Marktdaten & Analysen zum Automobilmarkt

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769px){ div.dhsv_vc_header{height: 400px;} div.dhsv_vc_header.small{height: 400px;} div.dhsv_vc_header.large{height: 700px;} } </style> <div class="dhsv_vc_header small" style="background-image: url(https://www.dataforce.de/wp-content/uploads/Marktdaten-header.jpg)"> <div class="overlay primary" style="opacity: 0"></div> <div class="container"> <div class="inhalt"> </div> </div> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row vc_custom_1593073365320 bg_default vc-margin-top-none vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h1 style="text-align: center;">MARKTDATEN FÜR DEN AUTOMOBILMARKT</h1> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span class="TextRun SCXW198736290 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW198736290 BCX0">Wir stellen Ihnen die relevanten</span> <strong><span class="NormalTextRun SCXW198736290 BCX0">Marktdaten im Automotive-Sektor für über 40 Länder weltweit </span></strong><span class="NormalTextRun SCXW198736290 BCX0">zur Verfügung. Erhalten Sie die neuesten Informationen zum aktuellen Marktgeschehen monatlich, quartalsweise ode</span><span class="NormalTextRun SCXW198736290 BCX0">r auf jährlicher Basis. </span><span class="NormalTextRun SCXW198736290 BCX0">Durch unsere spezifischen Selektionsmöglichkeiten können Sie </span><span class="NormalTextRun SCXW198736290 BCX0">die </span><span class="NormalTextRun SCXW198736290 BCX0">verschiedenen <strong>Markt</strong></span><strong><span class="NormalTextRun SCXW198736290 BCX0">segmente </span><span class="NormalTextRun SCXW198736290 BCX0">tiefgehend analysieren</span></strong><span class="NormalTextRun SCXW198736290 BCX0">, <strong>zukünftige Trends erkennen</strong></span> <span class="NormalTextRun SCXW198736290 BCX0">und <strong>Maßnahmen für Ihre Strategie ableiten</strong>. </span></span><span class="EOP SCXW198736290 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Exakte behördliche Daten zum Automobilmarkt ermöglichen Ihnen die Einordnung der eigenen Marktposition und die Ihrer Wettbewerber.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Alle Daten werden von unseren Data Management Engineers standardisiert und aufbereitet, sodass Sie akkurate Daten zur Bewertung der verschiedenen Märkte haben.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Die Daten </span><span data-contrast="none">stellen wir zugeschnitten auf Ihre Bedürfnisse zur Verfügung</span><span data-contrast="none">: </span><span data-contrast="none">Entweder über </span><span data-contrast="none">unser flexibles Online-Analysetool IBM Cognos Viewer</span> <span data-contrast="none">und Tableau </span><span data-contrast="none">oder klassischer Report in PPT, PDF, XLS, interaktiv eingebettet per HTML oder über eine API.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Ihre eigenen Daten können ebenfalls integriert werden, so<span style="background-color: transparent;" data-contrast="none">dass es möglich ist,</span><span style="background-color: transparent;" data-contrast="none"> spezifische Kundendimensionen oder ganz eigene Reports </span><span style="background-color: transparent;" data-contrast="none">zu </span><span style="background-color: transparent;" data-contrast="none">erstellen</span><span style="background-color: transparent;" data-contrast="none">. </span><span style="background-color: transparent;" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> <div class="buttonholder "> <a href="mailto:customer-services@dataforce.de" class="vc-button btn btn-primary " target="" > Jetzt anfragen </a> </div> </div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Neuzulassungen" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_light_gray vc-margin-top-none vc-margin-bottom-none vc_make_overflow_visible"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="wpb_column vc_column_container vc_col-sm-8 col-xs-12 col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2 style="text-align: left;">Neuzulassungsdaten – zur Einschätzung der Trends im Gesamtmarkt</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span class="NormalTextRun SCXW172097222 BCX0">Mit unseren </span><span class="NormalTextRun SCXW172097222 BCX0">D</span><span class="NormalTextRun SCXW172097222 BCX0">aten</span><span