Forbes CMO Summit Virtual Series

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L33.6014167,40 L33.6014167,28.8006667 C33.6014167,25.5994167 32.3983333,23.9999167 29.9998333,23.9999167 C27.1990833,23.9999167 25.9998333,25.5995 25.9998333,28.8006667 L25.9998333,40 L19.5995,40 L19.5995,18.8006667 L25.9998333,18.8006667 L25.9998333,21.5994167 C25.9998333,21.5994167 27.9998333,17.9998333 32.3983333,17.9998333 C36.8006667,17.9998333 39.9999167,20.8006667 39.9999167,26.3984167 L39.9999167,40 L39.9999167,40 L39.9999167,40 Z" id="Shape" fill="#000000"></path> </g> </g> </g> </svg> </a> <div> <a class="hashtag have-link" style="color: #f5141d" href="https://web.archive.org/web/20201018200244/https://www.forbes.com/cmo-network/" target="_blank">#FORBESCMO</a> </div> </div> </div> <div class="col-md-6"> <p><p><b>Collaborative Marketing: The Future of Internal And External Partnerships</b></p> <p><b><br/> </b><span style="font-weight: 400;">As CMOs increasingly work with their companies’ executive team and across a wide range of external partners, what does leadership and collaboration mean for the role? Top marketers will discuss what’s changed within the C-suite and how they’re navigating work with creative and media-buying agencies, tech vendors, consultancies, other key partners to drive business growth in the current climate.</span></p> <p> </p> <p><span style="font-weight: 400;">2020 was expected to be the year that promises of the prior decade came to fruition: organizational agility and efficiency, complete digital aptitude, inclusive business strategy, technological overhaul. But the global pandemic and the movement to eradicate racial injustice changed the trajectory, priorities, means and purposes of brands and businesses in an instant. As we move into a new decade and changed world, we will regard how CMOs are charting a course forward, making important management, creative, process, investment, talent and technology decisions to redefine innovation, build for the future and drive growth.</span></p> </p> </div> <div class="social-section alternative-social"> <a href="https://web.archive.org/web/20201018200244/https://www.facebook.com/forbes" target="_blank"> <svg class="facebook-icon" width="24px" height="23px" viewbox="0 0 17 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-733.000000, -100.000000)" fill="#E2E2E2" fill-rule="nonzero"> <g id="Facebook" transform="translate(733.000000, 100.000000)"> <path d="M4.9451667,32 L4.9451667,17.3804167 L0.01125,17.3804167 L0.01125,11.7086667 L4.9463333,11.7086667 L4.9463333,7.50925 C4.9463333,2.6385 7.91875,0 12.2639167,0 C14.3451667,0 16.134,0.14116667 16.6555,0.21041667 L16.6555,5.3028333 L13.64175,5.3019167 C11.27875,5.3019167 10.83725,6.4249167 10.83725,8.0726667 L10.83725,11.7085833 L16.4569167,11.7085833 L15.7230833,17.3803333 L10.8373333,17.3803333 L10.8373333,32 L4.94525,32 L4.9451667,32 Z" id="Path"></path> </g> </g> </g> </svg> </a> <a href="https://web.archive.org/web/20201018200244/https://twitter.com/ForbesCMO" target="_blank"> <svg class="twitter-icon" width="28px" height="22px" viewbox="0 0 32 26" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-437.000000, -20.000000)" fill-rule="nonzero"> <g id="Twitter" transform="translate(429.000000, 9.000000)"> <rect id="Background" fill-opacity="0" fill="#FCFCFC" x="0" y="0" width="48" height="48"></rect> <path fill="#E2E2E2" d="M36.16072,17.21768 C36.52504,26.36064 29.94272,36.6 17.87328,36.6 C14.216,36.6 10.92496,35.50352 8,33.67488 C11.29096,34.0392 14.94824,33.3072 17.50728,31.11416 C14.58232,31.11416 12.38752,29.2856 11.29096,26.72488 C12.38744,27.09256 13.11976,26.72488 14.21592,26.72488 C11.29096,25.6284 9.09648,23.0676 9.09648,20.14272 C9.8284,20.5072 10.92504,20.87488 12.02144,20.87488 C9.09648,19.04632 8.36416,15.02136 10.19264,12.0964 C13.4856,16.12136 18.23912,18.67848 23.3588,18.67848 C22.62824,15.02144 25.55328,11 29.94256,11 C31.7712,11 33.59968,11.73216 34.69624,13.1928 C36.16048,12.82856 37.6212,12.46424 38.7176,11.73232 C38.35336,13.1928 37.26048,14.65728 35.79264,15.38936 C37.25712,15.38936 38.35336,15.02152 39.44992,14.29288 C38.71776,15.38936 37.62136,16.48584 36.16064,17.21784 L36.16072,17.21768 Z" id="Path" fill="#000000"></path> </g> </g> </g> </svg> </a> <a href="https://web.archive.org/web/20201018200244/https://www.linkedin.com/company/forbes-magazine/" target="_blank"> <svg width="24px" height="24px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-245.000000, -17.000000)" fill-rule="nonzero"> <g id="LinkedIn" transform="translate(237.000000, 9.000000)"> <rect id="Background" fill-opacity="0" fill="#FCFCFC" x="0" y="0" width="48" height="48"></rect> <path fill="#E2E2E2" d="M15.19925,39.9998333 L8.80083333,39.9998333 L8.80083333,18.8006667 L15.5996667,18.8006667 L15.5996667,39.9998333 L15.1994167,39.9998333 L15.19925,39.9998333 Z M12.0000833,16 C10.0000833,16 8.00008333,14.4004167 8.00008333,12 C8.00008333,9.59958333 9.59966667,8 12.0000833,8 C14.0000833,8 16.0000833,9.59958333 16.0000833,12 C16.0000833,14.4004167 14,16 12.0000833,16 Z M39.9999167,40 L33.6014167,40 L33.6014167,28.8006667 C33.6014167,25.5994167 32.3983333,23.9999167 29.9998333,23.9999167 C27.1990833,23.9999167 25.9998333,25.5995 25.9998333,28.8006667 L25.9998333,40 L19.5995,40 L19.5995,18.8006667 L25.9998333,18.8006667 L25.9998333,21.5994167 C25.9998333,21.5994167 27.9998333,17.9998333 32.3983333,17.9998333 C36.8006667,17.9998333 39.9999167,20.8006667 39.9999167,26.3984167 