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Create and publish social posts

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data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="kb-alert" class="alert transparent"> </div> <script nonce="oXFKR6hyMsMz3NZKDxlLgQ=="> let userLang = "en"; // console.log(`user lang: ${userLang}`); const injectContent = (results) => { let promoBar = document.querySelector('#kb-alert'); results.forEach(result => { // console.log(result); if (result.message.length) { if (document.querySelector('#kb-alert.transparent')) { document.querySelector('#kb-alert.transparent').classList.remove('transparent'); } let messageWrapper = document.createElement('div'); messageWrapper.classList.add('hs-page-width-normal'); let message = document.createElement('p'); message.classList.add("banner-message-text"); message.innerHTML = result.message.trim(); promoBar.appendChild(messageWrapper); messageWrapper.appendChild(message) if (result.ctaLink.length && result.ctaText.length) { let ctaWrapper = document.createElement('div'); let cta = document.createElement('a'); 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template-padding"> <div class="body-container--blog-post"> <div id="hs_cos_wrapper_Primary_topic_field" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div id="hs_cos_wrapper_module_15971907006672" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="breadcrumb-lang-picker"> <div class="breadcrumb-container"> <nav class="kb-breadcrumbs"> <a class="kb-link uiLinkWithoutUnderline uiLinkDark kb-breadcrumbs__item" id="bc-core" href="/"> <span>Knowledge Base</span> </a> <span class="ss-icon-font kb-icon kb-icon__low kb-breadcrumbs__arrow" aria-hidden="true">right</span> <a class="kb-link uiLinkWithoutUnderline uiLinkDark kb-breadcrumbs__item" id="bc-category" href="/marketing-tools"> <span>Marketing Tools</span> </a> <span class="ss-icon-font kb-icon kb-icon__low kb-breadcrumbs__arrow" aria-hidden="true">right</span> <a class="kb-link uiLinkWithoutUnderline uiLinkDark kb-breadcrumbs__item" id="bc-topic" href="/marketing-tools/topics#social"> <span>Social</span> </a> <span class="ss-icon-font kb-icon kb-icon__low kb-breadcrumbs__arrow final-breadcrumb-arrow" aria-hidden="true">right</span> <span class="kb-breadcrumbs__item" id="bc-page"> <span>Create and publish social posts</span> </span> </nav> </div> </section></div> <div id="hs_cos_wrapper_L10N_Disclaimer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div class="flex-row" itemscope itemtype="http://schema.org/TechArticle"> <div class="body-container"> <span style="display: none;" itemscope itemprop="publisher" itemtype="http://schema.org/Organization"> <span itemprop="logo" itemscope itemtype="http://schema.org/ImageObject"> <meta content="http://knowledge.hubspot.com/hubfs/assets/hubspot.com/home/2015/Academy.png" itemprop="url"> <meta itemprop="width" content="296"> <meta itemprop="height" content="296"> </span> <meta content="HubSpot Support" itemprop="name"> </span> <meta content="March 14, 2023" itemprop="datePublished"> <meta content="Support" itemprop="author"> <meta content="https://knowledge.hubspot.com/social/create-and-publish-social-posts" itemprop="mainEntityOfPage"> <article> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="section post-header"> <h1 itemprop="name headline"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Create and publish social posts</span></h1> <p class="last-updated">Last updated: <span itemprop="dateModified"> <!-- %B Month as locale’s full name, %e day of the month, %Y year --> October 17, 2024 </span></p> </div> <div id="hs_cos_wrapper_module_16518346644602" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> </div> <div id="hs_cos_wrapper_Article_product_key" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <!-- Enables each SKU type, when applicable --> <!-- Show the product key? --> <!-- Show the main SKU table? --> <div class="article-key-wrapper"> <div class="article-key-header"> <h4>Available with any of the following <a href="https://knowledge.hubspot.com/billing/where-can-i-find-my-subscription-and-contacts-or-email-send-limit-information-in-hubspot">subscriptions</a>, except where noted:</h4> </div> <table class="article-key"> <tbody><tr> <td> <img src="https://knowledge.hubspot.com/hubfs/Knowledge_Base_2023/subscription_key_icons/marketing_icon.svg" width="16" height="24" class="article-key__hub-icon" role="presentation" loading="lazy" alt=""> <a href="https://www.hubspot.com/products/marketing"> Marketing Hub </a>&nbsp;<span> Professional </span><span>, <a class="category" href="https://www.hubspot.com/products/marketing/enterprise">Enterprise</a> </span></td> </tr> <tr> <td> <a href="https://www.hubspot.com/company-news/inbound-2018-product-announcements#sunset-marketing-basic">Legacy Marketing Hub Basic</a> </td> </tr> </tbody></table> </div> </div> <div class="section post-body" id="post-body" itemprop="articleBody"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Use HubSpot's full-screen social composer to <a href="https://www.hubspot.com/products/cms/free-blog-maker?hubs_content=knowledge.hubspot.com%2Fsocial%2Fcreate-and-publish-social-posts&amp;hubs_content-cta=promote%2Fyour%2Fblog%2Fcontent%2For%2Flanding%2Fpages" rel="noopener" target="_blank">create a post</a> and publish it to multiple different social accounts at once. You can also create and publish social posts while on the go with <a href="/social/publish-and-review-social-posts-in-the-hubspot-mobile-app" rel="noopener">HubSpot's mobile app</a>.