class="NormalTextRun SCXW172097222 BCX0"> zu Neuzulassungen</span> <span class="NormalTextRun SCXW172097222 BCX0">werden die</span><span class="NormalTextRun SCXW172097222 BCX0"> verschiedenen Marktsegmente – Privat, Relevanter Flottenmarkt, </span><span class="NormalTextRun SCXW172097222 BCX0">Autovermieter, Fahrzeughandel und Fahrzeugbau</span><span class="NormalTextRun SCXW172097222 BCX0"> getrennt dargestellt. <span class="TrackChangeTextInsertion TrackedChange SCXW172097222 BCX0"><span class="TextRun SCXW172097222 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="none">Innerhalb der verschiedenen </span></span><span class="TrackChangeTextInsertion TrackedChange SCXW172097222 BCX0"><span class="TextRun SCXW172097222 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="none">K</span></span><span class="TrackChangeTextInsertion TrackedChange SCXW172097222 BCX0"><span class="TextRun SCXW172097222 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="none">anäle lassen sich je nach Land unterschiedliche Informationen zu Fahrzeugen in Branchen, Leasing oder Firmenwagen abfragen. Die Betrachtung der reinen Neuzulassungen von Pkw und Nutzfahrzeugen in Europa und ausgewählter Länder weltweit ermöglicht Ihnen eine realistische Einschätzung des Marktes. </span></span></span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">“Wo werden die Fahrzeuge tatsächlich zugelassen?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Welche Antriebsarten sind für meine Zielgruppe relevant?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">“Wie entwickeln sich die Neuzulassungen von Elektroautos weltweit?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">“Welchen Einfluss haben Handelszulassungen auf die Analysen?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4 col-xs-12 col-sm-4 vc_hidden-xs"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="346" height="346" src="https://www.dataforce.de/wp-content/uploads/Neuzulassungen-high-res.png" class="vc_single_image-img attachment-full" alt="Neuzulassungen" title="neuzulassungen-high-res" srcset="https://www.dataforce.de/wp-content/uploads/Neuzulassungen-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/Neuzulassungen-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/Neuzulassungen-high-res-250x250.png 250w" sizes="(max-width: 346px) 100vw, 346px" /></div> </figure> </div> <div class="buttonholder "> <a href="https://www.dataforce.de/neuzulassungen/" class="vc-button btn btn-primary " target="_blank" > Mehr erfahren </a> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Bestand" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_white vc-margin-top-none vc-margin-bottom-none vc_make_overflow_visible"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="wpb_column vc_column_container vc_col-sm-3 col-xs-12 col-sm-3 vc_hidden-xs"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="346" height="346" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20346%20346'%3E%3C/svg%3E" class="vc_single_image-img attachment-full" alt="Regionaldaten" title="20kmfrankfurt-high-res" data-lazy-srcset="https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res-250x250.png 250w" data-lazy-sizes="(max-width: 346px) 100vw, 346px" data-lazy-src="https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res.png" /><noscript><img decoding="async" width="346" height="346" src="https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res.png" class="vc_single_image-img attachment-full" alt="Regionaldaten" title="20kmfrankfurt-high-res" srcset="https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/20kmFrankfurt-high-res-250x250.png 250w" sizes="(max-width: 346px) 100vw, 346px" /></noscript></div> </figure> </div> <div class="buttonholder "> <a href="https://www.dataforce.de/regionale-marktanalyse/" class="vc-button btn btn-primary " target="_blank" > Mehr Details </a> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-9 col-xs-12 col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2>Regionaldaten <span class="TextRun SCXW102933006 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun CommentHighlightPipeRest SCXW102933006 BCX0">–</span></span> <span class="TextRun SCXW102933006 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW102933006 BCX0">zur Bewertung bestimmter Regionen oder eigener Gebiete</span></span></h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span