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Data Management Platform - Adform
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block-bucket"><div class="row"><div class="col"><div class="overflow-wrap scroll-margin-overlap-inherit"><div data-testid="bucket-wrapper" class="my-3 my-lg-4"><h1 class="scroll-margin">Future Proof Your Data</h1><div class="scroll-margin rich-text-container" data-testid="text-block-container"><p>Adform FLOW’s unique architecture places identity at the center of the platform. For you, this means a data management platform that not only provides full ownership of your data but leverages rich information seamlessly integrated across the platform. With the Adform DMP, you future proof your most valuable asset while reducing risk in a privacy-centric ecosystem backed by robust cross-device capabilities.</p></div><div class="row align-items-center mt-5 mb-4 scroll-margin"><div class="scroll-margin col-12 col-md-6 col-lg-5 order-md-last"><img loading="lazy" src="/media/f1petf3a/microsoftteams-image-151.png" class="img-fluid" alt="Achievement" data-testid="image" srcSet="/media/f1petf3a/microsoftteams-image-151.png 1080w, /cdn-cgi/image/format=auto,quality=80,width=100/media/f1petf3a/microsoftteams-image-151.png 100w, /cdn-cgi/image/format=auto,quality=80,width=320/media/f1petf3a/microsoftteams-image-151.png 320w, /cdn-cgi/image/format=auto,quality=80,width=480/media/f1petf3a/microsoftteams-image-151.png 480w, /cdn-cgi/image/format=auto,quality=80,width=660/media/f1petf3a/microsoftteams-image-151.png 660w, /cdn-cgi/image/format=auto,quality=80,width=900/media/f1petf3a/microsoftteams-image-151.png 900w" sizes="(min-width: 1200px) 415px, (min-width: 992px) 340px, (min-width: 768px) 300px, (min-width: 576px) 480px, calc(100vw - 60px)"/></div><div class="col-12 col-md-6 col-lg-7 mb-n4 mt-4 mt-md-0" data-testid="story-text-container"><div class="scroll-margin rich-text-container" data-testid="text-block-container"><p><strong>• Full support for 1st party identity</strong></p> <p><strong>• Superior reporting </strong></p> <p><strong>• No data lock-in, walled gardens, or data blind spots</strong></p> <p><strong>• Seamless integrations to the DSP and Ad Server</strong></p></div><p></p></div></div><p class="text-center" data-testid="button-container"><a href="/demo-request/" target="_self" class="btn btn-purple " data-tracking-id="2150231" data-tracking-point-name="button_dmp_demo" data-testid="link">Demo Request</a></p></div></div></div></div></div><div class="position-relative w-100 scroll-margin bg-bright-blue" data-testid="cardrow"><div class="container"><div class="card-deck"><div class="card bg-transparent mb-0 text-center" data-testid="cardcolumn"><div class="scroll-margin"></div><div class="card-body"><div class="rich-text-cta text-black" data-testid="text"><div class="scroll-margin rich-text-container" data-testid="text-block-container"><p> </p></div></div></div></div></div></div></div><div class="position-relative w-100 scroll-margin bg-bright-blue" data-testid="cardrow"><div class="container"><div class="card-deck"><div class="card bg-transparent mb-0" data-testid="cardcolumn"><div class="scroll-margin"></div><div class="card-body px-0"><h2 class="mt-0 text-black" data-testid="heading">Solving the identity crisis</h2><div class="rich-text-cta text-black" data-testid="text"><div class="scroll-margin rich-text-container" data-testid="text-block-container"><p>Identity is fragmented, leading to a host of challenges for the modern marketer. From the discontinuation of the 3rd party cookie, to lack of proper data ownership, intransparent data practices, and other emergent challenges. In this video, join Adform's CSO, Dr. Jochen Schlosser and CTO/Co-Founder, Jakob Bak for a look at how Adform FLOW's unique architecture and strategy is solving the identity crisis and delivering on our promise of effortless modern marketing.</p></div></div></div></div></div></div></div><div class="position-relative w-100 scroll-margin bg-bright-blue" data-testid="cardrow"><div class="container"><div class="card-deck"><div class="card bg-transparent mb-0 text-center" data-testid="cardcolumn"><div class="scroll-margin"></div><div class="card-body"><div class="rich-text-cta text-black" data-testid="text"><div class="scroll-margin rich-text-container" data-testid="text-block-container"><p> </p></div></div></div></div></div></div></div><div class="container block-bucket"><div class="row"><div class="col"><div class="overflow-wrap scroll-margin-overlap-inherit"><div data-testid="bucket-wrapper" class="my-3 my-lg-4"><p class="embed-responsive embed-responsive-16by9 scroll-margin"><iframe class="embed-responsive-item" data-video-type="vimeo" data-video-url="https://player.vimeo.com/video/458144470" title="Vimeo