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href="https://www.furnituretoday.com/advertising-and-marketing-tips/3-strategies-to-maximize-roi-with-b2b-content-marketing/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Bridgetower Media&utm_term=October2024&utm_content=3-strategies-to"><img width="273" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-273x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-273x150.png 273w, https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-300x165.png 300w, https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-227x125.png 227w, https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-120x66.png 120w, https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-182x100.png 182w, https://www.furnituretoday.com/wp-content/uploads/2024/10/ContentMarketing-Digital-WATCH-600x2151-1.png 391w" sizes="(max-width: 273px) 100vw, 273px" /></a> </div> <div class='content-section'> <p class="tag-list"> <script>var postSlot0, postSlot1, postSlot2, postSlot3, postSlot4, postSlot5, postSlot6, postSlot7; googletag.cmd.push(function() { var postSlot0 = googletag.defineSlot("13051489/furnituretoday", [1, 1], "div-gpt-ad-category_desktop-9997770808178-0").addService(googletag.pubads()).setTargeting("SCmodule",321850); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> </p> <div id="div-gpt-ad-category_desktop-9997770808178-0" align="center"></div> <a href="https://www.furnituretoday.com/company/bridgetower-media/" class="btn-sponsored">Sponsored</a> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/3-strategies-to-maximize-roi-with-b2b-content-marketing/?utm_source=FTSite&utm_medium=SponConModule&utm_campaign=Bridgetower Media&utm_term=October2024&utm_content=3-strategies-to">3 Strategies to Maximize ROI With B2B Content Marketing</a></h2> <p class="article-content desktop-show"> With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers today are no longer swayed by the hard sell—they seek value, insights, and solutions that address their needs. So, how can your business craft a content strategy that not only reaches your target a[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/googles-updates-mean-nothing-first-party-data-is-still-everything/"><img width="268" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-268x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-268x150.jpg 268w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-300x168.jpg 300w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-768x429.jpg 768w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-354x200.jpg 354w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-295x165.jpg 295w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-408x228.jpg 408w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-224x125.jpg 224w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-120x67.jpg 120w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1-179x100.jpg 179w, https://www.furnituretoday.com/wp-content/uploads/2024/07/FirstPartyData-850x475-1.jpg 850w" sizes="(max-width: 268px) 100vw, 268px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/googles-updates-mean-nothing-first-party-data-is-still-everything/">Google’s Updates Mean Nothing, First-Party Data Is Still Everything</a></h2> <p class="article-content desktop-show"> In the ever-evolving world of digital marketing, Google has once again adjusted its stance on third-party cookies. Although third-party cookies will still be available in Chrome next year, significant changes are on the horizon regarding tracking based on user-selected preferences. While this announcement might seem to offer relief to those in digital advertising, it is likely to be short-lived. T[...] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/how-to-build-a-marketing-budget-that-allows-for-flexibility/"><img loading="lazy" width="276" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-276x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-276x150.png 276w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-300x163.png 300w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-768x417.png 768w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-304x165.png 304w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-408x221.png 408w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-230x125.png 230w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-120x65.png 120w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1-184x100.png 184w, https://www.furnituretoday.com/wp-content/uploads/2024/06/Flexible-Marketing-Budget-875x475-1.png 875w" sizes="(max-width: 276px) 100vw, 276px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/how-to-build-a-marketing-budget-that-allows-for-flexibility/">How to Build a Marketing Budget That Allows for Flexibility</a></h2> <p class="article-content desktop-show"> In today’s competitive environment, effective marketing is crucial for growth. Companies face the challenge of doing more with less and often must adapt to their business' needs if goals are not met. Developing a flexible marketing budget is essential for ensuring your objectives are met by the end of the year. Here are ten strategies to help you plan and make the most of your resources: </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/how-on-site-display-advertising-can-help-you-advertise-to-furniture-manufacturers/"><img loading="lazy" width="286" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-286x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-286x150.jpg 286w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-300x158.jpg 300w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-768x403.jpg 768w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-314x165.jpg 314w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-408x214.jpg 408w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-238x125.jpg 238w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-120x63.jpg 120w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2-190x100.jpg 190w, https://www.furnituretoday.com/wp-content/uploads/2024/04/displayads2.jpg 800w" sizes="(max-width: 286px) 100vw, 286px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/how-on-site-display-advertising-can-help-you-advertise-to-furniture-manufacturers/">How On-Site Display Advertising Can Help You Advertise to Furniture Manufacturers</a></h2> <p