L39.9999167,40 L39.9999167,40 L39.9999167,40 Z" id="Shape" fill="#000000"></path> </g> </g> </g> </svg> </a> <div> <a class="hashtag have-link" style="color: #f5141d" href="https://web.archive.org/web/20201018200244/https://www.forbes.com/cmo-network/" target="_blank">#FORBESCMO</a> </div> </div> </div> </div> </section> <section class="speakers-section" id="Speakers" style="background-color: #1a1a1a; color: #ffffff"> <div class="fs-content"> <h2 class="event-header">Speakers</h2> <div class="row speakers-grid"> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="Carla Hassan"> <div class="speaker-img"> <a data-target="#speaker0" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Carla-Hassan_287x287_acf_cropped.jpg" alt="Carla Hassan"></a> </div> <div class="speaker-info"> <a data-target="#speaker0" data-toggle="modal"><h4 class="name">Carla Hassan</h4></a> <a class="speaker-title" data-target="#speaker0" data-toggle="modal"><p>Chief Marketing Officer</p></a> <div class="bottom-info"> <a data-target="#speaker0" data-toggle="modal"><hr></a> <a data-target="#speaker0" data-toggle="modal"><p>Citi</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker0" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Carla-Hassan_287x287_acf_cropped.jpg" alt="Carla "> </div> <div class="leadership-info"> <h3 class="leadership-name">Carla Hassan</h3> <p class="leadership-title">Chief Marketing Officer</p> <p class="leadership-job">Citi</p> <p class="leadership-description">Carla Hassan is the Chief Marketing Officer of Citi. As CMO, Carla leads Citi’s unified branding and marketing organization in building distinctive, impactful campaigns that differentiate the brand and fuel the firm’s continued growth and success. In this role, Carla oversees Citi’s Branding and Sponsorships, Global Consumer Banking marketing efforts and elements of the Institutional Clients Group’s marketing and sponsorship activities. Under her leadership, the team is differentiating Citi’s products and services and accelerating the firm’s award-winning digital capabilities to deliver a world-class client experience.<br/> <br/> Carla joined Citi in 2018 as Chief Brand Officer and led efforts to bring Citi's mission of enabling growth and economic progress to life around the world. In this role, Carla oversaw Corporate Branding, Advertising, Sponsorships, Experience and Media, as well as Insights and Analytics. <br/> <br/> Prior to joining Citi, Carla was the Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs. Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally. During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company, overseeing well-known brands including Keebler, Rice Krispies Treats and Eggo. <br/> <br/> Carla serves on the advisory board of the Association of National Advertisers’ #seeher initiative and was named a 2016 Ad Age “Woman to Watch”. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="MelissaGrady"> <div class="speaker-img"> <a data-target="#speaker1" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/GMMelissaGrady01-scaled_287x287_acf_cropped.jpg" alt="Melissa Grady"></a> </div> <div class="speaker-info"> <a data-target="#speaker1" data-toggle="modal"><h4 class="name">Melissa Grady</h4></a> <a class="speaker-title" data-target="#speaker1" data-toggle="modal"><p>Global CMO</p></a> <div class="bottom-info"> <a data-target="#speaker1" data-toggle="modal"><hr></a> <a data-target="#speaker1" data-toggle="modal"><p>Cadillac</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker1" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/GMMelissaGrady01-scaled_287x287_acf_cropped.jpg" alt="Melissa"> </div> <div class="leadership-info"> <h3 class="leadership-name">Melissa Grady</h3> <p class="leadership-title">Global CMO</p> <p class="leadership-job">Cadillac</p> <p class="leadership-description">Melissa Grady was appointed Global Chief Marketing Officer, Cadillac in September 2019. As CMO, Melissa oversees strategic marketing for the Cadillac brand around the world. Under her leadership, Cadillac has embraced a data driven approach and launched its Make Your Way campaign, which celebrates unwavering determination and aspiration. She has in-depth expertise in performance marketing and technology, including new and emerging approaches, and has delivered key note speeches at several conferences including AdWeek, AdExchanger, IAB, Incite, and LIMRA events. Melissa earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="Martyn Etherington"> <div class="speaker-img"> <a data-target="#speaker2" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Ethrington_Martyn_287x287_acf_cropped.jpg" alt="Martyn Etherington"></a> </div> <div class="speaker-info"> <a data-target="#speaker2" data-toggle="modal"><h4 class="name">Martyn Etherington</h4></a> <a class="speaker-title" data-target="#speaker2" data-toggle="modal"><p>Chief Marketing Officer</p></a> <div class="bottom-info"> <a data-target="#speaker2" data-toggle="modal"><hr></a> <a data-target="#speaker2" data-toggle="modal"><p>Teradata</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker2" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Ethrington_Martyn_287x287_acf_cropped.jpg" alt="Martyn "> </div> <div class="leadership-info"> <h3 class="leadership-name">Martyn Etherington</h3> <p class="leadership-title">Chief Marketing Officer</p> <p class="leadership-job">Teradata</p> <p class="leadership-description">Martyn Etherington is Chief Marketing Officer for Teradata, reporting to Oliver Ratzesberger, President and CEO, and a member of the Executive Leadership Team. Responsible for all aspects of Teradata’s corporate marketing strategy globally, as well as brand and digital programs, Martyn focuses on the creation, delivery, and follow-through of the company’s strategic marketing goals, strengthening its brand and enriching its customers’ experiences.