Discover why Talkwalker are leaders in crisis management

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ps-lg-4 pe-lg-4 fh fw"> <div class="menu__menu"> <div class="hs-menu-wrapper hs-menu-flow-horizontal"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Why_Talkwalker" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/why-talkwalker"> Why Talkwalker </a> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Products <div class="hs-menu-children-toggle"></div> </span> <ul role="menu" class="hs-menu-children-wrapper hs-menu-children-wrapper--fixed dnd-section"> <div class="row-fluid d-flex flex-flow-row-wrap align-items-flex-start justify-content-center"> <div class="span9 columns"> <div class="dnd-row"> <div class="row-fluid flex-flow-md-row o-auto"> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Talkwalker Products </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Social-Listening" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/social-listening"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/chart.svg" alt="chart"> </div> Social Listening </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Media-Monitoring" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/media-monitoring"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/devices.svg" alt="devices"> </div> Media Monitoring </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Social-Benchmarking" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/social-benchmarking"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/piechart.svg" alt="piechart"> </div> Social Benchmarking </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Audience-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/audience-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/audience-insights_V2.svg" alt="audience-insights_V2"> </div> Audience Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Customer-Feedback-Analytics" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/customer-feedback-analytics"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/customer-client.svg" alt="customer-client"> </div> Customer Feedback Analytics </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Products_Social-Content-Ratings" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/social-content-ratings"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://www.talkwalker.com/hubfs/sport_enter.svg" alt="sport_enter"> </div> Social Content Ratings </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Core Platform </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Platform_Marketplace" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/marketplace"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/marketplace.svg" alt="marketplace"> </div> Marketplace </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Platform_Data" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/data"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/data.svg" alt="data"> </div> Data </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Platform_BlueSilkAI" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/bluesilkai"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/bluesilkAI.svg" alt="bluesilkAI"> </div> Blue Silk™ AI </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-item--resource hs-menu-depth-2 span columns"> <a class="hs-menu-item-link fw" href="https://www.talkwalker.com/products/bluesilkgpt"> <div class="hs-menu-item--resource__inner d-flex flex-flow-column align-items-flex-start justify-content-flex-start gray-bg rounded-large o-hidden fw"> <div class="image-container sixteen-nine o-hidden p-relative rounded-large fw"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-cover" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Untitled-1.png" alt="Talkwalker AI"> </div> <div class="button small button--small ms-8">Generative AI</div> <div class="hs-menu-item--resource__infos ps-8 pb-8 pe-8"> <div class="display-xs-h5 display-sm-h5 display-md-h5 display-lg-h5 display-xl-h5">Blue Silk™ GPT</div> <p>Over a decade in the making, we are thrilled to give you Blue Silk™ GPT,<br>the greatest innovation in natural language processing purpose-built for consumer intelligence...</p> </div> </div> </a> </li> </div> </div> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Solutions <div class="hs-menu-children-toggle"></div> </span> <ul role="menu" class="hs-menu-children-wrapper hs-menu-children-wrapper--fixed dnd-section"> <div class="row-fluid d-flex flex-flow-row-wrap align-items-flex-start justify-content-center"> <div class="span9 columns"> <div class="dnd-row"> <div class="row-fluid flex-flow-md-row o-auto"> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> For industries </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Consumer-Goods" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/consumer-goods"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/goods.svg" alt="goods"> </div> Consumer goods </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Pharma-Healthcare" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/pharmaceuticals-healthcare"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/pharma.svg" alt="pharma"> </div> Pharma & Healthcare </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Sports" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/sports"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/sport_enter.svg" alt="sport_enter"> </div> Sports </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Media" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/media"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://www.talkwalker.com/hubfs/Website/Icons/devices.svg" alt="Media icon"> </div> Media </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Finserv" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/financial-services"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/financial.svg" alt="financial"> </div> Financial Services </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Technology" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/technology"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/IT.svg" alt="IT"> </div> Technology </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Industries_Agencies" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/agencies-industry"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/agencies.svg" alt="agencies"> </div> Agencies </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> For teams </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_PR-Comms" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/pr-communication"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/megaphone.svg" alt="megaphone"> </div> PR & Comms </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_SMM" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/social-media-managers"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/SocialMediaRelated.svg" alt="SocialMediaRelated"> </div> Social Marketing </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Digital-Marketing" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/digital-marketing"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/contentrelated.svg" alt="contentrelated"> </div> Digital Marketing </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_PConsumer-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/consumer-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/consumerinsight.svg" alt="consumerinsight"> </div> Consumer Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Customer-Experience" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/customer-experience"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/stars.svg" alt="stars"> </div> Customer Experience </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Teams_Agencies" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/solutions/agencies"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Icons/agencies.svg" alt="agencies"> </div> Agencies </a> </li> </ul> </li> <li class="hs-menu-item hs-menu-depth-2 span columns"> <span class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start"> Use Cases </span> <ul role="menu" class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Rep-Mgmt" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/reputation-management"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Reputation.svg" alt="menu-comms Reputation"> </div> Reputation Management </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Crisis-Mgmt" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/crisis-management"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/sentiment.svg" alt="sentiment"> </div> Crisis Management </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Comp-Intell" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/competitive-intelligence"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Radar%202.svg" alt="menu-comms Radar 2"> </div> Competitive Intelligence </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Trends-Research" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/trend-research"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Trends.svg" alt="menu-comms Trends"> </div> Trend Research </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Location-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/products/customer-feedback-analytics/location-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Location.svg" alt="menu-comms Location"> </div> Location Insights </a> </li> <li class="hs-menu-item hs-menu-depth-3"> <a data-ga-track-id="header_nav_Solution_Use_Product-Insights" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/use-cases/product-insights"> <div class="image-container square o-hidden p-relative w-10 me-4"> <img class="lazy p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/menu-comms%20Product.svg" alt="menu-comms Product"> </div> Product Insights </a> </li> </ul> </li> </div> </div> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"> <a data-ga-track-id="header_nav_Resources" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/resources"> Resources <div class="hs-menu-children-toggle"></div> </a> <ul role="menu" class="hs-menu-children-wrapper"> <div class="row-fluid"> <div class="span12 columns"> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Blog" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/blog"> Blog </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Reports" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/reports"> Reports </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Webinars" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/webinars"> Webinars </a> </li> <li class="hs-menu-item hs-menu-depth-2"> <a data-ga-track-id="header_nav_Resources_Help-Centre" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="http://helpcenter.talkwalker.com/"> Client Help Center </a> </li> </div> </div> </ul> </li> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Customer-Stories" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" href="https://www.talkwalker.com/case-studies"> Customer Stories </a> </li> <li class="hs-menu-item hs-menu-depth-1"> <a data-ga-track-id="header_nav_Pricing" class="hs-menu-item-link d-inline-flex flex-flow-row align-items-center justify-content-flex-start" 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id="button-schedule-a-demo" href="https://www.talkwalker.com/free-demo" class="button d-inline-flex align-items-center justify-content-center"> Schedule a demo </a> </span> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </header> <main id="main-content" class="body-container-wrapper p-relative z-md"> <div class="container-fluid product"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 product-row-0-background-color dnd-section product-row-0-background-layers product-row-0-padding product-row-0-vertical-alignment"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell product-dnd_partial-1-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-2 product-dnd_partial-1-column-1-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_1703150196345-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_product-dnd_partial-1-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="product-dnd_partial-1-module-2" class="custom-rich-text animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_product-dnd_partial-1-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h1 class=" first-gradient-color">Crisis Management</h1> <h2>Monitor. Respond. Report. Prevent</h2> <p class="display-xs-h6 display-sm-h6 display-md-h6 display-lg-h6 display-xl-h6">Most businesses experience crises. And most crises are identified, managed, and addressed online. So do you have the right tools, people and plan in place?</p></span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1699871069189" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="buttons mt-n-2 mb-n-2 ms-n-2 me-n-2 animation lazy fade-in d-flex flex-flow-row-wrap justify-content-center justify-content-sm-center justify-content-md-flex-start justify-content-lg-flex-start justify-content-xl-flex-start"> <span class="mt-2 mb-2 ms-2 me-2"> <span id="hs_cos_wrapper_widget_1699871069189_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_cta" style="" data-hs-cos-general-type="widget" data-hs-cos-type="cta"><span 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data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1706696553248" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="hs-video-widget" data-hsv-embed-id="a7c47ab8-a595-413b-85da-5e2a00e99bba"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe data-hsv-src="https://play-eu1.hubspotvideo.com/v/26552728/id/88669181168?play_button_color=ffffff&autoplay=true&muted=true" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="88669181168" data-hsv-play-button-color="ffffff" data-hsv-width="1920" data-hsv-height="1080" data-hsv-autoplay="true" data-hsv-muted="true" data-hsv-full-width="false"></iframe> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 product-row-1-vertical-alignment product-row-1-background-color dnd-section product-row-1-background-layers"> <div class="row-fluid "> <div class="span5 widget-span widget-type-cell cell_1700576214995-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="5"> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17005762149956" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_17005762149956" class="custom-rich-text custom-rich-text--checklist animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_module_17005762149956_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h2>Powerful Crisis Management Technology</h2> <p class="display-xs-h6 display-sm-h6 display-md-h6 display-lg-h6 display-xl-h6">Understand what consumers, customers, and competitors are saying about your business online.</p> <p class="display-xs-h6 display-sm-h6 display-md-h6 display-lg-h6 display-xl-h6">Pre-identify issues that could flare, monitor crises as they unfold, and monitor progress as you implement tactics to extinguish the fires.</p></span> </div> </div> </div> </div> </div> </div> <div class="span1 widget-span widget-type-cell cell_17005762149952-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="5" data-w="1"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17005762149959" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> </div> <div class="span6 widget-span widget-type-cell cell_17005762149953-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_170057621499511" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_170057621499511" class="image p-relative"> <div class="image__container"> <picture class="image-container d-flex p-relative o-hidden image-container--visual four-three four-three-sm square-md four-three-lg four-three-xl no-rounded no-rounded-sm rounded-large-md -lg no-rounded-xl"> <img class="lazy