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href="https://bitly.com/blog/category/digital-marketing/">Digital Marketing</a>,  <a href="https://bitly.com/blog/category/retail/">Retail</a> </div> <h1 class="h0 entry-title single-title" itemprop="headline">From Browsers to Buyers: A Guide to Reduce Cart Abandonment in Retail</h1> <div class="post-meta"> <p class="p0"> <span class="post-date">October 4, 2024</span> </p> <p class="p0"> <svg width="8" height="8" viewBox="0 0 8 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="4" cy="4" r="4" fill="#6C6965"/> </svg> <span id="time"></span> min read </p> </div> </div> <div class="cell large-6"> <div class="post-hero"><img width="1200" height="700" src="https://s17233.pcdn.co/blog/wp-content/uploads/2024/10/hero_retail_v1.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" fetchpriority="high" /></div> </div> </div> </div> </header>  <section class="entry-content" itemprop="text"> <div class="grid-container post-content-inner"> <div class="inner-content grid-x grid-margin-x grid-padding-x align-center"> <div id="blog-content" class="cell large-8 small-order-2 large-order-1"> <p>Cart abandonment—it’s the retail headache that never seems to go away. For online retailers, every abandoned cart represents a lost sale and a missed opportunity to turn a casual browser into a loyal customer. </p> <p>Shoppers abandon their carts for many reasons, and while there isn’t a one-size-fits-all solution, there are steps brands can take to understand why it happens and, more importantly, how to encourage more shoppers to complete their purchases. </p> <p>In this guide, we’ll give you practical, data-driven strategies to help you reduce cart abandonment and get more shoppers across the finish line. From streamlining your checkout process to finding smart ways to bring customers back, these tips are designed to help you recover lost sales and keep your business growing.</p> <p><em>*Note: The brands and examples discussed below were found during our online research for this article.</em></p> <h2 class="wp-block-heading" id="the-impact-of-abandoned-carts-on-retailers"><strong>The impact of </strong><strong>abandoned carts</strong><strong> on </strong><strong>retailers</strong></h2> <p>Every retailer is searching for the key to <a href="https://baymard.com/research/checkout-usability" target="_blank" rel="noreferrer noopener">increasing sales online</a>, but few have cracked the code. <a href="https://baymard.com/research/checkout-usability" target="_blank" rel="noreferrer noopener">Seventy percent of customers abandon their shopping carts</a> before completing a purchase. That means for every 10 shoppers who add at least one item to their carts, seven leave empty-handed. </p> <p>The result? Ecommerce brands lose substantial annual sales revenue due to abandoned carts. This also leads to reduced customer lifetime value, higher customer acquisition costs, and lower conversion rates—factors that can significantly impact a retailer’s bottom line. </p> <p>So, how can you calculate your cart abandonment rate? Follow this formula: </p> <p><em>Cart Abandonment Rate</em><em> = (1 – Number of Completed Purchases / Number of </em><em>Shopping Carts</em><em> Created) x 100</em></p> <p><strong>To calculate this:</strong></p> <ol class="wp-block-list"> <li>Choose the period you want to analyze. <br><br></li> <li>Count the total number of shopping carts created during that period.<br><br></li> <li>Tally the number of completed purchases in the same period. <br><br></li> <li>Divide the number of completed purchases by the number of carts created. Subtract your result from 1, and multiply the result by 100 to get your percentage. </li> </ol> <p>It’s helpful to track this rate on a monthly or quarterly basis, especially if you’re making changes to your checkout process or launching new products. During peak shopping seasons, monitoring your cart abandonment rate can reveal key friction points in the customer journey.</p> <h3 class="wp-block-heading" id="h-the-cost-of-ignoring-cart-abandonment-nbsp"><strong>The cost of ignoring cart abandonment </strong></h3> <p>Shoppers who abandon their carts might return to complete the purchase, especially if they receive cart recovery emails or see retargeted ads. But many don’t—often moving on to competitors instead. In fact, <a href="https://nerder.com/the-importance-of-website-speed-why-every-second-counts-2" target="_blank" rel="noreferrer noopener">57% of shoppers will abandon a slow-loading website and move on to another</a>, with 14% never returning again. </p> <p>There is a bright side to all of this. Retailers can recover a portion of these lost sales by improving the checkout experience and re-engaging customers who exited mid-purchase.</p> <p>A real-world example of this is TradeWinds Island Grand in St. Pete Beach. The resort experienced a significant increase in website traffic but noticed no corresponding rise in bookings. To address this, TradeWinds implemented a shopping cart abandonment tool that captured lead data from potential guests who exited the booking engine. </p> <p>With this data in their CRM, they sent automated follow-up emails and made timely outbound calls. The results were impressive: the resort <a href="https://naviscrm.com/case-study/tradewinds-island-grand-shopping-cart-abandonment-case-study/" target="_blank" rel="noreferrer noopener">converted 1,000 abandoned cart leads into 231 reservations</a>, generating $300,000 in revenue. </p> <p>This example highlights the increasingly non-linear customer journey. While customer paths once followed a more predictable trajectory, today’s interactions are more fragmented. Consumers move across multiple devices and platforms—first browsing on mobile and switching to desktop later or interacting with a brand through social media or SMS before making a final purchase. It’s difficult to know what convinces a customer to convert.</p> <p>To effectively address cart abandonment and boost conversions, retailers need a holistic view of the customer journey and a solid approach to <a href="https://bitly.com/blog/cross-device-attribution/">cross-device attribution</a>.</p> <section class="feed-ad-blog color-" > <div class="card "> <div class="grid-container "> <div class="inner-content grid-x grid-margin-x grid-padding-x align-middle"> <div class="cell large-12"> <div class="content-padding"> <h3>Boost your marketing game with Bitly!</h3> <p>Get started with custom short links, QR Codes, and landing pages. </p> <p><a href="https://bitly.com/pages/pricing" class="button button-primary" id="boost_your_marketing_game_with_bitly_start_now">Start now</a></p> </div> </div> </div> </div> </div> </section> <h2 class="wp-block-heading" id="common-causes-of-cart-abandonment"><strong>Common causes of cart abandonment</strong></h2> <p>Shoppers leave their carts behind for a variety of reasons, often driven by inconvenience or a complex checkout process that doesn’t meet their expectations. Understanding these causes is key to minimizing abandonment.