<br/> <br/> Martyn has a distinguished track record of driving top-line results, growing market share, improving customer experience, and enhancing brands. Before joining Teradata, Martyn was Chief Marketing Officer at Cisco Jasper, a global market leader for IoT connectivity management. Prior to this role, Martyn served as Executive Vice President, Chief Marketing Officer, and Chief of Staff for Mitel, where he was responsible for driving global marketing.<br/> <br/> Martyn has been recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, BtoB Magazine as one of the World's Best Marketers, and The Internationalist as one of the top international marketers.<br/> <br/> Martyn earned a national diploma in computer science from Northbrook College, United Kingdom, and served as the chair of the School of Business Advisory Board at Portland State University.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="MichelleHarmon Madsen"> <div class="speaker-img"> <a data-target="#speaker3" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/Michelle-Harmon-Madsen-1_287x287_acf_cropped.png" alt="Michelle Harmon Madsen"></a> </div> <div class="speaker-info"> <a data-target="#speaker3" data-toggle="modal"><h4 class="name">Michelle Harmon Madsen</h4></a> <a class="speaker-title" data-target="#speaker3" data-toggle="modal"><p>CMO</p></a> <div class="bottom-info"> <a data-target="#speaker3" data-toggle="modal"><hr></a> <a data-target="#speaker3" data-toggle="modal"><p>AccuWeather</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker3" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/Michelle-Harmon-Madsen-1_287x287_acf_cropped.png" alt="Michelle"> </div> <div class="leadership-info"> <h3 class="leadership-name">Michelle Harmon Madsen</h3> <p class="leadership-title">CMO</p> <p class="leadership-job">AccuWeather</p> <p class="leadership-description">As Chief Marketing Officer at AccuWeather, Michelle Harmon-Madsen drives the implementation of a cohesive strategic marketing vision and execution plan, strengthening brand awareness, relevance, impact and analytics. She oversees all functions related to advertising, marketing of new products and services, public relations, websites, social media, and CRM.<br/> <br/> Prior to joining AccuWeather, Harmon-Madsen was President for ShopperX Lab, an innovative retail transformation consultancy partnering with executives to unlock opportunities in the consumer journey. Other previous roles include Senior Vice President, Brand Partnerships for FreshDirect, Vice President, Director of Global Strategy and Partnerships for MediaVest, and Vice President of Branded Entertainment for 19 Entertainment where she led sponsorship for “American Idol” and “So You Think You Can Dance.”<br/> <br/> She also served on the Board of She Runs It, an organization dedicated to paving the way for more women to lead in marketing, media, and tech. A proud alum of The Pennsylvania State University, Michelle has served on the Board of The Alumni Council and Smeal College of Business. <br/> </p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="AdamGrossman"> <div class="speaker-img"> <a data-target="#speaker4" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/RedSox_Headshot_AdamGrossman_2017_287x287_acf_cropped.jpg" alt="Adam Grossman"></a> </div> <div class="speaker-info"> <a data-target="#speaker4" data-toggle="modal"><h4 class="name">Adam Grossman</h4></a> <a class="speaker-title" data-target="#speaker4" data-toggle="modal"><p>EVP & CMO</p></a> <div class="bottom-info"> <a data-target="#speaker4" data-toggle="modal"><hr></a> <a data-target="#speaker4" data-toggle="modal"><p>Boston Red Sox & Fenway Sports Management</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker4" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/RedSox_Headshot_AdamGrossman_2017_287x287_acf_cropped.jpg" alt="Adam"> </div> <div class="leadership-info"> <h3 class="leadership-name">Adam Grossman</h3> <p class="leadership-title">EVP & CMO</p> <p class="leadership-job">Boston Red Sox & Fenway Sports Management</p> <p class="leadership-description">Adam Grossman leads marketing and communications efforts for the Boston Red Sox and its historic home, Fenway Park. Reporting directly to President & CEO Sam Kennedy, Grossman oversees the club's Marketing, Media Relations, Corporate Communications, Social Media, Advertising and Content, and Creative Service departments. In his role, Grossman partners with the Red Sox Ticketing, Corporate Sponsorship, and Broadcasting departments, and plays a vital role in developing integrated ticketing, sales, and sponsorship strategies that drive revenue for the club. Grossman is also responsible for marketing and growing ticket sales for all non-baseball revenue-generating events and activities at Fenway Park, including concerts, the Fenway Gridiron Series, Polartec Big Air at Fenway, Capital One Frozen Fenway, and the AIG Fenway Hurling Classic. In 2017, Grossman spearheaded the creation of "Take the Lead," a first-of-its-kind