video" allowfullscreen=""></iframe></p></div></div></div></div></div><div data-testid="feature-wrapper" class="position-relative w-100 scroll-margin bg-bright-blue"><div class="story-block-bg-top-left"></div><div class="story-block-bg-bottom-right"></div><div class="py-4"><div class="container"><div class="row align-items-center"><div class="col-12 col-md-6 col-lg-4 order-md-last"><img loading="lazy" src="/media/v5dgxna3/microsoftteams-image-153-copy.png" class="img-fluid feature-img-height-limit pb-5 pb-md-0 mx-auto d-block" alt="Feature" data-testid="image" srcSet="/media/v5dgxna3/microsoftteams-image-153-copy.png 522w, /cdn-cgi/image/format=auto,quality=80,width=100/media/v5dgxna3/microsoftteams-image-153-copy.png 100w, /cdn-cgi/image/format=auto,quality=80,width=320/media/v5dgxna3/microsoftteams-image-153-copy.png 320w, /cdn-cgi/image/format=auto,quality=80,width=480/media/v5dgxna3/microsoftteams-image-153-copy.png 480w" sizes="(min-width: 1200px) 300px, (min-width: 992px) 260px, (min-width: 768px) 300px, 260px"/></div><div data-testid="text-container" class="col-12 col-md-6 col-lg-8 order-md-first"><h1 data-testid="text-color" class="mt-0 text-black">Learn More</h1><div data-testid="text-color" class="feature-text text-black"><p>For a deeper look at Adform FLOW, and how we are solving your business challenges download a digital version of our product handout where you'll learn about our modular approach to the Demand Side Platform, Data Management Platform, and Ad Server.</p></div></div></div></div></div></div><div class="position-relative w-100 scroll-margin bg-gray-6" data-testid="cardrow"><div class="container"><h2 class="mb-0 mt-0 pt-2 heading-cta bold-heading text-black text-center" data-testid="rowheading">Explore our solutions</h2><div class="card-deck"><div class="card bg-transparent mb-0 text-center" data-testid="cardcolumn"><div class="scroll-margin"></div><div class="card-body"><a href="/solutions/demand-side-platform/" target="_self" class="btn btn-secondary btn-dark-blue" data-testid="link">DSP</a></div></div><div class="card bg-transparent mb-0 text-center" data-testid="cardcolumn"><div class="scroll-margin"></div><div class="card-body"><a href="/solutions/adform-flow/" target="_self" class="btn btn-secondary btn-dark-blue" data-testid="link">Adform FLOW</a></div></div><div class="card bg-transparent mb-0 text-center" data-testid="cardcolumn"><div class="scroll-margin"></div><div class="card-body"><a href="/solutions/identity/" target="_self" class="btn btn-secondary btn-dark-blue" data-testid="link">Identity</a></div></div></div></div></div><div class="container block-bucket"><div class="row"><div class="col"><div class="overflow-wrap scroll-margin-overlap-inherit"><div data-testid="bucket-wrapper" class="my-3 my-lg-4"><h2 class="scroll-margin text-center">Let’s make a difference together</h2><div class="scroll-margin rich-text-container text-center" data-testid="text-block-container"><p>Find new combinations to compete through the most powerful and safe media buying platform</p></div><p class="text-center" data-testid="button-container"><a href="/contact-us/" target="_self" class="btn btn-lime btn-lime-dark-blue " data-testid="link">Contact Adform</a></p></div></div></div></div></div><footer><div class="d-flex flex-row"><div class="flex-grow-1 footer-menu"><div class="d-flex flex-lg-row flex-column m-4" data-testid="sections"><div class="flex-fill flex-column m-2 d-none d-lg-flex"><h4 data-testid="title">Careers</h4></div><div class="d-flex flex-fill flex-column m-2"><h4 data-testid="title">Company</h4></div><div class="d-flex flex-fill flex-column m-2"><h4 data-testid="title">Leadership</h4></div><div class="d-flex flex-fill flex-column m-2"><h4 data-testid="title">Policies</h4></div></div></div><div class="w-25 d-none d-lg-block 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All rights reserved.</small></div></div></footer></div></div> <script src="/front-end/scripts/runtime.b701a9e22be1d7f0e8e3.js"></script> <script src="/front-end/scripts/vendors.6a3ab01e4523e8fd9627.js"></script> <script src="/front-end/scripts/Story.4898c3aaff94840eed5b.js"></script> <script src="/front-end/scripts/tracking.a9cf96fd45372d97d66f.js"></script> <script type="text/javascript" async="" src="/front-end/plugins/lazysizes.min.js"></script> <script>ReactDOM.hydrate(React.createElement(Story, {"contentBlocks":[{"id":1,"blockType":"bucket","blocks":[{"id":101,"blockType":"heading","hierarchyLevel":1,"sectionTitle":"Future Proof Your Data","theme":"none","isBold":false,"contentAlignment":"left","contentBlockId":null},{"id":102,"blockType":"text","richText":"\u003cp\u003eAdform FLOW’s unique architecture places identity at the center of the platform. 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