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5 Email Marketing Best Practices To Double Profits | VWO
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{display: none;}.slick-slide.dragging img {pointer-events: none;}.slick-initialized .slick-slide {display: block;}.slick-loading .slick-slide {visibility: hidden;}.slick-vertical .slick-slide {display: block;height: auto;border: 1px solid transparent;}.slick-arrow.slick-hidden {display: none;} </style> </head> <body class="post-template-default single single-post postid-1815 single-format-standard wp-embed-responsive loaded Mx(a) My(0) Bgc($color-white) C($color-black-light-3) Ff($new-font-family) Fz($base-font-size) Lh(1.5) Lts(0.6px) Wow(bw) has-body"> <script> (function() { const bodyTag = document.querySelector('body'); // eslint-disable-line no-restricted-syntax //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true) { bodyTag.classList.add("vwo_logged_in"); } else { bodyTag.classList.remove("vwo_logged_in"); } })(); </script> <div class="js-blog-header-top-nav js-main-nav-bar Pos(a) Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)"> All Articles </a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categories</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categories </button> <div class="menu-use-case-menu-container"><ul id="menu-use-case-menu" class=" blog-categories-dropdown dropdown-trigger:h_D(f)--md open-dropdown+D(f)--md Flw(w) Jc(sb) Miw(500px)--md Fz(16px)M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) H($category-blog-dropdown) Ov(a) H(a)--md Px(30px) Px(10px)--md"><li id="menu-item-83673" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://vwo.com/blog/ab-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">A/B (or Split) Testing</a></li> <li id="menu-item-81961" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/affiliate-marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Affiliate Marketing</a></li> <li id="menu-item-81962" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/calculator-de/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Calculator</a></li> <li id="menu-item-46042" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/cart-abandonment/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Cart Abandonment</a></li> <li id="menu-item-81963" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/click-through-rate/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Click Through Rate</a></li> <li id="menu-item-81964" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/compliance-regulation/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Compliance & Regulation</a></li> <li id="menu-item-46036" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/conversion-rate-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Conversion Rate Optimization</a></li> <li id="menu-item-81965" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-data-platform/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Data Platform</a></li> <li id="menu-item-46037" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/customer-engagement/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Engagement</a></li> <li id="menu-item-58619" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-experience/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Experience</a></li> <li id="menu-item-81966" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/data-security-privacy/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Data Security & Privacy</a></li> <li id="menu-item-46040" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/grow-traffic-and-subscribers/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Grow Traffic and Subscribers</a></li> <li id="menu-item-46039" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/landing-page-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Landing Page Optimization</a></li> <li id="menu-item-81967" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Marketing</a></li> <li id="menu-item-85972" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Insights</a></li> <li id="menu-item-85973" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Testing</a></li> <li id="menu-item-81968" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/multi-variate-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Multivariate Testing</a></li> <li id="menu-item-81969" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/partner-ecosystem/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Partner Ecosystem</a></li> <li id="menu-item-85974" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/personalization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Personalization</a></li> <li id="menu-item-81970" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/segmentation-targeting/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Segmentation & Targeting</a></li> <li id="menu-item-85975" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/server-side-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Server-Side Testing</a></li> <li id="menu-item-46038" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/usability-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Usability Testing</a></li> <li id="menu-item-46041" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/visitor-behaviour-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Visitor 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Will remove it later. --> <div class="blog-hero-variation"> <section class="Py(60px)--md Py(50px) Bgc($color-blue-light-7)"> <div class="container"> <div class="D(f) Fld(r)--md Fld(c) Gp(50px) Ai(c)"> <div class="Pos(r) Ov(h) H(250px) Bdrs(10px) D(n) D(ib)--md"> <img class=" Bdrs(10px) D(b) Miw(100%) Mt(-35px)" src="https://static.wingify.com/gcp/uploads/sites/3/2011/09/Feature-image_5-email-marketing-best-practices-to-double-your-response-rates-and-profits.png?tr=w-500,h-285" alt="" srcset ="https://static.wingify.com/gcp/uploads/sites/3/2011/09/Feature-image_5-email-marketing-best-practices-to-double-your-response-rates-and-profits.png?tr=w-500,h-285 1x, https://static.wingify.com/gcp/uploads/sites/3/2011/09/Feature-image_5-email-marketing-best-practices-to-double-your-response-rates-and-profits.png?tr=w-1000,h-570 2x" width= "500" height= "285" /> </div> <div class="W(6/12)--md Fxg(1) D(f) Fxd(c) Jc(c)"> <h1 class="Fz($font-size-42)--md Fz($font-size-20) Lh(1.2) Fw(800) Mb(20px)--md Mb(40px) Ta(c) Ta(s)--md"> 5 Email Marketing Best Practices To Double Your Response Rates and Profits </h1> <div class="D(f) Fld(c) Fld(r)--sm Gp(15px) Jc(c) Jc(fs)--md Ai(c) Mb(30px) Fz($font-size-14) Fw(500) C($color-black-light-3)"> <div class="D(f) Ai(c)"> <div class="Lh(n) Mend(15px) Fxs(0)"> <img src="https://secure.gravatar.com/avatar/76d20a5d11daa1b35fe32511f070f26f?s=24&d=mm&r=g" srcset="https://secure.gravatar.com/avatar/76d20a5d11daa1b35fe32511f070f26f?s=24&d=mm&r=g 1x, https://secure.gravatar.com/avatar/76d20a5d11daa1b35fe32511f070f26f?s=48&d=mm&r=g 2x" alt= "Paras Chopra" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/paraschopra/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Paras Chopra</a> </div> </div> <div class="BdX--sm Bdc($color-black)--sm Px(15px)"> <time datetime="2024-07-17"> Last Updated: July 17, 2024 </time> </div> <div class="D(f) Ai(c)"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(5px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 8 Min Read </span> </div> </div> <div class="Ta(c) Ta(s)--md"> <button type="button" class="button D(n) D(ib)--md" data-modal="modal-request-demo-extended"> Request Demo</button> <a href="https://vwo.com/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button My(5px) Mend(15px)--xs">Request Demo</a> <button type="button" class="D(n) D(ib)--md button button--line Mstart(10px)" data-modal="modal-free-trial"> Start Free Trial </button> <a href="https://vwo.com/free-trial/" class="D(n)--md D(ib) Tt(n) W(100%) My(5px) Mend(15px)--xs Fz($font-size-18) Fw($font-weight-bold) W(a)--xs button button--line"> Start Free Trial </a> </div> </div> </div> </section></div> <div class="Bgc($color-grey) H(4px) W(100%) Pos(f) T(79px)--md T(70px) Z(1) Bxsh($box-shadow-navigation-bottom)"> <div class="js-blog-progressbar Bgc($color-purple) H(4px) Pos(a) Start(0) T(0) Z(1)"></div> </div> <div class="container Mt(40px) Mb(80px)--md Mb(50px) Lts(0)"> <div class="yoast-breadcrumbs" id="breadcrumbs"><span><span><a href="https://vwo.com/blog/">Home</a></span> / <span><a href="https://vwo.com/blog/customer-engagement/">Customer Engagement</a></span> / <span class="breadcrumb_last" aria-current="page">5 Email Marketing Best Practices To Double Your Response Rates and Profits</span></span></div></div> <div class="container Lts(0)"> <div class="D(f) Ai(fs) Mb(80px) Pos(r)" id="js-content-wrap"> <!-- sticky sidebar --> <div style="height: calc(100vh - 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Not at all.</p> <p>Here’s what you do.</p> <p>Before you send out a new campaign/broadcast, split your list into 2-5 portions (depending on the size of your list). Then, start testing things that give you insights into what your market wants and responds to.</p> <p>For example:</p> <ul class="wp-block-list"> <li>Do they like short “teaser” emails or longer emails with more information?</li> <li>Do they respond to negative subject lines or positive subject lines?</li> <li>Does an HTML email or text email give you better <a href="https://vwo.com/glossary/click-through-rate/">CTR’s</a>?</li> </ul> <p>With each test you do, <a href="https://vwo.com/testing/">try to test something that will give you insights</a> as to what you can use in the future. Over time you’ll seem to develop a 6th sense – the ability to “predict” what your market will respond to, which leads to higher profits!