partnership between Boston's five major professional sports teams and the NAACP Boston Branch designed to combat racism and hate speech in sports venues and in the Boston community. Grossman is also chief marketing officer for Red Sox sister company Fenway Sports Management, a global sports and entertainment agency that provides sales, marketing, and consulting services for parent company Fenway Sports Group's elite portfolio of properties, including Liverpool FC, LRMR/LeBron James, NESN, and Roush Fenway Racing. Beginning his career with the Red Sox in 2002 as an intern, Grossman was named Special Assistant to President/ CEO Larry Lucchino in 2004 and promoted to Vice President of Marketing in 2008. Prior to assuming his current role, he served as Senior Vice President of Public Affairs for the Miami Dolphins from 2009 to 2011. Grossman is a 2002 cum laude graduate of Duke University with a degree in public policy, and one of eight members selected to the 2014 Eisenhower Fellowships program, chaired by General Colin L. Powell. While at Duke, he co-founded a student-led organization to improve the Durham Bulls Youth League and spearheaded a $450,000 renovation project to refurbish two baseball fields in Durham's inner city. Grossman and his wife, Candy Hannemann, have two daughters, Stella and Luiza.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="JennyRooney"> <div class="speaker-img"> <a data-target="#speaker5" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Rooney_Jenny-1_287x287_acf_cropped.jpg" alt="Jenny Rooney"></a> </div> <div class="speaker-info"> <a data-target="#speaker5" data-toggle="modal"><h4 class="name">Jenny Rooney</h4></a> <a class="speaker-title" data-target="#speaker5" data-toggle="modal"><p>Communities Director & Chair of the CMO Network </p></a> <div class="bottom-info"> <a data-target="#speaker5" data-toggle="modal"><hr></a> <a data-target="#speaker5" data-toggle="modal"><p>Forbes</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker5" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Rooney_Jenny-1_287x287_acf_cropped.jpg" alt="Jenny"> </div> <div class="leadership-info"> <h3 class="leadership-name">Jenny Rooney</h3> <p class="leadership-title">Communities Director & Chair of the CMO Network </p> <p class="leadership-job">Forbes</p> <p class="leadership-description">A business journalist of more than 20 years, Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; recently launched the Forbes CMO Next list; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; is a member of the ANA’s CMO Growth Council and served on the advisory team for the ANA's CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="MatthewAnderson"> <div class="speaker-img"> <a data-target="#speaker6" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Matthew-Anderson_287x287_acf_cropped.jpg" alt="Matthew Anderson"></a> </div> <div class="speaker-info"> <a data-target="#speaker6" data-toggle="modal"><h4 class="name">Matthew Anderson</h4></a> <a class="speaker-title" data-target="#speaker6" data-toggle="modal"><p>CMO</p></a> <div class="bottom-info"> <a data-target="#speaker6" data-toggle="modal"><hr></a> <a data-target="#speaker6" data-toggle="modal"><p>Roku</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker6" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Matthew-Anderson_287x287_acf_cropped.jpg" alt="Matthew"> </div> <div class="leadership-info"> <h3 class="leadership-name">Matthew Anderson</h3> <p class="leadership-title">CMO</p> <p class="leadership-job">Roku</p> <p class="leadership-description">Matthew Anderson joined Roku in 2011 as a strategic advisor and became Roku’s Chief Marketing Officer in 2013. He oversees all branding and communications. Earlier, Matthew had senior roles at News Corp. and Sky. Prior to Sky, Matthew was regional CEO of Ogilvy Public Relations for Asia Pacific, Europe and the Middle East. Anderson serves on the board of MOBY Group, an emerging-markets broadcaster. Matthew holds a bachelor's degree in English and Urban Studies from the University of Pennsylvania.<br/> </p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="Kimberly Paige"> <div class="speaker-img"> <a data-target="#speaker7" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Kimberly-Paige_287x287_acf_cropped.jpg" alt="Kimberly Paige"></a> </div> <div class="speaker-info"> <a data-target="#speaker7" data-toggle="modal"><h4 class="name">Kimberly Paige</h4></a> <a class="speaker-title" data-target="#speaker7" data-toggle="modal"><p>EVP & CMO</p></a> <div class="bottom-info"> <a data-target="#speaker7" data-toggle="modal"><hr></a> <a data-target="#speaker7" data-toggle="modal"><p>BET Networks</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker7" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Kimberly-Paige_287x287_acf_cropped.jpg" alt="Kimberly "> </div> <div class="leadership-info"> <h3 class="leadership-name">Kimberly Paige</h3> <p class="leadership-title">EVP & CMO</p> <p class="leadership-job">BET Networks</p> <p class="leadership-description">Kimberly Paige is a seasoned executive with more than 25 years of general management, strategy, innovation, and brand marketing experience with a proven track record of building billion-dollar Fortune 500 brands. Paige is Executive Vice President and Chief Marketing Officer for BET Networks. Paige is responsible for managing and implementing brand strategy across all platforms, including the BET and BET