OSP: A B2B content marketing agency for tech companies

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vertical-position=top attachment-type=scroll > <span id="c5412"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="textpic textpic--beside textpic--right " > <figure class="textpic__image"> <img src="https://openstrategypartners.com/_assets/processed/MVYaw732y9n1THcYJEEfzI6aOERNh2R9w7mHTYWmxYQ/w:300/h:300/fn:Y3NtX29wZW5fZG9vcl8yMDI0X2NpcmNsZV9wcm9taXNlX2ZjNDJhYmQwMTg:t/cb:bc8b873dd6714d79afee8433502fbf4d8503c1ba/q:85/c:1632:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc3RydWN0dXJlL29wZW5fZG9vcl8yMDI0X2NpcmNsZV9wcm9taXNlLnBuZw" width="300" height="300" data-width="1632" data-height="1632" 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375w,https://openstrategypartners.com/_assets/processed/2XZwO45kVqrwUW3HyB9le9X2jEdbDG7qr6JQox435fM/w:400/h:400/fn:Y3NtX29wZW5fZG9vcl8yMDI0X2NpcmNsZV9wcm9taXNlXzZjY2Y1YzhiNjc:t/cb:bc8b873dd6714d79afee8433502fbf4d8503c1ba/q:85/c:1632:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc3RydWN0dXJlL29wZW5fZG9vcl8yMDI0X2NpcmNsZV9wcm9taXNlLnBuZw 400w,https://openstrategypartners.com/_assets/processed/FHJqqkI-ziT8cKIPCLNHp54nQNKPhUp1SP2_Uow3WyE/w:600/h:600/fn:Y3NtX29wZW5fZG9vcl8yMDI0X2NpcmNsZV9wcm9taXNlXzk2NDAzNDlhOTQ:t/cb:bc8b873dd6714d79afee8433502fbf4d8503c1ba/q:85/c:1632:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc3RydWN0dXJlL29wZW5fZG9vcl8yMDI0X2NpcmNsZV9wcm9taXNlLnBuZw 600w" sizes="(min-width: 90rem) 600px,(min-width: 64rem) 600px,(min-width: 37.5rem) 400px,500px" data-focus-area="{"x":544,"y":544,"width":544,"height":544}" alt="A door in a colorful wall, opeing to a bright future" title="" loading="lazy" /> </figure> <div class="textpic__text"> <p> </p> <h1>Your tech is complex.<br><i>Your message shouldn’t be.</i></h1> <p> </p> <p>OSP is an open source and B2B tech marketing agency. We align marketing strategy and content with your vision and technical truth to generate leads, win customers, and gain advocates.</p> <p> </p> <p> </p> <p><a href="/contact/" class="button button--secondary"><strong>Let's talk about your tech.</strong></a></p> <p> </p> <h1> </h1> </div> </div> </div> </div> </section> <span id="c5411"></span> <section id="default-e5eab83404-1" class="chapter chapter--blanket" style="" vertical-position=top attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5410"></span> <h2 class="font--align-center"><em class="highlight"><i><strong>How does OSP help me</strong> </i></em><br><em class="highlight"><i><strong>get leads, customers, and advocates?</strong> </i></em>  </h2> </div> </div> <span id="c5409"></span> <span id="c3236"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="card-grid card-grid--vertical card-grid--4"> <div class="card-grid__column"> <a href="/services/strategize/" class="content-card content-card--primary content-card--design-default"> <figure class="content-card__image"> <img src="https://openstrategypartners.com/_assets/processed/i5TfnVjTEIs4Dhk814stB26ywJFJ2ZI32GDqI76WJ_U/w:350/h:197/fn:Y3NtX3N0cmF0ZWdpemVfaWNvbl8zX2NiMTJmZjFhNDU:t/cb:8e926c964dd6c41b276eb4a5acf317d30f03cd9c/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9zdHJhdGVnaXplX2ljb25fMy5wbmc" width="350" height="197" data-width="1064.8888888889" data-height="598.25218476905" srcset="https://openstrategypartners.com/_assets/processed/i5TfnVjTEIs4Dhk814stB26ywJFJ2ZI32GDqI76WJ_U/w:350/h:197/fn:Y3NtX3N0cmF0ZWdpemVfaWNvbl8zX2NiMTJmZjFhNDU:t/cb:8e926c964dd6c41b276eb4a5acf317d30f03cd9c/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9zdHJhdGVnaXplX2ljb25fMy5wbmc 350w,https://openstrategypartners.com/_assets/processed/bvOfRP5XNh7S1HxJTLjiEC7elRFlz_S1iMLAJXak9u0/w:480/h:270/fn:Y3NtX3N0cmF0ZWdpemVfaWNvbl8zXzYyNTg4MjExMmU:t/cb:8e926c964dd6c41b276eb4a5acf317d30f03cd9c/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9zdHJhdGVnaXplX2ljb25fMy5wbmc 480w" sizes="(min-width: 90rem) 350px,(min-width: 64rem) 350px,(min-width: 37.5rem) 350px,350px" data-focus-area="{"x":355.3333333333333,"y":199.66666666666666,"width":355.3333333333333,"height":199.66666666666666}" alt="OSP strategic planning icon" title="OSP strategic planning icon" loading="lazy" /> </figure> <div class="content-card__content"> <h3 class="content-card__title">Strategy</h3> <p class=" content-card__text"><strong>Best-in-class workshops</strong></p> <p class=" content-card__text"><strong>Structured, consultative, outcome-focused … and the fastest time to “aha!” </strong>You get actionable strategic insights, fresh perspectives, and your target audience's needs and motivations captured and ready to use.</p> <p> </p> <span class="content-card__cta">Let’s put it all together! →</span> </div> </a> </div> <div class="card-grid__column"> <a href="/services/plan/" class="content-card content-card--primary content-card--design-default"> <figure class="content-card__image"> <img src="https://openstrategypartners.com/_assets/processed/MJqIcKj8t8wDg2YuB3rI8YIM4VQTBx7UcuqpZHqyg1g/w:350/h:197/fn:Y3NtX3BsYW5faWNvbl81XzNiOTNiN2Y4OWU:t/cb:5016931c7bcfceffe52cd3dd428203cd1061719d/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9wbGFuX2ljb25fNS5wbmc" width="350" height="197" data-width="1064.8888888889" data-height="598.25218476905" srcset="https://openstrategypartners.com/_assets/processed/MJqIcKj8t8wDg2YuB3rI8YIM4VQTBx7UcuqpZHqyg1g/w:350/h:197/fn:Y3NtX3BsYW5faWNvbl81XzNiOTNiN2Y4OWU:t/cb:5016931c7bcfceffe52cd3dd428203cd1061719d/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9wbGFuX2ljb25fNS5wbmc 350w,https://openstrategypartners.com/_assets/processed/nUB5NV4C-Oor1POcJ4VUGiBt7cwXNvzMdxtaavLwgyE/w:480/h:270/fn:Y3NtX3BsYW5faWNvbl81X2UwN2Y5NjVmYjk:t/cb:5016931c7bcfceffe52cd3dd428203cd1061719d/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9wbGFuX2ljb25fNS5wbmc 480w" sizes="(min-width: 90rem) 350px,(min-width: 64rem) 350px,(min-width: 37.5rem) 350px,350px" data-focus-area="{"x":355.3333333333333,"y":199.66666666666666,"width":355.3333333333333,"height":199.66666666666666}" alt="OSP Growth and Planning icon" title="" loading="lazy" /> </figure> <div class="content-card__content"> <h3 class="content-card__title">Planning</h3> <p class=" content-card__text"><strong>What content, when, where? </strong></p> <p class=" content-card__text"><strong>Gain traction and build trust in your content. </strong>Together, we build on your strategic foundation to plan great content and valuable campaigns, run and measure them, improve them, and repeat. </p> <span class="content-card__cta">Let’s make plans! →</span> </div> </a> </div> <div class="card-grid__column"> <a href="/services/do/" class="content-card content-card--primary content-card--design-default"> <figure class="content-card__image"> <img