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A day dedicated to celebrating love, friendships, and relationships, the holiday is set to be one of the busiest nights of the year for restaurants globally. 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font-family: "Oswald"; letter-spacing: 1.4px; } .type-gated-download .ginput_container_address span label, .page-id-73039 .ginput_container_address span label { margin-bottom: 0; margin-left: 0;; opacity: 1; visibility: unset; overflow: unset; text-overflow: unset; -webkit-transform:unset; transform: unset; font-weight:300; color:grey; } .type-gated-download .gform_wrapper.gravity-theme .ginput_complex label, .page-id-73039 .gform_wrapper.gravity-theme .ginput_complex label { padding-top: 10px; } .type-gated-download .gform_wrapper .gfield_label, .page-id-73039 .gform_wrapper .gfield_label { margin-bottom: 8px; margin-left: 0; max-width: 0; opacity: 1; visibility: unset; overflow: unset; text-overflow: unset; -webkit-transform: unset; transform: unset; } .type-gated-download .gform_body .gform_fields .gfield.gfield--type-radio .gfield_label, .gform_body .gform_fields .gfield.gfield--type-checkbox .gfield_label, .page-id-73039 .gform_body .gform_fields .gfield.gfield--type-radio .gfield_label{ font-weight:300; color:grey; text-transform:uppercase; font-family: "Oswald"; letter-spacing: 1.4px; } .type-gated-download .gform_body .gform_fields .gfield--width-third, .page-id-73039 .gform_body .gform_fields .gfield--width-third{ width:100%; } .type-gated-download .gform_wrapper.gravity-theme .gfield.gfield--width-third, .page-id-73039 .gform_wrapper.gravity-theme .gfield.gfield--width-third { grid-column: span 12; } .type-gated-download button.gform_button, .page-id-73039 button.gform_button{ background:#aa0404; border:#aa0404 2px solid; } .page-id-73039 .gform_wrapper input[type="date"]:focus, .page-id-73039 .gform_wrapper input[type="time"]:focus, .page-id-73039 .gform_wrapper input[type="datetime-local"]:focus, .page-id-73039 .gform_wrapper input[type="week"]:focus, .page-id-73039 .gform_wrapper input[type="month"]:focus, .page-id-73039 .gform_wrapper input[type="text"]:focus, .page-id-73039 .gform_wrapper input[type="email"]:focus, .page-id-73039 .gform_wrapper input[type="url"]:focus, .page-id-73039 .gform_wrapper input[type="password"]:focus, .page-id-73039 .gform_wrapper input[type="search"]:focus, .page-id-73039 .gform_wrapper input[type="tel"]:focus, .page-id-73039 .gform_wrapper input[type="number"]:focus, .page-id-73039 .gform_wrapper textarea:focus, .page-id-73039 .gform_wrapper select:focus{ border-bottom: 4px solid #aa0404; background:white; } .type-gated-download .gform_wrapper input[type="date"]:focus, .type-gated-download .gform_wrapper input[type="time"]:focus, .type-gated-download .gform_wrapper input[type="datetime-local"]:focus, .type-gated-download .gform_wrapper input[type="week"]:focus, .type-gated-download .gform_wrapper input[type="month"]:focus, .type-gated-download .gform_wrapper input[type="text"]:focus, .type-gated-download .gform_wrapper input[type="email"]:focus, .type-gated-download .gform_wrapper input[type="url"]:focus, .type-gated-download .gform_wrapper input[type="password"]:focus, .type-gated-download .gform_wrapper input[type="search"]:focus, .type-gated-download .gform_wrapper input[type="tel"]:focus, .type-gated-download .gform_wrapper input[type="number"]:focus, .type-gated-download .gform_wrapper textarea:focus, .type-gated-download .gform_wrapper select:focus{ border-bottom: 4px solid #aa0404; background:white; } .type-gated-download .gform_wrapper.gravity-theme .ginput_container_address span { flex: 0 0 100%;} .terms{ font-size: 10px; font-style: italic; } </style> <script async id="wtwh-uni-gam-ad-manager-lib" src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script id="wtwh-uni-gam-keyword-ads-variables">var KEYWORDADS = {"hasKeywordAds":0};</script> <script id="wtwh-uni-gam-ott-variables">var OTTINFO = { "hasOTT":0, "name":"", "prestital_behavior":"", "jumbo_banner_behavior":"" };</script> <script id="wtwh-uni-gam-ad-units"> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag .defineSlot( '/5272491/foodnews_network/fsr_header', [[728, 90],[970, 250],[300, 250]], 'div-gpt-fsr_header' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[728, 90],[970, 250]]) .addSize([768, 0], [[728, 90],[970, 250]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_largeleader', [[970, 90],[970, 250]], 'div-gpt-fsr_largeleader' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[970, 90],[970, 250]]) .addSize([768, 0], [[970, 90],[970, 250]]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_wallpaper', [1, 1], 'div-gpt-fsr_wallpaper' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_spotiblepushdown', [1, 1], 'div-gpt-fsr_spotiblepushdown' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_topofpageribbon', [1000, 56], 