</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Tip #2: You should email frequently" id="tip-2-you-should-email-frequently" data-menu-id="tip-2-you-should-email-frequently" style="text-align:left"><b><strong>Tip #2: You should email frequently</strong></b></h2> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="640" height="199" src="https://static.wingify.com/gcp/uploads/sites/3/2011/09/773.strip_.gif" alt="cartoon to explain why you should email frequently" class="wp-image-1817" title="773.strip" /><figcaption class="wp-element-caption">Image source: <a href="https://dilbert.com/strip/2005-02-11" target="_blank" rel="noreferrer noopener">Dilbert</a></figcaption></figure></div> <p class="has-text-align-center"></p> <p>Many marketers are afraid of making their list “mad” by emailing them too often.</p> <p>But think about it.</p> <p>One of the essential aspects of creating a profitable business is <a href="https://vwo.com/blog/trust-in-ecommerce/">getting your prospects and customers to trust you</a>. To develop an airtight bond and rapport with them, just like you slowly build up a rapport with a new person you meet who eventually becomes your trusted friend.</p> <p>Keeping that in mind, who would you trust more when they recommend something to you:</p> <p>A) A friend you talk to once a month?</p> <p>B) A friend you talk to 3…5… 7 times a week?</p> <p>I’ve seen amazing things happen when a client starts emailing their list more often. In every case, the more often they emailed their list—the more sales they made (and yes, over the long term).</p> <p>But there’s one caveat.</p> <p><strong>Be SMART about it.</strong></p> <p>Don’t blast your list offers everyday because they’ll drop off your list faster than you can blink an eye. Treat them like you would a friend by sending relevant information mixed in with soft pitches to buy your product.</p> <p>And every once in a while, create a marketing campaign, which we’ll talk about next.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Tip 3: You should create newsworthy marketing campaigns" id="tip-3-you-should-create-newsworthy-marketing-campaigns" data-menu-id="tip-3-you-should-create-newsworthy-marketing-campaigns" style="text-align:left"><b><strong>Tip 3: You should create newsworthy marketing campaigns</strong></b></h2> <p class="has-text-align-center"></p> <p>For some reason, newsworthy marketing campaigns are as rare as a hen’s tooth these days. I’m not sure if marketers are getting lazy or just forgetting tried-and-true ways to promote their business and generate good buzz at the same time.</p> <p>Here’s what I mean.</p> <p>Think about the various ways you can tie a promotion for your business into something that’s on the minds of your prospects. Or even something that happened in your life personally. Here are a few ideas to get your mind juices flowing.</p> <ul class="wp-block-list"> <li>Back to school in August</li> <li>Labor Day in September</li> <li>You’ve just moved your office/house, etc.</li> <li>You just had a new baby</li> <li>Your business just hit a major goal, and now it’s “customer appreciation week”</li> </ul> <p>The list goes on and on…</p> <p>I personally ran a birthday promotion for my own services a few months back – and booked myself solid for about four months. (Thanks to <a href="https://vwo.com/blog/what-changes-for-you-with-the-launch-of-the-vwo-experience-optimization-platform/">the VWO</a> subscribers who took me up on that offer!) It took me about 45 minutes to set up the promotion.</p> <p>Here’s the cool part.</p> <p>You can come up with special promotions for almost ANYTHING. One marketer I know created a promotion based around his wife putting him in the “doghouse” for having too much inventory in their garage!</p> <p>If you spend just 30 minutes brainstorming—I guarantee you can come up with at least five ideas, one of which will be good enough to use. Use the one you like best, create an email campaign out of it which sends them to a custom landing page made specifically for that event, and you have yourself one heck of a profitable promotion.</p> <p>Oh, and one more thing.