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I’ve spent the majority of my career focused on launching, scaling, and operating direct-to-consumer ecommerce brands like Hint, JuneShine, Caraway, Black Wolf Nation, Spritz Society, and Poo~Pourri. 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13.06a30.41 30.41 0 018.89 4.23 30.46 30.46 0 01-9 4.26A34.54 34.54 0 0031 22a33.67 33.67 0 00-.21-3.73zm8.82.59A33.75 33.75 0 0030.26 15a29.2 29.2 0 00-3.89-9.56 17.54 17.54 0 0113.24 13.42zm-21-13.41a29.16 29.16 0 00-3.85 9.35 29.16 29.16 0 00-9.35 3.85A17.54 17.54 0 0118.64 5.44zM5.44 26.36a29.2 29.2 0 009.56 3.9 33.75 33.75 0 003.86 9.36A17.54 17.54 0 015.44 26.36zm20.7 13.25a33.73 33.73 0 003.91-9.56 33.73 33.73 0 009.56-3.91 17.55 17.55 0 01-13.47 13.47z"/></svg></symbol><symbol id="modules-nav-external-indicator"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 7 7"><path d="M7 7V0H0l7 7z"/></svg></symbol></svg></div> <div class="signup-form-wrapper signup--hidden " data-define="{form_0: new SignupForm(this)}"> <form class="marketing-form signup-form stateful-form" novalidate="novalidate" autocomplete="off" data-namespace="form_0" data-hidden-fields-namespace="hiddenFields_0" data-bind-event-submit="form_0.handleSubmit(this, event)" action="https://web.archive.org/web/20211022002349/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"> <div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Email address</span><input placeholder="Email address" aria-describedby="MessageId_2022" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input marketing-input--floating" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_2022"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error && state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Password</span><input placeholder="Password" aria-describedby="MessageId_1eee" name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_1eee"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Your store name</span><input placeholder="Your store name" aria-describedby="MessageId_1736" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_1736"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error && state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true && state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: "", source_url: "", source_url_referer: "", signup_code: "", signup_page: "", signup_page_referer: "", signup_types: [], theme: "", selected_app: "", selected_plan: "", domain_to_connect: "", }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="en"> <input type="hidden" name="locale" value="en"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Create your store</button> </div> </form> </div> <div id="Announcements"></div> <div hidden="" id="WarningText">Opens in a new window</div> <div class="cookies-notice" role="region" aria-label="cookie policy"> <div class="grid"> <div class="grid__item 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By using our website, you agree to our <a target="_blank" class="body-link body-link--reverse" aria-describedby="WarningText" href="https://web.archive.org/web/20211022002349/https://www.shopify.com/legal/privacy">privacy policy<svg class="icon icon--fill-white marketing-nav__external-indicator" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-nav-external-indicator"/> </svg></a> and our <a target="_blank" class="body-link body-link--reverse" aria-describedby="WarningText" href="https://web.archive.org/web/20211022002349/https://www.shopify.com/legal/cookies">cookie policy<svg class="icon icon--fill-white marketing-nav__external-indicator" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-nav-external-indicator"/> </svg></a>. </p> 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aria-labelledby="icon-logos-shopify-white-1-title" role="img"><title id="icon-logos-shopify-white-1-title">Shopify</title> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#logos-shopify-white"/> </svg> </a> </div> <ul class="marketing-nav__items display--expanded-nav"> <li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start Nav" data-trekkie-event="Main Nav" data-trekkie-action="Start Nav" data-trekkie-id="Main Nav Start Nav">Start<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/start" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Start your business</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Branding Nav" data-trekkie-event="Main Nav" data-trekkie-action="Branding Nav" data-trekkie-id="Main Nav Branding Nav">Branding<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Look professional and help customers connect with your business</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/tools/business-name-generator" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Business name generator</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online presence Nav" data-trekkie-event="Main Nav" data-trekkie-action="Online presence Nav" data-trekkie-id="Main Nav Online presence Nav">Online presence<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Find a domain, explore stock images, and amplify your brand</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/domains" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Web address</a></li><li><a