> <a href="https://www.cognism.com/cognism-vs-lusha" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Lusha </a> <a href="https://www.cognism.com/cognism-vs-apollo-io" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Apollo </a> <a href="https://www.cognism.com/alternatives" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Other Providers </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="https://www.cognism.com/our-data"> Data </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/our-data"> <div class="mega-menu-level-2__link-text"> About our data </div> <div class="mega-menu-level-2__link-sub-text"> Learn more about our data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/contact"> <div class="mega-menu-level-2__link-text"> Contact </div> <div class="mega-menu-level-2__link-sub-text"> Get through to everyone you want to reach </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/context"> <div class="mega-menu-level-2__link-text"> Context </div> <div class="mega-menu-level-2__link-sub-text"> Be relevant with a combination of fit and intent </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/compliance"> <div class="mega-menu-level-2__link-text"> Compliance </div> <div class="mega-menu-level-2__link-sub-text"> Connect with confidence </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Customers </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/case-studies"> <div class="mega-menu-level-2__link-text"> Case Studies </div> <div class="mega-menu-level-2__link-sub-text"> Learn why 3000+ companies use Cognism </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-reviews"> <div class="mega-menu-level-2__link-text"> Customer Reviews </div> <div class="mega-menu-level-2__link-sub-text"> What our customers say about us and the awards we've won </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-advocacy-programme"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> <div class="mega-menu-level-2__link-sub-text"> An advocacy programme that rewards customers for being champions </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Content Hub </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 460px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/resources"> <div class="mega-menu-level-2__link-text"> All Resources </div> <div class="mega-menu-level-2__link-sub-text"> Actionable resources for sales, marketing and revops professionals </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/blog"> Blog </a> <a href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> Books & Reports </a> <a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklist & Templates </a> <a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters"> Newsletters </a> <a href="https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts"> Podcasts </a> <a href="https://www.cognism.com/resource-items?type_id=69058372511&type_name=Webinars"> Webinars </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/diary-of-a-first-time-cmo"> Diary of a first-time CMO </a> <a href="https://www.cognism.com/fix-your-funnel"> Fix Your Funnel </a> <a href="https://www.cognism.com/the-revops-guide/chapter-1"> The RevOps Guide </a> <a href="https://www.cognism.com/revops-hub"> RevOps on Demand </a> <a href="https://www.cognism.com/sdr-zone"> SDR Zone </a> <a href="https://www.cognism.com/cold-calling-report-2025"> The State of Cold Calling Report 2025 </a> <a href="https://www.cognism.com/dg-playbook"> The Demand Gen Playbook Course </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 "> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Interactive Resources </div> <div class="mega-menu-level-2__link-sub-text"> Explore our interactive calculators and workflows </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Calculator </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 320px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-b7fca826-f689-4b87-a371-76a563c26c60"><span class="hs-cta-node hs-cta-b7fca826-f689-4b87-a371-76a563c26c60" id="hs-cta-b7fca826-f689-4b87-a371-76a563c26c60"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/b7fca826-f689-4b87-a371-76a563c26c60" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-b7fca826-f689-4b87-a371-76a563c26c60" style="border-width:0px;" height="596" width="488" src="https://no-cache.hubspot.com/cta/default/2340453/b7fca826-f689-4b87-a371-76a563c26c60.png" alt="New call-to-action"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, 'b7fca826-f689-4b87-a371-76a563c26c60', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Pricing </a> <div class="mega-menu-level-2 cols--1 "> <div class="mega-menu-level-2__column title-display-mobile cols-1" style="min-width: 300px;"> <div class="mega-menu-level-2__column-title"> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/pricing"> <div class="mega-menu-level-2__link-text"> Pricing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-faq-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/faq"> <div class="mega-menu-level-2__link-text"> FAQ </div> </a> </div> </div> </div> </div> </div> <div class="mega-menu-level-1__link"> <a href="" onclick="return false;"> Company </a> <div class="mega-menu-level-2 cols--2 has-cta"> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 250px;"> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/about-us"> <div class="mega-menu-level-2__link-text"> About Us </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-user-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/careers"> <div class="mega-menu-level-2__link-text"> Careers </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l3 no-subline"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l3" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/partners"> <div class="mega-menu-level-2__link-text"> Partnerships </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2" style="min-width: 370px;"> <div class="mega-menu-level-2__column-title"> CTA </div> <div class="mega-menu-level-2__cta "> <span id="hs_cos_wrapper_mega-menu_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span class="hs-cta-wrapper" id="hs-cta-wrapper-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><span class="hs-cta-node hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" id="hs-cta-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><a href="https://cta-redirect.hubspot.com/cta/redirect/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311"><img class="hs-cta-img" id="hs-cta-img-06a4da10-6a32-41cc-9a5f-9dfd4fa8c311" style="border-width:0px;" height="392" width="434" src="https://no-cache.hubspot.com/cta/default/2340453/06a4da10-6a32-41cc-9a5f-9dfd4fa8c311.png" alt="Book product tour"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2340453, '06a4da10-6a32-41cc-9a5f-9dfd4fa8c311', {"useNewLoader":"true","region":"na1"}); </script></span></span> </div> </div> </div> </div> </nav> </div> <div class="mobile-mega-menu-wrapper"> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Use Cases </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-sales-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/sales-leaders"> <div class="mega-menu-level-2__link-text"> Sales </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-marketing-conversation-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/marketing-leaders"> <div class="mega-menu-level-2__link-text"> Marketing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revops-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/revenue-operations"> <div class="mega-menu-level-2__link-text"> GTM Ops </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-suitcase-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/recruitment"> <div class="mega-menu-level-2__link-text"> Recruitment </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display- cols-2 "> <div class="mega-menu-level-2__column-title"> Products </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-search-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/prospector"> <div