Her linear networks, BET+, BET Digital, BET Social and BET Experience. Paige also leads BET’s awarding-winning Brand Creative Team, best-in-class Consumer Insights & Analytics Team and all Media Planning. In addition, she stewards BET’s Live Events business. Paige reports to Scott Mills, President of BET Networks. Most recently, Paige was the Chief Operating and Brand-Building Officer at Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, and maker of SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, and nyakio™. Paige managed the overall strategic direction of the company and led the business planning for continued growth, including the existing product portfolio, new and innovative products and line extensions, and built the business in existing and new channels. She was responsible for operations, which included end-to-end supply chain, marketing and sales, and continually assessed the organization and infrastructure for company growth. She joined Sundial from her previous role as Chief Marketing Officer of Coty, Inc. where she stewarded the repositioning of several flagship brands. Prior to Coty, Paige spent 17 years at The Coca Cola Company where she led several businesses to unparalleled revenue growth while driving brand loyalty for brands including Sprite, Fanta, SmartWater and more. In addition to multiple brand leadership roles, she was Vice President & CMO of Coca-Cola’s Ventures & Emerging Brands, where she led innovation and marketing support for emerging and recently acquired brands. Prior to that, Paige co-founded and was President of Kickoff Marketing, a strategic planning and brand consulting firm where she drove profitable growth and assessed new business venture opportunities for a variety of consumer brands and non-profit organizations. Paige began her career at Procter and Gamble, where she worked in brand management and drove results for the largest division of the company (formerly Package Soap and Detergent).</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="TonyAmbroza"> <div class="speaker-img"> <a data-target="#speaker8" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/Ambroza-Tony-scaled_287x287_acf_cropped.jpg" alt="Tony Ambroza"></a> </div> <div class="speaker-info"> <a data-target="#speaker8" data-toggle="modal"><h4 class="name">Tony Ambroza</h4></a> <a class="speaker-title" data-target="#speaker8" data-toggle="modal"><p>Chief Brand officer</p></a> <div class="bottom-info"> <a data-target="#speaker8" data-toggle="modal"><hr></a> <a data-target="#speaker8" data-toggle="modal"><p>Carhartt Inc. </p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker8" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/09/Ambroza-Tony-scaled_287x287_acf_cropped.jpg" alt="Tony"> </div> <div class="leadership-info"> <h3 class="leadership-name">Tony Ambroza</h3> <p class="leadership-title">Chief Brand officer</p> <p class="leadership-job">Carhartt Inc. </p> <p class="leadership-description">Tony Ambroza is the chief brand officer (CBO) at Carhartt, Inc. In this role, Tony leads brand engagement across the entire consumer journey at critical touch points including TV commercials, social media, events, retail marketing, Carhartt’s direct-to-consumer (D2C) business, and beyond to build an even deeper affinity between consumers and the Carhartt brand.<br/> <br/> As CBO, Tony continues to scale the brand’s reach by championing Carhartt’s meaning, purpose, and values while fiercely preserving its storied heritage. Under his leadership, the fast-growing D2C business continues to deliver the ultimate brand experience to hardworking people by creating seamless, inspiring engagements between Carhartt, the products, and the people that matter most to the brand: its consumers. On the marketing side, Tony will continue to amplify Carhartt’s celebration of hard work and the brand’s role in the lives of hardworking people all over the world by sharing their Carhartt experiences.<br/> <br/> Tony joined Carhartt in October 2010 as the vice president of marketing with a strong background in the apparel industry, extensive retail partnership experience, and a visionary approach to brand management. He was promoted to senior vice president (SVP) of marketing in 2014, and since joining the company, the marketing team has grown brand awareness and affinity to record heights.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="MartySwant"> <div class="speaker-img"> <a data-target="#speaker9" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Swant_Marty_287x287_acf_cropped.jpg" alt="Marty Swant"></a> </div> <div class="speaker-info"> <a data-target="#speaker9" data-toggle="modal"><h4 class="name">Marty Swant</h4></a> <a class="speaker-title" data-target="#speaker9" data-toggle="modal"><p>Staff Writer & CMO Network Editor</p></a> <div class="bottom-info"> <a data-target="#speaker9" data-toggle="modal"><hr></a> <a data-target="#speaker9" data-toggle="modal"><p>Forbes</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker9" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/06/Swant_Marty_287x287_acf_cropped.jpg" alt="Marty"> </div> <div class="leadership-info"> <h3 class="leadership-name">Marty Swant</h3> <p class="leadership-title">Staff Writer & CMO Network Editor</p> <p class="leadership-job">Forbes</p> <p class="leadership-description">Marty Swant is a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising and the ever-evolving role of chief marketing officers. He also manage a number of Forbes lists including World’s Most Valuable Brands, CMO Next, and 30 Under 30 (Marketing & Advertising). Swant was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News.