Data Cloud para marketing

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Al armonizar datos que se actualizan cada milisegundo, sus equipos podrán atender a los clientes como nunca antes.</p>\n","kind":"card_faq-qna","id":"1685980795161_j13"},{"headline":"¿Data Cloud es una CDP?","description":"<p>Data Cloud es una evolución de nuestro producto de plataforma de datos de clientes (CDP) y trasciende los casos de uso de marketing tradicionales, ya que canaliza una cantidad casi infinita de datos dinámicos a Customer 360 en tiempo real.</p>\n","kind":"card_faq-qna","id":"1685980813499_10rj"},{"headline":"¿Qué ventajas ofrece Data Cloud?","description":"<p>Data Cloud conecta, unifica y activa los datos para potenciar la experiencia del cliente, desde el marketing hasta las ventas, el servicio, el comercio, etc.</p>\n","kind":"card_faq-qna","id":"1685980818904_t1t"},{"headline":"¿Cómo puede Data Cloud ayudar a mi empresa?","description":"<p>Data Cloud cierra las brechas derivadas de la fragmentación de los datos y las experiencias, ayuda a los equipos a afrontar los cambios en materia de privacidad y el futuro sin cookies, y aumenta la productividad a través de información práctica e interacción automatizada.</p>\n","kind":"card_faq-qna","id":"1685980824550_14rt"}]}]}],"path":"/marketing/data","urlLoc":"es","curHref":"/es/marketing/data/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"es-es"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=es search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/es-es/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/es-es/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1702481815476_nrj" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1702481815476_nrj" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1702481815476_nrj" data-module-name="NOVEDAD: Descubra por qué Gartner® ha reconocido a Salesforce como un líder en plataformas de datos de clientes." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">NOVEDAD: Descubra por qué Gartner® ha reconocido a Salesforce como un líder en plataformas de datos de clientes.</p> <a class="notification__link pbc_link--bold" aria-label="Leer el informe: Gartner" href="https://www.salesforce.com/es/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank" style="color: rgb(255, 255, 255)"> Lee el informe </a> </div> </div> </article> </section> </div><div data-blade-id="1669069214809_11ts" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1669069214809_11ts"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1669069214809_11ts" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--threebytwo image__overflow " data-module-track-impressions="" data-module-id="1669069214809_11ts" data-module-name="Data Cloud for Marketing" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <div class="image__inner"> <img loading="eager" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/data-cloud-for-marketing-marquee-2x.png?w=1024" class="image__asset" alt="Interfaz de Data Cloud que muestra la funcionalidad del generador de segmentación usando IA generativa." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/data-cloud-for-marketing-marquee-2x.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/data-cloud-for-marketing-marquee-2x.png?resize=300,210 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/data-cloud-for-marketing-marquee-2x.png?resize=768,538 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/data-cloud-for-marketing-marquee-2x.png?resize=1024,718 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/data-cloud-for-marketing-marquee-2x.png?resize=1536,1077 1536w" height="718" width="1024"/> </div> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Data Cloud for Marketing </h1> <div class="blade__description"> <p>Una base de datos fiable para su empresa, creada en pro de las relaciones con los clientes. Acceda con rapidez y tome medidas sin complicaciones sobre datos centralizados para impulsar el crecimiento y aumentar el valor vitalicio de los clientes.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Ver demo" data-link-url="https://www.salesforce.com/es/form/demo/demo-marketing/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Ver la demo: Data Cloud para marketing" href="https://www.salesforce.com/es/form/demo/demo-marketing/?d=pb" target="_blank" rel="noopener" > Ver demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-product-background-desktop-2.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile-2.png?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="3" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="¿Por qué escoger Data Cloud for Marketing? " data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> ¿Por qué escoger Data Cloud for Marketing? </h2> <div class="blade__description "> <p>La centralización de los datos es el primer paso, pero no es suficiente. Data Cloud no trata solo de reunir datos, sino de juntar a organizaciones enteras en torno a los clientes, permitiendo que el marketing ofrezca campañas con mayor impacto. Hacemos esto posible con el desarrollo de forma nativa en CRM, diseñado para favorecer una experiencia del cliente completa y una apertura y flexibilidad total.