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.youth-nav .has-modal-open .wp-block-navigation__responsive-close .wp-block-navigation__responsive-container-content { padding-left: 20px; } .youth-nav ul li a:hover { font-weight: 900; transform: scale(1.05); transform-origin: left; background-color: transparent; } .youth-header_link a:hover { font-weight: 900; transform: scale(1.5); transform: scale(1.05); transform-origin: left; } .youth-nav ul { padding-left: 30px; font-size: 1rem; margin-bottom: 20px; padding-right: 20px } .youth-nav ul:first-child { margin-top: 10px; } .youth-nav ul li { border-bottom: 2px solid; width: 100%; margin-bottom: 10px; } .youth-nav ul li:last-child { border: none; } .youth-nav ul li a { padding-left: 0px; } .youth-intro_container.fade-in { opacity: 1; transition: 0.3s; } .youth-intro_container { margin-top: 0px; } .youth-body-col { gap: 0; } @media screen and (min-width: 769px){ .youth-body-col { gap: 2em; } .youth-intro_container.fade-in { opacity: 0.9; transition: 0.3s; } .youth-intro_container.fade-in:hover { opacity: 1; transition: 0.3s; transform: scale(1.02); box-shadow: 0px 0px 30px 5px black; } .youth-intro_container { margin-top: 5vh; } } .youth-background { padding: 0px; } .youth-header.wp-block-columns { margin-bottom: 0px; } .research-youth_nav { position: fixed; width: 139px; } .research-youth_navitems li { list-style: none !important; text-align: center; } .research-youth_navitems { padding-left: 0px !important; } @media screen and (max-width:768px) { .wp-block-nk-awb { padding: 20px 0px; } } .nopadding { padding: 0px } .youth-col-nogap { gap: 0; } .youth-col-nogap .fade-in { margin-bottom: 0px; } .youth-col-nogap .chapter-block .wp-block-getwid-banner__caption .wp-block-getwid-banner__title { font-size: 1.3rem; text-shadow: 3px 3px 40px #0d2940; } /*Adding transparency to content blocks @media screen and (min-width: 769px){ .youth-col-nogap .chapter-block { opacity: 0.9; transition: 0.2s; } .youth-col-nogap .chapter-block:hover { transform: scale(1.1); transition: ease-in 0.3s; z-index: 999; opacity: 1; box-shadow: 0px 0px 30px 5px black; } .youth-col-nogap .chapter-block:hover img { filter: blur(3px); } /*Futher content block styling .youth-col-nogap .chapter-block-tl:hover { transform-origin: top left; } .youth-col-nogap .chapter-block-tc:hover { transform-origin: top; } .youth-col-nogap .chapter-block-tr:hover { transform-origin: top right; } .youth-col-nogap .chapter-block-cl:hover { transform-origin:left; } .youth-col-nogap .chapter-block-cc:hover { transform-origin: middle; } .youth-col-nogap .chapter-block-cr:hover { transform-origin: right; } .youth-col-nogap .chapter-block-bl:hover { transform-origin: bottom left; } .youth-col-nogap .chapter-block-bc:hover { transform-origin: bottom; } .youth-col-nogap .chapter-block-br:hover { transform-origin: bottom right; } } /*Removing disc style from post list on future page*/ .wp-block-post-template.is-layout-flow li { list-style: none; } .nav-secondary { z-index: 4 !important; position: relative; } .site-header { z-index: 100; position: relative; } .newsworks-today-date { display: none; } /*Awards 2024 temp styles*/ .footer-widgets { z-index: 1; position: relative; } .awards-cta-btn { padding: 10px; } .events-template-full-width-post-template .breadcrumb { display: none; } .events-template-full-width-post-template .site-container .site-inner { padding-top: 0px ; } .events-template-full-width-post-template .newsworks-today-date { display: none; } .awardsBanner { z-index: 999; } @media screen and (min-width: 500px){ .awards-vl { border-left: 4px solid #0d2940; height: 350px; position: fixed; top: 0px; z-index: 0; width: 0px; left: 0px; } } @media screen and (min-width: 1180px){ .awards-vl { position: fixed; left: auto; } } .winners-gallery.wggreen .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: -100px; background-color: #c4d931; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wggreen:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; background-color: #c4d931; opacity: 100%; transition: 0.5s ease-in; } .winners-gallery.wgblue .wp-block-getwid-banner__caption-wrapper { background-color: #6bcad0; position: absolute; bottom: -100px; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wgblue:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; opacity: 100%; background-color: #6bcad0; transition: 0.5s ease-in; } .madfest-landing p { color: #000; } .madfest-landing h3 a { color: #000; } .madfest-tabs-2024 .wp-block-getwid-tabs__nav-link { border-color: #ebeef1; border: 0px; background: none; } .madfest-tabs-2024 .wp-block-getwid-tabs__title mark { padding: 10px; } .madfest-tabs-2024 li.wp-block-getwid-tabs__nav-link.ui-tabs-tab.ui-corner-top.ui-state-default.ui-tab { list-style-type: none; } .madfest-tabs-2024 .wp-block-getwid-tabs__tab-content { border: 0px; padding: 0px; } .madfest-tabs-2024 .wp-block-getwid-accordion .wp-block-getwid-accordion__header-wrapper .wp-block-getwid-accordion__header-title { color: #000; } iframe.newsletter-signup { height: 450px; } @media screen and (min-width: 787px){ iframe.newsletter-signup { height: 300px; } } /*.mega-mad-nav .mega-menu-link { color: #ed1a6b !important; }*/ .speakeasy-banner-img { margin-bottom: 0px !important; } /*.homepage-takeover { background-color: #c4d931; } .homepage-takeover .gb-block-post-grid-text p { color: #0d2940; } .takeover-link { color: #0d2940; } .takeover-link:hover { color: #0d2940; text-decoration: underline; } .homepage-takeover .gb-block-post-grid-header h3 a { color: #0d2940; } .homepage-takeover .gb-block-post-grid-header h3 a:hover { color: #0d2940; text-decoration: underline; } */ @media (max-width: 760px) { .newsletter-signup { height: 270px; } } /*MADFest 2024*/ .mad-hidden { display: none!important; } .madfest-schedule a.ls-gui-element.ls-nav-prev, a.ls-gui-element.ls-nav-next { background-color: #ed1a6b; } .madfest-schedule a.ls-gui-element.ls-nav-prev:hover, a.ls-gui-element.ls-nav-next:hover { background-color: #ed1a6b !important; opacity: 0.8; } .madfest-comp-header { padding: 1em !important; transform: rotate(-1deg); } .madfest-comp-copy { margin-top: 1em !important; transform: rotate(-2deg) !important; } .video-section-wrapper.getwid-section-content-full-width .wp-block-getwid-section__wrapper .wp-block-getwid-section__inner-wrapper { max-width: 1280px !important; } .site-container .wp-block-button .wp-block-button__link { font-family: manrope, sans-serif; } .video-section-inner { max-width: 1280px; } .madfest-landing .content { margin-bottom: 0px; } .madfest-landing .site-inner { padding-top: 0px; } .madfest-landing .events { margin-bottom: 0px; } .madfest-landing .newsworks-today-date, .breadcrumb { display: none; } .madfest-heading { font-size: 1.9rem; padding: 5px 10px; background-color: #f9d23b; width: 50%; margin: 0 auto; margin-bottom: 20px; color: #000; } @media only screen and (max-width: 768px) { .madfest-heading { width: 100%; } } .madfest-comp-img { margin-bottom: 0px !important; } .madfest-accordion .wp-block-getwid-accordion__header-wrapper:first-child { border: 0px; } .madfest-accordion .wp-block-getwid-accordion__header { background-color: #ed1a6b; border: 0px; margin: 0 auto; text-align: center; } .madfest-accordion .wp-block-getwid-accordion__header .wp-block-getwid-accordion__header-title { color: white; margin: 0 auto; font-size: 24px; } .madfest-accordion .wp-block-getwid-accordion__content { border: 0px; } /*New audience styles*/ .stats-group .stat-big { width: 190px; line-height: 120px; border-radius: 50%; text-align: center; border: 2px solid #FAD13D; margin: 15px auto; padding: 20px 10px; } .stats-group .stat-small { width: 70px; line-height: 20px; border-radius: 50%; text-align: center; border: 2px solid #FAD13D; margin: 15px auto; padding: 20px 10px; } .newsworks-more-btn .wp-block-button__link { font-family: 'Manrope', sans-serif !important; } /* Future of news styles **/ /*news is accordion*/ .fon-accordion .fas.fa-chevron-right { color: #D82E9F !important; } .fon-accordion .fas.fa-chevron-down { color: #D82E9F !important; } .fon-accordion .wp-block-getwid-accordion__header:hover a { color: #fff; } @media only screen and (max-width: 768px) { .wp-block-getwid-video-popup__image, .wp-block-getwid-video-popup__video { -o-object-fit: contain; object-fit: contain; } } /*news is temp styles*/ .content-block-rounded .wp-block-getwid-section__wrapper .wp-block-getwid-section__background-holder .wp-block-getwid-section__background { border: 5px solid inherit !important; border-radius: 25px !important; box-shadow: 2px 10px 10px black; } .homeparent:hover .hvr-underline { display: inline-block; } .bodycopy { opacity: 0; transition: 1s ease-in; margin-bottom: 100px; } .fade-in { opacity: 1; margin-bottom: 10px; } .underline-in { transition-delay: 0.5s; border-bottom-width: 3px; } .mixed-col { height: 100%; position: relative; } .col-scroll { height: 100%; overflow: none; } .col-fixed .sticky-img { position: sticky !important; top: 77px; box-shadow: 2px 5px 10px black; } .col-fixed .sticky-img-nodrop { position: sticky !important; top: 77px; } /* temp audience style */ .stats-group h3 { margin: 15px auto; } .winners-gallery.wgpink .