&nbsp;</p> <p>After publishing, you can <a href="/social/review-your-published-social-posts" rel="noopener">review your social posts</a> or analyze the posts' performance in your<a href="/social/analyze-social-reports" rel="noopener"> social reports</a>. <!--more--></p> <p class="alert"><span style="font-weight: bold;">Please note: </span><span style="font-weight: normal;">t</span>he social network will display the name of the user who connected the social account to HubSpot as the post creator. This is because HubSpot publishes the post to the social network using their credentials.</p> <h2>Create a social post&nbsp;</h2> <p>To create a new social post:</p> <ul> <li>In your HubSpot account, navigate to <strong>Marketing</strong> &gt; <strong>Social</strong>.</li> <li>In the upper right, click <strong>Create social post</strong>.</li> <li>In the left panel, click the <strong>Select accounts </strong>dropdown menu.&nbsp;Then, select the <strong>checkboxes</strong> next to the social accounts you want to post to. <ul> <li>When posting to LinkedIn, you can also create <a href="/social/create-and-publish-linkedin-posts" rel="noopener">LinkedIn document posts or polls</a>.&nbsp;</li> <li>When posting to Instagram, you can publish different post types, such as a <a href="https://knowledge.hubspot.com/social/create-and-publish-instagram-reels" rel="noopener">carousel post, reel, or Instagram story</a>.&nbsp;<br><br></li> </ul> </li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=638&amp;height=860&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png" loading="lazy" width="638" height="860" style="width: 638px; height: auto; max-width: 100%;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=319&amp;height=430&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png 319w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=638&amp;height=860&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png 638w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=957&amp;height=1290&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png 957w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=1276&amp;height=1720&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png 1276w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=1595&amp;height=2150&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png 1595w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-10-30-3775-PM.png?width=1914&amp;height=2580&amp;name=image-png-Sep-20-2024-01-10-30-3775-PM.png 1914w" sizes="(max-width: 638px) 100vw, 638px"></p> <h3>Edit post content</h3> <p>When creating your draft, the same content will be duplicated across all selected social network accounts. Previews for each network will be displayed in the right panel.</p> <ul> <li>Under the <em>Create your posts</em> section, in the text box, enter the <strong>content</strong> for your social posts. You can also <a href="/social/use-hubspots-ai-assistant-to-create-social-posts" rel="noopener">use Breeze, Hubspot's AI to generate your social post content and images</a>.&nbsp;</li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li>To add emojis to your post, click the <strong>emoji icon</strong>.</li> <li>To add hashtags to your posts, use the&nbsp;<strong># symbol</strong>.&nbsp;Hashtags will not&nbsp;be hyperlinked&nbsp;in the drafted post or the preview, unless you're previewing a <span data-sheets-root="1">X </span>post. The hashtag will&nbsp;be hyperlinked&nbsp;after you publish the post.</li> <li>To share content not hosted on HubSpot, enter the&nbsp;<strong>content&nbsp;</strong><strong>link</strong> directly into the text box. <ul> <li>It is not possible to customize the content link preview image for Facebook or <span data-sheets-root="1">X</span>. However, you can remove the link preview image for Facebook.&nbsp;</li> <li>When adding links to your LinkedIn posts, you cannot replace the preview image in the <em>Draft </em>tab. Images replaced in the draft tab <span style="text-decoration: underline;">will not</span> be hyperlinked. <ul> <li>To replace your image, click the <strong>LinkedIn social icon </strong>then replace the image.&nbsp;</li> <li>It is <span style="text-decoration: underline;">not</span> possible to remove the preview image for LinkedIn posts. If a content link is included in the post, a preview image for that link will be generated in LinkedIn by default.