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srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F8e37881d-2daa-4276-96d9-72349158f35-1573874425977-6336.png&w=256&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F8e37881d-2daa-4276-96d9-72349158f35-1573874425977-6336.png&w=384&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F8e37881d-2daa-4276-96d9-72349158f35-1573874425977-6336.png&w=384&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span></div><h1 class="mb-2">Camille Weleschuk</h1><h2 class="typography-body-large-bold mb-1 flex flex-col">Vice President<span class="typography-body-large">ATB Financial</span></h2><div>Edmonton, AB, Canada</div><div class="my-4 h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a href="https://www.linkedin.com/in/camille-weleschuk-mba-67477994/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a href="https://www.atb.com/company/about-atb/leadership-team/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><span class="material-symbols-outlined !text-black-light">language</span></a></div></div><div class="w-full text-center lg:w-7/12 lg:pt-6 lg:text-left"><h3 class="typography-badge mb-6">Member Since May 2019</h3><h3 class="typography-badge mb-2">Skills</h3><div class="mb-6 flex flex-wrap justify-center gap-2 lg:justify-start"><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Communication Skills</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Corporate Strategy</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Executive Leadership</div></div><h3 class="typography-badge mb-2">About</h3><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap text-left">Camille Weleschuk is a purpose-driven, eternally optimistic and high-achieving member of ATB Financial’s Strategic Leadership Team. She serves as the Chief of Staff to the President & CEO and leads the organization’s government and client relations teams. Camille began her career in newsrooms across Alberta, taking complex information and translating it into compelling stories for television and radio. She later advised senior management and elected officials as a member of the Alberta Public Affairs Bureau, serving in the Emergency Operations Centre for the Slave Lake wildfire response and the High River flood response. In her time at ATB, Camille has led the corporate communications, strategic coordination and economics and research teams, and served as the organization’s first-ever Managing Director of Client Obsession. She has been a strategic communicator for nearly 25 years and is strongly committed to mentorship and lifelong learning. Camille has a Masters in Business Administration, is a certified sustainability (ESG) practitioner and is an official member of the Forbes Communications Council. She has served as an ATB Executive Sponsor for the United Way Campaign and was a member of the SingularityU Canada Summit Advisory Board. Camille is a two-time recipient of the Premier of Alberta’s Award of Excellence and was a Gold Ribbon Award Finalist with the Canadian Association of Broadcasters.</p></div></div></div></div><div class="sticky top-[236px] z-10 sm:top-[188px]"><div class="absolute h-[var(--sticky-bio-height)] min-h-[var(--sticky-bio-height)] w-screen -translate-y-full bg-white px-4 transition-all invisible opacity-0"><div class="mx-auto flex max-w-7xl gap-4 py-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:60px;width:60px;min-height:60px;min-width:60px"><img alt="Camille Weleschuk's avatar" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F8e37881d-2daa-4276-96d9-72349158f35-1573874425977-6336.png&w=64&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F8e37881d-2daa-4276-96d9-72349158f35-1573874425977-6336.png&w=128&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F8e37881d-2daa-4276-96d9-72349158f35-1573874425977-6336.png&w=128&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div><h4>Camille Weleschuk</h4><div class="typography-body-small line-clamp-1">Vice President</div></div></div></div><div class="flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white"><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#published-content">Published content</a><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#company-details">Company details</a></div></div><div class="bg-grey-light px-4 py-6"><div class="mx-auto max-w-7xl"><div class="ghost-jump-link" id="published-content"></div><h2 class="typography-h3 mb-6">Published content</h2><div class="grid gap-x-4 gap-y-6 md:grid-cols-2 md:px-0 lg:grid-cols-3"><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="20 Lessons These Comms Pros Learned This Year (And What You Can Learn Too)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640b9a05cb5f85a3e37aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/25/20-lessons-these-comms-pros-learned-this-year-and-what-you-can-learn-too/">20 Lessons These Comms Pros Learned This Year (And What You Can Learn Too)</a><p class="typography-datestamp">Nov 25, 2024</p></div><p class="line-clamp-3">The end of every year is the perfect time to reflect on what went well in your business and what didn’t, and to make a plan for how to move forward in the year ahead. Whether big or small, there are valuable lessons to be learned at every point throughout the year. Here, the marketing and communications leaders of Forbes Communications Council reflect on the good, the bad and the important lessons from 2024 they’ll carry with them as they prepare for 2025 and beyond.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/25/20-lessons-these-comms-pros-learned-this-year-and-what-you-can-learn-too/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="16 Skill-Building Courses And Resources For Marketing And Comms Pros" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/">16 Skill-Building Courses And Resources For Marketing And Comms Pros</a><p class="typography-datestamp">Nov 22, 2024</p></div><p class="line-clamp-3">The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on professional development to advance their skills. In addition to gaining foundational and advanced industry knowledge, networking at these courses, industry webinars and conferences can offer valuable insights and connections. Below, Forbes Communications Council members share their recommended educational resources and topics to dive into in 2025.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="14 Meaningful Employee Recognition Ideas These Comms Leaders Recommend" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65fc67e3c10057ebbf299ca9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/17/14-meaningful-employee-recognition-ideas-these-comms-leaders-recommend/">14 Meaningful Employee Recognition Ideas These Comms Leaders Recommend</a><p class="typography-datestamp">Oct 17, 2024</p></div><p class="line-clamp-3">Employee recognition is an important part of a healthy company culture. Employees who feel valued are more likely to contribute value, as they understand they’re making an important impact on the company’s mission or vision. It also ensures employees feel seen and heard by their leaders and their peers. But what kinds of recognition are most impactful for employees? And what rewards do they appreciate the most? Here, 14 leaders of Forbes Communications Council discuss the recognition programs or activities they find most effective and meaningful when celebrating employee achievements and why you should consider implementing them too. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/17/14-meaningful-employee-recognition-ideas-these-comms-leaders-recommend/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="18 Goals Marketing And Comms Teams Should Focus On Before Q4" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64f0bd8fd83fe1d194eeee05%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/21/18-goals-marketing-and-comms-teams-should-focus-on-before-q4/">18 Goals Marketing And Comms Teams Should Focus On Before Q4</a><p class="typography-datestamp">Aug 21, 2024</p></div><p class="line-clamp-3">With plenty of employee PTO on the books, and most customers distracted by summer fun, summer can be a bit of a slow season for many businesses. However, as the summer winds down, business begins to pick back up, and teams will want to ensure they’re prepared to take on the busy holiday season and the rest of Q4 with a clear plan. If you’re unsure where to direct your attention first, consider the following 18 goals recommended by the experts of Forbes Communications Council. Here, they share the top goals or practices marketing and comms teams should focus on for the rest of the year and why they will help companies end Q4 on the right note.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/21/18-goals-marketing-and-comms-teams-should-focus-on-before-q4/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="13 Reasons Why Comms Pros Play A Key Role In Biz Strategy Development" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F625715bc5c97e975afb0c62b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/16/13-reasons-why-comms-pros-play-a-key-role-in-biz-strategy-development/">13 Reasons Why Comms Pros Play A Key Role In Biz Strategy Development</a><p class="typography-datestamp">Aug 16, 2024</p></div><p class="line-clamp-3">Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or considering how messaging will be perceived by both internal and external audiences, the communications department not only has key insights into customers’ perception of a company, but they play a key role in shaping it as well. And yet, communications professionals often don’t have a seat at the table when it comes to business strategy development. According to the members of Forbes Communications Council, this is a major missed opportunity. Below, they share their top reasons why communications should have a seat at the strategy table, and why leaving these leaders out could have a negative impact on your company’s potential for success.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/16/13-reasons-why-comms-pros-play-a-key-role-in-biz-strategy-development/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="15 Ways To Grow Promising Employees Into Future Marketing Leaders" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640236bd8a9b57f11a217f5e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/06/16-ways-to-grow-promising-employees-into-future-marketing-leaders/">15 Ways To Grow Promising Employees Into Future Marketing Leaders</a><p class="typography-datestamp">Aug 6, 2024</p></div><p class="line-clamp-3">One of the most exciting moments as a business leader is when one of your employees shows interest in growth opportunities and leadership. Not only does this mean they are passionate about their career, but it also means they are excited about taking on new opportunities and challenges in your company—leaving them feeling fulfilled in their role and your company reaping the benefits. If you find yourself with an aspirational employee on your marketing team, consider these next steps. Below, Forbes Communications Council members offer up 15 ways you can help promising employees grow into future marketing leaders for your business and beyond.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/06/16-ways-to-grow-promising-employees-into-future-marketing-leaders/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Ways To Ensure Your Internal Comms Are Being Heard" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F663ce3ca8f8cfeb8047277da%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/09/16-ways-to-ensure-your-internal-comms-are-being-heard/">16 Ways To Ensure Your Internal Comms Are Being Heard</a><p class="typography-datestamp">May 9, 2024</p></div><p class="line-clamp-3">People today are more connected than ever before. With easy access to others via smartphones and social media, everyone is just a quick text or notification away. And this hyperconnectivity extends to the workplace as well. Overloaded by constant emails, Slack pings and chats, employees are so overwhelmed with content that they may not even be seeing the key messages they need to do their jobs effectively—or feel great while doing so. So how can internal communications pros ensure their messaging is being seen, heard and understood by the various employees in their company? The members of Forbes Communications Council have a few ideas. Here, they share 16 tips that really work to battle message overload and ensure the right content makes it in front of the right employees at the right time.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/09/16-ways-to-ensure-your-internal-comms-are-being-heard/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Business In Crisis? 16 Key Steps To Take Before Speaking With The Media" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F660c30c83e09b4231dab062b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/business-in-crisis-16-key-steps-to-take-before-speaking-with-the-media/">Business In Crisis? 