Bluetooth® Technology Website

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<article id="post-2" class="post-2 page type-page status-publish hentry"> <section id="section-home-hero" class="page-section default-section first width-constraint-full reduced-padding-top white-text" style="background-color: #000000;"> <a name="home-hero" class="section-anchor"></a> <div class="section-bg"> <div class="inner"> <div class="bg-image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2025/01/2501_Bluetooth_Hero_Asia_Option3.jpg);"></div> </div> </div> <div class="inner"> <div class="container"> <div class="inner"> <div class="inner" style="min-height: 300px;"> <section class="cd-intro"> <h4 style="padding-top: 40px; text-shadow: 1px 1px 2px #1f282e; text-transform: uppercase; letter-spacing: .1em; font-weight: 300; font-size: 20px; color: #ffffff; text-align: left;"> </h4> <p style="margin-top: -15px; text-shadow: 1px 1px 2px #1f282e; font-weight: bold; font-size: 2.75rem; line-height: .8; color: #ffffff; text-align: left;">Bluetooth Asia 2025 is back</p> <p style="text-shadow: 1px 1px 2px #1f282e; font-weight: normal; font-size: 1.6em; line-height: 1.15; color: #ffffff; text-align: left;">Become a Sponsor and Exhibitor at the premier Bluetooth event in China.</p> </section> <p><a href="https://bluetoothasiaevent.com/en/index.html" target="_blank" class="btn btn-primary btn-lg">Learn More</a></p> <p> </p> </div> </div> </div> </section> <section id="section-develop" class="page-section overview-cards-section " style="background-color: #eeeeee;"> <a name="develop" class="section-anchor"></a> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="container"> <div class="inner"> <div class="section-intro"> <div class="section-intro-bg"> <div class="upper"></div> <div class="lower"></div> </div> <div class="inner"> <h2 class="section-title">Develop with Bluetooth<sup><span style="font-size: .9rem;">®</span></sup> Technology</h2> </div> </div> <div class="section-cards"> <div class="inner"> <div class="card"> <div class="inner"> <div class="card-front"> <div class="inner"> <div class="icon-container"> <div class="icon" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2019/03/Icon_Committee--600x600.png);"> <img src="https://www.bluetooth.com/wp-content/uploads/2019/03/Icon_Committee--600x600.png" alt="Icon Committee "> </div> </div> <h3>01. Join</h3> </div> </div> <div class="card-back"> <div class="inner"> <h3>01. Join</h3> <div class="contents"> <div class="inner"> <p>Join thousands of the world’s most innovative companies developing Bluetooth<sup>®</sup> products and influencing the future direction of Bluetooth technology.</p> <p class="card-link"> <a href="/develop-with-bluetooth/join/" class="btn btn-white">Find Out More</a> </p> </div> </div> </div> </div> </div> </div> <div class="card"> <div class="inner"> <div class="card-front"> <div class="inner"> <div class="icon-container"> <div class="icon" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2019/03/Icon_Connected-Maintenance-600x600.png);"> <img src="https://www.bluetooth.com/wp-content/uploads/2019/03/Icon_Connected-Maintenance-600x600.png" alt="Icon Connected Maintenance"> </div> </div> <h3>02. Build</h3> </div> </div> <div class="card-back"> <div class="inner"> <h3>02. Build</h3> <div class="contents"> <div class="inner"> <p>Find resources to help you build and test your Bluetooth<sup>®</sup> product.</p> <p class="card-link"> <a href="/develop-with-bluetooth/build/" class="btn btn-white">Find Out More</a> </p> </div> </div> </div> </div> </div> </div> <div class="card"> <div class="inner"> <div class="card-front"> <div class="inner"> <div class="icon-container"> <div class="icon" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2019/07/Master-Icon-File_Check-600x600.png);"> <img src="https://www.bluetooth.com/wp-content/uploads/2019/07/Master-Icon-File_Check-600x600.png" alt="Master Icon File Check"> </div> </div> <h3>03. Qualify</h3> </div> </div> <div class="card-back"> <div class="inner"> <h3>03. Qualify</h3> <div class="contents"> <div class="inner"> <p>All products that use Bluetooth<sup>®</sup> technology must complete the product qualification process. It ensures global interoperability and further strengthens the Bluetooth brand.