&nbsp;</li> </ul> </li> </ul> </li> </ul> </li> </ul> <ul> <li>To mention other accounts, click a <strong>social icon</strong> to select a social network. Then, use the&nbsp;<strong>@ symbol&nbsp;</strong>to mention or tag other accounts in that network. When using @mentions in your social posts, do note the following:&nbsp; <ul> <li>When setting up your post, @mentions will not display or auto-complete in the <em>Draft</em> tab of the editor. You will need to select a social network beforehand.&nbsp;</li> <li>It's recommended to add @mentions as the <span style="text-decoration: underline;">last step</span> when setting up your social posts. After a post is edited for a specific social network, any edits made to the post will not apply to posts from other social networks. Similarly, any edits made on the <em>Draft </em>tab will not update the customized post.&nbsp;</li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li>For the specific social networks, please also note the following:&nbsp;</li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Facebook:&nbsp;</strong>Facebook's API only allows mentions or tags for Facebook pages. You&nbsp;cannot&nbsp;mention or tag individual Facebook users or Facebook events when creating a social post in HubSpot.</li> <li><strong>Instagram:</strong>&nbsp;mentions will not be auto-completed, but Instagram will acknowledge the mention when the post is live.</li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li><strong>LinkedIn: </strong>you can mention both LinkedIn company pages and personal profiles when creating a social post in HubSpot. When mentioning personal profiles, both of the following requirements must be met: <ul> <li>You can @mention both LinkedIn company pages and personal profiles in the content of your post. When doing so, <a href="https://www.linkedin.com/help/linkedin/answer/a519947" rel="noopener">third-party application data use</a> must be authorized for HubSpot.</li> <li>When mentioning LinkedIn personal profiles, the LinkedIn user must meet the following requirements. If not, the user's profile will not appear and cannot be mentioned.&nbsp;</li> </ul> </li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li>The user must have <a href="https://www.linkedin.com/help/linkedin/answer/a518980" rel="noopener">public profile visibility</a> turned on.&nbsp;</li> </ul> </li> </ul> </li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li>The user must follow your LinkedIn page.&nbsp;</li> <li>The user must have a <em>First name</em>, <em>Last name</em>, and <em>Headline</em>.&nbsp;</li> </ul> </li> </ul> </li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li>The user's <a href="https://www.linkedin.com/help/linkedin/answer/a541878" rel="noopener">default <span style="font-style: italic;">profile language</span></a> must be set to <span style="font-style: italic;">English</span>.&nbsp;</li> </ul> </li> </ul> </li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li><strong><span data-sheets-root="1">X</span>: </strong>only <span data-sheets-root="1">X </span>accounts you follow will appear in the auto-complete dropdown menu. To mention accounts you don't follow, enter the full <span data-sheets-root="1">X </span>handle. The mention will be acknowledged when the post is live.<br><br></li> </ul> </li> </ul> </li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=419&amp;height=437&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png" loading="lazy" width="419" height="437" style="width: 419px; height: auto; max-width: 100%;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=210&amp;height=219&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png 210w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=419&amp;height=437&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png 419w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=629&amp;height=656&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png 629w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=838&amp;height=874&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png 838w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=1048&amp;height=1093&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png 1048w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-02-6133-PM.png?width=1257&amp;height=1311&amp;name=image-png-Sep-20-2024-01-12-02-6133-PM.png 1257w" sizes="(max-width: 419px) 100vw, 419px"></p> <p>&nbsp;</p> <div class="alert"> <p style="font-weight: bold;">Please note:</p> <ul> <li>Instagram does not support links in posts.</li> <li>By default, the HubSpot social tool will&nbsp;<a href="https://knowledge.hubspot.com/social/link-shortening-in-social-posts" rel="noopener" target="_blank">shorten links in your social post</a>&nbsp;to a&nbsp;<em>hubs.ly</em>,&nbsp;<em>hubs.li</em>, or&nbsp;<em>hubs.la</em>&nbsp;link. If you own a branded short domain on Bitly, you can&nbsp;<a href="https://knowledge.hubspot.com/social/connect-your-bitly-account-to-hubspot" rel="noopener" target="_blank">connect your Bitly account to HubSpot</a>&nbsp;to use your branded short domain for links in social posts.