</p> <p>Here are a few of the most common reasons shoppers abandon their carts: </p> <h3 class="wp-block-heading" id="h-unexpected-shipping-costs-nbsp"><strong>Unexpected </strong><strong>shipping costs</strong><strong> </strong></h3> <p>No one likes surprise fees. If shoppers expect to pay one price for the items in their cart but are hit with an extra fee—especially one that’s <a href="https://www.hopstack.io/glossary/average-shipping-cost-per-order" target="_blank" rel="noreferrer noopener">10–15% of the total order value</a>—they’re likely to rethink their purchase. <a href="https://www.shopify.com/blog/shopping-cart-abandonment" target="_blank" rel="noreferrer noopener">Forty-five percent of customers shop online</a> specifically for free delivery, according to Shopify. </p> <p>Transparency is key. The sooner shoppers know shipping costs, the easier it is for them to plan their purchase and the more likely they are to follow through. </p> <h3 class="wp-block-heading" id="h-complicated-checkout-processes"><strong>Complicated checkout processes</strong></h3> <p>There’s a reason why retailers like Amazon have embraced one-click checkout. While the average conversion rate for ecommerce sites <a href="https://markerly.com/pulse/echoes-of-efficiency-how-amazons-one-click-checkout-resonates-with-consumers/" target="_blank" rel="noreferrer noopener">sits around 2–3%, one-click checkout can exceed 10%</a>. The simpler the process, the better. </p> <p>Shoppers don’t want to provide unnecessary information, go through too many steps, or be forced to create an account just to checkout. When the process is streamlined, they’re much more likely to complete their purchase.</p> <h3 class="wp-block-heading" id="h-lack-of-payment-options"><strong>Lack of </strong><strong>payment options</strong></h3> <p>Some customers prefer using digital wallets such as PayPal or Apple Pay, while others opt for credit cards or buy-now-pay-later services. If they don’t see their preferred payment method at checkout, they may abandon the sale altogether. </p> <p>A slow or limited payment process can significantly reduce impulse buys. According to a BadCredit.org survey, <a href="https://www.usatoday.com/story/money/2024/09/11/impulse-shopping-costly-habit/75155564007/" target="_blank" rel="noreferrer noopener">90% of consumers ages 18 to 43 confessed to making an impulse purchase</a>. </p> <h3 class="wp-block-heading" id="h-website-errors-or-slow-loading-times-nbsp"><strong>Website errors or slow loading times </strong></h3> <p>A slow-loading website can be disastrous for ecommerce stores. Just a one-second delay in load time can <a href="https://www.bigcommerce.com/glossary/page-load/" target="_blank" rel="noreferrer noopener">lead to a 7% drop in conversions and 11% fewer page views</a>, translating to over $1 million in lost sales each year for online stores. </p> <p>Technical glitches like broken links or errors on the site can further erode trust. When shoppers encounter these issues, they lose confidence in the brand, making it less likely they’ll complete their purchase. </p> <h3 class="wp-block-heading" id="h-security-concerns"><strong>Security concerns</strong></h3> <p>Security is a top priority for today’s online shoppers. If your site has unclear privacy policies or doesn’t offer trusted payment options, customers may hesitate to enter their payment details. In fact, <a href="https://www.customerexperiencedive.com/news/customers-concerned-online-data-privacy-mistrust-companies/712464/" target="_blank" rel="noreferrer noopener">90% of consumers believe companies prioritize profits</a> over protecting their data. </p> <h2 class="wp-block-heading" id="when-does-cart-abandonment-happen-for-ecommerce-businesses"><strong>When does cart abandonment happen for </strong><strong>ecommerce businesses</strong></h2> <p>Shoppers sometimes get cold feet right before choosing “Complete Order,” but that’s not the only point where they might drop off. Understanding exactly where you lose your customers is critical, and using data can help retain shoppers more effectively. </p> <h3 class="wp-block-heading" id="h-browsing-and-adding-to-cart"><strong>Browsing and adding to cart</strong></h3> <p>Have you ever added items to your online shopping cart even though you weren’t planning to buy them right away? Maybe you want to save them for later, compare prices, or check shipping costs. Many shoppers do the same—adding items to their carts while browsing, but never making it to checkout. </p> <p>During certain times of the year, like the holiday season, this “window shopping” behavior is especially common. <a href="https://www.bigcommerce.com/articles/ecommerce/abandoned-carts/" target="_blank" rel="noreferrer noopener">Cart abandonment rates often spike in December</a> when holiday deals attract curious shoppers who don’t always have purchase intent. </p> <p>Consider adding a save-for-later feature on your ecommerce site. This allows shoppers to pick up where they left off when they’re ready to buy, and it caters to those who are doing research and comparing prices. </p> <h3 class="wp-block-heading" id="h-entering-shipping-information-nbsp"><strong>Entering shipping information </strong></h3> <p>Retailers that don’t offer free shipping often struggle to convert customers—<a href="https://www.prnewswire.com/news-releases/66-of-american-consumers-expect-free-shipping-on-all-online-orders-301312811.html" target="_blank" rel="noreferrer noopener">80% of shoppers expect free shipping</a> when their order reaches a certain threshold, and 66% expect free shipping on all orders. When they’re presented with unexpected shipping costs or see long delivery windows, many reconsider their purchase.</p> <p>To minimize this, retailers should use real-time shipping calculators on their websites. These tools help shoppers understand their total cost early in the process, reducing the chance of “shipping shock” at checkout. Offering faster shipping options—like today’s biggest retailers, who offer next-day delivery or same-day delivery when possible—may appease impatient shoppers. </p> <h3 class="wp-block-heading" id="h-payment-stage-nbsp"><strong>Payment stage </strong></h3> <p>Abandonment during the payment stage often boils down to two factors: trust and convenience. Shoppers may hesitate to enter their payment information if they’re unsure about the security of your site. Others might abandon their carts simply because their preferred payment method isn’t available. </p> <p>To reassure shoppers, display clear security features on your site. SSL certificates and recognizable trust badges from reputable companies like Norton and McAfee go a long way toward easing concerns. And don’t forget to offer multiple payment options to make the checkout process as smooth as possible. </p> <section class="feed-ad-blog color-" > <div class="card "> <div class="grid-container "> <div class="inner-content grid-x grid-margin-x grid-padding-x align-middle"> <div class="cell large-12"> <div class="content-padding"> <h3>Boost your marketing game with Bitly!