class="mega-menu-level-2__link-text"> Prospector </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-enhance-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/enrich"> <div class="mega-menu-level-2__link-text"> Enrich </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-chrome-extension-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/chrome-extension"> <div class="mega-menu-level-2__link-text"> Chrome Extension </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-pin-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/intent-data"> <div class="mega-menu-level-2__link-text"> Intent Data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-technologies-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/integrations"> <div class="mega-menu-level-2__link-text"> Integrations </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-both cols-2 mega-menu-level-2__column-with-comparison"> <div class="mega-menu-level-2__column-with-comparison-left-col"> <div class="mega-menu-level-2__column-title"> Why Cognism </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-flag-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/why-sales-intelligence"> <div class="mega-menu-level-2__link-text"> Why Sales Intelligence </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-revenue-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/roi"> <div class="mega-menu-level-2__link-text"> ROI </div> </a> </div> </div> </div> <div class="mega-menu-comparison-links-section"> <div class="mega-menu-level-2__column-title"> See How We Compare </div> <div class="mega-menu-comparison-links"> <a href="https://www.cognism.com/cognism-vs-zoominfo" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Zoominfo </a> <a href="https://www.cognism.com/cognism-vs-lusha" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Lusha </a> <a href="https://www.cognism.com/cognism-vs-apollo-io" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Apollo </a> <a href="https://www.cognism.com/alternatives" class="comparison-link" target="_blank" rel="noopener"> Cognism vs Other Providers </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Data </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-dashboard-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/our-data"> <div class="mega-menu-level-2__link-text"> About our data </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-phone-simple-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/contact"> <div class="mega-menu-level-2__link-text"> Contact </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-context-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/context"> <div class="mega-menu-level-2__link-text"> Context </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-compliance-security-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/compliance"> <div class="mega-menu-level-2__link-text"> Compliance </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> Success Stories </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/case-studies"> <div class="mega-menu-level-2__link-text"> Case Studies </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-awards-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-reviews"> <div class="mega-menu-level-2__link-text"> Customer Reviews </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-praise-raving-fans-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/customer-advocacy-programme"> <div class="mega-menu-level-2__link-text"> Cognism Champions </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 full-width-col "> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-edit-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/resources"> <div class="mega-menu-level-2__link-text"> All Resources </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/blog"> Blog </a> <a href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports"> Books & Reports </a> <a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates"> Checklist & Templates </a> <a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters"> Newsletters </a> <a href="https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts"> Podcasts </a> <a href="https://www.cognism.com/resource-items?type_id=69058372511&type_name=Webinars"> Webinars </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://www.cognism.com/diary-of-a-first-time-cmo"> Diary of a first-time CMO </a> <a href="https://www.cognism.com/fix-your-funnel"> Fix Your Funnel </a> <a href="https://www.cognism.com/the-revops-guide/chapter-1"> The RevOps Guide </a> <a href="https://www.cognism.com/revops-hub"> RevOps on Demand </a> <a href="https://www.cognism.com/sdr-zone"> SDR Zone </a> <a href="https://www.cognism.com/cold-calling-report-2025"> The State of Cold Calling Report 2025 </a> <a href="https://www.cognism.com/dg-playbook"> The Demand Gen Playbook Course </a> </div> </div> </div> <div class="mega-menu-level-2__column sub-column"> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-interactive-resources-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/interactive-resources"> <div class="mega-menu-level-2__link-text"> Interactive Resources </div> </a> </div> </div> <div class="mega-menu-level-3 link-l3"> <div class="mega-menu-level-3__column cols-2" style="margin-right: 60px;"> <a href="https://www.cognism.com/demo-centre"> Free Product Tours </a> <a href="https://www.cognism.com/en/roi-calculator"> ROI Calculator </a> </div> <div class="mega-menu-level-3__column cols-2"> <a href="https://info.cognism.com/tam-calculator"> TAM Calculator </a> <a href="https://www.cognism.com/cognism-signatures"> Cognism Signatures </a> </div> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> <div class="mega-menu-level-2__column title-display-mobile cols-2 "> <div class="mega-menu-level-2__column-title"> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-license-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/pricing"> <div class="mega-menu-level-2__link-text"> Pricing </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-faq-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/faq"> <div class="mega-menu-level-2__link-text"> FAQ </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 "> <div class="mega-menu-level-2__column-title"> Links </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-info-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/about-us"> <div class="mega-menu-level-2__link-text"> About Us </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-user-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/careers"> <div class="mega-menu-level-2__link-text"> Careers </div> </a> </div> </div> <div class="mega-menu-level-2__link-item link-l2"> <div class="mega-menu-level-2__icon"> <svg class="icon-size-l1" data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l2-connect-light.svg" data-cache="disabled"></svg> </div> <div class="mega-menu-level-2__link-wrapper"> <a href="https://www.cognism.com/partners"> <div class="mega-menu-level-2__link-text"> Partnerships </div> </a> </div> </div> </div> <div class="mega-menu-level-2__column title-display-none cols-2 hide-cta-column "> <div class="mega-menu-level-2__column-title"> CTA </div> </div> </div></div> </div> <div class="cta-container"> <div class="cta-1"> <div id="hs_cos_wrapper_cta-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-1 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-1" class="button-wrapper"> <div class="button-item"> <a href="https://app.cognism.com/auth/sign-in" class="button button-style background-transparent background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-plum_600 button-text-hover-white " target="_blank" rel="noopener"> Log in </a> </div> </div></div> </div> <div class="cta-2"> <div id="hs_cos_wrapper_cta-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-2 .