href="https://web.archive.org/web/20211022002349/https://burst.shopify.com/" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Stock photography</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Store set up Nav" data-trekkie-event="Main Nav" data-trekkie-action="Store set up Nav" data-trekkie-id="Main Nav Store set up Nav">Store set up<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Use Shopify’s powerful features to start selling</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/oberlo" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Products to sell</a></li><li><a href="https://web.archive.org/web/20211022002349/https://themes.shopify.com/?locale=en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Store themes</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sell Nav" data-trekkie-id="Main Nav Sell Nav">Sell<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/sell" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Sell everywhere</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online store" data-trekkie-event="Main Nav" data-trekkie-action="Online store" data-trekkie-id="Main Nav Online store">Online store<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell online with an ecommerce website</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/online" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Overview</a></li><li><a href="/web/20211022002349/https://www.shopify.com/online/ecommerce-solutions" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Features</a></li><li><a href="/web/20211022002349/https://www.shopify.com/examples" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Examples</a></li><li><a href="/web/20211022002349/https://www.shopify.com/online/themes" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Themes</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Nav" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Nav" data-trekkie-id="Main Nav Point of Sale Nav">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell at retail locations, pop-ups, and beyond</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/pos" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Overview</a></li><li><a href="/web/20211022002349/https://www.shopify.com/pos/hardware" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211022002349/https://www.shopify.com/pos/features" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Features</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button Nav" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button Nav" data-trekkie-id="Main Nav Buy Button Nav">Buy Button<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Transform an existing website or blog into an online store</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/buy-button" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout" data-trekkie-event="Main Nav" data-trekkie-action="Checkout" data-trekkie-id="Main Nav Checkout">Checkout<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Provide fast, smooth checkout experiences</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/checkout" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Checkout Overview" data-trekkie-event="Main Nav" data-trekkie-action="Checkout Overview" data-trekkie-id="Main Nav Checkout Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels Nav" data-trekkie-id="Main Nav Sales channels Nav">Sales channels<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach millions of shoppers and boost sales</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/channels" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Overview</a></li><li><a href="/web/20211022002349/https://www.shopify.com/facebook-instagram" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook and Instagram</a></li><li><a href="/web/20211022002349/https://www.shopify.com/google" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211022002349/https://www.shopify.com/sell-on-tiktok" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="TikTok" data-trekkie-event="Main Nav" data-trekkie-action="TikTok" data-trekkie-id="Main Nav TikTok">TikTok</a></li><li><a href="/web/20211022002349/https://www.shopify.com/walmart" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Walmart" data-trekkie-event="Main Nav" data-trekkie-action="Walmart" data-trekkie-id="Main Nav Walmart">Walmart Marketplace</a></li><li><a href="/web/20211022002349/https://www.shopify.com/ebay" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Nav" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Nav" data-trekkie-id="Main Nav Wholesale marketplace Nav">Wholesale marketplace<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Sell your products wholesale to retailers from across the US</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/handshake" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Overview" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Overview" data-trekkie-id="Main Nav Wholesale marketplace Overview">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools Nav" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools Nav" data-trekkie-id="Main Nav Custom storefront tools Nav">Custom storefront tools<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Stand out with custom