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class="wp-block-spacer"></div> <h1 style="font-size:clamp(21.536px, 1.346rem + ((1vw - 3.2px) * 1.141), 35px);" class="has-link-color wp-elements-9f65768d32c9cc009fb954dc48149671 wp-block-post-title has-text-color has-custom-bfd-color">SEO vs SEM: Choosing the Right Strategy for Your Hospitality Business</h1> <div class="wp-block-columns has-custom-bfd-color has-text-color has-link-color wp-elements-b895f02789a09a815ae994640840c451 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column has-custom-bfd-color has-text-color has-link-color wp-elements-75d11ebae6ec628be784b13f300455bf is-layout-flow wp-block-column-is-layout-flow"><div style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.085), 15px);font-style:normal;font-weight:300;" class="has-link-color wp-elements-02140f1ebc70cc8ad3a2bd83bec87e82 wp-block-post-date has-text-color has-custom-bfd-color"><time datetime="2025-02-03T05:29:36+07:00">February 3, 2025</time></div></div> </div> <div style="height:29px" aria-hidden="true" class="wp-block-spacer"></div> <figure class="wp-block-post-featured-image"><img width="1200" height="629" src="https://bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="seo vs sem hospitality" style="object-fit:cover;" decoding="async" srcset="https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?w=1200&ssl=1 1200w, https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?resize=300%2C157&ssl=1 300w, https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?resize=1024%2C537&ssl=1 1024w, https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?resize=768%2C403&ssl=1 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-attachment-id="4425" data-permalink="https://bfound-digital.com/seo-vs-sem-for-hospitality/seo-vs-sem-hospitality/" data-orig-file="https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?fit=1200%2C629&ssl=1" data-orig-size="1200,629" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="seo vs sem hospitality" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?fit=300%2C157&ssl=1" data-large-file="https://i0.wp.com/bfound-digital.com/wp-content/uploads/2025/02/seo-vs-sem-hospitality.webp?fit=1024%2C537&ssl=1" /></figure> <div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div> <div style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.424), 19px);font-style:normal;font-weight:300;" class="entry-content wp-elements-e41d0d74795346cfc40bc6e613271a6e wp-block-post-content has-text-color has-custom-bfd-color is-layout-flow wp-block-post-content-is-layout-flow"><p>In the highly competitive hospitality industry, standing out online is essential. Whether you run a boutique hotel, a luxury resort, or a charming bed-and-breakfast, your digital marketing strategy will significantly impact your ability to attract and convert guests. Two key components of any successful strategy are Search Engine Optimization and Search Engine Marketing. But what are they, and which one is right for your business?<br /> Let’s break it down.</p><div id="ez-toc-container" class="ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title" style="cursor:inherit">Table of Contents</p> <span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" aria-label="Toggle Table of Content"><span class="ez-toc-js-icon-con"><span class=""><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #999;color:#999" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #999;color:#999" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></span></a></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#What_Is_Search_Engine_Optimization" title="What Is Search Engine Optimization?">What Is Search Engine Optimization?</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-2" href="#Benefits_of_SEO_for_Hotel_and_Hospitality_Businesses" title="Benefits of SEO for Hotel and Hospitality Businesses">Benefits of SEO for Hotel and Hospitality Businesses</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-3" href="#Common_Search_Engine_Optimization_Strategies" title="Common Search Engine Optimization Strategies">Common Search Engine Optimization Strategies</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#What_Is_Search_Engine_Marketing" title="What Is Search Engine Marketing?">What Is Search Engine Marketing?</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-5" href="#Benefits_of_Google_Ads_for_Hotel_or_Hospitality_Businesses" title="Benefits of Google Ads for Hotel or Hospitality Businesses">Benefits of Google Ads for Hotel or Hospitality Businesses</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-6" href="#Common_Strategies_for_Paid_Search_Campaigns" title="Common Strategies for Paid Search Campaigns">Common Strategies for Paid Search Campaigns</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#Setting_Realistic_Expectations_Organic_vs_Paid_Search" title="Setting Realistic Expectations: Organic vs Paid Search">Setting Realistic Expectations: Organic vs Paid Search</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-8" href="#Organic_Search_Results" title="Organic Search Results">Organic Search Results</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-9" href="#Paid_Search_Results" title="Paid Search Results">Paid Search Results</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#SEO_vs_SEM_Which_Is_Better_for_Your_Business" title="SEO vs SEM: Which Is Better for Your Business?">SEO vs SEM: Which Is Better for Your Business?