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-2" class="button-wrapper"> <div class="button-item"> <a href="https://www.cognism.com/demo" class="button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Book a Demo </a> </div> </div></div> </div> <div class="header__language-switcher header--element"> <div class="header__language-switcher--label"> <div id="hs_cos_wrapper_language-switcher" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-language_switcher" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_language-switcher_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_language_switcher" style="" data-hs-cos-general-type="widget" data-hs-cos-type="language_switcher"><div class="lang_switcher_class"> <div class="globe_class" onclick=""> <ul class="lang_list_class"> <li> <a class="lang_switcher_link" data-language="en" lang="en" href="https://info.cognism.com/sales-leaders-digest">English</a> </li> <li> <a class="lang_switcher_link" data-language="de" lang="de" href="https://info.cognism.com/de/sales-newsletter">Deutsch</a> </li> </ul> </div> </div></span></div> </div> </div> </div> </div> <div class="mobile-menu-control"> <div class="mobile-menu-control__open"> <svg data-src="//2340453.fs1.hubspotusercontent-na1.net/hubfs/2340453/raw_assets/public/cognism/images/ui-elements/burger.svg" data-cache="disabled"></svg> </div> </div> </div> </header> </div> <div class="header__language-switcher header__search header--toggle header__navigation--toggle header__language-switcher--toggle header__search--toggle header__close--toggle header--element header--toggle " style="display:none;"></div> <main id="main-content" class="body-container-wrapper"> <div class="container-fluid body-container"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd_area-row-0-background-layers dnd-section dnd_area-row-0-background-gradient"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_dnd_area-module-2"></div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span7 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="7"> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd_area-module-4-flexbox-positioning dnd_area-module-4-hidden dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-4" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-linked_image widget-type-linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_dnd_area-module-4_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style="" data-hs-cos-general-type="widget" data-hs-cos-type="linked_image"><img src="https://info.cognism.com/hubfs/cognism-sales-digest-cta-3.png" class="hs-image-widget " style="max-width: 100%; height: auto;" alt="cognism-sales-digest-cta-3" title="cognism-sales-digest-cta-3" loading="lazy"></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd_area-column-3-row-1-margin dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-5" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_dnd_area-module-5_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h1><span style="font-size: 54px;">The latest in Sales, powered by Cognism</span>.</h1> <h5 style="font-weight: normal; font-size: 20px;"><span style="color: #6a67ff;">- A bi-weekly newsletter co-authored by our VP of Global Sales, Jonathon Illet, and VP of US Sales Frida Ottosson.</span></h5> <p>Every 2 weeks, they'll share the playbooks, tactics and learnings from managing a global sales team.</p> <p>Finish each issue in 3 minutes or less. No spam - value only. </p> <p> </p></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-cell cell_1707137375523-padding dnd-column" style="" data-widget-type="cell" data-x="7" data-w="5"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17071373755233" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="pardot-embed-wrapper-module_17071373755233"> <div class="pardot-embed-card"> <div class="card-title"> <div id="hs_cos_wrapper_module_17071373755233_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="title"><h5>Join 3,000 sales leaders today!</h5></div> </div> <iframe src="https://go.cognism.com/l/488621/2022-05-31/cs5q63" width="100%" height="500" type="text/html" frameborder="0" allowtransparency="true" style="border: 0"></iframe> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1707131989521" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_1707131989521_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3> </h3> <h2 style="font-size: 30px;"><span style="color: #000000;">A taster of what you can expect to see in your inbox every two weeks 👇 </span></h2></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1707132049873" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion-wrapper" id="module_1707132049873"> <div class="accordion-tabs_wrapper "> <div class="accordion-tabs"> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_1"> <h5>The Playbook to Late-Stage Deal Evaluation</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down1_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up2_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><p>Pipeline generation was down 47% last year, according to this <a href="https://www.ebsta.com/2023-b2b-sales-benchmarks/"><span>2023 report</span></a> by Ebsta and Pavillion. </p> <p>This means your managers have to be <strong>proactive</strong> rather than reactive, when evaluating deals at the later stage of the process. </p> <p>The key to success is keeping your process centralised. And a dashboard in Gong or Salesforce is the way to do this. </p> <p>Here’s a snapshot of the US dashboard, to give you perspective 👇</p> <p><img src="https://lh7-us.googleusercontent.com/sZNgvIW3uupZ-oeVC3PU0A5bbz8M0nXZ8ODwU_FrpOF4QSnJE5F-U41NOCCWjZFIG7eO2pN7mpcaeIausUBG3Uf-5DWLZ8TbKXWvbSFvPUuCtpQhsgOM3-PwcCwPE8ignzuIdRWHRvhJHAtAttDhPQY" width="694" height="333" loading="lazy" style="margin-left: auto; margin-right: auto; display: block;"></p> <ul> <li aria-level="1"><strong>Deal warnings</strong> → helps managers to understand what could be potential blockers. </li> <li aria-level="1"><strong>ACV vs Sales Headcount</strong> → helps determine if there’s an opportunity to sell more seats. </li> <li aria-level="1"><strong>Notes → </strong>Outline action items/next steps, such as:<br>  <ul> <li>Number of active stakeholders</li> <li>Buying champion(s).</li> <li>Budget holder.</li> <li>Signer.</li> <li>Decision criteria.</li> <li>Individuals/teams/regions that are on a trial.</li> </ul> </li> </ul> <p>The key thing to remember is that at this stage, the deal should pretty much be on track to close. It’s more about fine-tuning certain aspects or areas that could act as a delay to the outcome.</p> <p><strong>Bonus resources:</strong></p> <p style="font-size: 14px;"><a href="https://redefiningoutbound.captivate.fm/episode/redefining-outbound-ep-39">Stopping Revenue Leak and Slippery Deals with Shruti Kapoor, Head of International Business @Clari</a></p> <p style="font-size: 14px;"><a href="https://www.cognism.com/blog/sales-risk" rel="noopener" target="_blank">How to Identify Risky Sales Deals and Improve Pipeline</a></p></div> </div> </div> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_2"> <h5>How Are Your Seller's Working With Their Buying Champions? </h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down3_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up4_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><p>I want to kick off with a pretty alarming statistic:</p> <p>49% of businesses have seen an increase in the length of their sales cycles (according to a <a href="https://www.revopscoop.com/resources/download-the-2023-report-impact-of-economic-downturn-on-the-saas-industry"><span>report</span></a> from RevOps Co-Op).</p> <p>It’s a wake-up call that the processes and strategies within the sales process need to be revised and refined. More specifically, how sellers are working with buying champions. </p> <p>If sellers can’t equip individual(s) to sell internally, the deal can lose momentum pretty quickly. </p> <p>Here are 2 ways you can finetune the strategy towards buying champions for your team, right now. </p> <p>1️⃣ Reinforce your champion’s vested interest in a deal 💡</p> <p>In order to get the next yes in the sales process, tie the case back to the champion’s individual goal.