La DMA sta cambiando Google Search, ma non come speravano gli albergatori

<!DOCTYPE html> <html lang="it-IT"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, minimal-ui, user-scalable=no"> <meta name="theme-color" content="#432975"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.d-edge.com/wp-content/themes/d-edge/img/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.d-edge.com/wp-content/themes/d-edge/img/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.d-edge.com/wp-content/themes/d-edge/img/favicon-16x16.png"> <script>var $d_edge_url = "https://www.d-edge.com/";</script>   <script no-loader type='text/javascript'> var dedge_macaron_enabled = true; !function(o){function _(n,e){return e.every(function(e){return-1!==n.indexOf(e)})}o.dedge_macaron_is_enabled=function(){return void 0!==o.dedge_macaron_enabled&&o.dedge_macaron_enabled},o.dedge_macaron_get_consent_categories=function(){if(!o.dedge_macaron_is_enabled())return["needed","prefs","stats","ads","unknown"];var e=function(e){e=("; "+document.cookie).split(`; ${e}=`);return 2===e.length?decodeURIComponent(e.pop().split(";").shift()):null}("_deCookiesConsent"),n=[];return n=!1!==e?JSON.parse(e):n},o.dedge_macaron_on_consent=function(e,n,d){d=d||function(){};function o(o,t,e,a){return function(e){var n;r||(o=Array.isArray(o)?o:[o],(n=dedge_macaron_get_consent_categories())&&n.length&&(_(n,o)||_(o,["any"]))?(r=!0,t(n,a,e)):d(n,a,e))}}var t,r=!1;document.addEventListener("_deCookiesConsentGivenVanilla",o(e,n,0,"consentgiven")),t=o(e,n,0,"docready"),/complete|loaded|interactive/.test(document.readyState)?t({detail:"DOMContentAlreadyLoaded"}):document.addEventListener("DOMContentLoaded",function(e){t(e)})},o.dedge_macaron_load_consent_dependent_sections=function(i){var s,e,n;"GIVEN"!==(i=i||"GIVEN")&&"DENIED"!==i||(s="[MacaronCDS("+i+")] ",e=function(){var r="data-macaron-consent-cat";"DENIED"===i&&(r="data-macaron-consent-denied-cat");var c=dedge_macaron_get_consent_categories(),e=jQuery('script[type="application/json"][data-macaron-aware="true"]['+r+"]");0<e.length&&e.each(function(e,n){var o=jQuery(this),t=o.attr(r),a=o.attr("id")||"unknown-"+i+"-"+e,e=(e=t.split(",")).map(function(e){return e.replace(/[^a-z]+/g,"")});if("GIVEN"===i?_(c,e):!_(c,e)){window.console&&console.log(s+"LOAD #"+a+" for "+t);try{var d=JSON.parse(o.text());o.after(d),o.remove()}catch(e){window.console&&console.log(s+"ERROR",e,o,t)}}else window.console&&console.log(s+"SKIP #"+a+". Required="+t+"; Current="+c.join(","))})},"undefined"==typeof jQuery?n=setInterval(function(){"undefined"!=typeof jQuery&&(clearInterval(n),e())},150):e())},o.dedge_macaron_on_consent("any",function(){o.dedge_macaron_load_consent_dependent_sections("GIVEN")}),o.dedge_macaron_on_consent("any",function(){o.dedge_macaron_load_consent_dependent_sections("DENIED")})}(window); </script> <title>La DMA sta cambiando Google Search, ma non come speravano gli albergatori - D-EDGE</title>  <script no-loader> fb_tracking_var = { usetracking: '1', }; fb_tracking_var.urls = ['']; fb_tracking_var.usegtm = '1'; fb_tracking_var.tracker = {id_hotel: 'UA-26736097-44', id_client: 'UA-189327340-1', "fb-ga4-dedge-id": "G-7TDWDKGQJ1"};dataLayer = [{id_hotel: 'UA-26736097-44', id_client: 'UA-189327340-1', "fb-ga4-dedge-id": "G-7TDWDKGQJ1"}]; fb_tracking_var.gtmfb = 'GTM-P7JBDF2'; (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-P7JBDF2'); fb_tracking_var.events = [{"selector":".breaking_news--link a","category":"home","action":"click","label":"breaking_news","type":"button","interval":""},{"selector":".poptin-form-submit-button","category":"poptin","action":"click","label":"form","type":"button","interval":""}]; </script> <meta name='robots' content='max-image-preview:large' /> <link rel="alternate" hreflang="en" href="https://www.d-edge.com/the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped/" /> <link rel="alternate" hreflang="fr" href="https://www.d-edge.com/fr/le-dma-modifie-la-performance-de-google-search-mais-pas-comme-les-hoteliers-lauraient-espere/" /> <link rel="alternate" hreflang="de" href="https://www.d-edge.com/de/der-dma-veraendert-die-google-suche-aber-nicht-so-wie-hoteliers-gehofft-hatten/" /> <link rel="alternate" hreflang="ja" href="https://www.d-edge.com/ja/dma%e3%81%ab%e3%82%88%e3%82%8agoogle%e6%a4%9c%e7%b4%a2%e3%81%ab%e5%a4%89%e5%8c%96%e3%81%8c%e7%94%9f%e3%81%98%e3%81%a6%e3%81%84%e3%81%be%e3%81%99%e3%81%8c%e3%80%81%e3%81%9d%e3%82%8c%e3%81%af%e3%83%9b/" /> <link rel="alternate" hreflang="es" href="https://www.d-edge.com/es/la-dma-esta-cambiando-google-search-pero-no-como-esperaban-los-hoteleros/" /> <link rel="alternate" hreflang="pt-pt" href="https://www.d-edge.com/pt-pt/a-dma-esta-a-mudar-a-pesquisa-google-mas-nao-da-forma-que-os-hoteleiros-gostariam/" /> <link rel="alternate" hreflang="cs" href="https://www.d-edge.com/cs/dma-meni-vyhledavani-google-ale-ne-tak-jak-hotelieri-doufali/" /> <link rel="alternate" hreflang="it" href="https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/" /> <link rel="alternate" hreflang="x-default" href="https://www.d-edge.com/the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped/" />  <meta name="description" content="Ci si aspettava che la normativa sui mercati digitali (DMA) creasse condizioni concorrenziali più equilibrate per gli hotel all'interno del mercato digitale. Finora sembra che stia avendo l’effetto opposto."/> <link rel="canonical" href="https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/" /> <meta property="og:locale" content="it_IT" /> <meta property="og:type" content="article" /> <meta property="og:title" content="La DMA sta cambiando Google Search, ma non come speravano gli albergatori - D-EDGE" /> <meta property="og:description" content="Ci si aspettava che la normativa sui mercati digitali (DMA) creasse condizioni concorrenziali più equilibrate per gli hotel all'interno del mercato digitale. Finora sembra che stia avendo l’effetto opposto." /> <meta property="og:url" content="https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/" /> <meta property="og:site_name" content="D-EDGE" /> <meta property="article:section" content="Notizie" /> <meta property="article:published_time" content="2024-06-16T23:00:14+01:00" /> <meta property="article:modified_time" content="2024-06-26T15:26:08+01:00" /> <meta property="og:updated_time" content="2024-06-26T15:26:08+01:00" /> <meta property="og:image" content="https://www.d-edge.com/wp-content/uploads/2024/06/AdobeStock_560539770.jpeg" /> <meta property="og:image:secure_url" content="https://www.d-edge.com/wp-content/uploads/2024/06/AdobeStock_560539770.jpeg" /> <meta property="og:image:width" content="2000" /> <meta property="og:image:height" content="1429" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:description" content="Ci si aspettava che la normativa sui mercati digitali (DMA) creasse condizioni concorrenziali più equilibrate per gli hotel all'interno del mercato digitale. Finora sembra che stia avendo l’effetto opposto." /> <meta name="twitter:title" content="La DMA sta cambiando Google Search, ma non come speravano gli albergatori - D-EDGE" /> <meta name="twitter:image" content="https://www.d-edge.com/wp-content/uploads/2024/06/AdobeStock_560539770.jpeg" />  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//www.google.com' /> <link rel="alternate" type="application/rss+xml" title="D-EDGE » Feed" href="https://www.d-edge.com/it/feed/" /> <link rel="alternate" type="application/rss+xml" title="D-EDGE » Feed dei commenti" href="https://www.d-edge.com/it/comments/feed/" /> <script>/*! loadCSS. [c]2017 Filament Group, Inc. MIT License */ (function(w){ "use strict"; /* exported loadCSS */ var loadCSS = function( href, before, media ){ // Arguments explained: // `href` [REQUIRED] is the URL for your CSS file. // `before` [OPTIONAL] is the element the script should use as a reference for injecting our stylesheet <link> before // By default, loadCSS attempts to inject the link after the last stylesheet or script in the DOM. However, you might desire a more specific location in your document. // `media` [OPTIONAL] is the media type or query of the stylesheet. By default it will be 'all' var doc = w.document; var ss = doc.createElement( "link" ); var ref; if( before ){ ref = before; } else { var refs = ( doc.body || doc.getElementsByTagName( "head" )[ 0 ] ).childNodes; ref = refs[ refs.length - 1]; } var sheets = doc.styleSheets; ss.rel = "stylesheet"; ss.href = href; // temporarily set media to something inapplicable to ensure it'll fetch without blocking render ss.media = "only x"; // wait until body is defined before injecting link. This ensures a non-blocking load in IE11. function ready( cb ){ if( doc.body ){ return cb(); } setTimeout(function(){ ready( cb ); }); } // Inject link // Note: the ternary preserves the existing behavior of "before" argument, but we could choose to change the argument to "after" in a later release and standardize on ref.nextSibling for all refs // Note: `insertBefore` is used instead of `appendChild`, for safety re: http://www.paulirish.com/2011/surefire-dom-element-insertion/ ready( function(){ ref.parentNode.insertBefore( ss, ( before ? ref : ref.nextSibling ) ); }); // A method (exposed on return object for external use) that mimics onload by polling document.styleSheets until it includes the new sheet. var onloadcssdefined = function( cb ){ var resolvedHref = ss.href; var i = sheets.length; while( i-- ){ if( sheets[ i ].href === resolvedHref ){ return cb(); } } setTimeout(function() { onloadcssdefined( cb ); }); }; function loadCB(){ if( ss.addEventListener ){ ss.removeEventListener( "load", loadCB ); } ss.media = media || "all"; } // once loaded, set link's media back to `all` so that the stylesheet applies once it loads if( ss.addEventListener ){ ss.addEventListener( "load", loadCB); } ss.onloadcssdefined = onloadcssdefined; onloadcssdefined( loadCB ); return ss; }; // commonjs if( typeof exports !== "undefined" ){ exports.loadCSS = loadCSS; } else { w.loadCSS = loadCSS; } }( typeof global !== "undefined" ? global : this )); </script> <script>loadCSS('https://www.d-edge.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1',0,'all');</script> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <script>loadCSS('https://www.d-edge.com/wp-content/themes/d-edge/core.css?ver=6.6.1',0,'all');</script> <script>loadCSS('https://www.d-edge.com/wp-content/themes/d-edge/tpl-default/tpl-default.css?ver=6.6.1',0,'all');</script> <script>loadCSS('https://www.d-edge.com/wp-content/themes/d-edge/tpl-single-post/tpl-single-post.css?ver=6.6.1',0,'all');</script> <script>loadCSS('https://www.d-edge.com/wp-content/themes/d-edge/icons/css/fontello.css?ver=6.6.1',0,'all');</script> <script type="text/javascript" src="//cdnjs.cloudflare.com/ajax/libs/jquery/1.11.1/jquery.js?ver=1.11.1" id="jquery-js"></script> <script type="text/javascript" src="https://www.d-edge.com/wp-content/themes/d-edge//js/jquery.fancybox.pack.js?ver=2.1.4" id="jquery.fancybox-js"></script> <link rel="https://api.w.org/" href="https://www.d-edge.com/it/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.d-edge.com/it/wp-json/wp/v2/posts/19589" /><link rel='shortlink' href='https://www.d-edge.com/it/?p=19589' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.d-edge.com/it/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.d-edge.com%2Fit%2Fil-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.d-edge.com/it/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.d-edge.com%2Fit%2Fil-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori%2F&format=xml" /> <meta name="generator" content="WPML ver:4.5.13 stt:60,9,1,4,3,27,28,42,2;" /> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=dea7d61667143' async='true'></script> <script> WebFontConfig = {"google":{"families":["Source+Sans+Pro:400,600,700:latin","Montserrat:400,700&subset=cyrillic,cyrillic-ext,latin-ext,vietnamese"]}}; (function() { var wf = document.createElement('script'); wf.src = ('https:' == document.location.protocol ? 'https' : 'http') + '://cdnjs.cloudflare.com/ajax/libs/webfont/1.6.28/webfontloader.js'; wf.type = 'text/javascript'; wf.async = 'true'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(wf, s); })();</script> <script> window.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'blog_category': "News", 'product_family': "", 'page_category': "post", 'page_title': "The DMA is changing Google Search, but not how hoteliers had hoped", }); </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Corporation", "@id": "https://corporation.d-edge.com", "name": "D-EDGE", "legalName": "D-EDGE", "description": "D-EDGE was created as a merger of two of the largest independent hotel marketing technology companies, Availpro and Fastbooking, under the supervision of one of the most innovative hotel chains in the world. Combining creativity and marketing know-how with technical excellence, D-EDGE brings together every aspect of hospitality marketing technology under one roof. Our mission is to help hoteliers maximise their revenue from marketing and distribution. And, by making best of class solutions that move technology into the background so hoteliers can focus on their guests and hospitality business.", "logo": "https://www.d-edge.com/wp-content/themes/d-edge/img/logo_d-edge.svg", "url": "https://www.d-edge.com/it/", "foundingDate": "2019", "founders": [ { "@type": "Person", "name": "Pierre-Charles Grob" } ], "telephone": "+33-1-58-62-58-10", "sameAs": ["https://twitter.com/D_EDGE_Hosp", "https://www.linkedin.com/company/d-edge-hospitality-solutions/", "https://www.instagram.com/d_edge_hospitality/", "https://www.youtube.com/channel/UC2wG3a8rYx5re8RdB-2FQ9A", "https://www.facebook.com/D.EDGE.Hospitality.Solutions/" ], "address": { "@type": "PostalAddress", "streetAddress": "14/16 boulevard Poissonnière", "addressLocality": "Paris", "postalCode": "75009", "addressCountry": "France" }, "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+33-1-58-62-58-10", "contactType" : "Headquarters customer service", "contactOption" : "TollFree", "areaServed" : "Europe" }, { "@type" : "ContactPoint", "telephone" : "+86-67-1-26-22–3-73", "contactType" : "Chinese customer service", "contactOption" : "TollFree", "areaServed" : "China" }, { "@type" : "ContactPoint", "telephone" : "+62-21-2-65-93-84", "contactType" : "Indonesian customer service", "contactOption" : "TollFree", "areaServed" : "Indonesia" }, { "@type" : "ContactPoint", "telephone" : "+81-3-5456-5484", "contactType" : "Japanese customer service", "contactOption" : "TollFree", "areaServed" : "Japan" }, { "@type" : "ContactPoint", "telephone" : "+60-12-2692-268", "contactType" : "Malaysian customer service", "contactOption" : "TollFree", "areaServed" : "Malaysia" }, { "@type" : "ContactPoint", "telephone" : "+82-2-717-3840", "contactType" : "South Korean customer