</li> <li>You cannot use&nbsp;<a href="https://knowledge.hubspot.com/settings/how-do-i-create-a-tracking-url" rel="noopener" target="_blank">custom tracking URLs</a>&nbsp;in social posts published through HubSpot.&nbsp;HubSpot automatically adds tracking parameters to posts published through the social tool to track traffic back to the original post.</li> </ul> </div> <p>&nbsp;</p> <h3>Add an image to your social post</h3> When adding an image to your social post, you can use the following image formats: <br> <ul> <li>png</li> <li>jpg</li> <li>jpeg</li> <li>gif (LinkedIn and <span data-sheets-root="1">X </span>only, gifs will not play on Facebook or Instagram)</li> </ul> <p>To add images to your social post:</p> <ul> <li>In the <em>Add Media </em>section, click the <span class="ss-icon-font notranslate" translate="no">insertImage ImageFfefe</span><strong>image icon</strong>. You can also drag and drop image files to the editor to add them to a post. In the right panel, add an image:&nbsp; <ul> <li id="insert-image">To select an existing image from your file picker, in the right panel, click the <strong>image</strong>.</li> <li>To upload a new image from your device, at the bottom, click <strong>Upload</strong>.</li> <li>To use Breeze to generate an image, click Generate with AI. Learn more about <a href="/blog/generate-images-using-ai-assistants#generate-images-in-social-posts" rel="noopener">using Breeze, HubSpot's AI to generate images</a> for your content.&nbsp;</li> <li>To add an image from a URL, click <strong>More </strong>and select <strong>Add from URL</strong>.&nbsp;</li> <li>To create and add an image with Adobe Express, click <span style="font-weight: bold;">More </span>and select<span style="font-weight: bold;"> Design with Adobe Express</span>. Learn more about <a href="/files/add-adobe-express-designs-to-your-hubspot-content" rel="noopener">adding Adobe Express designs to your content</a>.</li> <li>To create and add an image with Canva, click <span style="font-weight: bold;">More </span>and select <span style="font-weight: bold;">Design with Canva</span>. Learn more about <a href="/files/add-canva-designs-to-your-hubspot-content" rel="noopener">adding Canva designs to your content</a>.</li> </ul> </li> </ul> <ul> <li>To crop or resize your image, in the left panel, hover over the image and click the<strong>&nbsp;</strong><span class="ss-icon-font notranslate" translate="no">edit </span><strong>pencil icon</strong>. Learn more about <a href="/website-pages/edit-an-image" rel="noopener">editing images in HubSpot</a>.&nbsp;</li> </ul> <p class="alert"><span style="font-weight: bold;">Please note:</span>&nbsp;alt text <span style="text-decoration: underline;">cannot</span> be added to images on Instagram posts.</p> <br> <h3>Add a video to your social post</h3> <p>When adding a video to your social post, it is recommended that each video is <span style="text-decoration: underline;">less than 1 minute</span> in length. Adding a longer video may result in upload errors.&nbsp;You can use the following video formats:</p> <ul> <li>mp4</li> <li>mov</li> <li>mpeg4</li> <li>m4v</li> </ul> <p>To add a video to your social post:&nbsp;</p> <ul> <li>In the <em>Add Media </em>section, click the <span class="ss-icon-font notranslate" translate="no">insertVideo </span><strong>video </strong><strong>icon</strong>.&nbsp;</li> <li>To select an existing video from your file manager, in the right panel, click the <strong>video</strong>.</li> <li>To upload a new video from your device, in the bottom left of the panel, click <strong>Upload videos</strong>.&nbsp;</li> <li>To use a custom thumbnail with your video, <a href="/files/organize-edit-and-delete-files" rel="noopener">update the thumbnail in your file's details</a>. Custom thumbnails do not apply to Instagram posts or reels. To use a custom thumbnail in your Instagram feed, edit the cover image directly on Instagram instead.&nbsp;</li> <li>Alternatively, you can also drag and drop a <strong>video file </strong>directly to the editor to add it to a post.&nbsp;</li> </ul> <p class="alert"><strong>Please note: </strong>While it is <span style="text-decoration: underline;">not possible</span> to publish Instagram IGTV videos from HubSpot, analytics such as likes and impressions from externally published videos will still display. These analytics will also reflect in&nbsp;<a href="https://knowledge.hubspot.com/social/analyze-social-reports" rel="noopener">the social reports</a>.&nbsp;</p> <h3>Manage your post publishing settings</h3> You can choose to publish your social posts immediately or schedule the posts for a specific time in the future. You can also assign the post to a marketing campaign.&nbsp; <br> <ul> <li>In the <span style="font-style: italic;">Publishing options</span> section, set up your publishing time:&nbsp; <ul> <li><strong>Publish now: </strong>publish the social post immediately.&nbsp;</li> <li><span style="font-weight: bold;">Schedule for later: </span>select a specific <strong>date </strong>and <strong>time </strong>to publish the social post. You can also select a <strong>default time </strong>from your <a href="/social/create-a-custom-social-publishing-schedule" rel="noopener">social publishing schedule</a>.