</p> <p>Maybe there’s a promotion on the line or a big project that’s part of their deliverable for the year. Use this information and link it back to their personal stake in the deal. </p> <p>That’ll make things easier to get other internal stakeholders engaged. It becomes a need that will help the organisation hit a particular milestone.</p> <p>2️⃣ Make sure your champion is prepared </p> <p>It’s important to prepare - remember it’s a miracle if you can even secure thirty minutes. Your AEs have to make it count! </p> <p>It starts with covering even the most basic points with your champion. For example, ask your champion who will be on the call, and what their vested interest is. </p> <p>The champion also knows the personalities of the people joining the call. You’ll have some decision-makers that will be super direct and succinct, for example. </p> <p><strong>Bonus resources:</strong></p> <p><a href="https://www.cognism.com/blog/buying-champions" rel="noopener" target="_blank">The ultimate guide on working with buying champions</a></p> <p><a href="https://redefiningoutbound.captivate.fm/episode/redefining-outbound-ep-35" rel="noopener" target="_blank">The state of MEDDPICC with Gina Ruscio</a></p> <p><a href="https://redefiningoutbound.captivate.fm/episode/redefining-outbound-ep-21" rel="noopener" target="_blank">Working With Buying Champions with Nate Nasralla</a></p></div> </div> </div> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_3"> <h5>How I Identify Deals At Risk.</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down5_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up6_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><p>Today I’m going to share how I approach early-stage deal evaluation with my team through <strong>coaching office hours</strong>. </p> <p>Anyone can show up - it’s totally optional. </p> <p>The aim of these sessions is to coach reps that have brought in deals that are in the very early stages. For example, they’ve just had the first call, and that’s it. </p> <p>Besides the top-level information of who the rep is talking to and what they’re talking about, I want to get the rep to understand <strong><em>the value</em></strong><strong> </strong>of the deal. </p> <p>🗒️<strong>Note →</strong> This is paramount. Because if the rep can’t articulate the value in the deal, the buyer can’t either. </p> <p>In the sales cycle, so little time is spent with a buyer speaking with an AE 👇</p> <p style="text-align: center;"><img src="https://lh7-us.googleusercontent.com/Jzj0DoLR7SUToXWyrKDf8mDO3qUnf7R3KkDIKv5_dKzUmVK2Xzo3q1AsOXRPRcka5RJVEPagFaP4a-CcLtkYPULLi2trREFs6Z8uXJzecvfWJ6I7N9SsDJdPZ2vnvUl0Z4tCvQcSFJ5sKZr7zVvh1Vw" width="463" height="463" loading="lazy"></p> <p>If your buying champion can understand the value, they’ll be equipped to sell internally to other decision-makers. </p> <p>And once your rep has clarified the value, it’s about the next steps:</p> <ul> <li aria-level="1">Should we go ahead with a demo? ✅</li> <li aria-level="1">Who should we ask to attend the demo?  ✅</li> <li aria-level="1">Based on the information we have, what messaging are we going to use? ✅</li> </ul> <p style="text-align: center;"><strong>These next steps also act as a great exercise for reps to improve their discovery skills</strong></p> <p>My hope with these sessions is that the deals we lose - we lose them quicker. If reps are pursuing deals that aren’t going anywhere, it’s not an efficient use of their time. </p> <p>Plus, it means your reps can identify red flags on future deals, much quicker 🚩</p> <p>Bonus resources:</p> <p><a href="https://redefiningoutbound.captivate.fm/episode/redefining-outbound-ep-34" rel="noopener" target="_blank">Deal inspection using SPEE3D with Keith Weightman</a></p> <p><a href="/blueprint-forecasting" rel="noopener" target="_blank">Forecasting techniques and checklists</a></p></div> </div> </div> <div class="accordion-tab "> <label class="accordion-tab-label" for="item_4"> <h5>How I'm Fine-tuning My Hiring Plan in 2024</h5> <span class="open-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-down7_layer"><path d="M143 352.3L7 216.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.2 9.4-24.4 9.4-33.8 0z" /></g></svg></span> </span> <span class="close-icon text-plum-600"> <span id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="angle-up8_layer"><path d="M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z" /></g></svg></span> </span> </label> <div class="accordion-tab-content" style=""> <div id="hs_cos_wrapper_module_1707132049873_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="tab_content"><p>I thought I’d share my 3 focuses on how I’m going to achieve a better hiring and training process, in 2024 👇</p> <p>1️⃣ Hiring process structure </p> <p style="text-align: center;"><img src="https://lh7-us.googleusercontent.com/Yswa1uFTh5OTXwrwFYt1zEIyt3J2pchgUJ-4oJFH6tmoTJ7hmkJL5oC1YF2T7q4vNjdYAMU0MaMZvmJIYBN9o5ftt_59Qnsg9YgXVl5N73ep-LofYxyClvZeWJ5t2QCglnCNd4C8GDDs1Q9KSUqNmEc" width="624" height="144" loading="lazy"></p> <ul> <li aria-level="1">This process has enabled us to hire the very best reps out there. </li> <li aria-level="1">In this day and age, multithreading has become a vital skill for many sales reps.</li> <li aria-level="1">Especially if you’re going after an ENT company - there’s just no way around it anymore other than to multithread 🧵</li> <li aria-level="1">Being able to test this skill upfront is important. </li> </ul> <p>2️⃣ Qualities & traits</p> <p>During the mock discovery call, these are the characteristics I’m looking out for:</p> <p style="text-align: center;"><span style="font-size: 11px;"><img src="https://lh7-us.googleusercontent.com/OdI9My-YuqEzw-FX3dGw97IpSILRGwZPGK19-YriUVv29mqX2eustS7KMAAKXkOHvAlGa0mjT-2UAQLsGVXXXfP_kdyp83_h-mpIvWrit8XqXAvWwObbys2OhwKtt7DbHRcYJYlPVAAjHqbJ9UHQQmw" width="624" height="165" loading="lazy"></span></p> <p>For example: Is a candidate asking whether the problem they’re faced with is going to impact the ability to hit a quarterly target? </p> <p>3️⃣ Investing in an in-house sales trainer </p> <ul> <li aria-level="1">We’ve decided to invest in a sales trainer, meaning that our strategy can have a clear 🆚 a scattered approach.</li> <li aria-level="1">It means we can plan on a monthly/quarterly basis, as opposed to a last-minute weekly basis. </li> <li aria-level="1">There’s a clear set of outcomes for the reps in terms of their training 🎯</li> </ul> <p>And there you go - a sneak peek into part of my roadmap for hiring and ramping reps fast - in 2024! </p> <p><strong>Bonus resources:</strong></p> <p style="font-size: 14px;"><a href="https://redefiningoutbound.captivate.fm/episode/redefining-outbound-ep-19" rel="noopener" target="_blank">The Importance of High-Impact Coaching with Gabrielle Blackwell</a></p> <p style="font-size: 14px;"><a href="https://redefiningoutbound.captivate.fm/episode/redefining-outbound-ep-32">Building Coaching Plans With Alli MacManus, Global Revenue Enablement Manager at Demandbase</a></p></div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd_area-row-1-background-color dnd-section dnd_area-row-1-margin dnd_area-row-1-background-layers"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_170713732284210" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_170713732284210_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2 style="text-align: center; font-size: 34px;"><span style="color: #000000;">The Sales Leader's Digest is read by <span style="font-weight: bold;">3000+ Sales Leaders</span> every month.