src="https://openstrategypartners.com/_assets/processed/cnD8T3FHw4uBR8ADn42M-3IQhR1Mz0OQGq4vX5150zQ/w:350/h:197/fn:Y3NtX2RvX2ljb25fM183NzU5ODJiNTA5:t/cb:4fadf25c0bf9cec87c97817c640937e0bae84916/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9kb19pY29uXzMucG5n" width="350" height="197" data-width="1064.8888888889" data-height="598.25218476905" srcset="https://openstrategypartners.com/_assets/processed/cnD8T3FHw4uBR8ADn42M-3IQhR1Mz0OQGq4vX5150zQ/w:350/h:197/fn:Y3NtX2RvX2ljb25fM183NzU5ODJiNTA5:t/cb:4fadf25c0bf9cec87c97817c640937e0bae84916/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9kb19pY29uXzMucG5n 350w,https://openstrategypartners.com/_assets/processed/dh1wZ-3CIkuSrAK2Uc3JU0J33PgFayfSllq6VwcYjkw/w:480/h:270/fn:Y3NtX2RvX2ljb25fM182MWRjY2RiODhm:t/cb:4fadf25c0bf9cec87c97817c640937e0bae84916/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9kb19pY29uXzMucG5n 480w" sizes="(min-width: 90rem) 350px,(min-width: 64rem) 350px,(min-width: 37.5rem) 350px,350px" data-focus-area="{"x":355.3333333333333,"y":199.66666666666666,"width":355.3333333333333,"height":199.66666666666666}" alt="OSP Content Creation Services icon" title="OSP Content Creation Services icon" loading="lazy" /> </figure> <div class="content-card__content"> <h3 class="content-card__title">Content</h3> <p class=" content-card__text"><strong>High-quality, SEO-ready</strong></p> <p class=" content-card__text"><strong>OSP creates consistent, impactful content in your voice:</strong> technically accurate, compelling, and easy to consume—words, sounds, images—in a fraction of the time you would need to do it on your own. </p> <span class="content-card__cta">Let’s do this! →</span> </div> </a> </div> <div class="card-grid__column"> <a href="/services/enable/" class="content-card content-card--primary content-card--design-default"> <figure class="content-card__image"> <img src="https://openstrategypartners.com/_assets/processed/fECRvGL-wRwmziglkQZzNynPchipEMTGk6_HLSLlmlo/w:350/h:197/fn:Y3NtX2VuYWJsZV9pY29uXzNfNTFhYThhN2E5Yg:t/cb:7a40fb0edbdd5a2b92c7579359450e3fb1c1f157/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9lbmFibGVfaWNvbl8zLnBuZw" width="350" height="197" data-width="1064.8888888889" data-height="598.25218476905" srcset="https://openstrategypartners.com/_assets/processed/fECRvGL-wRwmziglkQZzNynPchipEMTGk6_HLSLlmlo/w:350/h:197/fn:Y3NtX2VuYWJsZV9pY29uXzNfNTFhYThhN2E5Yg:t/cb:7a40fb0edbdd5a2b92c7579359450e3fb1c1f157/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9lbmFibGVfaWNvbl8zLnBuZw 350w,https://openstrategypartners.com/_assets/processed/Z634_0QbhHWgptj4pt7n60RdP0AhjFmuNefzVwTcy54/w:480/h:270/fn:Y3NtX2VuYWJsZV9pY29uXzNfMTI4ZTA0MzQ1MA:t/cb:7a40fb0edbdd5a2b92c7579359450e3fb1c1f157/q:85/c:1064.8888888889:598.25218476905:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvc2VydmljZXMvRnVubmVsX0NhcmRfU2VydmljZV9JY29ucy9lbmFibGVfaWNvbl8zLnBuZw 480w" sizes="(min-width: 90rem) 350px,(min-width: 64rem) 350px,(min-width: 37.5rem) 350px,350px" data-focus-area="{"x":355.3333333333333,"y":199.66666666666666,"width":355.3333333333333,"height":199.66666666666666}" alt="OSP Enablement icon" title="OSP Enablement icon" loading="lazy" /> </figure> <div class="content-card__content"> <h3 class="content-card__title">Enablement</h3> <p class=" content-card__text"><strong>Feeling inspired? </strong></p> <p class=" content-card__text"><strong>Want to learn more? </strong>We help clients boost the quality and consistency of your writing, content, and processes. Ask about guided reviews, writing resources, workshops, seminars, and sprints. </p> <span class="content-card__cta">Show me how! →</span> </div> </a> </div> </div> </div> </div> </section> <span id="c5396"></span> <section id="gray-chapter-2" class="chapter gray--chapter animated animated--subtle" style="" vertical-position=top attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5415"></span> <h1 class="font--align-center">Tech marketers for tech companies</h1> </div> </div> <span id="c5414"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="text-columns text-columns--4 " > <div class="text-columns__column"> <figure class="text-columns__image"> <img 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SEO-ready content, based on your strategic needs.</p> <p><em class="highlight"><i><strong>We expand your marketing </strong></i></em><br><em class="highlight"><i><strong>and communications bandwidth.</strong> </i></em></p> </div> </div> <div class="text-columns__column"> <figure class="text-columns__image"> <img src="https://openstrategypartners.com/_assets/processed/EDmENBFqUugNYsDzBju61N7l1q06JhiwITXU0XGpFI8/w:300/h:169/fn:Y3NtX3BlcnNvbmEtMi0yMDIzX2ZhYjJiOGY1YmQ:t/cb:338b89b34bbe14fe0ba39fa49686c3fc5a30ccf8/q:85/c:910.22222222223:512:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvcGVyc29uYV9pY29ucy9wZXJzb25hLTItMjAyMy5wbmc" width="300" height="169" data-width="910.22222222223" data-height="512" 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class="font--align-center">Time-to-value</h3> <p><i><strong>“When I find a marketer, I still have to teach them about what we do.”</strong></i><br><i>- Already very busy Tech Leader</i></p> <p><strong>How long will it take to get someone new up to speed on your tech?</strong></p> <p>We start working on your content from day one. You benefit from our rapid-onboarding, tested methodologies, and years of industry experience—insights, planning, and content—fast.</p> <p><em class="highlight"><i><strong>Zero to first content </strong></i></em><br><em class="highlight"><i><strong>faster than you can hire and train. </strong></i></em></p> </div> </div> <div class="text-columns__column"> <figure class="text-columns__image"> <img src="https://openstrategypartners.com/_assets/processed/jv663GR04g9531o1bKxonFfDoXWLlzmZ4E5oJojS5e4/w:300/h:169/fn:Y3NtX3BlcnNvbmEtMy0yMDIzXzMzMTI2Yjc5YTg:t/cb:bc93082557d970cf7fb7644256a07715a100e738/q:85/c:910.22222222223:512:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvcGVyc29uYV9pY29ucy9wZXJzb25hLTMtMjAyMy5wbmc" width="300" height="169" data-width="910.22222222223" data-height="512" 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class="font--align-center">Resource Utilization</h3> <p><i><strong>“How can I afford and coordinate the marketing team that I need?”</strong></i><br>-<i> Counting beans and time</i></p> <p><strong>Can you afford to put all your budget in a single job?</strong></p> <p>A single retainer with OSP gives you multiple, expert skill sets and a single point of contact to coordinate it all for you (and all that for maybe even less than the cost of a headcount).</p> <p><em class="highlight"><i><strong>OSP gives you the team you need now.</strong></i></em><br><em class="highlight"><i><strong>And the next one.