&nbsp;</li> </ul> </li> <li>In the A<i>dd to campaign</i> section, you can associate your post with a campaign:</li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li>To associate your post with an existing campaign, click the <strong>Campaign</strong> dropdown menu and select a <strong>campaign</strong>.</li> <li>To associate your post with a new campaign, click the <strong>Campaign</strong> dropdown menu and click <span style="font-weight: bold;">Create campaign</span>. Then, continue <a href="/campaigns/create-campaigns" rel="noopener">setting up your campaign</a>.&nbsp;</li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li>If you've never created a campaign before, click <strong>Create a campaign</strong>. Then, continue <a href="/campaigns/create-campaigns" rel="noopener">setting up your campaign</a>.&nbsp;</li> </ul> </li> </ul> <ul> <li>If you're posting to Facebook, you can specify an audience for your post. Under the <em>Create your posts</em> section, click the <strong>Facebook </strong><span style="font-weight: bold;">social icon</span>. In the <em>Choose who can see your post </em>section, select an audience:<br> <ul> <li><strong>Public audience:</strong> the post will be displayed to everyone who can view your account or page.</li> <li><strong>Custom audience:</strong> the post will be displayed only to the specified audience.&nbsp;<br> <ul> <li><strong>Location: </strong>click the <strong>location</strong> dropdown menu and select a <strong>country</strong>. The post will display to visitors from these locations. You can select a maximum of 5 locations.&nbsp;</li> <li><strong>Language:</strong> click the <strong>language </strong>dropdown menu and select a <strong>language</strong>. The post will display to visitors who use these languages. You can select a maximum of 5 languages. If you don't need a specified language, this option can also be left blank.&nbsp;</li> </ul> </li> </ul> </li> <li>If you're posting to LinkedIn, you can also specify an audience for your post. Under the <em>Create your posts</em> section, click the <strong>LinkedIn </strong><span style="font-weight: bold;">social icon</span>. In the <em>Choose who can see your post </em>section, select an audience:</li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li><span style="font-weight: bold;">Anyone: </span>the post will appear for all LinkedIn users following, exploring, or reviewing your account or page.&nbsp;</li> <li><strong>Target audience: </strong>the post will only appear for the specified audiences. You can target audiences based on language, job function, location, university, seniority, company size, and industry.&nbsp; <ul> <li>To use this feature, you must have more than <span style="text-decoration: underline;">300</span> followers. If not, the option to use targeted audiences will be locked.&nbsp;</li> <li>If you have multiple options in a single specifications type, each option will be combined with OR logic. For example, <em>Entry </em>and <em>Senior </em>employees for the <em>Seniority </em>field, both entry-level and senior-level employees will be included in your audience.&nbsp;</li> </ul> </li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li>If you have multiple specifications types, each specification type will be combined with each option with AND logic. For example, if you select <em>English </em>audiences for <em>Language</em>, and <em>Entry </em>and <em>Senior </em>employees for <em>Seniority</em>, only english entry-level employees and english senior-level employees will be included in your audience.&nbsp;</li> </ul> </li> </ul> </li> </ul> <h3>Edit the social post for specific accounts</h3> <p>By default, the same content is duplicated across all selected accounts in the editor. After a post has been edited for a specific social account, any edits made to the post <span style="text-decoration: underline;">will not</span> apply to posts from other social accounts. Similarly, any edits applied to the <em>Draft</em> tab will not affect the customized post.&nbsp;</p> <p>&nbsp;To edit the content for a specific social account:</p> <ul> <li>Under the <em>Create your posts</em> section, click the corresponding <span style="font-weight: bold;">social icon</span>.&nbsp;</li> <li>To delete the post, click the <span class="ss-icon-font notranslate" translate="no">delete </span><strong>trash icon </strong>next to the social account name.&nbsp;</li> <li>To duplicate the post, click the <span class="ss-icon-font notranslate" translate="no">add </span><strong>plus icon </strong>next to the social account name.&nbsp;</li> <li>To edit the post, click the <strong>social account name</strong>. The post editor will be displayed for the selected social account.&nbsp;<br><br></li> </ul> <h2>Review your social post</h2> <p>After setting up your social posts, you can review the posts and post display across your selected social networks.