d-flex p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/social_listening_image.webp" alt="social_listening_image"> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-10 product-row-2-padding product-row-2-vertical-alignment product-row-2-background-color dnd-section product-row-2-background-layers"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_16981353437598-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-11 cell_16981353437598-row-0-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_169813534375914-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_169813534375916" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_169813534375916" class="cards cards--flip dnd-row mt-n-4 mb-n-4 mobile-row "> <div class="row-fluid d-flex flex-flow-row flex-flow-md-row-wrap o-auto o-md-visible no-scrollbar p-relative justify-content-flex-start mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <div class="span4 columns d-flex flex-flow-column mt-2 animation lazy fade-in "> <div class="cards__card flex-grow fourth-accent-bg border-solid border-thick gray-border-color d-flex p-relative o-hidden rounded-large mt-5 mb-5 mt-lg-3 mb-lg-3 mt-xl-5 mb-xl-5 pt-6 pb-6 ps-6 pe-6 pt-md-8 pb-md-8 ps-md-8 pe-md-8 pt-lg-12 pb-lg-12 ps-lg-12 pe-lg-22"> <div class="cards__card-infos d-flex flex-flow-column flex-grow"> <div class="cards__card-description fw d-flex flex-flow-column flex-grow align-items-flex-start align-items-sm-flex-start align-items-md-flex-start align-items-lg-flex-start align-items-xl-flex-start text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left "> <div class="image-container d-flex nine-sixteen p-relative mb-4 min-w-13 w-13"> <img class="lazy t-0 s-0 fh fw object-fit-contain d-flex p-absolute" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Icons/SocialMediaRelated.svg" alt="SocialMediaRelated" loading="" width="64" height="64"> </div> <div class="description "> <span id="hs_cos_wrapper_module_169813534375916_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h4>Complete Coverage</h4> <p>Get complete coverage without any data throttling. Plus top-notch data accuracy means you can be confident you never miss a mention!</p></span> </div> </div> </div> </div> </div> <div class="span4 columns d-flex flex-flow-column mt-2 animation lazy fade-in "> <div class="cards__card flex-grow fourth-accent-bg border-solid border-thick gray-border-color d-flex p-relative o-hidden rounded-large mt-5 mb-5 mt-lg-3 mb-lg-3 mt-xl-5 mb-xl-5 pt-6 pb-6 ps-6 pe-6 pt-md-8 pb-md-8 ps-md-8 pe-md-8 pt-lg-12 pb-lg-12 ps-lg-12 pe-lg-22"> <div class="cards__card-infos d-flex flex-flow-column flex-grow"> <div class="cards__card-description fw d-flex flex-flow-column flex-grow align-items-flex-start align-items-sm-flex-start align-items-md-flex-start align-items-lg-flex-start align-items-xl-flex-start text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left "> <div class="image-container d-flex nine-sixteen p-relative mb-4 min-w-13 w-13"> <img class="lazy t-0 s-0 fh fw object-fit-contain d-flex p-absolute" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Icons/megaphone-1.svg" alt="megaphone-1" loading="" width="64" height="64"> </div> <div class="description "> <span id="hs_cos_wrapper_module_169813534375916_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h4>Real Time Alerts</h4> <p>Alerts straight to your phone and email, through 24/7 monitoring. Stay informed informed so you can act quickly and proactively to respond to potential issues.</p></span> </div> </div> </div> </div> </div> <div class="span4 columns d-flex flex-flow-column mt-2 animation lazy fade-in "> <div class="cards__card flex-grow fourth-accent-bg border-solid border-thick gray-border-color d-flex p-relative o-hidden rounded-large mt-5 mb-5 mt-lg-3 mb-lg-3 mt-xl-5 mb-xl-5 pt-6 pb-6 ps-6 pe-6 pt-md-8 pb-md-8 ps-md-8 pe-md-8 pt-lg-12 pb-lg-12 ps-lg-12 pe-lg-22"> <div class="cards__card-infos d-flex flex-flow-column flex-grow"> <div class="cards__card-description fw d-flex flex-flow-column flex-grow align-items-flex-start align-items-sm-flex-start align-items-md-flex-start align-items-lg-flex-start align-items-xl-flex-start text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left "> <div class="image-container d-flex nine-sixteen p-relative mb-4 min-w-13 w-13"> <img class="lazy t-0 s-0 fh fw object-fit-contain d-flex p-absolute" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Icons/AI-1.svg" alt="AI-1" loading="" width="64" height="64"> </div> <div class="description "> <span id="hs_cos_wrapper_module_169813534375916_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h4>Next-Generation Social Listening</h4> <p>Go beyond boolean searching and dashboard analysis. Make social data available to all your teams. </p></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 product-row-3-background-layers dnd-section product-row-3-background-color product-row-3-vertical-alignment"> <div class="row-fluid "> <div class="span6 widget-span widget-type-cell cell_1700566071744-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="6"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17005660717445" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="module_17005660717445" class="image p-relative"> <div class="image__container"> <picture