</p> <p class="card-link"> <a href="/develop-with-bluetooth/qualification-listing/" class="btn btn-white">Find Out More</a> </p> </div> </div> </div> </div> </div> </div> <div class="card"> <div class="inner"> <div class="card-front"> <div class="inner"> <div class="icon-container"> <div class="icon" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2019/10/Master-Icon-File_Logo-600x600.png);"> <img src="https://www.bluetooth.com/wp-content/uploads/2019/10/Master-Icon-File_Logo-600x600.png" alt="Master Icon File Logo"> </div> </div> <h3>04. Brand</h3> </div> </div> <div class="card-back"> <div class="inner"> <h3>04. Brand</h3> <div class="contents"> <div class="inner"> <p>You’ve qualified your Bluetooth<sup>®</sup> product. Now what? It’s time to make sure it’s properly branded.</p> <p class="card-link"> <a href="/develop-with-bluetooth/marketing-branding/" class="btn btn-white">Use the Bluetooth Brand</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="section-featured-event" class="page-section two-column-section configuration-default width-constraint-full layout-1-1 vertical-alignment-top intro-content-layout-left-aligned reduced-padding-bottom white-bg section-divider-eligible" style="background-color: #FFFFFF;"> <a name="featured-event" class="section-anchor"></a> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="container"> <div class="inner"> <div class="section-columns"> <div class="section-column column-1"> <div class="inner"> <p><img decoding="async" class="size-full wp-image-128680 d-none d-md-block" style="margin-left: -140px; margin-bottom: -140px; margin-top: -160px; max-width: 120%; width: 120%;" src="https://www.bluetooth.com/wp-content/uploads/2022/06/Hero_Aura_Homepage_Small.png" /></p> </div> </div> <div class="section-column column-2"> <div class="inner"> <h4 style="margin-left: -120px; text-transform: uppercase; letter-spacing: .1em; font-weight: 300; font-size: 20px; color: #000000;">Featured</h4> <p><img decoding="async" class="alignnone size-full wp-image-129963" style="margin-left: -120px; width: 60%;" src="/wp-content/uploads/2022/04/Auracast-Logo_Color.svg" /></p> <p class="lead" style="margin-left: -120px; text-align: left;">Find out how this new Bluetooth<sup>®</sup> capability will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.</p> <p style="margin-left: -120px; margin-bottom: 40px;">  <span class="hs-cta-wrapper" id="hs-cta-wrapper-b709a66e-7183-479e-9bd2-8eb8499fe5c6"> <span class="hs-cta-node hs-cta-b709a66e-7183-479e-9bd2-8eb8499fe5c6" id="b709a66e-7183-479e-9bd2-8eb8499fe5c6">  <a href="https://cta-redirect.hubspot.com/cta/redirect/21917282/b709a66e-7183-479e-9bd2-8eb8499fe5c6" > <img class="hs-cta-img" id="hs-cta-img-b709a66e-7183-479e-9bd2-8eb8499fe5c6" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/21917282/b709a66e-7183-479e-9bd2-8eb8499fe5c6.png" alt="New call-to-action"/> </a> </span> <script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script> <script> hbspt.cta.load(21917282, 'b709a66e-7183-479e-9bd2-8eb8499fe5c6', {}); 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text-transform: uppercase; letter-spacing: .1em; font-weight: 400; font-size: 2.0rem;">What’s New?