</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-11" href="#When_to_Focus_on_Organic_Search" title="When to Focus on Organic Search?">When to Focus on Organic Search?</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-12" href="#When_to_Focus_on_Paid_Campaigns" title="When to Focus on Paid Campaigns?">When to Focus on Paid Campaigns?</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-13" href="#Understanding_the_Difference_Between_Organic_and_Paid_Search" title="Understanding the Difference Between Organic and Paid Search">Understanding the Difference Between Organic and Paid Search</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-14" href="#When_to_Use_Both_Organic_and_Paid_Strategies" title="When to Use Both Organic and Paid Strategies">When to Use Both Organic and Paid Strategies</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-15" href="#Tailored_Recommendations_for_Hospitality_Businesses" title="Tailored Recommendations for Hospitality Businesses">Tailored Recommendations for Hospitality Businesses</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-16" href="#Final_Thoughts" title="Final Thoughts">Final Thoughts</a></li></ul></nav></div> <h2><span id="more-4238"></span>What Is Search Engine Optimization?</h2> <p>Search Engine Optimization (SEO) focuses on <strong>improving your website’s organic (unpaid) visibility on search engines</strong> like Google. By optimizing various elements of your website, such as content, keywords, and technical structure, you can rank higher in search engine results pages (SERPs).</p> <h3><span class="ez-toc-section" id="Benefits_of_SEO_for_Hotel_and_Hospitality_Businesses"></span>Benefits of <a href="https://bfound-digital.com/seo-service/">SEO for Hotel</a> and Hospitality Businesses<span class="ez-toc-section-end"></span></h3> <ul> <li><strong>Cost-effective:</strong> Once optimized, your website can generate ongoing traffic without continuous investment.</li> <li><strong>Long-term results:</strong> This approach provides sustainable visibility that builds over time.</li> <li><strong>Credibility:</strong> Users often trust organic results more than paid ads, making this strategy a great tool for building authority.</li> <li><strong>Localized impact:</strong> For hospitality businesses, local efforts can help attract travelers searching for accommodations in your area.</li> </ul> <h3><span class="ez-toc-section" id="Common_Search_Engine_Optimization_Strategies"></span>Common Search Engine Optimization Strategies<span class="ez-toc-section-end"></span></h3> <ul> <li>Keyword research and integration (e.g., luxury hotel in Bangkok or pet-friendly resorts).</li> <li>Optimizing meta titles, descriptions, and headers.</li> <li>Improving website speed and mobile responsiveness.</li> <li>Claiming and optimizing your Google My Business listing.</li> </ul> <h2><span class="ez-toc-section" id="What_Is_Search_Engine_Marketing"></span>What Is Search Engine Marketing?<span class="ez-toc-section-end"></span></h2> <p>Search Engine Marketing (SEM) <strong>involves paid advertising on search engines</strong>, most commonly through platforms like Google Ads. With this approach, your ads appear at the top of SERPs, marked as “sponsored” or “ad.”</p> <h3><span class="ez-toc-section" id="Benefits_of_Google_Ads_for_Hotel_or_Hospitality_Businesses"></span>Benefits of <a href="https://bfound-digital.com/google-ads/">Google Ads for Hotel</a> or Hospitality Businesses<span class="ez-toc-section-end"></span></h3> <ul> <li><strong>Immediate results:</strong> Unlike organic efforts, paid campaigns can drive traffic as soon as your campaign is live.</li> <li><strong>Highly targeted:</strong> You can focus on specific audiences based on location, demographics, interests, and search behavior.</li> <li><strong>Flexible budgeting:</strong> Set daily budgets and control your ad spend to suit your needs.</li> <li><strong>Promotions and offers:</strong> This is a great way to highlight limited-time offers or seasonal discounts.</li> </ul> <h3><span class="ez-toc-section" id="Common_Strategies_for_Paid_Search_Campaigns"></span>Common Strategies for Paid Search Campaigns<span class="ez-toc-section-end"></span></h3> <ul> <li>Bidding on keywords like last-minute hotel deals or all-inclusive resort in Phuket.