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See the “<a href="#useGuidelines">Use guidelines: ISO's logo and short name</a>” section on this page for more details.</p> <h3>ISO's brand and reputation: Quality, confidence, and trust</h3> <p>For standards users, customers and consumers, ISO means quality, confidence, trust, safety and many other positive values. That is why we and our members care about how ISO's trademarks are used and whether unauthorized use of the ISO trademarks could mislead, create false impressions, or cause confusion.</p> <p>We and our members (located in many countries worldwide) will take appropriate action if we consider the misuse of ISO's trademarks puts our reputation at risk.</p> <p>We have successfully initiated many legal actions including national trademark actions, notice and takedown claims (including under the Digital Millennium Copyright Act (DMCA)), and domain name abuse claims under the Uniform Domain Name Dispute Resolution Policy with the <a href="https://www.wipo.int/amc/en/domains/statistics/filing_party.jsp?party=C&search=international+organization+for+standardization" target="_blank">WIPO Arbitration and Mediation Center</a>.</p> <hr /> <h3><a id="useGuidelines" name="useGuidelines"></a>Use guidelines: ISO's logo and short name</h3> <p>For all others except ISO members and ISO technical committees (TCs), here are some non-exhaustive guidelines to help you avoid misusing ISO's trademarks. (ISO members and ISO TCs may use ISO’s trademarks according to ISO Policies).</p> <h4>ISO logo</h4> <ul> <li>Don't use or copy the ISO logo.</li> <li>Don't modify or change the ISO logo.</li> <li>Don't use a modified or changed ISO logo.</li> </ul> <p><img alt="Wrong usage of ISO logos" class="width-100pct" height="400" src="/files/live/sites/isoorg/files/name_and_logo/logos_dont-use.jpg" width="1200" /></p> <h4>ISO short name</h4> <ul> <li>Don't register "ISO" as, or in, your domain name, website, or company name, e.g. www.isodatabase.com.</li> <li>Don't use "ISO" as, or in, your product or service name.</li> <li>Don't say that you, your products or your services are endorsed, approved or certified by ISO. 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