</h3> <p>Get started with custom short links, QR Codes, and landing pages. </p> <p><a href="https://bitly.com/pages/pricing" class="button button-primary" id="boost_your_marketing_game_with_bitly_start_now">Start now</a></p> </div> </div> </div> </div> </div> </section> <h2 class="wp-block-heading" id="top-strategies-to-effectively-reduce-the-shopping-cart-abandonment-rate"><strong>Top strategies to effectively reduce the </strong><strong>shopping cart abandonment rate</strong></h2> <p>Now that you understand why potential customers are abandoning their carts, let’s dive into strategies you can use to reduce your cart abandonment rate and boost conversions. </p> <h3 class="wp-block-heading" id="h-improve-your-checkout-process-nbsp"><strong>Improve your </strong><strong>checkout process</strong><strong> </strong></h3> <p>If your cart abandonment rate is higher than you’d like, it might be time to reevaluate your checkout process. The goal is simplicity. Cut down on unnecessary steps and consider offering guest checkout options so people don’t feel like they have to jump through hoops to buy. </p> <p>A few small changes, like reducing the number of form fields, can make a big difference. This is an easy step that can reduce friction for new customers and existing customers who’ve forgotten their login details. A smoother checkout means happier shoppers—and more completed orders for your company.</p> <h3 class="wp-block-heading" id="h-offer-incentives-and-discounts-nbsp"><strong>Offer </strong><strong>incentives</strong><strong> and discounts </strong></h3> <p>Discounts can be powerful motivators for completing a purchase. When shoppers abandon their carts, brands like Forever 21 offer an <a href="https://www.bolt.com/thinkshop/10-abandoned-cart-email-examples" target="_blank" rel="noreferrer noopener">exclusive 20% discount</a>, while Society 6 extends a 30% discount for 48 hours to create a sense of urgency. Bare Minerals provides free shipping and a 15% discount valid for 30 days to encourage shoppers to <a href="https://www.voucherify.io/blog/promotions-teardown-cart-abandonment-promotions" target="_blank" rel="noreferrer noopener">return and complete their purchases</a>.</p> <h3 class="wp-block-heading" id="h-use-exit-intent-pop-ups-nbsp"><strong>Use </strong><strong>exit-intent pop-ups</strong><strong> </strong></h3> <p>Exit-intent pop-ups engage shoppers just as they’re about to leave, appearing when their cursor moves to close the tab or navigate away from the site. These pop-ups can include discounts, free shipping offers, or promotions that nudge shoppers to stay and complete their purchases. They’re a last-ditch effort to keep shoppers on the page and encourage conversions. </p> <p>Exit-intent pop-ups are disruptive and why retailers have to make them worthwhile. Personalize pop-ups based on the shopper’s cart or browsing history to make them more effective. Offering a streamlined checkout directly from the pop-up can further simplify the process.</p> <h3 class="wp-block-heading" id="h-provide-clear-shipping-and-return-information-nbsp"><strong>Provide </strong><strong>clear</strong><strong> shipping and return information </strong></h3> <p>An easy return policy can make or break a sale, especially for shoppers who are on the fence. Seventy-two percent of consumers say they’re more loyal to retailers that offer free returns, and <a href="https://emarsys.com/press-release/72-of-shoppers-stay-loyal-to-retailers-that-offer-free-returns/" target="_blank" rel="noreferrer noopener">54% avoid retailers that charge for returns</a>. </p> <p>Many shoppers, particularly those buying clothes, order multiple sizes or styles with the expectation of making returns. A flexible and clear return policy gives them confidence that they won’t be stuck with an item if it doesn’t fit or work out. This flexibility can be the deciding factor in whether they complete their purchase or leave their cart behind.</p> <p>Make sure your shipping and return policies are visible and easy to understand. Display this information clearly while shoppers are browsing—not just during checkout—to build trust and encourage conversions. </p> <h3 class="wp-block-heading" id="h-optimize-for-mobile-users-nbsp"><strong>Optimize for mobile users </strong></h3> <p>With more shoppers using mobile devices, ensuring your site is optimized for mobile is essential. <a href="https://www.dynamicyield.com/files/research/state-of-personalization-in-mobile-commerce.pdf" target="_blank" rel="noreferrer noopener">Seventy-six percent of shoppers say mobile shopping saves them time</a>, and retailers looking to <a href="https://bitly.com/blog/how-to-increase-sales-on-shopify/">increase sales on Shopify</a> or other ecommerce platforms can’t afford to overlook this. </p> <p>However, mobile shopping can come with challenges. Among consumers who shop on a mobile device, <a href="https://www.dynamicyield.com/files/research/state-of-personalization-in-mobile-commerce.pdf" target="_blank" rel="noreferrer noopener">67% report that pages and links are often too small to click easily</a>, and 42% express concerns about safety when shopping on mobile. </p> <p>To ensure a seamless mobile experience, simplify your menu design. A clean, simple structure—like a fast food menu—makes it easier to navigate on small screens. Also, ensure your buttons and links are large enough to tap without zooming in. Aim for a <a href="https://www.w3.org/WAI/WCAG21/Understanding/target-size.html" target="_blank" rel="noreferrer noopener">minimum target size of 44 x 44 pixels</a> to provide a user-friendly experience. </p> <h3 class="wp-block-heading" id="h-create-a-sense-of-urgency-nbsp"><strong>Create a sense of urgency </strong></h3> <p>FOMO (fear of missing out) can be a powerful driver for conversions. Phrases like “Only a few items left!” or “Sale ends soon!” can push shoppers to finalize their purchases. The <a href="https://convertica.org/the-power-of-scarcity-marketing/#:~:text=The%20Scarcity%20Principle%20is%20a%20marketing%20tactic%20that%20capitalizes%20on,a%20product%20in%20the%20market." target="_blank" rel="noreferrer noopener">scarcity principle</a> taps into the idea that rare or limited offers are more valuable, motivating buyers to act before they miss out.