</li> <li>Creating highly targeted ad campaigns for specific demographics or locations.</li> <li>Re-engaging visitors through <a href="https://bfound-digital.com/marketing/hotel-retargeting-ads/">hotel retargeting ads</a> targeted at individuals who have already interacted with your website.</li> </ul> <h2><span class="ez-toc-section" id="Setting_Realistic_Expectations_Organic_vs_Paid_Search"></span>Setting Realistic Expectations: Organic vs Paid Search<span class="ez-toc-section-end"></span></h2> <h3><span class="ez-toc-section" id="Organic_Search_Results"></span>Organic Search Results<span class="ez-toc-section-end"></span></h3> <p>While an organic search strategy is <strong>cost-effective in the long run</strong>, it requires an initial investment of time and resources. Limited budgets might mean fewer pages on your website and less extensive content, which can reduce the impact of your efforts. Additionally, <strong>rankings take time to build, so results might not be immediate</strong>. However, even with a smaller site, focusing on high-quality, optimized content can still drive meaningful results over time.</p> <h3><span class="ez-toc-section" id="Paid_Search_Results"></span>Paid Search Results<span class="ez-toc-section-end"></span></h3> <p>While paid campaigns<strong> deliver immediate results</strong>, businesses with smaller budgets may face limitations such as reduced ad visibility, shorter campaign durations, or less flexibility to compete on highly competitive keywords. For instance, high cost-per-click (CPC) rates in popular hospitality markets can quickly exhaust a limited budget. However, strategic planning can help you maximize your ad spend:</p> <ul> <li>Focus on long-tail keywords that are less competitive but highly specific (e.g., luxury honeymoon suites in Chiang Mai).</li> <li>Use geo-targeting to narrow your audience to locations with the highest booking potential.</li> <li>Schedule ads during peak booking periods to ensure maximum visibility when customers are actively searching.</li> <li>Leverage retargeting campaigns to re-engage visitors who showed interest in your services.</li> </ul> <p>By tailoring your paid advertising strategy to your budget, you can still achieve meaningful results even with limited resources.</p> <h2><span class="ez-toc-section" id="SEO_vs_SEM_Which_Is_Better_for_Your_Business"></span>SEO vs SEM: Which Is Better for Your Business?<span class="ez-toc-section-end"></span></h2> <p>The decision between organic and paid search strategies depends on your business goals, timeline, and budget. Here’s how to determine the best fit for your hospitality business:</p> <h3><span class="ez-toc-section" id="When_to_Focus_on_Organic_Search"></span>When to Focus on Organic Search?<span class="ez-toc-section-end"></span></h3> <ul> <li><strong>You Want Sustainable Results:</strong> If you’re looking to build long-term visibility, focusing on your website’s organic presence is the way to go. For instance, optimizing your website with local keywords like luxury resort in Phuket will help you rank naturally and attract consistent traffic.</li> <li><strong>Your Budget Is Limited:</strong> This approach requires an initial investment, but once your website ranks well, the traffic is essentially free. However, with smaller budgets and fewer pages, it’s important to set realistic expectations. A streamlined website may limit your ability to cover all relevant keywords and topics, but even with these constraints, strategic optimization can still yield valuable results.</li> <li><strong>You’re Building Credibility:</strong> Organic search results often hold more trust with users. If your goal is to become a trusted name in your area, this method is key.</li> </ul> <h3><span class="ez-toc-section" id="When_to_Focus_on_Paid_Campaigns"></span>When to Focus on Paid Campaigns?<span class="ez-toc-section-end"></span></h3> <ul> <li><strong>You Need Immediate Results:</strong> Paid advertising is ideal for situations like launching a new property or running a seasonal promotion. For example, an ad targeting last-minute hotel deals can drive instant bookings.</li> <li><strong>Your Focus Is Short-Term Goals:</strong> If your main priority is to fill rooms quickly or promote a special package, paid search campaigns bring an immediate impact that is unmatched.</li> <li><strong>Your Budget Is Limited:</strong> Even with a smaller budget, paid campaigns can drive results if you focus on strategic efforts. Using long-tail keywords, geo-targeting, and scheduling ads for peak times ensures that every dollar spent works harder.</li> </ul> <h2><span class="ez-toc-section" id="Understanding_the_Difference_Between_Organic_and_Paid_Search"></span>Understanding the Difference Between Organic and Paid Search<span class="ez-toc-section-end"></span></h2> <p>Both strategies have their strengths and weaknesses. <strong>Organic methods focus on building long-term visibility and credibility</strong>, while <strong>paid campaigns are best for achieving quick wins</strong>. Knowing the SEO vs SEM difference can help you align your strategy with your specific business objectives.