class="article-content desktop-show"> When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising is a form of online advertising that uses visual elements such as images, videos, and graphics to deliver your message to your target audience. </p> </div> </div> </div>  <div id="dfp-ad-widget-56" class="extendedwopts-md-center widget dfp-ad-widget-class"> <div id="div-gpt-ad-category_inline_ad_300x250a" class="div-gpt-ad-category_inline_ad_300x250a category_inline_ad_300x250a dfp_ad_pos"> <script type='text/javascript'> googletag.cmd.push(function () { googletag.display('div-gpt-ad-category_inline_ad_300x250a'); googletag.pubads().collapseEmptyDivs(true); }); </script> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/unlocking-the-potential-of-multi-channel-advertising-amplify-your-impact-and-engage-your-target-audience-effectively/"><img loading="lazy" width="280" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-280x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-280x150.jpg 280w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-300x161.jpg 300w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-768x412.jpg 768w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-308x165.jpg 308w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-408x219.jpg 408w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-233x125.jpg 233w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-120x64.jpg 120w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic-187x100.jpg 187w, https://www.furnituretoday.com/wp-content/uploads/2024/04/BTM-Multi-Channel-graphic.jpg 875w" sizes="(max-width: 280px) 100vw, 280px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/unlocking-the-potential-of-multi-channel-advertising-amplify-your-impact-and-engage-your-target-audience-effectively/">Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target Audience Effectively</a></h2> <p class="article-content desktop-show"> Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. The goal of multi-channel advertising is to engage with your target prospects & customers (your audience) across various touchpoints. </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/embracing-change-advertising-in-the-post-third-party-cookie-era/"><img width="270" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-270x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-270x150.png 270w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-300x167.png 300w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-1024x569.png 1024w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-768x427.png 768w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-1536x853.png 1536w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-297x165.png 297w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-408x227.png 408w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-225x125.png 225w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-120x67.png 120w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-900x500.png 900w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google-180x100.png 180w, https://www.furnituretoday.com/wp-content/uploads/2024/01/Third-party-data-and-google.png 1800w" sizes="(max-width: 270px) 100vw, 270px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/embracing-change-advertising-in-the-post-third-party-cookie-era/">Embracing Change: Advertising in the Post-Third-Party Cookie Era</a></h2> <p class="article-content desktop-show"> In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of market share, is following in the footsteps of Apple’s Safari and Firefox. This move marks the official end of third-party […] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/omnichannel-marketing-guide/"><img width="193" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-193x150.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-193x150.png 193w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-300x233.png 300w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-212x165.png 212w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-341x265.png 341w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-161x125.png 161w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-120x93.png 120w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide-129x100.png 129w, https://www.furnituretoday.com/wp-content/uploads/2021/08/OmniChannel-Marketing-Guide.png 564w" sizes="(max-width: 193px) 100vw, 193px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/omnichannel-marketing-guide/">Why It’s Important to Market During Economic Uncertainty: A Complimentary Guide</a></h2> <p class="article-content desktop-show"> During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for businesses to become more productive, more innovative, […] </p> </div> </div> </div>  <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://www.furnituretoday.com/advertising-and-marketing-tips/the-modern-day-marketing-checklist/"><img width="225" height="150" src="https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-225x150.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-225x150.jpg 225w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-300x200.jpg 300w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-768x512.jpg 768w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-247x165.jpg 247w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-397x265.jpg 397w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-187x125.jpg 187w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-120x80.jpg 120w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-900x600.jpg 900w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948-150x100.jpg 150w, https://www.furnituretoday.com/wp-content/uploads/2023/09/die-science-the-essential-tooling-checklist-1619506948.jpg 1000w" sizes="(max-width: 225px) 100vw, 225px" /></a> </div> <div class='content-section'> <span> </span> <h2><a href="https://www.furnituretoday.com/advertising-and-marketing-tips/the-modern-day-marketing-checklist/">The Modern-Day Marketing Checklist</a></h2> <p class="article-content desktop-show"> The Modern-Day Marketing Checklist: Key Considerations for B2B Companies in 2023 In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, B2B companies can amplify their brand presence and engage potential clients on multiple fronts. 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