class="image-container d-flex p-relative o-hidden image-container--visual four-three four-three-sm square-md four-three-lg four-three-xl no-rounded no-rounded-sm rounded-large-md -lg no-rounded-xl"> <img class="lazy d-flex p-absolute t-0 s-0 fw fh object-fit-contain" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Group%20287.webp" alt="Group 287"> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="span1 widget-span widget-type-cell cell_17005660717442-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="6" data-w="1"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17005660717447" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-space" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span class="hs-horizontal-spacer"></span></div> </div> </div> </div> </div> <div class="span5 widget-span widget-type-cell cell_17005660717443-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="7" data-w="5"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_170056607174410" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_170056607174410" class="custom-rich-text animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_module_170056607174410_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h2>Build a Strong Crisis Management Plan.</h2> <p class="display-xs-h6 display-sm-h6 display-md-h6 display-lg-h6 display-xl-h6">A well-defined crisis management plan is crucial for addressing issues that can potentially harm your business's reputation, operations, or employees. By effectively monitoring your brand online, you can minimize the impact of a crisis and expedite recovery.</p></span> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_17005667835972" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="buttons mt-n-2 mb-n-2 ms-n-2 me-n-2 animation lazy fade-in d-flex flex-flow-row-wrap justify-content-center justify-content-sm-center justify-content-md-center justify-content-lg-center justify-content-xl-center"> <span class="mt-2 mb-2 ms-2 me-2"> <a id="button-talk-to-us" href="https://www.talkwalker.com/contact-us" target="_blank" rel="noopener" class="button d-inline-flex align-items-center justify-content-center"> Talk to us </a> </span> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-section product-row-4-background-color product-row-4-padding product-row-4-background-layers"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16983133099333" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_16983133099333" class="custom-rich-text custom-rich-text--checklist animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_module_16983133099333_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h2>Useful Reading...</h2></span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-20 product-row-5-background-layers dnd-section product-row-5-background-color"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1698313406116" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="widget_1698313406116" class="image p-relative"> <div class="image__container"> <picture class="image-container d-flex p-relative o-hidden four-three square-sm square-md square-lg square-xl rounded-large rounded-large-sm rounded-large-md -lg rounded-large-xl"> <a href="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Assets/reports/Crisis-Communications.pdf" class="p-absolute t-0 s-0 fw fh" target="_blank" rel="noopener"> <img class="lazy d-flex p-absolute t-0 s-0 fw fh object-fit-cover" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Picture.webp" alt="Picture"> </a> </picture> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1698313661724" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="widget_1698313661724" class="custom-rich-text animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_widget_1698313661724_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h5>Real time crisis management</h5> <p>Read our brochure on how to manage crisis communications in the digital age.</p></span> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1700661487703" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="buttons mt-n-2 mb-n-2 ms-n-2 me-n-2 animation lazy fade-in d-flex flex-flow-row-wrap justify-content-center justify-content-sm-center justify-content-md-center justify-content-lg-center justify-content-xl-center"> <span class="mt-2 mb-2 ms-2 me-2"> <a id="button-read-it-here" href="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Website/Assets/reports/Crisis-Communications.pdf" target="_blank" rel="noopener" class="button d-inline-flex align-items-center justify-content-center"> Read it here </a> </span> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1698313483669" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="widget_1698313483669" class="image p-relative"> <div class="image__container"> <picture class="image-container d-flex p-relative o-hidden four-three square-sm square-md square-lg square-xl rounded-large rounded-large-sm rounded-large-md -lg rounded-large-xl"> <a href="https://www.talkwalker.com/blog/pr-crisis-management" class="p-absolute t-0 s-0 fw fh" target="_blank" rel="noopener"> <img class="lazy d-flex p-absolute t-0 s-0 fw fh object-fit-cover" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/Picture-1.webp" alt="Picture-1"> </a> </picture> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1698313960266" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_1698313960266" class="custom-rich-text animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_module_1698313960266_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h5>11 steps for PR crisis management</h5> <p>Take a look at our insightful blog post that delves into the intricacies of identifying and managing crises.