</strong></i></em></p> </div> </div> <div class="text-columns__column"> <figure class="text-columns__image"> <img src="https://openstrategypartners.com/_assets/processed/TNDOx87PHdcwSAKBnYoUrASWl6QVQvvfRTc_A_HYI7A/w:300/h:169/fn:Y3NtX3BlcnNvbmEtNC0yMDIzXzhiMWFkNjA0ZDc:t/cb:211d569e825388d018e9a2d40d58a0ae8499e08a/q:85/c:910.22222222223:512:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvcGVyc29uYV9pY29ucy9wZXJzb25hLTQtMjAyMy5wbmc" width="300" height="169" data-width="910.22222222223" data-height="512" srcset="https://openstrategypartners.com/_assets/processed/TNDOx87PHdcwSAKBnYoUrASWl6QVQvvfRTc_A_HYI7A/w:300/h:169/fn:Y3NtX3BlcnNvbmEtNC0yMDIzXzhiMWFkNjA0ZDc:t/cb:211d569e825388d018e9a2d40d58a0ae8499e08a/q:85/c:910.22222222223:512:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvcGVyc29uYV9pY29ucy9wZXJzb25hLTQtMjAyMy5wbmc 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500w,https://openstrategypartners.com/_assets/processed/kKQD_mzMOXVxtmAlgWc6CzHT-MVSyAVESTRCCUChqFs/w:600/h:338/fn:Y3NtX3BlcnNvbmEtNC0yMDIzXzFhOTcwYWIyMmY:t/cb:211d569e825388d018e9a2d40d58a0ae8499e08a/q:85/c:910.22222222223:512:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvcGVyc29uYV9pY29ucy9wZXJzb25hLTQtMjAyMy5wbmc 600w" sizes="(min-width: 90rem) 400px,(min-width: 64rem) 300px,(min-width: 37.5rem) 500px,600px" data-focus-area="{"x":341.3333333333333,"y":170.66666666666666,"width":341.3333333333333,"height":170.66666666666666}" alt="" title="" loading="lazy" /> </figure> <div class="text-columns__text"> <h3 class="font--align-center">What do I say?</h3> <p><i><strong>“Everyone is telling different stories about our brand.”</strong></i><br><i>- Founder doesn't share enough</i></p> <p><strong>How can you turn your features into stories about the value of your product? </strong></p> <p>Our structured approach to product marketing gets your teams on the same page about product information, value for clients, and produce the sales and marketing content you need. </p> <p><em class="highlight"><i><strong>Compelling, consistent, </strong></i></em><br><em class="highlight"><i><strong>impactful content in your voice.</strong></i></em></p> </div> </div> </div> </div> </div> <hr class="divider divider--grey" /> </section> <span id="c5540"></span> <section id="default-440c5e4ab04eecf940226ab9d546161c" class="chapter chapter--blanket" style="" attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5541"></span> <h3 class="font--align-center">From technical expertise to compelling content</h3> <p>We align marketing strategy and content with your vision and technical truth to generate leads, win customers, and gain advocates. We help you turn your complex technology solutions into clear, compelling stories that connect, convince, and convert.</p> <span id="c5539"></span> <div class="textpic textpic--single" > <figure class="video"> <div class="video-embed"> <toujou-third-party-content contentType="video" style="" class="" > <template></template> <div class="third-party-content__placeholder" slot="placeholder"> <p class="third-party-content__message"> To display third-party videos, we need your consent. </p> <p class="third-party-content__message third-party-content__message-privacy-policy"> For more information, please see our <a class="third-party__privacy-policy-link" href="/privacy-statement/"> privacy policy. </a> </p> <div class="third-party-content__button-container"> <button class="button button--primary third-party-content__button" ttpc-showcontentonce>Allow once</button> <toujou-consent class="consent" consentType="video" consentLifetime="30" listenTo="click" listenOn=".consent__button" snackbarMessage="Allow third-party videos: Your settings have been updated!"> <button class="button button--primary third-party-content__button consent__button" allowcontenttype>Always allow</button> </toujou-consent> </div> </div> <div class="toujou-third-party-content__templated-content"></div> </toujou-third-party-content> </div> </figure> </div> </div> </div> </section> <span id="c5393"></span> <section id="default-5ff5e5137f-1-2-1" class="chapter offer--white--chapter animated animated--subtle" style="" vertical-position=top attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5392"></span> <h2 class="font--align-center">Testimonials: "How OSP helps me."</h2> </div> </div> <span id="c5391"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="blockquotes blockquotes--3 blockquotes--vertical blockquotes--default"> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <img src="https://openstrategypartners.com/_assets/processed/qUTsGm1R2YAB9bEvVXxNz4DrVbb9-wTwH9XUSaI8fa0/w:80/h:80/fn:Y3NtX1JpY2tfTWFuZWxpdXNfYTczYTc2ZTdjMQ:t/cb:5ded1be1834485592c2cc6bb557f7123495ba4cf/q:85/c:400:400:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1JpY2tfTWFuZWxpdXMucG5n" width="80" height="80" data-width="400" data-height="400" srcset="https://openstrategypartners.com/_assets/processed/qUTsGm1R2YAB9bEvVXxNz4DrVbb9-wTwH9XUSaI8fa0/w:80/h:80/fn:Y3NtX1JpY2tfTWFuZWxpdXNfYTczYTc2ZTdjMQ:t/cb:5ded1be1834485592c2cc6bb557f7123495ba4cf/q:85/c:400:400:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1JpY2tfTWFuZWxpdXMucG5n 80w,https://openstrategypartners.com/_assets/processed/tx-vDDLyFBkbSw4pn0svdxjiXh3Zrs_dlvsvtmJCyd8/w:160/h:160/fn:Y3NtX1JpY2tfTWFuZWxpdXNfZjYyZWM1ODg2NQ:t/cb:5ded1be1834485592c2cc6bb557f7123495ba4cf/q:85/c:400:400:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1JpY2tfTWFuZWxpdXMucG5n 160w" sizes="(min-width: 1440px) 160px,(min-width: 1024px) 160px,(min-width: 600px) 80px,80px" data-focus-area="{"x":133.33333333333331,"y":133.33333333333331,"width":133.33333333333331,"height":133.33333333333331}" alt="Rick Manelius, PhD, web3 Startup CXO, serial entrepreneur" title="" loading="lazy" /> </figure> <blockquote class="blockquote__content"> <h3>"Saves me Time"</h3> <p>I still remember one of the greatest things about working with OSP while I was a client ... <strong>I could reduce my time investment to produce quality content by 90% </strong>... from ~10-15 hours to a 1-hour interview and 30 minutes of edits.</p> <p class="blockquote__author">– Rick Manelius, PhD, web3 Startup CXO, serial entrepreneur</p> </blockquote> </div> </div> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <picture><source srcset="https://openstrategypartners.com/_assets/processed/30FcRiCW_VSr7ao_UIAQ6dMhEUcMu6466BroM5GHyp4/w:160/h:160/fn:Y3NtX0Rhbl9IZWFkc2hvdF9fN2VjMmNhYWVmZg:t/cb:19b012d010434b30d23df7a75ebc3bb5b5544c39/q:85/c:3840:3840:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL0Rhbl9IZWFkc2hvdF8ucG5n" data-width="3840" data-height="3840" media="(min-width: 1440px)" data-focus-area="{"x":1280,"y":1280,"width":1280,"height":1280}" /><source 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great work Open Strategy Partners has done for Lockr and Source over the last year. <strong>Outside the quality of the work product itself (which was stellar), I feel like the sessions with the OSP team have actually helped us think through and understand our own company better.