</span></h2> <p style="text-align: center;"><span style="color: #000000;">Subscribe today to receive insights into onboarding plans, pipeline reviews and everything in between. </span></p></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-8" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="pardot-embed-wrapper-dnd_area_module_8"> <div class="pardot-popup-form-button-wrapper"> <a href="#pardot-form-popup-dnd_area-module-8" class="open-modal button button-style background-plum_600 background-hover-transparent border-plum_600 border-hover-plum_600 button-text-white button-text-hover-plum_600 "> Subscribe </a> </div> <div id="pardot-form-popup-dnd_area-module-8" class="modal"> <div class="card-title"> <div id="hs_cos_wrapper_dnd_area-module-8_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="title"><h5>Join 3,000 sales leaders today!</h5></div> </div> <iframe src="https://go.cognism.com/l/488621/2022-05-31/cs5q63" width="100%" height="500" type="text/html" frameborder="0" allowtransparency="true" style="border: 0"></iframe> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <div data-global-resource-path="cognism/templates/partials/footer.html"><footer class="footer"> <div class="container-fluid footer__inner"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 footer-row-0-vertical-alignment dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell footer-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-custom-icon" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="custom-icon-wrapper"> <svg class="custom-icon icon-size-l3" data-src="https://fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/icons/l3-envelope-dark.svg" data-cache="disabled"></svg> </div></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_cta-section-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Advice from our network of experts, straight to your inbox</h4> <p>Subscribe to our newsletter today</p></span></div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_cta-section-custom-button-cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> #hs_cos_wrapper_cta-section-custom-button-cta .button-wrapper { justify-content:flex-start; text-align:LEFT; } </style> <div id="button-cta-section-custom-button-cta" class="button-wrapper"> <div class="button-item"> <a href="https://info.cognism.com/newsletters" class="button button-style background-plum_600 background-hover-plum_600 border-plum_600 border-hover-plum_600 button-text-white button-text-hover-white with-arrow arrow-right-side arrow-right"> Sign up </a> </div> </div></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section"> <div class="row-fluid "> <div class="span9 widget-span widget-type-cell footer-column-5-padding dnd-column" style="padding-right: 16px;" data-widget-type="cell" data-x="0" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_contact-row-title-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-title-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Helping you build more meaningful connections</h2></span></div> </div> </div> </div> <div class="span3 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-7 footer-column-7-row-0-margin dnd-row"> <div class="row-fluid "> <div id="hs_cos_wrapper_contact-row-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_contact-row-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="footer__multi-column-menu"> <div class="footer__multi-column-menu-left"> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_product-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_product-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Product</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-product" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-product_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-product_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574410366" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/prospector" role="menuitem">Prospector</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/enrich" role="menuitem">Enrich</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/chrome-extension" role="menuitem">Chrome Extension</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/intent-data" role="menuitem">Intent Data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/integrations" role="menuitem">Integrations</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/pricing" role="menuitem">Pricing</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/faq" role="menuitem">FAQ</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/compare-cognism-and-kaspr" role="menuitem">Compare Cognism and Kaspr</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_use-cases-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_use-cases-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Use Cases</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-use-cases" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-use-cases_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-use-cases_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574365050" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/sales-leaders" role="menuitem">Sales</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/marketing-leaders" role="menuitem">Marketing</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/revenue-operations" role="menuitem">GTM Ops</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/recruitment" role="menuitem">Recruitment</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_why-cognism-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_why-cognism-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Company</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-cognism" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-cognism_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-cognism_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68575165289" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/about-us" role="menuitem">About</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/careers" role="menuitem">Careers</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/jobs" role="menuitem">Job Vacancies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/partners" role="menuitem">Partnerships</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_company-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_company-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Customers</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-company" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-company_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-company_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574101320" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/case-studies" role="menuitem">Case Studies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/customer-reviews" role="menuitem">Customer Reviews</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/customer-advocacy-programme" role="menuitem">Cognism Champions</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_customers-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_customers-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Data</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-customers" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-customers_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-customers_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574410421" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/our-data" role="menuitem">About our data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/contact" role="menuitem">Contact</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/context" role="menuitem">Context</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/compliance" role="menuitem">Compliance</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/security" role="menuitem">Security</a></li> </ul> </div></span></div> </div> <div class="footer__multi-column-menu-left--menu"> <div id="hs_cos_wrapper_data-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_data-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Your