</p></span> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1700661614952" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="buttons mt-n-2 mb-n-2 ms-n-2 me-n-2 animation lazy fade-in d-flex flex-flow-row-wrap justify-content-center justify-content-sm-center justify-content-md-center justify-content-lg-center justify-content-xl-center"> <span class="mt-2 mb-2 ms-2 me-2"> <a id="button-read-it-here" href="https://www.talkwalker.com/blog/pr-crisis-management" target="_blank" rel="noopener" class="button d-inline-flex align-items-center justify-content-center"> Read it here </a> </span> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-27 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1698313489326" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="widget_1698313489326" class="image p-relative"> <div class="image__container"> <picture class="image-container d-flex p-relative o-hidden four-three square-sm square-md square-lg square-xl rounded-large rounded-large-sm rounded-large-md -lg rounded-large-xl"> <a href="https://www.talkwalker.com/blog/crisis-communication-plan" class="p-absolute t-0 s-0 fw fh" target="_blank" rel="noopener"> <img class="lazy d-flex p-absolute t-0 s-0 fw fh object-fit-cover" data-src="https://26552728.fs1.hubspotusercontent-eu1.net/hubfs/26552728/PR_crisis_management.webp" alt="PR_crisis_management"> </a> </picture> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-28 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1698313971008" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_1698313971008" class="custom-rich-text animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_module_1698313971008_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h5>7 Step Crisis Communication Plan</h5> <p>Read our blog with 7 steps on how to build an effective crisis communications plan.</p></span> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-29 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1700661711543" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="buttons mt-n-2 mb-n-2 ms-n-2 me-n-2 animation lazy fade-in d-flex flex-flow-row-wrap justify-content-center justify-content-sm-center justify-content-md-center justify-content-lg-center justify-content-xl-center"> <span class="mt-2 mb-2 ms-2 me-2"> <a id="button-read-it-here" href="https://www.talkwalker.com/blog/crisis-communication-plan" target="_blank" rel="noopener" class="button d-inline-flex align-items-center justify-content-center"> Read it here </a> </span> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-30 product-row-6-background-color dnd-section product-row-6-vertical-alignment product-row-6-background-layers"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell cell_17005668142257-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-31 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_170056681422510" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div id="module_170056681422510" class="custom-rich-text animation lazy fade-in text-align-left text-align-sm-left text-align-md-left text-align-lg-left text-align-xl-left mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-0 mb-sm-0 mb-md-0 mb-lg-0 mb-xl-0 pt-0 pt-sm-0 pt-md-0 pt-lg-0 pt-xl-0 pb-0 pb-sm-0 pb-md-0 pb-lg-0 pb-xl-0 ps-0 ps-sm-0 ps-md-0 ps-lg-0 ps-xl-0 pe-0 pe-sm-0 pe-md-0 pe-lg-0 pe-xl-0 "> <span id="hs_cos_wrapper_module_170056681422510_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" data-hs-cos-field="html"><h2><span style="color: #eb5888;"><span style="color: #425b76;">Common Questions About</span> Crisis Management</span></h2></span> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-32 dnd-row cell_17005668142257-row-1-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column cell_170056681422511-vertical-alignment" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-33 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_170056681422513" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="accordion "> <div class="accordion-links no-scrollbar p-relative d-flex flex-flow-column mb-n-3 mb-n-sm-3 mb-n-md-3 mb-n-lg-5 mb-n-xl-5 "> <div class="accordion-item p-relative d-flex flex-flow-column rounded-medium active white-bg mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-3 mb-sm-3 mb-md-3 mb-lg-5 mb-xl-5 pt-6 pt-sm-6 pt-md-6 pt-lg-12 pt-xl-12 pb-6 pb-sm-6 pb-md-6 pb-lg-12 pb-xl-12 ps-6 ps-sm-6 ps-md-6 ps-lg-12 ps-xl-12 pe-6 pe-sm-6 pe-md-6 pe-lg-12 pe-xl-12 " id="module_170056681422513-1-accordion"> <div class="accordion-title p-relative d-flex flex-flow-row align-items-center justify-content-flex-start"> <div class="accordion_title__inner first-color me-2 display-h3 display-sm-h4 display-md-h4 display-lg-h4 display-xl-h4"><b>How does Talkwalker define Crisis Management? </b></div> <div class="icon-container p-relative d-flex flex-flow-column align-items-center justify-content-center