class="TextRun SCXW57454436 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW57454436 BCX0">Unsere Regionaldaten ermöglichen Ihnen eine eindeutige </span><span class="NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW57454436 BCX0">Gebiets</span></span><span class="TrackChangeTextInsertion TrackedChange SCXW57454436 BCX0"><span class="TextRun SCXW57454436 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW57454436 BCX0">– und Potential</span></span></span><span class="TextRun SCXW57454436 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW57454436 BCX0">analyse</span></span><span class="TrackChangeTextInsertion TrackedChange SCXW57454436 BCX0"><span class="TextRun SCXW57454436 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW57454436 BCX0"> sowie</span></span></span> <span class="TextRun SCXW57454436 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW57454436 BCX0">Performancemessung</span> <span class="NormalTextRun SCXW57454436 BCX0">anhand regionaler Einheiten oder von Ihnen selbst definierten Gebieten. <span class="NormalTextRun SCXW18579664 BCX0">Wir liefern Ihnen individuelle oder standardisierte Informationen auf regionaler Ebene</span><span class="NormalTextRun SCXW18579664 BCX0"> in Form von postalischen (5-stelligen PLZ) oder politischen (Kreisgemeindeschlüsseln/Statistische Bezirke)</span><span class="NormalTextRun SCXW18579664 BCX0"> Gebieten. </span></span></span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“In welcher Region gibt es neue, bisher nicht identifizierte Marktpotentiale?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Welche Ballungsräume sind besonders attraktiv für uns als Importeursmarke?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Ich benötige Basisdaten zur Bewertung meiner Gebietsleiter”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Regionaldaten" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_light_gray vc-margin-top-none vc-margin-bottom-none vc_make_overflow_visible"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="wpb_column vc_column_container vc_col-sm-8 col-xs-12 col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2>Bestandsdaten für Pkw und Nfz – zur Analyse des Status-quo im Automobilmarkt</h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span class="TextRun SCXW176473682 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW176473682 BCX0">Die Daten liefern Ihnen eine länderspezifische Übersicht zu</span><span class="NormalTextRun SCXW176473682 BCX0">m</span><span class="NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW176473682 BCX0"> Pkw</span><span class="NormalTextRun CommentHighlightPipeRest SCXW176473682 BCX0">–</span></span><span class="TrackChangeTextInsertion TrackedChange SCXW176473682 BCX0"><span class="TextRun SCXW176473682 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW176473682 BCX0"> und Nutzfahrzeug</span></span></span><span class="TrackChangeTextInsertion TrackedChange SCXW176473682 BCX0"><span class="TextRun SCXW176473682 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW176473682 BCX0">b</span></span></span><span class="TextRun SCXW176473682 BCX0" lang="DE-DE" xml:lang="DE-DE" data-contrast="auto"><span class="NormalTextRun SCXW176473682 BCX0">estand</span><span class="NormalTextRun SCXW176473682 BCX0">, den Units in Operation (UIO)</span><span class="NormalTextRun SCXW176473682 BCX0"> sowie Bestandsinformationen</span><span class="NormalTextRun SCXW176473682 BCX0">. Sehen Sie die genauen Marktanteile der Marken und Modelle, Antriebsarten und Aufbauarten inkl. Alter des Fahrzeuges im Bestand sowie weiteren Kriterien. Auf dieser Basis lässt sich das exakte Marktpotential für Ihre Marke ermitteln. </span></span></p> <ul style="font-weight: 400;"> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">“Wie verändert sich die Haltedauer bei verschiedenen Fahrzeugmodellen?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Wie hoch ist das Wiederbeschaffungspotential im Markt?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">“Was sind die wichtigsten Antriebsarten in bestimmten Märkten?