</h4> </div> </div> </div> </section> <section class="page-section two-column-section configuration-default width-constraint-full layout-1-1 vertical-alignment-top reverse-column-order intro-content-layout-left-aligned reduced-padding-top white-bg section-divider-eligible same-bg-as-prev" style="background-color: #ffffff;"> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="container"> <div class="inner"> <div class="section-columns"> <div class="section-column column-1"> <div class="inner"> <p><img decoding="async" class="aligncenter wp-image-156113 size-full" style="width: 20%;" role="img" src="https://www.bluetooth.com/wp-content/uploads/2019/08/Master-Icon-File_Keyless-Entry.png" alt="Mesh icon" /></p> <p style="text-align: center; color: #0082fc; font-size: 1.35rem;">Exploring Bluetooth® Channel Sounding</p> <p class="lead" style="text-align: center; min-height: 105px;">Bluetooth® Channel Sounding is a new secure, fine ranging feature that brings true distance awareness to Bluetooth connected devices</p> <p style="text-align: center;"><a href="https://www.bluetooth.com/bluetooth-resources/bluetooth-channel-sounding-introduction/" class="btn btn-primary btn-lg">View Now</a></p> </div> </div> <div class="section-column column-2"> <div class="inner"> <p><img decoding="async" class="aligncenter wp-image-38902 size-full" style="width: 20%;" src="https://www.bluetooth.com/wp-content/uploads/2022/06/auracast-fm-logo.gif" /></p> <p style="text-align: center; color: #0082fc; font-size: 1.35rem;">The Perfect Fit for an Auracast™ Retrofit</p> <p class="lead" style="text-align: center; min-height: 105px;">Learn about Auracast™ broadcast audio retrofit solutions and opportunities</p> <p style="text-align: center;"><a href="https://www.bluetooth.com/wp-content/uploads/2024/08/2403_Auracast_Retrofit_Infographic_FINAL.pdf" target="_blank" class="btn btn-primary btn-lg">Download Now</a></p> </div> </div> </div> </div> </div> </div> </section> <section class="page-section two-column-section d-none configuration-featured-image width-constraint-lg layout-5-7 vertical-alignment-top reverse-column-order intro-content-layout-centered image-auto-crop white-text" style="background-color: #0082fc;"> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="section-columns"> <div class="section-column column-1"> <div class="section-image"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2022/11/Electronic-Shelf-Label_Web.jpg);"></div> <img src="https://www.bluetooth.com/wp-content/uploads/2022/11/Electronic-Shelf-Label_Web.jpg" alt="Electronic Shelf Label Web"> </div> </div> <div class="section-column column-2"> <div class="inner"> <div class="container"> <div class="inner"> <h4 style="text-transform: uppercase; letter-spacing: .1em; font-weight: 300; font-size: 20px; color: #000000;">NEW USE CASE</h4> <p style="text-align: left; color: #0082fc; font-size: 2rem;">Bluetooth<sup>®</sup> Electronic Shelf Labels</p> <p class="lead" style="text-align: left;">Discover how a new Bluetooth<sup>®</sup> standard for the electronic shelf label market will help unlock the next phase in retail digital transformation</p>  <span class="hs-cta-wrapper" id="hs-cta-wrapper-15154101-dd0a-4a1c-afd0-2004b06cddd7"> <span class="hs-cta-node hs-cta-15154101-dd0a-4a1c-afd0-2004b06cddd7" id="15154101-dd0a-4a1c-afd0-2004b06cddd7">  <a href="https://cta-redirect.hubspot.com/cta/redirect/21917282/15154101-dd0a-4a1c-afd0-2004b06cddd7" > <img class="hs-cta-img" id="hs-cta-img-15154101-dd0a-4a1c-afd0-2004b06cddd7" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/21917282/15154101-dd0a-4a1c-afd0-2004b06cddd7.png" alt="New call-to-action"/> </a> </span> <script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script> <script> hbspt.cta.load(21917282, '15154101-dd0a-4a1c-afd0-2004b06cddd7', {}); </script> </span>  </div> </div> </div> </div> </div> </div> </section> <section class="page-section default-section width-constraint-full reduced-padding-bottom white-text" style="background-color: #0082fc;"> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="container"> <div class="inner"> <h4 style="text-align: center; text-transform: uppercase; letter-spacing: .1em; font-weight: 