16 Key Steps To Take Before Speaking With The Media</a><p class="typography-datestamp">Apr 2, 2024</p></div><p class="line-clamp-3">When a crisis hits, the wrong response can be catastrophic, potentially resulting in total loss of public trust. With so much at stake, company leaders who are unprepared to speak with the media risk making the situation worse by sharing inaccurate or incomplete information. Companies instead need a solid communication strategy in place to reduce the odds of further disaster. Below, 16 members of Forbes Communications Council share key steps to take before addressing the media during a crisis. With their expert advice, you can build a plan that ensures crisis communications are clear, timely and appropriate to the situation at hand.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/business-in-crisis-16-key-steps-to-take-before-speaking-with-the-media/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Tips C-Suite Leaders Should Know About DEI And Comms In 2024" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F65f475953ab7d48dc7669528%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/18/13-tips-c-suite-leaders-should-know-about-dei-and-comms-in-2024/">13 Tips C-Suite Leaders Should Know About DEI And Comms In 2024</a><p class="typography-datestamp">Mar 18, 2024</p></div><p class="line-clamp-3">A topic of growing importance in the business world, diversity, equity and inclusion (DEI) shows no signs of slowing down. While many businesses have made well-intentioned attempts to improve their efforts to be inclusive to all—both internally and externally—others have made half attempts, often with the intention of pleasing customers but that are rarely well-received. A company’s communications both to its employees and its customers is a key platform for showing genuine commitment to DEI efforts and highlighting any actions taken to improve. According to the members of Forbes Communications Council, following these 13 tips for better leadership communications can help ensure your company is taking the right steps toward a more inclusive culture in 2024.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/18/13-tips-c-suite-leaders-should-know-about-dei-and-comms-in-2024/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Insights These Communications Professionals Wish They Had Known Earlier" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63bec909384f6853aae4e9c2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/20/19-insights-these-communications-professionals-wish-they-had-known-earlier/">19 Insights These Communications Professionals Wish They Had Known Earlier</a><p class="typography-datestamp">Dec 20, 2023</p></div><p class="line-clamp-3">Early-career communications professionals face many unique challenges as new entrants in a highly demanding field. New professionals must adapt to the needs of their organization and target audiences while staying abreast of key developments in their industry sectors. Below, Forbes Communications Council members share key insights they wish they had known earlier in their careers. Their advice—including tips on taking risks and accepting feedback—will help new communications professionals step into their roles with confidence.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/20/19-insights-these-communications-professionals-wish-they-had-known-earlier/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Insights On Battling Obstacles And Motivation As A Comms Professional" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f47d21995a53c31ccc084b9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/20/17-insights-on-battling-obstacles-and-motivation-as-a-comms-professional/">17 Insights On Battling Obstacles And Motivation As A Comms Professional</a><p class="typography-datestamp">Nov 20, 2023</p></div><p class="line-clamp-3">The realm of communications demands adaptability, resilience and unwavering motivation. For communications professionals, the journey is often fraught with challenges, ranging from navigating crises to ensuring effective messaging in an ever-changing media environment. Below, Forbes Communications Council members share the most formidable hurdles faced by communication experts and delve into the strategies they employ to not only manage these challenges but also to stay motivated in their quest for success. Here, you can gain valuable insights from seasoned professionals who have mastered the delicate art of communication in the face of adversity.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/20/17-insights-on-battling-obstacles-and-motivation-as-a-comms-professional/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="19 Comms Pros Share Key Skills People In Their Industry Need To Hone" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f19979823aa1eb8d38edcc2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/11/19-comms-pros-share-key-skills-people-in-their-industry-need-to-hone/">19 Comms Pros Share Key Skills People In Their Industry Need To Hone</a><p class="typography-datestamp">Oct 11, 2023</p></div><p class="line-clamp-3">While the role of a communication professional has never been more pivotal than it is today, in a world of constant change and digital transformation, the skills that once defined success in this field are undergoing a profound shift. Whether you’re a seasoned public relations expert or just starting out in an internal comms role, staying ahead of the curve is essential for success, and that means keeping up with and mastering the most valuable skills to have in the industry. Here, 19 Forbes Communications Council members discuss the skills that are imperative for today’s communications professionals to hone, explaining why these competencies are so critical to thriving in this dynamic, diverse and rewarding space. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/11/19-comms-pros-share-key-skills-people-in-their-industry-need-to-hone/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Comms Pros Share Lessons Learned From Media Outreach Mistakes" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64b981f497d54cf51ffb68d1%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/21/17-comms-pros-share-lessons-learned-from-media-outreach-mistakes/">17 Comms Pros Share Lessons Learned From Media Outreach Mistakes</a><p class="typography-datestamp">Jul 21, 2023</p></div><p class="line-clamp-3">No one likes to dwell upon past mistakes made in their professional lives, but recognizing and reflecting on missteps taken early on in one’s career leads to learning and growth, especially in media-facing industries such as public relations. In a field where expertise is acquired through hands-on experience, the valuable lessons rookies learn from making mistakes can last a lifetime. Newcomers to the PR field will have their own epiphanies as they reach out to members of the press, developing insight into best practices through a lot of trial and error. Before venturing into the fast-paced, high-stakes world of pitching stories to reporters and journalists, though, they can read the lessons that 18 members of Forbes Communications Council learned from early-career mistakes to gain valuable perspective and avoid the same mistakes their more experienced peers and leaders in PR made in media outreach when they first started out.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/21/17-comms-pros-share-lessons-learned-from-media-outreach-mistakes/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="17 Tips For Companies Choosing To Publicize Support For Social Causes" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64921f09f51b1ff4958daaa0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/06/21/17-tips-for-companies-that-choose-to-express-support-for-social-causes/">17 Tips For Companies Choosing To Publicize Support For Social Causes</a><p class="typography-datestamp">Jun 21, 2023</p></div><p class="line-clamp-3">Taking a stance regarding a controversial social or political cause can be uncomfortable, and perhaps consequential to some degree, for individual people; for a corporation, it can be downright dangerous to the brand and its bottom line. In today’s polarized society, companies must think carefully before choosing to go public with a strong political or social message. Given the situation in Florida, with Disney facing loud criticism and potential economic consequences (warranted or not) for its alleged political activism, company leaders have a lot to consider as they try to decide if their organizations should wade into political or social commentary in 2023. Below, 17 members of Forbes Communications Council weigh in with appropriate and authentic approaches to publicly expressing a point of view on the part of an entire organization.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/06/21/17-tips-for-companies-that-choose-to-express-support-for-social-causes/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/">16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators</a><p class="typography-datestamp">May 12, 2023</p></div><p class="line-clamp-3">As communications professionals know, there are as many different ways to communicate a message as there are perspectives of the people who will receive it. Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field. Below, members of Forbes Communications Council share the critical soft skills that the most masterful expert communicators they know possess. Read on to learn about 16 of the most valuable qualities and skills comms pros can cultivate in themselves, as well as why they should if they hope to become master communicators.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Ways To Make A Good First Impression At Networking Events" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f6bad35249b1616d2c4983c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/17/15-ways-to-make-a-positive-first-impression-at-networking-events/">15 Ways To Make A Good First Impression At Networking Events</a><p class="typography-datestamp">Apr 17, 2023</p></div><p class="line-clamp-3">Networking events can be intimidating, but they also offer great opportunities to make valuable connections and promote your business. One critical aspect of networking success is the first impression you make. Whether you’re a seasoned entrepreneur or a budding professional, knowing how to introduce yourself can set the stage for fruitful interactions and potential opportunities down the line. Below, 15 Forbes Communication Council members share their favorite strategies for introducing themselves to others at networking events. Follow their tips to leave a positive, memorable first impression that will benefit your career and your business and help you begin to forge valuable and enduring professional connections.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/17/15-ways-to-make-a-positive-first-impression-at-networking-events/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Traits Successful PR Leaders Cultivate In Themselves" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64075f2d6490614e798619bd%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/07/15-traits-successful-pr-leaders-cultivate-in-themselves/">15 Traits Successful PR Leaders Cultivate In Themselves</a><p class="typography-datestamp">Mar 7, 2023</p></div><p class="line-clamp-3">Outstanding PR leaders possess a range of valuable qualities that are instrumental to their success, including excellent communication skills, strategic thinking abilities, adaptability and strong relationships with the media and stakeholders. As newcomers to the field, rookie communications pros who hope to achieve leadership positions can and should start cultivating these qualities in themselves. Below, 15 Forbes Communications Council members share what they believe are the most important traits of a highly successful PR leader. Read on to learn why these attributes are key and how a new comms professional can work on developing them.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/07/15-traits-successful-pr-leaders-cultivate-in-themselves/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Smart Strategies To Proactively Prepare For A PR Crisis" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-smart-strategies-to-proactively-prepare-for-a-pr-crisis/">14 Smart Strategies To Proactively Prepare For A PR Crisis</a><p class="typography-datestamp">Feb 23, 2023</p></div><p class="line-clamp-3">A public relations crisis can happen to any brand at any time, and it’s important for PR teams to be prepared. Effective crisis communication can mean the difference between weathering a storm and a PR disaster that damages the brand’s reputation for years to come. While it’s impossible to predict when a crisis will occur, there are steps that PR teams can take proactively to prepare for handling crisis communications when the time comes. Below, 15 members of Forbes Communications Council each share one smart thing PR teams can do to prepare for crisis communication and why that tactic is essential for any organization looking to protect its brand and reputation.