'div-gpt-fsr_topofpageribbon' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1000, 56]) .addSize([768, 0], [1000, 56]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_allstreamics', [1, 1], 'div-gpt-fsr_allstreamics' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_allstreamflex', [1, 1], 'div-gpt-fsr_allstreamflex' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_allstreamprelude', [1, 1], 'div-gpt-fsr_allstreamprelude' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_sidebar1', [[300, 250],[300, 600]], 'div-gpt-fsr_sidebar1' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[300, 250],[300, 600]]) .addSize([768, 0], [[300, 250],[300, 600]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_sidebar1', [[300, 250],[300, 600]], 'div-gpt-fsr_sidebar2' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[300, 250],[300, 600]]) .addSize([768, 0], [[300, 250],[300, 600]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_sidebarbottom', [[300, 250],[300, 600]], 'div-gpt-fsr_sidebarbottom' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[300, 250],[300, 600]]) .addSize([768, 0], [[300, 250],[300, 600]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_sidebar1', [300, 250], 'div-gpt-fsr_sidebarshort' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [300, 250]) .addSize([768, 0], [300, 250]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_sidebar1', [300, 250], 'div-gpt-fsr_sidebarshort2' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [300, 250]) .addSize([768, 0], [300, 250]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_prestitial', [[640, 480],[300, 225]], 'gam-holder-prestitial-banner' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [640, 480]) .addSize([768, 0], [640, 480]) .addSize([320, 0], [300, 225]) .addSize([0, 0], [300, 225]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_header', [[728, 90],[300, 250]], 'wtwh-inline-ad-container-0' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [728, 90]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_header', [[728, 90],[300, 250]], 'wtwh-inline-ad-container-1' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [728, 90]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/fsr_header', [[728, 90],[300, 250]], 'wtwh-inline-ad-container-2' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [728, 90]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['this-valentines-day-restaurants-shouldnt-overlook-this-important-group-of-diners'] ) .setTargeting( 'cat_target', ['614240ef033af3aada8b9d8f3af57496,feature,ros'] ) .setTargeting( 'contentHash', ['614240ef033af3aada8b9d8f3af57496'] ) .addService( googletag.pubads() ); // googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <script id="wtwh-uni-gam-content-hash-variables"> var contentHash = "614240ef033af3aada8b9d8f3af57496"; var cat_target = "614240ef033af3aada8b9d8f3af57496,feature,ros"; </script> </head> <body class="post-template-default single single-post postid-141499 single-format-standard wp-embed-responsive content-sidebar-layout" id="top">  <div id="prestitial" class="prestitial-no-show" style="opacity: 0;"> <div id="prestitial-overlay"></div> <div id="prestitial-grid"></div> </div> <div class="site-container"> <a class="skip-link screen-reader-text" href="#main-content">Skip to 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552px) 100vw, 552px" /> <div class="node-image__wrapper node-image__wrapper--mobile"> <div class="node-image__credits"> <svg width="16" height="14" viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.5 8.00018C4.5 6.09393 6.0625 4.50018 8 4.50018C9.90625 4.50018 11.5 6.09393 11.5 8.00018C11.5 9.93768 9.90625 11.5002 8 11.5002C6.0625 11.5002 4.5 9.93768 4.5 8.00018ZM8 5.50018C6.59375 5.50018 5.5 6.62518 5.5 8.00018C5.5 9.40643 6.59375 10.5002 8 10.5002C9.375 10.5002 10.5 9.40643 10.5 8.00018C10.5 6.62518 9.375 5.50018 8 5.50018ZM11.3125 1.03143L11.6562 2.00018H14C15.0938 2.00018 16 2.90643 16 4.00018V12.0002C16 13.1252 15.0938 14.0002 14 14.0002H2C0.875 14.0002 0 13.1252 0 12.0002V4.00018C0 2.90643 0.875 2.00018 2 2.00018H4.3125L4.65625 1.03143C4.84375 0.437683 5.40625 0.000183105 6.0625 0.000183105H9.90625C10.5625 0.000183105 11.125 0.437683 11.3125 1.03143ZM2 3.00018C1.4375 3.00018 1 3.46893 1 4.00018V12.0002C1 12.5627 1.4375 13.0002 2 13.0002H14C14.5312 13.0002 15 12.5627 15 12.0002V4.00018C15 3.46893 14.5312 3.00018 14 3.00018H10.9375L10.375 1.34393C10.3125 1.15643 10.125 1.00018 9.90625 1.00018H6.0625C5.84375 1.00018 5.65625 1.15643 5.59375 1.34393L5.03125 3.00018H2Z" fill="#719597"/> </svg> Adobe Stock </div> <div class="node-image__caption"> Recent data from Lightspeed Commerce reveals that nearly half (49 percent) of New Yorkers are dining alone in sit-down restaurants. </div> </div> </div><h1 class="entry-title">This Valentine’s Day, Restaurants Shouldn’t Overlook This Important Group of Diners</h1> <span