400; font-size: 2.0rem; color: #ffffff; margin-bottom: -40px;">HIGHLIGHTS FROM THE BLOG</h4> <div id="carouselExampleIndicators" class="carousel slide carousel-fade" data-ride="carousel"> <ol class="carousel-indicators" style="margin-bottom: -20px;"> <li class="active" data-target="#carouselExampleIndicators" data-slide-to="0"> </li> <li data-target="#carouselExampleIndicators" data-slide-to="1"> </li> <li data-target="#carouselExampleIndicators" data-slide-to="2"> </li> </ol> <div class="carousel-inner"> <div class="carousel-item active"> <div class="container"> <div class="row"> <div class="col-7"> <p style="text-align: left; color: #ffffff; font-size: 1.75rem; line-height: 2.1rem;">A First Look at Bluetooth Channel Sounding</p> <p class="lead" style="text-align: left;">The forthcoming update to the Bluetooth Core Specification adds a new feature called Bluetooth Channel Sounding.</p> <p><a href="https://www.bluetooth.com/blog/a-first-look-at-bluetooth-channel-sounding/" class="btn btn-black btn-lg">Read Now</a></p> </div> <div class="col-5"><img decoding="async" src="https://www.bluetooth.com/wp-content/uploads/2024/08/2303_-Event_IMG_Update_Channel_Sounding.jpg" /></div> </div> </div> </div> <div class="carousel-item"> <div class="container"> <div class="row"> <div class="col-7"> <p style="text-align: left; color: #ffffff; font-size: 1.75rem; line-height: 2.1rem;">Auracast™ Broadcast Audio in the Real World</p> <p class="lead" style="text-align: left;">Find out how Auracast™ broadcast audio is beginning to impact real-world public spaces.</p> <p><a href="https://www.bluetooth.com/blog/auracast-broadcast-audio-in-the-real-world/" class="btn btn-black btn-lg">Read Now</a></p> </div> <div class="col-5"><img decoding="async" src="https://www.bluetooth.com/wp-content/uploads/2023/10/Auracast_Silent_Disco_3_1200x628_Logo.jpg" /></div> </div> </div> </div> <div class="carousel-item"> <div class="container"> <div class="row"> <div class="col-7"> <p style="text-align: left; color: #ffffff; font-size: 1.75rem; line-height: 2.1rem;">Auracast™ Broadcast Audio Is Heard Loud and Clear at HLAA 2024</p> <p class="lead" style="text-align: left;">Read about the Auracast™ innovations that were discussed at HLAA 2024</p> <p><a href="https://www.bluetooth.com/blog/auracast-broadcast-audio-is-heard-loud-and-clear-at-hlaa-2024/" class="btn btn-black btn-lg">Read Now</a></p> </div> <div class="col-5"><img decoding="async" src="https://www.bluetooth.com/wp-content/uploads/2023/11/AuracastConferenceUpdatedLogo.png" /></div> </div> </div> </div> </div> <p></div> </div> </div> </div> </section> <section class="page-section two-column-section d-none configuration-featured-image width-constraint-full layout-1-2 vertical-alignment-top intro-content-layout-centered white-text" style="background-color: #65666a;"> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="section-columns"> <div class="section-column column-1"> <div class="section-image"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2019/10/1910_Hero_Range_1.png-1000x428.jpg);"></div> <img src="https://www.bluetooth.com/wp-content/uploads/2019/10/1910_Hero_Range_1.png-1000x428.jpg" alt="1910 Hero Range 1.png"> </div> </div> <div class="section-column column-2"> <div class="inner"> <div class="container"> <div class="inner"> <h4 style="text-transform: uppercase; letter-spacing: .1em; font-weight: 300; font-size: 20px; color: #ffffff;">FEATURED TOOL</h4> <p style="text-align: left; color: #ffffff; font-size: 2rem;">The Bluetooth<sup>®</sup> Range Estimator</p> <p class="lead" style="text-align: left;">Calculate the expected range between two Bluetooth<sup>®</sup> devices</p>  <span class="hs-cta-wrapper" id="hs-cta-wrapper-5261312b-34bf-406a-83c5-c69fed175961"> <span class="hs-cta-node hs-cta-5261312b-34bf-406a-83c5-c69fed175961" id="5261312b-34bf-406a-83c5-c69fed175961">  <a