</strong></p> <p class="blockquote__author">– Dan Otto, CMO Lockr/Source</p> </blockquote> </div> </div> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <img src="https://openstrategypartners.com/_assets/processed/PPMom72wJnCmGpitDs0mVwaoMoMo4ENCkPzMVl7CXuo/w:80/h:80/fn:Y3NtX1Rob21hcy1TY2hlZGxlcl8xYjZlZmFmN2My:t/cb:0af90fdbff328c0f4b3bf3a75363e07e3e158dce/q:85/c:400:400:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL1Rob21hcy1TY2hlZGxlci5qcGc" width="80" height="80" data-width="400" data-height="400" 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<h3>"Our outsourced MarComms"</h3> <p><strong>OSP improved nearly every aspect of our communication. </strong>From the website, content structure, documentation, and our social media presence, Sulu's communications are now the same high quality that we aim for developing our product. OSP is our outsourced MarComms department, <strong>giving us perspective and a more strategic approach to communication that we can't do in-house.</strong></p> <p class="blockquote__author">– Thomas Schedler, CEO Sulu GmbH</p> </blockquote> </div> </div> </div> </div> </div> <span id="c5390"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="blockquotes blockquotes--3 blockquotes--vertical blockquotes--default"> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <img 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execution are unbeatable: rigorous, logical, clear, and valuable.</strong></p> <p class="blockquote__author">– Chris Teitzel, CEO Source/Lockr</p> </blockquote> </div> </div> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <picture><source srcset="https://openstrategypartners.com/_assets/processed/9yjiv3srNiu6Ga7qHTlww-I7JLlaYW67QnSeyMpONOE/w:160/h:160/fn:Y3NtX2NzbV9iZW5uaV85ZmIxYWJlNDFmXzZmYTQyYTlhNWU:t/cb:176cdc14df1ca1c1e4ad64dde196c77a37d04bc8/q:85/c:316:316:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2NzbV9iZW5uaV85ZmIxYWJlNDFmLnBuZw" data-width="316" data-height="316" media="(min-width: 1440px)" data-focus-area="{"x":105.33333333333333,"y":105.33333333333333,"width":105.33333333333333,"height":105.33333333333333}" /><source 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src="https://openstrategypartners.com/_assets/processed/RfKiuLeuSEvsMlwisoA_8MwHPR62Ie00PnsWK-rofv8/w:80/h:80/fn:Y3NtX2NzbV9iZW5uaV85ZmIxYWJlNDFmXzZkODg3YjFlMWQ:t/cb:176cdc14df1ca1c1e4ad64dde196c77a37d04bc8/q:85/c:315:315:fp:0.49841772151899:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2NzbV9iZW5uaV85ZmIxYWJlNDFmLnBuZw" width="80" height="80" data-width="316" data-height="316" srcset="https://openstrategypartners.com/_assets/processed/RfKiuLeuSEvsMlwisoA_8MwHPR62Ie00PnsWK-rofv8/w:80/h:80/fn:Y3NtX2NzbV9iZW5uaV85ZmIxYWJlNDFmXzZkODg3YjFlMWQ:t/cb:176cdc14df1ca1c1e4ad64dde196c77a37d04bc8/q:85/c:315:315:fp:0.49841772151899:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2NzbV9iZW5uaV85ZmIxYWJlNDFmLnBuZw 80w,https://openstrategypartners.com/_assets/processed/9yjiv3srNiu6Ga7qHTlww-I7JLlaYW67QnSeyMpONOE/w:160/h:160/fn:Y3NtX2NzbV9iZW5uaV85ZmIxYWJlNDFmXzZmYTQyYTlhNWU:t/cb:176cdc14df1ca1c1e4ad64dde196c77a37d04bc8/q:85/c:316:316:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2NzbV9iZW5uaV85ZmIxYWJlNDFmLnBuZw 160w" sizes="(min-width: 1440px) 160px,(min-width: 1024px) 160px,(min-width: 600px) 80px,80px" data-focus-area="{"x":105.33333333333333,"y":105.33333333333333,"width":105.33333333333333,"height":105.33333333333333}" alt="" title="" loading="lazy" /></picture> </figure> <blockquote class="blockquote__content"> <h3>"Gives us a voice"</h3> <p>OSP took what we are and what we stand for and put that in words that we can share with others. We didn’t like talking about ourselves. <strong>They created a bold, confident way for us to talk about ourselves that didn’t exist before,</strong> an identity we can communicate to the outside world.</p> <p class="blockquote__author">– Benni Mack, b13 agency CTO, Stuttgart</p> </blockquote> </div> </div> <div class="blockquotes__column"> <div class="blockquote blockquote--image"> <figure class="blockquote__image blockquote__image--round"> <img src="https://openstrategypartners.com/_assets/processed/h_NTlRM6JnAY-Cn0aOYi0QcbRU-l64awfHFDrZERbp8/w:80/h:80/fn:Y3NtX2Jlcm5kLWhlcGJlcmdlcl9saW5rZWRpbl9iYjM0N2IyNjgy:t/cb:cf0b44a9223fbe8e6d60568a313a035e0771f9a1/q:85/c:800:800:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2Jlcm5kLWhlcGJlcmdlcl9saW5rZWRpbi5qcGVn" width="80" height="80" data-width="800" data-height="800" srcset="https://openstrategypartners.com/_assets/processed/h_NTlRM6JnAY-Cn0aOYi0QcbRU-l64awfHFDrZERbp8/w:80/h:80/fn:Y3NtX2Jlcm5kLWhlcGJlcmdlcl9saW5rZWRpbl9iYjM0N2IyNjgy:t/cb:cf0b44a9223fbe8e6d60568a313a035e0771f9a1/q:85/c:800:800:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2Jlcm5kLWhlcGJlcmdlcl9saW5rZWRpbi5qcGVn 80w,https://openstrategypartners.com/_assets/processed/_tbyWDXEkwaC-jcgbQCAbWAr20cgtxCDWucv3Uoxgoo/w:160/h:160/fn:Y3NtX2Jlcm5kLWhlcGJlcmdlcl9saW5rZWRpbl8wMDEwNzBkYWYz:t/cb:cf0b44a9223fbe8e6d60568a313a035e0771f9a1/q:85/c:800:800:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvaG9tZXBhZ2UvdGVzdGltb25pYWxfaW1hZ2VzL2Jlcm5kLWhlcGJlcmdlcl9saW5rZWRpbi5qcGVn 160w" sizes="(min-width: 1440px) 160px,(min-width: 1024px) 160px,(min-width: 600px) 80px,80px" data-focus-area="{"x":266.66666666666663,"y":266.66666666666663,"width":266.66666666666663,"height":266.66666666666663}" alt="" title="" loading="lazy" /> </figure> <blockquote class="blockquote__content"> <h3>"Drives Results and Recognition"</h3> <p><strong>We could afford a dedicated internal marketer, but we opted for a tighter relationship with OSP</strong> because the money is better invested due to the whole organizational power. With OSP, the whole process of recognizing us as a product company started. Until then, we were a bunch of developers who were doing something that might be cool.</p> <p class="blockquote__author">– Bernd Hepberger, Co-Founder Sulu GmbH</p> </blockquote> </div> </div> </div> </div> </div> <hr class="divider divider--grey" /> </section> <span id="c5389"></span> <section id="gray-chapter-1-1" class="chapter gray--chapter pink--link--chapter" style="" vertical-position=top attachment-type=scroll > <span id="c5416"></span> <div class="grid grid--2"> <div class="accordion-text accordion-text--left"> <div class="text-column text-column--accordion"> <h2>Benefits and outcomes</h2> <p><strong>OSP clients communicate, connect, and grow.</strong></p> <p><strong>Top-line (intangible, qualitative, aspirational) benefits:</strong></p><ul class="list"><li><em class="highlight"><i><strong>“Aha!” moments: Transformative insights.</strong></i></em></li><li>OSP equips you<span> with the knowledge, tools, and confidence to execute impactful strategies. </span></li><li><span>You gain a deeper understanding of your audience, build trust with them, and experience sustained traction.