Everleaf | Brand Identity

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conservation biologist and bar owner with a long family connection to botany and the environment. In launching a non-alcoholic aperitif, Paul wanted to create an upbeat, positive brand that married his twin passions. A deep-rooted desire to promote the conservation of our natural environment, with the pursuit of the perfect cocktail.<br /> <br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Naming, Brand creation, Packaging, Print collateral </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div 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window.contentField = 'page_content'; window.ajaxUrl = "https://magpie-studio.com/wp-admin/admin-ajax.php"; </script> <div class="page-content"> <div class="grid-item video layout-item" data-index="0" data-width=8 data-top=0 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Branding_Fade_Lighter_2_1080p.mov" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="1" data-width=10 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Lay Down" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Lay_Down-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Lay_Down-2000x1500.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Lay_Down-300x225.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Lay_Down-600x450.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Lay_Down-2000x1500.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="2" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>The botanical prints used through the brand were created specifically for Everleaf using its 18 constituent ingredients. These ‘sun prints’, popularised by British botanist and photographer Anna Atkins in the early 1800s, involve exposing photo-sensitive paper to direct sunlight.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="3" data-width=4 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2019/05/Botanical-Fade_Sun-Shadow-Animation_1080p.mov" muted autoplay loop playsinline webkit-playsinline /> </div> <p class="caption"> Printed by the sun: These ‘sun prints’ involve exposing photo-sensitive paper to direct sunlight. </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="4" data-width=3 data-top=0 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Collecting Botanicals" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Collecting_Botanicals-50x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Collecting_Botanicals.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Collecting_Botanicals-300x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Collecting_Botanicals-600x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Collecting_Botanicals.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> <p class="caption"> Paul Mathew – conservation biologist & Everleaf founder </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="5" data-width=8 data-top=-1 data-left=4 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Sun Shadow" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Sun_Shadow-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Sun_Shadow.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Sun_Shadow-300x225.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Sun_Shadow-600x450.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Sun_Shadow.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="6" data-width=6 data-top=-4 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Neck Label" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Neck_Label-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Neck_Label.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Neck_Label-300x225.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Neck_Label-600x450.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Neck_Label.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="7" data-width=7 data-top=-1 data-left=4 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Back Label" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Back_Label-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Back_Label.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Back_Label-300x225.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Back_Label-600x450.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Back_Label.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="8" data-width=5 data-top=-4 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Signature Glass" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Signature_Glass-31x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Signature_Glass.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Signature_Glass-188x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Signature_Glass-376x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Signature_Glass.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-c" data-index="9" data-width=3 data-top=2 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Founders Mark" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Founders_Mark-42x50.png" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Founders_Mark.png" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Founders_Mark-249x300.png 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Founders_Mark-499x600.png 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Founders_Mark.png 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="10" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>At its heart of our founder's mark is our signature Spritz glass – an icon that represents our philosophy of serving pure botanical drinks that come ‘from wild roots’.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="11" data-width= data-top=-1 data-left= data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Coasters" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Coasters-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Coasters.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Coasters-300x226.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Coasters-600x452.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Coasters.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="12" data-width=4 data-top=-2 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Pour" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Pour-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Pour.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Pour-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Pour-600x337.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Pour.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="13" data-width=2 data-top=0 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Serve" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Serve-37x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Serve.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Serve-223x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Serve-446x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Serve.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="14" data-width=7 data-top=-4 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Apron" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Apron-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Apron.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Apron-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Apron-600x401.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Apron.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="15" data-width=6 data-top=-2 data-left=6 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Seeds" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Seeds-50x43.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Seeds.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Seeds-300x259.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Seeds-600x517.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Seeds.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="16" data-width=5 data-top=-6 data-left=0 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2019/05/Mobile_WhiteBKG-1080p.mov" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="17" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>We source ingredients in a way that helps protect biodiversity, as well as helping to support and develop the local communities that grow for us.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="18" data-width=3 data-top=-1 data-left=3 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Picking Botanicals" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Picking_Botanicals-50x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Picking_Botanicals.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Picking_Botanicals-300x297.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Picking_Botanicals-600x594.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Picking_Botanicals.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="19" data-width=3 data-top=1 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Trekking" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Trekking-33x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Trekking.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Trekking-200x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Trekking-400x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Trekking.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="20" data-width=5 data-top=-4 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Tags" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Tags-41x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Tags.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Tags-247x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Tags-493x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Tags.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="21" data-width=3 data-top=0 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Magpie Everleaf Flowers" class="preload" src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Flowers-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Flowers.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Flowers-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Flowers-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2019/05/Magpie_Everleaf_Flowers.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> 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