href="https://cta-redirect.hubspot.com/cta/redirect/21917282/5261312b-34bf-406a-83c5-c69fed175961" > <img class="hs-cta-img" id="hs-cta-img-5261312b-34bf-406a-83c5-c69fed175961" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/21917282/5261312b-34bf-406a-83c5-c69fed175961.png" alt="New call-to-action"/> </a> </span> <script charset="utf-8" src="//js.hubspot.com/cta/current.js"></script> <script> hbspt.cta.load(21917282, '5261312b-34bf-406a-83c5-c69fed175961', {}); </script> </span>  </div> </div> </div> </div> </div> </div> </section> <section class="page-section resource-slider-section intro-content-layout-centered " style="background-color: #eeeeee;"> <div class="section-bg"> <div class="inner"> </div> </div> <div class="inner"> <div class="container"> <div class="inner"> <div class="section-intro"> <h4 style="text-align: center; text-transform: uppercase; letter-spacing: .1em; font-weight: 300; font-size: 2.0rem;">Latest Resources</h4> </div> <div class="section-filters has-toggles"> <select name="resource_type"> <option value="">Select Type...</option> <option value="resource-type-post">Blog Posts</option> <option value="resource-type-case-study">Case Studies</option> <option value="resource-type-infographic">Infographics</option> <option value="resource-type-paper">Papers</option> <option value="resource-type-study-guide">Study Guides</option> <option value="resource-type-video">Videos</option> </select> <ul class="toggle-menu"> <li><button type="button" value="resource-type-post">Blog Posts</button></li> <li><button type="button" value="resource-type-case-study">Case Studies</button></li> <li><button type="button" value="resource-type-infographic">Infographics</button></li> <li><button type="button" value="resource-type-paper">Papers</button></li> <li><button type="button" value="resource-type-study-guide">Study Guides</button></li> <li><button type="button" value="resource-type-video">Videos</button></li> </ul> </div> <div class="section-slider item-count-20" data-item-count="20"> <div class="slider" data-min-per-type="3" data-max-items="9"> <div class="slide-item post-205627 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-bluetooth-low-energy resource-type-post "> <div class="inner"> <div class="card"> <div class="card-img-top-container"> <a href="https://www.bluetooth.com/blog/why-it-is-important-to-standardize-communication-for-bluetooth-functionality/" target="_self"> <div class="card-img-top"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2025/01/2501_Bluetooth_Hero_Asia_Option3-660x282.jpg);"> <img src="https://www.bluetooth.com/wp-content/uploads/2025/01/2501_Bluetooth_Hero_Asia_Option3-660x282.jpg" alt="2501 Bluetooth Hero Asia Option3"> </div> </div> <div class="card-img-top-overlay">Blog Post</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/blog/why-it-is-important-to-standardize-communication-for-bluetooth-functionality/" target="_self">Why it is important to standardize communication for Bluetooth functionality</a></h4> <p class="card-text">Bluetooth is the global benchmark for safe, flexible, dependable, effortless wireless connection. Every day,…</p> <p class="card-link "> <a href="https://www.bluetooth.com/blog/why-it-is-important-to-standardize-communication-for-bluetooth-functionality/" class="arrow-link" target="_self">Read More</a> </p> </div> </div> </div> </div> <div class="slide-item post-246538 resource type-resource status-publish has-post-thumbnail hentry tag-auracast tag-bluetooth-low-energy tag-channel-sounding tag-direction-finding tag-electronic-shelf-label tag-le-audio tag-mesh tag-connected-lighting author_type-sig-staff resource-type-video "> <div class="inner"> <div class="card"> <div class="card-img-top-container"> <a href="https://www.bluetooth.com/bluetooth-resources/communicating-supported-bluetooth-functionality/" target="_self"> <div