</p> <h3><span class="ez-toc-section" id="When_to_Use_Both_Organic_and_Paid_Strategies"></span>When to Use Both Organic and Paid Strategies<span class="ez-toc-section-end"></span></h3> <p>In many cases, a combination of both approaches works best. For example:</p> <ul> <li>Use paid campaigns to drive immediate traffic and bookings while waiting for your organic efforts to bear fruit.</li> <li>Analyze your campaigns to discover high-performing keywords and integrate them into your website’s content strategy.</li> <li>Leverage organic methods for long-term growth while using paid efforts for seasonal promotions or specific campaigns.</li> </ul> <h2><span class="ez-toc-section" id="Tailored_Recommendations_for_Hospitality_Businesses"></span>Tailored Recommendations for Hospitality Businesses<span class="ez-toc-section-end"></span></h2> <ul> <li><strong>New Businesses:</strong> Start with paid advertising for immediate visibility and bookings while investing in organic methods for long-term growth.</li> <li><strong>Established Businesses with Low Online Presence:</strong> Focus on improving your website’s organic visibility and supplement with paid campaigns for targeted efforts.</li> <li><strong><a href="https://bfound-digital.com/marketing/what-seasonal-marketing-ideas-to-boost-bookings/">Seasonal Promotions</a>:</strong> Use paid advertising to highlight time-sensitive deals and events.</li> <li><strong>Highly Competitive Markets:</strong> Combine both strategies to maintain a consistent presence and stay ahead of competitors.</li> <li><strong>Limited Budget:</strong> Begin with organic efforts for sustainable traffic and allocate smaller budgets to paid campaigns during peak booking periods.</li> </ul> <h2><span class="ez-toc-section" id="Final_Thoughts"></span>Final Thoughts<span class="ez-toc-section-end"></span></h2> <p>Both organic and paid strategies are essential tools for boosting your online presence and attracting more guests. The right choice depends on your specific business needs and goals. For <strong>smaller hospitality websites, paid campaigns can deliver immediate results while you build out your organic strategy.</strong> For larger or more established businesses, a well-rounded organic approach provides sustainable growth, especially when paired with targeted paid campaigns. Understanding the SEO vs SEM landscape and how these methods complement each other is key to crafting an effective marketing strategy.</p> <p>If you’re unsure where to start, BFound Digital can help. We specialize in creating tailored <a href="https://bfound-digital.com/">digital marketing</a> strategies for the hospitality industry, combining organic and paid search methods to maximize your online visibility and drive bookings. Let’s collaborate to help your business thrive.</p> </div> <div style="height:52px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-custom-bfd-color has-text-color has-link-color wp-elements-7a113422801978d0bb5913bdbc7c4729" style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.085), 15px);">Share this article</p> <ul class="wp-block-jetpack-sharing-buttons has-normal-icon-size jetpack-sharing-buttons__services-list is-layout-flex wp-block-jetpack-sharing-buttons-is-layout-flex" id="jetpack-sharing-serivces-list"><li class="jetpack-sharing-button__list-item"><a href="https://bfound-digital.com/seo-vs-sem-for-hospitality/?share=facebook&nb=1" target="_blank" rel="nofollow noopener noreferrer" class="jetpack-sharing-button__button style-icon-text share-facebook" style="color:#32a3ee;" data-service="facebook" data-shared="sharing-facebook-4238" aria-label="Share on Facebook"><svg class="social-logo social-logo-facebook" height="24" width="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><g><path d="M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z"/></g></svg><span class="jetpack-sharing-button__service-label" aria-hidden="true">Facebook</span></a></li> <li class="jetpack-sharing-button__list-item"><a href="https://bfound-digital.com/seo-vs-sem-for-hospitality/?share=linkedin&nb=1" target="_blank" rel="nofollow noopener noreferrer" class="jetpack-sharing-button__button style-icon-text share-linkedin" style="color:#32a3ee;" data-service="linkedin" data-shared="sharing-linkedin-4238" aria-label="Share on LinkedIn"><svg class="social-logo social-logo-linkedin" height="24" width="24" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><g><path d="M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.278-1.387-2.278-1.389 0-1.601 1.086-1.601 2.206v4.249h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z"/></g></svg><span class="jetpack-sharing-button__service-label" aria-hidden="true">LinkedIn</span></a></li> <li