</p> <h3 class="wp-block-heading" id="h-improve-your-page-load-times-nbsp"><strong>Improve your page load times </strong></h3> <p>Website speed plays a key role in user retention. If your site doesn’t <a href="https://www.aumcore.com/blog/how-can-poor-website-load-time-lead-to-negative-user-experience-and-loss-in-sales/" target="_blank" rel="noreferrer noopener">load within two seconds</a>, your visitors are more likely to bounce. Even a one-second delay can cause a significant drop in conversions. Slow load times interrupt the shopping flow and create a poor user experience. </p> <p>To optimize your load times, compress images using modern formats like WebP, and ensure images are responsive to different devices. Tools like Google PageSpeed Insights and GTmetrix can help identify performance issues and provide actionable recommendations for improving speed.</p> <h3 class="wp-block-heading" id="h-include-a-progress-indicator-nbsp"><strong>Include a progress indicator </strong></h3> <p>Progress indicators show shoppers how far along they are in the checkout process. These visual cues can help reduce drop-offs by motivating customers to finish what they’ve started. </p> <p>You can use numbered steps, percentage progress bars, or step-by-step indicators like Amazon’s to give shoppers a clear idea of what’s left in the process. Think about the type of progress indicator that might work best for your audience—just make sure the steps are simple and logical.</p> <h3 class="wp-block-heading" id="h-build-trust-with-clear-security-features-nbsp"><strong>Build trust</strong><strong> with </strong><strong>clear</strong><strong> security features </strong></h3> <p>Retailers can boost their reputation and integrity by implementing security features like SSL certificates, trust badges, and security-related messaging, like ‘Secure Checkout.’ When customers trust that a site is safe, they’re less likely to abandon their carts. </p> <p>Brands like Bitly share their <a href="https://bitly.com/blog/trust-safety-abuse-system/">trust and safety</a> policies on their websites and communicate how they mitigate risks. Many retailers also adopt two-factor authentication (2FA) to add an extra layer of security. Sending SMS confirmation codes as part of the checkout process helps build trust and reduce anxiety, which can ultimately increase your conversion rate. </p> <h2 class="wp-block-heading" id="what-to-do-after-customers-have-already-abandoned-their-carts"><strong>What to do after customers have already abandoned their carts</strong></h2> <p>When a shopper leaves items in their cart, it’s not necessarily the end of their journey. There are several ways to persuade them to return and complete their purchase. </p> <p>Here are some strategies for turning abandoned carts into revenue. </p> <h3 class="wp-block-heading" id="h-use-sms-reminders"><strong>Use SMS reminders</strong></h3> <p>SMS reminders are a highly effective tool for re-engaging customers who’ve left their carts behind—provided they’ve shared their phone number <em>and</em> opted in to receive text messages. </p> <p>SMS has an edge over other marketing methods thanks to its immediacy. When a shopper navigates away from your site, you can reach out with a personalized reminder while the purchase is still fresh in their mind. With an <a href="https://textdrip.com/blog/sms-marketing-vs-email-marketing-which-is-more-effective-for-your-business#:~:text=SMS%20messages%20have%20an%20open,engagement%20rate%20than%20email%20messages." target="_blank" rel="noreferrer noopener">open rate of around 98%</a>, SMS messages are far more likely to be read and acted on compared to email. </p> <p>To make the most of this channel, keep your message personal. Include the customer’s name and the specific items they left in their cart to boost your <a href="https://bitly.com/blog/sms-ctr/">SMS clickthrough rates</a>. Creating urgency with discount codes or limited-time free shipping can give shoppers the final nudge they need. </p> <p>For best results, send a series of reminders at strategic intervals, gently pushing the customer without coming across as pushy. You can also use <a href="https://bitly.com/blog/post-purchase-engagement-sms-marketing/">post-purchase engagement SMS marketing</a> to continue nurturing customers after they’ve made a purchase, reinforcing brand loyalty and encouraging repeat business.</p> <h3 class="wp-block-heading" id="h-send-personalized-follow-up-emails-nbsp"><strong>Send personalized </strong><strong>follow-up</strong><strong> emails </strong></h3> <p>Like SMS, personalized follow-up emails keep your brand top-of-mind. You can schedule messages in the hours and days following a shopper’s abandoned cart, offering limited-time incentives or showcasing benefits to drive conversions. Many businesses integrate these follow-ups into their <a href="https://bitly.com/blog/marketing-automation-workflow/">marketing automation workflow</a> to ensure consistency. </p> <p>These follow-up emails serve as valuable <a href="https://bitly.com/blog/customer-service-touchpoints/">customer service touchpoints</a>, allowing you to address common pain points and remove barriers to purchase. For example, if you regularly receive questions about your return policy, include relevant details to reassure customers and reduce hesitation. If shoppers are drawn to free shipping, remind them of that perk. And if sustainable <a href="https://bitly.com/blog/ecommerce-packaging/">ecommerce packaging</a> is a key selling point for your brand, be sure to mention that, too. </p> <p>To enhance customer trust, include information on what they can expect next, such as <a href="https://bitly.com/blog/shipping-notification/">shipping notifications</a> once they complete their order. This reassures customers that they’ll be kept informed throughout the delivery process.</p> <h3 class="wp-block-heading" id="h-implement-retargeting-ads-nbsp"><strong>Implement </strong><strong>retargeting ads</strong><strong> </strong></h3> <p>Retargeting ads allow you to reconnect with shoppers who’ve visited your site and shown interest in your products. Rather than casting a wide net, you can specifically target visitors with purchase intent. </p> <p>When crafting retargeting ads, ensure they reflect the products or pages a customer viewed. By showing them the items they’ve already expressed interest in, alongside your brand’s messaging, you can reinforce their initial interest and encourage completed purchases. Dynamic, personalized ads often have a <a href="https://www.salesfire.co.uk/articles/cart-abandoners/" target="_blank" rel="noreferrer noopener">clickthrough rate twice as high as static ads</a>, making them an excellent tool for recovering lost sales. </p> <h3 class="wp-block-heading" id="h-offer-time-sensitive-discounts"><strong>Offer time-sensitive discounts</strong></h3> <p>For undecided shoppers, time-sensitive discounts can be a strong motivator. When customers know an offer is about to expire, they’re more likely to take action before time runs out. Time-sensitive promotions also help prevent decision paralysis by encouraging swift action. </p> <p>Be sure to clearly communicate the expiration date and terms of the discount. Use persuasive language and eye-catching visuals to make the offer stand out and emphasize its limited availability. To maximize impact, promote your time-sensitive offer across various channels including email, social media, and SMS.