commerce</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/custom-storefront-tools" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Custom storefront tools" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools" data-trekkie-id="Main Nav Custom storefront tools">Overview</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Nav" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Nav" data-trekkie-id="Main Nav International commerce Nav">International commerce<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Reach buyers in new markets with international selling tools</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/markets" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Overview</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market Nav" data-trekkie-event="Main Nav" data-trekkie-action="Market Nav" data-trekkie-id="Main Nav Market Nav">Market<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/market" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Market your business</a></li><li><a href="/web/20211022002349/https://www.shopify.com/email-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211022002349/https://www.shopify.com/inbox" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="inbox" data-trekkie-event="Main Nav" data-trekkie-action="inbox" data-trekkie-id="Main Nav inbox">Business chat</a></li><li><a href="/web/20211022002349/https://www.shopify.com/facebook-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage Nav" data-trekkie-event="Main Nav" data-trekkie-action="Manage Nav" data-trekkie-id="Main Nav Manage Nav">Manage<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/manage" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage everything" data-trekkie-event="Main Nav" data-trekkie-action="Manage everything" data-trekkie-id="Main Nav Manage everything">Manage everything</a></li><li><a href="/web/20211022002349/https://www.shopify.com/payments" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Payments" data-trekkie-event="Main Nav" data-trekkie-action="Payments" data-trekkie-id="Main Nav Payments">Payments</a></li><li><a href="/web/20211022002349/https://www.shopify.com/balance" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Balance" data-trekkie-event="Main Nav" data-trekkie-action="Balance" data-trekkie-id="Main Nav Balance">Balance</a></li><li><a href="/web/20211022002349/https://www.shopify.com/capital" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Capital" data-trekkie-event="Main Nav" data-trekkie-action="Capital" data-trekkie-id="Main Nav Capital">Capital</a></li><li><a href="/web/20211022002349/https://www.shopify.com/shipping" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shipping" data-trekkie-event="Main Nav" data-trekkie-action="Shipping" data-trekkie-id="Main Nav Shipping">Shipping</a></li></ul></div></div></div></li> </ul> <ul class="marketing-nav__items marketing-nav__user display--expanded-nav"> <li><a href="/web/20211022002349/https://www.shopify.com/pricing" class="marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Pricing" data-trekkie-event="Main Nav" data-trekkie-action="Pricing" data-trekkie-id="Main Nav Pricing">Pricing</a></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--active marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Learn Nav" data-trekkie-event="Main Nav" data-trekkie-action="Learn Nav" data-trekkie-id="Main Nav Learn Nav">Learn<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="https://web.archive.org/web/20211022002349/https://help.shopify.com/en" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Help Center" data-trekkie-event="Main Nav" data-trekkie-action="Help Center" data-trekkie-id="Main Nav Help Center">Help Center</a></li><li><a href="/web/20211022002349/https://www.shopify.com/blog" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Blog" data-trekkie-event="Main Nav" data-trekkie-action="Blog" data-trekkie-id="Main Nav Blog">Blog</a></li><li><a href="/web/20211022002349/https://www.shopify.com/learn" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Compass" data-trekkie-event="Main Nav" data-trekkie-action="Compass" data-trekkie-id="Main Nav Compass">Business Courses</a></li><li><a href="/web/20211022002349/https://www.shopify.com/blog/topics/guides" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Guides" data-trekkie-event="Main Nav" data-trekkie-action="Guides" data-trekkie-id="Main Nav Guides">Guides</a></li><li><a href="https://web.archive.org/web/20211022002349/https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=navbar&utm_content=en&utm_medium=web&utm_source=shopify" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Forums" data-trekkie-event="Main Nav" data-trekkie-action="Forums" data-trekkie-id="Main Nav Forums">Shopify Community</a></li><li><a href="/web/20211022002349/https://www.shopify.com/tools" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Free tools" data-trekkie-event="Main Nav" data-trekkie-action="Free tools" data-trekkie-id="Main Nav Free tools">Free tools</a></li><li><a href="/web/20211022002349/https://www.shopify.com/podcasts" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Podcasts" data-trekkie-event="Main Nav" data-trekkie-action="Podcasts" data-trekkie-id="Main Nav Podcasts">Podcasts</a></li><li><a