class="entry-date"> <time datetime="2025-02-13"> <span class="entry-date__month"> Feb </span> <span class="entry-date__day"> 13 </span> <span class="entry-date__year"> 2025 </span> </time> </span> <div class="single-post-under-title has-thumbnail"> <div class="single-post-category"> <div class="single-post-category__inner"> Feature </div> </div> <div class="single-post-thumbnail"> <img width="1200" height="700" src="https://www.fsrmagazine.com/wp-content/uploads/2025/02/ValentinesDayrestaurant.jpg" class="attachment-qsr-main size-qsr-main wp-post-image" alt="Valentine’s Day decorated restaurant with rose." decoding="async" srcset="https://www.fsrmagazine.com/wp-content/uploads/2025/02/ValentinesDayrestaurant.jpg 1200w, https://www.fsrmagazine.com/wp-content/uploads/2025/02/ValentinesDayrestaurant-300x175.jpg 300w, https://www.fsrmagazine.com/wp-content/uploads/2025/02/ValentinesDayrestaurant-1024x597.jpg 1024w, https://www.fsrmagazine.com/wp-content/uploads/2025/02/ValentinesDayrestaurant-768x448.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /> <div class="node-image__credits"> Adobe Stock </div> <div class="node-image__caption"> Recent data from Lightspeed Commerce reveals that nearly half (49 percent) of New Yorkers are dining alone in sit-down restaurants. </div> </div> <div class="wd-shared-counts"><div class="wd-shared-counts__inner"><span 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A day dedicated to celebrating love, friendships, and relationships, the holiday is set to be one of the busiest nights of the year for restaurants globally. In fact, according to <a href="https://press.opentable.com/news-releases/news-release-details/first-dates-double-dates-opentable-declares-valentines-day-2025">OpenTable</a>, 81 percent of Americans are planning to try a new restaurant this Valentine’s Day, and 36 percent are specifically looking for “special occasion venues” to mark the occasion. Unlike previous years, however, today we are witnessing the rise of a new, yet equally important group of diners looking to make the most of their Valentine’s Day celebrations—solo diners. </p> <p>Recent data from Lightspeed Commerce reveals that nearly half (49 percent) of New Yorkers are dining alone in sit-down restaurants, compared to 45 percent of Americans nationwide. Some of the top reasons for dining solo include engaging in self-care, people-watching, and the desire to try out new restaurants. So why should Valentine’s Day be any different? Hospitality is for everyone, every day, every meal.</p> <p>Restaurants across the country are jumping on this trend as an opportunity to provide an intentional and customized dining experience for parties of all sizes. NYC-based upscale restaurant, Avant Garden, has cultivated a special “Table for One” solo dining <a href="https://www.avantgardennyc.com/table-for-one">experience</a> year-round, and is even welcoming solo diners to join them for a special Valentine’s Day event this year. </p> <div id="wtwh-inline-ad-container-0" style="min-width:300px;min-height:90px;"><script>googletag.cmd.push(function() { googletag.display("wtwh-inline-ad-container-0"); });</script></div><p>On holidays like Valentine’s Day and throughout the year, more restaurants should look to both cater to and capitalize on this new group of diners on the rise—beginning by cultivating a welcoming environment, training staff to support solo diners, and leveraging the right technology for a seamless dining experience—especially important for solo diners who may feel awkward or overlooked relative to other large (and celebratory) tables.  </p> <p><strong>Cultivating a welcoming environment </strong></p> <p>On average, solo diners have a table turn time that is roughly 35–40 percent quicker than groups, meaning they are in and out of restaurants faster. When it comes to busier nights like Valentine’s Day, restaurants are looking to get diners seated and turn their tables over quickly to maximize customers served. For solo diners, however, this shouldn’t mean that they are limited to sitting at the bar or spending their evening at tables hidden at the back of the restaurant. Instead, restaurants should look to tailoring their floor plans to ensure that solo diners are accommodated in an intentional way. One way restaurants can do this is by planning for designated solo dining tables—providing enough space for guests to enjoy their meal while comfortably relaxing, whether that be by reading a book, journaling or simply enjoying the restaurant’s atmosphere. </p> <div id="wtwh-inline-ad-container-1" style="min-width:300px;min-height:90px;"><script>googletag.cmd.push(function() { googletag.display("wtwh-inline-ad-container-1"); });</script></div><p>In creating an inviting environment for solo diners, restaurants should also consider that solo diners’ orders are going to look a little different compared to couples or groups