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-smart-strategies-to-proactively-prepare-for-a-pr-crisis/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Challenges Corporate Communications Teams Will Face In 2023" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/06/15-challenges-corporate-communications-teams-will-face-in-2023/?sh=55a8c5096281">15 Challenges Corporate Communications Teams Will Face In 2023</a><p class="typography-datestamp">Jan 26, 2023</p></div><p class="line-clamp-3">The communications industry changes year after year, especially as technology and communications platforms continue to evolve. These changes can often be positive, but sometimes they can make a corporate communications professional's job even more challenging. As the new year begins, those in the field may find themselves facing various obstacles—from continuing to work with entirely remote or hybrid teams to navigating digital marketing after the loss of third-party cookies. Here, members of Forbes Communications Council explore the corporate communications challenges that they anticipate will impact the industry in 2023 and ways professionals can prepare to meet them.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/06/15-challenges-corporate-communications-teams-will-face-in-2023/?sh=55a8c5096281" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Skills Communications Professionals Need To Hone" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fd87c03aa001e1308fd12%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/01/11-important-skills-communications-professionals-need-to-hone/">11 Skills Communications Professionals Need To Hone</a><p class="typography-datestamp">Nov 1, 2022</p></div><p class="line-clamp-3">To become a successful communications professional, there are skills that you must sharpen to create better opportunities for yourself and become a better communicator overall. From communicating with authenticity to expanding your role, these are a few skills that must be constantly worked on if you intend to better yourself in this field. However, there are also a number of other necessary skills that can help communications professionals boost their careers in a positive way. Below, 11 Forbes Communications Council members share some of those skills and discuss why they are so vital for communications professionals to hone.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/01/11-important-skills-communications-professionals-need-to-hone/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Comms Teams Can Support Organizational And Individual Health And Wellness" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62d986a497562834fbc1ec8f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/07/21/how-comms-teams-can-support-organizational-and-individual-health-and-wellness/">How Comms Teams Can Support Organizational And Individual Health And Wellness</a><p class="typography-datestamp">Jul 21, 2022</p></div><p class="line-clamp-3">A company’s communications team typically plays an outsized role in crafting internal communications sent to employees. From efforts to improve employee engagement to communications meant to get everyone on the same page regarding company changes and policies, comms team members are involved in disseminating critical information about many aspects of their company’s culture and operations—including the health and wellness of the organization and each individual within it. The members of Forbes Communications Council have gleaned unique insights into the many ways comms teams can help support the well-being of every member of an organization. Below, 16 members share examples of how a company’s comms teams can play a part in ensuring both organizational and individual health and wellness.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/07/21/how-comms-teams-can-support-organizational-and-individual-health-and-wellness/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Here's How To Craft An Effective Apology Communications Plan" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F62aa0b9d622edad26cd3b371%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/15/how-comms-teams-can-craft-an-effective-apology-communications-plan/">Here's How To Craft An Effective Apology Communications Plan</a><p class="typography-datestamp">Jun 15, 2022</p></div><p class="line-clamp-3">An apology communications plan is something all companies should develop with the hope of not ever having to use it. However, in a digital world where any encounter with a business or online comment from an unhappy customer has the ability to go viral, it’s crucial to have a plan in place in case things go awry. To draft a solid, effective apology communications plan, there are a few core principles to keep in mind, from demonstrating empathy to avoiding excuses. Below, 15 members of Forbes Communications Council explain some key things comms teams must remember to do when crafting a strategic apology communications plan. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/15/how-comms-teams-can-craft-an-effective-apology-communications-plan/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Tips For Hosting An AMA Session For Your Business" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F629f70aac0670882146f9cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/07/15-tips-for-hosting-an-ama-session-for-your-business/?sh=4cd281c86266">15 Tips For Hosting An AMA Session For Your Business</a><p class="typography-datestamp">Jun 8, 2022</p></div><p class="line-clamp-3">One of the most popular social media trends right now is the “Ask Me Anything” session, where influencers, celebrities and other prominent figures will candidly answer questions submitted by followers or fans in an online forum. But AMA sessions aren’t just for famous individuals. Businesses can also leverage the trend on any social platform as a culture- and trust-building activity. A leadership AMA session can give CEOs, department heads, new employees and others the opportunity to honestly answer questions either internally among their team members or externally for a wider audience. This helps boost transparency and allows employees and customers to make more personal connections with a business’s leadership. Below, 16 Forbes Communications Council members offered their unique ideas for how organizations can leverage AMA sessions, as well as important considerations to keep in mind. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/07/15-tips-for-hosting-an-ama-session-for-your-business/?sh=4cd281c86266" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Common Causes Of Burnout For Comms Pros (And How To Find New Inspiration)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F628cffb40f57ea67d8ea9402%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/24/common-causes-of-burnout-for-comms-pros-and-how-to-find-inspiration/">Common Causes Of Burnout For Comms Pros (And How To Find New Inspiration)</a><p class="typography-datestamp">May 24, 2022</p></div><p class="line-clamp-3">In recent years, burnout has become a hot topic in the media as a shift in focus takes place regarding employee well-being. Professionals today are more aware of the lasting impacts unhealthy work environments, chronic job stress and extreme exhaustion, can have. As leaders in their industry, many members of Forbes Communications Council have personally observed burnout among their peers, colleagues and employees, and some have experienced it themselves. Here, 15 members share common reasons why comms pros often face burnout and tips on how they can find new inspiration in their work to keep going and move forward.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/24/common-causes-of-burnout-for-comms-pros-and-how-to-find-inspiration/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Tips For Navigating Corporate Crisis Communications In 2022" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F%2F6283b7e7272219b60e81050e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/17/14-tips-for-navigating-corporate-crisis-communications-in-2022/">14 Tips For Navigating Corporate Crisis Communications In 2022</a><p class="typography-datestamp">May 17, 2022</p></div><p class="line-clamp-3">After a few years of constant change at individual, local and global levels, “crisis” is a word that many people have heard or have used to describe their personal and professional experiences during this time. At large companies and corporations, knowing how to face and deal with potential crises head-on is something communications teams spend significant time and effort planning for to ensure a smooth transition through any problematic publicity and/or decline in consumer sentiment or brand reputation in the event one arises. The members of Forbes Communications Council know how to craft a solid yet flexible crisis communications strategy that can help a company not only survive but also thrive after moving past any major issue. To learn more about how to navigate corporate communications during a crisis and help an organization come out the other side stronger for it, read on for their best tips.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/17/14-tips-for-navigating-corporate-crisis-communications-in-2022/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Ways Enterprise-Level Corporate Leaders Can Connect With All Employees" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62338eb0f3f2d527124d4cf8%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/03/18/16-ways-enterprise-level-corporate-leaders-can-connect-with-all-employees/">16 Ways Enterprise-Level Corporate Leaders Can Connect With All Employees</a><p class="typography-datestamp">Mar 18, 2022</p></div><p class="line-clamp-3">Once a startup has grown to a certain size, it can become a real challenge for the founder to get to know every member of the organization as personally as they did their core team members. Small-business owners who scale their operations into medium-sized businesses have a harder time still learning the name and face of every person on their staff, much less forging a personal connection with each of them. When it comes to large, well-established enterprise corporations, one might think it all but impossible for leaders to develop any real sense of connection with every rank-and-file member of their workforce. Contrary to conventional wisdom, however, today’s corporate leaders are proving that notion wrong. Below, members of Forbes Communications Council share their insights into how leaders of major corporations can instill a sense of community and shared purpose in team members that helps the entire organization feel connected to each other and the company’s mission.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/03/18/16-ways-enterprise-level-corporate-leaders-can-connect-with-all-employees/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Smart Ways For Companies To Incorporate ESG Into Their Branding" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62058cb612584b7ff5ad246d%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/14/14-smart-ways-for-companies-to-incorporate-esg-into-their-branding/?sh=3de09b3e7992">14 Smart Ways For Companies To Incorporate ESG Into Their Branding</a><p class="typography-datestamp">Feb 14, 2022</p></div><p class="line-clamp-3">Environmental, social and governance, or ESG, is more than just a buzzword that’s been making its rounds in the investment industry—it demonstrates how your business measures up to others in the realm of environmental protection. Adopting ESG practices and policies is becoming more important to consumers as well as investors, making sustainable practices good for business, but even better for your brand. Below, 14 members of Forbes Communication Council detail how to incorporate ESG into your branding and promote deeper loyalty among your customer base.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/14/14-smart-ways-for-companies-to-incorporate-esg-into-their-branding/?sh=3de09b3e7992" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Leadership Strategies To Ensure Clear Internal Communications" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61df4b98141f56f1193806f0%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/01/13/15-leadership-strategies-to-ensure-clear-internal-communications/?sh=17e1959f3bf8">15 Leadership Strategies To Ensure Clear Internal Communications</a><p class="typography-datestamp">Jan 13, 2022</p></div><p class="line-clamp-3">A team cannot function properly without direction, instruction and leadership, all of which are needed to properly execute a collective effort. Of course, it can be challenging to communicate clearly with each team member, especially if you’re working remotely. Some employees prefer verbal over written communication. Some need more frequent check-ins throughout the month. As a leader, it’s up to you to meet each person’s needs while clearly communicating what you expect from them. Below, a panel of Forbes Communications Council members share their tips for ensuring crystal clear internal communication among teams.