service", "contactOption" : "TollFree", "areaServed" : "South Korea" }, { "@type" : "ContactPoint", "telephone" : "+886-2-7712-0081", "contactType" : "Taiwanese customer service", "contactOption" : "TollFree", "areaServed" : "Taiwan" }, { "@type" : "ContactPoint", "telephone" : "+66(0)2105-6464/5", "contactType" : "Thailand customer service", "contactOption" : "TollFree", "areaServed" : "Thailand" }, { "@type" : "ContactPoint", "telephone" : "+84-28-73028019", "contactType" : "Vietnamese customer service", "contactOption" : "TollFree", "areaServed" : "Vietnam" }, { "@type" : "ContactPoint", "telephone" : "+65-6223-2730", "contactType" : "Singapore customer service", "contactOption" : "TollFree", "areaServed" : "Singapore" } ] } </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://www.d-edge.com", "name": "D-EDGE" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://www.d-edge.com/it/blog/", "name": "Blog" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://www.d-edge.com/it/category/notizie/", "name": "Notizie" } }, { "@type": "ListItem", "position": 4, "item": { "@id": "https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/", "name": "La DMA sta cambiando Google Search, ma non come speravano gli albergatori" } } ] } </script> <style> html{min-height:100vh;}body{width:100%;background:transparent;min-height:100vh;overflow:hidden}body:before{position:fixed;top:0;left:0;bottom:0;right:0;content:"";background:#fff;z-index:9999}body:after{position:fixed;left:50%;top:50%;transform:translate(-50%,-50%);content:url("data:image/svg+xml,%3Csvg id='be1c0ae4-a2d0-4f28-a858-a6019bfb382e' data-name='Calque 2' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' viewBox='0 0 3525 1385'%3E%3Cdefs%3E%3ClinearGradient id='a61a95fc-af4a-49a4-929d-1042efffad50' x1='829.09' y1='611.19' x2='1375.24' y2='611.19' gradientUnits='userSpaceOnUse'%3E%3Cstop offset='0' stop-color='%2300d7b0' stop-opacity='0.9'/%3E%3Cstop offset='0.2' stop-color='%2300d7b0' stop-opacity='0.7'/%3E%3Cstop offset='0.8' stop-color='%2300d7b0' stop-opacity='0.1'/%3E%3Cstop offset='1' stop-color='%2300d7b0' stop-opacity='0.1'/%3E%3C/linearGradient%3E%3C/defs%3E%3Ctitle%3ED-EDGE%3C/title%3E%3Crect x='0.11' width='3525.35' height='1385' style='fill:none'/%3E%3Cpath d='M499.86,945.9h6.84V976h35.38V945.9h6.84v68.37h-6.84V982.21H506.7v32.06h-6.84Z' style='fill:%23432975'/%3E%3Cpath d='M638.48,980.45a34.17,34.17,0,0,1,3.1-14.64,36.48,36.48,0,0,1,8.13-11.32,35.77,35.77,0,0,1,11.55-7.25,36.5,36.5,0,0,1,13.35-2.54,36,36,0,0,1,13.76,2.68,36.59,36.59,0,0,1,11.56,7.44A36.1,36.1,0,0,1,707.87,966a34.8,34.8,0,0,1,0,28.09,36.56,36.56,0,0,1-33.26,21.34,35.18,35.18,0,0,1-13.86-2.77,37.45,37.45,0,0,1-11.5-7.53A36.13,36.13,0,0,1,641.39,994,32.34,32.34,0,0,1,638.48,980.45Zm6.84,0a26.88,26.88,0,0,0,2.36,11.09A29.91,29.91,0,0,0,663.29,1007a28.09,28.09,0,0,0,11.32,2.31,28.64,28.64,0,0,0,11.27-2.26,30,30,0,0,0,9.38-6.19,29.5,29.5,0,0,0,6.37-9.24,28.83,28.83,0,0,0,0-22.73A30,30,0,0,0,686,953.2a29.07,29.07,0,0,0-22.5-.09,29.84,29.84,0,0,0-15.8,15.56A28.72,28.72,0,0,0,645.32,980.45Z' style='fill:%23432975'/%3E%3Cpath d='M802,995.14q.29,6.48,4.07,10.31t10.16,3.83a14.13,14.13,0,0,0,5.18-1,13.47,13.47,0,0,0,4.39-2.77,14.21,14.21,0,0,0,3-4.3A13.17,13.17,0,0,0,830,995.7a11.5,11.5,0,0,0-1.75-6.56,15.88,15.88,0,0,0-4.16-4.21,20,20,0,0,0-5-2.44l-4.35-1.39c-1.53-.43-3.32-1-5.35-1.66a22.74,22.74,0,0,1-5.83-3,16.28,16.28,0,0,1-4.66-5.13,16,16,0,0,1-1.89-8.27,18.19,18.19,0,0,1,1.47-7.34,17.81,17.81,0,0,1,4.07-5.82,18.94,18.94,0,0,1,6.1-3.84,20.49,20.49,0,0,1,7.57-1.38,19.46,19.46,0,0,1,7.67,1.48,17.83,17.83,0,0,1,6,4.06,19,19,0,0,1,3.88,6,18.51,18.51,0,0,1,1.38,7.07h-6.83a12.32,12.32,0,0,0-1-4.85,12.36,12.36,0,0,0-6.52-6.56,11.37,11.37,0,0,0-4.62-1,13.06,13.06,0,0,0-5.26,1,11.42,11.42,0,0,0-3.88,2.73,12.11,12.11,0,0,0-2.4,3.83,11.76,11.76,0,0,0-.84,4.35,9.4,9.4,0,0,0,1.3,5.17,10.84,10.84,0,0,0,3.51,3.42,23.79,23.79,0,0,0,5.17,2.36c2,.64,4.07,1.27,6.28,1.89a24.14,24.14,0,0,1,9.61,4.62,20.47,20.47,0,0,1,5,6.05,16.54,16.54,0,0,1,1.85,5.64c.18,1.69.28,2.81.28,3.37v.09a19.19,19.19,0,0,1-1.53,7.58,20.15,20.15,0,0,1-4.25,6.37,20.76,20.76,0,0,1-6.51,4.44,20.47,20.47,0,0,1-8.32,1.66,24.87,24.87,0,0,1-7-1.06,20,20,0,0,1-6.75-3.47,19.43,19.43,0,0,1-5.17-6.28,20.62,20.62,0,0,1-2.17-9.52Z' style='fill:%23432975'/%3E%3Cpath d='M926,945.9h19a59.41,59.41,0,0,1,6.19.28,36.38,36.38,0,0,1,4.76.78,21.07,21.07,0,0,1,3.7,1.25,22.71,22.71,0,0,1,3,1.66,19.17,19.17,0,0,1,6.19,6.79,21.33,21.33,0,0,1,0,19.31,19,19,0,0,1-6.19,6.79,22.75,22.75,0,0,1-3,1.67,21.07,21.07,0,0,1-3.7,1.25,34.77,34.77,0,0,1-4.76.78c-1.79.18-3.85.28-6.19.28H932.8v27.53H926Zm6.84,34.65h9.88c1.85,0,3.4,0,4.67,0s2.4-.09,3.42-.18a16.54,16.54,0,0,0,2.81-.51,22.88,22.88,0,0,0,2.78-1,12.69,12.69,0,0,0,6-5.22,14.54,14.54,0,0,0,0-14.51,12.8,12.8,0,0,0-6-5.22,24.52,24.52,0,0,0-2.78-1,14.78,14.78,0,0,0-2.81-.51q-1.53-.14-3.42-.18c-1.27,0-2.82,0-4.67,0H932.8Z' style='fill:%23432975'/%3E%3Cpath d='M1052.44,945.9h6.84v68.37h-6.84Z' style='fill:%23432975'/%3E%3Cpath d='M1156.94,952.09h-15.71V945.9h38.16v6.19h-15.62v62.18h-6.83Z' style='fill:%23432975'/%3E%3Cpath d='M1277.88,945.9h7.67l29.38,68.37h-7.49l-9.88-23h-31.79l-10,23h-7.12Zm-9.52,39.17h26.52l-13.12-31.41Z' style='fill:%23432975'/%3E%3Cpath d='M1395.59,945.9h6.83v62.18h28.28v6.19h-35.11Z' style='fill:%23432975'/%3E%3Cpath d='M1512.37,945.9h6.83v68.37h-6.83Z' style='fill:%23432975'/%3E%3Cpath d='M1616.86,952.09h-15.71V945.9h38.16v6.19H1623.7v62.18h-6.84Z' style='fill:%23432975'/%3E%3Cpath d='M1738.08,991.45l-23.74-45.55h7.57l19.5,38.34,20-38.34h7.49l-24,45.55v22.82h-6.84Z' style='fill:%23432975'/%3E%3Cpath d='M1960.47,995.14a15,15,0,0,0,4.06,10.31q3.79,3.82,10.16,3.83a14.13,14.13,0,0,0,5.18-1,13.47,13.47,0,0,0,4.39-2.77,14.21,14.21,0,0,0,3-4.3,13.17,13.17,0,0,0,1.15-5.54,11.42,11.42,0,0,0-1.75-6.56,15.88,15.88,0,0,0-4.16-4.21,20,20,0,0,0-5-2.44l-4.34-1.39q-2.31-.65-5.36-1.66a22.52,22.52,0,0,1-5.82-3,15.18,15.18,0,0,1-6.56-13.4,18,18,0,0,1,1.48-7.34,17.63,17.63,0,0,1,4.06-5.82,18.94,18.94,0,0,1,6.1-3.84,20.49,20.49,0,0,1,7.57-1.38,19.46,19.46,0,0,1,7.67,1.48,17.83,17.83,0,0,1,6,4.06,19,19,0,0,1,3.88,6,18.52,18.52,0,0,1,1.39,7.07h-6.84a12.14,12.14,0,0,0-1-4.85,12.36,12.36,0,0,0-6.52-6.56,11.33,11.33,0,0,0-4.62-1,13.06,13.06,0,0,0-5.26,1,11.42,11.42,0,0,0-3.88,2.73,12.11,12.11,0,0,0-2.4,3.83,11.76,11.76,0,0,0-.84,4.35,9.4,9.4,0,0,0,1.3,5.17,10.84,10.84,0,0,0,3.51,3.42,24,24,0,0,0,5.17,2.36c2,.64,4.07,1.27,6.28,1.89a24.14,24.14,0,0,1,9.61,4.62,20.47,20.47,0,0,1,5,6.05A16.54,16.54,0,0,1,1995,992c.19,1.69.28,2.81.28,3.37v.09a19.19,19.19,0,0,1-1.53,7.58,20.15,20.15,0,0,1-4.25,6.37,20.51,20.51,0,0,1-14.83,6.1,24.87,24.87,0,0,1-7-1.06,19.85,19.85,0,0,1-6.74-3.47,19.33,19.33,0,0,1-5.18-6.28,20.75,20.75,0,0,1-2.17-9.52Z' style='fill:%23432975'/%3E%3Cpath d='M2080.09,980.45a34,34,0,0,1,3.1-14.64,36.48,36.48,0,0,1,8.13-11.32,35.77,35.77,0,0,1,11.55-7.25,36.5,36.5,0,0,1,13.35-2.54,36,36,0,0,1,13.77,2.68,36.5,36.5,0,0,1,11.54,7.44,36,36,0,0,1,7.95,11.22,34.8,34.8,0,0,1,0,28.09,36.53,36.53,0,0,1-33.26,21.34,35.18,35.18,0,0,1-13.86-2.77,37.45,37.45,0,0,1-11.5-7.53A35.94,35.94,0,0,1,2083,994,32.2,32.2,0,0,1,2080.09,980.45Zm6.84,0a26.88,26.88,0,0,0,2.36,11.09A29.82,29.82,0,0,0,2104.9,1007a28.06,28.06,0,0,0,11.32,2.31,28.64,28.64,0,0,0,11.27-2.26,30,30,0,0,0,9.38-6.19,29.5,29.5,0,0,0,6.37-9.24,27.69,27.69,0,0,0,2.36-11.41,28.06,28.06,0,0,0-2.31-11.32,30,30,0,0,0-15.66-15.66,29.07,29.07,0,0,0-22.5-.09,29.84,29.84,0,0,0-15.8,15.56A28.72,28.72,0,0,0,2086.93,980.45Z' style='fill:%23432975'/%3E%3Cpath d='M2242.27,945.9h6.83v62.18h28.28v6.19h-35.11Z' style='fill:%23432975'/%3E%3Cpath d='M2363.39,945.9v42.59a41.44,41.44,0,0,0,.56,7,16.54,16.54,0,0,0,1.75,5.36,16.17,16.17,0,0,0,3.51,4.53,16.73,16.73,0,0,0,3.88,2.54,12.92,12.92,0,0,0,3.75,1.11,19.68,19.68,0,0,0,6,0,12.86,12.86,0,0,0,3.74-1.11,16.32,16.32,0,0,0,3.88-2.54,15.81,15.81,0,0,0,3.51-4.53,16.54,16.54,0,0,0,1.76-5.36,41.44,41.44,0,0,0,.56-7V945.9h6.83v42.59q0,8.6-2.59,14.23a19.85,19.85,0,0,1-4.34,6.33,23.14,23.14,0,0,1-5.4,3.88,21.53,21.53,0,0,1-5.68,2,25.52,25.52,0,0,1-10.54,0,22.1,22.1,0,0,1-5.73-2,21.77,21.77,0,0,1-5.4-3.88,20.1,20.1,0,0,1-4.3-6.33q-2.58-5.64-2.58-14.23V945.9Z' style='fill:%23432975'/%3E%3Cpath d='M2500.87,952.09h-15.71V945.9h38.16v6.19h-15.61v62.18h-6.84Z' style='fill:%23432975'/%3E%3Cpath d='M2605.37,945.9h6.83v68.37h-6.83Z' style='fill:%23432975'/%3E%3Cpath d='M2701.87,980.45a34,34,0,0,1,3.1-14.64,36.48,36.48,0,0,1,8.13-11.32,35.62,35.62,0,0,1,11.54-7.25A36.59,36.59,0,0,1,2738,944.7a36,36,0,0,1,13.76,2.68,36.19,36.19,0,0,1,19.5,18.66,34.91,34.91,0,0,1,0,28.09,36.56,36.56,0,0,1-33.26,21.34,35.18,35.18,0,0,1-13.86-2.77,37.5,37.5,0,0,1-11.51-7.53,36.27,36.27,0,0,1-7.85-11.13A32.34,32.34,0,0,1,2701.87,980.45Zm6.84,0a26.87,26.87,0,0,0,2.35,11.09,29.91,29.91,0,0,0,6.33,9.19,30.23,30.23,0,0,0,9.29,6.24,28.06,28.06,0,0,0,11.32,2.31,28.68,28.68,0,0,0,11.27-2.26A29.52,29.52,0,0,0,2765,991.59a28.83,28.83,0,0,0,.05-22.73,30,30,0,0,0-15.66-15.66,29.07,29.07,0,0,0-22.5-.09,29.84,29.84,0,0,0-15.8,15.56A28.72,28.72,0,0,0,2708.71,980.45Z' style='fill:%23432975'/%3E%3Cpath d='M2863.73,945.9H2873l38.16,56.73h.18V945.9h6.84v68.37h-6.84l-40.56-60.15h-.18v60.15h-6.84Z' style='fill:%23432975'/%3E%3Cpath d='M3013.8,995.14q.28,6.48,4.07,10.31t10.16,3.83a14,14,0,0,0,5.17-1,13.26,13.26,0,0,0,4.39-2.77,14,14,0,0,0,3-4.3,13,13,0,0,0,1.16-5.54,11.43,11.43,0,0,0-1.76-6.56,15.73,15.73,0,0,0-4.16-4.21,19.71,19.71,0,0,0-5-2.44l-4.34-1.39q-2.31-.65-5.36-1.66a22.84,22.84,0,0,1-5.82-3,16.17,16.17,0,0,1-4.66-5.13,16,16,0,0,1-1.9-8.27,18.2,18.2,0,0,1,1.48-7.34,17.51,17.51,0,0,1,4.07-5.82,18.89,18.89,0,0,1,6.09-3.84,20.54,20.54,0,0,1,7.58-1.38,19.49,19.49,0,0,1,7.67,1.48,17.78,17.78,0,0,1,6,4.06,18.65,18.65,0,0,1,3.88,6,18.34,18.34,0,0,1,1.39,7.07h-6.84a12.14,12.14,0,0,0-1-4.85,12.27,12.27,0,0,0-2.63-3.93,12.56,12.56,0,0,0-3.88-2.63,11.37,11.37,0,0,0-4.62-1,13.1,13.1,0,0,0-5.27,1,11.52,11.52,0,0,0-3.88,2.73,12.48,12.48,0,0,0-2.4,3.83,12,12,0,0,0-.83,4.35,9.48,9.48,0,0,0,1.29,5.17,10.94,10.94,0,0,0,3.51,3.42,23.88,23.88,0,0,0,5.18,2.36q3,1,6.28,1.89a24.14,24.14,0,0,1,9.61,4.62,20.47,20.47,0,0,1,5,6.05,16.5,16.5,0,0,1,1.84,5.64c.19,1.69.28,2.81.28,3.37v.09a19.18,19.18,0,0,1-1.52,7.58,20.32,20.32,0,0,1-4.25,6.37,20.76,20.76,0,0,1-6.51,4.44,20.47,20.47,0,0,1-8.32,1.66,24.93,24.93,0,0,1-7-1.06,19.94,19.94,0,0,1-6.74-3.47,19.31,19.31,0,0,1-5.17-6.28,20.75,20.75,0,0,1-2.18-9.52Z' style='fill:%23432975'/%3E%3Cpath d='M544.64,794.62c-93.58,0-169.52-76-169.52-169.52s75.94-169.51,169.52-169.51a169.77,169.77,0,0,1,155.28,101V378.29h14.23V625.1C714.15,718.67,638.21,794.62,544.64,794.62Zm0-324.8c-85.44,0-155.29,69.85-155.29,155.28S459.2,780.38,544.64,780.38,699.92,710.54,699.92,625.1,630.08,469.82,544.64,469.82Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Cpath d='M2091.76,794.62c-93.57,0-169.52-76-169.52-169.52s76-169.51,169.52-169.51a169.75,169.75,0,0,1,155.27,101V378.29h14.25V625.1C2261.28,718.67,2185.33,794.62,2091.76,794.62Zm0-324.8c-85.44,0-155.28,69.85-155.28,155.28s69.84,155.28,155.28,155.28S2247,710.54,2247,625.1,2177.19,469.82,2091.76,469.82Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Cpath d='M3116,693c-25.11,51.45-78,87.4-139.56,87.4-83.4,0-151.21-65.77-154.6-147.82H3146V625.1c0-93.57-75.95-169.51-169.52-169.51s-169.52,75.94-169.52,169.51,75.95,169.52,169.52,169.52c69.79,0,129-42,155.12-101.64ZM2976.46,469.82c83.4,0,151.21,65.78,154.6,147.82h-309.2C2825.25,535.6,2893.06,469.82,2976.46,469.82Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Cpath d='M1788.91,693c-25.1,51.44-78,87.4-139.56,87.4-83.4,0-151.21-65.78-154.6-147.82h324.12v-7.46c0-93.57-75.95-169.52-169.52-169.52s-169.52,75.95-169.52,169.52,76,169.51,169.52,169.51c69.8,0,129-42,155.12-101.63ZM1649.35,469.83c83.41,0,151.21,65.77,154.6,147.82h-309.2C1498.14,535.6,1566,469.83,1649.35,469.83Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Cpath d='M2534.11,617.64v14.92h154.6c-3.39,82.73-71.88,147.82-154.6,147.82-85.44,0-155.28-69.84-155.28-155.28s69.84-155.28,155.28-155.28c59.41,0,113.61,34.63,139.23,87.35h16.17a170.28,170.28,0,0,0-155.4-101.58c-93.57,0-169.52,75.94-169.52,169.51s75.95,169.52,169.52,169.52c96.29,0,173.58-80.69,169.52-177Z' style='fill:%23432975;stroke:%23432975;stroke-miterlimit:10;stroke-width:20px'/%3E%3Crect x='829.09' y='523.7' width='546.15' height='175' rx='87.5' style='fill:url(%23a61a95fc-af4a-49a4-929d-1042efffad50)'/%3E%3Ccircle cx='1287.75' cy='611.18' r='87.49' style='fill:%2300d7b0'/%3E%3C/svg%3E");background-size:200px 200px;font-size:100px;display:block;width:300px;height:150px;line-height:49px;z-index:99991;color:#fff}} .preload__is-showing { visibility: hidden; } </style> <noscript> This page needs JavaScript activated to work. <style>.preload__is-showing { visibility: visible; }</style> </noscript> </head> <body class="post-template-default single single-post postid-19589 single-format-standard sub" d_edge-lazy-load-image> <div class="wrapper"> <div class="contact-panel"> <div id="contact-trigger" class="contact-panel__trigger "> <a class="trigger"><span class="icomoon-contact"></span><span class="label-contact">Contattaci</a> </div> <div class="contact-panel__content"> <div class="contact-panel__close js-close-panel"> <span class="contact-panel__close--icon"> </span> </div> <script>var alert_txt = {"success_title":"Grazie","success_txt":"La sua richiesta \u00e8 stata presa in considerazione.","error_title":"Spiacenti, qualcosa \u00e8 andato storto","error_txt":"Alcuni campi richiedono la tua attenzione"};</script> <div class="contact-form__contact"> <form accept-charset="UTF-8" d_edge-form data-action="contact" action="" method="POST" class="form" id="salesforce-form"> <input type=hidden name='captcha_settings' value='{"keyname":"dedge","fallback":"false","orgId":"00D200000006KEM","ts":""}'> <input type=hidden name="oid" value="00D200000006KEM"> <input type=hidden name="retURL" value="https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/"> <input type=hidden name="saveURL" value="https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/"> <div d_edge-form-info> <input name="action" value="d_edge_process_contact_hotel" type="hidden"> <input id="recordType" name="recordType" type="hidden" value="0121r0000007fMW" />  <input id="00Nw0000006mLD3" name="00Nw0000006mLD3" type="hidden" value="D-edge Webform" /> <input name="lang" value="it" type="hidden">  <input name="00N1r00000KVNDq" value="https://www.d-edge.com/it/il-dma-sta-cambiando-google-search-ma-non-come-speravano-gli-albergatori/" type="hidden"> <input name="remoteip" value="8.222.208.146" type="hidden" /> <input id="Campaign_ID" name="Campaign_ID" type="hidden" value="" /> <input id="00N6900000KuxEi" name="00N6900000KuxEi" type="hidden" value="" />  <input type="hidden" name="phone" id="phone" value=""/> </div>      <div class="form__step" data-step="1"> <div class="form__step--number">Passo 1/2</div> <div class="form__title"> <p>Salve, come possiamo aiutarla?