</p> <section class="feed-ad-blog color-" > <div class="card "> <div class="grid-container "> <div class="inner-content grid-x grid-margin-x grid-padding-x align-middle"> <div class="cell large-12"> <div class="content-padding"> <h3>Boost your marketing game with Bitly!</h3> <p>Get started with custom short links, QR Codes, and landing pages. </p> <p><a href="https://bitly.com/pages/pricing" class="button button-primary" id="boost_your_marketing_game_with_bitly_start_now">Start now</a></p> </div> </div> </div> </div> </div> </section> <h2 class="wp-block-heading" id="the-role-of-data-and-personalization-how-important-are-they-in-reducing-abandonment"><strong>The role of data and personalization: How important are they in reducing abandonment?</strong></h2> <p>Data and personalization empower retailers to craft a more engaging shopping experience. When shoppers feel personally connected to the journey, they’re more likely to buy. Here are a few ways data and personalization can help reduce cart abandonment: </p> <h3 class="wp-block-heading" id="h-analyzing-customer-behavior-nbsp"><strong>Analyzing customer behavior </strong></h3> <p>Customer behavior data can reveal valuable insights. By examining browsing history, time spent on certain pages, and which items are frequently abandoned in carts, retailers can identify patterns and pinpoint the most common reasons for cart abandonment. </p> <p>For example, if you notice that shoppers often leave behind a specific product, it might be time to reevaluate its product page. This could mean refining descriptions, improving images, or adding more customer reviews and Q&As to build trust. </p> <p>Or perhaps your data shows visitors dropping off at a particular step in the checkout process. In that case, simplifying the checkout flow or offering a guest checkout option can help keep customers engaged all the way through. </p> <h3 class="wp-block-heading" id="h-using-personalized-urls-and-content-nbsp"><strong>Using personalized URLs and content </strong></h3> <p>Personalization creates a deeper connection between the customer and your brand. Tailoring your links and dynamic content can drive more clicks and reduce cart abandonment. </p> <p>Consider this: would you be more likely to buy from a retailer that sends you to a generic page or one that recommends products you’ve previously browsed with a personalized discount? Most people are drawn to the retailer that personalizes their experience. </p> <p>To leverage this, create custom email subject lines and include dynamic images of the items left in a shopper’s cart. When they return to your site, greet them with a personalized banner or a “Welcome back” pop-up. You can also serve retargeting ads to highlight discounts they can’t resist. </p> <h3 class="wp-block-heading" id="h-segmenting-and-targeting-customers"><strong>Segmenting and targeting customers</strong></h3> <p>Not all customers behave the same. Some may frequently purchase from your site, while others may have a history of abandoning their cart and need more encouragement. That’s where segmentation comes in. </p> <p>You can create targeted campaigns based on each segment’s behavior and needs. For instance, if you have a new potential customer, send them a welcome offer or extend free shipping on their first order. Educating new customers about your brand and products can also help build trust. </p> <p>Using tools like HubSpot or Salesforce, you can collect data on browsing behavior and cart abandonment patterns. Many retailers use this data to implement lead-scoring models, which help prioritize high-value customers who are more likely to convert. Dynamic lists also ensure your segments are always updated with customers’ latest actions. For example, if someone abandons their cart within the last 24 hours, you can send them a follow-up email or SMS right away. </p> <h3 class="wp-block-heading" id="h-creating-dynamic-follow-up-messaging-nbsp"><strong>Creating dynamic </strong><strong>follow-up</strong><strong> messaging </strong></h3> <p>Automated email sequences, SMS reminders, and push notifications can gently prompt shoppers to come back and complete their purchases. When these messages are based on a customer’s behavior, they feel more relevant and are more likely to encourage action.</p> <p>Take shoe retailers, for example. By analyzing browsing and purchase history, a retailer can recommend similar or complementary products if a customer abandons a cart with a pair of shoes. They might even include customer reviews as social proof to increase appeal.</p> <h2 class="wp-block-heading" id="5-types-of-tools-you-can-use-to-help-mitigate-cart-abandonment"><strong>5 types of tools you can use to help mitigate cart abandonment</strong></h2> <p>You don’t have to tackle cart abandonment manually. There are tools designed to automate your recovery efforts, enhance customer engagement, and provide valuable insights to optimize your strategies. </p> <h3 class="wp-block-heading" id="h-1-branded-short-links-and-analytics-tools-bitly"><strong>1. Branded short links and analytics tools: Bitly</strong></h3> <p>Familiarity builds trust. On the search engine results page, many searchers will choose a familiar brand over an unfamiliar one, regardless of ranking. That’s where <a href="https://bitly.com/pages/features/branded-links">branded short links</a> can make a difference.</p> <p>With Bitly, you can customize the back half of your URL with a custom domain, creating branded short links that build trust with your audience. When customers trust the source of your links, they’re more likely to click, whether it’s in retargeting ads, abandoned cart emails, or <a href="https://bitly.com/pages/features/mobile-links">mobile links</a> for SMS.</p> <p><a href="https://bitly.com/pages/products/analytics">Bitly Analytics</a> provides insights into link performance, helping you track clicks, user engagement, and conversion rates (when used alongside Google Analytics). These insights inform your cart recovery efforts by showing you what’s working and where adjustments are needed. Many marketers integrate Bitly with other apps, using the extensive integrations in our <a href="https://bitly.com/pages/marketplace">marketplace</a> to create more efficient workflows.