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/01/13/15-leadership-strategies-to-ensure-clear-internal-communications/?sh=17e1959f3bf8" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Skills Comms Pros Need To Support Leaders In A Post-Pandemic World" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6195877a4b886ea65a959296%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/18/16-skills-comms-pros-need-to-support-leaders-in-a-post-pandemic-world/?sh=1774bc132f8a">16 Skills Comms Pros Need To Support Leaders In A Post-Pandemic World</a><p class="typography-datestamp">Nov 18, 2021</p></div><p class="line-clamp-3">C-suite leaders lean on communications teams every day to ensure that their companies’ messaging is coherent, cohesive and compelling—especially now, with a pandemic underway that has often led to demands for more customer and stakeholder outreach. Communications professionals crafting or massaging communications coming directly from the CEO or another high-level executive must not only be well-versed in the voices of both the brand and the individual but also understand the best ways to support the company’s business goals so that they can provide insight and strategic advice when needed. Tailoring communications that serve the objectives of a business and match the tone of the person delivering the message while simultaneously delivering value to the audience is no small task. Below, 16 members of Forbes Communications Council each share a skill that comms pros today need to cultivate to best support leaders in a post-pandemic world.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/18/16-skills-comms-pros-need-to-support-leaders-in-a-post-pandemic-world/?sh=1774bc132f8a" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Keys To Keeping Communication With Audiences As Authentic As Possible" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6193f301a13a0a636439db27%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/17/15-keys-to-keeping-communication-with-audiences-as-authentic-as-possible/?sh=653b09f18c28">15 Keys To Keeping Communication With Audiences As Authentic As Possible</a><p class="typography-datestamp">Nov 17, 2021</p></div><p class="line-clamp-3">Some campaigns are created to build awareness and bring prospects into the top of the marketing funnel, but many times, the communications being relayed to an audience are meant to be persuasive and are aimed at pushing consumers toward conversion. When the objective is not only to bring value to an audience but also to bring the audience further along on a potential customer's journey, marketers and other agency professionals must be as transparent and authentic as possible in their messaging. Below, the members of Forbes Communications Council share ways to keep communication with audiences as authentic as possible to help ensure that communications build trust with them, rather than arouse suspicion or skepticism about a brand's motives.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/17/15-keys-to-keeping-communication-with-audiences-as-authentic-as-possible/?sh=653b09f18c28" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Tips For Giving A Presentation That Will Persuade A Skeptical Audience" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F614213d4d9c9f657ed7457a6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/09/15/15-tips-for-giving-a-presentation-that-will-persuade-a-skeptical-audience/?sh=3ebf22db756f">15 Tips For Giving A Presentation That Will Persuade A Skeptical Audience</a><p class="typography-datestamp">Sep 15, 2021</p></div><p class="line-clamp-3">Perhaps you are scheduled to deliver a big presentation to senior leaders at work who don’t seem enthusiastic about hearing your input. Or maybe you’re developing a pitch for potential investors who have already expressed skepticism about your idea. In these situations, figuring out how to persuade such lukewarm audiences can make the task feel doubly challenging. Rather than take your chances and hope for the best, there are ways to ensure you get your main point across in the most persuasive possible manner. Check out the tips the members of Forbes Communications Council share below to give yourself the best shot at successfully convincing skeptics that you are on the right track and that they’d be wise to support your efforts.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/09/15/15-tips-for-giving-a-presentation-that-will-persuade-a-skeptical-audience/?sh=3ebf22db756f" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Ways To Prepare A Colleague For Their First Live Interview" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F60623aacfeff26cabf56d79e%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/31/15-ways-to-prepare-a-colleague-for-their-first-live-interview/?sh=6d12f3e52e2d">15 Ways To Prepare A Colleague For Their First Live Interview</a><p class="typography-datestamp">Mar 31, 2021</p></div><p class="line-clamp-3">Media interviews are a great way to generate awareness and attention for a business. That’s why having a company representative featured in a live interview is such an exciting and promising opportunity. However, if someone’s never participated in one, they may be nervous or unsure about what they should say. As their manager or coworker, you can offer guidance and support to help your nervous colleague feel more comfortable delivering the company’s message. Below, 15 members of Forbes Communications Council share their best tips for helping a colleague prepare for their first live interview.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/31/15-ways-to-prepare-a-colleague-for-their-first-live-interview/?sh=6d12f3e52e2d" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Tips For Delivering Bad News To Customers Or Employees" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6062275b4a9f1c30927e1e50%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/30/14-tips-for-delivering-bad-news-to-customers-or-employees/?sh=64bddc481d8d">14 Tips For Delivering Bad News To Customers Or Employees</a><p class="typography-datestamp">Mar 30, 2021</p></div><p class="line-clamp-3">No matter how well things are going right now, there will be times when you’ll have to deliver bad news to your team or your customers. This is never an easy task, but it’s an inevitable part of leading a business. It’s important to find ways to soften the blow and support people receiving news that may upset them. To that end, 14 members of Forbes Communications Council shared their tips for preparing to have an unpleasant conversation with your team or customers. Follow their advice to ensure these discussions go as smoothly as possible.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/30/14-tips-for-delivering-bad-news-to-customers-or-employees/?sh=64bddc481d8d" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Effective Ways To Authentically Communicate Corporate Values" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ff60ce1de557b9a2eced7aa%2F0x0.jpg%3Fformat%3Djpg%26crop%3D1207%2C679%2Cx0%2Cy169%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/04/12-effective-ways-to-authentically-communicate-corporate-values/?sh=614e14e55e6e">11 Effective Ways To Authentically Communicate Corporate Values</a><p class="typography-datestamp">Jan 4, 2021</p></div><p class="line-clamp-3">Studies have shown that consumers prefer to buy from businesses that share their values. Additionally, professionals prefer to work for companies that have core values that they can feel proud of. But how can a business effectively communicate its values to consumers and potential hires? Here, 11 experts from Forbes Communications Council delve into the most effective communication techniques an enterprise can use to share its core values in an authentic and believable way, making what the brand stands for clear to both consumers and potential employees.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/04/12-effective-ways-to-authentically-communicate-corporate-values/?sh=614e14e55e6e" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How “Shy” Professionals Can Build Their Personal Brand Comfortably: 13 Strategies" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f96068dc5a7a500fdb64c88%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/28/13-strategies-to-help-shy-professionals-can-build-their-personal-brand-comfortably/#709539162fef">How “Shy” Professionals Can Build Their Personal Brand Comfortably: 13 Strategies</a><p class="typography-datestamp">Oct 28, 2020</p></div><p class="line-clamp-3">The modern world is centered around understanding everything about the professionals that you interact with. But not all professionals have the same sort of mindset when it comes to individual privacy. Personal branding usually requires you to give a bit more of yourself to establish a rapport with your target audience. Trust is the most critical part of this relationship. Professionals, therefore, inevitably end up giving up some of their personal privacy for their business. For introverted professionals who dread being in the spotlight, this may be harder than it seems. Below, 13 contributors to Forbes Communications Council take a look at how even “shy” professionals can seek to build their brand without having to push themselves too far out of their comfort zones.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/28/13-strategies-to-help-shy-professionals-can-build-their-personal-brand-comfortably/#709539162fef" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Critical Considerations When Polishing Someone Else's Work" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f35517972091cc0480fc95b%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/13/11-critical-considerations-when-polishing-someone-elses-work/#72d4b5b62862">11 Critical Considerations When Polishing Someone Else's Work</a><p class="typography-datestamp">Aug 13, 2020</p></div><p class="line-clamp-3">Business communication usually means working within a team. You may be expected to edit someone else's work or give it a critique. Time is short in advertising and marketing departments, and many professionals are juggling several responsibilities at once. Still, as a member of a team, when your colleagues ask you to critique or edit someone else's work, there are a few things you should always remember. The right kind of critique walks a fine line between being understanding and being honest. Below, 11 professionals from Forbes Communications Council offer valuable insight into the dos and don’ts of polishing a co-worker’s written content so as to avoid feelings getting hurt and any unnecessary tension.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/13/11-critical-considerations-when-polishing-someone-elses-work/#72d4b5b62862" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="13 Vital Considerations When Addressing Customer Concerns During A Crisis" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f088b0f34d2ad0006258a4a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/10/13-important-considerations-when-addressing-customer-concerns-during-a-crisis/">13 Vital Considerations When Addressing Customer Concerns During A Crisis</a><p class="typography-datestamp">Jul 10, 2020</p></div><p class="line-clamp-3">During a crisis, whether internal or external, a company’s services or response times to consumers will likely be a lot slower. But customers who have come to expect short response times might become frustrated and accuse a business of poor service if they have to wait longer than average. Some consumers might leave negative comments and even down-vote the company on review sites to show their displeasure. Businesses need to approach these comments with a particular mindset and make sure they can address any negative feedback and concerns in a way that appeases the customer. To help, 13 experts from Forbes Communications Council explain how owners should present replies when engaging dissatisfied customer comments during a crisis.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/10/13-important-considerations-when-addressing-customer-concerns-during-a-crisis/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Essential Steps To Making Remote Meetings More Engaging" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F05%2F16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/01/16-essential-steps-to-making-remote-meetings-more-engaging/#36f2593f3b86">16 Essential Steps To Making Remote Meetings More Engaging</a><p class="typography-datestamp">Jun 1, 2020</p></div><p class="line-clamp-3">When a business holds a meeting within a conference hall, it's easier to adapt to the environment and in-person communication to make it engaging. However, with the rise of remote work and virtual meetings, businesses lack a lot of that agency. The result is that many attendees may be distracted and fail to connect to the subject matter. In some cases, this could lead to miscommunication and eventual fallout from this consequence. Remote meetings need to do more to bring their audience into the subject and become immersed. Sixteen members of Forbes Communications Council look at what methods a business can employ to make their remote meetings more engaging, and why those techniques are so successful.