</span></li></ul><p><strong>Bottom-line (tangible, quantifiable results) benefits:</strong></p><ul class="list"><li><em class="highlight"><i><strong>High-quality, impactful, SEO-ready content</strong></i></em><span>—</span>technically accurate, compelling, and easy to consume.</li><li><span>OSP’s efficient processes save time and money while driving measurable business results, including increased leads, customers, and brand recognition.</span></li></ul><p><strong>Open Strategy Partners specializes in communicating the value of complex technology solutions, </strong>connecting you to the business and technology audiences essential for your success.</p> </div> <toujou-accordion class="accordion accordion--default " expand-mode-single> <div id="accordion-panel-52-0" class="accordion__panel" data-for="accordion-52" role="button" aria-controls="accordion-content-52-0" > <div class="accordion__info"> <h3 class="accordion__title">How do I benefit from working with OSP as a client?</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-52-0" class="accordion__content" data-content="accordion-52"role="region" aria-labelledby="accordion-panel-52-0"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <h3>OSP client benefits and highlights</h3> <p><strong>OSP gives you strategic insight, content expertise, and execution across long-term partnerships </strong>with open source and B2B technology clients, helping elevate your marketing efforts.</p> <p>Whether you are just starting to market your fantastic product or service or you’re a marketer looking to add capacity or tech expertise to your team, OSP is a good choice.</p> <h3><span data-preserver-spaces="true"><strong>We come from tech. We care about tech. We’re tech marketers. </strong></span></h3> <p>Our earliest clients were peers, friends, and fellow technologists from B2B and open source technologies. Our commitment to their success was personal. As we have grown and developed—adding new tools and processes—that has not changed: We leverage our expert teams, technologist-communicators, and tested methodologies to create lasting, impactful communication strategies for you.</p> <h3><span data-preserver-spaces="true"><strong>Highlights that our clients tell us they love include:</strong></span></h3><ul class="list"><li><span data-preserver-spaces="true"><strong>Strategic support: </strong>OSP helps you create and refine communication strategies and create impactful, goal-aligned content, from RFP responses to brand guides and content planning.</span></li><li><span data-preserver-spaces="true"><strong>Structured processes: </strong>OSP’s unique frameworks, such as our Value Map, Value Case, Trust Signals, Editing Codes, and others—combined with the best of digital marketing—bring clarity and cohesion to your messaging and support long-term growth.</span></li><li><span data-preserver-spaces="true"><strong>Native-level English expertise: </strong>For non-first-language speakers, OSP produces professional, high-quality English content, allowing you to engage effectively with international audiences.</span></li><li><span data-preserver-spaces="true"><strong>Team-based approach: </strong>With a single retainer, you benefit from access to our whole stable of experts. This provides greater consistency and depth in your content marketing while being cost-effective.</span></li><li><span data-preserver-spaces="true"><strong>Autonomy for growth: </strong>OSP adapts to your evolving needs, with options for surges and one-off projects on top of any retainer.</span></li><li><span data-preserver-spaces="true"><strong>Elevating brands: </strong>We love polishing and celebrating our clients’ through polished presentations, content, and consistent marketing aligned with your brand values.</span></li></ul> </div> </div> </div> <div id="accordion-panel-53-1" class="accordion__panel" data-for="accordion-53" role="button" aria-controls="accordion-content-53-1" > <div class="accordion__info"> <h3 class="accordion__title">How can OSP help me advance my marketing maturity?</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-53-1" class="accordion__content" data-content="accordion-53"role="region" aria-labelledby="accordion-panel-53-1"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <h3><span data-preserver-spaces="true"><strong>Common top-line challenges in technology marketing</strong></span></h3><ul class="list"><li><span data-preserver-spaces="true"><strong>Marketing maturity:</strong> It can be challenging to identify the content marketing milestones needed to communicate the value of a new or complex technology offering effectively.</span></li><li><span data-preserver-spaces="true"><strong>Shared vision and understanding: </strong>Different stakeholders have different perspectives and priorities. Decision-making and stakeholder buy-in can be difficult when internal teams—developers, designers, sales and marketing, finance, and leadership—are not on the same page.</span></li><li><span data-preserver-spaces="true"><strong>Confidence in communication: </strong>Without a unified product vision, marketing teams won’t feel confident about creating and executing a marketing plan.</span></li><li><span data-preserver-spaces="true"><strong>Communication of value:</strong> Without access to fact-based resources about product value and how it resonates with their target audiences, sales teams will struggle to be systematic and effective.</span></li></ul><h3><span data-preserver-spaces="true"><strong>OSP top-line tech marketing solutions</strong></span></h3> <p>OSP addresses these challenges through structured, repeatable, result-oriented processes and strategic frameworks. Our strategic workshops, playbooks, and reports provide insights many clients can’t easily achieve on their own, enabling them to build confident, clear marketing strategies.</p><ul class="list"><li><span data-preserver-spaces="true"><strong>Strategy Work: </strong>We use proven methodologies to guide our clients through a 360° understanding of their stakeholders and market needs.</span></li><li><span data-preserver-spaces="true"><strong>Insightful Workshops: </strong>OSP delivers empathetic, consultative workshops that identify knowledge gaps and provide clarity and unity in articulating the value of your product or service.</span></li><li><span data-preserver-spaces="true"><strong>Tailored Frameworks: </strong>Our analytical frameworks lead to confident, well-informed marketing plans and deeper stakeholder engagement.</span></li><li><span data-preserver-spaces="true"><strong>Unified vision and source of truth: </strong>We enable technology sales and marketing with fact-based resources to express the value of their product or service in a way that resonates with their audience.