Data</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-why-data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-why-data_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-why-data_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="76912309789" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem" target="_blank" rel="noopener">Opt Out</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://cognism.privacy.saymine.io/cognism" role="menuitem">Do not sell my data</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/contact-us" role="menuitem">Contact Us</a></li> </ul> </div></span></div> </div> </div> <div class="footer__multi-column-menu-right"> <div id="hs_cos_wrapper_content-hub-menu-title" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_content-hub-menu-title_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p><strong>Content Hub</strong></p></span></div> <div id="hs_cos_wrapper_navigation-footer-content-hub" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-content-hub_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-content-hub_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-vertical" role="navigation" data-sitemap-name="default" data-menu-id="68574261385" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resources" role="menuitem">All Resources</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372507&type_name=Books%20%26%20Reports" role="menuitem">Books & Reports</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372508&type_name=Checklists%20%26%20Templates" role="menuitem">Checklists & Templates</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372509&type_name=Newsletters" role="menuitem">Newsletters</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts" role="menuitem">Podcasts</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/resource-items?type_id=69058372511&type_name=Webinars" role="menuitem">Webinars</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/interactive-resources" role="menuitem">Interactive Resources</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/demo-centre" role="menuitem">Free Product Tours</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/sdr-zone" role="menuitem">SDR Zone</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/dg-playbook" role="menuitem">The Demand Gen Playbook Course</a></li> </ul> </div></span></div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-section footer-row-3-vertical-alignment"> <div class="row-fluid "> <div class="footer__socials-and-copyright"> <div class="footer__socials-and-copyright-column-1"> <div id="hs_cos_wrapper_footer-socials" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="footer-socials-wrapper"> <a href="https://www.linkedin.com/company/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/linkedin-circle.svg" data-cache="disabled"></svg> </a> <a href="https://twitter.com/Cognism" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/twitter-square.svg" data-cache="disabled"></svg> </a> <a href="https://www.youtube.com/channel/UCyCj5T9mGC-9uPRnVaqA-dQ" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/youtube-circle.svg" data-cache="disabled"></svg> </a> <a href="https://www.facebook.com/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/facebook-circle.svg" data-cache="disabled"></svg> </a> <a href="https://www.instagram.com/cognism/" target="_blank" rel="noopener"> <svg data-src="//fs.hubspotusercontent00.net/hubfs/2340453/raw_assets/public/cognism/images/socials/instagram-square.svg" data-cache="disabled"></svg> </a> </div></div> </div> <div class="footer__socials-and-copyright-column-2"> <div id="hs_cos_wrapper_navigation-footer-legals" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <span id="hs_cos_wrapper_navigation-footer-legals_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_navigation-footer-legals_" class="hs-menu-wrapper active-branch no-flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="default" data-menu-id="68575165446" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/en/privacy-policy" role="menuitem">Privacy</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/cookie-policy" role="menuitem">Cookies</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://go.cognism.com/emailPreference/e/epc/488621/B6PAL-hpWeJvkLrEL6salHvlnn-Fjo3gJK1G6rOc_RI/1174" role="menuitem" target="_blank" rel="noopener">Manage Preferences</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/terms-of-website-use" role="menuitem">Terms of Website Use</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.cognism.com/modern-slavery-statement" role="menuitem">Modern Slavery Statement</a></li> </ul> </div></span></div> </div> <div class="footer__socials-and-copyright-column-3"> <div id="hs_cos_wrapper_copyright-section-rich-text" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_copyright-section-rich-text_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="footer-copyright"> <p>2025 COGNISM LIMITED. All rights reserved.</p> </div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> <a id="to-top" aria-label="Back to top" href="#" class="mobile-disabled" role="link"><i role="presentation" class="fa fa-angle-up"></i></a> </footer></div> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://consent.cookiefirst.com/sites/info.cognism.com-43aff0de-b801-44b5-a7aa-39ccbcfa15f2/consent.js"></script> <script src="//code.jquery.com/jquery-3.6.0.min.js" integrity="sha256-/xUj+3OJU5yExlq6GSYGSHk7tPXikynS7ogEvDej/m4=" crossorigin="anonymous"></script> <script src="https://info.cognism.com/hs-fs/hub/2340453/hub_generated/template_assets/67906986029/1730119139359/cognism/js/main.min.js"></script> <script type="text/javascript" src="https://unpkg.com/external-svg-loader@1.3.1/svg-loader.min.js" async></script> <script src="//cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js"></script> <script type="text/javascript" src="//cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/gsap.min.js"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.8.0/ScrollTrigger.min.js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.12.5/ScrollToPlugin.min.js" integrity="sha512-1PKqXBz2ju2JcAerHKL0ldg0PT/1vr3LghYAtc59+9xy8e19QEtaNUyt1gprouyWnpOPqNJjL4gXMRMEpHYyLQ==" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script src="//cdnjs.cloudflare.com/ajax/libs/gsap/3.9.1/MotionPathPlugin.min.js"></script> <script id="cf-consent"> var loadSbjs = () => { let cbjsScriptSrc = "//cdn2.hubspot.net/hub/2340453/hub_generated/template_assets/73081505095/1653556713569/cognism/lib/sourcebuster.min.js" let cbjsScript = document.createElement('script') cbjsScript.setAttribute('id', 'cbjs-script') cbjsScript.setAttribute('src', cbjsScriptSrc) document.head.appendChild(cbjsScript) cbjsScript.addEventListener("load", () => { // Initialise sourcebuster scripts sbjs.init({ domain: { host: 'cognism.com', isolate: false, }, organics: [ { host: 'cognism.com', param: 'last_touch_campaign_id', display: 'last_touch_campaign_id' }, { host: 'cognism.com', param: 'GCLID', display: 'GCLID' }, { host: 'cognism.com', param: 'gspk', display: 'gspk' }, { host: 'cognism.com', param: 'gsxid', display: 'gsxid' } ] }); }) } var removeSbjsCookies = () => { let cookieNames = document.cookie.split(/=[^;]*(?:;\s*|$)/) let sbjsCookies = cookieNames.filter(elem => elem.includes("sbjs")) if (sbjsCookies.length > 0) { sbjsCookies.forEach(resetCookie); } } function resetCookie(cookie) { document.cookie = cookie + '=; Max-Age=0; path=/; domain=cognism.com'; } window.addEventListener("cf_init", () => { const acceptedCategories = window.CookieFirst.consent if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } else { removeSbjsCookies() } }) window.addEventListener("cf_consent", (event) => { var acceptedCategories = event.detail || null; if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } else { removeSbjsCookies() } }) window.addEventListener("cf_consent_loaded", (event) => { var acceptedCategories = event.detail || null; if (acceptedCategories !