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/01/16-essential-steps-to-making-remote-meetings-more-engaging/#36f2593f3b86" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="12 Benefits Of Embracing Vulnerability In Leadership" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/28/how-to-encourage-and-leverage-employee-reflection-and-why-it-matters/#340a8353a49a">12 Benefits Of Embracing Vulnerability In Leadership</a><p class="typography-datestamp">Feb 28, 2020</p></div><p class="line-clamp-3">Historically, leaders have always been seen as people of action whose authority cannot (or should not) be questioned. However, as more generations enter the workforce, with different expectations and values, the entire paradigm of leadership has been turned on its head. Today's leaders are not supposed to be inflexible and unmalleable, but understanding and vulnerable as well -- oftentimes resulting in stronger relationships with their teams, enhanced productivity and overall better results. Below, 12 associates of Forbes Communications Council explore the benefits of embracing vulnerability as a leader, and why more executives and managers should do so.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/28/how-to-encourage-and-leverage-employee-reflection-and-why-it-matters/#340a8353a49a" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How To Encourage And Leverage Employee Reflection (And Why It Matters)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fblogs-images%2Fforbescommunicationscouncil%2Ffiles%2F2020%2F02%2FHow_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png%3Fformat%3Dpng%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/28/how-to-encourage-and-leverage-employee-reflection-and-why-it-matters/#51eab7383a49">How To Encourage And Leverage Employee Reflection (And Why It Matters)</a><p class="typography-datestamp">Feb 28, 2020</p></div><p class="line-clamp-3">Fiction writer Mark Twain offered the tongue-in-cheek observation that if you ever find yourself on the side of the majority, you ought to take time to stop and reflect. Employee reflection is a particular case where their thoughts on leadership, both their direct superiors and your own, can be useful in figuring out how to improve the workplace. However, for employee reflection to have the impact that a company needs, the business must encourage it, and put things in place to take advantage of its insights. To help organizations understand how to promote employee reflection and use the resulting ideas, 13 experts from Forbes Communications Council examine the methodologies they incorporated into their own businesses.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/28/how-to-encourage-and-leverage-employee-reflection-and-why-it-matters/#51eab7383a49" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div></div><div class="mb-4 mt-6 h-0.5 w-full bg-black-light"></div><div class="flex"><button class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 mx-auto gap-1">See More<span class="material-symbols-outlined !text-[16px]">expand_more</span></button></div></div></div><div class="px-4"><div class="mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row"><div class="lg:w-7/12"><div class="ghost-jump-link" id="company-details"></div><h2 class="typography-h3 mb-1">Company details</h2><h3 class="typography-h1 mb-1">ATB Financial</h3><h4 class="typography-badge mb-2">Company bio</h4><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap">With $60.4 billion in assets, ATB Financial is a leading financial institution that started in Alberta with the focus of putting people first. Our success comes from our more than 5,000 team members who love to deliver exceptional experiences to over 800,000 clients across our Personal and Business Banking, ATB Wealth Management and ATB Capital Markets businesses. ATB provides expert advice, services and products through our many branches and agencies, our 24-hour Client Care Centre, four entrepreneur centres and our digital banking options. ATB powers possibilities for our clients, communities and beyond. More information about ATB can be found at atb.com.</p></div></div><div class="mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="flex flex-col items-center"><h3 class="typography-badge">Industry</h3><div class="typography-body-small">Banking</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Area of focus</h3><div class="typography-body-small">Financial Services</div><div class="typography-body-small">Asset Management</div><div class="typography-body-small">Wealth Management</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Company size</h3><div class="typography-body-small">5,001 - 10,000</div></div><div class="h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.linkedin.com/company/12526/" target="_blank"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="http://www.atb.com" target="_blank"><span class="material-symbols-outlined">language</span></a></div></div></div></div><footer class="bg-theme-header-color p-6"><div class="mx-auto flex w-full max-w-7xl flex-col items-center gap-6"><div class="flex justify-between sm:w-full"><img alt="Forbes Communications Council" class="h-[27px] sm:h-[42px]" src="https://s3.amazonaws.com/cco-organizations/forbes/fc2/logo-white.png"/><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 max-sm:hidden">Do I Qualify?</a></div><a href="https://councils.forbes.com/qualify" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-theme-button-color text-theme-button-text-color hover:bg-theme-button-hover-color h-12 px-4 py-3 sm:hidden">Do I Qualify?</a><div class="typography-body-small text-center text-theme-text-color">© 2024 Forbes Councils, LLC. 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Weleschuk is a purpose-driven, eternally optimistic and high-achieving member of ATB Financial’s Strategic Leadership Team. She serves as the Chief of Staff to the President \u0026 CEO and leads the organization’s government and client relations teams.\n\nCamille began her career in newsrooms across Alberta, taking complex information and translating it into compelling stories for television and radio. She later advised senior management and elected officials as a member of the Alberta Public Affairs Bureau, serving in the Emergency Operations Centre for the Slave Lake wildfire response and the High River flood response. In her time at ATB, Camille has led the corporate communications, strategic coordination and economics and research teams, and served as the organization’s first-ever Managing Director of Client Obsession.\n\nShe has been a strategic communicator for nearly 25 years and is strongly committed to mentorship and lifelong learning. Camille has a Masters in Business Administration, is a certified sustainability (ESG) practitioner and is an official member of the Forbes Communications Council. She has served as an ATB Executive Sponsor for the United Way Campaign and was a member of the SingularityU Canada Summit Advisory Board. Camille is a two-time recipient of the Premier of Alberta’s Award of Excellence and was a Gold Ribbon Award Finalist with the Canadian Association of Broadcasters."])</script><script>self.__next_f.push([1,"17:T596,"])</script><script>self.__next_f.push([1,"Camille Weleschuk is a purpose-driven, eternally optimistic and high-achieving member of ATB Financial’s Strategic Leadership Team. She serves as the Chief of Staff to the President \u0026 CEO and leads the organization’s government and client relations teams.\n\nCamille began her career in newsrooms across Alberta, taking complex information and translating it into compelling stories for television and radio. She later advised senior management and elected officials as a member of the Alberta Public Affairs Bureau, serving in the Emergency Operations Centre for the Slave Lake wildfire response and the High River flood response. In her time at ATB, Camille has led the corporate communications, strategic coordination and economics and research teams, and served as the organization’s first-ever Managing Director of Client Obsession.\n\nShe has been a strategic communicator for nearly 25 years and is strongly committed to mentorship and lifelong learning. Camille has a Masters in Business Administration, is a certified sustainability (ESG) practitioner and is an official member of the Forbes Communications Council. She has served as an ATB Executive Sponsor for the United Way Campaign and was a member of the SingularityU Canada Summit Advisory Board. 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the year ahead. Whether big or small, there are valuable lessons to be learned at every point throughout the year.\\nHere, the marketing and communications leaders of Forbes Communications Council reflect on the good, the bad and the important lessons from 2024 they’ll carry with them as they prepare for 2025 and beyond.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/25/20-lessons-these-comms-pros-learned-this-year-and-what-you-can-learn-too/\"},{\"id\":\"roundup:0412dcd1-6a28-4dac-a0e0-f585f584fc55\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/665deda6e150eb4527a19913/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Skill-Building Courses And Resources For Marketing And Comms Pros\",\"date\":\"2024-11-22T17:00:00.000Z\",\"excerpt\":\"The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on professional development to advance their skills. In addition to gaining foundational and advanced industry knowledge, networking at these courses, industry webinars and conferences can offer valuable insights and connections.\\nBelow, Forbes Communications Council members share their recommended educational resources and topics to dive into in 2025.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/\"},{\"id\":\"roundup:69ea1310-6061-4b20-91a5-3c159dac39b3\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/65fc67e3c10057ebbf299ca9/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Meaningful Employee Recognition Ideas These Comms Leaders Recommend\",\"date\":\"2024-10-17T16:00:00.000Z\",\"excerpt\":\"Employee recognition is an important part of a healthy company culture. Employees who feel valued are more likely to contribute value, as they understand they’re making an important impact on the company’s mission or vision. It also ensures employees feel seen and heard by their leaders and their peers.\\nBut what kinds of recognition are most impactful for employees? And what rewards do they appreciate the most? Here, 14 leaders of Forbes Communications Council discuss the recognition programs or activities they find most effective and meaningful when celebrating employee achievements and why you should consider implementing them too. \",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/17/14-meaningful-employee-recognition-ideas-these-comms-leaders-recommend/\"},{\"id\":\"roundup:894d3568-6eab-4d6d-b836-b4eeff5e92a8\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64f0bd8fd83fe1d194eeee05/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"18 Goals Marketing And Comms Teams Should Focus On Before Q4\",\"date\":\"2024-08-21T16:00:00.000Z\",\"excerpt\":\"With plenty of employee PTO on the books, and most customers distracted by summer fun, summer can be a bit of a slow season for many businesses. However, as the summer winds down, business begins to pick back up, and teams will want to ensure they’re prepared to take on the busy holiday season and the rest of Q4 with a clear plan.\\nIf you’re unsure where to direct your attention first, consider the following 18 goals recommended by the experts of Forbes Communications Council. Here, they share the top goals or practices marketing and comms teams should focus on for the rest of the year and why they will help companies end Q4 on the right note.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/21/18-goals-marketing-and-comms-teams-should-focus-on-before-q4/\"},{\"id\":\"roundup:f3459486-60cc-49da-afb1-be3687100a14\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/625715bc5c97e975afb0c62b/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Reasons Why Comms Pros Play A Key Role In Biz Strategy Development\",\"date\":\"2024-08-16T16:00:00.000Z\",\"excerpt\":\"Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or considering how messaging will be perceived by both internal and external audiences, the communications department not only has key insights into customers’ perception of a company, but they play a key role in shaping it as well.\\nAnd yet, communications professionals often don’t have a seat at the table when it comes to business strategy development. According to the members of Forbes Communications Council, this is a major missed opportunity. Below, they share their top reasons why communications should have a seat at the strategy table, and why leaving these leaders out could have a negative impact on your company’s potential for success.\",\"url\":\"https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/16/13-reasons-why-comms-pros-play-a-key-role-in-biz-strategy-development/\"},{\"id\":\"roundup:3e1aaea6-f2f1-4721-bcbe-8f3d93c338ed\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/640236bd8a9b57f11a217f5e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Ways To Grow Promising Employees Into Future Marketing Leaders\",\"date\":\"2024-08-06T16:00:00.000Z\",\"excerpt\":\"One of the most exciting moments as a business leader is when one of your employees shows interest in growth opportunities and leadership. Not only does this mean they are passionate about their career, but it also means they are excited about taking on new opportunities and challenges in your company—leaving them feeling fulfilled in their role and your company reaping the benefits.