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4 col-xs-12 col-sm-4 vc_hidden-xs"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="346" height="346" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20346%20346'%3E%3C/svg%3E" class="vc_single_image-img attachment-full" alt="Bestandsdaten" title="bestand-high-res" data-lazy-srcset="https://www.dataforce.de/wp-content/uploads/Bestand-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/Bestand-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/Bestand-high-res-250x250.png 250w" data-lazy-sizes="(max-width: 346px) 100vw, 346px" data-lazy-src="https://www.dataforce.de/wp-content/uploads/Bestand-high-res.png" /><noscript><img decoding="async" width="346" height="346" src="https://www.dataforce.de/wp-content/uploads/Bestand-high-res.png" class="vc_single_image-img attachment-full" alt="Bestandsdaten" title="bestand-high-res" srcset="https://www.dataforce.de/wp-content/uploads/Bestand-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/Bestand-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/Bestand-high-res-250x250.png 250w" sizes="(max-width: 346px) 100vw, 346px" /></noscript></div> </figure> </div> <div class="buttonholder "> <a href="https://www.dataforce.de/pkw-bestandsdaten/" class="vc-button btn btn-primary " target="_blank" > Mehr erfahren </a> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Besitzumschreibungen" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_white vc-margin-top-none vc-margin-bottom-none vc_make_overflow_visible"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="wpb_column vc_column_container vc_col-sm-3 col-xs-12 col-sm-3 vc_hidden-xs"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="346" height="346" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20346%20346'%3E%3C/svg%3E" class="vc_single_image-img attachment-full" alt="Private Loyalty" title="private loyalty-high-res" data-lazy-srcset="https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res-250x250.png 250w" data-lazy-sizes="(max-width: 346px) 100vw, 346px" data-lazy-src="https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res.png" /><noscript><img decoding="async" width="346" height="346" src="https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res.png" class="vc_single_image-img attachment-full" alt="Private Loyalty" title="private loyalty-high-res" srcset="https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res.png 346w, https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res-300x300.png 300w, https://www.dataforce.de/wp-content/uploads/Private-Loyalty-high-res-250x250.png 250w" sizes="(max-width: 346px) 100vw, 346px" /></noscript></div> </figure> </div> <div class="buttonholder "> <a href="https://www.dataforce.de/private-loyalty/" class="vc-button btn btn-primary " target="_blank" > Mehr erfahren </a> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-9 col-xs-12 col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2>Private Loyalty <span class="NormalTextRun CommentHighlightPipeRest SCXW80892366 BCX0">–</span><span class="NormalTextRun SCXW80892366 BCX0"> zur Auswertung der </span><span class="NormalTextRun SCXW80892366 BCX0">Kundenloyalitä</span><span class="NormalTextRun SCXW80892366 BCX0">t im deutschen Markt</span></h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span data-contrast="auto">Mit den Daten zur Kundenloyalität können Sie nachvollziehen, wie loyal Kunden gegenüber den einzelnen Herstellermarken sind. Sie sehen genau, wie oft Ihre Kunden zu einer anderen Marke oder zu Ihrem Wettbewerber wechseln. Im heutigen dynamischen Wettbewerbsumfeld ist diese Kennzahl entscheidend, um den Erfolg einer Marke zu messen und Rückschlüsse auf die Entscheidungsprozesse und das Kaufverhalten des Kunden zu ziehen. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><b><span data-contrast="auto">“</span></b><span data-contrast="auto">Welcher Anteil an Kunden ist zur Konkurrenz gewechselt?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Wie viele Kunden konnte ich von einer Wettbewerbermarke erobern?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">“Muss ich meinen Vertrieb und meine Marketingmaßnahmen anpassen, um die Loyalität meiner Kunden zu erhöhen?