</p> <p><strong><em>Example:</em></strong><strong> </strong>A retailer discovers that most website visits (and cart abandonments) happen on mobile. To address this, the retailer incorporates branded short links into their retargeting SMS campaigns. </p> <p>Because these customers receive SMS communications directly on their phones, the addition of a short, trustworthy branded link in the text message may entice them to click through to their carts and check out. On the other hand, a text with a long, clunky URL string of letters and numbers may leave them unsure of what they’re clicking through to and hesitant to engage.</p> <h3 class="wp-block-heading" id="h-2-abandoned-cart-recovery-tools-klaviyo-mailchimp-or-rejoiner-nbsp"><strong>2. </strong><strong>Abandoned cart recovery</strong><strong> tools: Klaviyo, Mailchimp, or Rejoiner </strong></h3> <p>These tools are designed to automatically re-engage shoppers who leave items in their carts. Cart recovery platforms like Klaviyo, Mailchimp, and Rejoiner allow retailers to send reminder emails, SMS messages, and notifications through automated workflows. </p> <p>With <a href="https://www.klaviyo.com/" target="_blank" rel="noreferrer noopener">Klaviyo</a>, retailers can access a library of customizable, responsive email templates that don’t require any coding skills. <a href="https://mailchimp.com/" target="_blank" rel="noreferrer noopener">Mailchimp</a> offers similar features and supports A/B testing of subject lines, content, send time, and ‘from’ name to see what drives the best response. Like Klaviyo and Mailchimp, <a href="https://www.rejoiner.com/" target="_blank" rel="noreferrer noopener">Rejoiner</a> allows retailers to segment their messaging based on customer data and behavior. </p> <p><strong><em>Pro tip:</em></strong><strong> </strong>If you’re using an ecommerce platform like Shopify, Magento, or WooCommerce, these tools integrate directly, making it easier to gather data on where customers drop off in the checkout process and how to recover those sales. </p> <h3 class="wp-block-heading" id="h-3-live-chat-and-customer-support-tools-zendesk-or-intercom"><strong>3. Live chat and </strong><strong>customer support</strong><strong> tools: Zendesk or Intercom</strong></h3> <p>Customers often leave websites if they’re having navigation issues or trouble finding what they need. Live chat tools offer real-time support to address questions before visitors leave your site. Some retailers even use live chat to elevate the <a href="https://bitly.com/blog/post-purchase-experience/">post-purchase experience</a> when customers return to their site. </p> <p>With <a href="https://www.zendesk.com/" target="_blank" rel="noreferrer noopener">Zendesk</a>, you can set up automated responses to common questions about shipping, returns, or payment methods. With <a href="https://www.intercom.com/" target="_blank" rel="noreferrer noopener">Intercom</a>, you can send targeted messages to visitors who add items to their cart but don’t check out. You may even prompt a discount offer or ask if they need help. </p> <p>Ensure your live chat tools are well-trained to add value. Employ a combination of human agents and AI-powered chatbots to provide 24/7 coverage and program the chatbots to respond quickly. Personalized greetings that include a customer’s browsing history or cart contents can increase engagement. </p> <p>Finally, always offer shoppers the option to escalate an email or speak with an agent over the phone if needed. </p> <h3 class="wp-block-heading" id="h-4-exit-intent-pop-up-tools-wisepops-optinmonster-or-rivo-nbsp"><strong>4. </strong><strong>Exit-intent pop-up</strong><strong> tools: Wisepops, OptinMonster, or Rivo </strong></h3> <p>Exit-intent pop-ups are a powerful way to catch shoppers before they leave your site. Tools like <a href="https://wiseops.io/home/" target="_blank" rel="noreferrer noopener">Wisepops</a>, <a href="https://optinmonster.com/" target="_blank" rel="noreferrer noopener">OptinMonster</a>, and <a href="https://open.store/shopify-apps/rivo-email-popups" target="_blank" rel="noreferrer noopener">Rivo Popups</a> allow you to offer last-minute discounts, collect email addresses, or present personalized offers that may entice shoppers to stick around. </p> <p>Ensure your pop-ups include clear, compelling headlines and strong calls to action. If you offer a discount, it should resonate with your target audience. </p> <h3 class="wp-block-heading" id="h-5-retargeting-and-remarketing-tools-facebook-ads-or-google-ads-nbsp"><strong>5. </strong><strong>Retargeting</strong><strong> and </strong><strong>remarketing</strong><strong> tools: Facebook Ads or Google Ads </strong></h3> <p>Even if a shopper leaves your website, they’re likely to visit Facebook or Google afterward, making retargeting ads an effective way to bring them back. Display the products visitors have left behind, offer discounts on those products, and include social proof such as reviews or customer testimonials. </p> <p>To prevent ad fatigue, make sure you use frequency capping, so shoppers don’t see your ads too often. Dynamic retargeting also ensures they only see products or services they’ve already viewed, making the ads more relevant and effective. </p> <h2 class="wp-block-heading" id="h-turn-cart-abandonment-into-sales-opportunities-today"><strong>Turn cart abandonment into sales opportunities today</strong></h2> <p>Abandoned carts don’t have to mean lost sales. By optimizing your checkout process, utilizing remarketing and retargeting strategies, and leveraging visitor data to send personalized follow-ups, you can recover many of those potential lost sales. </p> <p>With the right tools, your strategy will be even more effective. Bitly provides trackable data, branded short links, <a href="https://bitly.com/pages/products/qr-codes">QR Codes</a>, and advanced analytics to help bring customers back to their abandoned carts. Even if they’ve forgotten about their shopping experience, your email campaigns, SMS reminders, and retargeting ads with branded links can reignite their interest and drive conversions. </p> <p><strong>Ready to turn abandoned carts into revenue? </strong><a href="https://bitly.com/pages/pricing"><strong>Get started with Bitly today</strong></a><strong> and take your recovery strategy to the next level!