class="card-img-top"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2025/02/mqdefault_6s-10.png);"> <img src="https://www.bluetooth.com/wp-content/uploads/2025/02/mqdefault_6s-10.png" alt="mqdefault 6s 10"> </div> </div> <div class="card-img-top-overlay">Video</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/bluetooth-resources/communicating-supported-bluetooth-functionality/" target="_self">Communicating Supported Bluetooth® Functionality</a></h4> <p class="card-text">In this Snapshot from ABI Research, Bluetooth SIG’s senior manager, Avi Negrin, explains new…</p> <p class="card-link "> <a href="https://www.bluetooth.com/bluetooth-resources/communicating-supported-bluetooth-functionality/" class="arrow-link" target="_self">Watch Now</a> </p> </div> </div> </div> </div> <div class="slide-item post-243810 resource type-resource status-publish has-post-thumbnail hentry tag-asset-tracking tag-automotive tag-bluetooth-low-energy tag-channel-sounding tag-digital-key tag-location-services tag-range author_type-sig-member marketing_campaign-bluetooth-channel-sounding resource-type-paper "> <div class="inner"> <div class="card"> <div 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followed-by-card-labels"> <a href="https://www.nordicsemi.com/-/media/Publications/Wireless-Quarter-pdf/2025/a_NS_WQ_Issue_1_2025.pdf#page=17" class="arrow-link" target="_blank">Learn More</a> </p> <ul class="card-labels"> <li class="has-link"><a href="https://www.bluetooth.com/bluetooth-resources/?author_type=sig-member&types=paper">SIG Member</a></li> </ul> </div> </div> </div> </div> <div class="slide-item post-241623 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-audio tag-auracast tag-bluetooth-low-energy tag-broadcast tag-le-audio tag-multi-stream-audio resource-type-post "> <div class="inner"> <div class="card"> <div class="card-img-top-container"> <a href="https://www.bluetooth.com/blog/everything-you-ever-wanted-to-know-about-bluetooth-le-audio-and-auracast-broadcast-audio/" target="_self"> <div class="card-img-top"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2019/12/Bluetooth-LE-Audio-Image_5-660x371.jpg);"> <img src="https://www.bluetooth.com/wp-content/uploads/2019/12/Bluetooth-LE-Audio-Image_5-660x371.jpg" alt="Bluetooth LE Audio Image 5"> </div> </div> <div class="card-img-top-overlay">Blog Post</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/blog/everything-you-ever-wanted-to-know-about-bluetooth-le-audio-and-auracast-broadcast-audio/" target="_self">Everything you ever wanted to know about Bluetooth® LE Audio and Auracast™ broadcast audio</a></h4> <p class="card-text">Recently, Nick Hunn, chair of the Bluetooth SIG Hearing Aid Working Group, vice chair…</p> <p class="card-link "> <a href="https://www.bluetooth.com/blog/everything-you-ever-wanted-to-know-about-bluetooth-le-audio-and-auracast-broadcast-audio/" class="arrow-link" target="_self">Read More</a> </p> </div> </div> </div> </div> <div class="slide-item post-241555 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-audio tag-auracast tag-bluetooth-low-energy tag-broadcast tag-le-audio tag-multi-stream-audio resource-type-post "> <div class="inner"> <div class="card"> <div class="card-img-top-container"> <a href="https://www.bluetooth.com/blog/auracast-broadcast-audio-a-major-showstopper-at-ces-2025/" target="_self"> <div class="card-img-top"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2024/08/2303_-Event_IMG_Update_Auracast_3-2.jpg);"> <img src="https://www.bluetooth.com/wp-content/uploads/2024/08/2303_-Event_IMG_Update_Auracast_3-2.jpg" alt="2303 Event IMG Update Auracast 3"> </div> </div> <div class="card-img-top-overlay">Blog Post</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/blog/auracast-broadcast-audio-a-major-showstopper-at-ces-2025/" target="_self">Auracast™ broadcast audio: a major showstopper 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tag-location-services