</p> </div> <div class="form__item"> <select class="form__item--input" id="00N1r00000KVNkG" data-url="https://www.d-edge.com/it/contatto-partner/" name="00N1r00000KVNkG" title="Request type" d_edge-form-request-type required data-conditionnal="client-cases" data-value="Other, Ask for a demo"> <option value="" disabled selected></option> <option value="Ask for a demo" >Sono interessato a una o più soluzioni</option> <option value="partner" >Vorrei contattare il vostro dipartimento di partnership (sono una terza parte)</option> <option value="help" >Sono un cliente, ho bisogno di aiuto</option> <option value="Other" >Altro</option> </select> <label class="form__item--label" placeholder="Tipo di richiesta *" id="first_name_label" for="00N1r00000KVNkG"></label> <div class="help-tip" style="z-index: 4;" id="help-tip4"> <p>Seleziona il tipo di richiesta</p> </div> </div> <div class="form__item hidden"> <select d_edge-form-client required data-url="https://www.d-edge.com/it/client-form/" class="form__item--input" id="client-cases" name="client-cases" > <option value="" disabled selected></option> <option value="yes">Sì</option> <option value="no">No</option> </select> <label class="form__item--label" placeholder="Sei già un cliente D-EDGE?" id="client-cases_label" for="client-cases"></label> </div> <div class="form__item form__notice hidden" data-conditionned="00N1r00000KVNkG" data-value="partner"> <div class="form__notice__arrow"> </div> <div class="form__notice__text"> Per passare al modulo appropriato, fare clic su Avanti. </div> </div> <div class="form__item form__notice hidden" data-conditionned="00N1r00000KVNkG" data-value="help"> <div class="form__notice__arrow"> </div> <div class="form__notice__text"> Contattateci tramite la sezione <a href="https://login.d-edge.com/" target="__blank">Bisogno di assistenza? nella vostra piattaforma D-EDGE</a>. Il nostro team di assistenza clienti sarà in grado di elaborare tempestivamente la vostra richiesta. </div> </div> <div class="form__item form__notice hidden" data-conditionned="00N1r00000KVNkG" data-value="help"> <div class="form__notice__arrow"> </div> <div class="form__notice__text"> Se non si riesce ad accedere alla piattaforma D-EDGE, fare clic su Avanti. </div> </div> </div> <div class="form__step hidden" data-step="2"> <div class="form__step--number">Passo 2/2</div> <div class="form__title"> <p>One last step: how can we contact you?</p> </div> <div class="form__content" data-type="lead"> <div class="form__item"> <input class="form__item--input" type="email" name="email" id="email" value="" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Il tuo indirizzo e-mail *" id="email_label" for="email"></label> <div class="help-tip" style="z-index: 3;" id="help-tip5"> <p>Inserisci il tuo indirizzo email. Verifica di aver inserito il "@" nel tuo indirizzo email.</p> </div> </div> <div class="form__item"> <input class="form__item--input" type="text" name="city" id="city" value="" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Citta *" id="city_label" for="city"></label> <div class="help-tip" style="z-index: 6;" id="help-tip2"> <p>Inserisci il nome della città in cui si trova il tuo hotel</p> </div> </div> <div class="form__item half"> <select class="form__item--input " id="country_code" name="country_code" required> <option value="" disabled selected></option> <option value="AX" data-prefix="+358">Aland Islands (+358)</option> <option value="AL" data-prefix="+355">Albania (+355)</option> <option value="DZ" data-prefix="+213">Algeria (+213)</option> <option value="AS" data-prefix="+1-684">American Samoa (+1-684)</option> <option value="AD" data-prefix="+376">Andorra (+376)</option> <option value="AO" data-prefix="+244">Angola (+244)</option> <option value="AI" data-prefix="+1-264">Anguilla (+1-264)</option> <option value="AQ" data-prefix="+672">Antarctica (+672)</option> <option value="AG" data-prefix="+1-268">Antigua and Barbuda (+1-268)</option> <option value="AR" data-prefix="+54">Argentina (+54)</option> <option value="AM" data-prefix="+374">Armenia (+374)</option> <option value="AW" data-prefix="+297">Aruba (+297)</option> <option value="AU" data-prefix="+61">Australia (+61)</option> <option value="AT" data-prefix="+43">Austria (+43)</option> <option value="AZ" data-prefix="+994">Azerbaijan (+994)</option> <option value="BS" data-prefix="+1-242">Bahamas (+1-242)</option> <option value="BH" data-prefix="+973">Bahrain (+973)</option> <option value="BD" data-prefix="+880">Bangladesh (+880)</option> <option value="BB" data-prefix="+1-246">Barbados (+1-246)</option> <option value="BY" data-prefix="+375">Belarus (+375)</option> <option value="BE" data-prefix="+32">Belgium (+32)</option> <option value="BZ" data-prefix="+501">Belize (+501)</option> <option value="BJ" data-prefix="+229">Benin (+229)</option> <option value="BM" data-prefix="+1-441">Bermuda (+1-441)</option> <option value="BT" data-prefix="+975">Bhutan (+975)</option> <option value="BO" data-prefix="+591">Bolivia (+591)</option> <option value="BQ" data-prefix="+599">Bonaire, Saint Eustatius, and Saba (+599)</option> <option value="BA" data-prefix="+387">Bosnia and Herzegovina (+387)</option> <option value="BW" data-prefix="+267">Botswana (+267)</option> <option value="BV" data-prefix="+?55">Bouvet Island (+?55)</option> <option value="BR" data-prefix="+55">Brazil (+55)</option> <option value="IO" data-prefix="+246">British Indian Ocean Territory (+246)</option> <option value="VG" data-prefix="+1-284">British Virgin Islands (+1-284)</option> <option value="BN" data-prefix="+673">Brunei (+673)</option> <option value="BG" data-prefix="+359">Bulgaria (+359)</option> <option value="BF" data-prefix="+226">Burkina Faso (+226)</option> <option value="BI" data-prefix="+257">Burundi (+257)</option> <option value="KH" data-prefix="+855">Cambodia (+855)</option> <option value="CM" data-prefix="+237">Cameroon (+237)</option> <option value="CA" data-prefix="+1">Canada (+1)</option> <option value="CV" data-prefix="+238">Cape Verde (+238)</option> <option value="KY" data-prefix="+1-345">Cayman Islands (+1-345)</option> <option value="CF" data-prefix="+236">Central African Republic (+236)</option> <option value="TD" data-prefix="+235">Chad (+235)</option> <option value="CL" data-prefix="+56">Chile (+56)</option> <option value="CN" data-prefix="+86">China (+86)</option> <option value="CX" data-prefix="+61">Christmas Island (+61)</option> <option value="CC" data-prefix="+61">Cocos [Keeling] Islands (+61)</option> <option value="CO" data-prefix="+57">Colombia (+57)</option> <option value="KM" data-prefix="+269">Comoros (+269)</option> <option value="CK" data-prefix="+682">Cook Islands (+682)</option> <option value="CR" data-prefix="+506">Costa Rica (+506)</option> <option value="HR" data-prefix="+385">Croatia (+385)</option> <option value="CU" data-prefix="+53">Cuba (+53)</option> <option value="CW" data-prefix="+599">Curaçao (+599)</option> <option value="CY" data-prefix="+357">Cyprus (+357)</option> <option value="CZ" data-prefix="+420">Czechia (+420)</option> <option value="CD" data-prefix="+243">Democratic Republic of the Congo (+243)</option> <option value="DK" data-prefix="+45">Denmark (+45)</option> <option value="DJ" data-prefix="+253">Djibouti (+253)</option> <option value="DM" data-prefix="+1-767">Dominica (+1-767)</option> <option value="DO" data-prefix="+1-809">Dominican Republic (+1-809)</option> <option value="TL" data-prefix="+670">East Timor (+670)</option> <option value="EC" data-prefix="+593">Ecuador (+593)</option> <option value="EG" data-prefix="+20">Egypt (+20)</option> <option value="SV" data-prefix="+503">El Salvador (+503)</option> <option value="GQ" data-prefix="+240">Equatorial Guinea (+240)</option> <option value="ER" data-prefix="+291">Eritrea (+291)</option> <option value="EE" data-prefix="+372">Estonia (+372)</option> <option value="ET" data-prefix="+251">Ethiopia (+251)</option> <option value="FK" data-prefix="+500">Falkland Islands (+500)</option> <option value="FO" data-prefix="+298">Faroe Islands (+298)</option> <option value="FJ" data-prefix="+679">Fiji (+679)</option> <option value="FI" data-prefix="+358">Finland (+358)</option> <option value="FR" data-prefix="+33">France (+33)</option> <option value="GF" data-prefix="+594">French Guiana (+594)</option> <option value="PF" data-prefix="+689">French Polynesia (+689)</option> <option value="TF" data-prefix="+262">French Southern Territories (+262)</option> <option value="GA" data-prefix="+241">Gabon (+241)</option> <option value="GM" data-prefix="+220">Gambia (+220)</option> <option value="GE" data-prefix="+995">Georgia (+995)</option> <option value="DE" data-prefix="+49">Germany (+49)</option> <option value="GH" data-prefix="+233">Ghana (+233)</option> <option value="GI" data-prefix="+350">Gibraltar (+350)</option> <option value="GR" data-prefix="+30">Greece (+30)</option> <option value="GL" data-prefix="+299">Greenland (+299)</option> <option value="GD" data-prefix="+1-473 ">Grenada (+1-473 )</option> <option value="GP" data-prefix="+590">Guadeloupe (+590)</option> <option value="GU" data-prefix="+1-671 ">Guam (+1-671 )</option> <option value="GT" data-prefix="+502">Guatemala (+502)</option> <option value="GG" data-prefix="+44-1481">Guernsey (+44-1481)</option> <option value="GN" data-prefix="+224">Guinea (+224)</option> <option value="GW" data-prefix="+245">Guinea-Bissau (+245)</option> <option value="GY" data-prefix="+592">Guyana (+592)</option> <option value="HT" data-prefix="+509">Haiti (+509)</option> <option value="JO" data-prefix="+962">Hashemite Kingdom of Jordan (+962)</option> <option value="HM" data-prefix="+672">Heard Island and McDonald Islands (+672)</option> <option value="HN" data-prefix="+504">Honduras (+504)</option> <option value="HK" data-prefix="+852">Hong Kong (+852)</option> <option value="HU" data-prefix="+36">Hungary (+36)</option> <option value="IS" data-prefix="+354">Iceland (+354)</option> <option value="IN" data-prefix="+91">India (+91)</option> <option value="ID" data-prefix="+62">Indonesia (+62)</option> <option value="IR" data-prefix="+98">Iran (+98)</option> <option value="IQ" data-prefix="+964">Iraq (+964)</option> <option value="IE" data-prefix="+353">Ireland (+353)</option> <option value="IM" data-prefix="+44-1624 ">Isle of Man (+44-1624 )</option> <option value="IL" data-prefix="+972">Israel (+972)</option> <option value="IT" data-prefix="+39">Italy (+39)</option> <option value="CI" data-prefix="+225">Ivory Coast (+225)</option> <option value="JM" data-prefix="+1-876">Jamaica (+1-876)</option> <option value="JP" data-prefix="+81">Japan (+81)</option> <option value="JE" data-prefix="+44-1534">Jersey (+44-1534)</option> <option value="KZ" data-prefix="+7">Kazakhstan (+7)</option> <option value="KE" data-prefix="+254">Kenya (+254)</option> <option value="KI" data-prefix="+686">Kiribati (+686)</option> <option value="XK" data-prefix="+383">Kosovo (+383)</option> <option value="KW" data-prefix="+965">Kuwait (+965)</option> <option value="KG" data-prefix="+996">Kyrgyzstan (+996)</option> <option value="LA" data-prefix="+856">Laos (+856)</option> <option value="LV" data-prefix="+371">Latvia (+371)</option> <option value="LB" data-prefix="+961">Lebanon (+961)</option> <option value="LS" data-prefix="+266">Lesotho (+266)</option> <option value="LR" data-prefix="+231">Liberia (+231)</option> <option value="LY" data-prefix="+218">Libya (+218)</option> <option value="LI" data-prefix="+423">Liechtenstein (+423)</option> <option value="LT" data-prefix="+370">Lithuania (+370)</option> <option value="LU" data-prefix="+352">Luxembourg (+352)</option> <option value="MO" data-prefix="+853">Macao (+853)</option> <option value="MK" data-prefix="+389">Macedonia (+389)</option> <option value="MG" data-prefix="+261">Madagascar (+261)</option> <option value="MW" data-prefix="+265">Malawi (+265)</option> <option value="MY" data-prefix="+60">Malaysia (+60)</option> <option value="MV" data-prefix="+960">Maldives (+960)</option> <option value="ML" data-prefix="+223">Mali (+223)</option> <option value="MT" data-prefix="+356">Malta (+356)</option> <option value="MH" data-prefix="+692">Marshall Islands (+692)</option> <option value="MQ" data-prefix="+596">Martinique (+596)</option> <option value="MR" data-prefix="+222">Mauritania (+222)</option> <option value="MU" data-prefix="+230">Mauritius (+230)</option> <option value="YT" data-prefix="+262">Mayotte (+262)</option> <option value="MX" data-prefix="+52">Mexico (+52)</option> <option value="FM" data-prefix="+691">Micronesia (+691)</option> <option value="MC" data-prefix="+377">Monaco (+377)</option> <option value="MN" data-prefix="+976">Mongolia (+976)</option> <option value="ME" data-prefix="+382">Montenegro (+382)</option> <option value="MS" data-prefix="+1-664">Montserrat (+1-664)</option> <option value="MA" data-prefix="+212">Morocco (+212)</option> <option value="MZ" data-prefix="+258">Mozambique (+258)</option> <option value="MM" data-prefix="+95">Myanmar [Burma] (+95)</option> <option value="NA" data-prefix="+264">Namibia (+264)</option> <option value="NR" data-prefix="+674">Nauru (+674)</option> <option value="NP" data-prefix="+977">Nepal (+977)</option> <option value="NL" data-prefix="+31">Netherlands (+31)</option> <option value="AN" data-prefix="+599">Netherlands Antilles (+599)</option> <option value="NC" data-prefix="+687">New Caledonia (+687)</option> <option value="NZ" data-prefix="+64">New Zealand (+64)</option> <option value="NI" data-prefix="+505">Nicaragua (+505)</option> <option value="NE" data-prefix="+227">Niger (+227)</option> <option value="NG" data-prefix="+234">Nigeria (+234)</option> <option value="NU" data-prefix="+683">Niue (+683)</option> <option value="NF" data-prefix="+672">Norfolk Island (+672)</option> <option value="MP" data-prefix="+850">North Korea (+850)</option> <option value="KP" data-prefix="+1-670">Northern Mariana Islands (+1-670)</option> <option value="NO" data-prefix="+47">Norway (+47)</option> <option value="OM" data-prefix="+968">Oman (+968)</option> <option value="PK" data-prefix="+92">Pakistan (+92)</option> <option value="PW" data-prefix="+680">Palau (+680)</option> <option value="PS" data-prefix="+970">Palestine (+970)</option> <option value="PA" data-prefix="+507">Panama (+507)</option> <option value="PG" data-prefix="+675">Papua New Guinea (+675)</option> <option value="PY" data-prefix="+595">Paraguay (+595)</option> <option value="PE" data-prefix="+51">Peru (+51)</option> <option value="PH" data-prefix="+63">Philippines (+63)</option> <option value="PN" data-prefix="+64">Pitcairn Islands (+64)</option> <option value="PL" data-prefix="+48">Poland (+48)</option> <option value="PT" data-prefix="+351">Portugal (+351)</option> <option value="PR" data-prefix="+1787">Puerto Rico (+1787)</option> <option value="QA" data-prefix="+974">Qatar (+974)</option> <option