href="/web/20211022002349/https://www.shopify.com/encyclopedia" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business encyclopedia" data-trekkie-event="Main Nav" data-trekkie-action="Business encyclopedia" data-trekkie-id="Main Nav Business encyclopedia">Business encyclopedia</a></li><li><a href="https://web.archive.org/web/20211022002349/https://events.shopify.com/home?utm_campaign=homepage&utm_content=en&utm_medium=web&utm_source=shopify" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Community Events" data-trekkie-event="Main Nav" data-trekkie-action="Community Events" data-trekkie-id="Main Nav Community Events">Community Events</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" url="html_options {:data=>{:ga_event=>"Main Nav", :ga_action=>"Compare Nav", :trekkie_event=>"Main Nav", :trekkie_action=>"Compare Nav", :trekkie_id=>"Main Nav Compare Nav"}}" itemprop="name">Compare<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Compare Shopify & other ecommerce platforms</p><ul class="popover__list"><li><a href="/web/20211022002349/https://www.shopify.com/compare/shopify-vs-wix" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Wix" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Wix" data-trekkie-id="Main Nav Shopify vs. Wix">Shopify vs. Wix</a></li><li><a href="/web/20211022002349/https://www.shopify.com/compare/shopify-vs-woocommerce" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. WooCommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. WooCommerce" data-trekkie-id="Main Nav Shopify vs. WooCommerce">Shopify vs. WooCommerce</a></li><li><a href="/web/20211022002349/https://www.shopify.com/compare/shopify-vs-bigcommerce" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Bigcommerce" data-trekkie-event="Main Nav" data-trekkie-action="Shopify vs. Bigcommerce" data-trekkie-id="Main Nav Shopify vs. Bigcommerce">Shopify vs. BigCommerce</a></li><li><a href="/web/20211022002349/https://www.shopify.com/compare/shopify-vs-etsy" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shopify vs. Etsy" data-trekkie-event="Main 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data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Start your business</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Branding<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Look professional and help customers connect with your business</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/tools/business-name-generator" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Business name 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to sell</a></li><li><a href="https://web.archive.org/web/20211022002349/https://themes.shopify.com/?locale=en" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Store themes</a></li></ul></div></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Sell<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/sell" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Sell everywhere</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Online store<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Sell online with an ecommerce website</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/online" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Overview</a></li><li><a href="/web/20211022002349/https://www.shopify.com/online/ecommerce-solutions" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Features</a></li><li><a href="/web/20211022002349/https://www.shopify.com/examples" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Examples</a></li><li><a href="/web/20211022002349/https://www.shopify.com/online/themes" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Themes</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use 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href="/web/20211022002349/https://www.shopify.com/pos/features" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Features</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Buy Button<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Transform an existing website or blog into an online store</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/buy-button" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Checkout<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Provide fast, smooth checkout experiences</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/checkout" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Checkout Overview" data-trekkie-event="Main Nav" data-trekkie-action="Checkout Overview" data-trekkie-id="Main Nav Checkout Overview">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Sales channels<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Reach millions of shoppers and boost sales</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/channels" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Overview</a></li><li><a href="/web/20211022002349/https://www.shopify.com/facebook-instagram" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook and Instagram</a></li><li><a href="/web/20211022002349/https://www.shopify.com/google" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211022002349/https://www.shopify.com/sell-on-tiktok" class="drawer__item" data-ga-event="Main Nav" data-ga-action="TikTok" data-trekkie-event="Main