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: -100px; background-color: #ed288b; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wgpink:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; background-color: #ff006e; opacity: 100%; transition: 0.5s ease-in; } .winners-gallery.wgyellow .wp-block-getwid-banner__caption-wrapper { background-color: #fad13d; position: absolute; bottom: -100px; opacity: 0%; transition: 0.5s ease-in; } .winners-gallery.wgyellow:hover .wp-block-getwid-banner__caption-wrapper { position: absolute; bottom: 0px; height: 100px; opacity: 100%; background-color: #fad13d; transition: 0.5s ease-in; } .fon-video-popup { width: 193px; height: 193px; margin: 0 auto; } .fon-video-popup img { height: 193px; } .fon-video-popup .wp-block-getwid-video-popup__wrapper { padding: 0px; } .fon-video-popup .wp-block-getwid-video-popup__button .wp-block-getwid-video-popup__icon { background-color: rgba(0,0,0,0) !important; } .soaGallery h2.wp-block-heading { font-size: 3rem; } .nodate .entry-meta { display: none; } .soaFeatured img { box-sizing: border-box; height: 100%; max-width: 100%; vertical-align: bottom; object-fit: contain; object-position: middle; } @media screen and (min-width:768px) { .soaFeatured img { box-sizing: border-box; height: 500px; max-width: 100%; vertical-align: bottom; object-fit: cover; object-position: middle; } } .soaGallery .wp-block-heading mark { padding: 0 10px; background-color: #fad13d; color: #0d2940; } .soaGallery .wp-block-getwid-media-text-slider-slide-content__media img { -o-object-fit: contain; object-fit: contain; } .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 0%; display: none; visibility: hidden; } .nk-awb .nk-awb-inner>.jarallax-img { display: none; } .awardsbgcontent .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 0%; display: none; visibility: hidden; } @media only screen and (min-width: 762px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 100%; display: block; visibility: visible; } .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { animation: fadeInAnimation ease 5s; animation-iteration-count: 1; animation-fill-mode: forwards; } @keyframes fadeInAnimation { 0% { opacity: 0; } 10% { opacity: 0; } 100% { opacity: 1; } } } @media only screen and (min-width: 762px) { .awardsbgcontent .nk-awb-rendered .nk-awb-inner .jarallax-container img { opacity: 100%; display: block; visibility: visible; } } /*Forcing changes on awards full width landing page*/ .wp-block-getwid-person__subtitle { font-weight: 500; } /*changess accordion active colour change*/ .awards-accordion-2024 .ui-state-active#ui-id-1{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-3{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-7{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-13{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-17{ background-color: #ed288b !important } .awards-accordion-2024 .ui-state-active#ui-id-5{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-9{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-11{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-15{ background-color: #c4d931 !important } .awards-accordion-2024 .ui-state-active#ui-id-19{ background-color: #c4d931 !important } .wp-block-buttons .awards-btn .wp-block-button__link { font-family: 'Manrope', sans-serif; } /*Increasing chevron size in accordion*/ .awards-accordion-2024 .wp-block-getwid-accordion__icon { font-size: 1em; } /*Shifting banner bg image off to the right*/ .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 175% 50%; } @media only screen and (max-width: 1300px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 225% 50%; } } @media only screen and (min-width: 1500px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 145% 50% ; } } @media only screen and (min-width: 1920px) { .awardsBanner .nk-awb-rendered .nk-awb-inner .jarallax-container img { object-position: 100% 50%; } } .awardsJudges .wp-block-getwid-social-links__list.getwid-justify-content-center { display: none; } .awards-judges .wp-block-getwid-person__content-wrapper .wp-block-getwid-person__subtitle { color: #0d2940; } .awards-judges .wp-block-getwid-person__content { margin-top: 0px; color: #0d2940; } @media screen and (min-width: 781px) { .wp-block-column:nth-child(2n) { margin-left: 0em; } } .awards-body .site-inner .newsworks-today-date { display: none; } .youth-hub .site-inner .newsworks-today-date { display: none; } .full-width .is-grid.columns-2 .gb-block-post-grid-image { height:355px; } h4.madnames { margin-bottom: 0px; } .event-speaker-column .wp-block-column:nth-child(2n) { margin-left:0px; } .madcontent_fullwidth { width: 100vw; padding: 0px !important; } .madline.slidein { width: 200vw; } @media screen and (max-width: 768px) { .madline.slidein { max-width: 114vw; } } .wp-block-buttons .madbutton a:hover { background-color: #ef5795; color: #fff !important; transition: 0.5s ease; } .img-zoom img:hover { opacity: .8; transition: all .3s ease; cursor: pointer; } /*Extra space between feature image and tite*/ .singular-image.entry-image { margin-bottom: 20px; } .btn-box .wp-block-button .wp-block-button__link { border: 2px solid #0d2940; border-radius: 5px; } .btn-box { border: 4px solid #0d2940; } .trust-tabs .wp-block-getwid-tabs__title { color: #0d2940; text-decoration: underline #faf09f 8px; -webkit-text-decoration: underline #faf09f 8px; text-decoration-skip-ink: none; -webkit-text-decoration-skip-ink: none; text-underline-offset: -2px; -webkit-text-decoration-offset: -2px; font-weight: 600; font-size: 1.4rem; } .trust-tabs .wp-block-getwid-tabs__title-wrapper { background-color: #faf09f; } .trust-tabs .wp-block-getwid-tabs__nav-link { list-style-type: none; } .trust-tabs .wp-block-getwid-tabs__nav-link { border: 2px solid #fafafa; margin: 5px 10px; } .trust-tabs .wp-block-getwid-tabs__nav-link.ui-tabs-active { border-color: #0d2940 } .trust-tabs .wp-block-getwid-tabs__tab-content { border: 0px solid #0d2940; border-left: 0px; margin: 0 auto; } .trust-tabs-container { border: 10px solid #0d2940; /*border-left: 0px;*/ padding: 2rem; margin: 0 10px; } .trust-tabs div#tab-SKPqI-0 { display: none !important; } .trust-tabs a#ui-id-1 { display: none; } .trust-tabs li:nth-child(1){ border: 0px !important; } @media only screen and (min-width: 768px){ .trust-tabs .wp-block-getwid-tabs__tab-content { padding: 1.5em 5em; } } html { scroll-behavior: smooth !important; } h6 a { color: #0d2940; } .wp-block-media-text div { padding-left: 10px !important; } .has-media-on-the-left .wp-block-media-text__content { padding-left: 10px !important; } @media only screen and (min-width: 780px) { #mega-menu-item-17050 { display: none !important; } } @media only screen and (max-width: 769px){ #ajaxsearchpro3_1 { display: none; } } .wp-block-table.is-style-stripes.scoring-table tbody tr:nth-child(2n+1) { background-color: #069ae1; color: #fff; } .wp-block-table.is-style-stripes.scoring-table { border-bottom: 1px solid #069ae1; } .wp-block-table.is-style-stripes.scoring-table tr { border-top: 1px solid #069ae1; } .wp-block-table.is-style-stripes.scoring-table th { padding: .5em 0em; } /*Winners gallery changes*/ .wp-block-getwid-banner__title + .wp-block-getwid-banner__text { margin-top: 0px; } .has-animation-style3 .wp-block-getwid-banner__caption::before { border: 3px solid #ff0063; } @media only screen and (min-width: 768px){ .wp-block-media-text .wp-block-media-text__content { padding: 0; } .media-right .wp-block-media-text__content { padding-right: 8% !important; } .media-left .wp-block-media-text__content { padding-left: 8% !important; } } .winners-gallery .wp-block-getwid-banner__title { line-height:1.3; } .winners-gallery .wp-block-getwid-banner__caption { padding:0rem; } .winners-gallery:hover .wp-block-getwid-banner__text { opacity:1; -webkit-transform:none; transform:none; } .winners-gallery .wp-block-getwid-banner__caption-wrapper { background-color: #ff0063; width: 100%; padding: 5px 5px 0px 10px; } .winners-gallery .wp-block-getwid-banner__caption .wp-block-getwid-banner__title { font-size:1.6rem; } /*Campaign slider custom css*/ .campaign-slider .wp-block-getwid-post-carousel__post-excerpt { display: none; } .campaign-slider .wp-block-getwid-post-carousel__post-header { padding-left: 10px; padding-bottom: 10px; } .campaign-slider .wp-block-getwid-post-carousel__slide { background-color: #EAEAEA; } .wp-block-getwid-post-carousel.custom-post-type-campaigning.campaign-slider.has-slides-gap-normal.is-carousel.has-arrows-inside.has-dots-none.getwid-init { margin-bottom: 20px; } /*SOA image css*/ .soa-image-right .wp-block-media-text__content { padding-left: 10%; } .soa-image-left .wp-block-media-text__content { padding-left: 10%; } .soa-image-right { background-color: #FAFAFA; } .soa-image-left { background-color: #FAFAFA; } .full-bleed img { left: 50%; margin-left: -50vw; margin-right: -50vw; max-width: 100vw; position: relative; right: 50%; min-width: 100vw; height: 480px; } .ads figure figcaption { font-style: normal; font-size: 1rem; font-weight: 600; text-align: left; } </style> <style type="text/css">/** Mega Menu CSS: fs **/</style> <style> </style>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-QD2NNJ2FDB"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-QD2NNJ2FDB'); </script> </head> <body class="research-template research-template-page-templates research-template-landing research-template-page-templateslanding-php single single-research postid-39327 wp-custom-logo wp-embed-responsive mega-menu-secondary mega-menu-max-mega-menu-1 full-width-content genesis-breadcrumbs-visible genesis-singular-image-hidden genesis-footer-widgets-visible nodate youth-hub">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-56ZB3GP" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="site-container"><div class="site-inner"> <div class="newsworks-today-date"> Sunday 24 November 2024</div> <div class="content-sidebar-wrap"><main class="content"><div class="breadcrumb"><span><span><a href="https://newsworks.org.uk/">Home</a></span> » <span><a href="https://newsworks.org.uk/research/">Research</a></span> » <span><a href="https://newsworks.org.uk/research/youth-project/">Youth: A Newsworks study</a></span> » <span class="breadcrumb_last" aria-current="page">Youth – News content is diverse</span></span></div><article class="post-39327 research type-research status-publish has-post-thumbnail category-hidden entry" aria-label="Youth – News content is diverse"><header class="entry-header"><p class="entry-meta"><time class="entry-time">Wednesday 23 October 2024</time></p></header><div class="entry-content"> <div class="wp-block-columns alignfull youth-header row-mobile-order has-theme-primary-background-color has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-bottom column-order2 is-layout-flow wp-block-column-is-layout-flow"> <p class="youth-header_link youth-header_border has-text-color has-link-color wp-elements-e939c5ffc1e6a102689a47a2d8f57be1" style="color:#ffffff"><a href="/research">Back to Newsworks</a></p> <p class="youth-header_link has-text-color has-link-color wp-elements-138135cc2dc009387f6e2b0494e4b268" style="color:#ffffff"><a href="https://www2.newsworks.org.uk/l/339691/2024-11-04/3h61yf2">Download full report</a></p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> </div> <div class="wp-block-column is-vertically-aligned-center column-order1 is-layout-flow wp-block-column-is-layout-flow"> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-image size-full youth-logo bodycopy"><img decoding="async" width="4053" height="1957" src="https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024.png" alt="" class="wp-image-39180" srcset="https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024.png 4053w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-721x348.png 721w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-1200x579.png 1200w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-768x371.png 768w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-1536x742.png 1536w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-2048x989.png 2048w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-500x241.png 500w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-800x386.png 800w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-1280x618.png 1280w, https://newsworks.org.uk/wp-content/uploads/2024/10/Youth-Project-2024-1920x927.png 1920w" sizes="(max-width: 4053px) 100vw, 4053px" /></figure> </div> <div 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class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/"><span class="wp-block-navigation-item__label">Overview</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/key-findings/"><span class="wp-block-navigation-item__label">Key findings</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/news-engagement-is-high/"><span class="wp-block-navigation-item__label">News engagement is high</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/news-journalism-is-valued/"><span class="wp-block-navigation-item__label">News journalism is valued</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/news-content-is-diverse/" aria-current="page"><span class="wp-block-navigation-item__label">News content is diverse</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/news-readers-are-diverse-too/"><span class="wp-block-navigation-item__label">News readers are diverse too</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/family-influences-news-readership/"><span class="wp-block-navigation-item__label">Family influences news readership</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/influence-on-browsing-and-shopping/"><span class="wp-block-navigation-item__label">Influence on browsing and shopping</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/calling-all-agencies/"><span class="wp-block-navigation-item__label">Calling all agencies!