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Forecast" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_light_gray vc-margin-top-none vc-margin-bottom-none vc_make_overflow_visible"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="wpb_column vc_column_container vc_col-sm-8 col-xs-12 col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <h2>Nutzfahrzeugdaten <span class="NormalTextRun CommentHighlightPipeHovered SCXW85016536 BCX0">– </span><span class="NormalTextRun SCXW85016536 BCX0">Entwicklungen des Nutzfahrzeugmarktes </span><span class="NormalTextRun SCXW85016536 BCX0">eur</span><span class="NormalTextRun SCXW85016536 BCX0">opaweit</span></h2> </div> </div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p><span data-contrast="auto">Mit den Daten zu kommerziellen Nutzfahrzeugen lassen sich Marktpotentiale erkennen und Sie können konkrete Maßnahmen für Ihre Planung ableiten. Die Daten werden nach verschiedenen Marktdimensionen – Marken, Modelle, Antriebsarten, Aufbauarten, Motorleistung, Gesamtgewicht – aufbereitet, die Ihnen eine genaue Performance-Messung ermöglichen. Derzeit sind die Nutzfahrzeugdaten für 30 Länder in Europa verfügbar. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">“Wie ist der Anteil bestimmter Fahrzeugtypen am gesamten Nutzfahrzeugmarkt?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Welche Antriebsarten werden in bestimmten Fahrzeugklassen genutzt?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">“Was sind Entwicklungen, die ich bei meiner Modellplanung berücksichtigen muss?”</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> </div></div></div><div class="wpb_column vc_column_container vc_col-sm-4 col-xs-12 col-sm-4 vc_hidden-xs"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="286" height="286" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20286%20286'%3E%3C/svg%3E" class="vc_single_image-img attachment-full" alt="Nutzfahrzeugdaten" title="nutzfahrzeugdaten" data-lazy-srcset="https://www.dataforce.de/wp-content/uploads/Nutzfahrzeugdaten.png 286w, https://www.dataforce.de/wp-content/uploads/Nutzfahrzeugdaten-250x250.png 250w" data-lazy-sizes="(max-width: 286px) 100vw, 286px" data-lazy-src="https://www.dataforce.de/wp-content/uploads/Nutzfahrzeugdaten.png" /><noscript><img decoding="async" width="286" height="286" src="https://www.dataforce.de/wp-content/uploads/Nutzfahrzeugdaten.png" class="vc_single_image-img attachment-full" alt="Nutzfahrzeugdaten" title="nutzfahrzeugdaten" srcset="https://www.dataforce.de/wp-content/uploads/Nutzfahrzeugdaten.png 286w, https://www.dataforce.de/wp-content/uploads/Nutzfahrzeugdaten-250x250.png 250w" sizes="(max-width: 286px) 100vw, 286px" /></noscript></div> </figure> </div> <div class="buttonholder "> <a href="https://www.dataforce.de/nutzfahrzeuge/" class="vc-button btn btn-primary " target="_blank" > Mehr erfahren </a> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="PrivateLoyalty" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_white vc-margin-top-none vc-margin-bottom-none vc_make_overflow_visible"><div class="wpb_column vc_column_container vc_col-sm-12 col-xs-12 col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner row"><div class="wpb_column vc_column_container vc_col-sm-3 col-xs-12 col-sm-3 vc_hidden-xs"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_center wpb_content_element"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="346" height="346" 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Zur Optimierung Ihrer Marktsteuerung wird je nach Marktsegment die Anzahl der Halterwechsel auf Marken- und Modellbasis sowie allen technischen Daten ausgewiesen. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">“Wie viele neue Handelsfahrzeuge wurden 2022 im Privatmarkt umgeschrieben?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Nach welcher Zeit wechseln Vermieterfahrzeuge den Besitzer?”</span></li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">“Wie steuern meine direkten Konkurrenten die Neuzulassungen im Markt?”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li> </ul> </div> </div> <div class="buttonholder button_left "> <a href="https://youtu.be/_Pauaqfist8" class="vc-button btn btn-primary " target="" > Zum Video </a> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div id="Kontakt" data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row row bg_brand-primary vc-margin-top-none vc-margin-bottom-none"><div class="wpb_column vc_column_container vc_col-sm-8 col-xs-12 col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element" > <div class="wpb_wrapper"> <p>Interessieren Sie sich für unsere Daten oder haben Sie eine Frage zum Markt? 