</p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="StephanieMcMahon"> <div class="speaker-img"> <a data-target="#speaker10" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Stephanie-McMahon_287x287_acf_cropped_287x287_acf_cropped.jpg" alt="Stephanie McMahon"></a> </div> <div class="speaker-info"> <a data-target="#speaker10" data-toggle="modal"><h4 class="name">Stephanie McMahon</h4></a> <a class="speaker-title" data-target="#speaker10" data-toggle="modal"><p>Chief Brand Officer</p></a> <div class="bottom-info"> <a data-target="#speaker10" data-toggle="modal"><hr></a> <a data-target="#speaker10" data-toggle="modal"><p>WWE</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker10" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Stephanie-McMahon_287x287_acf_cropped_287x287_acf_cropped.jpg" alt="Stephanie"> </div> <div class="leadership-info"> <h3 class="leadership-name">Stephanie McMahon</h3> <p class="leadership-title">Chief Brand Officer</p> <p class="leadership-job">WWE</p> <p class="leadership-description">Stephanie McMahon is WWE Chief Brand Officer, a publicly traded (NYSE: WWE) global media company. In this role, she is responsible for ensuring WWE’s global brand strength and growth across all lines of business. Stephanie oversees WWE’s Brand, Community Relations and Pop Culture strategies as well as WWE’s Global Sales and Partnerships Division. She also occasionally plays a character on WWE programming. Among her many contributions, Stephanie has been the driving force behind WWE’s Women’s Evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Prior to being named Chief Brand Officer, Stephanie was Executive Vice President, Creative and was the first woman to lead WWE's Creative Writing, Digital Media, Talent Relations, Talent Brand Management and Live Events businesses. Stephanie was named a Stuart Scott ENSPIRE Award Honoree at the 2017 ESPN Humanitarian Awards. Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past four years and previously chose her as a 2019 Brand Genius honoree. Stephanie was also named to Forbes’ World’s Most Influential CMOs report in 2019. In 2014, Stephanie and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer. In partnership with The V Foundation and Children’s Hospital of Pittsburgh, Connor’s Cure has raised $3.5 million to date. She is a Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute and also an Eisenhower Fellow. She is a member of the Board of Directors for WWE, The Ad Council, USO Metropolitan Washington and Children's Hospital of Pittsburgh Foundation. Stephanie received her B.S. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. She is a mother of three daughters ages 14, 12 and 10. </p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> <div class="col-md-3 col-sm-6 speaker-col"> <div class="speaker" id="MarissaJarratt"> <div class="speaker-img"> <a data-target="#speaker11" data-toggle="modal"><img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/287x287/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Marissa-Jarratt-Headshot_287x287_acf_cropped.jpg" alt="Marissa Jarratt"></a> </div> <div class="speaker-info"> <a data-target="#speaker11" data-toggle="modal"><h4 class="name">Marissa Jarratt</h4></a> <a class="speaker-title" data-target="#speaker11" data-toggle="modal"><p>Senior Vice President & CMO</p></a> <div class="bottom-info"> <a data-target="#speaker11" data-toggle="modal"><hr></a> <a data-target="#speaker11" data-toggle="modal"><p>7 Eleven, Inc.</p></a> </div> </div> </div> </div> <div class="modal fade bd-example-modal-lg leadership-modal speaker-modal" id="speaker11" tabindex="-1" role="dialog" aria-labelledby="myLargeModalLabel" aria-hidden="true"> <div class="modal-dialog modal-lg leadership-dialog"> <div class="modal-content leadership-lightbox" style="color: #000000"> <div class="leadership-img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/336x351/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/Marissa-Jarratt-Headshot_287x287_acf_cropped.jpg" alt="Marissa"> </div> <div class="leadership-info"> <h3 class="leadership-name">Marissa Jarratt</h3> <p class="leadership-title">Senior Vice President & CMO</p> <p class="leadership-job">7 Eleven, Inc.</p> <p class="leadership-description">Marissa is the Senior Vice President and Chief Marketing Officer of 7 Eleven, Inc. and leads the marketing strategy to “redefine convenience” for today’s digitally-savvy customer. She is accountable for customer insights, brand strategy, visual identity, communications strategy and execution across all mediums, including CRM, digital, social and all other channels. Marissa brings deep food and beverage knowledge and marketing expertise to 7 Eleven, having held multiple senior leadership positions at PepsiCo, where she served as VP Global Snacks Marketing, and at Dean Foods Company, where she served as SVP and Head of Marketing, General Manager for the Frozen Business Unit, and Chairman of the Board for Good Karma Foods, a plant-based food and beverage company. Marissa has led the marketing strategies for some of America’s favorite brands, including Lay’s Potato Chips, Cheetos Snacks, TruMoo Chocolate Milk and Friendly’s Ice Cream, delivering business growth and building brand equity in the process. Marissa has been recognized as a Top Woman in Grocery by Progressive Grocer, as a Rising Star by the University of Texas at Austin McCombs School of Business Hall of Fame, and as a “40 Under 40” Brand Innovator. Marissa is a life-long Texas Longhorn and holds a Master of Business Administration, Bachelor of Business Administration in Finance and a Bachelor of Arts in Spanish from The University of Texas at Austin.