on Valentine’s Day. While dinner tabs for groups and couples may include a full bottle of wine, a few appetizers, entrées, and desserts, solo diners will likely look to order less. As such, restaurants should take the opportunity to slightly cater their dining options to accommodate solo diners. This could look like offering two-in-one appetizer options in smaller portions, or a dessert sampler in single portion sizes. For restaurants, creating a unique “solo dining menu experience” provides the opportunity to attract a new wave of customers—setting businesses up to have a major profit return in exchange for slight menu adjustments. </p> <p><strong>Staff involvement in the solo dining experience </strong></p> <p>Critical to ensuring a smooth dinner service on a special occasion like Valentine’s Day is the team of staff in both the front and back of house. While the back of house ensures that orders are being processed and sent out in a timely manner, the front of house remains actively engaged with diners as well as other staff throughout dinner service. According to a Deloitte dining experience <a href="https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-restaurant-cx-pov.pdf">survey</a>, positive engagement with a restaurant and its staff ranked as the most important experiential element for diners. This element—driven largely by the interactions between diners and staff—reflects how friendly, authentic, and hospitable diners feel their experience with restaurant staff was. </p> <div id="wtwh-inline-ad-container-2" style="min-width:300px;min-height:90px;"><script>googletag.cmd.push(function() { googletag.display("wtwh-inline-ad-container-2"); });</script></div><p>On a night like Valentine’s Day, wherein a majority of tables are occupied by couples or groups, staff should take the extra step to make the dining experience of solo diners just as engaging and inviting. Whether recommending a specific option from either a tailored solo dining menu or a special of the evening, this extra step will leave diners with a positive impression and in turn, lead to a return customer and the opportunity to bring in even more business. </p> <p><strong>Enhancing your restaurant’s operations with the right technology</strong></p> <p>To ensure a seamless experience on an especially busy and important night like Valentine’s Day, restaurants must equip themselves with the right technology to optimize their operations. With credit card and debit payments <a href="https://www.lightspeedhq.com/news/americans-planning-on-dining-out-more-turn-to-savvy-money-saving-strategies-doggy-bags-happy-hours-and-value-meals-surge-in-popularity/">accounting</a> for over 70 percent of the preferred payment methods, adopting a point of sale (POS) system can help restaurants manage tableside ordering and payment. In addition to providing a streamlined payment process for both solo diners and groups, POS systems can be utilized by restaurant staff to enhance the solo dining experience, including making floorplan adjustments, customizing menu options, and managing customer experiences like meal timing and tempo. POS systems can further be equipped with a unique dining profile—detailing a customer’s preferences and past orders to truly cultivate a personalized experience for one diner or an entire group. </p> <p>The benefits to adopting an advanced POS system extend beyond holiday dinner services or busier than usual weeks into everyday, year-round operations. This includes inventory management features to get ahead of inventory issues, seamless takeout and delivery order processing, as well as sales and performance figures and top-selling product insights. </p> <p>When it comes to managing a packed house on an occasion like Valentine’s Day, restaurants typically anticipate reservations from (and plan their dinner services around) couples and larger groups. However, as we continue to see more individuals taking advantage of the benefits of dining solo, it now puts restaurants in a position to either ignore the trend or capitalize on it. Intentional changes such as slightly adjusting table seating arrangements or offering a unique and personalized solo dining experience not only keeps restaurants ahead of the latest trends, but also encourages repeat customers for the long-term. </p> <p><em>As SVP, Hospitality, <strong>Adoniram Sides</strong> manages Lightspeed’s global hospitality product portfolio, leading teams from North America to Australia. His leadership is backed by a solid foundation of experience in product development and technology with +10 years of experience building tools and providing data for the restaurant, hospitality, and events industries. Prior to Lightspeed, Adoniram led the product strategy and launches at Upserve, the leading fine dining software platform in the United States. 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