\\nIf you find yourself with an aspirational employee on your marketing team, consider these next steps. Below, Forbes Communications Council members offer up 15 ways you can help promising employees grow into future marketing leaders for your business and beyond.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/08/06/16-ways-to-grow-promising-employees-into-future-marketing-leaders/\"},{\"id\":\"roundup:f2756905-3d20-4c43-a763-7e366e56598c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/663ce3ca8f8cfeb8047277da/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Ways To Ensure Your Internal Comms Are Being Heard\",\"date\":\"2024-05-09T16:00:00.000Z\",\"excerpt\":\"People today are more connected than ever before. With easy access to others via smartphones and social media, everyone is just a quick text or notification away. And this hyperconnectivity extends to the workplace as well. Overloaded by constant emails, Slack pings and chats, employees are so overwhelmed with content that they may not even be seeing the key messages they need to do their jobs effectively—or feel great while doing so.\\nSo how can internal communications pros ensure their messaging is being seen, heard and understood by the various employees in their company? The members of Forbes Communications Council have a few ideas. Here, they share 16 tips that really work to battle message overload and ensure the right content makes it in front of the right employees at the right time.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/09/16-ways-to-ensure-your-internal-comms-are-being-heard/\"},{\"id\":\"roundup:78075bd8-66d0-41b7-912c-1446fa85db12\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/660c30c83e09b4231dab062b/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Business In Crisis? 16 Key Steps To Take Before Speaking With The Media\",\"date\":\"2024-04-02T16:00:00.000Z\",\"excerpt\":\"When a crisis hits, the wrong response can be catastrophic, potentially resulting in total loss of public trust. With so much at stake, company leaders who are unprepared to speak with the media risk making the situation worse by sharing inaccurate or incomplete information. Companies instead need a solid communication strategy in place to reduce the odds of further disaster.\\nBelow, 16 members of Forbes Communications Council share key steps to take before addressing the media during a crisis. With their expert advice, you can build a plan that ensures crisis communications are clear, timely and appropriate to the situation at hand.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/04/02/business-in-crisis-16-key-steps-to-take-before-speaking-with-the-media/\"},{\"id\":\"roundup:21c6f1c4-d211-4dcf-8cfd-aab2d39aa6e7\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/65f475953ab7d48dc7669528/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Tips C-Suite Leaders Should Know About DEI And Comms In 2024\",\"date\":\"2024-03-18T16:00:00.000Z\",\"excerpt\":\"A topic of growing importance in the business world, diversity, equity and inclusion (DEI) shows no signs of slowing down. While many businesses have made well-intentioned attempts to improve their efforts to be inclusive to all—both internally and externally—others have made half attempts, often with the intention of pleasing customers but that are rarely well-received.\\nA company’s communications both to its employees and its customers is a key platform for showing genuine commitment to DEI efforts and highlighting any actions taken to improve. According to the members of Forbes Communications Council, following these 13 tips for better leadership communications can help ensure your company is taking the right steps toward a more inclusive culture in 2024.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/18/13-tips-c-suite-leaders-should-know-about-dei-and-comms-in-2024/\"},{\"id\":\"roundup:e6f183b2-2a3e-4ece-81af-b672c8b2ce45\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63bec909384f6853aae4e9c2/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Insights These Communications Professionals Wish They Had Known Earlier\",\"date\":\"2023-12-20T17:00:00.000Z\",\"excerpt\":\"Early-career communications professionals face many unique challenges as new entrants in a highly demanding field. New professionals must adapt to the needs of their organization and target audiences while staying abreast of key developments in their industry sectors.\\nBelow, Forbes Communications Council members share key insights they wish they had known earlier in their careers. Their advice—including tips on taking risks and accepting feedback—will help new communications professionals step into their roles with confidence.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/12/20/19-insights-these-communications-professionals-wish-they-had-known-earlier/\"},{\"id\":\"roundup:cc1e3d38-59b9-42ad-9a18-e34e8d20b486\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f47d21995a53c31ccc084b9/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Insights On Battling Obstacles And Motivation As A Comms Professional\",\"date\":\"2023-11-20T17:00:00.000Z\",\"excerpt\":\"The realm of communications demands adaptability, resilience and unwavering motivation. For communications professionals, the journey is often fraught with challenges, ranging from navigating crises to ensuring effective messaging in an ever-changing media environment.\\nBelow, Forbes Communications Council members share the most formidable hurdles faced by communication experts and delve into the strategies they employ to not only manage these challenges but also to stay motivated in their quest for success. Here, you can gain valuable insights from seasoned professionals who have mastered the delicate art of communication in the face of adversity.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/11/20/17-insights-on-battling-obstacles-and-motivation-as-a-comms-professional/\"},{\"id\":\"roundup:5cf44d8b-6b3e-4815-81fb-e01dc726c48b\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f19979823aa1eb8d38edcc2/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Comms Pros Share Key Skills People In Their Industry Need To Hone\",\"date\":\"2023-10-11T16:00:00.000Z\",\"excerpt\":\"While the role of a communication professional has never been more pivotal than it is today, in a world of constant change and digital transformation, the skills that once defined success in this field are undergoing a profound shift. Whether you’re a seasoned public relations expert or just starting out in an internal comms role, staying ahead of the curve is essential for success, and that means keeping up with and mastering the most valuable skills to have in the industry.\\nHere, 19 Forbes Communications Council members discuss the skills that are imperative for today’s communications professionals to hone, explaining why these competencies are so critical to thriving in this dynamic, diverse and rewarding space. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/11/19-comms-pros-share-key-skills-people-in-their-industry-need-to-hone/\"},{\"id\":\"roundup:78563d10-9a01-4613-81d0-4501a6c53664\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64b981f497d54cf51ffb68d1/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Comms Pros Share Lessons Learned From Media Outreach Mistakes\",\"date\":\"2023-07-21T16:00:00.000Z\",\"excerpt\":\"No one likes to dwell upon past mistakes made in their professional lives, but recognizing and reflecting on missteps taken early on in one’s career leads to learning and growth, especially in media-facing industries such as public relations. In a field where expertise is acquired through hands-on experience, the valuable lessons rookies learn from making mistakes can last a lifetime.\\nNewcomers to the PR field will have their own epiphanies as they reach out to members of the press, developing insight into best practices through a lot of trial and error. Before venturing into the fast-paced, high-stakes world of pitching stories to reporters and journalists, though, they can read the lessons that 18 members of Forbes Communications Council learned from early-career mistakes to gain valuable perspective and avoid the same mistakes their more experienced peers and leaders in PR made in media outreach when they first started out.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/21/17-comms-pros-share-lessons-learned-from-media-outreach-mistakes/\"},{\"id\":\"roundup:892b7333-65a4-49e5-83bc-5813762b275c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64921f09f51b1ff4958daaa0/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Tips For Companies Choosing To Publicize Support For Social Causes\",\"date\":\"2023-06-21T16:00:00.000Z\",\"excerpt\":\"Taking a stance regarding a controversial social or political cause can be uncomfortable, and perhaps consequential to some degree, for individual people; for a corporation, it can be downright dangerous to the brand and its bottom line. In today’s polarized society, companies must think carefully before choosing to go public with a strong political or social message.\\nGiven the situation in Florida, with Disney facing loud criticism and potential economic consequences (warranted or not) for its alleged political activism, company leaders have a lot to consider as they try to decide if their organizations should wade into political or social commentary in 2023. Below, 17 members of Forbes Communications Council weigh in with appropriate and authentic approaches to publicly expressing a point of view on the part of an entire organization.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/06/21/17-tips-for-companies-that-choose-to-express-support-for-social-causes/\"},{\"id\":\"roundup:93a143ad-dc8c-410c-b7cb-a1e2e65422a3\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/645e5692221db3bbc6539e4f/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators\",\"date\":\"2023-05-12T16:00:00.000Z\",\"excerpt\":\"As communications professionals know, there are as many different ways to communicate a message as there are perspectives of the people who will receive it. Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.\\nBelow, members of Forbes Communications Council share the critical soft skills that the most masterful expert communicators they know possess. Read on to learn about 16 of the most valuable qualities and skills comms pros can cultivate in themselves, as well as why they should if they hope to become master communicators.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/\"},{\"id\":\"roundup:931d798b-9d81-4575-9f43-620a69e7b1c6\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f6bad35249b1616d2c4983c/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Ways To Make A Good First Impression At Networking Events\",\"date\":\"2023-04-17T16:00:00.000Z\",\"excerpt\":\"Networking events can be intimidating, but they also offer great opportunities to make valuable connections and promote your business. One critical aspect of networking success is the first impression you make. Whether you’re a seasoned entrepreneur or a budding professional, knowing how to introduce yourself can set the stage for fruitful interactions and potential opportunities down the line.\\nBelow, 15 Forbes Communication Council members share their favorite strategies for introducing themselves to others at networking events. Follow their tips to leave a positive, memorable first impression that will benefit your career and your business and help you begin to forge valuable and enduring professional connections.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/17/15-ways-to-make-a-positive-first-impression-at-networking-events/\"},{\"id\":\"roundup:e0edf87b-6616-493e-a489-7e395ef626e2\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64075f2d6490614e798619bd/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Traits Successful PR Leaders Cultivate In Themselves\",\"date\":\"2023-03-07T17:00:00.000Z\",\"excerpt\":\"Outstanding PR leaders possess a range of valuable qualities that are instrumental to their success, including excellent communication skills, strategic thinking abilities, adaptability and strong relationships with the media and stakeholders. As newcomers to the field, rookie communications pros who hope to achieve leadership positions can and should start cultivating these qualities in themselves. \\nBelow, 15 Forbes Communications Council members share what they believe are the most important traits of a highly successful PR leader. Read on to learn why these attributes are key and how a new comms professional can work on developing them.