</p> <p>DON’T make the mistake and think your prospects are too “sophisticated” for these types of promotions. It’s one of the biggest mistakes you can ever make in your business, which is why I’ve included it as…</p> <h2 class="wp-block-heading has-text-align-center"><em><a href="https://vwo.com/ab-testing/#guide-download"><span style="text-decoration: underline">Download Free: A/B Testing Guide</span></a></em></h2> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Tip 4: Don’t write stuffy, boring emails because you think your audience is “sophisticated”" id="tip-4-dont-write-stuffy-boring-emails-because-you-think-your-audience-is-sophisticated" data-menu-id="tip-4-dont-write-stuffy-boring-emails-because-you-think-your-audience-is-sophisticated" style="text-align:left"><b><strong>Tip 4: Don’t write stuffy, boring emails because you think your audience is “sophisticated”</strong></b></h2> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="312" height="340" src="https://static.wingify.com/gcp/uploads/sites/3/2011/09/your_email_is_boring_mug-p1685573998231562442opcc_4001.jpg" alt="reading your email is boring caption on a coffee mug" class="wp-image-1824" title="Boring emails!" /></figure></div> <p class="has-text-align-center"></p> <p>If you think your audience is too sophisticated for fun promotions like that, here’s a little secret.</p> <p>YOU. ARE. LOSING. A. BOATLOAD. OF. MONEY.</p> <p>Clear enough?</p> <p>The fact is, I don’t care if you’re selling to drunk, zit-faced teenagers or to CEOs of Fortune 500 companies.</p> <p>They’re both PEOPLE.</p> <p>And what do PEOPLE want?</p> <p>They want to have fun. They want to be entertained. They want to be engaged. They want drama (even though most don’t realize it). In fact, most people are psychologically addicted to drama. Why do you think soap operas and reality TV shows are so popular?</p> <p>Whatever way you slice it, you need to add more personality in your marketing. Can you feel my personality oozing out from my fingers and onto your screen?</p> <p>I bet you can—and that’s why this blog post is easy to read and understand (at least it should be!). If I got all fancy pants and started talking in technical jibble-jabble and hardcore psychology… you’d have no idea what I was talking about.</p> <p>The point is this.</p> <p><strong>People like dealing with people, not companies. However, you must A/B test your copy to discern what works for your business!</strong></p> <figure class="wp-block-image size-full"><a href="#free-trial"><img decoding="async" width="2400" height="298" src="https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png" alt="Blog Banner 5 Email Marketing Best Practices To Double Your Response Rates And Profits" class="wp-image-59819" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/Blog-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Tip 5: You should segment your list" id="tip-5-you-should-segment-your-list" data-menu-id="tip-5-you-should-segment-your-list" style="text-align:left"><b><strong>Tip 5: You should segment your list</strong></b></h2> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="500" height="328" src="https://static.wingify.com/gcp/uploads/sites/3/2011/09/4-AgentsOfDigital-Programmers.jpg.scaled.500.jpg" alt="cartoon to explain the various segments of programmers" class="wp-image-1820" title="Types of programmers" srcset="https://static.wingify.com/gcp/uploads/sites/3/2011/09/4-AgentsOfDigital-Programmers.jpg.scaled.500.jpg 500w, https://static.wingify.com/gcp/uploads/sites/3/2011/09/4-AgentsOfDigital-Programmers.jpg.scaled.500.jpg?tr=w-375 375w" sizes="(max-width: 500px) 100vw, 500px" /><figcaption class="wp-element-caption">Image source: <a href="https://readwrite.com/2010/07/06/agents_of_digital_new_cartoon_series_about_webworkers/" target="_blank" rel="noreferrer noopener">readwrite</a></figcaption></figure></div> <p class="has-text-align-center"></p> <p>One of the easiest ways to increase your email marketing profits is to <a href="https://vwo.com/blog/visitor-segmentation/">segment your list</a>.</p> <p>So, what types of segmentation should you be doing?</p> <p>Of course, I don’t know your business, but here are a few you can start with.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><b>Buyers</b> – Every business in the world should have a separate buyers email list. There is NO excuse for not having a buyers email list. Previous buyers, on average, are roughly 7x more likely to buy in the future as compared to first-time buyers. They also make up your back-end which, when fully developed, can triple or more your profits. If you’re not segmenting your buyers – I’m sorry to say but in my mind – you’re simply insane! 🙂</p> <p><b>Demographic/Psychographic/Geographic</b> – This can be done in many ways. For example you can separate men from women, by age group, by political association, by religion, by type of dog they own (for dog training sites of course), or even by country. The possibilities are endless, depending on your business.</p> <p><b>How Active</b> – Here’s a quick promotion you can do to both clean your email list and make oodles of money in the process. It’s called a “reactivation campaign” and it’s something direct marketers have used in the offline world for ages.</p> <p>Here’s what you do…</p> <p>1) Do a search to find prospects who haven’t opened an email in 3 months, 6 months, etc.</p> <p>2) Send them something for free, while also asking them why they haven’t been active lately and seeing if you can help them in any way.