&nbsp;</p> <ul> <li>At the top, click the <strong>Review </strong>tab.</li> <li>To view your created posts in list format: <ul> <li>In the top left, click <strong>List</strong>. A list of the created posts with details will be displayed, sorted by social network.&nbsp;</li> <li>To filter your posts by social network, in the top left, click the <strong>All networks</strong> dropdown menu. Then, select a social network.&nbsp;</li> </ul> </li> </ul> <p><br><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=528&amp;height=713&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png" loading="lazy" width="528" height="713" style="width: 528px; height: auto; max-width: 100%;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=264&amp;height=357&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png 264w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=528&amp;height=713&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png 528w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=792&amp;height=1070&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png 792w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=1056&amp;height=1426&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png 1056w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=1320&amp;height=1783&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png 1320w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-12-34-2331-PM.png?width=1584&amp;height=2139&amp;name=image-png-Sep-20-2024-01-12-34-2331-PM.png 1584w" sizes="(max-width: 528px) 100vw, 528px">&nbsp;</p> <ul> <li>&nbsp;To view your created posts in preview format: <ul> <li>In the top left, click <strong>Preview</strong>.&nbsp;</li> <li>Click the <strong>social network</strong> that you want to preview your posts. Previews for the selected social network will be displayed.&nbsp;</li> </ul> </li> <li>Once you've created your post, in the top right, click <strong>Schedule Post </strong>to schedule or publish your post.&nbsp;<br><br></li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=388&amp;height=378&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png" loading="lazy" width="388" height="378" style="width: 388px; height: auto; max-width: 100%;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=194&amp;height=189&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png 194w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=388&amp;height=378&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png 388w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=582&amp;height=567&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png 582w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=776&amp;height=756&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png 776w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=970&amp;height=945&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png 970w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Sep-20-2024-01-13-10-8671-PM.png?width=1164&amp;height=1134&amp;name=image-png-Sep-20-2024-01-13-10-8671-PM.png 1164w" sizes="(max-width: 388px) 100vw, 388px"></p></span> <div class="blog-post-topic-wrapper" style="display: none;"> <span class="tag-name">Social</span> </div> <span id="hs_cos_wrapper_Optional_Bottom_of_post_CTA" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_lightbox" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><!-- module html --> <div id="kb-lightbox" class="kb-lightbox cl-modal -light" role="dialog" aria-modal="true" aria-label="dialog with carousel of images"> <div class="cl-lightbox cl-modal-backdrop" data-cl-modal="close"> <div class="cl-lightbox-content-container"> <button class="cl-round-button cl-lightbox-close" data-cl-modal="close" aria-label="close dialog"> <svg class="cl-icon" aria-hidden="true"> <use href="#close" /> </svg> </button> <div class="cl-lightbox-content -image"> <div class="cl-loading -regular -secondaryDark"> <svg class="cl-loading-svg" viewbox="0 0 50 50" aria-hidden="true"> <circle cx="25" cy="25" r="22.5" fill="none" stroke-width="5"></circle> <circle cx="25" cy="25" r="22.5" fill="none" stroke-width="5" class="cl-loading-animated"></circle> </svg> </div> <img id="image-lightbox" alt="" src=""> </div> </div> <div> </div></div> </div></div></article> <div id="hs_cos_wrapper_module_15971280583729" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section id="page-feedback" class="page-feedback"> <form id="page-feedback__form"> <fieldset id="page-feedback__sentiment" class="page-feedback__form-field"> <legend>Was this article helpful?</legend> <input type="radio" name="kb_was_this_page_helpful" id="helpful" value="Yes" required><label for="helpful">Yes</label> <input type="radio" name="kb_was_this_page_helpful" id="unhelpful" value="No" required><label for="unhelpful">No</label> </fieldset> <div id="page-feedback__reveal" hidden> <fieldset id="page-feedback__main-issue" hidden class="page-feedback__form-field radio-input radio-input--inline"> <legend>Thanks for letting us know. 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