resource-type-post "> <div class="inner"> <div class="card"> <div class="card-img-top-container"> <a href="https://www.bluetooth.com/blog/the-advantage-of-bluetooth-channel-sounding/" target="_self"> <div class="card-img-top"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2024/08/CS_Item_Finding_3_Media_1080x1080-660x660.jpg);"> <img src="https://www.bluetooth.com/wp-content/uploads/2024/08/CS_Item_Finding_3_Media_1080x1080-660x660.jpg" alt="CS Item Finding 3 Media 1080x1080"> </div> </div> <div class="card-img-top-overlay">Blog Post</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/blog/the-advantage-of-bluetooth-channel-sounding/" target="_self">The advantage of Bluetooth® Channel Sounding</a></h4> <p class="card-text">The short-range wireless connectivity landscape continues to evolve at a rapid pace. 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src="https://www.bluetooth.com/wp-content/uploads/2025/01/1970363214-26a65d3b4501a03ccb07d0573676bdb810f2418b1f66c382130b616b3dd8efaa-d_1-660x371.jpg" alt="1970363214 26a65d3b4501a03ccb07d0573676bdb810f2418b1f66c382130b616b3dd8efaa d [1]"> </div> </div> <div class="card-img-top-overlay">Video</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/bluetooth-resources/webinar-communicating-bluetooth/" target="_self">Communicating Supported Bluetooth® Functionality</a></h4> <p class="card-text">In this webinar, the Bluetooth Special Interest Group will provide recommendations for effectively communicating support for essential aspects of Bluetooth<sup>®</sup> technology.</p> <p class="card-link "> <a href="https://www.bluetooth.com/bluetooth-resources/webinar-communicating-bluetooth/" class="arrow-link" target="_self">Watch Now</a> </p> </div> </div> </div> </div> <div class="slide-item post-241221 resource type-resource status-publish has-post-thumbnail hentry tag-auracast tag-bluetooth-low-energy tag-channel-sounding tag-direction-finding tag-electronic-shelf-label tag-le-audio tag-mesh tag-connected-lighting author_type-sig-staff resource-type-paper "> <div class="inner"> <div class="card"> <div class="card-img-top-container"> <a href="https://www.bluetooth.com/bluetooth-resources/communicating-bluetooth/" target="_self"> <div class="card-img-top"> <div class="image" style="background-image: url(https://www.bluetooth.com/wp-content/uploads/2024/09/CS_Controller_1_Hero-660x282.jpg);"> <img src="https://www.bluetooth.com/wp-content/uploads/2024/09/CS_Controller_1_Hero-660x282.jpg" alt="CS Controller 1 Hero"> </div> </div> <div class="card-img-top-overlay">Paper</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.bluetooth.com/bluetooth-resources/communicating-bluetooth/" target="_self">Communicating Supported Bluetooth® Functionality</a></h4> <p class="card-text">This guide offers 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url(https://www.bluetooth.com/wp-content/uploads/2025/01/infineon-channel-660x294.png);"> <img src="https://www.bluetooth.com/wp-content/uploads/2025/01/infineon-channel-660x294.png" alt="infineon channel"> </div> </div> <div class="card-img-top-overlay">Video</div> </a> </div> <div class="card-body"> <h4 class="card-title"><a href="https://www.youtube.com/watch?v=oIn54z5C8UQ" target="_blank">What is Channel Sounding?</a></h4> <p class="card-text">Distance measurements via Bluetooth is getting a big improvement with the upcoming Channel Sounding…</p> <p class="card-link followed-by-card-labels"> <a href="https://www.youtube.com/watch?v=oIn54z5C8UQ" class="arrow-link" target="_blank">Watch Now</a> </p> <ul class="card-labels"> <li class="has-link"><a href="https://www.bluetooth.com/bluetooth-resources/?author_type=sig-member&types=video&categories=promotional-videos">SIG Member</a></li> </ul> </div> </div> </div> </div> <div class="slide-item post-228742 resource type-resource 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