</p> <p>3) After the promotion is over, do a search for those who didn’t open/click the email and flush them from your list. Yes, actually delete them. They’re the non-responders and are clogging up your list. And for the people that did respond and/or download the gift you sent them – they’re now “reactivated” and should start opening more emails!</p> </blockquote> <p>That last promotion I said is a little more robust if you want to do it right (it would take a blog post to explain it in detail), but something is better than nothing right?</p> <p>Either way… I hope you’re the kind of person who TAKES ACTION and won’t simply read this post and do nothing. I just gave you enough information to add literally tens/hundreds of thousands of dollars into your business if you take action and implement.</p> <p>So start fixing the holes in your email campaign and put your guessing game to rest by <a href="https://vwo.com/ab-testing/">A/B testing</a> your campaigns. </p> <p>As Nike would say… “Just DO it.”</p> <p>No more excuses.</p> <p>You can easily add 20-100% more profits to your bottom line by maximizing your email marketing. So what are you waiting for?</p> <figure class="wp-block-image size-full"><a href="#free-trial"><img decoding="async" width="2400" height="1256" src="https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png" alt="Banner A/B testing" class="wp-image-59822" srcset="https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png 2400w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-1600 1600w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-1366 1366w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2021/08/End-Banner_5-Email-Marketing-Best-Practices-To-Double-Your-Response-Rates-and-Profits.png?tr=w-375 375w" sizes="(max-width: 2400px) 100vw, 2400px" /></a></figure> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/email-marketing-best-practices/" data-title="5 Email Marketing Best Practices To Double Your Response Rates and Profits" data-hashtags="" data-post-id="1815"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continue Reading</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div> <!-- END: Editor content --> <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/customer-engagement/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Customer Engagement </a> <a href="https://vwo.com/blog/marketing/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Marketing </a> </div> </div> <!-- Author at bottom --> <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://secure.gravatar.com/avatar/76d20a5d11daa1b35fe32511f070f26f?s=60&d=mm&r=g" srcset="https://secure.gravatar.com/avatar/76d20a5d11daa1b35fe32511f070f26f?s=60&d=mm&r=g 1x, https://secure.gravatar.com/avatar/76d20a5d11daa1b35fe32511f070f26f?s=120&d=mm&r=g 2x" alt= "Paras Chopra" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/paraschopra/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Paras Chopra</a> <small class="D(b) Fz($font-size-13)">I started Wingify in early 2009 to enable businesses to design and deploy great customer experiences for their websites and apps. 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class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Set up your password to get started </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Business Email <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@yourcompany.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">First Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="First Name" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Last Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Last Name" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-free-trial-step2-cu-gdpr-consent-checkbox" value="true" data-qa="modal-free-trial-step2-gdpr-consent-checkbox"/> <label for="modal-free-trial-step2-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button> <!-- <a href="#" class="js-step2-back-button C($color-blue) Mt(10px) D(ib)" >← Back</a> --> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Let's talk</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Talk to a sales representative</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">World Wide</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">You can also email us at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Get in touch</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">First Name: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="First Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Last Name: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please share the use cases, goals or needs that you are trying to solve. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! 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