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/07/15-traits-successful-pr-leaders-cultivate-in-themselves/\"},{\"id\":\"roundup:da6f59fd-a5b4-43ae-8b3f-4392982823af\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63f6788432f47efdba0f01a3/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Smart Strategies To Proactively Prepare For A PR Crisis\",\"date\":\"2023-02-23T17:00:00.000Z\",\"excerpt\":\"A public relations crisis can happen to any brand at any time, and it’s important for PR teams to be prepared. Effective crisis communication can mean the difference between weathering a storm and a PR disaster that damages the brand’s reputation for years to come.\\nWhile it’s impossible to predict when a crisis will occur, there are steps that PR teams can take proactively to prepare for handling crisis communications when the time comes. Below, 15 members of Forbes Communications Council each share one smart thing PR teams can do to prepare for crisis communication and why that tactic is essential for any organization looking to protect its brand and reputation.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-smart-strategies-to-proactively-prepare-for-a-pr-crisis/\"},{\"id\":\"roundup:968878c9-65c3-43b3-b30b-33b25a715e73\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63b84be54551aeaba9f26069/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Challenges Corporate Communications Teams Will Face In 2023\",\"date\":\"2023-01-26T18:00:00.000Z\",\"excerpt\":\"The communications industry changes year after year, especially as technology and communications platforms continue to evolve. These changes can often be positive, but sometimes they can make a corporate communications professional's job even more challenging.\\nAs the new year begins, those in the field may find themselves facing various obstacles—from continuing to work with entirely remote or hybrid teams to navigating digital marketing after the loss of third-party cookies. Here, members of Forbes Communications Council explore the corporate communications challenges that they anticipate will impact the industry in 2023 and ways professionals can prepare to meet them.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/06/15-challenges-corporate-communications-teams-will-face-in-2023/?sh=55a8c5096281\"},{\"id\":\"roundup:76b72709-b589-4d56-8502-fc40aa351c09\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/635fd87c03aa001e1308fd12/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Skills Communications Professionals Need To Hone\",\"date\":\"2022-11-01T16:00:00.000Z\",\"excerpt\":\"To become a successful communications professional, there are skills that you must sharpen to create better opportunities for yourself and become a better communicator overall. From communicating with authenticity to expanding your role, these are a few skills that must be constantly worked on if you intend to better yourself in this field.\\nHowever, there are also a number of other necessary skills that can help communications professionals boost their careers in a positive way. Below, 11 Forbes Communications Council members share some of those skills and discuss why they are so vital for communications professionals to hone.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/01/11-important-skills-communications-professionals-need-to-hone/\"},{\"id\":\"roundup:f7dfc6d9-9b24-49e1-8168-1feb656a9de1\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62d986a497562834fbc1ec8f/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How Comms Teams Can Support Organizational And Individual Health And Wellness\",\"date\":\"2022-07-21T16:00:00.000Z\",\"excerpt\":\"A company’s communications team typically plays an outsized role in crafting internal communications sent to employees. From efforts to improve employee engagement to communications meant to get everyone on the same page regarding company changes and policies, comms team members are involved in disseminating critical information about many aspects of their company’s culture and operations—including the health and wellness of the organization and each individual within it.\\nThe members of Forbes Communications Council have gleaned unique insights into the many ways comms teams can help support the well-being of every member of an organization. Below, 16 members share examples of how a company’s comms teams can play a part in ensuring both organizational and individual health and wellness.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/07/21/how-comms-teams-can-support-organizational-and-individual-health-and-wellness/\"},{\"id\":\"roundup:f8182d3c-31e7-472d-8ba3-2daa338a2135\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve//62aa0b9d622edad26cd3b371/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Here's How To Craft An Effective Apology Communications Plan\",\"date\":\"2022-06-15T16:00:00.000Z\",\"excerpt\":\"An apology communications plan is something all companies should develop with the hope of not ever having to use it. However, in a digital world where any encounter with a business or online comment from an unhappy customer has the ability to go viral, it’s crucial to have a plan in place in case things go awry.\\nTo draft a solid, effective apology communications plan, there are a few core principles to keep in mind, from demonstrating empathy to avoiding excuses. Below, 15 members of Forbes Communications Council explain some key things comms teams must remember to do when crafting a strategic apology communications plan. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/15/how-comms-teams-can-craft-an-effective-apology-communications-plan/\"},{\"id\":\"roundup:61d2f299-d83c-4158-af82-5ceb3a0554b2\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve//629f70aac0670882146f9cbb/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Tips For Hosting An AMA Session For Your Business\",\"date\":\"2022-06-08T18:00:00.000Z\",\"excerpt\":\"One of the most popular social media trends right now is the “Ask Me Anything” session, where influencers, celebrities and other prominent figures will candidly answer questions submitted by followers or fans in an online forum. But AMA sessions aren’t just for famous individuals. Businesses can also leverage the trend on any social platform as a culture- and trust-building activity.\\nA leadership AMA session can give CEOs, department heads, new employees and others the opportunity to honestly answer questions either internally among their team members or externally for a wider audience. This helps boost transparency and allows employees and customers to make more personal connections with a business’s leadership.\\nBelow, 16 Forbes Communications Council members offered their unique ideas for how organizations can leverage AMA sessions, as well as important considerations to keep in mind. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/07/15-tips-for-hosting-an-ama-session-for-your-business/?sh=4cd281c86266\"},{\"id\":\"roundup:50b213dc-9c59-4fa9-8e6e-b6500b889915\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve//628cffb40f57ea67d8ea9402/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Common Causes Of Burnout For Comms Pros (And How To Find New Inspiration)\",\"date\":\"2022-05-24T16:00:00.000Z\",\"excerpt\":\"In recent years, burnout has become a hot topic in the media as a shift in focus takes place regarding employee well-being. Professionals today are more aware of the lasting impacts unhealthy work environments, chronic job stress and extreme exhaustion, can have.\\nAs leaders in their industry, many members of Forbes Communications Council have personally observed burnout among their peers, colleagues and employees, and some have experienced it themselves. Here, 15 members share common reasons why comms pros often face burnout and tips on how they can find new inspiration in their work to keep going and move forward.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/24/common-causes-of-burnout-for-comms-pros-and-how-to-find-inspiration/\"},{\"id\":\"roundup:5dddf92d-02c0-4bfa-ad64-29911db0b1d6\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve//6283b7e7272219b60e81050e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Tips For Navigating Corporate Crisis Communications In 2022\",\"date\":\"2022-05-17T16:00:00.000Z\",\"excerpt\":\"After a few years of constant change at individual, local and global levels, “crisis” is a word that many people have heard or have used to describe their personal and professional experiences during this time. At large companies and corporations, knowing how to face and deal with potential crises head-on is something communications teams spend significant time and effort planning for to ensure a smooth transition through any problematic publicity and/or decline in consumer sentiment or brand reputation in the event one arises.\\nThe members of Forbes Communications Council know how to craft a solid yet flexible crisis communications strategy that can help a company not only survive but also thrive after moving past any major issue. To learn more about how to navigate corporate communications during a crisis and help an organization come out the other side stronger for it, read on for their best tips.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/17/14-tips-for-navigating-corporate-crisis-communications-in-2022/\"},{\"id\":\"roundup:17a06c59-0bfb-48f9-a460-95a6070dd608\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62338eb0f3f2d527124d4cf8/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Ways Enterprise-Level Corporate Leaders Can Connect With All Employees\",\"date\":\"2022-03-18T16:00:00.000Z\",\"excerpt\":\"Once a startup has grown to a certain size, it can become a real challenge for the founder to get to know every member of the organization as personally as they did their core team members. Small-business owners who scale their operations into medium-sized businesses have a harder time still learning the name and face of every person on their staff, much less forging a personal connection with each of them. \\nWhen it comes to large, well-established enterprise corporations, one might think it all but impossible for leaders to develop any real sense of connection with every rank-and-file member of their workforce. Contrary to conventional wisdom, however, today’s corporate leaders are proving that notion wrong. Below, members of Forbes Communications Council share their insights into how leaders of major corporations can instill a sense of community and shared purpose in team members that helps the entire organization feel connected to each other and the company’s mission.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/03/18/16-ways-enterprise-level-corporate-leaders-can-connect-with-all-employees/\"},{\"id\":\"roundup:e203fbd3-db1a-4498-9b7f-07f31bafc20c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/62058cb612584b7ff5ad246d/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Smart Ways For Companies To Incorporate ESG Into Their Branding\",\"date\":\"2022-02-14T17:00:00.000Z\",\"excerpt\":\"Environmental, social and governance, or ESG, is more than just a buzzword that’s been making its rounds in the investment industry—it demonstrates how your business measures up to others in the realm of environmental protection.\\nAdopting ESG practices and policies is becoming more important to consumers as well as investors, making sustainable practices good for business, but even better for your brand. Below, 14 members of Forbes Communication Council detail how to incorporate ESG into your branding and promote deeper loyalty among your customer base.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/14/14-smart-ways-for-companies-to-incorporate-esg-into-their-branding/?sh=3de09b3e7992\"},{\"id\":\"roundup:efff7a30-4434-4c5e-8501-49774a933411\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/61df4b98141f56f1193806f0/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Leadership Strategies To Ensure Clear Internal Communications\",\"date\":\"2022-01-13T17:00:00.000Z\",\"excerpt\":\"A team cannot function properly without direction, instruction and leadership, all of which are needed to properly execute a collective effort. Of course, it can be challenging to communicate clearly with each team member, especially if you’re working remotely.\\nSome employees prefer verbal over written communication. Some need more frequent check-ins throughout the month. As a leader, it’s up to you to meet each person’s needs while clearly communicating what you expect from them.\\nBelow, a panel of Forbes Communications Council members share their tips for ensuring crystal clear internal communication among teams.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/01/13/15-leadership-strategies-to-ensure-clear-internal-communications/?sh=17e1959f3bf8\"},{\"id\":\"roundup:98dceed8-b311-459e-befd-407de0d15442\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6195877a4b886ea65a959296/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Skills Comms Pros Need To Support Leaders In A Post-Pandemic World\",\"date\":\"2021-11-18T17:00:00.000Z\",\"excerpt\":\"C-suite leaders lean on communications teams every day to ensure that their companies’ messaging is coherent, cohesive and compelling—especially now, with a pandemic underway that has often led to demands for more customer and stakeholder outreach.