ms-auto none" style="flex: 0 0 25px; width: 25px; height: 25px; padding: 0px;"> <span class="p-absolute t-50 s-50 translate-c-c"></span> <span class="p-absolute t-50 s-50 translate-c-c"></span> </div> </div> <div class="accordion-content active d-flex flex-flow-column flex-flow-md-row-wrap ps-0 pe-0" id="module_170056681422513-1-accordion-content"> <div class="dnd-row mt-4 o-hidden"> <div class="row-fluid"> <div class="accordion-text span12 columns"> <div class="hs_cos_wrapper_type_rich_text"> <p>Crisis management refers to the process of anticipating, preparing for, and responding to a crisis situation. A crisis can be any unexpected event that threatens an organization's reputation, brand image, finances, or operations. Examples of crises include data breaches, product recalls, natural disasters, social media backlash, employee misconduct, and more.<br><br>Effective crisis management involves several stages, including crisis prevention, crisis preparation, and crisis response. In the prevention stage, organizations take steps to minimize the risk of a crisis occurring in the first place. This can include developing robust policies and procedures, conducting rigorous risk assessments, and investing in employee training.<br><br>In the preparation stage, organizations develop a crisis management plan that outlines the roles and responsibilities of each team member, the steps to take during a crisis, and the communication channels to use. The plan should also specify the criteria for activating the crisis management team, based on the severity of the situation.<br><br>During a crisis, the crisis management team takes action to mitigate the impact and restore normal operations. This involves communicating with stakeholders, including employees, customers, media outlets, and the public, to provide accurate and timely information. It is also important to take responsibility for the situation, show empathy, and offer solutions to the affected parties.<br><br>In addition to these core stages, crisis management also requires ongoing analysis and evaluation to improve the process continually. This includes post-crisis debriefs and reviews, where teams identify strengths, weaknesses, and areas for improvement. Organizations can also use social listening and media monitoring tools to stay up-to-date on customer sentiment and emerging trends that could impact their operations.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-item p-relative d-flex flex-flow-column rounded-medium white-bg mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-3 mb-sm-3 mb-md-3 mb-lg-5 mb-xl-5 pt-6 pt-sm-6 pt-md-6 pt-lg-12 pt-xl-12 pb-6 pb-sm-6 pb-md-6 pb-lg-12 pb-xl-12 ps-6 ps-sm-6 ps-md-6 ps-lg-12 ps-xl-12 pe-6 pe-sm-6 pe-md-6 pe-lg-12 pe-xl-12 " id="module_170056681422513-2-accordion"> <div class="accordion-title p-relative d-flex flex-flow-row align-items-center justify-content-flex-start"> <div class="accordion_title__inner first-color me-2 display-h3 display-sm-h4 display-md-h4 display-lg-h4 display-xl-h4"><b>What are some examples of crisis management strategies?</b></div> <div class="icon-container p-relative d-flex flex-flow-column align-items-center justify-content-center ms-auto none" style="flex: 0 0 25px; width: 25px; height: 25px; padding: 0px;"> <span class="p-absolute t-50 s-50 translate-c-c"></span> <span class="p-absolute t-50 s-50 translate-c-c"></span> </div> </div> <div class="accordion-content d-flex flex-flow-column flex-flow-md-row-wrap ps-0 pe-0" id="module_170056681422513-2-accordion-content"> <div class="dnd-row mt-4 o-hidden"> <div class="row-fluid"> <div class="accordion-text span12 columns"> <div class="hs_cos_wrapper_type_rich_text"> <p>During a crisis, you need to know what is being said about your brand and where it's being said. Talkwalker monitors social media platforms and other sources to show you exactly what people are saying about your brand. It tracks all mentions, including hashtags, to give you a comprehensive overview of conversations about your brand. With this information, you can identify issues, rumors, and complaints in real-time, which is crucial when dealing with a crisis.</p> <p><strong>Track influencers</strong></p> <p>An influencer can either amplify the positivity or negativity of your brand in a crisis. They have the power to sway opinions and shape the conversation. Talkwalker identifies influencers by analyzing their content and engagement. You can then reach out to them and get them to participate in the conversation positively. This strategy can help you change the conversation and turn a crisis into an opportunity.</p> <p> </p> <p><strong>Monitor conversations</strong></p> <p>Once you've implemented your crisis management strategy, it's crucial to track its effectiveness. Talkwalker provides you with real-time analytics that show you the impact of your response. You can track the reach and engagement of your messaging, monitor the sentiment, and identify which posts are generating the most interest. These insights will allow you to tweak your strategy continually and improve it for the future.