Nav" data-trekkie-action="TikTok" data-trekkie-id="Main Nav TikTok">TikTok</a></li><li><a href="/web/20211022002349/https://www.shopify.com/walmart" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Walmart" data-trekkie-event="Main Nav" data-trekkie-action="Walmart" data-trekkie-id="Main Nav Walmart">Walmart Marketplace</a></li><li><a href="/web/20211022002349/https://www.shopify.com/ebay" class="drawer__item" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Wholesale marketplace<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Sell your products wholesale to retailers from across the US</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/handshake" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Wholesale marketplace Overview" data-trekkie-event="Main Nav" data-trekkie-action="Wholesale marketplace Overview" data-trekkie-id="Main Nav Wholesale marketplace Overview">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Custom storefront tools<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211022002349im_/https://www.shopify.com/blog/ask-nik-how-do-i-optimize-my-product-pages-for-high-conversions#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Stand out with custom commerce</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211022002349/https://www.shopify.com/custom-storefront-tools" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Custom storefront tools" data-trekkie-event="Main Nav" data-trekkie-action="Custom storefront tools" data-trekkie-id="Main Nav Custom storefront tools">Overview</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item 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class="visuallyhidden">LinkedIn</span></a></li> </ul> </div></div></header> <figure class="article__image--featured"> <meta itemprop="image" content="https://web.archive.org/web/20211022002349im_/https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ASKNIK_Final-1848x970.png?format=jpg&quality=90&v=1634844291"> <img alt="Ask Nik column header image featuring a photo of Nik with 'Ask Nik' text in the background." height="485" width="924" src="https://web.archive.org/web/20211022002349im_/https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ASKNIK_Final-1848x970.png?format=jpg&quality=90&v=1634844291&width=1024"/> </figure> <div class="article__content long-form-content" itemprop="articleBody"> <p></p> <p>Welcome to <em>Ask Nik,</em> an advice column by me, Nik Sharma, on all-things entrepreneurship. I’ve spent the majority of my career focused on launching, scaling, and operating direct-to-consumer ecommerce brands like Hint, JuneShine, Caraway, Black Wolf Nation, Spritz Society, and Poo~Pourri. Today, I run Sharma Brands, a consulting firm and growth partner to some of the most admired startup brands as well as the largest CPG companies that we all know, love, and use daily. </p> <p>Got a burning entrepreneurship question you’d like me to answer? <a href="https://web.archive.org/web/20211022002349/https://twitter.com/intent/tweet?text=Hey%20%40mrsharma%2C%20I%27d%20love%20for%20you%20to%20write%20on%20the%20%40Shopify%20blog%20about%20&original_referer=https://clicktotweet.com&related=tweetdripapp" target="_blank" rel="nofollow noopener noreferrer">Tweet</a> or <a href="https://web.archive.org/web/20211022002349/http://zwt.co/sms?t=9179052340&body=Hey%20Nik%21%21%20Would%20love%20to%20see%20you%20write%20about%20" target="_blank" rel="nofollow noopener noreferrer">text</a> me!</p> <div class="marketing-block marketing-block--light marketing-block--padded"> <p><strong>Dear Nik,</strong></p> <p><strong>My online store is my main sales channel; it’s where the majority of my sales happen. What are some low-hanging fruit tactics I could implement to increase conversions on it? Without doing anything too costly, complicated, or time-consuming, are there some quick and easy hacks I could do to leverage my existing site?<br><br>Signed,<br>Ambitious-But-Efficient Entrepreneur</strong></p> </div> <p><span style="font-weight: 400;">I love an efficient entrepreneur who’s looking to optimize their time </span><em><span style="font-weight: 400;">and</span></em><span style="font-weight: 400;"> cash!</span></p> <p><span style="font-weight: 400;">They say first impressions are lasting impressions, and your product pages are exactly that: a way to get customers to value your brand, learn about your products’ value-add, and get enticed to add it to their cart. Optimizing your website’s product display pages (PDPs) for conversion is key to getting the most from your visitors.</span></p> <p><span style="font-weight: 400;">When I work with brands to increase their revenue, I prioritize three things for the biggest impact:</span></p> </div> <ul class="social-shares--bordered gutter-bottom social-shares" role="list"> <li class="social-shares_list-item"><a data-share-url="mailto:?body=https%3A%2F%2Fwww.shopify.com%2Fblog%2Fask-nik-how-do-i-optimize-my-product-pages-for-high-conversions&subject=Ask%20Nik%3A%20How%20do%20I%20optimize%20my%20product%20pages%20for%20high%20conversions%3F" data-ga-action="Email share" data-ga-event="Blog" aria-describedby="NewWindow" class="social-shares__icon-wrapper social-shares__icon-wrapper--email" 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