</span></li></ul> </div> </div> </div> <div id="accordion-panel-54-2" class="accordion__panel" data-for="accordion-54" role="button" aria-controls="accordion-content-54-2" > <div class="accordion__info"> <h3 class="accordion__title">How can OSP help me with operational challenges in my marketing?</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-54-2" class="accordion__content" data-content="accordion-54"role="region" aria-labelledby="accordion-panel-54-2"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <h3><span data-preserver-spaces="true"><strong>Common bottom-line challenges in technology marketing</strong></span></h3><ul class="list"><li><span data-preserver-spaces="true"><strong>Lack of internal content capabilities:</strong> Many companies lack internal content creation skills or simply prefer not to build these capabilities in-house.</span></li><li><span data-preserver-spaces="true"><strong>Time constraints: </strong>High-value teams focusing on delivering a product or service know content is important but don’t have the time to manage or produce it on top of their core responsibilities.</span></li><li><span data-preserver-spaces="true"><strong>Hiring delays and costs: </strong>Finding and training technology marketers internally can take a long time and be cost-prohibitive, especially when you consider the time and effort it will take to bring them up to speed on your technologies and products.</span></li><li><span data-preserver-spaces="true"><strong>Balancing the need for marcomms against the costs and benefits: </strong>Tech companies can quickly grow to need the expertise of a complete marketing and communications team. That also brings challenges, like controlling costs, managing a complex team, and efficiently utilizing those resources.</span></li></ul><h3><span data-preserver-spaces="true"><strong>OSP operational solutions</strong></span></h3> <p>OSP helps tech companies with these challenges by offering structured, efficient content production processes built on a solid foundation of technical truth and strategic insight. Our expert technologist-communicators deliver high-quality content that’s consistent, technically accurate, and impactful.</p><ul class="list"><li><span data-preserver-spaces="true"><strong>Content production expertise:</strong> We expand your marketing bandwidth by producing content based on modular, repeatable processes that ensure quality and alignment with your strategy.</span></li><li><span data-preserver-spaces="true"><strong>Rapid, systematic onboarding:</strong> OSP can capture your unique situation and needs and start delivering business-relevant content faster than hiring and training new staff. We start working on your first content on day one of our engagement.</span></li><li><span data-preserver-spaces="true"><strong>Flexible team configuration: </strong>We provide a mix of expert talent tailored to your needs at any given time, delivering the value of an entire team at the cost of a single headcount (or less). Strategists will guide you through our structured strategic discovery and help you make initial content plans. Project management and content teams will work with you on content operations. Beyond our core offerings, we have specialists and partners who can help you with everything marketing, from paid advertising, conference sessions, audiovisual production, and more as needed.</span></li><li><span data-preserver-spaces="true"><strong>Efficiency and cost:</strong> Get all the benefits of an expert technology marketing team for a simple retainer (often for less than the cost of a single headcount). That retainer with OSP gives you a single point of contact to coordinate multiple expert skill sets, deliverables, and project management.</span></li></ul> </div> </div> </div> <div id="accordion-panel-55-3" class="accordion__panel" data-for="accordion-55" role="button" aria-controls="accordion-content-55-3" > <div class="accordion__info"> <h3 class="accordion__title">Unique tools and methodologies combined with proven digital marketing approaches</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-55-3" class="accordion__content" data-content="accordion-55"role="region" aria-labelledby="accordion-panel-55-3"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <h3>Unique strategic tools and approaches</h3> <p><strong>Along the way, we have created some strategic tools and methodologies unique to OSP. </strong>They help us live up to our own expectations, and deliver value—as strategic insights, high-quality content, and more—to our clients and communities.</p><ul class="list"><li>The OSP Value Case.</li><li><a href="/the-osp-value-map/"><span><strong>The OSP Value Map:</strong></span></a><span> a strategic insight and content enablement delivery platform</span></li><li><a href="/services/strategize/#c3685"><span><strong>The OSP Trust and Vibrancy Signals Audit:</strong></span></a><span> An actionable assessment of the cues your project, company, or product puts out into the world.</span></li></ul><h3>How we write, edit, and learn</h3> <p><strong>We combine empathy, clarity, and trust to create compelling AND technically accurate content. </strong></p> <p><strong>We follow and share open and shared standards and practices.</strong> And we enthusiastically share our knowledge and experiences to enable others:</p><ul class="list"><li><a href="/osp-writing-editing-guide/"><span>OSP Writing and Editing Guide</span></a></li><li><a href="/resources/the-osp-editing-codes/"><span>OSP Editing Codes</span></a></li><li><span>Blog: </span><a href="/blog/what-is-product-communication/"><span>What is product communications?</span></a></li></ul><h3><strong>Based on these principles, we have gained our clients leads, customers, and advocates with</strong></h3><ul class="list"><li>thousands of articles,</li><li>hundreds of talks, sessions, and keynotes for clients, communities, and conferences, and</li><li>hundreds of hours of audio and video.</li></ul> </div> </div> </div> <div id="accordion-panel-58-4" class="accordion__panel" data-for="accordion-58" role="button" aria-controls="accordion-content-58-4" > <div class="accordion__info"> <h3 class="accordion__title">Our founding principles</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-58-4" class="accordion__content" data-content="accordion-58"role="region" aria-labelledby="accordion-panel-58-4"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <h3>Informed by experience</h3> <p><strong>OSP’s approach</strong> to designing and creating strategic materials and content assets is informed by:</p><ul class="list"><li><span>Long experience in open source, B2B technology, agency, and product companies.</span></li><li><span>Knowledge and experience in the tools of digital marketing: personas, target audiences, buyers’ journeys, CTAs/CTVs, etc.