</p> <p> </p> <p><strong>Benchmark against competitors</strong></p> <p>Talkwalker also allows you to benchmark your brand against your competitors. You can compare engagement, share of voice, and sentiment across social media platforms. This allows you to monitor your competitors for any potential crises. It also gives you the advantage of identifying industry trends and gaps in the market that you can leverage.</p> </div> </div> </div> </div> </div> </div> <div class="accordion-item p-relative d-flex flex-flow-column rounded-medium white-bg mt-0 mt-sm-0 mt-md-0 mt-lg-0 mt-xl-0 mb-3 mb-sm-3 mb-md-3 mb-lg-5 mb-xl-5 pt-6 pt-sm-6 pt-md-6 pt-lg-12 pt-xl-12 pb-6 pb-sm-6 pb-md-6 pb-lg-12 pb-xl-12 ps-6 ps-sm-6 ps-md-6 ps-lg-12 ps-xl-12 pe-6 pe-sm-6 pe-md-6 pe-lg-12 pe-xl-12 " id="module_170056681422513-3-accordion"> <div class="accordion-title p-relative d-flex flex-flow-row align-items-center justify-content-flex-start"> <div class="accordion_title__inner first-color me-2 display-h3 display-sm-h4 display-md-h4 display-lg-h4 display-xl-h4"><b>When is a crisis a crisis?</b></div> <div class="icon-container p-relative d-flex flex-flow-column align-items-center justify-content-center ms-auto none" style="flex: 0 0 25px; width: 25px; height: 25px; padding: 0px;"> <span class="p-absolute t-50 s-50 translate-c-c"></span> <span class="p-absolute t-50 s-50 translate-c-c"></span> </div> </div> <div class="accordion-content d-flex flex-flow-column flex-flow-md-row-wrap ps-0 pe-0" id="module_170056681422513-3-accordion-content"> <div class="dnd-row mt-4 o-hidden"> <div class="row-fluid"> <div class="accordion-text span12 columns"> <div class="hs_cos_wrapper_type_rich_text"> <p>When does a problem become a crisis for PR professionals? Let's face it, not every issue rises to the level of a full-blown PR disaster.<br><br>Before hitting the panic button, let's ask ourselves a few key questions:<br><br>Will this problem significantly disrupt our company's operations or send the board into a frenzy?<br>Will it have a detrimental impact on our bottom line?<br>Will our brand's reputation be at risk, affecting stakeholders, customers, prospects, and the industry as a whole?<br><br>Sure, individually, any of these scenarios might not be ideal, but we could handle them. Even if a couple of them occurred simultaneously, we could manage. But what if all three collide? PR CRISIS!<br><br>But, before we jump into crisis mode, let's take a step back. Overreacting may only exacerbate the issue at hand.<br><br>Because the truth is, not every problem should be labeled as a crisis. A negative review or a sarcastic post on social media, while annoying, doesn't automatically classify as a crisis.<br><br>However, these seemingly minor issues, if not handled with care, can quickly escalate into a full-blown PR crisis, causing reputational damage that takes time to repair. This is where social media listening becomes a powerful tool in recognizing potential crises before they spiral out of control.<br><br>So, which PR crises demand our immediate attention? Let's break them down into three levels:<br><br>PR crisis level 1:<br>This is the type of crisis that could leave your brand severely wounded if not addressed swiftly. Think product recalls due to defects or safety concerns, workplace harassment incidents involving intimidation or discrimination, or instances of corporate impropriety ranging from deception to poor customer service. Be prepared to face negative media coverage across various channels – press, social media, news outlets, television, and radio. A multidimensional response strategy is crucial, involving public apologies, explanations on your website, and active engagement on social media, press, and broadcast platforms.<br><br>PR crisis level 2:<br>Though less intense, level 2 crises should not be taken lightly. Customer complaints and criticisms can snowball into major crises if left unattended. Make sure to act promptly, addressing these issues one-on-one or publicly, depending on where they arise. Social listening will be your ally in identifying these problems early and responding swiftly.<br><br>PR crisis level 3:<br>Sometimes, a crisis within a competitor's or related industry's sphere can cast a shadow on your brand by association. That's when competitive intelligence becomes key. Besides monitoring your own social media channels – which we hope you're already doing – keep an eye on your competitors' channels as well. If you catch wind of a potential issue, make a statement promptly. By staying proactive, you minimize the chances of reputational damage.<br><br>As PR professionals, your role in crisis management is vital. By identifying and categorizing potential crises, you can effectively prevent minor problems from erupting into full-scale disasters. So, embrace the power of social listening and competitive intelligence to safeguard your brand's reputation and ensure smooth sailing even in tumultuous times.</p> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <footer id="footer" class="footer"> <div data-global-resource-path="talkwalker-theme/partials/footer.html"><div class="container-fluid footer-section p-relative z-sm"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section footer-section-row-0-vertical-alignment"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell footer-section-column-1-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 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