value="KR" data-prefix="+82">Republic of Korea (+82)</option> <option value="MD" data-prefix="+373">Republic of Moldova (+373)</option> <option value="SS" data-prefix="+211">Republic of South Sudan (+211)</option> <option value="CG" data-prefix="+242">Republic of the Congo (+242)</option> <option value="RE" data-prefix="+262">Réunion (+262)</option> <option value="RO" data-prefix="+40">Romania (+40)</option> <option value="RU" data-prefix="+7">Russia (+7)</option> <option value="RW" data-prefix="+250">Rwanda (+250)</option> <option value="BL" data-prefix="+590">Saint Barthélemy (+590)</option> <option value="SH" data-prefix="+290">Saint Helena (+290)</option> <option value="KN" data-prefix="+1-869">Saint Kitts and Nevis (+1-869)</option> <option value="LC" data-prefix="+1-758">Saint Lucia (+1-758)</option> <option value="MF" data-prefix="+590">Saint Martin (+590)</option> <option value="PM" data-prefix="+508">Saint Pierre and Miquelon (+508)</option> <option value="VC" data-prefix="+1-784">Saint Vincent and the Grenadines (+1-784)</option> <option value="WS" data-prefix="+685">Samoa (+685)</option> <option value="SM" data-prefix="+378">San Marino (+378)</option> <option value="ST" data-prefix="+239">São Tomé and Príncipe (+239)</option> <option value="SA" data-prefix="+966">Saudi Arabia (+966)</option> <option value="SN" data-prefix="+221">Senegal (+221)</option> <option value="RS" data-prefix="+381">Serbia (+381)</option> <option value="RM" data-prefix="+381">Serbia and Montenegro (+381)</option> <option value="SC" data-prefix="+248">Seychelles (+248)</option> <option value="SL" data-prefix="+232">Sierra Leone (+232)</option> <option value="SG" data-prefix="+65">Singapore (+65)</option> <option value="SX" data-prefix="+1-721">Sint Maarten (+1-721)</option> <option value="SK" data-prefix="+421">Slovak Republic (+421)</option> <option value="SI" data-prefix="+386">Slovenia (+386)</option> <option value="SB" data-prefix="+677">Solomon Islands (+677)</option> <option value="SO" data-prefix="+252">Somalia (+252)</option> <option value="ZA" data-prefix="+27">South Africa (+27)</option> <option value="GS" data-prefix="+500">South Georgia and the South Sandwich Islands (+500)</option> <option value="ES" data-prefix="+34">Spain (+34)</option> <option value="LK" data-prefix="+94">Sri Lanka (+94)</option> <option value="SD" data-prefix="+249">Sudan (+249)</option> <option value="SR" data-prefix="+597">Suriname (+597)</option> <option value="SJ" data-prefix="+47">Svalbard and Jan Mayen (+47)</option> <option value="SZ" data-prefix="+268">Swaziland (+268)</option> <option value="SE" data-prefix="+46">Sweden (+46)</option> <option value="CH" data-prefix="+41">Switzerland (+41)</option> <option value="SY" data-prefix="+963">Syria (+963)</option> <option value="TW" data-prefix="+886">Taiwan (+886)</option> <option value="TJ" data-prefix="+992">Tajikistan (+992)</option> <option value="TZ" data-prefix="+255">Tanzania (+255)</option> <option value="TH" data-prefix="+66">Thailand (+66)</option> <option value="TG" data-prefix="+228">Togo (+228)</option> <option value="TK" data-prefix="+690">Tokelau (+690)</option> <option value="TO" data-prefix="+676">Tonga (+676)</option> <option value="TT" data-prefix="+1-868">Trinidad and Tobago (+1-868)</option> <option value="TN" data-prefix="+216">Tunisia (+216)</option> <option value="TR" data-prefix="+90">Turkey (+90)</option> <option value="TM" data-prefix="+993">Turkmenistan (+993)</option> <option value="TC" data-prefix="+1-649">Turks and Caicos Islands (+1-649)</option> <option value="TV" data-prefix="+688">Tuvalu (+688)</option> <option value="UM" data-prefix="+1">U.S. Minor Outlying Islands (+1)</option> <option value="VI" data-prefix="+1-340">U.S. Virgin Islands (+1-340)</option> <option value="UG" data-prefix="+256">Uganda (+256)</option> <option value="UA" data-prefix="+380">Ukraine (+380)</option> <option value="AE" data-prefix="+971">United Arab Emirates (+971)</option> <option value="GB" data-prefix="+44">United Kingdom (+44)</option> <option value="US" data-prefix="+1">United States of America (+1)</option> <option value="UY" data-prefix="+598">Uruguay (+598)</option> <option value="UZ" data-prefix="+998">Uzbekistan (+998)</option> <option value="VU" data-prefix="+678">Vanuatu (+678)</option> <option value="VA" data-prefix="+379">Vatican City (+379)</option> <option value="VE" data-prefix="+58">Venezuela (+58)</option> <option value="VN" data-prefix="+84">Vietnam (+84)</option> <option value="WF" data-prefix="+681">Wallis and Futuna (+681)</option> <option value="EH" data-prefix="+212">Western Sahara (+212)</option> <option value="YE" data-prefix="+967">Yemen (+967)</option> <option value="ZM" data-prefix="+260">Zambia (+260)</option> <option value="ZW" data-prefix="+263">Zimbabwe (+263)</option> </select> <label class="form__item--label" placeholder="Prefisso nazionale *" id="country_code_label" for="country_code"></label> <div class="help-tip" style="z-index: 2;" id="help-tip6"> <p>Inserisci il prefisso internazionale del tuo Paese</p> </div> </div> <div class="form__item half"> <input class="form__item--input" type="text" name="tel" id="tel" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Numero di telefono *" id="phone_label" for="tel"></label> <div class="help-tip" style="z-index: 1;" id="help-tip7"> <p>Inserisci il tuo numero di contatto</p> </div> </div> <div class="form__item half"> <input class="form__item--input" type="text" name="last_name" id="last_name" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Cognome" id="last_name_label" for="last_name"></label> <div class="help-tip" style="z-index: 5;" id="help-tip3"> <p>Inserisci il tuo cognome</p> </div> </div> <div class="form__item half"> <input class="form__item--input" type="text" name="first_name" id="first_name" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Nome*" id="first_name_label" for="first_name"></label> <div class="help-tip" style="z-index: 4;" id="help-tip4"> <p>Inserisci il tuo nome</p> </div> </div> <div class="form__item"> <input class="form__item--input" type="text" name="company" id="company" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Nome della struttura" id="company_label" for="company"></label> <div class="help-tip" style="z-index: 7;" id="help-tip1"> <p>Inserisci il nome della tua azienda</p> </div> </div> <div class="form__item"> <textarea class="form__item--input" name="00N200000025iL4" id="00N200000025iL4" form="salesforce-form"></textarea> <label class="form__item--label" placeholder="Avete qualche commento da condividere con noi?" id="comment_label" for="00N200000025iL4"></label> </div> <div class="form__item"> <input class="form__item--checkbox" id="00N1r00000JAd2D" name="00N1r00000JAd2D" type="checkbox" value="1" required /> <label class="checkbox-label" for="GDPR">Inoltrando questo modulo, accetto che le informazioni inserite possano essere utilizzate per i rapporti commerciali che possono risultarne.</label> </div> <div class="form__item last"> <input class="form__item--checkbox" id="00N1r00000Eud6A" name="00N1r00000Eud6A" type="checkbox" value="1" /> <label class="checkbox-label" for="00N1r00000Eud6A">Sì, tenetemi aggiornato su notizie, eventi ed offerte</label> </div> </div> <div class="form__content" data-type="case">  <input type="hidden" name="00N1r00000KTKr8" value="Other Topics">  <input type="hidden" name="00N1r00000KTKr6" value="None"> <input type="hidden" id="external" name="external" value="1" /> <input type=hidden name="origin" value="D-Edge Website"> <div class="form__item half"> <input class="form__item--input " type="text" name="name" id="name" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Nome del contatto" id="name_label" for="name"></label> <div class="help-tip" style="z-index: 5;"> <p>Please enter the Contact name</p> </div> </div> <div class="form__item half"> <input class="form__item--input " type="email" name="email" id="email" value="" size="30" maxlength="255" required /> <label class="form__item--label" placeholder="Il tuo indirizzo e-mail *" id="email_label" for="email"></label> <div class="help-tip" style="z-index: 3;"> <p>Inserisci il tuo indirizzo email. Verifica di aver inserito il "@" nel tuo indirizzo email.</p> </div> </div> <div class="form__item half"> <select class="form__item--input " id="country_code" name="country_code" required> <option value="" disabled selected></option> <option value="AX" data-prefix="+358">Aland Islands (+358)</option> <option value="AL" data-prefix="+355">Albania (+355)</option> <option value="DZ" data-prefix="+213">Algeria (+213)</option> <option value="AS" data-prefix="+1-684">American Samoa (+1-684)</option> <option value="AD" data-prefix="+376">Andorra (+376)</option> <option value="AO" data-prefix="+244">Angola (+244)</option> <option value="AI" data-prefix="+1-264">Anguilla (+1-264)</option> <option value="AQ" data-prefix="+672">Antarctica (+672)</option> <option value="AG" data-prefix="+1-268">Antigua and Barbuda (+1-268)</option> <option value="AR" data-prefix="+54">Argentina (+54)</option> <option value="AM" data-prefix="+374">Armenia (+374)</option> <option value="AW" data-prefix="+297">Aruba (+297)</option> <option value="AU" data-prefix="+61">Australia (+61)</option> <option value="AT" data-prefix="+43">Austria (+43)</option> <option value="AZ" data-prefix="+994">Azerbaijan (+994)</option> <option value="BS" data-prefix="+1-242">Bahamas (+1-242)</option> <option value="BH" data-prefix="+973">Bahrain (+973)</option> <option value="BD" data-prefix="+880">Bangladesh (+880)</option> <option value="BB" data-prefix="+1-246">Barbados (+1-246)</option> <option value="BY" data-prefix="+375">Belarus (+375)</option> <option value="BE" data-prefix="+32">Belgium (+32)</option> <option value="BZ" data-prefix="+501">Belize (+501)</option> <option value="BJ" data-prefix="+229">Benin (+229)</option> <option value="BM" data-prefix="+1-441">Bermuda (+1-441)</option> <option value="BT" data-prefix="+975">Bhutan (+975)</option> <option value="BO" data-prefix="+591">Bolivia (+591)</option> <option value="BQ" data-prefix="+599">Bonaire, Saint Eustatius, and Saba (+599)</option> <option value="BA" data-prefix="+387">Bosnia and Herzegovina (+387)</option> <option value="BW" data-prefix="+267">Botswana (+267)</option> <option value="BV" data-prefix="+?55">Bouvet Island (+?55)</option> <option value="BR" data-prefix="+55">Brazil (+55)</option> <option value="IO" data-prefix="+246">British Indian Ocean Territory (+246)</option> <option value="VG" data-prefix="+1-284">British Virgin Islands (+1-284)</option> <option value="BN" data-prefix="+673">Brunei (+673)</option> <option value="BG" data-prefix="+359">Bulgaria (+359)</option> <option value="BF" data-prefix="+226">Burkina Faso (+226)</option> <option value="BI" data-prefix="+257">Burundi (+257)</option> <option value="KH" data-prefix="+855">Cambodia (+855)</option> <option value="CM" data-prefix="+237">Cameroon (+237)</option> <option value="CA" data-prefix="+1">Canada (+1)</option> <option value="CV" data-prefix="+238">Cape Verde (+238)</option> <option value="KY" data-prefix="+1-345">Cayman Islands (+1-345)</option> <option value="CF" data-prefix="+236">Central African Republic (+236)</option> <option value="TD" data-prefix="+235">Chad (+235)</option> <option value="CL" data-prefix="+56">Chile (+56)</option> <option value="CN" data-prefix="+86">China (+86)</option> <option value="CX" data-prefix="+61">Christmas Island (+61)</option> <option value="CC" data-prefix="+61">Cocos [Keeling] Islands (+61)</option> <option value="CO" data-prefix="+57">Colombia (+57)</option> <option value="KM" data-prefix="+269">Comoros (+269)</option> <option value="CK" data-prefix="+682">Cook Islands (+682)</option> <option value="CR" data-prefix="+506">Costa Rica (+506)</option> <option value="HR" data-prefix="+385">Croatia (+385)</option> <option value="CU" data-prefix="+53">Cuba (+53)</option> <option value="CW" data-prefix="+599">Curaçao (+599)</option> <option value="CY" data-prefix="+357">Cyprus (+357)</option> <option value="CZ" data-prefix="+420">Czechia (+420)</option> <option value="CD" data-prefix="+243">Democratic Republic of the Congo (+243)</option> <option value="DK" data-prefix="+45">Denmark (+45)</option> <option value="DJ" data-prefix="+253">Djibouti (+253)</option> <option value="DM" data-prefix="+1-767">Dominica (+1-767)</option> <option value="DO" data-prefix="+1-809">Dominican Republic (+1-809)</option> <option value="TL" data-prefix="+670">East Timor (+670)</option> <option value="EC" data-prefix="+593">Ecuador (+593)</option> <option value="EG" data-prefix="+20">Egypt (+20)</option> <option value="SV" data-prefix="+503">El Salvador (+503)</option> <option value="GQ" data-prefix="+240">Equatorial Guinea (+240)</option> <option value="ER" data-prefix="+291">Eritrea (+291)</option> <option value="EE" data-prefix="+372">Estonia (+372)</option> <option value="ET" data-prefix="+251">Ethiopia (+251)</option> <option value="FK" data-prefix="+500">Falkland Islands (+500)</option> <option value="FO" data-prefix="+298">Faroe Islands (+298)</option> <option value="FJ" data-prefix="+679">Fiji (+679)</option> <option value="FI" data-prefix="+358">Finland (+358)</option> <option value="FR" data-prefix="+33">France (+33)</option> <option value="GF" data-prefix="+594">French Guiana (+594)</option> <option value="PF" data-prefix="+689">French Polynesia (+689)</option> <option value="TF" data-prefix="+262">French Southern Territories (+262)</option> <option value="GA" data-prefix="+241">Gabon (+241)</option> <option value="GM" data-prefix="+220">Gambia (+220)</option> <option value="GE" data-prefix="+995">Georgia (+995)</option> <option value="DE" data-prefix="+49">Germany (+49)</option> <option value="GH" data-prefix="+233">Ghana (+233)</option> <option value="GI" data-prefix="+350">Gibraltar (+350)</option> <option value="GR" data-prefix="+30">Greece (+30)</option> <option value="GL" data-prefix="+299">Greenland (+299)</option> <option value="GD" data-prefix="+1-473 ">Grenada (+1-473 )</option> <option value="GP" data-prefix="+590">Guadeloupe (+590)</option> <option value="GU" data-prefix="+1-671 ">Guam (+1-671 )</option> <option value="GT" data-prefix="+502">Guatemala (+502)</option> <option value="GG" data-prefix="+44-1481">Guernsey (+44-1481)</option> <option value="GN" data-prefix="+224">Guinea (+224)</option> <option value="GW" data-prefix="+245">Guinea-Bissau (+245)</option> <option value="GY" data-prefix="+592">Guyana (+592)</option> <option value="HT" data-prefix="+509">Haiti (+509)</option> <option value="JO" data-prefix="+962">Hashemite Kingdom of Jordan (+962)</option> <option value="HM" data-prefix="+672">Heard Island and McDonald Islands (+672)</option> <option value="HN" data-prefix="+504">Honduras (+504)</option> <option value="HK" data-prefix="+852">Hong Kong (+852)</option> <option value="HU" data-prefix="+36">Hungary (+36)</option> <option value="IS" data-prefix="+354">Iceland (+354)</option> <option value="IN" data-prefix="+91">India (+91)</option> <option value="ID" data-prefix="+62">Indonesia (+62)</option> <option value="IR" data-prefix="+98">Iran (+98)</option> <option value="IQ" data-prefix="+964">Iraq (+964)</option> <option value="IE" data-prefix="+353">Ireland (+353)</option> <option value="IM" data-prefix="+44-1624 ">Isle of Man (+44-1624 )</option> <option value="IL" data-prefix="+972">Israel (+972)</option> <option value="IT" data-prefix="+39">Italy (+39)</option> <option value="CI" data-prefix="+225">Ivory Coast (+225)</option> <option value="JM" data-prefix="+1-876">Jamaica (+1-876)</option> <option value="JP" data-prefix="+81">Japan (+81)</option> <option value="JE" data-prefix="+44-1534">Jersey (+44-1534)</option> <option value="KZ" data-prefix="+7">Kazakhstan (+7)</option> <option value="KE" data-prefix="+254">Kenya (+254)</option> <option value="KI" data-prefix="+686">Kiribati (+686)</option> <option value="XK" data-prefix="+383">Kosovo (+383)</option> <option value="KW" data-prefix="+965">Kuwait (+965)</option> <option value="KG" data-prefix="+996">Kyrgyzstan (+996)</option> <option value="LA" data-prefix="+856">Laos (+856)</option> <option value="LV" data-prefix="+371">Latvia (+371)</option> <option value="LB" data-prefix="+961">Lebanon (+961)</option> <option value="LS" data-prefix="+266">Lesotho (+266)</option> <option value="LR" data-prefix="+231">Liberia (+231)</option> <option value="LY" data-prefix="+218">Libya (+218)</option> <option value="LI" data-prefix="+423">Liechtenstein (+423)</option> <option value="LT" data-prefix="+370">Lithuania (+370)</option> <option value="LU" data-prefix="+352">Luxembourg (+352)</option> <option value="MO" data-prefix="+853">Macao (+853)</option> <option value="MK" data-prefix="+389">Macedonia (+389)</option> <option value="MG" data-prefix="+261">Madagascar (+261)</option> <option value="MW" data-prefix="+265">Malawi (+265)</option> <option value="MY" data-prefix="+60">Malaysia (+60)</option> <option value="MV" data-prefix="+960">Maldives (+960)</option> <option value="ML" data-prefix="+223">Mali (+223)</option> <option value="MT" data-prefix="+356">Malta (+356)</option> <option value="MH" data-prefix="+692">Marshall Islands (+692)</option> <option value="MQ" data-prefix="+596">Martinique (+596)</option> <option value="MR" data-prefix="+222">Mauritania (+222)</option> <option value="MU" data-prefix="+230">Mauritius (+230)</option> <option value="YT" data-prefix="+262">Mayotte (+262)</option> <option value="MX" data-prefix="+52">Mexico (+52)</option> <option value="FM" data-prefix="+691">Micronesia (+691)</option> <option value="MC" data-prefix="+377">Monaco (+377)</option> <option value="MN" data-prefix="+976">Mongolia (+976)</option> <option value="ME" data-prefix="+382">Montenegro (+382)</option> <option value="MS" data-prefix="+1-664">Montserrat (+1-664)</option> <option value="MA" data-prefix="+212">Morocco (+212)</option> <option value="MZ" data-prefix="+258">Mozambique (+258)</option> <option value="MM" data-prefix="+95">Myanmar [Burma] (+95)</option> <option value="NA" data-prefix="+264">Namibia (+264)</option> <option value="NR" data-prefix="+674">Nauru (+674)</option> <option value="NP" data-prefix="+977">Nepal (+977)</option> <option value="NL" data-prefix="+31">Netherlands (+31)</option> <option value="AN" data-prefix="+599">Netherlands Antilles (+599)</option> <option value="NC" data-prefix="+687">New Caledonia (+687)</option> <option value="NZ" data-prefix="+64">New Zealand (+64)</option> <option value="NI" data-prefix="+505">Nicaragua (+505)</option> <option value="NE" data-prefix="+227">Niger (+227)</option> <option value="NG" data-prefix="+234">Nigeria (+234)</option> <option value="NU" data-prefix="+683">Niue (+683)</option> <option value="NF" data-prefix="+672">Norfolk Island (+672)</option> <option value="MP" data-prefix="+850">North Korea (+850)</option> <option value="KP" data-prefix="+1-670">Northern Mariana Islands (+1-670)</option> <option value="NO" data-prefix="+47">Norway (+47)</option> <option value="OM" data-prefix="+968">Oman (+968)</option> <option value="PK" data-prefix="+92">Pakistan (+92)</option> <option value="PW" data-prefix="+680">Palau (+680)</option> <option value="PS" data-prefix="+970">Palestine (+970)</option> <option value="PA" data-prefix="+507">Panama (+507)</option> <option value="PG" data-prefix="+675">Papua New Guinea (+675)</option> <option value="PY" data-prefix="+595">Paraguay (+595)</option> <option value="PE" data-prefix="+51">Peru (+51)</option> <option value="PH" data-prefix="+63">Philippines (+63)</option> <option value="PN" data-prefix="+64">Pitcairn Islands (+64)</option> <option value="PL" data-prefix="+48">Poland (+48)</option> <option value="PT" data-prefix="+351">Portugal (+351)</option> <option value="PR" data-prefix="+1787">Puerto Rico (+1787)</option> <option value="QA" data-prefix="+974">Qatar (+974)</option> <option value="KR" data-prefix="+82">Republic of Korea (+82)</option> <option value="MD" data-prefix="+373">Republic of Moldova (+373)</option> <option value="SS" data-prefix="+211">Republic of South Sudan (+211)</option> <option value="CG" data-prefix="+242">Republic of the Congo (+242)</option> <option value="RE" data-prefix="+262">Réunion (+262)</option> <option value="RO" data-prefix="+40">Romania (+40)</option> <option value="RU" data-prefix="+7">Russia (+7)</option> <option value="RW" data-prefix="+250">Rwanda (+250)</option> <option value="BL" data-prefix="+590">Saint Barthélemy (+590)</option> <option value="SH" data-prefix="+290">Saint Helena (+290)</option> <option value="KN" data-prefix="+1-869">Saint Kitts and Nevis (+1-869)</option> <option value="LC" data-prefix="+1-758">Saint Lucia (+1-758)</option> <option value="MF" data-prefix="+590">Saint Martin (+590)</option> <option value="PM" data-prefix="+508">Saint Pierre and Miquelon (+508)</option> <option value="VC" data-prefix="+1-784">Saint Vincent and the Grenadines (+1-784)</option> <option value="WS" data-prefix="+685">Samoa (+685)</option> <option value="SM" data-prefix="+378">San Marino (+378)</option> <option value="ST" data-prefix="+239">São Tomé and Príncipe (+239)</option> <option value="SA" data-prefix="+966">Saudi Arabia (+966)</option> <option value="SN" data-prefix="+221">Senegal (+221)</option> <option value="RS" data-prefix="+381">Serbia (+381)</option> <option value="RM" data-prefix="+381">Serbia and Montenegro (+381)</option> <option value="SC" data-prefix="+248">Seychelles (+248)</option> <option value="SL" data-prefix="+232">Sierra Leone (+232)</option> <option value="SG" data-prefix="+65">Singapore (+65)</option> <option value="SX" data-prefix="+1-721">Sint Maarten (+1-721)</option> <option value="SK" data-prefix="+421">Slovak Republic (+421)</option> <option value="SI" data-prefix="+386">Slovenia (+386)</option> <option value="SB" data-prefix="+677">Solomon Islands (+677)</option> <option value="SO" data-prefix="+252">Somalia (+252)</option> <option value="ZA" data-prefix="+27">South Africa (+27)</option> <option value="GS" data-prefix="+500">South Georgia and the South Sandwich Islands (+500)</option> <option value="ES" data-prefix="+34">Spain (+34)</option> <option value="LK" data-prefix="+94">Sri Lanka (+94)</option> <option value="SD" data-prefix="+249">Sudan (+249)</option> <option value="SR" data-prefix="+597">Suriname (+597)</option> <option value="SJ" data-prefix="+47">Svalbard and Jan Mayen (+47)</option> <option value="SZ" data-prefix="+268">Swaziland (+268)</option> <option value="SE" data-prefix="+46">Sweden (+46)</option> <option value="CH" data-prefix="+41">Switzerland (+41)</option> <option value="SY" data-prefix="+963">Syria (+963)</option> <option value="TW" data-prefix="+886">Taiwan (+886)</option> <option value="TJ" data-prefix="+992">Tajikistan (+992)</option> <option value="TZ" data-prefix="+255">Tanzania (+255)</option> <option value="TH" data-prefix="+66">Thailand (+66)</option> <option value="TG" data-prefix="+228">Togo (+228)</option> <option value="TK" data-prefix="+690">Tokelau (+690)</option> <option value="TO" data-prefix="+676">Tonga (+676)</option> <option value="TT" data-prefix="+1-868">Trinidad and Tobago (+1-868)</option> <option value="TN" data-prefix="+216">Tunisia (+216)</option> <option value="TR" data-prefix="+90">Turkey (+90)</option> <option value="TM" data-prefix="+993">Turkmenistan (+993)</option> <option value="TC" data-prefix="+1-649">Turks and Caicos Islands (+1-649)</option> <option value="TV" data-prefix="+688">Tuvalu (+688)</option> <option value="UM" data-prefix="+1">U.S. Minor Outlying Islands (+1)</option> <option value="VI" data-prefix="+1-340">U.S. Virgin Islands (+1-340)</option> <option value="UG" data-prefix="+256">Uganda (+256)</option> <option value="UA" data-prefix="+380">Ukraine (+380)</option> <option value="AE" data-prefix="+971">United Arab Emirates (+971)</option> <option value="GB" data-prefix="+44">United Kingdom (+44)</option> <option value="US" data-prefix="+1">United States of America (+1)</option> <option value="UY" data-prefix="+598">Uruguay (+598)</option> <option value="UZ" data-prefix="+998">Uzbekistan (+998)</option> <option value="VU" data-prefix="+678">Vanuatu (+678)</option> <option value="VA" data-prefix="+379">Vatican City (+379)</option> <option value="VE" data-prefix="+58">Venezuela (+58)</option> <option value="VN" data-prefix="+84">Vietnam (+84)</option> <option value="WF" data-prefix="+681">Wallis and Futuna (+681)</option> <option value="EH" data-prefix="+212">Western Sahara (+212)</option> <option value="YE" data-prefix="+967">Yemen (+967)</option> <option value="ZM" data-prefix="+260">Zambia (+260)</option> <option value="ZW" data-prefix="+263">Zimbabwe (+263)</option> </select> <label class="form__item--label" placeholder="Prefisso nazionale *" id="country_code_label" for="country_code"></label> <div class="help-tip" style="z-index: 2;"> <p>Inserisci il prefisso internazionale del tuo Paese</p> </div> </div> <div class="form__item half"> <input class="form__item--input " type="text" name="tel" id="tel" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Numero di telefono *" id="phone_label" for="tel"></label> <div class="help-tip" style="z-index: 1;"> <p>Inserisci il tuo numero di contatto</p> </div> </div> <div class="form__item"> <input class="form__item--input " type="text" name="subject" id="subject" value="" size="30" maxlength="80" required /> <label class="form__item--label" placeholder="Subject *" id="subject_label" for="subject"></label> <div class="help-tip" style="z-index: 5;"> <p>Please enter the Subject</p> </div> </div> <div class="form__item"> <textarea class="form__item--input " name="description" id="description" placeholder="" form="salesforce-form"></textarea> <label class="form__item--label" placeholder="Avete qualche commento da condividere con noi?" id="comment_label" for="description"></label> </div> </div> </div> <div class="form__button"> <div class="btn-prev prev-button hidden" value="Precedente">Precedente</div> <div class="btn-next next-button hidden" data-conditionned="client-cases" data-value="yes, no" value="Successivo">Successivo</div> <div class="btn-next help-button hidden" data-conditionned="00N1r00000KVNkG" data-value="help" value="Successivo">Successivo</div> <div id='recaptcha' class="g-recaptcha" data-sitekey="6LcUi4oUAAAAAKEDoOkPh52b8oTzcPZGZ-KsnBC-" data-callback="recaptchaCallback" data-size="invisible"> </div> <input class="form__item--submit submit-button hidden" type="submit" accesskey="s" value="Invia" /> <button class="form__item--submit partner-button hidden" d_edge-form-submit data-conditionned="00N1r00000KVNkG" data-value="partner" type="submit" accesskey="s"/>Successivo</button> </div> </form> <div class="form__success form__message hidden"> <div class="form__message__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" width="100"><path d="M438.6 105.4c12.5 12.5 12.5 32.8 0 45.3l-256 256c-12.5 12.5-32.8 12.5-45.3 0l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0L160 338.7 393.4 105.4c12.5-12.5 32.8-12.5 45.3 0z"/></svg> </div> <div class="form__message__title"> Grazie </div> <div class="form__message__desc"> La sua richiesta è stata presa in considerazione.</br>La contatteremo a breve. </div> <div class="form__message__signature"> Buona giornata. </div> </div> </div> </div> </div> <div class="sub-header"> <div class="container-flex"> <a href="https://www.d-edge.com/it/contattaci/" title="Contatto" class="sub-header__link"><span class="header__link-label">Contatto</span></a> <a href="https://login.d-edge.com/" target="_blank" title="Accesso Cliente" class="sub-header__link"><span class="header__link-label">Accesso Cliente</span></a> <div class="sub-header__search"> <form role="search" method="get" class="search-form clearfix" action="https://www.d-edge.com/it/"> <div class="search-form__search-wrapper"> <input type="search" class="search-field" name="s" value=""/> </div> <button class="search-submit" type="submit">Vai</button> </form> <span class="icon-search sub-header__mb-search-btn hidden-lg-up" data-search-toggle="true" data-target=".search-form"> </span> </div> <div class="sub-header__lang js-show-lang"> <a href="javascript:;" class="lang__link lang__link--curr">Italiano</a> <ul class="lang__list"> <li class="lang__item"><a href="https://www.d-edge.com/zh-hans/" alt="简体中文" class="lang__link">简体中文</a></li> <li class="lang__item"><a href="https://www.d-edge.com/pt-pt/a-dma-esta-a-mudar-a-pesquisa-google-mas-nao-da-forma-que-os-hoteleiros-gostariam/" alt="Português" class="lang__link">Português</a></li> <li class="lang__item"><a href="https://www.d-edge.com/ja/dma%e3%81%ab%e3%82%88%e3%82%8agoogle%e6%a4%9c%e7%b4%a2%e3%81%ab%e5%a4%89%e5%8c%96%e3%81%8c%e7%94%9f%e3%81%98%e3%81%a6%e3%81%84%e3%81%be%e3%81%99%e3%81%8c%e3%80%81%e3%81%9d%e3%82%8c%e3%81%af%e3%83%9b/" alt="日本語" class="lang__link">日本語</a></li> <li class="lang__item"><a href="https://www.d-edge.com/fr/le-dma-modifie-la-performance-de-google-search-mais-pas-comme-les-hoteliers-lauraient-espere/" alt="Français" class="lang__link">Français</a></li> <li class="lang__item"><a href="https://www.d-edge.com/es/la-dma-esta-cambiando-google-search-pero-no-como-esperaban-los-hoteleros/" alt="Español" class="lang__link">Español</a></li> <li class="lang__item"><a href="https://www.d-edge.com/the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped/" alt="English" class="lang__link">English</a></li> <li class="lang__item"><a href="https://www.d-edge.com/de/der-dma-veraendert-die-google-suche-aber-nicht-so-wie-hoteliers-gehofft-hatten/" alt="Deutsch" class="lang__link">Deutsch</a></li> <li class="lang__item"><a href="https://www.d-edge.com/cs/dma-meni-vyhledavani-google-ale-ne-tak-jak-hotelieri-doufali/" alt="Čeština" class="lang__link">Čeština</a></li> </ul> </div> <div