</span></li><li><strong>And most importantly, we are constantly honing our structured, repeatable processes</strong> by helping clients as <a href="/about-us/">Open Strategy Partners since 2017</a>.<ul class="list"><li><span><strong>Structured</strong> means our processes are consistent, repeatable, and under constant improvement.</span></li><li><span><strong>Modular</strong> means our processes are flexible and extensible. </span></li></ul></li></ul><p><strong>We founded OSP to bridge the communications gap between the business and technical sides of the house.</strong></p><ul class="list"><li><strong>Our approach to communication </strong>was born in Jeffrey A. McGuire’s nearly 20 years of communication work, hundreds of presentations and interviews in and around open source, content management, agencies, and startups.</li><li><strong>Our strategic practices </strong>grew from Tracy Evan’s three business degrees and real-world experience from digital startups to leading and managing international teams.</li></ul><p><strong>Open Strategy Partners has decades of collective experience in business, technology, startups, enterprise, and open source</strong>— with big doses of media, culture, communication, and community thrown in.</p><ul class="list"><li><span>We’ve been on both sides of the client/vendor equation … working with people like you :-)</span></li><li>We’ve produced t<span>housands of content pieces: writing, audio, video, and images</span></li><li><span>… and done the strategic work to make them effective.</span></li></ul> </div> </div> </div> <div id="accordion-panel-60-5" class="accordion__panel" data-for="accordion-60" role="button" aria-controls="accordion-content-60-5" > <div class="accordion__info"> <h3 class="accordion__title">Case study: OSP + Palantir.net</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-60-5" class="accordion__content" data-content="accordion-60"role="region" aria-labelledby="accordion-panel-60-5"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <p><strong>Discover how Palantir.net partnered with OSP to streamline their marketing efforts, enhance RFP success, and drive impactful business results.</strong></p> <p>Palantir.net, a leading digital consultancy, struggled with inconsistent marketing efforts after internal team changes. OSP stepped in to provide critical short-term support for a conference presence. The relationship has evolved into a long-term strategic partnership. OSP helped Palantir.net refine their brand messaging, develop a system for RFP responses, and improve overall marketing efforts. Their collaboration led to measurable success, including increased RFP wins and streamlined content creation. OSP’s comprehensive support allowed Palantir.net to focus on delivering technology solutions while maintaining consistent communication and brand presence.</p> <p><a href="/case-studies/case-study-palantirnet/" class="button button--secondary"><strong>Read the full case study →</strong></a></p> </div> </div> </div> <div id="accordion-panel-61-6" class="accordion__panel" data-for="accordion-61" role="button" aria-controls="accordion-content-61-6" > <div class="accordion__info"> <h3 class="accordion__title">Case study: OSP + b13</h3> <p></p> </div> <svg class="switch" height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#arrow_down"/></svg> </div> <div id="accordion-content-61-6" class="accordion__content" data-content="accordion-61"role="region" aria-labelledby="accordion-panel-61-6"> <div class="textpic textpic--inside textpic--right"> <div class="textpic__text"> <p><strong>Learn how OSP helped b13 redefine their brand, shift the spotlight onto their exceptional team, and expand their reach internationally.</strong></p> <p>b13, a German TYPO3 agency, faced the challenge of shifting their brand focus from one of the founders to the broader team. OSP partnered with b13 to overhaul their website, create a consistent content strategy, and produce high-quality English-language content to drive international growth. The collaboration led to increased team visibility, successful case studies, and a stronger brand presence in the TYPO3 community. Over time, OSP has taken on a more strategic role, helping b13 set and achieve medium- and longer-term marketing goals. The partnership has transformed b13's image from a “web shop” to a digital solutions provider and increased their recognition beyond Germany.</p> <p><a href="/case-studies/case-study-b13/" class="button button--secondary"><strong>Read the full case study →</strong></a></p> </div> </div> </div> </toujou-accordion> </div> </div> <hr class="divider divider--grey" /> </section> <span id="c5384"></span> <section id="chapter-blanket-1" class="chapter chapter--blanket" style="" vertical-position=top attachment-type=scroll > <div class="grid grid--1"> <div class="grid__column"> <span id="c5383"></span> <h2 class="font--align-center">Recent posts from our blog </h2> </div> </div> <span id="c5382"></span> <div class="grid grid--2"> <div class="grid__column grid__column--colspan-2"> <div class="card-grid card-grid--horizontal card-grid--blog"> <div class="card-grid__column"> <a href="/blog/unlocking-the-power-of-value-cases-for-strategic-marketing/" data-categories="" class="blog-card blog-card--grey"> <figure class="blog-card__image"> <img src="https://openstrategypartners.com/_assets/processed/548Q6Fqbh7WK9v8y-u-S8uTTA22azfrq--ZhWy58vWg/w:244/h:137/fn:Y3NtX1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXJfMmY1ZDIwZTI4Zg:t/cb:53c32e27caeffc49f6651ca594d4e81164788788/q:85/c:2904.96:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXIucG5n" width="244" height="137" data-width="2904.96" data-height="1632" srcset="https://openstrategypartners.com/_assets/processed/548Q6Fqbh7WK9v8y-u-S8uTTA22azfrq--ZhWy58vWg/w:244/h:137/fn:Y3NtX1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXJfMmY1ZDIwZTI4Zg:t/cb:53c32e27caeffc49f6651ca594d4e81164788788/q:85/c:2904.96:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXIucG5n 244w,https://openstrategypartners.com/_assets/processed/V8EPNx-Oysmy4qEfFtcB8g8x2ii0bHWeEaveXzoc4D8/w:326/h:183/fn:Y3NtX1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXJfYjgwMDFlYmUwZQ:t/cb:53c32e27caeffc49f6651ca594d4e81164788788/q:85/c:2904.96:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXIucG5n 326w,https://openstrategypartners.com/_assets/processed/TjMirDJ1Oz9adXItPoEemQUY7e-C_Mb5Gy1tDyaMsMw/w:430/h:242/fn:Y3NtX1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXJfY2Q4OGRmOGQyMQ:t/cb:53c32e27caeffc49f6651ca594d4e81164788788/q:85/c:2904.96:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L1ZhbHVlX0Nhc2VfYmxvZ19oZWFkZXIucG5n 430w" sizes="(min-width: 1440px) 326px,(min-width: 1080px) 244px,(min-width: 480px) 