</strong></p> </div> <div class="cell large-4 social-share sidebar small-order-1 large-order-2"> <div class="sidebar__container"> <div class="toc-sidebar"> <section id="7422" class="toc-sidebar__container"> <h5 class="preheading2">Table of contents:</h5> <ul class="toc-sidebar__list"> <li class="toc-sidebar__item"> <a href="#the-impact-of-abandoned-carts-on-retailers" class="toc-sidebar__link" data-js="hash-location"> The impact of abandoned carts on retailers </a> </li> <li class="toc-sidebar__item"> <a href="#common-causes-of-cart-abandonment" class="toc-sidebar__link" data-js="hash-location"> Common causes of cart abandonment </a> </li> <li class="toc-sidebar__item"> <a href="#when-does-cart-abandonment-happen-for-ecommerce-businesses" class="toc-sidebar__link" data-js="hash-location"> When does cart abandonment happen for ecommerce businesses </a> </li> <li class="toc-sidebar__item"> <a href="#top-strategies-to-effectively-reduce-the-shopping-cart-abandonment-rate" class="toc-sidebar__link" data-js="hash-location"> Top strategies to effectively reduce the shopping cart abandonment rate </a> </li> <li class="toc-sidebar__item"> <a href="#what-to-do-after-customers-have-already-abandoned-their-carts" class="toc-sidebar__link" data-js="hash-location"> What to do after customers have already abandoned their carts </a> </li> <li class="toc-sidebar__item"> <a href="#the-role-of-data-and-personalization-how-important-are-they-in-reducing-abandonment" class="toc-sidebar__link" data-js="hash-location"> The role of data and personalization: How important are they in reducing abandonment? </a> </li> <li class="toc-sidebar__item"> <a href="#5-types-of-tools-you-can-use-to-help-mitigate-cart-abandonment" class="toc-sidebar__link" data-js="hash-location"> 5 types of tools you can use to help mitigate cart abandonment </a> </li> <li class="toc-sidebar__item"> <a href="#h-turn-cart-abandonment-into-sales-opportunities-today" class="toc-sidebar__link" data-js="hash-location"> Turn cart abandonment into sales opportunities today </a> </li> </ul> </section> </div> <div class="hide-for-small show-for-large"> <div class="social-share__inner"> <h4 class="social-share__title preheading2">Share:</h4> <div class="social-share__icons"> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fbitly.com%2Fblog%2Fmitigating-abandoned-carts-in-retail%2F" target="_blank"> <img src="https://s17233.pcdn.co/blog/wp-content/themes/JointsWP-CSS-master/assets/icons/linkedin.svg" alt="LinkedIn Logo" class="social-share-icon" /> </a> <a 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31.22 23 31.5 23H32.5C32.78 23 33 23.22 33 23.5V24.5C33 24.78 32.78 25 32.5 25Z" fill="currentColor"/></svg><span>QR Code</span></a></div></div><div class="pcta-tabs-container"><ul class="tabs" data-tabs id="pcta-tabs" data-deep-link="true"><li><img data-src="logo.svg"></li><li class="tabs-title is-active title-link"><a href="#link-panel" aria-selected="true"><svg width="70" height="56" viewBox="0 0 70 56" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Create a Short Link</title><path d="M40.0833 14.8333C40.5833 14.25 40.8333 13.5833 40.8333 12.9167C40.8333 12.1667 40.5833 11.5 40 11C39 10 37.1667 10 36.1667 11L34.3333 12.8333C34 13.1667 33.5 13.1667 33.1667 12.8333C32.8333 12.5 32.8333 12 33.1667 11.6667L35 9.75C35.8333 9 37 8.5 38.1667 8.5C39.3333 8.5 40.4167 9 41.25 9.75C42.0833 10.5833 42.5 11.75 42.5 12.9167C42.5 14.0833 42.0833 15.1667 41.25 16L39.4167 17.8333C39.25 18 39 18.0833 38.8333 18.0833C38.6667 18.0833 38.4167 18 38.25 17.8333C37.9167 17.5 37.9167 17 38.25 16.6667L40.0833 14.8333Z" fill="currentColor"/><path d="M28.75 16L30.5833 14.1667C30.9167 13.8333 31.4167 13.8333 31.75 14.1667C32.0833 14.5 32.0833 15 31.75 15.3333L29.9167 17.25C29.4167 17.75 29.0833 18.4167 29.0833 19.1667C29.0833 19.9167 29.3333 20.5833 29.9167 21.0833C31 22.1667 32.6667 22.1667 33.75 21.0833L35.5833 19.25C35.9167 18.9167 36.4167 18.9167 36.75 19.25C37.0833 19.5833 37.0833 20.0833 36.75 20.4167L34.9167 22.25C34.0833 23.0833 32.9167 23.5 31.8333 23.5C30.75 23.5 29.5833 23.0833 28.75 22.25C27.9167 21.4167 27.5 20.3333 27.5 19.1667C27.5 17.9167 27.9167 16.8333 28.75 16Z" fill="currentColor"/><path d="M32.75 18.25C32.9167 18.4167 33.0833 18.5 33.3333 18.5C33.5833 18.5 33.75 18.4167 33.9167 18.25L37.25 14.9167C37.5833 14.5833 37.5833 14.0833 37.25 13.75C36.9167 13.4167 36.4167 13.4167 36.0833 13.75L32.75 17.0833C32.4167 17.4167 32.4167 17.9167 32.75 18.25Z" fill="currentColor"/><path d="M11.792 44.156C9.656 44.156 8.264 42.932 8.252 41.096L9.68 40.928C9.62 42.152 10.46 42.992 11.78 42.992C12.788 42.992 13.484 42.524 13.484 41.816C13.484 39.92 8.54 40.724 8.54 37.832C8.54 36.332 9.836 35.468 11.528 35.468C13.52 35.468 14.804 36.536 14.864 38.168L13.388 38.324C13.424 37.304 12.668 36.632 11.528 36.632C10.592 36.632 10.016 37.064 10.016 37.688C10.016 39.512 14.96 38.732 14.96 41.708C14.96 43.244 13.64 44.156 11.792 44.156ZM20.0168 40.616C20.0168 39.728 19.5368 39.2 18.7808 39.2C17.9288 39.2 17.2808 39.884 17.2808 41.156V44H15.9008V35.624H17.2808V39.236C17.6288 38.564 18.3848 38.06 19.1888 38.06C20.5688 38.06 21.3968 38.924 21.3968 40.424V44H20.0168V40.616ZM25.1733 44.156C23.4453 44.156 22.2573 42.908 22.2573 41.108C22.2573 39.32 23.4453 38.06 25.1733 38.06C26.9133 38.06 28.1133 39.32 28.1133 41.108C28.1133 42.896 26.9133 44.156 25.1733 44.156ZM25.1733 43.064C26.0853 43.064 26.7213 42.284 26.7213 41.108C26.7213 39.944 26.0853 39.164 25.1733 39.164C24.2733 39.164 23.6493 39.944 23.6493 41.108C23.6493 42.284 24.2733 43.064 25.1733 43.064ZM29.0141 44V38.228H30.3941V39.368C30.6461 38.576 31.3181 38.06 32.1341 38.06C32.3861 38.06 32.6501 38.108 32.9021 38.24L32.7701 39.548C32.4941 39.392 32.2301 39.308 31.9061 39.308C31.3301 39.308 30.3941 39.68 30.3941 41.216V44H29.0141ZM36.151 44.156C34.939 44.156 34.195 43.448 34.195 42.248V39.284H33.103V38.228H34.195V36.476H35.575V38.228H37.207V39.284H35.575V42.068C35.575 42.74 35.863 43.028 36.331 43.028C36.595 43.028 36.907 42.92 37.123 42.656L37.351 43.772C37.075 44.012 36.571 44.156 36.151 44.156ZM40.4424 44V35.624H41.9184V42.824H45.8184V44H40.4424ZM46.5453 44V38.228H47.9253V44H46.5453ZM47.2293 37.352C46.7373 37.352 46.3773 37.016 46.3773 36.536C46.3773 36.056 46.7373 35.72 47.2293 35.72C47.7213 35.72 48.0813 36.056 48.0813 36.536C48.0813 37.016 47.7213 37.352 47.2293 37.352ZM53.2512 40.652C53.2512 39.728 52.7712 39.2 52.0392 39.2C51.1632 39.2 50.5152 39.884 50.5152 41.156V44H49.1352V38.228H50.5152V39.236C50.8632 38.564 51.5712 38.06 52.4832 38.06C53.8032 38.06 54.6312 38.924 54.6312 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23.5H34.75C34.9833 23.5 35.1667 23.3167 35.1667 23.0833V22.25C35.1667 22.0167 34.9833 21.8333 34.75 21.8333H33.9167C33.6833 21.8333 33.5 22.0167 33.5 22.25V23.0833C33.5 23.3167 33.6833 23.5 33.9167 23.5ZM36.4167 21.8333H35.5833C35.35 21.8333 35.1667 21.65 35.1667 21.4167V20.5833C35.1667 20.35 35.35 20.1667 35.5833 20.1667H36.4167C36.65 20.1667 36.8333 20.35 36.8333 20.5833V21.4167C36.8333 21.65 36.65 21.8333 36.4167 21.8333ZM36.4167 16.8333H35.5833C35.35 16.8333 35.1667 17.0167 35.1667 17.25V18.0833C35.1667 18.3167 35.35 18.5 35.5833 18.5H36.4167C36.65 18.5 36.8333 18.3167 36.8333 18.0833V17.25C36.8333 17.0167 36.65 16.8333 36.4167 16.8333ZM38.0833 20.1667H37.25C37.0167 20.1667 