class="sub-header__lang--mobile js-show-lang-mobile"> <select class="lang__dropdown"> <option selected disabled value="">Italiano</option> <option data-href="https://www.d-edge.com/zh-hans/">简体中文</option> <option data-href="https://www.d-edge.com/pt-pt/a-dma-esta-a-mudar-a-pesquisa-google-mas-nao-da-forma-que-os-hoteleiros-gostariam/">Português</option> <option data-href="https://www.d-edge.com/ja/dma%e3%81%ab%e3%82%88%e3%82%8agoogle%e6%a4%9c%e7%b4%a2%e3%81%ab%e5%a4%89%e5%8c%96%e3%81%8c%e7%94%9f%e3%81%98%e3%81%a6%e3%81%84%e3%81%be%e3%81%99%e3%81%8c%e3%80%81%e3%81%9d%e3%82%8c%e3%81%af%e3%83%9b/">日本語</option> <option data-href="https://www.d-edge.com/fr/le-dma-modifie-la-performance-de-google-search-mais-pas-comme-les-hoteliers-lauraient-espere/">Français</option> <option data-href="https://www.d-edge.com/es/la-dma-esta-cambiando-google-search-pero-no-como-esperaban-los-hoteleros/">Español</option> <option data-href="https://www.d-edge.com/the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped/">English</option> <option data-href="https://www.d-edge.com/de/der-dma-veraendert-die-google-suche-aber-nicht-so-wie-hoteliers-gehofft-hatten/">Deutsch</option> <option data-href="https://www.d-edge.com/cs/dma-meni-vyhledavani-google-ale-ne-tak-jak-hotelieri-doufali/">Čeština</option> </select> </div> </div> </div> <header class="header"> <div class="container-flex"> <div class="header__logo"> <a href="https://www.d-edge.com/it/" title="D-EDGE" class="header__logo-link "> <img src="https://www.d-edge.com/wp-content/themes/d-edge/img/logo_d-edge.svg" alt="D-EDGE" class="header__logo-img header__logo-img--standard"> <img src="https://www.d-edge.com/wp-content/themes/d-edge/img/logo_d-edge-white.svg" alt="D-EDGE" class="header__logo-img header__logo-img--white"> </a> </div> <div class="header__right"> <div class="nav-main__menu hidden-md-down"> <div class="menu-header-menu-it-container"><ul id="menu-header-menu-it" class="menu"><li id="menu-item-2043" class="dropdown menu-item menu-item-type-post_type menu-item-object-page menu-item-2043"><a class="menu-link" href="https://www.d-edge.com/it/soluzioni-d-edge-per-gli-albergatori/">Soluzioni</a> <div class="big-menu"> <div class="data-list"> <div class="data-row"> <div class="blurb__item"> <div class="blurb__item__header"> <a href="https://www.d-edge.com/it/product_family/central-reservation-system-it/" class="blurb__item__img" data-bg-src="https://www.d-edge.com/wp-content/uploads/2022/08/CRS-50x36.png"> </a> <div class="blurb__item__caption"> <a style="color:#dd3333;" href="https://www.d-edge.com/it/product_family/central-reservation-system-it/" title="Sistema di prenotazione centralizzato" class="blurb__item__caption-link">Sistema di prenotazione centralizzato</a> </div> </div> <div class="blurb__item__products"> <a href="https://www.d-edge.com/it/product/booking-engine/" title="Booking Engine" class="blurb__item__overlay-product">Booking Engine</a> <a href="https://www.d-edge.com/it/product/channel-manager/" title="Channel Manager" class="blurb__item__overlay-product">Channel Manager</a> <a href="https://www.d-edge.com/it/product/central-inventory/" title="Central Inventory" class="blurb__item__overlay-product">Central Inventory</a> <a href="https://www.d-edge.com/it/product/gds-solutions/" title="GDS Solutions" class="blurb__item__overlay-product">GDS Solutions</a> <a href="https://www.d-edge.com/it/product/payment-automation/" title="Soluzioni di pagamento" class="blurb__item__overlay-product">Soluzioni di pagamento</a> <a href="https://www.d-edge.com/it/product/central-reservation-office-cro/" title="Central Reservation Office (CRO)" class="blurb__item__overlay-product">Central Reservation Office (CRO)</a> </div> </div> <div class="blurb__item"> <div class="blurb__item__header"> <a href="https://www.d-edge.com/it/product_family/connectivity-it/" class="blurb__item__img" data-bg-src="https://www.d-edge.com/wp-content/uploads/2022/08/Connectivity-50x36.png"> </a> <div class="blurb__item__caption"> <a style="color:#1e73be;" href="https://www.d-edge.com/it/product_family/connectivity-it/" title="Hub per la connettività" class="blurb__item__caption-link">Hub per la connettività</a> </div> </div> <div class="blurb__item__products"> <a href="https://www.d-edge.com/it/product_family/connectivity-it/#connettivit-pms" title="Connettività PMS" class="blurb__item__overlay-product">Connettività PMS</a> <a href="https://www.d-edge.com/it/product_family/connectivity-it/#connettivit-rms" title="Connettività RMS" class="blurb__item__overlay-product">Connettività RMS</a> <a href="https://www.d-edge.com/it/product_family/connectivity-it/#connettivit-distribuzione" title="Connettività Distribuzione" class="blurb__item__overlay-product">Connettività Distribuzione</a> <a href="https://www.d-edge.com/it/product_family/connectivity-it/#connettivit-pagamento" title="Connettività Pagamento" class="blurb__item__overlay-product">Connettività Pagamento</a> <a href="https://www.d-edge.com/it/product_family/connectivity-it/#connettivit-crs" title="Connettività CRS" class="blurb__item__overlay-product">Connettività CRS</a> <a href="https://www.d-edge.com/it/product_family/connectivity-it/#connettivit-crm" title="Connettività CRM" class="blurb__item__overlay-product">Connettività CRM</a> </div> </div> <div class="blurb__item"> <div class="blurb__item__header"> <a href="https://www.d-edge.com/it/product_family/data-intelligence-it/" class="blurb__item__img" data-bg-src="https://www.d-edge.com/wp-content/uploads/2022/08/Data-Intelligence-50x36.png"> </a> <div class="blurb__item__caption"> <a style="color:#e2449e;" href="https://www.d-edge.com/it/product_family/data-intelligence-it/" title="Data Intelligence" class="blurb__item__caption-link">Data Intelligence</a> </div> </div> <div class="blurb__item__products"> <a href="https://www.d-edge.com/it/product/price-monitoring/" title="Price Monitoring" class="blurb__item__overlay-product">Price Monitoring</a> <a href="https://www.d-edge.com/it/product/price-recommendation/" title="Price Recommendation" class="blurb__item__overlay-product">Price Recommendation</a> <a href="https://www.d-edge.com/it/product/performance-analysis/" title="Performance Analysis" class="blurb__item__overlay-product">Performance Analysis</a> </div> </div> <div class="blurb__item"> <div class="blurb__item__header"> <a href="https://www.d-edge.com/it/product_family/digital-media-it/" class="blurb__item__img" data-bg-src="https://www.d-edge.com/wp-content/uploads/2022/08/Digital-Media-50x36.png"> </a> <div class="blurb__item__caption"> <a style="color:#dd9933;" href="https://www.d-edge.com/it/product_family/digital-media-it/" title="Digital Media" class="blurb__item__caption-link">Digital Media</a> </div> </div> <div class="blurb__item__products"> <a href="https://www.d-edge.com/it/product/search-marketing/" title="Search Marketing" class="blurb__item__overlay-product">Search Marketing</a> <a href="https://www.d-edge.com/it/product/display-marketing/" title="Display marketing" class="blurb__item__overlay-product">Display marketing</a> <a href="https://www.d-edge.com/it/product/piattaforma-di-gestione-degli-annunci/" title="Piattaforma di Gestione Degli Annunci" class="blurb__item__overlay-product">Piattaforma di Gestione Degli Annunci</a> <a href="https://www.d-edge.com/it/product/social-marketing/" title="Social Marketing" class="blurb__item__overlay-product">Social Marketing</a> <a href="https://www.d-edge.com/it/product/metasearch-marketing/" title="Metasearch Marketing" class="blurb__item__overlay-product">Metasearch Marketing</a> </div> </div> <div class="blurb__item"> <div class="blurb__item__header"> <a href="https://www.d-edge.com/it/product_family/website-creation-it/" class="blurb__item__img" data-bg-src="https://www.d-edge.com/wp-content/uploads/2022/08/Website-50x36.png"> </a> <div class="blurb__item__caption"> <a style="color:#81d742;" href="https://www.d-edge.com/it/product_family/website-creation-it/" title="Creazione Siti Web" class="blurb__item__caption-link">Creazione Siti Web</a> </div> </div> <div class="blurb__item__products"> <a href="https://www.d-edge.com/it/product/website-design/" title="Website Design" class="blurb__item__overlay-product">Website Design</a> <a href="https://www.d-edge.com/it/product/seo-and-content-for-hotels/" title="SEO & Content" class="blurb__item__overlay-product">SEO & Content</a> <a href="https://www.d-edge.com/it/product/web-analytics/" title="Web Analytics" class="blurb__item__overlay-product">Web Analytics</a> </div> </div> <div class="blurb__item"> <div class="blurb__item__header"> <a href="https://www.d-edge.com/it/product_family/guest-management-it/" class="blurb__item__img" data-bg-src="https://www.d-edge.com/wp-content/uploads/2022/08/Guest-Management-50x36.png"> </a> <div class="blurb__item__caption"> <a style="color:#e0c61f;" href="https://www.d-edge.com/it/product_family/guest-management-it/" title="Guest Management" class="blurb__item__caption-link">Guest Management</a> </div> </div> <div class="blurb__item__products"> <a href="https://www.d-edge.com/it/product/piattaforma-centralizzata-di-gestione-dei-dati/" title="Piattaforma centralizzata di gestione dei dati" class="blurb__item__overlay-product">Piattaforma centralizzata di gestione dei dati</a> </div> </div> </div> </div> <div class="block__action"> <div class="container"> <div class="link--all placebo"> </div> <div class="link--all"> <a href="https://www.d-edge.com/it/soluzioni-d-edge-per-gli-albergatori/" title="All Solutions" class="link-see-more">All Solutions</a> </div> <div class="link--all placebo"> </div> </div> </div> </div> </li> <li id="menu-item-19043" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19043"><a class="menu-link" href="https://www.d-edge.com/it/agency/">The Agency</a></li> <li id="menu-item-2042" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2042"><a class="menu-link" href="https://www.d-edge.com/it/partner-connessi/">Partner connessi</a></li> <li id="menu-item-21795" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21795"><a class="menu-link" href="https://www.d-edge.com/it/d-talks/">Eventi</a></li> <li id="menu-item-2041" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2041"><a class="menu-link" href="https://www.d-edge.com/it/su-di-noi/">Su di noi</a></li> <li id="menu-item-4037" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4037"><a class="menu-link" href="https://www.d-edge.com/it/blog/">Blog</a></li> </ul></div> </div> <a title="Menu" class="nav-toggle js-nav-toggle hidden-lg-up"> <span class="nav-toggle-icon"></span> <span class="nav-toggle-label">Menu</span> </a> </div> </div> </header> <div class="nav-main js-show-nav"> <div class="nav-main__wrapper"> <div class="nav-main__inner"> <div class="nav-main__close js-close-nav"> <span class="nav-main__close--icon"> </span> </div> <div class="header__lang-on-mobile js-show-lang-on-mobile"> <a href="javascript:;" class="lang__link lang__link--curr">Italiano</a> <ul class="lang__list"> <li class="lang__item"><a href="https://www.d-edge.com/zh-hans/" alt="简体中文" class="lang__link">简体中文</a></li> <li class="lang__item"><a href="https://www.d-edge.com/pt-pt/a-dma-esta-a-mudar-a-pesquisa-google-mas-nao-da-forma-que-os-hoteleiros-gostariam/" alt="Português" class="lang__link">Português</a></li> <li class="lang__item"><a href="https://www.d-edge.com/ja/dma%e3%81%ab%e3%82%88%e3%82%8agoogle%e6%a4%9c%e7%b4%a2%e3%81%ab%e5%a4%89%e5%8c%96%e3%81%8c%e7%94%9f%e3%81%98%e3%81%a6%e3%81%84%e3%81%be%e3%81%99%e3%81%8c%e3%80%81%e3%81%9d%e3%82%8c%e3%81%af%e3%83%9b/" alt="日本語" class="lang__link">日本語</a></li> <li class="lang__item"><a href="https://www.d-edge.com/fr/le-dma-modifie-la-performance-de-google-search-mais-pas-comme-les-hoteliers-lauraient-espere/" alt="Français" class="lang__link">Français</a></li> <li class="lang__item"><a href="https://www.d-edge.com/es/la-dma-esta-cambiando-google-search-pero-no-como-esperaban-los-hoteleros/" alt="Español" class="lang__link">Español</a></li> <li class="lang__item"><a href="https://www.d-edge.com/the-dma-is-changing-google-search-but-not-how-hoteliers-had-hoped/" alt="English" class="lang__link">English</a></li> <li class="lang__item"><a href="https://www.d-edge.com/de/der-dma-veraendert-die-google-suche-aber-nicht-so-wie-hoteliers-gehofft-hatten/" alt="Deutsch" class="lang__link">Deutsch</a></li> <li class="lang__item"><a href="https://www.d-edge.com/cs/dma-meni-vyhledavani-google-ale-ne-tak-jak-hotelieri-doufali/" alt="Čeština" class="lang__link">Čeština</a></li> </ul> </div> <div class="nav-main__menu"> <div class="menu-header-menu-it-container"><ul id="menu-header-menu-it-1" class="menu"><li class="dropdown menu-item menu-item-type-post_type menu-item-object-page menu-item-2043"><a href="https://www.d-edge.com/it/soluzioni-d-edge-per-gli-albergatori/">Soluzioni</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19043"><a href="https://www.d-edge.com/it/agency/">The Agency</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2042"><a href="https://www.d-edge.com/it/partner-connessi/">Partner connessi</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21795"><a href="https://www.d-edge.com/it/d-talks/">Eventi</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2041"><a href="https://www.d-edge.com/it/su-di-noi/">Su di noi</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4037"><a href="https://www.d-edge.com/it/blog/">Blog</a></li> </ul></div> </div> </div> </div> </div> <section class="slider slider--hero "> <div class="js-hero-slider" data-slider> <div class="slider__item " data-bg-src="https://www.d-edge.com/wp-content/uploads/2024/06/AdobeStock_560539770-1600x1000.jpeg"> <a href="https://www.d-edge.com/wp-content/uploads/2024/06/AdobeStock_560539770.jpeg" class="view-photo" data-enlarge rel="gallery"> <span class="icon-expand"></span> </a> </div> </div> <div class="caption-wrapper slider-image"> <div class="slider__caption"> </div> </div> </section><div class="breadcrumb"> <div class="container"> <ul class="breadcrumb__list"> <li class="breadcrumb__item"><a class="breadcrumb__link" title="Home" href="https://www.d-edge.com/it/">Home</a></li><li class="breadcrumb__item"><a class="breadcrumb__link" title="Blog" href="https://www.d-edge.com/it/blog/">Blog</a></li><li class="breadcrumb__item"><a class="breadcrumb__link" title="Notizie" href="https://www.d-edge.com/it/category/notizie/">Notizie</a></li><li class="breadcrumb__item">La DMA sta cambiando Google Search, ma non come speravano gli albergatori</li> </ul> </div> </div><main class="main"> <div class="share_list "> <h4 class="sidebar__title">Condividi con: </h4> <ul class="list-social list-social--share"> <li class="list-social__item item--facebook"> <a href="#" title="facebook" social-sharing data-type="facebook" class="social__link" target="_blank"> <span class="list-social__icon share_facebook"></span> </a> </li> <li class="list-social__item item--twitter"> <a href="#" title="twitter" social-sharing data-type="twitter" class="social__link" target="_blank"> <span class="list-social__icon share_twitter"></span> </a> </li> <li class="list-social__item item--share"> <a href="#" title="Copia negli appunti" class="social__link" target="_blank" data-copy-link="true" data-custom-tooltip="L'URL è stato copiato negli appunti"> <span class="list-social__icon share_link"></span> </a> </li> </ul> </div> <div class="block news__header "> <div class="container"> <div class="block__header"> <div class="news__header--term"> <a style=" background-color:#00d7b0;" href="https://www.d-edge.com/it/category/notizie/" title="Notizie">Notizie</a> </div> <h1 class="news__header--title block__title"> La DMA sta cambiando Google Search, ma non come speravano gli albergatori </h1> <div class="news__header--desc"><p>Ci si aspettava che la normativa sui mercati digitali (DMA) creasse condizioni concorrenziali più equilibrate per gli hotel all'interno del mercato digitale. Finora sembra che stia avendo l’effetto opposto. </p> </div> <div class="news__header--date"> Pubblicato su <strong> 17 Giugno 2024 </strong> </div> </div> <div class="news__header--content"><p><span style="font-weight: 400;">In risposta alle normative DMA, a gennaio Google ha introdotto diverse modifiche significative alle pagine dei risultati di ricerca degli hotel. La nostra recente analisi </span><b>rivela diverse tendenze preoccupanti</b><b><i>.