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Perfil operativo del cliente </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Mapeo de datos" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442243345_1czy-11" class="accordion__trigger" id="show-hide1682442243345_1czy-11" aria-label="Mapeo de datos"> <span class="accordion__title relative"> Mapeo de datos <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-11" id="rel1682442243345_1czy-11"> <div class="accordion__description"> <p>Prepare nuevos datos para que los equipos de marketing y los sistemas posteriores los consuman sin problemas (por ejemplo, inicie una experiencia personalizada en Marketing Cloud, actualice el registro de contacto en Sales Cloud) utilizando una interfaz de clic y arrastre para estandarizar y mapear los datos entrantes al modelo de datos en Data Cloud.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="cjZa5KngggQV4y1X2LK4KJ" > <pbc-vidyard-analytics slot="analytics" video-uuid="cjZa5KngggQV4y1X2LK4KJ" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Acceso a datos cero ETL" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1679768474324_11mj-22" class="accordion__trigger" id="show-hide1679768474324_11mj-22" aria-label="Acceso a datos cero ETL"> <span class="accordion__title relative"> Acceso a datos cero ETL <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-22" id="rel1679768474324_11mj-22"> <div class="accordion__description"> <p>Unifique y aproveche datos ajenos al CRM o de terceros (por ejemplo, inventario, datos de clics) sin necesidad de moverlos o copiarlos físicamente, utilizando el acceso bidireccional a datos entre Salesforce y partners como Snowflake o Google BigQuery.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?w=1024" class="image__asset" alt="Interfaz de conexión de datos. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Conectores listos para usar" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-33" class="accordion__trigger" id="show-hide1682442240964_1akg-33" aria-label="Conectores listos para usar"> <span class="accordion__title relative"> Conectores listos para usar <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-33" id="rel1682442240964_1akg-33"> <div class="accordion__description"> <p>Reduzca la cantidad de integraciones personalizadas y labores de mantenimiento que impiden que los equipos de marketing utilicen datos en las campañas. Ingiera y combine datos de clientes con conectividad nativa a aplicaciones de Salesforce (Marketing, Sales, Service, Commerce), integraciones prediseñadas con almacenamiento en la nube, como Amazon S3, y la capacidad de conectarse a cualquier sistema con MuleSoft.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?w=1024" class="image__asset" alt="Tabla de iconos de fuentes de datos." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Resolución de identidad" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684426882001_141m-44" class="accordion__trigger" id="show-hide1684426882001_141m-44" aria-label="Resolución de identidad"> <span class="accordion__title relative"> Resolución de identidad <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1684426882001_141m-44" id="rel1684426882001_141m-44"> <div class="accordion__description"> <p>Comprenda cómo los distintos tipos de datos (por ejemplo, anónimos, no estructurados, en tiempo real) capturados en diferentes sistemas se relacionan con un solo individuo. Por ejemplo, determine que atl@salesforce.com y al123@nto.com están asociados con la misma persona utilizando reglas definidas por el usuario para vincular registros desconectados.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1684426882001_141m-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?w=1024" class="image__asset" alt="Interfaz de resolución de identidad. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442243345_1czy-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="cjZa5KngggQV4y1X2LK4KJ" > <pbc-vidyard-analytics slot="analytics" video-uuid="cjZa5KngggQV4y1X2LK4KJ" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1679768474324_11mj-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?w=1024" class="image__asset" alt="Interfaz de conexión de datos. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?w=1024" class="image__asset" alt="Tabla de iconos de fuentes de datos." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1684426882001_141m-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?w=1024" class="image__asset" alt="Interfaz de resolución de identidad. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Acceso a datos en tiempo real para especialistas en marketing </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Segmentación intuitiva" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Segmentación intuitiva"> <span class="accordion__title relative"> Segmentación intuitiva <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Cree audiencias específicas más rápido, sin SQL ni solicitudes de datos, con la ayuda de la IA generativa para traducir descripciones en lenguaje sencillo a segmentos funcionales en cuestión de segundos. Utilice un generador sin código para crear y priorizar audiencias con segmentación en cascada a fin de evitar el exceso de marketing. Amplíe el alcance de la campaña encontrando nuevos clientes, como sus segmentos de alto valor, utilizando segmentos similares en Einstein.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="TxikQxGXSJz9xqqJeznRkR" > <pbc-vidyard-analytics slot="analytics" video-uuid="TxikQxGXSJz9xqqJeznRkR" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Base de la IA en el marketing" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Base de la IA en el marketing"> <span class="accordion__title relative"> Base de la IA en el marketing <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 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data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Utilice su propio modelo"> <span class="accordion__title relative"> Utilice su propio modelo <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Derribe las barreras entre los usuarios de marketing y los equipos de ciencia de datos con integraciones directas entre Data Cloud y herramientas externas, como Amazon SageMaker, que permiten a los especialistas en marketing consumir predicciones y puntuaciones (por ejemplo, propensión a comprar) generadas por modelos personalizados de IA o aprendizaje automático que pueden informar una interacción personalizada.