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Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.</span> </p> <div class="row no-gutters align-items-center"> <div class="col-12 col-sm-10"> <p class="_brlbs-accept"> <a href="#" class="_brlbs-btn _brlbs-btn-accept-all _brlbs-cursor" tabindex="0" role="button" data-cookie-accept-all > Alle akzeptieren </a> <a href="#" id="CookiePrefSave" tabindex="0" role="button" class="_brlbs-btn _brlbs-cursor" data-cookie-accept > Einstellungen speichern & schließen </a> <a href="#" class="_brlbs-btn _brlbs-refuse-btn _brlbs-cursor" tabindex="0" role="button" data-cookie-refuse > Nur essenzielle Cookies akzeptieren </a> </p> </div> <div class="col-12 col-sm-2"> <p class="_brlbs-refuse"> <a href="#" class="_brlbs-cursor" tabindex="0" role="button" data-cookie-back > Zurück </a> </p> </div> </div> </div> </div> <div data-cookie-accordion> <fieldset> <legend class="sr-only">Ihre Einstellungen zu Cookies für diese Website</legend> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Essenziell (1)</span> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essenzielle Cookies ermöglichen grundlegende Funktionen und sind für die einwandfreie Funktion der Website erforderlich.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th scope="row">Name</th> <td> <label> Borlabs Cookie </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Eigentümer dieser Website<span>, </span><a href="https://www.dataforce.de/impressum/">Impressum</a></td> </tr> <tr> <th scope="row">Zweck</th> <td>Speichert die Einstellungen der Besucher, die in der Cookie Box von Borlabs Cookie ausgewählt wurden.</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1 Jahr</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (6)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Marketing</span> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Diese Cookies dienen verschiedenen Funktionen wie dem Live-Chat über unsere Website, der statistischen Analyse oder der Reichweitenmessung. Statistische Analyse ist die Verarbeitung und Darstellung von Daten über Nutzeraktionen und -interaktionen auf unserer Website (z.B. Anzahl der Seitenbesuche, Anzahl der eindeutigen Besucher, Anzahl der wiederkehrenden Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Absprungrate, Betätigung von Schaltflächen) und ggf. die Einteilung von Nutzern in Gruppen aufgrund technischer Daten über die verwendeten Softwareeinstellungen (z.B. Browsertyp, Betriebssystem, Spracheinstellung, Bildschirmauflösung). Reichweitenmessung ist die Besuchsaktionsauswertung durch Analyse des Nutzungsverhaltens in Bezug auf die Feststellung bestimmter Nutzeraktionen und Messung der Effektivität von Online-Werbung. Gemessen wird die Anzahl der Besucher, die z.B. durch das Anklicken von Werbeanzeigen auf unsere Website gelangt sind. Darüber hinaus kann die Rate der Nutzer gemessen werden, die eine bestimmte Aktion ausführen (z.B. Registrierung für den Newsletter, Bestellung von Waren).</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-tag-manager" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Cookie von Google zur Steuerung der erweiterten Script- und Ereignisbehandlung.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Ads</span> <input id="borlabs-cookie-bing-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="bing-ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Ads </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin, Ireland 18, D18 P521</td> </tr> <tr> <th scope="row">Zweck</th> <td>Cookie von Microsoft Advertising (Bing.com), das für das Conversion-Tracking von Bing Ads verwendet wird.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security" target="_blank" rel="nofollow noopener noreferrer" > https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.bing.