326px,430px" data-focus-area="{"x":970.6666666666666,"y":544,"width":970.6666666666666,"height":544}" alt="Unlocking the Power of the Value Case poster" title="" loading="lazy" /> </figure> <div class="blog-card__content"> <div class="blog-card__info"> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Open Strategy </span> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Tools & Templates </span> <span class="blog-card__date"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#calendar"/></svg>07.11.2024 </span> </div> <h3 class="blog-card__title">Unlocking the power of Value Cases for strategic marketing</h3> <p class="blog-card__text">How Value Cases improve product messaging. Value Cases help marketers turn complex products into relatable messaging, align stakeholders across teams, and tell compelling stories. Learn how Value Cases can simplify technical jargon, unify internal…</p> <span href="#" class="blog-card__cta">More</span> </div> </a> </div> <div class="card-grid__column"> <a href="/blog/the-ultimate-guide-to-b2b-brand-positioning-strategy-from-value-map-to-value-proposition/" data-categories="" class="blog-card blog-card--grey"> <figure class="blog-card__image"> <picture><source srcset="https://openstrategypartners.com/_assets/processed/PFk_gvLRtWDMUEzD9MmUyNqEYZZTiYfdzPYRrmV5Luk/w:326/h:183/fn:Y3NtX0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlXzhiYmQ2OTA3NGM:t/cb:857d072cc12f1e6b2cd5844dbee2dbe0ff6a2713/q:85/c:2894.5105105105:1626.1295002868:fp:0.5:0.49910714285714/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlLnBuZw" data-width="2894.5105105105" data-height="1626.1295002868" media="(min-width: 1440px)" data-focus-area="{"x":970.6666666666666,"y":544,"width":970.6666666666666,"height":544}" /><source 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data-width="2894.5105105105" data-height="1626.1295002868" media="(min-width: 480px)" data-focus-area="{"x":970.6666666666666,"y":544,"width":970.6666666666666,"height":544}" /><source srcset="https://openstrategypartners.com/_assets/processed/T8rNeAPOEV2oTFLe92RndvDLoFQRg6irTxAUTKzI5CU/w:430/h:242/fn:Y3NtX0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlXzIxOGIwOWI1NTc:t/cb:857d072cc12f1e6b2cd5844dbee2dbe0ff6a2713/q:85/c:2894.5105105105:1626.1295002868:fp:0.496996996997:0.49910714285714/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlLnBuZw" data-width="2894.5105105105" data-height="1626.1295002868" data-focus-area="{"x":970.6666666666666,"y":544,"width":970.6666666666666,"height":544}" /><img src="https://openstrategypartners.com/_assets/processed/1uccVphlU5jGx_SYkC6jD6Itu_v6HJqAfD2TPLuSauA/w:244/h:137/fn:Y3NtX0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlXzk4NDNjYmM4YTU:t/cb:857d072cc12f1e6b2cd5844dbee2dbe0ff6a2713/q:85/c:2894.5105105105:1626.1295002868:fp:0.5:0.49910714285714/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlLnBuZw" width="244" height="137" data-width="2894.5105105105" data-height="1626.1295002868" srcset="https://openstrategypartners.com/_assets/processed/1uccVphlU5jGx_SYkC6jD6Itu_v6HJqAfD2TPLuSauA/w:244/h:137/fn:Y3NtX0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlXzk4NDNjYmM4YTU:t/cb:857d072cc12f1e6b2cd5844dbee2dbe0ff6a2713/q:85/c:2894.5105105105:1626.1295002868:fp:0.5:0.49910714285714/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlLnBuZw 244w,https://openstrategypartners.com/_assets/processed/PFk_gvLRtWDMUEzD9MmUyNqEYZZTiYfdzPYRrmV5Luk/w:326/h:183/fn:Y3NtX0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlXzhiYmQ2OTA3NGM:t/cb:857d072cc12f1e6b2cd5844dbee2dbe0ff6a2713/q:85/c:2894.5105105105:1626.1295002868:fp:0.5:0.49910714285714/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlLnBuZw 326w,https://openstrategypartners.com/_assets/processed/T8rNeAPOEV2oTFLe92RndvDLoFQRg6irTxAUTKzI5CU/w:430/h:242/fn:Y3NtX0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlXzIxOGIwOWI1NTc:t/cb:857d072cc12f1e6b2cd5844dbee2dbe0ff6a2713/q:85/c:2894.5105105105:1626.1295002868:fp:0.496996996997:0.49910714285714/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvYmxvZy8yMDI0L0JyYW5kX3Bvc2l0aW9uaW5nXzIwMjVfaGVhZGVyX2ltYWdlLnBuZw 430w" sizes="(min-width: 1440px) 326px,(min-width: 1080px) 244px,(min-width: 480px) 326px,430px" data-focus-area="{"x":970.6666666666666,"y":544,"width":970.6666666666666,"height":544}" alt="The 2025 B2B Brand and Product Positioning Framework poster image" title="" loading="lazy" /></picture> </figure> <div class="blog-card__content"> <div class="blog-card__info"> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Authentic Communication </span> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Open Strategy </span> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Tools & Templates </span> <span class="blog-card__date"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#calendar"/></svg>29.10.2024 </span> </div> <h3 class="blog-card__title">The 2025 B2B Brand and Product Positioning Framework</h3> <p class="blog-card__text">Learn to use Value Mapping, positioning, and taglines to create a value proposition for your B2B tech product that aligns technical truth with audience needs, creating impactful messaging that converts.</p> <span href="#" class="blog-card__cta">More</span> </div> </a> </div> <div class="card-grid__column"> <a href="/blog/new-workshop-announcement-values-voice-and-tone/" data-categories="" class="blog-card blog-card--grey"> <figure class="blog-card__image"> <img src="https://openstrategypartners.com/_assets/processed/onyRIETSHDHTIEHpgvtn6aQp_d-EiDddsCo1cFxo9gI/w:244/h:137/fn:Y3NtX2hvcm5jb2xvZ25lX1JldHJvX2FkX2Rlc2lnbl9WYWx1ZXNfVm9pY2VfYW5kX1RvbmVfV29ya3Nob3BfLS1hcl82YTUyOGY4Ny0yNWQxLTQ3OTEtYWQ3OC0wYjg0OTcxMWMzYjFfM181NDlmZmNhZGEx:t/cb:1fddb910ca71e8825a3aa4b98f08d9a4e2daef17/q:85/c:2904.96:1632:fp:0.5:0.5/rt:force/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvd29ya3Nob3BzL2hvcm5jb2xvZ25lX1JldHJvX2FkX2Rlc2lnbl9WYWx1ZXNfVm9pY2VfYW5kX1RvbmVfV29ya3Nob3BfLS1hcl82YTUyOGY4Ny0yNWQxLTQ3OTEtYWQ3OC0wYjg0OTcxMWMzYjFfMy5wbmc" 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xlink:href="#tag"/></svg>Authentic Communication </span> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Open Strategy </span> <span class="blog-card__tag"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#tag"/></svg>Tools & Templates </span> <span class="blog-card__date"> <svg height="24" width="24" viewBox="0 0 24 24" preserveAspectRatio="xMidYMid meet"><use xlink:href="#calendar"/></svg>28.10.2024 </span> </div> <h3 class="blog-card__title">New workshop announcement: Values, Voice, and Tone</h3> <p class="blog-card__text">Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.</p> <span href="#" class="blog-card__cta">More</span> </div> </a> </div> </div> </div> </div> </section> <span id="c5381"></span> <section id="chapter-form-with-text-1" class="chapter 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