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?w=1024" class="image__asset" alt="Interfaz para modelo de inteligencia artificial. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Información calculada y sobre segmentos" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684427307313_1aex-44" class="accordion__trigger" id="show-hide1684427307313_1aex-44" aria-label="Información calculada y sobre segmentos"> <span class="accordion__title relative"> Información calculada y sobre segmentos <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1684427307313_1aex-44" id="rel1684427307313_1aex-44"> <div class="accordion__description"> <p>Minimice la cantidad de herramientas de análisis externas necesarias para comprender a los clientes y cómo responden a las campañas. Utilice información calculada (por ejemplo, el valor vitalicio) en Data Cloud, creada con datos de perfil del cliente y paneles listos para usar que combinan datos de clientes e ingresos para comprender y optimizar el rendimiento del segmento en todas las activaciones (por ejemplo, una campaña de Google Ads).</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1684427307313_1aex-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?w=1024" class="image__asset" alt="Gráficos de datos para líneas de tendencia, puntuaciones de propensión y cálculo del valor vitalicio." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="TxikQxGXSJz9xqqJeznRkR" > <pbc-vidyard-analytics slot="analytics" video-uuid="TxikQxGXSJz9xqqJeznRkR" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-segment-generation.jpg?w=1024" class="image__asset" alt="Pantallas mostrando la base de la IA en el marketing" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-segment-generation.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-segment-generation.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-segment-generation.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-segment-generation.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262724_zlf-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?w=1024" class="image__asset" alt="Interfaz para modelo de inteligencia artificial. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-build-your-own-model.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1684427307313_1aex-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?w=1024" class="image__asset" alt="Gráficos de datos para líneas de tendencia, puntuaciones de propensión y cálculo del valor vitalicio." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442267576_14v7" data-blade-position="6" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442267576_14v7" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Activación perfecta en cualquier canal </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Recomendaciones basadas en IA" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442267531_mzz-11" class="accordion__trigger" id="show-hide1682442267531_mzz-11" aria-label="Recomendaciones basadas en IA"> <span class="accordion__title relative"> Recomendaciones basadas en IA <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267531_mzz-11" id="rel1682442267531_mzz-11"> <div class="accordion__description"> <p>Aumente la relevancia de las recomendaciones y ofertas basadas en IA según los datos de perfil unificados de cada interacción con su marca (por ejemplo, muestre recomendaciones de productos personalizadas al cliente en la web en función del comportamiento de navegación, las compras en la tienda, los casos de servicios anteriores o las consultas de ventas).</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="McY6QNvyCimKBCUGVgNKqL" > <pbc-vidyard-analytics slot="analytics" video-uuid="McY6QNvyCimKBCUGVgNKqL" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Experiencias de clientes basadas en datos" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-22" class="accordion__trigger" id="show-hide1682442267539_mqz-22" aria-label="Experiencias de clientes basadas en datos"> <span class="accordion__title relative"> Experiencias de clientes basadas en datos <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-22" id="rel1682442267539_mqz-22"> <div class="accordion__description"> <p>Haga que cada punto de contacto de la experiencia del cliente sea más relevante y oportuno activando las audiencias de Data Cloud con puntos de datos que influyen en el canal, el contenido y la frecuencia (por ejemplo, active automáticamente el recorrido educativo cuando los clientes no estén utilizando funciones clave del producto). Actualice las experiencias con los datos y la afiliación del segmento más recientes conforme se produzcan cambios.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?w=1024" class="image__asset" alt="Diagrama esquemático de la experiencia de marketing. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Publicidad propia" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684427500144_nu7-33" class="accordion__trigger" id="show-hide1684427500144_nu7-33" aria-label="Publicidad propia"> <span class="accordion__title relative"> Publicidad propia <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1684427500144_nu7-33" id="rel1684427500144_nu7-33"> <div class="accordion__description"> <p>Reduzca el gasto desperdiciado mediante campañas publicitarias más relevantes o suprimiendo la publicidad cuando no sea el momento adecuado, basándose en datos consentidos de los clientes. Llegue a los clientes con integraciones de activación directa con partners publicitarios como Google, Meta, Amazon y LinkedIn. Enriquezca los datos del perfil y optimice las compras de medios programáticos con aplicaciones de partners de AppExchange como Acxiom y The Trade Desk.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1684427500144_nu7-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?w=1024" class="image__asset" alt="Anuncio genérico en la parte superior de la actividad del segmento. 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Descubra por qué." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?w=1024" class="image__asset" alt="Leer el informe Gartner " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/2X-Gartner_report-CDP-2024-form-1024x1024-1.png?resize=1536,1536 1536w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> Gartner otorga a Salesforce la categoría de líder en plataformas de datos de clientes. Descubra por qué. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Lea el informe" data-link-url="https://www.salesforce.com/es/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Lea el informe: Gartner" href="https://www.salesforce.com/es/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank" rel="noopener" > Lea el informe </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1680284730544_187f" data-blade-position="8" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680284730544_187f" class="relative nupfixed--blade nupfixed--link_below layout--7 nupfixed--card_productaddon" > <div class="container carousel__container background__present"> <div class="grid grid_main nupfixed nupfixed__7 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Amplíe el poder de Data Cloud for Marketing con estos productos relacionados. </h2> </header> <div class="cards cards--carousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-amplíe_el_po" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1680284743164_766" aria-label="slide 1 of 7" role="group" data-module-position="1" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div 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class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/service/" data-link-text="Service Cloud" data-link-url="https://www.salesforce.com/es/service/" data-link-type="header" target=""> Service Cloud </a> </h3> <div class="card__description"> <p>Personalice el servicio de asistencia en todos los puntos del autoservicio, el centro de atención y sobre el terreno con IA y datos en tiempo real con el CRM Nº 1.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/service/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información, Service Cloud." href="https://www.salesforce.com/es/service/" > Más información </a> 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data-link-url="https://www.salesforce.com/es/commerce/" data-link-type="header" target=""> Commerce Cloud </a> </h3> <div class="card__description"> <p>Aumente los ingresos y el ahorro en cada etapa de la trayectoria del cliente con unas experiencias comerciales sorprendentes basadas en IA.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Más información" data-link-url="https://www.salesforce.com/es/commerce/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Más información: Commerce Cloud" href="https://www.salesforce.com/es/commerce/" > Más información </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Amplíe el poder de Data Cloud for Marketing con estos productos relacionados." data-module-position="8" data-module-id="0" data-module-type="cta"> <div 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768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-5.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-5.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/logo-marketing-productdetail-product-portfolio-5.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="9" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade layout--1 nupfixed--card_pricingedition" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nupfixed nupfixed__1 "> <header class="nupfixed__blade-heading 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src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/trade-desk.jpg?w=320" class="card__logomark__image" alt="Logotipo de The Trade Desk" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/trade-desk.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/trade-desk.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--6 logo-block--card_logomark" data-module-id="1682442595402_wh6" data-module-track-impressions="" data-module-name="Logotipo de Criteo" data-module-position="6" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/criteo.jpg?w=320" class="card__logomark__image" alt="Logotipo de Criteo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/criteo.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/criteo.