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>MUID,_uetmsclkid,_uetsid,_uetvid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1 Year</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Analytics</span> <input id="borlabs-cookie-google-analytics" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-analytics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Analytics </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland und Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>Der Webanalysedienst „Google Analytics“ verwendet sog. „Cookies“, die zur Wiedererkennung auf Ihrem Endgerät gespeichert werden, sowie ähnliche Tracking-Methoden zur Wiedererkennung von Endgeräten wie Zählpixel, Device Fingerprinting und Programmierschnittstellen (z. B. APIs und SDKs), um Informationen aus Ihrem Endgerät zu verarbeiten. Hierfür wird Ihrem Endgerät eine zufällig generierte Identifikationsnummer (Cookie-ID/Geräte-ID) zugewiesen. Mithilfe dieser Technologien verarbeitet „Google“ die erzeugten Informationen über die Benutzung unserer Website durch Ihr Endgerät sowie Zugriffsdaten zum Zwecke der statistischen Analyse – z. B. Aufruf einer bestimmten Webseite, Anzahl der eindeutigen Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Klick-, Wisch- und Scrollverhalten, Betätigung von Schaltflächen, Anmeldung zum Newsletter, Absprungrate und ähnliche Nutzerinteraktionen. Zu diesem Zweck kann auch ermittelt werden, ob unterschiedliche Endgeräte zu Ihnen oder zu Ihrem Haushalt gehören. Zu den Zugriffsdaten zählen insbesondere die IP-Adresse, Browser- und Geräteinformationen, Cookie-ID/Geräte-ID, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage. In Systemen von „Google Analytics 4“ werden keine einzelnen IP-Adressen protokolliert oder gespeichert. Im Moment der Erfassung der IP-Adresse durch Google in speziellen lokalen Rechenzentren in der EU wird Ihre IP-Adresse verwendet, um Standortinformationen zu bestimmen. Anschließend wird die IP-Adresse gelöscht, bevor die Zugriffsdaten in einem Rechenzentrum oder auf einem Server für „Google Analytics“ gespeichert werden. In „Google Analytics 4“ werden keine genauen Daten zum geografischen Standort bereitgestellt, sondern lediglich allgemeine Standortinformationen wie die Region und Stadt des Standortes des Endgeräts, die aus der IP-Adresse abgeleitet werden. „Google“ wird diese Informationen verarbeiten, um Ihre Nutzung der Website auszuwerten, uns Berichte über die Website-Aktivitäten zusammenzustellen und – soweit wir gesondert darauf hinweisen – um uns weitere mit der Website-Nutzung verbundene Dienstleistungen zu erbringen. Sofern Sie bei einem Dienst von Google registriert sind, kann „Google“ den Website-Besuch Ihrem Nutzer-Account zuordnen und anwendungsübergreifend Nutzerprofile erstellen und auswerten. Zudem erfolgt eine plattformübergreifende Analyse des Nutzungsverhaltens auf Websites und Apps, die „Google Analytics 4“ Technologien nutzen. Dadurch kann das Nutzungsverhalten in unterschiedlichen Umgebungen gleichermaßen erfasst, gemessen und verglichen werden. Dabei werden z. B. automatisiert Scroll-Events des Nutzers erfasst, die ein besseres Verständnis für die Nutzung von Websites und Apps ermöglichen sollen. Hierfür werden unterschiedliche Cookie-IDs/Geräte-IDs für verschiedene Endgeräte verwendet. Im Anschluss werden uns anonymisierte und nach ausgewählten Kriterien erstellte Statistiken über die Nutzung der unterschiedlichen Plattformen bereitgestellt. Mithilfe von „Google Analytics 4“ werden automatisch Zielgruppen für bestimmte Cookie-IDs/Geräte-IDs oder mobile Werbe-IDs erstellt, die später für die individualisierte werbliche Ansprache verwendet werden. Als Zielgruppenkriterium kommen z. B. in Betracht: Nutzer, die Produkte angesehen, aber nicht einem Einkaufswagen hinzugefügt haben oder einem Warenkorb hinzugefügt, aber den Kauf nicht abgeschlossen ODER Nutzer, die bestimmte Artikel erworben haben. Dabei umfasst eine Zielgruppe mindestens 100 Nutzer. Mithilfe des Tools „Google Ads“ können sodann interessenbezogene Werbeanzeigen in Suchergebnissen ausgespielt werden. Ebenso können Nutzern von Websites auf anderen Websites innerhalb des „Google“ Werbenetzwerks (in der Google-Suche, auf „YouTube“, sog. „Google Anzeigen“ oder auf anderen Websites) wiedererkannt und auf Grundlage der festgelegten Zielgruppenkriterien zugeschnittene Werbeanzeigen präsentiert werden.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Ads</span> <input id="borlabs-cookie-google_ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google_ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Ads </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google LLC</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">LinkedIn Insights</span> <input id="borlabs-cookie-linkedin-insights" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="linkedin-insights" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> LinkedIn Insights </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>LinkedIn Corporation</td> </tr> <tr> <th scope="row">Zweck</th> <td>Cookie von LinkedIn, das für Website-Analysen, Ad-Targeting und Anzeigenmessung verwendet wird. Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://de.linkedin.com/legal/privacy-policy" target="_blank" rel="nofollow noopener noreferrer" > https://de.linkedin.com/legal/privacy-policy </a> </td> </tr> <tr> <th scope="row">Cookie Name</th> <td>UserMatchHistory,AnalyticsSyncHistory,li_oatml,lms_ads,lms_analytics,li_fat_id,li_sugr,U,_guid,BizographicsOptOut,li_giant</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>Sitzung / 90 Tage</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Microsoft Clarity</span> <input id="borlabs-cookie-microsoft-clarity" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="microsoft-clarity" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Microsoft Clarity </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA)</td> </tr> <tr> <th scope="row">Zweck</th> <td>Der Webanalysedienst „Microsoft Clarity“ verwendet sog. „Cookies“, die zur Wiedererkennung auf Ihrem Endgerät gespeichert werden, sowie ähnliche Tracking-Methoden zur Wiedererkennung von Endgeräten wie Zählpixel, Device Fingerprinting und Programmierschnittstellen (z. B. APIs und SDKs), um Informationen aus Ihrem Endgerät zu verarbeiten. Hierfür wird Ihrem Endgerät eine zufällig generierte Identifikationsnummer (Cookie-ID/Geräte-ID) zugewiesen. Mithilfe dieser Technologien verarbeitet „Microsoft“ die erzeugten Informationen über die Benutzung unserer Website durch Ihr Endgerät sowie Zugriffsdaten zum Zwecke der statistischen Analyse – z. B. Aufruf einer bestimmten Webseite, Anzahl der eindeutigen Besucher, Einstiegs- und Ausstiegsseiten, Verweildauer, Klick-, Wisch- und Scrollverhalten, Betätigung von Schaltflächen, Anmeldung zum Newsletter, Absprungrate und ähnliche Nutzerinteraktionen. Zu diesem Zweck kann auch ermittelt werden, ob unterschiedliche Endgeräte zu Ihnen oder zu Ihrem Haushalt gehören. Zu den Zugriffsdaten zählen insbesondere die IP-Adresse, Browser- und Geräteinformationen, Cookie-ID/Geräte-ID, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://privacy.microsoft.com/de-de/privacystatement" target="_blank" rel="nofollow noopener noreferrer" > https://privacy.microsoft.com/de-de/privacystatement </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.dataforce.de</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_clck, _clsk, CLID, ANONCHK, MR, MUID, SM</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>12 Monate</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Einbindung externer Inhalte (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <span class="sr-only">Einbindung externer Inhalte</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>In diese Website sind Inhalte anderer Dienste eingebunden, um die Nutzung bestimmter Funktionen zu ermöglichen (z.B. Karten-Funktion) oder Audiodateien oder audiovisuelle Inhalte (z.B. Videos), die auf anderen Websites/Plattformen veröffentlicht sind (z.B. YouTube/Soundcloud), auch auf unserer Website anzuzeigen und wiederzugeben.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Maps</span> <input id="borlabs-cookie-googlemaps" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlemaps" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Maps </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland und Google, LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>Funktionsweise: Auf unseren Websites haben wir den externen Kartendienst „Google Maps“ von „Google“ eingebunden. „Google Maps“ ermöglicht die komfortable Nutzung der Karten-Funktion auf unserer Website. Bei Nutzung der Kartenfunktion werden auch Informationen verarbeitet, die auf den Endgeräten von Nutzern gespeichert werden. Durch den Besuch auf der Website erhält „Google“ die Information, dass Nutzer die entsprechende Unterseite unserer Website aufgerufen haben. Zudem werden Zugriffsdaten, wie beispielsweise die IP-Adresse, Browserinformationen, die zuvor besuchte Website sowie Datum und Uhrzeit der Serveranfrage an „Google“ übermittelt. Dies erfolgt unabhängig davon, ob „Google“ ein Nutzerkonto bereitstellt, über das Nutzer eingeloggt sind, oder ob kein Nutzerkonto besteht. 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