Video Ad Analysis & Metrics Tools

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href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> Set up a campaign </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="find-your-audience" data-g-module-name="yt-nav" href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/audience/"> Find your audience </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="decide-on-a-budget" data-g-module-name="yt-nav" href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/budget/"> Decide on a budget </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measure-your-results" data-g-module-name="yt-nav" 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data-g-module-name="yt-nav" href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/resources/"> Resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Creative </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="creative-resources" data-g-module-name="yt-nav" href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/resources/creative-resources/"> Creative resources </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="creative-partners" data-g-module-name="yt-nav" href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/resources/creative-directory/"> Creative partners </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item 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data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="US"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="" data-g-module-name="yt-nav" href="/web/20230929161757/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--measurement-tools"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Measurement tools</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">See how your YouTube campaign is doing – and build on what’s working – with these free tools.</span> </h2> </div> </div> <div class="ytads-main__inner ytads-measurement-tools"> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-media--no-bg"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20230929161757im_/https://lh3.googleusercontent.com/fJxz3NbGgYv4RSQ6VVKrB0zyRQir1ZhlvAdzpheG4aA9JCiiuIgi9rOE8R41AqOIW05qJiUoacVZjVeyuhHjReOeYWifrRpHVCff=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Google Ads reporting</span> </h2> <div> <p>Get a real-time view of your impressions, views, and clicks – as well as who you’re reaching – all from one dashboard. See results from your YouTube and Google Ads campaigns and get insights to help you reach your goals even more efficiently.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20230929161757/https://support.google.com/google-ads/answer/9296311" target="_blank" rel="noreferrer noopener"> Learn about reporting </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20230929161757im_/https://lh3.googleusercontent.com/GuoN-CtogDFTP0KiwcfnI7rjOfNOUr2-IXEoyPaGpppvPCfViwc8RxmGIZ0kXInc2eO2GPJvihtjaniUQVJKMCxWQ0UsrYVruLzg1Q=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Brand Lift</span> </h2> <div> <p>See how your campaign affects the way people feel about your business. Brand Lift gives you key video advertising metrics on recall, awareness, consideration, and more.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20230929161757/https://support.google.com/google-ads/answer/9049825" target="_blank" rel="noreferrer noopener"> Learn about Brand Lift </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20230929161757im_/https://lh3.googleusercontent.com/MB_UBkXc8mzu5ZLIEkq81yOndjdskqY-mJLcraAm2NWV3Lrusqp42Ma2oAGjTU7GuTz3elw72PCwQRB3ZdpcKSoI1dHZMr2b2doke4g=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Creative Analytics</span> </h2> <div> <p>Understand how your video creative is affecting campaign performance. 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