== null) { if (acceptedCategories.performance) { loadSbjs() } else { removeSbjsCookies() } } }) </script> <script> function setCookie(cookie_name, cookie_value, cookie_domain, cookie_expiry_days) { let date = new Date(); date.setTime(date.getTime() + (cookie_expiry_days * 24 * 60 * 60 * 1000)); let cookie_expiry_date = date.toGMTString(); document.cookie = cookie_name + "=" + cookie_value + ";domain=" + cookie_domain + ";path=/;expires=" + cookie_expiry_date; } </script> <script id="gclid-cookies"> // Check for gclid parameter and add to cookie let gclid_query_param = ""; if (gclid_query_param) { setCookie("gclid", gclid_query_param, ".cognism.com", 30); } else { } </script> <script id="linkedin-conversion-cookies"> // Check for li_fat_id parameter and add to cookie let li_fat_id_query_param = ""; if (li_fat_id_query_param) { setCookie("li_fat_id", li_fat_id_query_param, ".cognism.com", 30); } else { } </script> <script> $('.mobile-menu-control__open').click(function () { $('.menu-cta-wrapper').addClass('mobile-open'); $('body').addClass('no-scroll'); }); $('.mobile-menu-control__close').click(function () { $('.menu-cta-wrapper').removeClass('mobile-open'); $('body').removeClass('no-scroll'); }); </script> <script> let $row_dnd_area_module_2 = $("#module_dnd_area-module-2").closest(".dnd-section"); $row_dnd_area_module_2.addClass("pt64"); $("#module_dnd_area-module-2").closest('.dnd-module').css('min-height', 0); $("#module_dnd_area-module-2").closest('.dnd-row').css('display', 'none'); </script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/iframe-resizer/4.2.11/iframeResizer.min.js"></script> <script> /* Resize the Pardot embed iframe */ iFrameResize({ log: false, checkOrigin: false }, '#pardot-embed-wrapper-module_17071373755233 iframe'); /* Add the gclid to the iframe link */ function appendParameter(gclid_value) { let gclid_params = ""; let pardot_iframe_gclid = $('#pardot-embed-wrapper-module_17071373755233 iframe'); let iframe_src = $(pardot_iframe_gclid).attr("src"); if (iframe_src.includes('?')) { gclid_params = "&gclid=" + gclid_value + "&GCLID=" + gclid_value; } else { gclid_params = "?gclid=" + gclid_value + "&GCLID=" + gclid_value; } $(pardot_iframe_gclid).attr("src", $(pardot_iframe_gclid).attr("src") + gclid_params); } /* Add the gclid to the iframe link */ function appendLinkedInParameter(li_fat_id_value) { let li_fat_id_params = ""; let li_fat_id_iframe_gclid = $('#pardot-embed-wrapper-module_17071373755233 iframe'); let iframe_src_3 = $(li_fat_id_iframe_gclid).attr("src"); if (iframe_src_3.includes('?')) { li_fat_id_params = "&li_fat_id=" + li_fat_id_value; } else { li_fat_id_params = "?li_fat_id=" + li_fat_id_value; } $(li_fat_id_iframe_gclid).attr("src", $(li_fat_id_iframe_gclid).attr("src") + li_fat_id_params); } /* Get the gclid cookie and add to the iframe URL */ setTimeout(function () { let gclid_query_param = ""; let gclid_cookie_value = ''; let li_fat_id_query_param = ""; let li_fat_id_cookie_value = ''; if (gclid_query_param) { appendParameter(gclid_query_param); } else if (gclid_cookie_value) { appendParameter(gclid_cookie_value); } else { } if (li_fat_id_query_param) { appendLinkedInParameter(li_fat_id_query_param); } else if (li_fat_id_cookie_value) { appendLinkedInParameter(li_fat_id_cookie_value); } else { } }, 3000); /* Process the cookie element to find the custom 'last_touch_campaign_id' item */ function parse_params(params, item_to_match) { let tmp_data = params.split("|||"); let tmp_params = tmp_data[1].split("?") let parsed_params = new URLSearchParams(tmp_params[1]); return parsed_params.get(item_to_match); } function processSourceBuster() { if (sbjs.get.current.typ) { /* Get the current UTM tracking from sourcebuster */ let utm_type_current = sbjs.get.current.typ.replace(/[]/g, ""); let utm_source_current = sbjs.get.current.src.replace(/[]/g, ""); let utm_medium_current = sbjs.get.current.mdm.replace(/[]/g, ""); let utm_campaign_current = sbjs.get.current.cmp.replace(/[]/g, ""); let utm_content_current = sbjs.get.current.cnt.replace(/[]/g, ""); let utm_term_current = sbjs.get.current.trm.replace(/[]/g, ""); let last_touch_campaign_id = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'last_touch_campaign_id'); /* Get the first UTM tracking from sourcebuster */ let utm_type_first = sbjs.get.first.typ.replace(/[]/g, ""); let utm_source_first = sbjs.get.first.src.replace(/[]/g, ""); let utm_medium_first = sbjs.get.first.mdm.replace(/[]/g, ""); let utm_campaign_first = sbjs.get.first.cmp.replace(/[]/g, ""); let utm_content_first = sbjs.get.first.cnt.replace(/[]/g, ""); let utm_term_first = sbjs.get.first.trm.replace(/[]/g, ""); let first_touch_campaign_id = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_first_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'last_touch_campaign_id'); /* Get the Partnerstack gspk and gsxid tracking from sourcebuster */ let gspk = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gspk'); let gsxid = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gsxid'); /* Get the GCLID from the URL params */ /* let gclid = ''; */ /* let gclid = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gclid'); */ /* Build the UTM params to append to the iframe src url */ let pardot_utm_params = 'gspk=' + gspk + '&gsxid=' + gsxid + '&Last_UTM_Type=' + utm_type_current + '&Last_UTM_Source=' + utm_source_current + '&Last_UTM_Medium=' + utm_medium_current + '&Last_UTM_Campaign=' + utm_campaign_current + '&Last_UTM_Content=' + utm_content_current + '&Last_UTM_Term=' + utm_term_current + '&First_UTM_Type=' + utm_type_first + '&First_UTM_Source=' + utm_source_first + '&First_UTM_Medium=' + utm_medium_first + '&First_UTM_Campaign=' + utm_campaign_first + '&First_UTM_Content=' + utm_content_first + '&First_UTM_Term=' + utm_term_first + '&First_Touch_Campaign_ID=' + first_touch_campaign_id + '&Last_Touch_Campaign_ID=' + last_touch_campaign_id; /* Add the UTM params to the iframe src */ let pardot_iframe = $('#pardot-embed-wrapper-module_17071373755233 iframe'); let iframe_src_2 = $(pardot_iframe).attr("src"); let final_param_join = "?"; if (iframe_src_2.includes('?')) { final_param_join = "&"; } $(pardot_iframe).attr("src", $(pardot_iframe).attr("src") + final_param_join + pardot_utm_params); } } var waitForScript = () => { return new Promise(resolve => { if (document.getElementById('cbjs-script')) { return resolve(document.getElementById('cbjs-script')) } const observer = new MutationObserver(() => { if (document.getElementById('cbjs-script')) { resolve(document.getElementById('cbjs-script')); observer.disconnect(); } }); observer.observe(document.body, { childList: true, subtree: true }); } ) } // Run the SourceBuster code waitForScript().then((elem) => { elem.addEventListener("load", () => { processSourceBuster(); }) }) </script> <script> $("#module_1707132049873 .accordion-tab").on("click", function () { if ($(this).hasClass('active')) { $(this).removeClass('active'); $(this).find('.accordion-tab-content').slideUp(); } else { if ($(this).hasClass('only-tab-active')) { $("#module_1707132049873 .accordion-tab").removeClass('active'); $("#module_1707132049873 .accordion-tab .accordion-tab-content").slideUp(); } $(this).addClass('active'); $(this).find('.accordion-tab-content').slideDown(); } }); </script> <script type="text/javascript" src="https://cdnjs.cloudflare.com/ajax/libs/iframe-resizer/4.2.11/iframeResizer.min.js"></script> <script> /* Resize the Pardot embed iframe */ iFrameResize({ log: false, checkOrigin: false }, '#pardot-embed-wrapper-dnd_area_module_8 iframe'); /* Add the gclid to the iframe link */ function appendParameter(gclid_value) { let gclid_params = ""; let pardot_iframe_gclid = $('#pardot-embed-wrapper-dnd_area_module_8 iframe'); let iframe_src = $(pardot_iframe_gclid).attr("src"); if (iframe_src.includes('?')) { gclid_params = "&gclid=" + gclid_value + "&GCLID=" + gclid_value; } else { gclid_params = "?gclid=" + gclid_value + "&GCLID=" + gclid_value; } $(pardot_iframe_gclid).attr("src", $(pardot_iframe_gclid).attr("src") + gclid_params); } /* Add