<br/> </p> </div> <button class="modal-close-btn" type="button" data-dismiss="modal" aria-label="Close"> <svg width="13px" height="15px" viewbox="0 0 32 32" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-725.000000, -17.000000)" fill="#333" fill-rule="nonzero"> <g id="Close" transform="translate(725.000000, 17.000000)"> <polygon id="Path" points="32 28.22875 19.77125 16 32 3.77125 28.22875 0 16 12.22875 3.77125 0 0 3.77125 12.22875 16 0 28.22875 3.77125 32 16 19.77125 28.22875 32"></polygon> </g> </g> </g> </svg> </button> </div> </div> </div> </div> <div class="speaker-btn"> <button class="speaker-btn btn contact-btn dark-bg-btn">Become a Speaker</button> </div> </div> </section> <section id="Agenda" style="background-color: #1a1a1a; color: #FFFFFF"> <div class="fs-content agenda-section"> <h2 class="event-header">Agenda</h2> <ul class="nav nav-pills" id="pills-tab" role="tablist"> </ul> <div class="tab-content" id="pills-tabContent"> <div class="tab-pane fade show active" id="tab1" role="tabpanel" aria-labelledby="pills-home-tab"> <h2 class="day-header"></h2> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>1:00 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Welcome Remarks</h2> <p><p><b>Jenny Rooney</b><span style="font-weight: 400;">, Communities Director & CMO Network Chair, Forbes</span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>1:05 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Fireside Chat</h2> <p><p><b>Carla Hassan</b><span style="font-weight: 400;">, CMO, Citi </span></p> <p><span style="font-weight: 400;">Interviewer: </span><b>Jenny Rooney</b><span style="font-weight: 400;">, Communities Director & CMO Network Chair, Forbes </span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>1:25 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">The Pledge</h2> <p><p><span style="font-weight: 400;">This year, the Forbes CMO Summit will spotlight For(bes) The Culture members and Forbes Under 30 alumni who will, from their unique vantage points, share with the CMO attendees their asks for positive change—steps for the executives to take to move their companies forward and position them for growth and societal benefit. Over the course of the series you will hear from these intrepid innovators and entrepreneurs who will ask marketing leaders to make The Pledge today. </span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>1:30 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Future of Entertainment, Leisure & Wellness</h2> <p><p><span style="font-weight: 400;">With entertainment, fitness, sports, and other entire categories upended by the Covid-19 crisis, the way people spend their leisure time has rapidly changed and continues to evolve. That of course affects how they spend their attention and money. Hear from top marketers on how they’re navigating changes in their industry along with how major advertisers are re-thinking everything from event sponsorships to where they show up to reach fans of all types to find current and future consumers.</span></p> <p><b>Adam Grossman</b><span style="font-weight: 400;">, CMO, Red Sox</span></p> <p><b>Stephanie McMahon</b><span style="font-weight: 400;">, Chief Brand Officer, WWE</span></p> <p><b>Kimberly Paige</b><span style="font-weight: 400;">, CMO, BET Networks</span></p> <p><span style="font-weight: 400;">Moderator: </span><b>Jessica Charles</b><span style="font-weight: 400;">, Executive Director, Forbes Live</span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>2:00 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Growth, Redefined</h2> <p><p><span style="font-weight: 400;">At the end of the day, what still matters for CMOs, what they must drive, is business growth. But how will growth be defined in 2020 and 2021? It will be imperative for marketers to not just double down on cultivating existing customers with existing products and services, but also to discover new pockets of opportunity. Leading CMOs from various industries will discuss how they’re using data, digital advertising, brand strategy, and consumer insights to reach new audiences and find new revenue in an uncertain year and into an uncertain future.</span></p> <p><b>Tony Ambroza</b><span style="font-weight: 400;">, Chief Brand Officer, Carhartt, Inc.</span></p> <p><b>Martyn Etherington</b><span style="font-weight: 400;">, EVP & CMO, Teradata </span></p> <p><b>Michelle Harmon-Masden</b><span style="font-weight: 400;">, CMO, Accuweather</span></p> <p><b>Marissa Jarratt</b><span style="font-weight: 400;">, CMO, 7-Eleven</span></p> <p><span style="font-weight: 400;">Moderator: </span><b>Janett Haas</b><span style="font-weight: 400;">, SVP Strategic Partnerships, CMO Practice, Forbes</span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>2:30 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Following The Eyeballs: Video In 2021</h2> <p><p><span style="font-weight: 400;">Even before the pandemic, video was poised to grow massively in 2020. However, now that everyone is stuck at home more often than expected, cable, OTT, and linear are evolving to become a bigger part of consumers’ lives — and marketers’ budgets. Hear from several CMOs at the center of action about how they’re marketing the future of video both to stand out from the competition, but also how they’re hoping to convince advertisers to spend in new ways.