</i></b></p> <p><span style="font-weight: 400;">Il traffico organico e non a pagamento verso i siti web degli hotel e i ricavi derivanti dalle prenotazioni sono diminuiti drasticamente, mentre il traffico a pagamento e le entrate sono aumentati. Di conseguenza, i costi di distribuzione diretta sono diventati notevolmente più elevati per gli hotel in Europa </span><span style="font-weight: 400;">e, molto probabilmente, per gli hotel che si pubblicizzano verso una clientela europea.</span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Cos’è il Digital Markets Act?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Il </span><a href="https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/europe-fit-digital-age/digital-markets-act-ensuring-fair-and-open-digital-markets_it" target="_blank" rel="noopener"><span style="font-weight: 400;">Digital Markets Act</span></a><span style="font-weight: 400;"> è una nuova normativa della Commissione Europea che mira a limitare il potere dei “gatekeeper” online come i GAFA (Google, Apple, Facebook e Amazon) per promuovere una concorrenza leale e offrire ai consumatori maggior scelta nell’ambito del mercato digitale. </span></p> <p><span style="font-weight: 400;">Per quanto concerne gli hotel in Europa, il DMA dovrebbe creare un ambito concorrenziale più equo, rendendo più trasparenti le modalità per il miglioramento del posizionamento e della visibilità su queste piattaforme, conferendo maggiore controllo sulla distribuzione e riducendo la dipendenza dalle OTA.</span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Come sono cambiate le pagine di ricerca di Google Hotel?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Google non ha divulgato alcun dettaglio, ma abbiamo osservato diversi cambiamenti chiave nella pagina dei risultati di ricerca</span><span style="font-weight: 400;">per le</span><span style="font-weight: 400;">query relative agli hotel, tra cui:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">I risultati organici vengono spinti più in basso nella pagina, il che li rende meno visibili. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">L’introduzione del nuovo blocco “luoghi” dà più spazio alle OTA e ai Metasearch.</span></li> </ul> <p><span style="font-weight: 400;">Altre modifiche degne di nota che influenzano l’esperienza dell’utente includono: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Le date del soggiorno possono essere modificate solo facendo clic sulle pagine di Google Hotels e sulla scheda Date nel menu appena rinnovato. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Gli utenti non possono fare clic su Google Maps nel Knowledge Panel per godere di una visualizzazione più ampia. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Le recensioni degli ospiti provenienti da varie fonti sono ora incluse nelle recensioni di Google.</span></li> </ul> </div> </div> </div> <div class="block block-column block-white column_1 no_padding_top " > <div class="container container-flex"> <div class="block__item block__item--img" > <img class="item-img image-contain" data-src="https://www.d-edge.com/wp-content/uploads/2024/06/Capture-decran-2024-06-06-a-12.10.52.png"></img> </div> </div> </div> <div class="block block-column block-white column_1 no_padding_bottom" d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Qual è l’impatto di questi cambiamenti sulle prestazioni degli hotel?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Abbiamo analizzato il traffico del sito web e i dati delle prenotazioni digitali per un’ampia selezione di hotel indipendenti e piccoli gruppi alberghieri nell’UE. I dati sono stati ricavati dal periodo che va dal 1° gennaio 2024 – quando la maggior parte delle modifiche è entrata in vigore – al 28 aprile 2024, e confrontati allo stesso periodo dell’anno scorso. </span></p> </div> </div> </div> <div class="block block-column block-white column_1 no_padding_bottom" d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Risultati chiave</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> </div> </div> </div> <div class="block block-column block-white column_1 no_padding_bottom" d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title small">1- Calo significativo del traffico gratuito</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><b>La</b><b>quota di ricavi diretti da traffico organico e non pagato su Google è diminuita dal 66% al 57%</b></p> <p><b>Declino del traffico organico:</b><span style="font-weight: 400;"> Si è verificato un calo del 20% nel traffico organico verso i siti web degli hotel, probabilmente a causa del fatto che i link organici appaiono molto più in basso nei risultati di ricerca.</span></p> <p><b>Calo dei ricavi derivanti dai link di prenotazione gratuiti: </b><span style="font-weight: 400;">I ricavi derivanti dai link di prenotazione gratuiti sono diminuiti del 32%. </span><span style="font-weight: 400;">Nonostante il posizionamento rimanga lo stesso, i cambiamenti nella visualizzazione complessiva della pagina potrebbero spiegare il calo del 41% dei clic.</span></p> </div> </div> </div> <div class="block block-column block-white column_1 no_padding_bottom" d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title small">2- Maggiore dipendenza dal traffico a pagamento</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">La quota delle entrate dirette derivanti dalle campagne a pagamento di Google è aumentata notevolmente, dal 34% al 43%, con Google Ads </span><span style="font-weight: 400;">(Search Marketing)</span><span style="font-weight: 400;"> che rappresenta il 39% dei clic.</span></p> </div> </div> </div> <div class="block block-column block-white column_1 no_padding_bottom" d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title small">3- Aumento dei costi di distribuzione</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Questo cambiamento ha portato a un </span><span style="font-weight: 400;">18%</span><span style="font-weight: 400;"> aumento dei costi di distribuzione diretta, con costi medi di distribuzione diretta in aumento da </span><span style="font-weight: 400;">3.3% </span> <span style="font-weight: 400;">al 3,9% dei ricavi. Tuttavia, i costi diretti rimangono in media tre volte meno elevati rispetto ai costi indiretti.</span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title small">4- Cambiamento sfavorevole nel mix distributivo dei canali</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">La quota di mercato delle prenotazioni dirette è diminuita del 4,3%, attestandosi al 28,1%, mentre la quota di mercato delle OTA è cresciuta al 62,7% e le altre fonti indirette (soprattutto Hotelbed) sono aumentate fino al 9,1%.</span></p> <p><span style="font-weight: 400;">Dato che le entrate digitali totali sono aumentate dell’11% durante questo periodo, alcuni hotel potrebbero aver perso questi importanti cambiamenti nel traffico, nei ricavi e nella quota di mercato.</span></p> </div> </div> </div> <div class="block block-column block-white column_2 " > <div class="container container-flex"> <div class="block__header"> <h2 class="block__title small">Ripartizione dei ricavi derivanti dalle prenotazioni alberghiere online</h2> </div> </div> <div class="container container-flex"> <div class="block__item one_half block__item--img" > <img class="item-img image-contain" data-src="https://www.d-edge.com/wp-content/uploads/2024/06/Before-DMA-EN.png"></img> </div> <div class="block__item block__item--img" > <img class="item-img image-contain" data-src="https://www.d-edge.com/wp-content/uploads/2024/06/After-DMA-EN.png"></img> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Cosa significa questo per gli hotel in Europa e per gli hotel che si pubblicizzano verso una clientela europea?</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Non è ancora chiaro, al momento, se questi cambiamenti siano il risultato diretto delle normative DMA o se siano temporanei o permanenti. È possibile che Google stia ancora testando queste modifiche, con ulteriori ritocchi in arrivo. </span></p> <p><span style="font-weight: 400;">Eppure gli effetti sono reali. Allo stato attuale delle cose, chi trae vantaggio dai regolamenti DMA sono i gatekeeper, non gli hotel o i consumatori. Le recenti modifiche alle pagine di ricerca degli hotel hanno aumentato la visibilità delle OTA e le entrate pubblicitarie di Google, mentre gli hotel hanno una visibilità minore, ricevono meno traffico organico e devono sostenere costi di distribuzione più elevati. </span></p> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Cosa possono fare gli albergatori? </h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Sebbene sia troppo presto per apportare modifiche sostanziali alla strategia, ti suggeriamo di prendere in considerazione quanto segue:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Monitora attentamente i dati.</b><span style="font-weight: 400;"> Analizza come le modifiche influiscono sul traffico del sito web, sui ricavi delle prenotazioni, sul mix di distribuzione e sui costi di acquisizione. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Aumenta la spesa per il marketing digitale.</b><span style="font-weight: 400;"> Investi di più nella pubblicità a pagamento, </span><span style="font-weight: 400;">soprattutto sul nome del tuo hotel per proteggere il brand</span><span style="font-weight: 400;">: in questo momento, </span><span style="font-weight: 400;"> potrebbe essere necessario</span><span style="font-weight: 400;"> per migliorare la visibilità della ricerca e ottenere traffico qualificato. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Serviti di una agenzia di marketing digitale.</b><span style="font-weight: 400;"> Trova </span><span style="font-weight: 400;">partner esperti</span> <span style="font-weight: 400;">che abbiano accesso a informazioni di prima mano (ad esempio Google Premier Partners),</span><span style="font-weight: 400;"> analizzino le prestazioni della tua proprietà sui vari canali e intervengano, ove necessario, per ottimizzare il SEO e l’efficacia della strategia di marketing e distribuzione.</span></li> </ul> </div> </div> </div> <div class="block block-column block-white column_1 " d_edge-animation> <div class="container container-flex"> <div class="block__header"> <h2 class="block__title ">Aspettati ulteriori disagi</h2> </div> </div> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <p><span style="font-weight: 400;">Il DMA ha recentemente aggiunto Booking.com alla sua lista di gatekeeper. Data la posizione dominante di Booking.com in Europa, la sua conformità alle norme DMA potrebbe comportare cambiamenti significativi per la distribuzione degli hotel. </span></p> <p><span style="font-weight: 400;">Rimani sintonizzato mentre noi continuiamo a monitorare gli sviluppi e a consigliare ai nostri partner alberghieri le migliori strategie per il successo. </span></p> </div> </div> </div> <div class="block block-button block-white no_padding_top border_radius blue_button" d_edge-animation> <div class="container container-flex"> <div class="block__item block__item--context" data-animated> <div class="block__action"> <a href="https://www.d-edge.com/it/iscriviti-alla-nostra-newsletter/" target="_self" title="Iscriviti alla nostra newsletter" class="link-see-more">Iscriviti alla nostra newsletter</a> </div> </div> </div> </div> <section class="block block-news-swiper "> <div class="container"> <div class="block__header"> <h2 class="block__title-medium">Potrebbe piacerti anche</h2> </div> <div class="block__content"> <div class="news" data-slider-news> <div class="data-blog-posted__item block__item"> <a href="https://www.d-edge.com/it/groupe-pichet/" title="" class="block__link"> <span class="block__img" style="background-image: url(https://www.d-edge.com/wp-content/uploads/2024/12/LA-TESTE-DE-BUCH_APPARTEMENT-480x300.png)"></span> </a> <a href="https://www.d-edge.com/it/category/comunicato-stampa-it-it/" style=" background-color:#dd9933;" class="block__category">Comunicato stampa</a> <div class="block__content"> <div class="block__title"> <a href="https://www.d-edge.com/it/groupe-pichet/" title="Il Gruppo Pichet collabora con D-EDGE per offrire un sito web integrato su misura per il brand All Suites" class="block__title-link">Il Gruppo Pichet collabora con D-EDGE per offrire un sito web integrato su misura per il brand All Suites</a> </div> <div class="block__data"> Pubblicato su <strong> 04 Febbraio 2025 </strong> </div> <div class="block__desc"> <p>Parigi, 6 febbraio 2025 – D-EDGE Hospitality Solutions, leader nella tecnologia alberghi…</p> </div> <div class="block__action"> <a href="https://www.d-edge.com/it/groupe-pichet/" title="Ulteriori informazioni" class="link-see-more">Ulteriori informazioni</a> </div> </div> </div> <div class="data-blog-posted__item block__item"> <a href="https://www.d-edge.com/it/indicatori-kpi-avanzati-albergatore/" title="" class="block__link"> <span class="block__img" style="background-image: url(https://www.d-edge.com/wp-content/uploads/2025/01/freepik__upload__63191-480x300.png)"></span> </a> <a href="https://www.d-edge.com/it/category/notizie/" style=" background-color:#00d7b0;" class="block__category">Notizie</a> <div class="block__content"> <div class="block__title"> <a href="https://www.d-edge.com/it/indicatori-kpi-avanzati-albergatore/" title="Indicatori