the gclid to the iframe link */ function appendLinkedInParameter(li_fat_id_value) { let li_fat_id_params = ""; let li_fat_id_iframe_gclid = $('#pardot-embed-wrapper-dnd_area_module_8 iframe'); let iframe_src_3 = $(li_fat_id_iframe_gclid).attr("src"); if (iframe_src_3.includes('?')) { li_fat_id_params = "&li_fat_id=" + li_fat_id_value; } else { li_fat_id_params = "?li_fat_id=" + li_fat_id_value; } $(li_fat_id_iframe_gclid).attr("src", $(li_fat_id_iframe_gclid).attr("src") + li_fat_id_params); } /* Get the gclid cookie and add to the iframe URL */ setTimeout(function () { let gclid_query_param = ""; let gclid_cookie_value = ''; let li_fat_id_query_param = ""; let li_fat_id_cookie_value = ''; if (gclid_query_param) { appendParameter(gclid_query_param); } else if (gclid_cookie_value) { appendParameter(gclid_cookie_value); } else { } if (li_fat_id_query_param) { appendLinkedInParameter(li_fat_id_query_param); } else if (li_fat_id_cookie_value) { appendLinkedInParameter(li_fat_id_cookie_value); } else { } }, 3000); /* Process the cookie element to find the custom 'last_touch_campaign_id' item */ function parse_params(params, item_to_match) { let tmp_data = params.split("|||"); let tmp_params = tmp_data[1].split("?") let parsed_params = new URLSearchParams(tmp_params[1]); return parsed_params.get(item_to_match); } function processSourceBuster() { if (sbjs.get.current.typ) { /* Get the current UTM tracking from sourcebuster */ let utm_type_current = sbjs.get.current.typ.replace(/[]/g, ""); let utm_source_current = sbjs.get.current.src.replace(/[]/g, ""); let utm_medium_current = sbjs.get.current.mdm.replace(/[]/g, ""); let utm_campaign_current = sbjs.get.current.cmp.replace(/[]/g, ""); let utm_content_current = sbjs.get.current.cnt.replace(/[]/g, ""); let utm_term_current = sbjs.get.current.trm.replace(/[]/g, ""); let last_touch_campaign_id = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'last_touch_campaign_id'); /* Get the first UTM tracking from sourcebuster */ let utm_type_first = sbjs.get.first.typ.replace(/[]/g, ""); let utm_source_first = sbjs.get.first.src.replace(/[]/g, ""); let utm_medium_first = sbjs.get.first.mdm.replace(/[]/g, ""); let utm_campaign_first = sbjs.get.first.cmp.replace(/[]/g, ""); let utm_content_first = sbjs.get.first.cnt.replace(/[]/g, ""); let utm_term_first = sbjs.get.first.trm.replace(/[]/g, ""); let first_touch_campaign_id = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_first_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'last_touch_campaign_id'); /* Get the Partnerstack gspk and gsxid tracking from sourcebuster */ let gspk = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gspk'); let gsxid = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gsxid'); /* Get the GCLID from the URL params */ /* let gclid = ''; */ /* let gclid = parse_params(decodeURIComponent((document.cookie.match(/^(?:.*;)?\s*sbjs_current_add\s*=\s*([^;]+)(?:.*)?$/) || [, null])[1]), 'gclid'); */ /* Build the UTM params to append to the iframe src url */ let pardot_utm_params = 'gspk=' + gspk + '&gsxid=' + gsxid + '&Last_UTM_Type=' + utm_type_current + '&Last_UTM_Source=' + utm_source_current + '&Last_UTM_Medium=' + utm_medium_current + '&Last_UTM_Campaign=' + utm_campaign_current + '&Last_UTM_Content=' + utm_content_current + '&Last_UTM_Term=' + utm_term_current + '&First_UTM_Type=' + utm_type_first + '&First_UTM_Source=' + utm_source_first + '&First_UTM_Medium=' + utm_medium_first + '&First_UTM_Campaign=' + utm_campaign_first + '&First_UTM_Content=' + utm_content_first + '&First_UTM_Term=' + utm_term_first + '&First_Touch_Campaign_ID=' + first_touch_campaign_id + '&Last_Touch_Campaign_ID=' + last_touch_campaign_id; /* Add the UTM params to the iframe src */ let pardot_iframe = $('#pardot-embed-wrapper-dnd_area_module_8 iframe'); let iframe_src_2 = $(pardot_iframe).attr("src"); let final_param_join = "?"; if (iframe_src_2.includes('?')) { final_param_join = "&"; } $(pardot_iframe).attr("src", $(pardot_iframe).attr("src") + final_param_join + pardot_utm_params); } } var waitForScript = () => { return new Promise(resolve => { if (document.getElementById('cbjs-script')) { return resolve(document.getElementById('cbjs-script')) } const observer = new MutationObserver(() => { if (document.getElementById('cbjs-script')) { resolve(document.getElementById('cbjs-script')); observer.disconnect(); } }); observer.observe(document.body, { childList: true, subtree: true }); } ) } // Run the SourceBuster code waitForScript().then((elem) => { elem.addEventListener("load", () => { processSourceBuster(); }) }) </script> <script> $('#pardot-embed-wrapper-dnd_area_module_8 a.open-modal').click(function(event) { $(this).modal({ closeClass: 'icon-remove', closeText: '<i class="fa-light fa-xmark"></i>', fadeDuration: 250 }); return false; }); </script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "landing-page"]); _hsq.push(["setCanonicalUrl", "https:\/\/info.cognism.com\/sales-leaders-digest"]); _hsq.push(["setPageId", "65133948271"]); _hsq.push(["setContentMetadata", { "contentPageId": 65133948271, "legacyPageId": "65133948271", "contentFolderId": null, "contentGroupId": null, "abTestId": 124126939826, "languageVariantId": 65133948271, "languageCode": "en", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/2340453.js"></script>  <script type="text/javascript"> var hsVars = { render_id: "3e526505-8c11-4801-8ae3-505ce52ab501", ticks: 1739460408243, page_id: 65133948271, content_group_id: 0, portal_id: 2340453, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en", analytics_page_type: "landing-page", scp_content_type: "", analytics_page_id: "65133948271", category_id: 1, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.393/js/index.js"></script> <script> /* (function(){ window.ldfdr = window.ldfdr || {}; (function(d, s, ss, fs){ fs = d.getElementsByTagName(s)[0]; function ce(src){ var cs = d.createElement(s); cs.src = src; setTimeout(function(){fs.parentNode.insertBefore(cs,fs)}, 1); } ce(ss); })(document, 'script', 'https://sc.lfeeder.com/lftracker_v1_3P1w24dBOwP8mY5n.js'); })(); */ </script>  <script type="text/javascript"> /* (function() {var gs = document.createElement('script');gs.src = 'https://snippet.growsumo.com/growsumo.min.js';gs.type = 'text/javascript';gs.async = 'true';gs.onload = gs.onreadystatechange = function() {var rs = this.readyState;if (rs && rs != 'complete' && rs != 'loaded') return;try {growsumo._initialize('pk_GtPVokOkbTY2vPgyhyYqOlqhhIR3VSfy');if (typeof(growsumoInit) === 'function') {growsumoInit();}} catch (e) {}};var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(gs, s);})(); */ </script>     <script type="text/javascript"> _linkedin_partner_id = "113977"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=113977&fmt=gif"> </noscript>   <script> var _ld_scriptEl = document.createElement('script'); _ld_scriptEl.src = 'https://cdn.leandata.com/js-snippet/ld-book-v2.js'; _ld_scriptEl.addEventListener('load', function () { const url = window.location.href; let bffTriggerNode = 'Demo Request'; let chatTriggerNode = 'Chat Request'; let popupModalCloseURL = 'https://www.cognism.com/demo-thank-you'; if (url.includes('/fr/')) { bffTriggerNode = 'FR Demo Request'; chatTriggerNode = 'FR Chat Request'; popupModalCloseURL = 'https://www.cognism.com/fr/demo-merci'; } else if (url.includes('/de/')) { bffTriggerNode = 'DACH Demo Request'; chatTriggerNode = 'DACH Chat Request'; popupModalCloseURL = 'https://info.cognism.com/de/demo/danke'; } LDBookItV2.initialize('00D580000011JCFEA2', bffTriggerNode, 'LD_BookIt_Log_ID', { popupModalCloseURL: popupModalCloseURL }); LDBookItV2.initialize('5f2bb47c-6d44-40e4-a435-25f64a3af87e', chatTriggerNode, true, { loadingText: "Loading Scheduling Experience...", popupModalCloseURL: popupModalCloseURL, namespace: 'LDBookItChat' }); }); document.body.appendChild(_ld_scriptEl); </script>  </body></html>

CINXE.COM

The Sales Leaders Digest