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> </div> </article> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1686943479672_am4" data-blade-position="11" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1686943479672_am4" class="relative nup--blade layout--2 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main nup nup__2 nup__gridTwo no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1686943618938_xs7" data-module-name="Doug Martin" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?w=1024" class="card__image" alt="Doug Martin, director de marca y crecimiento disruptivo, General Mills" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--es" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-text="La IA, los datos y el CRM son la forma de cumplir la promesa de hablar directamente a los consumidores con lo que más les importa." data-link-url="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="header" target="_self"> La IA, los datos y el CRM son la forma de cumplir la promesa de hablar directamente a los consumidores con lo que más les importa. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Doug Martin </div> <div class="role_company"> Director de marca y crecimiento disruptivo, General Mills </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Leer la historia" data-link-url="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Leer la historia: General Mills" href="https://www.salesforce.com/es/resources/customer-stories/general-mills-consumer-engagement-ai-data/" target="_self" rel="noopener" > Leer la historia </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1701453359836_15gq" data-module-name="Peter Burns" data-module-position="2" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?w=1024" class="card__image" 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data-link-text="Con Salesforce, podemos ofrecer experiencias personalizadas que satisfagan las necesidades de los pasajeros, aunque sean uno entre 80 millones." data-link-url="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="header" target=""> Con Salesforce, podemos ofrecer experiencias personalizadas que satisfagan las necesidades de los pasajeros, aunque sean uno entre 80 millones. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Peter Burns </div> <div class="role_company"> Director de marketing y digital, Heathrow </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Leer la historia" data-link-url="https://www.salesforce.com/es/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Leer la historia: 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class="headline" style=" "> Preguntas frecuentes sobre Data Cloud for Marketing. </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1685980794987_g2a" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685980795161_j13" data-module-name="¿Qué es Data Cloud?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980794987_g2a-11" class="accordion__trigger" id="accordion1685980794987_g2a-11" aria-label="¿Qué es Data Cloud?"> <span class="accordion__title relative"> ¿Qué es Data Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-11" id="rel1685980794987_g2a-11"> <div class="accordion__description"> <p>Data Cloud for Marketing es una base de datos fiable para su empresa, creada en pro de las relaciones con los clientes. Al armonizar datos que se actualizan cada milisegundo, sus equipos podrán atender a los clientes como nunca antes.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980813499_10rj" data-module-name="¿Data Cloud es una CDP?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-12" class="accordion__trigger" id="accordion1685980794987_g2a-12" aria-label="¿Data Cloud es una CDP?"> <span class="accordion__title relative"> ¿Data Cloud es una CDP? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-12" id="rel1685980794987_g2a-12"> <div class="accordion__description"> <p>Data Cloud es una evolución de nuestro producto de plataforma de datos de clientes (CDP) y trasciende los casos de uso de marketing tradicionales, ya que canaliza una cantidad casi infinita de datos dinámicos a Customer 360 en tiempo real.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980818904_t1t" data-module-name="¿Qué ventajas ofrece Data Cloud?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-13" class="accordion__trigger" id="accordion1685980794987_g2a-13" aria-label="¿Qué ventajas ofrece Data Cloud?"> <span class="accordion__title relative"> ¿Qué ventajas ofrece Data Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-13" id="rel1685980794987_g2a-13"> <div class="accordion__description"> <p>Data Cloud conecta, unifica y activa los datos para potenciar la experiencia del cliente, desde el marketing hasta las ventas, el servicio, el comercio, etc.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980824550_14rt" data-module-name="¿Cómo puede Data Cloud ayudar a mi empresa?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-14" class="accordion__trigger" id="accordion1685980794987_g2a-14" aria-label="¿Cómo puede Data Cloud ayudar a mi empresa?"> <span class="accordion__title relative"> ¿Cómo puede Data Cloud ayudar a mi empresa? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-14" id="rel1685980794987_g2a-14"> <div class="accordion__description"> <p>Data Cloud cierra las brechas derivadas de la fragmentación de los datos y las experiencias, ayuda a los equipos a afrontar los cambios en materia de privacidad y el futuro sin cookies, y aumenta la productividad a través de información práctica e interacción automatizada.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=es origin=https://wp.sfdcdigital.com/es-es/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:34800300229" aria-label="Contáctenos, Llámenos"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/CiRhjS/isUY/JW/0ffR/B8TjSo6e2eA/pfOc/dUsHSHIcHw0/dHE/nbxs4KQtY"> <script src="/CiRhjS/isUY/JW/0ffR/B8TjSo6e2eA/pfOc/dUsHSHIcHw0/KC0/kRHU9VHso" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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