</span></p> <p><b>Matthew Anderson</b><span style="font-weight: 400;">, CMO, Roku</span></p> <p><b>Melissa Grady</b><span style="font-weight: 400;">, CMO, Cadillac</span></p> <p><span style="font-weight: 400;">Moderator: </span><b>Marty Swant</b><span style="font-weight: 400;">, CMO Network Editor, Forbes</span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>2:55 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Closing Remarks</h2> <p><p><b>Marty Swant</b><span style="font-weight: 400;">, CMO Network Editor, Forbes</span></p> </p> </div> </div> <div class="session-block"> <div class="col-sm-6 session-time"> <h4>3:00 PM</h4> </div> <div class="col-sm-6 session-info"> <h2 class="session-header">Program Concludes</h2> <p></p> </div> </div> </div> </div> </div> </section> <section class="sponsors-slider" id="Sponsors" style="background-color: #f6f6f6; 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color: #FFFFFF"> <div class="fs-content"> <div class="registration-header"> <h2>Register to Attend</h2> </div> <div class="registration-embded"> <p></p> <div class="bizzabo-tickets-widget" data-event-id="231469" data-params="isInMinisite=true&widgetId=73510"></div> <p><script type="text/javascript">(function(){var bz=document.createElement("script");bz.type="text/javascript";bz.async=true;bz.src="https://web.archive.org/web/20201018200244/https://organizer.bizzabo.com/widgets/tickets/tickets.js";var s=document.getElementsByTagName("script")[0];s.parentNode.insertBefore(bz,s);})();</script><br/> </p> </div> </div> </section> <section class="news-announcements" id="CMO_Summit_Virtual_Series" style="background-color: #1a1a1a; color: #ffffff"> <div class="fs-content"> <h2 class="event-header">Explore the CMO Summit Virtual Series</h2> <div class="news-slider slick-sliders light-controls"> <section class="slider"> <div class="item"> <div class="news-slide"> <div class="img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/fit-in/252x220/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/CMO-Summit-Hero2-Mobile_576x650_acf_cropped_252x220_acf_cropped.jpg" alt="2020 Forbes CMO Summit Virtual Series - Episode 2"> </div> <div class="description"> <h2 class="main-title">2020 Forbes CMO Summit Virtual Series - Episode 2</h2> <p>In Episode 2, we will discuss how digital transformation continues to evolve marketing, the pace of innovation and consumer trends has created opportunities for CMOs to navigate and reevaluate what works and what’s relevant.</p> <a class="link-title" href="https://web.archive.org/web/20201018200244/https://www.forbes.com/connect/event/forbes-cmo-summit-virtual-episode2?promo=CMOE2WP&tr=true " style="color: #f5141d"> <span style="color: #f5141d">Learn More</span> <svg class="right-svg" width="15px" height="24px" viewbox="0 0 32 21" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <g id="Page-1" stroke="none" stroke-width="1" fill="#f5141d" fill-rule="evenodd"> <g id="Custom-Preset-4" transform="translate(-629.000000, -22.000000)" fill="#f5141d" fill-rule="nonzero"> <g id="Link-Arrow" transform="translate(629.000000, 22.000000)"> <polygon id="Shape" points="0 8.7773438 25.1666667 8.7773438 18.8333333 2.4609375 21.3333333 0 32 10.5 21.3333333 21 18.8333333 18.5390625 25.1666667 12.2226563 0 12.2226563"></polygon> </g> </g> </g> </svg> </a> </div> </div> </div> <div class="item"> <div class="news-slide"> <div class="img"> <img src="https://web.archive.org/web/20201018200244im_/https://thumbor.forbes.com/thumbor/fit-in/252x220/filters:format(jpeg)/https://www.forbes.com/connect/wp-content/uploads/2020/10/CMO-Summit-Hero4-Mobile_576x650_acf_cropped_252x220_acf_cropped.jpg" alt="2020 Forbes CMO Summit Virtual Series - Episode 4"> </div> <div class="description"> <h2 class="main-title">2020 Forbes CMO Summit Virtual Series - Episode 4</h2> <p>In Episode 4, CMOs from around the world will discuss their strategies and what’s top of mind for them and their various markets. 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// Case: Multiple markers. } else { map.fitBounds( bounds ); } } </script> <script async defer src="https://web.archive.org/web/20201018200244js_/https://maps.googleapis.com/maps/api/js?key=AIzaSyBvi6WJfVijsbNENMmbuZszPh-ws01JJdw&callback=initMap"></script> <script type="text/javascript"> !function() { var e = document.createElement("script"); window.bz_widget_env = "[https://events.bizzabo.com|https://events.bizzabo.com/]", e.type = "text/javascript", e.async = !0, e.src = "https://web.archive.org/web/20201018200244/https://organizer.bizzabo.com/widgets/sections/sections.js"; var t=document.getElementsByTagName("script")[0];t.parentNode.insertBefore(e,t); }(); </script> <script type="text/javascript">window.NREUM||(NREUM={});NREUM.info={"beacon":"bam.nr-data.net","licenseKey":"48f8773eab","applicationID":"230773054","transactionName":"Z1MGMhEHChYHAkdaC14ZJQUXDwsLSRJaXQNcU0kDFQMKEQ==","queueTime":0,"applicationTime":1663,"atts":"SxQFRFkdGRg=","errorBeacon":"bam.nr-data.net","agent":""}</script></body> </html>

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Forbes CMO Summit Virtual Series - Episode 3