class="jetpack-sharing-button__list-item"><a href="https://bfound-digital.com/seo-vs-sem-for-hospitality/?share=x&nb=1" target="_blank" rel="nofollow noopener noreferrer" class="jetpack-sharing-button__button style-icon-text share-x" style="color:#32a3ee;" data-service="x" data-shared="sharing-x-4238" aria-label="Share on X"><svg class="social-logo social-logo-x" height="24" width="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g><path d="M13.982 10.622L20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378zm-2.128 2.474l-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787z"/></g></svg><span class="jetpack-sharing-button__service-label" aria-hidden="true">X</span></a></li></ul> <div style="height:23px" aria-hidden="true" class="wp-block-spacer"></div> <div style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.339), 18px);font-style:normal;font-weight:300;" class="wp-block-post-author"><div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/d5ad708d90d55eae54c6d183f049827e?s=48&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/d5ad708d90d55eae54c6d183f049827e?s=96&d=identicon&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' decoding='async'/></div><div class="wp-block-post-author__content"><p class="wp-block-post-author__name">Benjamin</p></div></div> <div style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.085), 15px);font-style:normal;font-weight:300;" class="wp-elements-487ce15aa8a74236ad3dec10733aa3b8 wp-block-post-author-biography has-text-color has-custom-bfd-color">I’m Benjamin, the founder of BFound Digital, a digital marketing agency dedicated to helping hospitality brands stand out online. With years of experience in crafting effective marketing strategies, I focus on providing practical insights into social media, advertising, web development, and SEO. Through my blog, I share tips and strategies to help hotels, restaurants, and boutique brands enhance their digital presence and connect with their audience.</div></div> <div class="wp-block-column is-vertically-aligned-top has-black-color has-text-color has-link-color wp-elements-92203c4a123c3be4b23d0e0c97402cdd has-global-padding is-layout-constrained wp-container-core-column-is-layout-6 wp-block-column-is-layout-constrained" style="border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:20%"> <div style="height:88px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading has-text-align-left has-custom-bfd-color has-text-color has-link-color wp-elements-75447444835736e1483184cc9a0fe4d6" id="about-us" style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.624), 22px);">About us</h2> <div style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.254), 17px);font-style:normal;font-weight:700;" class="has-link-color wp-elements-0b6685d3f1ba14c65b9215bfe3d66bfc wp-block-post-author has-text-color has-custom-bfd-color"><div class="wp-block-post-author__avatar"><img alt='' src='https://secure.gravatar.com/avatar/d5ad708d90d55eae54c6d183f049827e?s=48&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/d5ad708d90d55eae54c6d183f049827e?s=96&d=identicon&r=g 2x' class='avatar avatar-48 photo' height='48' width='48' loading='lazy' decoding='async'/></div><div class="wp-block-post-author__content"><p class="wp-block-post-author__name">Benjamin</p></div></div> <div style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.085), 15px);font-style:normal;font-weight:300;" class="wp-elements-1911bf7cb0eb1fc4c7ded7d072d03810 wp-block-post-author-biography has-text-color has-custom-bfd-color">I’m Benjamin, the founder of BFound Digital, a digital marketing agency dedicated to helping hospitality brands stand out online. With years of experience in crafting effective marketing strategies, I focus on providing practical insights into social media, advertising, web development, and SEO. Through my blog, I share tips and strategies to help hotels, restaurants, and boutique brands enhance their digital presence and connect with their audience.</div> <h2 class="wp-block-heading has-text-align-left has-custom-bfd-color has-text-color has-link-color wp-elements-f3299baa401f921e1c0b16a79a86a7a3" id="recent-posts" style="font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.624), 22px);">Recent posts</h2> <div style="height:11px" aria-hidden="true" class="wp-block-spacer"></div> <ul style="font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.085), 15px);font-style:normal;font-weight:300; padding-top:41;padding-right:41;padding-bottom:41;padding-left:41;margin-top:40;margin-right:40;margin-bottom:40;margin-left:40;" class="wp-block-latest-posts__list has-link-color wp-elements-06c0047de7f0bc5e81391b278ce68fa7 wp-block-latest-posts has-text-color has-white-color"><li><div class="wp-block-latest-posts__featured-image"><img width="1024" height="537" 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