36.8333 19.9833 36.8333 19.75V18.9167C36.8333 18.6833 37.0167 18.5 37.25 18.5H38.0833C38.3167 18.5 38.5 18.6833 38.5 18.9167V19.75C38.5 19.9833 38.3167 20.1667 38.0833 20.1667Z" fill="currentColor"/><path d="M15.26 45.884C13.916 45.608 13.088 44.984 12.584 44.144L12.284 44.156C9.98 44.156 8.36 42.344 8.36 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41.108ZM50.6262 44.156C48.8022 44.168 47.7222 42.8 47.7222 41.108C47.7222 39.452 48.8502 38.06 50.6262 38.06C52.6062 38.06 53.6142 39.656 53.2662 41.312H49.0542C49.0662 42.56 49.8222 43.1 50.6142 43.1C51.4422 43.1 51.8622 42.68 51.9342 42.08L53.2902 42.176C53.1462 43.28 52.1982 44.156 50.6262 44.156ZM51.9342 40.46C51.9582 39.704 51.5382 39.092 50.6022 39.092C49.7742 39.092 49.2342 39.668 49.1262 40.46H51.9342Z" fill="currentColor"/></svg></a></li><li data-toggle="pcta"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M16.8537 16.1463C16.9002 16.1927 16.937 16.2479 16.9622 16.3086C16.9873 16.3693 17.0003 16.4343 17.0003 16.5C17.0003 16.5657 16.9873 16.6308 16.9622 16.6915C16.937 16.7521 16.9002 16.8073 16.8537 16.8538C16.8073 16.9002 16.7521 16.9371 16.6914 16.9622C16.6307 16.9873 16.5657 17.0003 16.5 17.0003C16.4343 17.0003 16.3692 16.9873 16.3085 16.9622C16.2478 16.9371 16.1927 16.9002 16.1462 16.8538L12 12.7069L7.85372 16.8538C7.7599 16.9476 7.63265 17.0003 7.49997 17.0003C7.36729 17.0003 7.24004 16.9476 7.14622 16.8538C7.0524 16.7599 6.99969 16.6327 6.99969 16.5C6.99969 16.3673 7.0524 16.2401 7.14622 16.1463L11.2931 12L7.14622 7.85375C7.0524 7.75993 6.99969 7.63269 6.99969 7.5C6.99969 7.36732 7.0524 7.24007 7.14622 7.14625C7.24004 7.05243 7.36729 6.99973 7.49997 6.99973C7.63265 6.99973 7.7599 7.05243 7.85372 7.14625L12 11.2931L16.1462 7.14625C16.24 7.05243 16.3673 6.99973 16.5 6.99973C16.6327 6.99973 16.7599 7.05243 16.8537 7.14625C16.9475 7.24007 17.0003 7.36732 17.0003 7.5C17.0003 7.63269 16.9475 7.75993 16.8537 7.85375L12.7068 12L16.8537 16.1463Z" fill="currentColor"/></svg></li></ul><div class="tabs-content" data-tabs-content="pcta-tabs"><div class="tabs-panel is-active" id="link-panel"><form id="pcta-short-link" class="pcta-form invalid" method="GET" action="/a/sign_up" novalidate="" autocomplete="off"><div class="pcta-form-content"><h5>Shorten a URL</h5><label>Enter your URL destination<br><input type="url" class="pcta-hook-url" placeholder="https://example.com/my-long-url" id="pcta-short-link-long-url"><div class="errormessage for-pcta-hook-url"></div></label><input disabled="disabled" id="pcta-short-link-submit" type="button" class="btn btn-primary" value="Shorten URL"> <input type="hidden" class="hook_backhalf" id="form-short-link-backhalf" value=""> <input type="hidden" class="hook-type" value="bitlinks"> <input type="hidden" name="rd" value="/default/links"></div></form></div><div class="tabs-panel" id="qr-panel"><form id="pcta-qr" class="pcta-form invalid" method="GET" action="/a/sign_up" novalidate="" autocomplete="off"><div class="pcta-form-content"><h5>Create a QR Code</h5><p><img data-src="code-example.png"><span>Note: This is a standard QR Code preview.</span></p><label>Enter your QR Code destination<br><input type="url" class="pcta-hook-url" placeholder="https://example.com/my-long-url" id="pcta-qr-long-url"><div class="errormessage for-pcta-hook-url"></div></label><input disabled="disabled" id="pcta-qr-submit" type="button" class="btn btn-primary" value="Create QR Code"> <input type="hidden" class="hook_backhalf" id="form-short-link-backhalf" value=""> <input type="hidden" class="hook-type" value="qrcodes"> <input type="hidden" name="rd" value="/default/qrcodes"></div></form></div></div></div></div></div>  <script> // This experiment shows the PCTA for users chosen to be in variation 1 // No action if user is NOT in experiment or in control https://puffer.atlassian.net/browse/HB-1449 // endpoint [server url]/data/experiments/decide/:flag/action/:action var optFlag= "cp_persistent_cta_experience"; var optAction= "mkt_pcta_impression"; var optLoadEvent = "mkt_pcta_impression"; var allowProd = true; // jQuery(document).ready(function($) { // only run in test extension = location.hostname.split('.'); tld = extension[extension.length-1]; if(tld=='net'||tld=="org"||allowProd===true) { //console.log('experiment ON: ' + tld); // setup token if not present var _xsrf = document.cookie.match("\\b\_xsrf=([^;]*)\\b"), _xsrf = (_xsrf ? _xsrf[1] : undefined); endPointURL = "https://"+location.hostname+"/data/experiments/decide/"+optFlag+"/action/"+optAction; trackEndPointURL = "https://"+location.hostname+"/data/experiments/track"; // check if user is in experiment var options = { url: endPointURL, cache: false, timeout: 12000, dataType: 'json', traditional: true, beforeSend: function(XMLHttpRequest) { XMLHttpRequest.setRequestHeader('X-XSRFToken', _xsrf); }, success: function(res) { //console.log(res); try { variation = res.variation_key; } catch (error) { variation = 'none'; } //console.log(variation); if(variation == 'variation_1') { execute_variation(); } else { $('body').addClass('page-loaded'); // execute test //execute_variation(); } send_tracking_event(optLoadEvent); }, error: function(res) { $('body').addClass('page-loaded'); send_tracking_event(optLoadEvent); } } $.ajax(options); function send_tracking_event(event){ //console.log('send: ' + event); var trackOptions = { url: trackEndPointURL, type: 'POST', contentType: "application/json; charset=utf-8", dataType: 'json', data: JSON.stringify({event_key: event}), beforeSend: function(XMLHttpRequest) { XMLHttpRequest.setRequestHeader('X-XSRFToken', _xsrf); }, success: function(res) { //console.log('done'); }, error: function(res){ //console.log(res); } } $.ajax(trackOptions); } function execute_variation(){ $('body').append('<link rel="stylesheet" id="pcta-css" href="https://docrdsfx76ssb.cloudfront.net/static/1738884222/pages/wp-content/themes/JointsWP-CSS-master/assets/scripts/pcta/pcta.css" media="all">'); $('body').append('<script src="https://docrdsfx76ssb.cloudfront.net/static/1738884222/pages/wp-content/themes/JointsWP-CSS-master/assets/scripts/pcta/pcta-line.js" id="pcta-js" template="pcta.html">'+'<'+'/script>'); $(document).on('keydown','.pcta-form .pcta-hook-url', function(event) { if (event.keyCode == 13) { event.preventDefault(); $(this).parents('.pcta-form').find('.btn').trigger('click'); } }); $(document).on('click touchend', '.action-link', function(e) { send_tracking_event('mkt_pcta_activation_shortner'); }); $(document).on('click touchend', '.action-qr', function(e) { send_tracking_event('mkt_pcta_activation_qr'); }); $(document).on('click touchend', '#pcta-short-link-submit', function(e) { send_tracking_event('mkt_pcta_submit_shortner'); }); $(document).on('click touchend', '#pcta-qr-submit', function(e) { send_tracking_event('mkt_pcat_submit_qr'); }); } } }); </script> </body> </html>