</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://newsworks.org.uk/research/youth-project/the-methodology-mattered/"><span class="wp-block-navigation-item__label">The methodology mattered</span></a></li></ul> </div> </div> </div> </div></nav></div> <div class="wp-block-column col-scroll is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div> <h1 class="wp-block-heading has-text-color has-link-color wp-elements-ad5175b2f0a84d6ada540c18a59f7594" id="h-news-content-is-diverse" style="color:#ff5d73;font-size:2.7rem">News content is diverse</h1> <div style="height:6px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-large-font-size"><strong>There is a myth that young people are only interested in celebrity news.</strong> <strong>Celebrity news matters — but they have a broad repertoire of readership far beyond entertainment.</strong> </p> <div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-1614b72f2f78ec232c7b8d283282b288" id="h-13-news-categories-for-advertisers-to-engage-in" style="color:#ff5d73"><strong>13 news categories for advertisers to engage in</strong></h2> <div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div> <p>By applying Natural Language and Network Analysis to the more than <strong><mark style="background-color:rgba(0, 0, 0, 0);color:#880044" class="has-inline-color">10,000 news URLs visited</mark></strong>, we have been able to cluster news into 13 categories. There is a broad and rich spectrum of content where advertisers can connect with young people. It is also a healthy reminder that young people have a wide and diverse news appetite. It isn’t all showbiz gossip! </p> <div style="background-color:#fad13d;padding-left:2%;padding-right:2%;padding-bottom:2%;padding-top:2%" class="wp-block-genesis-blocks-gb-container gb-block-container"><div class="gb-container-inside"><div class="gb-container-content" style="max-width:1600px"> <p class="bodycopy has-large-font-size">Interact with the data map below to uncover the content categories that young people are exploring, examples of the specific stories that fill these categories and the relationships between them.</p> <div class="wp-block-image-map-pro-image-map-pro bodycopy"><div><div id="image-map-pro-e8dbef5d-0af9-48ef-83b1-ffaf2f2f00ee"></div></div></div> </div></div></div> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p><strong>1. Relatable stories about real people  <br></strong>From consumer rights to entertaining stories about everyday people, the most popular type of news are the stories that could happen to anyone.  </p> <p><strong>2. Celebrity <br></strong>News that centres on the rich, famous and powerful is hugely popular. From the royals, to politicians, influencers and football stars, we want the inside gossip.  </p> <p><strong>3. Screen and entertainment  <br></strong>Technology dominates across gaming, film and boxset shows as well as product and expert reviews.  </p> <p><strong>4. Global impact: US politics and climate change<br></strong>News that reveals the science and the dramatic impact of climate change resonates, as well as environmental solutions, from oat milk to behaviour changes. </p> <p><strong>5. Politics <br></strong>The world of political news covers the breaking news and political detail both at home and abroad that affects us all.</p> <p><strong>6. Money matters<br></strong>The cost-of-living crisis impacts many young people. Money matters covers the broad spectrum of finance news, consumer rights and advice with plenty of cost-saving hacks. </p> </div> <div class="wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <p><strong>7. Health and medicine  <br></strong>Both mental and physical wellbeing feature heavily, with hacks to live and feel better and dramatic breakthroughs in medical science all being of interest. </p> <p><strong>8. Wider horizons <br></strong>Young people are at a crucial life stage of learning and engage with news that offers career, travel and study advice, all of which could be life changing.</p> <p><strong>9. War in Gaza <br></strong>The conflict in the Middle East has great interest for young people, including the UK’s and the world’s response to the crisis.</p> <p><strong>10. Football<br></strong>From the stars to the stats, football remains the nation’s favourite sport. </p> <p><strong>11. Rugby and cricket<br></strong>Closely following football, both women’s and men’s cricket and rugby coverage resonate, both on the pitch and the world of each sport beyond the field.  </p> <p><strong>12. Motor news<br></strong>For those that value their vehicles, both the cars on the road and the sport on the track, news about motors is of interest.  </p> <p><strong>13. War in Ukraine<br></strong>The ongoing conflict between Russia and Ukraine grabs attention from readers, both the strategic decisions and the personal toll on both nations. </p> </div> </div> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-text-color has-link-color wp-elements-e4be05c87c03370949d4a59993f63a25" id="h-both-hard-and-soft-news-resonate" style="color:#ff5d73"><strong>Both hard and soft news resonate</strong></h2> <p>Our passive data collected all the stories that young people read over the month. However, to understand which headlines best captured their attention, we ran a test, sharing a selection of headlines across our news categories to see what resonated.  </p> <p>Across the eight categories below reflecting a full range of subject matters, on average, 75% of young people said they would read hard news headlines, while 72% said they would read soft news headlines. </p> <p>This tells advertisers that while subjects such as showbiz and entertainment is of course hugely popular with young people, the major stories of the day still matter. <mark style="background-color:rgba(0, 0, 0, 0);color:#880044" class="has-inline-color"><strong>They do not consider themselves to be the hard news avoiders</strong></mark> they can often be portrayed to be. Neither should advertisers.</p> <figure class="wp-block-image size-full"><a href="https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart.png" data-slb-active="1" data-slb-asset="1063917818" data-slb-internal="0" data-slb-group="slb"><img loading="lazy" decoding="async" width="3937" height="1617" src="https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart.png" alt="A chart depicting what type of news resonated most with the young people surveyed. Both hard and soft news appealed equally." class="wp-image-40821" srcset="https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart.png 3937w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-721x296.png 721w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-1200x493.png 1200w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-768x315.png 768w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-1536x631.png 1536w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-2048x841.png 2048w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-500x205.png 500w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-800x329.png 800w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-1280x526.png 1280w, https://newsworks.org.uk/wp-content/uploads/2024/10/youth-hard-and-soft-news-chart-1920x789.png 1920w" sizes="(max-width: 3937px) 100vw, 3937px" /></a></figure> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-buttons alignfull is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-width wp-block-button__width-50"><a class="wp-block-button__link has-theme-secondary-background-color has-text-color has-background has-link-color wp-element-button" href="https://newsworks.org.uk/research/youth-project/news-journalism-is-valued/" style="color:#ffffff"><strong>Previous Chapter</strong></a></div> <div class="wp-block-button has-custom-width wp-block-button__width-50 is-style-fill"><a class="wp-block-button__link has-theme-primary-background-color has-text-color has-background has-link-color wp-element-button" href="https://newsworks.org.uk/research/youth-project/news-readers-are-diverse-too/" style="color:#ffffff"><strong>Next Chapter</strong></a></div> </div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> </div></div></div></div></div> </div></div> <p></p> </div><footer class="entry-footer"></footer></article></main></div></div><div style="background-color:#0d2940;padding-left:5%;padding-right:5%;padding-bottom:2%;padding-top:2%" class="wp-block-genesis-blocks-gb-container gpb-agency-section-header-newsletter gb-block-container alignfull"> <div class="gb-container-inside"> <div class="gb-container-content" style="max-width:1000px"> <div class="wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal gb-has-custom-text-color" style="color:#ffffff"> <div class="gb-layout-column-wrap gb-block-layout-column-gap-0 gb-is-responsive-column"> <div class="wp-block-genesis-blocks-gb-column gb-block-layout-column"><div class="gb-block-layout-column-inner"> <h2 class="gb-section-font-override has-text-color aligncenter" style="color:#ffffff; 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