KPI Avanzati che Ogni Albergatore Deve Monitorare - e Come Ottimizzarli" class="block__title-link">Indicatori KPI Avanzati che Ogni Albergatore Deve Monitorare - e Come Ottimizzarli</a> </div> <div class="block__data"> Pubblicato su <strong> 29 Gennaio 2025 </strong> </div> <div class="block__desc"> <p>Poiché l’industria alberghiera entra in una nuova era di complessità, non è più su…</p> </div> <div class="block__action"> <a href="https://www.d-edge.com/it/indicatori-kpi-avanzati-albergatore/" title="Ulteriori informazioni" class="link-see-more">Ulteriori informazioni</a> </div> </div> </div> <div class="data-blog-posted__item block__item"> <a href="https://www.d-edge.com/it/hotel-traveltine/" title="" class="block__link"> <span class="block__img" style="background-image: url(https://www.d-edge.com/wp-content/uploads/2024/12/Reception-480x300.jpg)"></span> </a> <a href="https://www.d-edge.com/it/category/case-study-it/" style=" background-color:#81d81e;" class="block__category">Case Study</a> <div class="block__content"> <div class="block__title"> <a href="https://www.d-edge.com/it/hotel-traveltine/" title="Hotel Traveltine, Downtown Singapore: far crescere l'ospitalità indipendente grazie alle soluzioni D-EDGE" class="block__title-link">Hotel Traveltine, Downtown Singapore: far crescere l'ospitalità indipendente grazie alle soluzioni D-EDGE</a> </div> <div class="block__data"> Pubblicato su <strong> 24 Gennaio 2025 </strong> </div> <div class="block__desc"> </div> <div class="block__action"> <a href="https://www.d-edge.com/it/hotel-traveltine/" title="Ulteriori informazioni" class="link-see-more">Ulteriori informazioni</a> </div> </div> </div> <div class="data-blog-posted__item block__item"> <a href="https://www.d-edge.com/it/d-edge-cco-emea/" title="" class="block__link"> <span class="block__img" style="background-image: url(https://www.d-edge.com/wp-content/uploads/2024/12/Damini-Lykidi-480x300.png)"></span> </a> <a href="https://www.d-edge.com/it/category/comunicato-stampa-it-it/" style=" background-color:#dd9933;" class="block__category">Comunicato stampa</a> <div class="block__content"> <div class="block__title"> <a href="https://www.d-edge.com/it/d-edge-cco-emea/" title="D-EDGE nomina Damini Lykidi Diehl Chief Commercial Officer per l'area EMEA, con l'obiettivo di promuovere la crescita delle tecnologie per l'ospitalità." class="block__title-link">D-EDGE nomina Damini Lykidi Diehl Chief Commercial Officer per l'area EMEA, con l'obiettivo di promuovere la crescita delle tecnologie per l'ospitalità.</a> </div> <div class="block__data"> Pubblicato su <strong> 11 Dicembre 2024 </strong> </div> <div class="block__desc"> </div> <div class="block__action"> <a href="https://www.d-edge.com/it/d-edge-cco-emea/" title="Ulteriori informazioni" class="link-see-more">Ulteriori informazioni</a> </div> </div> </div> <div class="data-blog-posted__item block__item"> <a href="https://www.d-edge.com/it/prevenire-no-show-cancellazioni-hotel/" title="" class="block__link"> <span class="block__img" style="background-image: url(https://www.d-edge.com/wp-content/uploads/2024/10/login-bg-halloween-480x300.jpg)"></span> </a> <a href="https://www.d-edge.com/it/category/notizie/" style=" background-color:#00d7b0;" class="block__category">Notizie</a> <div class="block__content"> <div class="block__title"> <a href="https://www.d-edge.com/it/prevenire-no-show-cancellazioni-hotel/" title="Come prevenire i no-show e le cancellazioni dell'ultimo minuto negli hotel?" class="block__title-link">Come prevenire i no-show e le cancellazioni dell'ultimo minuto negli hotel?</a> </div> <div class="block__data"> Pubblicato su <strong> 29 Ottobre 2024 </strong> </div> <div class="block__desc"> </div> <div class="block__action"> <a href="https://www.d-edge.com/it/prevenire-no-show-cancellazioni-hotel/" title="Ulteriori informazioni" class="link-see-more">Ulteriori informazioni</a> </div> </div> </div> <div class="data-blog-posted__item block__item"> <a href="https://www.d-edge.com/it/gds-ad-alta-performance-per-gli-hotel/" title="" class="block__link"> <span class="block__img" style="background-image: url(https://www.d-edge.com/wp-content/uploads/2024/09/Design-sans-titre-15-480x300.png)"></span> </a> <a href="https://www.d-edge.com/it/category/notizie/" style=" background-color:#00d7b0;" class="block__category">Notizie</a> <div class="block__content"> <div class="block__title"> <a href="https://www.d-edge.com/it/gds-ad-alta-performance-per-gli-hotel/" title="Il GDS: un canale di distribuzione ad alte prestazioni che troppi hotel trascurano" class="block__title-link">Il GDS: un canale di distribuzione ad alte prestazioni che troppi hotel trascurano</a> </div> <div class="block__data"> Pubblicato su <strong> 10 Ottobre 2024 </strong> </div> <div class="block__desc"> <p>Quanto è importante essere presenti sul GDS? E quanto è performante il GDS rispetto ad a…</p> </div> <div class="block__action"> <a href="https://www.d-edge.com/it/gds-ad-alta-performance-per-gli-hotel/" title="Ulteriori informazioni" class="link-see-more">Ulteriori informazioni</a> </div> </div> </div> </div> </div> </div> </section><div class="news-navigation "> <div class="container-flex container"> <div class="previous-post news-navigation__post-link"> </div> <div class="next-post news-navigation__post-link"> </div> </div> </div> </main> <footer class="footer"> <div class="footer__inner"> <div class="footer__midd"> <div class="container container-flex">  <ul class="footer__cnt-item footer__nav"><li><a href="https://www.d-edge.com/it/le-nostre-sedi-principali/">Le nostre sedi principali</a></li> <li><a href="https://sites.google.com/d-edge.com/d-culture-book/?utm_source=corporate-website&utm_medium=referral&utm_campaign=corporate_footer">Unirsi a noi</a></li> <li><a href="https://www.d-edge.com/it/informativa-sulla-privacy/">Privacy Policy</a></li> <li><a href="https://www.d-edge.com/it/contattaci/">Contattaci</a></li> <li><a href="https://www.d-edge.com/it/download-the-app/">Scarica la nostra Mobile App</a></li> </ul>  <div class="footer__newsletter"> <span class="label">Newsletter</span> <form method="post" action="https://www.d-edge.com/it/iscriviti-alla-nostra-newsletter/"> <input type="email" name="email" required placeholder="Inserisci la tua email"> <input type="submit" class="btn btn-normal btn-subcribe" value="Iscriviti"> </form> </div> <div class="social footer__social"> <ul class="social__list"> <li class="social__item"> <a href="https://www.facebook.com/D.EDGE.Hospitality.Solutions/" title="facebook" class="social__link" target="_blank"> <span class="social__icon fb_social_facebook"></span> </a> </li> <li class="social__item"> <a href="https://twitter.com/D_EDGE_Hosp" title="twitter" class="social__link" target="_blank"> <span class="social__icon fb_social_twitter"></span> </a> </li> <li class="social__item"> <a href="https://www.youtube.com/channel/UC2wG3a8rYx5re8RdB-2FQ9A" title="youtube" class="social__link" target="_blank"> <span class="social__icon fb_social_youtube"></span> </a> </li> <li class="social__item"> <a href="https://www.instagram.com/d_edge_hospitality/" title="instagram" class="social__link" target="_blank"> <span class="social__icon fb_social_instagram"></span> </a> </li> <li class="social__item"> <a href="https://www.linkedin.com/company/d-edge-hospitality-solutions/" title="linkedin" class="social__link" target="_blank"> <span class="social__icon fb_social_linkedin"></span> </a> </li> </ul> </div> </div> </div> <div class="footer__bot"> <div class="container-flex"> <p class="copyright">Copyright D-EDGE 2025</p> <span class="pcidss" title="Certificato di conformità PCIDSS"></span> </div> </div> </div> </footer> <div class="back-to-top" data-back-to-top title="Torna all'inizio"> <span class="arrow-up"></span> </div> </div> <script>var icl_vars = {"current_language":"it","icl_home":"https:\/\/www.d-edge.com\/it\/","ajax_url":"https:\/\/www.d-edge.com\/wp-admin\/admin-ajax.php"};</script> <script id="mcjs">!function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/013f3ee8fe05e074b15758357/986eb50d336409344f354b3f5.js");</script> <script type="text/javascript" src="https://www.d-edge.com/wp-content/themes/d-edge/js/default.js?ver=6.6.1" id="default-js"></script> <script type="text/javascript" src="//cdnjs.cloudflare.com/ajax/libs/jqueryui/1.12.1/jquery-ui.js?ver=6.6.1" id="jqueryui-js"></script> <script type="text/javascript" src="https://www.d-edge.com/wp-content/themes/d-edge/js/jquery/i18n/jquery.ui.datepicker-it.js?ver=6.6.1" id="datepicker_translation-js"></script> <script type="text/javascript" src="//cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/3.3.7/js/bootstrap.js?ver=6.6.1" id="bootstrap-js"></script> <script type="text/javascript" src="https://www.d-edge.com/wp-content/themes/d-edge/js/core.js?ver=1.0" id="rojak-js"></script> <script type="text/javascript" src="https://www.d-edge.com/wp-content/themes/d-edge/tpl-single-post/tpl-single-post.js?ver=6.6.1" id="tpl-single-post-js"></script> <script type="text/javascript" src="//www.google.com/recaptcha/api.js?hl=it&ver=6.6.1#asyncload" id="google-captcha-js"></script> <script type="text/javascript" src="https://www.d-edge.com/wp-content/plugins/fb-tracking/js/fb_tracking.js?ver=6.6.1#defer" id="fbtracking-js"></script> <style> @font-face { font-family: 'FontAwesome'; src: url('//cdnjs.cloudflare.com/ajax/libs/font-awesome/4.6.3/fonts/fontawesome-webfont.eot?v=4.6.3'); src: url('//cdnjs.cloudflare.com/ajax/libs/font-awesome/4.6.3/fonts/fontawesome-webfont.eot?#iefix&v=4.6.3') format('embedded-opentype'), url('//cdnjs.cloudflare.com/ajax/libs/font-awesome/4.6.3/fonts/fontawesome-webfont.woff2?v=4.6.3') format('woff2'), url('//cdnjs.cloudflare.com/ajax/libs/font-awesome/4.6.3/fonts/fontawesome-webfont.woff?v=4.6.3') format('woff'), url('//cdnjs.cloudflare.com/ajax/libs/font-awesome/4.6.3/fonts/fontawesome-webfont.ttf?v=4.6.3') format('truetype'), url('//cdnjs.cloudflare.com/ajax/libs/font-awesome/4.6.3/fonts/fontawesome-webfont.svg?v=4.6.3#fontawesomeregular') format('svg'); font-weight: normal; font-style: normal; }</style>  <script no-loader type='text/javascript'> __deCookieToken = "eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzY29wZXMiOiJ3d3cuZC1lZGdlLmNvbSIsImlhdCI6MTYxNzI5MTQxNywianRpIjoiYzQ3MWM4MTctMzJiZC00NDQ0LWE0NzItZGNhMWQ0NGIyYzFjIn0.6M74mKNZ2w8XwODrEyTXxUsQbp_wG6TJ2YcygDxOOi4"; __deCookiesCustom = [{"name":"test","duration":0}]; __deCookiesStrings = {}; __deCookiesConfig = {"tpl":"minimal","show_refuse_button":true,"show_close_button":false,"privacy_policy":"https:\/\/www.d-edge.com\/privacy-policy\/"}; __deCookiesScriptUrl = "https:\/\/dedge-cookies.web.app\/decookie.min.js?ver=1732702356"; !function(a,o,n){function t(e){window.dataLayer=window.dataLayer||[],window.console&&console.log("Pushing to DL",e),dataLayer.push(e)}var e,i,d,r,s,c,l;i=function(){window[a]=function(t){if(void 0!==t&&void 0!==t.cookies&&null!==t){var e=window.__deCookiesCustom||[];if(0<e.length){for(var o=0;o<e.length;o++){var n=function(e,o){for(var n=0;n<t.cookies.length;n++)if(t.cookies[n].name===e&&t.cookies[n].domain===o)return t.cookies[n];return!1}(e[o].name,e[o].domain);!1===n?t.cookies.push(e[o]):"undefined"!=typeof jQuery&&jQuery.extend(!0,n,e[o])}window.console&&console.log&&console.log("MACARON Final list of cookies",t.cookies)}}else window.console&&console.log(a," Cookie data is null. failing gracefully")},window.__deCookieMustacheDataFilter=function(e){"function"==typeof dedge_macaron_override_mustache_data&&dedge_macaron_override_mustache_data(e)},jQuery(document).on("__macaron_loaded",function(){var e;"undefined"!=typeof dataLayer&&(window.__deCookieClasses=__deCookies.consentGivenOn,t({event:"macaronLoaded"}),e=__deCookiesConfig.tpl||"minimal",t({macaronTemplate:e}))}),jQuery(document).on("__macaron_deps_loaded",function(){var e="undefined"!=typeof __deCookiesStrings?__deCookiesStrings:{};"undefined"!=typeof __deCookieI18n&&(__deCookieI18n=jQuery.extend(!0,__deCookieI18n,e))}),jQuery(document).on("_deCookiesConsentGiven",function(e){var o=Array.prototype.slice.call(arguments,1);"undefined"!=typeof dataLayer&&(window.__deCookieClasses=o,t({event:"macaronConsentGiven",macaronConsentClasses:o}))}),dedge_macaron_on_consent("any",function(n){var e=__deCookiesConfig.tpl||"minimal";t({macaronTemplate:e}),t({event:"macaronConsent",macaronCategories:n}),document.dispatchEvent(new CustomEvent("macaronConsentVanilla",{detail:{consent:n}})),jQuery(document).trigger("macaronConsent",{consent:n}),jQuery.each(n,function(e,o){t({event:"macaronConsent_"+o,macaronCategories:n}),document.dispatchEvent(new CustomEvent("macaronConsentVanilla_"+o,{detail:{consent:n}})),jQuery(document).trigger("macaronConsent_"+o,{consent:n})})});var e=document.createElement("script");e.setAttribute("async",!0),e.setAttribute("data-config",JSON.stringify(n)),e.type="text/javascript",e.id="de-macaron-script",e.src=o,((document.getElementsByTagName("head")||[null])[0]||document.getElementsByTagName("script")[0].parentNode).appendChild(e)},void 0!==(e="jQuery")&&void 0!==i&&(e.constructor!==Array&&(e=[e]),void 0===d&&(d=100),r="$_onAvailableIntervals",s="$_onAvailableCallbacks",window[r]=window[r]||[],window[s]=window[s]||[],window[s].push(i),i=window[s].length-1,window[r].push(setInterval((c=i,l=e,function(){for(var e=!0,o=0;o<l.length;o++)e=e&&function(e){e=e.split(".");for(var o=window[e.shift()];o&&e.length;)o=o[e.shift()];return void 0!==o}(l[o]);e&&(clearInterval(window[r][c]),void 0!==window[s][c]&&window[s][c]())}),d)))}("__deCookieResponseFilter",__deCookiesScriptUrl,__deCookiesConfig); </script> <style id="macaron-css-variables" type="text/css">body #macaron_cookie_box {--macaron-banner-bg: #FFFFFF; --macaron-maincta-bg: #008000; --macaron-maincta-text: #FFFFFF; --macaron-maincta-h-bg: #666666; --macaron-maincta-h-text: #FFFFFF; --macaron-choosecta-bg: #FFFFFF; --macaron-choosecta-text: #000000; --macaron-choosecta-h-bg: #FFFFFF; --macaron-choosecta-h-text: #000000; --macaron-othercta-bg: #000000; --macaron-othercta-text: #FFFFFF; --macaron-othercta-h-bg: #666666; --macaron-othercta-h-text: #FFFFFF; --macaron-cookielist-border: #000000; --macaron-text-color: #000000; --macaron-cookie-th-bg: #EEEEEE; --macaron-cookie-tr-border: #DDDDDD; --macaron-onoff-switch: #FFFFFF; --macaron-onoff-off-bg: #CCCCCC; --macaron-onoff-off-border: #CCCCCC; --macaron-onoff-on-bg: #008000; --macaron-onoff-on-border: #008000; --macaron-popin-underlay-bg: #020202; --macaron-onoff-radius-out: 24px; --macaron-onoff-radius-in: 16px; --macaron-onoff-dis-opacity: 0.3; --macaron-cta-dis-opacity: 0.3; --macaron-popin-underlay-opacity: 0.5; --macaron-cta-radius: 0px; --macaron-box-zindex: 9999999999999999999999999999;} </style> </body> </html>

CINXE.COM

La DMA sta cambiando Google Search, ma non come speravano gli albergatori - D-EDGE