\\nCommunications professionals crafting or massaging communications coming directly from the CEO or another high-level executive must not only be well-versed in the voices of both the brand and the individual but also understand the best ways to support the company’s business goals so that they can provide insight and strategic advice when needed.\\nTailoring communications that serve the objectives of a business and match the tone of the person delivering the message while simultaneously delivering value to the audience is no small task. Below, 16 members of Forbes Communications Council each share a skill that comms pros today need to cultivate to best support leaders in a post-pandemic world.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/18/16-skills-comms-pros-need-to-support-leaders-in-a-post-pandemic-world/?sh=1774bc132f8a\"},{\"id\":\"roundup:9f2c978c-08b2-4a75-8e70-847c5874b072\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6193f301a13a0a636439db27/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Keys To Keeping Communication With Audiences As Authentic As Possible\",\"date\":\"2021-11-17T17:00:00.000Z\",\"excerpt\":\"Some campaigns are created to build awareness and bring prospects into the top of the marketing funnel, but many times, the communications being relayed to an audience are meant to be persuasive and are aimed at pushing consumers toward conversion.\\nWhen the objective is not only to bring value to an audience but also to bring the audience further along on a potential customer's journey, marketers and other agency professionals must be as transparent and authentic as possible in their messaging.\\nBelow, the members of Forbes Communications Council share ways to keep communication with audiences as authentic as possible to help ensure that communications build trust with them, rather than arouse suspicion or skepticism about a brand's motives.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/17/15-keys-to-keeping-communication-with-audiences-as-authentic-as-possible/?sh=653b09f18c28\"},{\"id\":\"roundup:e38788e6-94cc-4306-92df-02c6827a3d79\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/614213d4d9c9f657ed7457a6/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Tips For Giving A Presentation That Will Persuade A Skeptical Audience\",\"date\":\"2021-09-15T16:00:00.000Z\",\"excerpt\":\"Perhaps you are scheduled to deliver a big presentation to senior leaders at work who don’t seem enthusiastic about hearing your input. Or maybe you’re developing a pitch for potential investors who have already expressed skepticism about your idea. In these situations, figuring out how to persuade such lukewarm audiences can make the task feel doubly challenging.\\nRather than take your chances and hope for the best, there are ways to ensure you get your main point across in the most persuasive possible manner. Check out the tips the members of Forbes Communications Council share below to give yourself the best shot at successfully convincing skeptics that you are on the right track and that they’d be wise to support your efforts.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/09/15/15-tips-for-giving-a-presentation-that-will-persuade-a-skeptical-audience/?sh=3ebf22db756f\"},{\"id\":\"roundup:23b41fbb-b495-42d4-98c3-010136b90007\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/60623aacfeff26cabf56d79e/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Ways To Prepare A Colleague For Their First Live Interview\",\"date\":\"2021-03-31T16:00:00.000Z\",\"excerpt\":\"Media interviews are a great way to generate awareness and attention for a business. That’s why having a company representative featured in a live interview is such an exciting and promising opportunity. However, if someone’s never participated in one, they may be nervous or unsure about what they should say. \\nAs their manager or coworker, you can offer guidance and support to help your nervous colleague feel more comfortable delivering the company’s message. Below, 15 members of Forbes Communications Council share their best tips for helping a colleague prepare for their first live interview.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/31/15-ways-to-prepare-a-colleague-for-their-first-live-interview/?sh=6d12f3e52e2d\"},{\"id\":\"roundup:66b48135-d974-428f-902f-bd6377456dba\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6062275b4a9f1c30927e1e50/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Tips For Delivering Bad News To Customers Or Employees\",\"date\":\"2021-03-30T16:00:00.000Z\",\"excerpt\":\"No matter how well things are going right now, there will be times when you’ll have to deliver bad news to your team or your customers. This is never an easy task, but it’s an inevitable part of leading a business. \\nIt’s important to find ways to soften the blow and support people receiving news that may upset them. To that end, 14 members of Forbes Communications Council shared their tips for preparing to have an unpleasant conversation with your team or customers. Follow their advice to ensure these discussions go as smoothly as possible.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/03/30/14-tips-for-delivering-bad-news-to-customers-or-employees/?sh=64bddc481d8d\"},{\"id\":\"roundup:2e858fcd-ab9f-4c79-8bee-c32778d1dfb3\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5ff60ce1de557b9a2eced7aa/0x0.jpg?format=jpg\u0026crop=1207,679,x0,y169,safe\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Effective Ways To Authentically Communicate Corporate Values\",\"date\":\"2021-01-04T17:00:00.000Z\",\"excerpt\":\"Studies have shown that consumers prefer to buy from businesses that share their values. Additionally, professionals prefer to work for companies that have core values that they can feel proud of. But how can a business effectively communicate its values to consumers and potential hires? \\nHere, 11 experts from Forbes Communications Council delve into the most effective communication techniques an enterprise can use to share its core values in an authentic and believable way, making what the brand stands for clear to both consumers and potential employees.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/04/12-effective-ways-to-authentically-communicate-corporate-values/?sh=614e14e55e6e\"},{\"id\":\"roundup:c8218294-6233-4fc9-bd2a-585930b4172c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f96068dc5a7a500fdb64c88/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How “Shy” Professionals Can Build Their Personal Brand Comfortably: 13 Strategies\",\"date\":\"2020-10-28T16:43:11.836Z\",\"excerpt\":\"The modern world is centered around understanding everything about the professionals that you interact with. But not all professionals have the same sort of mindset when it comes to individual privacy. Personal branding usually requires you to give a bit more of yourself to establish a rapport with your target audience. Trust is the most critical part of this relationship.\\nProfessionals, therefore, inevitably end up giving up some of their personal privacy for their business. For introverted professionals who dread being in the spotlight, this may be harder than it seems. Below, 13 contributors to Forbes Communications Council take a look at how even “shy” professionals can seek to build their brand without having to push themselves too far out of their comfort zones.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2020/10/28/13-strategies-to-help-shy-professionals-can-build-their-personal-brand-comfortably/#709539162fef\"},{\"id\":\"roundup:97d5d4da-c483-4f70-9356-091cab19dc3b\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f35517972091cc0480fc95b/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Critical Considerations When Polishing Someone Else's Work\",\"date\":\"2020-08-13T19:57:28.035Z\",\"excerpt\":\"Business communication usually means working within a team. You may be expected to edit someone else's work or give it a critique. Time is short in advertising and marketing departments, and many professionals are juggling several responsibilities at once. Still, as a member of a team, when your colleagues ask you to critique or edit someone else's work, there are a few things you should always remember.\\nThe right kind of critique walks a fine line between being understanding and being honest. Below, 11 professionals from Forbes Communications Council offer valuable insight into the dos and don’ts of polishing a co-worker’s written content so as to avoid feelings getting hurt and any unnecessary tension.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/13/11-critical-considerations-when-polishing-someone-elses-work/#72d4b5b62862\"},{\"id\":\"roundup:d9bd588f-7e21-4f11-928e-7e5d3fe0b8ad\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5f088b0f34d2ad0006258a4a/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"13 Vital Considerations When Addressing Customer Concerns During A Crisis\",\"date\":\"2020-07-10T19:10:20.713Z\",\"excerpt\":\"During a crisis, whether internal or external, a company’s services or response times to consumers will likely be a lot slower. But customers who have come to expect short response times might become frustrated and accuse a business of poor service if they have to wait longer than average. Some consumers might leave negative comments and even down-vote the company on review sites to show their displeasure.\\nBusinesses need to approach these comments with a particular mindset and make sure they can address any negative feedback and concerns in a way that appeases the customer. To help, 13 experts from Forbes Communications Council explain how owners should present replies when engaging dissatisfied customer comments during a crisis.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/10/13-important-considerations-when-addressing-customer-concerns-during-a-crisis/\"},{\"id\":\"roundup:f844fb1b-0f46-4120-b423-73bf478c0139\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/blogs-images/forbescommunicationscouncil/files/2020/05/16_Essential_Steps_To_Making_Remote_Meetings_More_Engaging-1200x978.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Essential Steps To Making Remote Meetings More Engaging\",\"date\":\"2020-06-01T12:37:09.178Z\",\"excerpt\":\"When a business holds a meeting within a conference hall, it's easier to adapt to the environment and in-person communication to make it engaging. However, with the rise of remote work and virtual meetings, businesses lack a lot of that agency. The result is that many attendees may be distracted and fail to connect to the subject matter. In some cases, this could lead to miscommunication and eventual fallout from this consequence.\\nRemote meetings need to do more to bring their audience into the subject and become immersed. Sixteen members of Forbes Communications Council look at what methods a business can employ to make their remote meetings more engaging, and why those techniques are so successful.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2020/06/01/16-essential-steps-to-making-remote-meetings-more-engaging/#36f2593f3b86\"},{\"id\":\"roundup:de800a6e-3f89-47e4-95c5-942691eb71b8\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/blogs-images/forbescommunicationscouncil/files/2020/02/How_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"12 Benefits Of Embracing Vulnerability In Leadership\",\"date\":\"2020-02-28T13:34:19.475Z\",\"excerpt\":\"Historically, leaders have always been seen as people of action whose authority cannot (or should not) be questioned. However, as more generations enter the workforce, with different expectations and values, the entire paradigm of leadership has been turned on its head.\\nToday's leaders are not supposed to be inflexible and unmalleable, but understanding and vulnerable as well -- oftentimes resulting in stronger relationships with their teams, enhanced productivity and overall better results. Below, 12 associates of Forbes Communications Council explore the benefits of embracing vulnerability as a leader, and why more executives and managers should do so.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/28/how-to-encourage-and-leverage-employee-reflection-and-why-it-matters/#340a8353a49a\"},{\"id\":\"roundup:5794de64-a612-49e0-922d-aec0826d1338\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/blogs-images/forbescommunicationscouncil/files/2020/02/How_To_Encourage_And_Leverage_Employee_Reflection-And_Why_It_Matters-1200x1213.png?format=png\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Encourage And Leverage Employee Reflection (And Why It Matters)\",\"date\":\"2020-02-28T13:27:59.490Z\",\"excerpt\":\"Fiction writer Mark Twain offered the tongue-in-cheek observation that if you ever find yourself on the side of the majority, you ought to take time to stop and reflect. Employee reflection is a particular case where their thoughts on leadership, both their direct superiors and your own, can be useful in figuring out how to improve the workplace. \\nHowever, for employee reflection to have the impact that a company needs, the business must encourage it, and put things in place to take advantage of its insights. 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